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1997  Insider  Reports 


Portrait  Artist:  Ervin  Henderson 


Steve  Gerdes 

Art  Director,  Virgin  Records 
Page  651 


Lauren  Karp 

Creative  Director,  Scandecor 
Page  274 


Mark  Simon 

Story  board  Artist 

Page  539 


HUULIC  LIHHAHV 


OCT 


D   DOD1   S3Sa?fl7   fl 


t^i^tf^,       , 

200 


Holly  Solomon 

Gallery  Owner 

Page  472 


Keith  Coleman 
President,  Afrocentrex 

Page  519 


Richard  Grefe 
Executive  F)irer.tnr.  AJGA 

HEF  709.7  A794  1997 


1997 
ARTISTS  & 

GRAPHIC 
DESIGNER'S 

MARKET 


Managing  Editor,  Market  Books  Department;  Constance  J.  Achabal; 
Supervising  Editor:  Michael  Willins; 
Production  Editor:  Tara  A.  Morton. 

Artist's  &  Graphic  Designer's  Market  Copyright  «  1996  by  Writer's  Digest  Books.  Pub 
lished  by  F&W  Publications,  1507  Dana  Ave,,  Cincinnati,  Ohio  45207.  Printed  and  bound  in  the 
United  States  of  America.  All  rights  reserved.  No  part  of  this  book  may  be  reproduced  in  any 
form  or  by  any  electronic  or  mechanical  means  including  information  storage  and  retrieval  sys 
tems  without  written  permission  from  the  publisher,  except  by  reviewers  who  may  quote  brief 
passages  to  be  printed  in  a  magazine  or  newspaper, 

This  1997  hardcover  edition  of  Artist's  <fe  Graphic  Designer's  Market  features  a  "self-jacket** 
that  eliminates  the  need  for  a  separate  dust  jacket.  It  provides  sturdy  protection  for  your  book 
while  it  saves  paper,  trees  and  energy. 

International  Standard  Serial  Number  1075-0894 
International  Standard  Book  Number  0-89879-744-6 


Portrait  Artist:  Ervin  Henderson. 
Cover  Illustration:  Celia  Johnson. 

Attention  Booksellers:  This  is  an  annual  directory  of  F&W  Publications.  Return  deadline  for 
this  edition  is  December  31,  1997. 


1997 

ARTISTS  & 
GRAPHIC 

DESIGNER'S 
MARKET 

WHERE  &  HOW  TO  SELL  YOUR  ILLUSTRATION, 
FINE  ART,  GRAPHIC  DESIGN  &  CARTOONS 


EDITED  BY 

MARY  COX 


WRITER'S  DIGEST  BOOKS 

CINCINNATI,  OHIO 


Resources 

654    Artists*  Reps 

A  good  rep  can  help  you  land  assignments  and 
gallery  gigs.  Rep  Scott  Hull  tells  how  to  hire  the 
right  rep  on  page  666. 

678    Organizations 

Organizations  offer  benefits  and  networking 
opportunities.  Richard  Greft!  of  the  American 
Institute  of  Graphic  Arts  (AIGA)  tells  how  joining 
one  can  help  your  career  on  page  679, 

681     Publications  of  Interest 

These  recommended  magazines,  directories  and 
books  provide  advice  and  will  help  you  stay 
current  on  industry  news. 

683    Glossary 

Defines  terms  that  may  be  unfamiliar. 

685  Internet  Resources 

We  list  webpages  and  Internet  addresses  that 
provide  information  and  opportunities  for  artists 
and  designers. 

686  Multimedia  Index 

This  index  leads  you  to  listings  looking  for  freelancers  to  create  webpages  ami  CD-ROM 
projects. 

688    Humor  Index 

This  list  includes  those  markets  that  are  seeking  cartoons  or  hutnowus  / 

691     General  Index 


Page  663 


From  the  Editor 


Chance  is  always  powerful.  Let  your  hook  be  always  cast;  in  the  pool  where  you  least 
expect  it,  there  will  he  a  fish.  — Ovid 

Recently,  an  artist  told  me  she  was  ready  to  give  up  until  another  artist  revealed  his 
"secret  formula"  for  success.  Can  you  guess  what  it  might  be? 

While  you're  pondering  that  question,  let  me  welcome  you  to  this  year's  Artist's  & 
Graphic  Designer's  Market.  Whether  you  are  a  painter,  illustrator,  sculptor,  airbrush 
artist,  designer,  conceptual  artist,  or  cartoonist  you'll  find  companies  and  galleries  anx 
ious  to  see  your  samples.  In  addition  to  listings,  we  offer  practical  business  advice  and 
articles  to  expand  your  horizons.  You'll  find  information  on  copyright,  billing,  shipping 
and  sales.  Maria  Piscopo's  Super  Sales  Strategies  for  Illustrators  and  Designers  is  filled 
with  so  many  ideas,  it's  like  attending  one  of  her  seminars.  Taking  your  Show  on  the 
Road  by  Pat  Seslar  offers  the  scoop  on  art  festivals  from  an  artist  who's  been  there. 
We  shed  light  on  the  Mac  vs.  PC  controversy  in  Computers:  The  State  of  the  Art,  offer 
a  glimpse  into  Cyberspace  in  Working  the  Web,  report  Internet  Resources,  and  offer  a 
new  index  to  lead  you  to  multimedia  markets. 

We  interviewed  14  experts  for  Insider  Reports.  You'll  hear  award  winning  artist, 
Gary  Kelley  express  his  views  on  fine  art  vs.  illustration;  and  listen  as  Holly  Solomon, 
owner  of  Holly  Solomon  Gallery  in  New  York  City  shares  insights  into  collectors  and 
galleries.  Art  directors  and  art  buyers  tell  how  to  win  assignments.  As  we  do  every 
year,  we  pried  a  few  secrets  from  artists  who  conquered  their  markets. 

And  speaking  of  secrets,  have  you  guessed  that  secret  strategy  yet?  Maybe  this  story 
will  give  you  a  clue. 

The  artist  found  herself  seated  next  to  a  successful  artist  on  a  flight  to  Baltimore. 
They  started  chatting  and  pretty  soon  she  confided  that  she  was  about  to  give  up.  "How 
many  submissions  do  you  send  each  month?"  he  asked.  "It  seems  like  every  month  I 
send  at  least  one  or  two,"  she  replied.  The  successful  artist  smiled.  "Let  rne  tell  you  a 
secret  that  worked  for  me.  Always  mail  at  least  12  submissions  at  a  time.  There's 
something  magical  about  that  number."  When  she  got  to  Baltimore,  the  artist  sent  out 
12  submissions.  Two  weeks  later,  she  sent  out  12  more.  "I  no  longer  focused  on  rejec 
tion  because  I  was  too  busy  getting  my  samples  ready  to  mail.  Lo  and  behold,  the 
system  worked.  I  started  getting  assignments  and  repeat  business." 

Now  I'm  not  claiming  this  strategy  will  work  for  you.  After  all,  I  haven't  seen  your 
artwork.  There's  probably  nothing  magical  about  the  number  12.  The  "secret  formula" 
worked  because  it  involved  consistency  and  action.  Without  a  plan,  the  artist  submitted 
in  dribs  and  drabs.  Then  she'd  wait  by  the  mailbox.  The  new  strategy  shifted  her  into 
the  active  mode.  There's  something  to  be  said  for  having  a  plan  and  boldly  setting  out 
to  follow  it.  In  the  words  of  Goethe,  "Whatever  you  think  you  can  do  or  believe  you 
can  do,  begin  it.  Action  has  magic,  grace,  and  power  in  it."  That's  the  secret. 


Mary  Cox 
wdigest@aol.com 


How  to  Use  Your  Artist's  & 
Graphic  Designer's  Market 


This  book  consists  mainly  of  listings  of  companies  that  buy  artwork  and  design  services, 
and  galleries  that  exhibit  and  sell  fine  art.  Before  you  jump  in  and  start  searching  for 
listings,  take  a  few  minutes  to  read  this  article.  Knowing  where  to  look  and  what  to 
look  for  will  improve  your  odds  for  success. 

HOW  TO  READ  LISTINGS 

Information  within  listings  is  grouped  under  bold-faced  headings,  allowing  you  to 
quickly  scan  listings  for  key  elements.  Symbols  and  abbreviations— such  as  the  double- 
dagger  preceding  new  listings  and  SASE  for  self-addressed,  stamped  envelope— are 
used  to  conserve  space.  (Refer  to  the  Key  to  Symbols  and  Abbreviations  on  page  40 
or  the  Glossary  on  page  685  if  you  come  across  puzzling  words  or  phrases.) 

Each  listing  contains  a  description  of  the  artwork  and/or  services  it  prefers.  In  the 
Greeting  Card,  Games  &  Products  section  this  information  always  follows  the  Needs 
heading.  The  information  often  reveals  how  much  freelance  material  is  used  by  each 
market,  whether  computer  skills  are  needed,  and  which  software  programs  are  preferred. 
For  example,  the  Needs  section  of  Enesco  Corporation's  listing  states: 

Needs:  Works  with  300  freelance  artists/year.  Assigns  1,000  freelance  jobs/year, 
Prefers  artists  with  experience  in  gift  product  and  packaging  development.  Uses 
freelancers  for  rendering,  illustration  and  sculpture.  50%  of  freelance  work  de 
mands  knowledge  of  Adobe  Photoshop,  QuarkXPress  or  Adobe  Illustrator, 

In  some  sections,  needs  for  artwork  are  broken  down  into  separate  subheads  to  make 
it  easy  for  you  to  identify  potential  markets  for  your  work.  Magazine  listings  specify 
needs  for  cartoons  and  illustrations.  Galleries  specify  media  and  style. 

After  you've  found  potential  buyers  it's  important  to  submit  the  right  material.  In 
the  next  article,  What  Should  I  Submit?,  we  list  the  standard  submission  requirements 
for  each  market,  but  if  you  want  more  specific  information,  look  within  each  listing 
for  detailed  information.  In  some  sections,  this  information  is  listed  under  the  First 
Contact  &  Terms  subhead.  In  sections  such  as  Magazine  and  Book  Publishers,  where 
listings  are  broken  down  according  to  type  of  work  sought,  submission  information  is 
contained  within  the  appropriate  subhead.  Here's  how  Future  Features  Syndicate  de 
scribes  its  preferred  method  of  submission: 

First  Contact  &  Terms:  Sample  package  should  include  cover  letter,  photocop 
ies  and  a  short  paragraph  stating  why  you  want  to  be  a  syndicated  cartoonist.  12- 
36  samples  should  be  included. 

For  the  past  several  years  we  also  have  included  editorial  comments  within  listings, 
Denoted  by  bullets  (•),  these  comments  give  you  extra  information  about  markets,  such 
as  company  awards,  mergers  and  insight  into  a  listing's  staff  or  procedures.  The  editorial 
comment  for  Koucky  Gallery  in  Naples,  Florida  states: 

•  Koucky  Gallery  also  has  a  location  in  Charlevoix,  Michigan. 


How  to  Use  Your  Artist's  &  Graphic  Designer's  Market    3 

WHICH  LISTINGS  ARE  BEST  FOR  YOU? 

Listings  are  divided  into  sections  representing  professional  categories,  such  as  book 
publishing  or  magazines.  Your  talents  could  be  marketable  in  several  sections.  Scan 
the  following  list  for  opportunities  in  your  area  of  interest: 

Fine  art.  Galleries,  posters  and  prints  and  greeting  cards  will  be  your  main  markets, 
but  book  and  magazine  publishers,  advertising  agencies,  design  firms  and  record  com 
panies  seek  illustration  with  a  fine  art  feel. 

Sculpture  and  crafts.  Galleries  is  an  obvious  choice,  but  design  firms  and  advertis 
ing  agencies  hire  sculptors  to  create  models  and  displays.  Games  and  products  manufac 
turers  hire  sculptors  to  create  ornaments  and  figurines.  You  can  market  your  work  as 
3-D  illustrations  to  magazine  and  book  publishers. 

Cartoons  and  comic  strips.  Consult  the  Humor  Index  to  quickly  target  greeting 
cards,  magazines,  book  publishers,  syndicates,  design  firms  and  advertising  agencies 
seeking  humorous  illustrations  and  cartoons.  Comic  strip  creators  should  look  under 
syndicates. 

Illustration.  Check  greeting  cards,  games  &  products,  magazines,  book  publishers, 
record  companies,  clip  art  firms,  design  firms  and  advertising,  audiovisual  &  public 
relations  firms. 

Science  fiction  and  fantasy  art.  Check  games,  poster  &  prints,  and  book  publishers. 

Architectural  rendering,  medical  and  fashion  illustration.  Check  magazines, 
book  publishers,  design  firms  and  advertising. 

Calligraphy.  Look  under  book  publishers,  greeting  cards,  design  firms,  advertising, 
audiovisual  and  public  relations  firms. 

Airbrush  art.  Look  under  greeting  cards,  games  &  products,  poster  &  prints,  maga 
zines,  book  publishers,  design  firms,  and  advertising,  audiovisual  &  public  relations 
firms. 

Storyboards.  Look  under  design  firms  and  advertising,  audiovisual  and  public  rela 
tions  firms. 

Design  and  production.  Check  greeting  cards,  games  &  products,  magazines,  post 
ers  &  prints,  book  publishers,  record  companies,  design  firms  and  advertising,  audiovi 
sual  and  public  relations  firms. 

Multimedia  design  and  animation.  The  Multimedia  Index  will  steer  you  to  adver 
tising  and  design  firms,  publishers  and  record  companies  in  need  of  your  skills. 

T-shirts,  mugs  and  toys.  Check  greeting  cards,  games  &  products  and  design  firms. 

WHAT  TO  LOOK  FOR  WHEN  EVALUATING  LISTINGS 

As  you  scan  listings,  look  for  specific  information  and  ask  key  questions  to  evaluate 
a  listing's  potential.  Certain  elements  provide  valuable  clues  that  can  lead  you  to  the 
most  promising  market  for  your  artwork  or  skills.  For  example,  if  you  are  looking  for 
galleries,  check  first  to  make  sure  a  gallery  exhibits  the  style  and  media  you  work  in. 
When  looking  for  advertising  agencies,  be  sure  to  check  their  clients  and  specialties  to 
determine  if  your  talents  will  fit  in.  If  you  want  to  submit  to  magazines,  choose  those 
magazines  whose  subject  matter  and  readers  are  appropriate  to  the  work  you  do.  Before 
sending  out  any  mailings,  always  ask  "Is  my  work  appropriate?" 

Another  helpful  tip  is  to  compare  the  number  of  artists  who  approach  a  listing  with 
the  number  it  actually  works  with.  Quite  naturally,  you'll  have  the  best  chance  with 
business  that  work  with  many  artists.  As  you  become  more  familiar  with  the  listings, 
you  will  discover  which  key  elements  within  each  listing  help  you  make  the  best 
choices. 


What  Should  I  Submit? 


Your  success  as  an  artist  depends  largely  on  the  quality  of  the  samples  you  submit  to 
galleries  and  potential  clients.  Whether  you  are  beginning  your  career  or  arc  an  old 
hand  at  submissions,  review  the  following  guidelines  before  sending  samples.  Like 
anything  else,  submission  policies  change  and  evolve.  This  year,  we've  noticed  a  defi 
nite  trend  toward  streamlined  submissions.  Dozens  of  art  directors  and  gallery  owners 
asked  us  to  revise  their  submission  preferences  because  they  don't  have  time  to  review 
bulky  submissions.  Many  art  directors  who  requested  query  letter,  brochure  and  samples 
last  year  now  say  they'd  rather  see  a  simple  postcard.  Similarly,  many  galleries  reduced 
the  number  of  slides  they  need  to  see.  Increasingly,  art  buyers  ask  for  samples  that  do 
not  have  to  be  returned  so  they  can  just  keep  them  on  file. 

Richard  Ross,  a  freelance  designer/illustrator  based  in  New  York  City  has  noticed 
the  shift  away  from  elaborate  submissions.  "Keep  your  samples  simple,  elegant  and 
functional/'  says  Ross,  who  sends  several  promotional  mailings  each  year,  Ross  sends 
two  types  of  targeted  mailings.  To  market  his  illustration,  Ross  has  five  of  his  images 
printed  by  a  commercial  printer  on  &A XllVi  postcards  along  with  his  name,  address 
and  phone  number.  A  short  paragraph  on  the  reverse  lists  past  clients  and  experience. 
Though  it's  fine  to  mail  postcards  without  envelopes,  Ross  likes  to  insert  his  cards  in 
9X12  envelopes.  He  sends  a  separate  mailing  targeting  design  clients.  To  show  capabil 
ities,  he  mails  a  slightly  more  extensive  submission  consisting  of  three  or  four  cards. 
Since  he  mails  it  to  a  smaller  list,  Ross  orders  C-prints  of  several  images  from  a  local 
color  lab  at  $1.10  per  print. 

"It  makes  a  big  difference  what  time  of  year  you  send  your  mailings/1  says  Ross, 
"Right  around  New  Year's  is  the  best  time  to  mail  your  samples/*  Art  directors  are 
gearing  up  for  the  new  year  and  new  projects.  Summers  are  generally  slow,  says  Ross. 
From  his  experience,  the  next  best  time  to  mail  is  right  around  Labor  Day.  Ross  also 
reports  a  shift  away  from  portfolio  reviews.  "Most  of  the  time  I'll  get  called  for  jobs 
just  based  on  my  postcard/'  Again,  more  evidence  that  art  directors  are  increasingly 
pressed  for  time. 

We  divided  this  article  into  three  sections,  so  whether  you  are  a  fine  artist,  illustrator 
or  designer,  check  under  the  appropriate  heading  for  guidelines*  Read  individual  listings 
for  more  specific  instructions. 

As  you  read  the  listings,  you'll  see  the  term  SASE,  short  for  self-addressed,  stamped 
envelope.  Enclose  a  SASE  with  your  submissions  if  you  want  your  material  returned. 
If  you  send  postcards  or  tearsheets  for  art  directors  to  keep  on  file,  no  return  envelope 
is  necessary. 

GUIDELINES  FOR  FINE  ARTISTS 

When  submitting  introductory  material  to  galleries,  send  a  9  X  12  envelope  contain 
ing  material  they  request  in  their  listings.  Usually  that  means  a  query  letter,  slides  and 
resume,  but  check  each  listing.  Some  galleries  like  to  see  more.  Here's  an  overview  of 
the  various  components  you  can  include: 

•  Slides.  Send  eight  to  twelve  slides  of  your  work  in  a  plastic  slide  sleeve  (available 
at  art  supply  stores).  To  protect  slides  from  being  damaged  in  the  mail,  insert 
slide  sheets  between  two  pieces  of  cardboard.  Ideally,  slides  should  be  taken 


What  Should  9  Submit?     5 

by  a  professional  photographer,  but  if  you  must  take  your  own  slides,  refer  to 
Photographing  Your  Artwork,  by  Russell  Hart  (North  Light  Books).  Label  each 
slide  with  your  name,  the  title  of  the  work,  media,  and  dimensions  of  the  work 
and  an  arrow  indicating  the  top  of  the  slide.  Some  galleries  like  to  see  photographs 
rather  than  slides.  Refer  to  the  listings  to  find  out  which  they  prefer.  When  choos 
ing  artwork  to  photograph,  choose  only  your  very  best  work. 
Gallery  directors  look  for  a  sense  of  vision  or  direction  and  a  body  of  work  to 
demonstrate  this.  It's  not  enough  to  show  a  collection  of  unrelated  work.  You'll 
need  to  show  you  are  capable  of  cultivating  an  idea  into  an  entire  exhibition's 
worth  of  work. 

Provide  gallery  directors  with  a  list  of  titles  and  suggested  prices  they  can  refer 
to  as  they  review  slides.  Make  sure  the  list  is  in  the  same  order  as  the  slides. 
Type  your  name,  address  and  phone  number  at  the  top  of  the  list. 

•  Query  letter  or  cover  letter.  Type  one  or  two  paragraphs  expressing  your  interest 
in  showing  at  the  gallery,  and  include  a  date  and  time  when  you  will  follow  up. 

•  Resume  or  bio.  Your  resume  needn't  list  every  job  you've  ever  had — concentrate 
on  your  art-related  experience.  List  any  shows  your  work  has  been  included  in 
and  the  dates.  A  bio  is  a  paragraph  describing  where  you  were  born,  your  educa 
tion,  the  work  you  do  and  where  you  have  shown  in  the  past, 

•  Artist's  statement.  Some  galleries  require  a  short  statement  about  your  work 
and  the  themes  you  are  exploring.  A  few  paragraphs  are  all  that  is  necessary. 

•  Brochures  and  business  cards.  Some  artists  design  brochures  showing  color 
samples  of  their  artwork  and  biographical  information.  Business  cards  are  another 
professional  touch.  These  extras  make  a  good  impression  in  your  submission 
package,  but  are  optional. 

•  SASE.  If  you  need  material  back,  don't  forget  to  include  your  SASE. 

GUIDELINES  FOR  ILLUSTRATORS  AND  CARTOONISTS 

Illustrators  have  several  choices  when  submitting  to  markets.  Many  freelancers  send 
a  cover  letter  and  one  or  two  samples  in  initial  mailings.  Others  prefer  a  simple  postcard 
showing  their  illustrations.  Here  are  a  few  of  your  options: 

•  Postcard.  Choose  one  (or  more)  of  your  illustrations  that  is  representative  of 
your  style,  then  have  the  image  printed  on  postcards.  Have  your  name,  address 
and  phone  number  printed  on  the  front  of  the  postcard,  or  in  the  return  address 
corner.  Somewhere  on  the  card  should  be  printed  the  word  "Illustrator."  If  you 
use  one  or  two  colors  you  can  keep  the  cost  below  $200.  Art  directors  like  post 
cards  because  they  are  easy  to  file  or  tack  on  a  bulletin  board.  If  the  art  director 
likes  what  she  sees,  she  can  always  call  you  for  more  samples.  (See  examples  on 
page  6.) 

•  Promotional  sheet.  If  you  want  to  show  more  of  your  work,  you  can  opt  for  an 
8X12  color  or  black  &  white  photocopy  of  your  work.  (See  Kevin  Ahern's 
promotional  sheet  on  page  7.) 

•  Tearsheets.  After  you  complete  assignments,  acquire  copies  of  any  printed  pages 
on  which  your  illustration  appears.  Tearsheets  impress  art  directors  because  they 
are  proof  that  you  are  experienced  and  have  met  deadlines  on  previous  projects. 

•  Photographs  and  slides.  Some  illustrators  have  been  successful  sending  photo 
graphs  or  slides,  but  printed  or  photocopied  samples  are  preferred  by  most  art 
directors. 

•  Query  or  cover  letter.  A  query  letter  is  a  nice  way  to  introduce  yourself  to  an 
art  director  for  the  first  time.  One  or  two  paragraphs  stating  you  are  available  for 
freelance  work  is  all  you  need.  Include  your  phone  number,  samples  or  tearsheets. 


6    Artist's  &  Graphic  Designer's  Market  '97 


tITTLli  NKICK,  NV 
I'KONB  71«  m 
I'AN  7IH  OT  W» 


This  ink  and  watercolor  illustration  by  Marls  Bis- 
hofs,  illustrating  the  idea  of  governments  helping 
with  loans,  is  the  first  of  a  number  by  the  artist 
w  published  in  Inc.  Magazine  Bishofs  put  the  pub- 
I  lished  image  on  a  postcard-size  mailer  to  be  used 
*j  for  self-promotion.  He  feels  having  published  work 
|  seen  by  art  directors  at  other  magazines  is  a  great 
©  way  to  land  more  assignments. 


Ron  Coddington  lets  his  work  speak  for  itself  on 
this  simple  promo  piece  including  only  an  image, 
his  name  and  his  phone  number,  The  piece  ap 
peared  in  an  ad  in  RSVP,  with  this  ad  he  was  given 
several  hundred  postcards  to  use  for  promotion. 
This  humorous  take  on  the  Father  of  Our  Country 
generated  a  number  of  freelance  connections  for 
the  caricaturist 


Ron  Coddington 


What  Should  I  Submit?    7 


THE  9\ 


THE  VACATION! 


TViE  BENEFITS... 

10)  If  (3. 


THE 

WiTM  CEO'S... 


Kevin  Ahern  shows  off  his  humorous  illustration  style  in  this  8/2  X  II  pen  &  ink  piece,  part  of  a  promotion 
package  Ahern  created  and  sent  to  prospective  clients  found  through  Artist's  &  Graphic  Designer's  Market 
The  mailing  resulted  in  favorable  replies  and  several  assignments  (which  may  have  caused  him  to  miss  a  few 
episodes  of  "Oprah.") 


8    Artist's  &  Graphic  Designer's  Market  '97 

If  you  send  8X12  photocopies  or  tearsheets,  do  not  fold  them  in  thirds.  It  is  more 
professional  to  send  them  flat,  not  folded,  in  a  9X  12  envelope,  along  with  a  typed 
query  letter,  preferably  on  your  own  professional  stationery. 

Humorous  illustrators  and  cartoonists  should  follow  the  same  guidelines  as  illustra 
tors  when  submitting  to  publishers,  greeting  card  companies,  ad  agencies  and  design 
firms.  Professional  looking  photocopies  work  well  when  submitting  multiple  cartoons 
to  magazines.  When  submitting  to  syndicates,  refer  to  the  introduction  for  thai  section 
on  page  516. 

GUIDELINES  FOR  DESIGNERS  AND  COMPUTER  ARTISTS 
Plan  and  create  your  submission  package  as  if  it  were  a  paying  assignment  from  a 
client.  Your  submission  piece  should  show  your  skill  as  a  designer.  Include  one  or  both 
of  the  following: 

•  Cover  letter.  This  is  your  opportunity  to  show  you  can  design  a  beautiful  simple 
logo  or  letterhead  for  your  own  stationery.  Have  the  stationery  printed  on  good 
paper.  Then  write  a  simple  cover  letter  stating  your  experience  and  skills, 

•  Sample.  Your  sample  can  be  a  copy  of  an  assignment  you  have  done  lor  another 
client,  or  a  clever  self-promotional  piece.  Design  a  great  piece  to  show  off  your 
capabilities.  For  ideas  and  inspiration,  browse  through  Fresh  Ideas  in  Pnwwtion, 
edited  by  Lynn  Haller  (North  Light  Books).  Another  great  title  from  North  Light 
is  Creative  Self-Promotion  on  a  Limited  Budget,  by  Sally  Prince  Davis. 

ARE  PORTFOLIOS  NECESSARY? 

You  do  not  need  to  send  a  portfolio  when  you  first  contact  a  market.  But  after  buyers 
see  your  samples  they  may  want  to  see  more,  so  you  should  have  a  portfolio  ready  to 
show. 

Many  successful  illustrators  started  their  careers  by  making  appointments  to  show 
their  portfolios.  But  it  is  often  enough  for  art  directors  to  see  your  samples.  Gallery 
directors  sometimes  ask  to  see  your  portfolio,  but  they  can  usually  judge  from  your 
slides  whether  your  work  would  be  appropriate  for  their  galleries.  Never  visit  a  gallery 
to  show  your  portfolio  without  first  setting  up  an  appointment. 

Some  markets  in  this  book  have  drop-off  policies,  accepting  portfolios  one  or  two 
days  a  week.  You  will  not  be  present  for  the  review  and  can  pick  up  the  work  u  few 
days  later,  after  they've  had  a  chance  to  look  at  it. 

Most  businesses  are  honorable  and  you  don't  have  to  worry  about  your  case  being 
stolen.  However,  since  things  do  get  lost,  include  only  duplicates  that  can  be  insured 
at  a  reasonable  cost.  Only  show  originals  when  you  can  be  present  for  the  review.  Label 
your  portfolio  with  your  name,  address  and  phone  number. 

WHAT  SHOULD  I  INCLUDE  IN  MY  PORTFOLIO? 

The  overall  appearance  of  your  portfolio  affects  your  professional  presentation.  Your 
portfolio  need  not  be  made  of  high-grade  leather  to  leave  a  good  impression.  Neatness 
and  careful  organization  are  essential  whether  you  are  using  a  three-ring  binder  or  a 
leather  case.  The  most  popular  portfolios  are  simulated  leather  with  puncture-proof 
sides  that  allow  the  inclusion  of  loose  samples.  Choose  a  size  that  can  be  handled  easily. 
Avoid  the  large,  "student"  size  books  which  are  too  big  and  bulky  to  fit  easily  cm  an 
art  director's  desk.  Most  artists  choose  1 1  X  14  or  18  X  24.  If  you  are  a  fine  artist  and 
your  work  is  too  large  for  a  portfolio,  bring  your  slides  and  a  few  small  samples. 

Don't  include  everything  you've  done  in  your  portfolio.  Select  only  your  best  work 
and  choose  pieces  germane  to  the  company  or  gallery  you  are  approaching.  If  you're 


What  Should  I  Submit?     9 

showing  your  book  to  an  ad  agency,  for  example,  don't  include  greeting  card  illustra 
tions. 

In  reviewing  portfolios,  art  directors  look  for  consistency  of  style  and  skill.  They 
sometimes  like  to  see  work  in  different  stages  (roughs,  comps  and  finished  pieces)  to 
see  the  progression  of  ideas  and  how  you  handle  certain  problems. 

When  presenting  your  portfolio,  allow  your  work  to  speak  for  itself.  It's  best  to  keep 
explanations  to  a  minimum  and  be  available  for  questions  if  asked.  Prepare  for  the 
review  by  taking  along  notes  on  each  piece.  If  the  buyer  asks  a  question,  take  the 
opportunity  to  talk  a  little  bit  about  the  piece  in  question.  Mention  the  budget,  time 
frame  and  any  problems  you  faced  and  solved.  If  you  are  a  fine  artist,  talk  about  how 
the  piece  fits  into  the  evolution  of  a  concept,  and  how  it  relates  to  other  pieces  you've 
shown. 

Don't  ever  walk  out  of  a  portfolio  review  without  leaving  the  buyer  a  business  card 
or  sample  to  remember  you  by.  A  few  weeks  after  your  review,  follow  up  by  sending 
a  small  promo  postcard  or  other  sample  as  a  reminder. 

For  more  information,  see  The  Ultimate  Portfolio,  by  Martha  Metzdorf  and  The  Fine 
Artist's  Guide  to  Showing  and  Selling  Your  Work,  by  Sally  Prince  Davis,  both  published 
by  North  Light  Books. 

WHAT  IS  SELF-PROMOTION? 

Self-promotion  is  an  ongoing  process  of  building  name  recognition  and  reputation 
through  introducing  yourself  to  new  clients  and  reminding  past  clients  you  are  still 
available. 

Experts  suggest  artists  spend  about  one-third  of  each  week  and  up  to  10  percent  of 
their  gross  income  on  self-promotion.  Whether  you  decide  to  invest  this  much  time  is 
up  to  you,  but  it  is  important  to  build  time  into  your  schedule  for  promotional  activities. 
For  more  insight  into  sales  and  promotion,  read  Maria  Piscopo's  article,  Super  Sales 
Strategies  for  Illustrators  and  Designers  on  page  33. 

It's  a  good  idea  to  supplement  your  mailings  with  other  forms  of  self-promotion. 
There  are  many  additional  strategies  to  make  prospective  clients  aware  of  you  and  your 
work.  Consider  some  of  these  options: 

•  Talent  Directories.  Many  graphic  designers  and  illustrators  buy  pages  in  illustra 
tion  and  design  annuals  such  as  Black  Book,  The  American  Showcase  and  RSVP. 
These  go  to  thousands  of  art  directors  across  the  country  and  many  keep  their 
directories  for  up  to  five  years. 

A  page  in  one  of  these  directories  can  run  from  $2,000  to  $3,500  and  you 
have  no  control  over  who  receives  them.  Yet,  some  artists  who  buy  pages  claim 
they  make  several  times  the  amount  they  spend.  One  bonus  to  these  directories 
is  they  provide  you  with  up  to  2,000  loose  pages,  depending  on  the  book,  to  use 
as  samples. 

•  Media  relations.  The  media  is  always  looking  for  good  public  interest  stories.  If 
you've  done  something  unique  with  your  work,  send  a  press  release  to  magazines, 
newspapers  and  radio.  This  kind  of  exposure  is  free  and  will  help  increase  public 
awareness  of  you  and  your  work. 

•  Pro  bono  work.  Donating  your  design  or  illustration  services  to  a  favorite  charity 
or  cause  not  only  makes  you  feel  good — it  can  be  good  public  relations.  These 
jobs  can  offer  you  added  exposure  and  an  opportunity  to  acquaint  potential  clients 
with  your  work.  For  example,  a  poster  designed  for  your  local  ballet  company 
may  put  your  work  in  front  of  area  business  communicators,  gallery  directors 
and  shop  owners  in  need  of  artistic  services.  If  you  design  a  brochure  for  a 
charity  event,  you'll  reach  everyone  on  the  charity's  mailing  list.  Only  donate 


10    Artist's  &  Graphic  Designer's  Market  '97 

free  services  to  nonprofit  organizations  in  need  of  help— don't  give  away  work 
to  a  client  who  has  the  means  to  pay. 

•  Networking.  Attending  seminars,  organization  meetings*  trade  shows,  gallery 
openings  and  fundraisers  is  a  good  way  to  get  your  name  out.  It  doesn't  hurt  to 
keep  a  business  card  on  hand.  Volunteering  to  work  on  committees  gives  you  an 
even  better  opportunity  to  make  contacts, 

•  Contests  and  juried  shows.  Even  if  you  don't  win,  contests  provide  good  expo 
sure.  Judges  of  design  and  illustration  contests  are  usually  art  directors  and  editors 
who  may  need  work  in  the  future.  Winners  of  competitions  sponsored  by  design 
magazines  like  HOW  and  Print  are  published  in  awards  annuals  and  result  in 
national  exposure.  Since  there  are  many  categories  and  levels  of  awards  there  are 
many  chances  to  win.  Judges  of  fine  art  shows  are  often  gallery  directors.  Entering 
a  juried  show  will  also  allow  you  to  show  your  work  to  the  community. 

•  Home  shows.  If  you  are  a  fine  artist  and  have  a  body  of  work  nearly  complete, 
go  over  your  mailing  list  and  invite  a  select  number  of  people  to  your  home  to 
preview  the  work.  (Before  pursuing  this  option,  however,  make  sure  you  are  not 
violating  any  contracts  you  already  have  with  galleries.) 


Negotiating  the  Best  Deal 


When  clients  and  galleries  show  interest  in  your  work,  the  moment  can  be  so  exhilarat 
ing  you'll  agree  to  just  about  anything.  Before  you  sign  on  the  dotted  line,  or  give  your 
verbal  consent,  familiarize  yourself  with  basic  copyright  and  fee-setting  information. 
Take  time  to  discuss  the  terms  of  agreement  with  your  client  or  gallery.  Doing  so  will 
improve  your  image  as  a  professional  in  the  client's  eyes  and  will  protect  both  you  and 
the  client  in  the  long  run.  The  sections  that  follow  cover  some  important  points  to  keep 
in  mind  during  business  negotiations. 

REPRODUCTION  RIGHTS 

As  creator  of  your  artwork,  you  have  certain  inherent  rights  over  your  work  and  can 
control  how  it  is  used.  When  a  client  buys  "rights"  to  your  work,  he  or  she  buys  the 
right  to  reproduce  it  for  a  certain  duration  of  time.  Unless  all  rights  are  purchased,  you 
temporarily  'lease"  your  work  to  the  client  for  reproduction  or  publication.  The  artwork 
must  be  returned  to  you  unless  otherwise  specified.  Once  the  buyer  has  used  the  rights 
purchased,  he  has  no  further  claim  to  your  work.  If  he  wants  to  use  it  a  second  or  third 
time,  he  must  pay  additional  fees. 

The  more  rights  you  sell  to  one  client,  the  more  money  you  should  receive.  Negotiate 
this  upfront  with  your  client  before  agreeing  on  a  price.  Find  out  how  long  he  intends 
to  use  it  and  where  so  that  you  will  not  relinquish  too  many  rights.  If  the  work  is  going 
to  be  used  internationally,  for  example,  you  can  charge  a  higher  fee.  Because  copyright 
is  frequently  misunderstood,  it  is  paramount  to  know  your  rights  and  to  make  sure  your 
clients  do,  too.  Here  is  a  list  of  rights  typically  sold  in  the  art  marketplace: 

•  One-time  rights.  The  artwork  is  "leased"  for  one  use.  The  buyer  has  no  guaran 
tee  he  is  the  first  to  use  the  piece.  Rights  revert  back  to  you  after  use. 

«  First  rights.  This  is  generally  the  same  as  purchase  of  one-time  rights  though 
the  art  buyer  is  paying  a  bit  more  for  the  privilege  of  being  the  first  to  use  the 
image.  He  may  use  it  only  once  unless  other  rights  are  negotiated. 

•  Exclusive  rights.  These  guarantee  the  buyer's  exclusive  right  to  use  the  artwork 
in  his  particular  market  or  for  a  particular  product.  A  greeting  card  company,  for 
example,  may  purchase  exclusive  rights  to  an  image  with  the  stipulation  that  it 
not  be  sold  to  a  competing  card  company  for  a  certain  time  period.  You  retain 
rights  to  sell  the  image  to  other,  noncompeting  markets. 

«  Second  serial  (reprint)  rights.  These  give  a  newspaper  or  magazine  the  opportu 
nity  to  print  your  work  after  it  has  already  appeared  in  another  publication. 

«  Subsidiary  rights.  This  category  covers  additional  rights  purchased.  Each  right 
must  be  specified  in  the  contract.  For  example,  a  publisher  might  want  to  include 
the  right  to  use  your  illustration  for  the  second  printing  or  paperback  edition  of 
a  book.  Most  U.S.  magazines  ask  for  "first  North  American  serial  rights"  which 
gives  them  the  right  to  publish  your  work  in  North  America. 

•  Promotion  rights.  Such  rights  allow  a  publisher  to  use  your  work  for  promotion 
of  a  publication  in  which  the  artwork  appeared.  You  can  charge  more  if  the 
agreement  asks  for  promotional  use  in  addition  to  the  rights  first  sold  to  reproduce 
the  image. 

•  Works  for  hire.  Under  the  Copyright  Act  of  1976,  section  101,  a  "work  for 


12    Artist's  &  Graphic  Designer's  Market  '97 

hire"  (as  applied  to  artwork)  is  defined  as:  "a  work  prepared  by  an  employee 
within  the  scope  of  his  or  her  employment;  or  a  work  specifically  ordered  or 
commissioned  for  use  as  a  contribution  to  a  collective  work,  as  part  of  a  motion 
picture  or  audiovisual  work,  or  as  a  supplementary  work  if  the  parties  expressly 
agree  in  a  written  instrument  signed  by  them  that  the  work  shall  be  considered  a 
work  made  for  hire/*  Proceed  with  caution  if  a  client  requests  this  arrangement. 
You  could  be  losing  possible  royalties  and  the  work  you  create  could  make  your 
employer  very,  very  rich.  Consult  Graphic  Artist's  Guild's  Handbook  of  Pricing 
&  Ethical  Guidelines  before  signing  anything. 

•  All  rights.  This  involves  selling  or  assigning  all  rights  to  a  piece  of  artwork  for 
a  specified  period  of  time.  It  differs  from  work  for  hire,  which  means  the  artist 
surrenders  all  rights  to  an  image  and  any  claims  to  royalties  or  other  future  com 
pensation.  Terms  for  all  rights— including  time  period  of  usage  and  compensa 
tion — should  always  be  negotiated  and  confirmed  in  a  written  agreement  with 
the  client. 

COPYRIGHT  SPECIFICS 

The  following  questions  touch  upon  the  basics  of  copyright.  For  further  information 
on  copyright,  refer  to  The  Legal  Guide  for  the  Visual  Artist,  by  Tad  Crawford  ( Allworth 
Press)  and  The  Artist's  Friendly  Legal  Guide  (North  Light  Books). 

What  can  you  copyright?  You  can  copyright  any  work  that  has  sprung  from  your 
creative  efforts  and  is  fixed  on  paper  or  any  other  tangible  medium  such  as  canvas 
or  even  in  computer  memory.  Reproductions  are  copyrightable  under  the  category  of 
compilations  and  derivative  works. 

What  can't  be  copyrighted?  Ideas  are  not  copyrightable.  To  protect  an  idea,  you 
must  use  nondisclosure  agreements  or  apply  for  a  patent.  Copyright  protects  the  form 
but  not  the  mechanical  aspects  of  utilitarian  objects.  While  you  can  copyright  the  form 
of  your  "Wally  the  Whale"  lamp,  you  can't  stop  other  people  from  making  lamps.  You 
can  also  copyright  the  illustration  of  Wally  painted  on  the  lamp. 

What  is  copyright  notice?  A  copyright  notice  consists  of  the  word  "Copyright" 
or  its  symbol  ©,  the  year  of  first  publication  and  the  full  name  of  the  copyright  owner. 
It  must  be  placed  where  it  can  easily  be  seen,  preferably  on  the  front  of  your  work. 
You  can  place  it  on  the  back  of  a  painting  as  long  as  it  won't  be  covered  by  a  backing 
or  a  frame.  Always  place  your  copyright  notice  on  slides  or  photographs  sent  to  potential 
clients  or  galleries.  Affix  it  on  the  mounts  of  slides  and  on  the  backs  of  photographs 
(preferably  on  a  label). 

If  you  omit  the  notice,  you  can  still  copyright  the  work  if  you  have  registered  it 
before  publication  and  you  make  a  reasonable  effort  to  add  the  notice  to  all  copies  If 
you've  omitted  the  notice  from  a  work  that  will  be  published,  you  can  ask  in  your 
contract  that  the  notice  be  placed  on  all  copies. 

When  is  a  work  "published"?  Publication  occurs  when  a  work  is  displayed  pub- 
licly  or  made  available  to  public  view.  Your  work  is  "published"  when  it  is  exhibited 
m  a  gallery;  reproduced  in  a  magazine,  on  a  poster  or  on  your  promotional  pieces, 

How  do  you  get  copyright  protection?  Although  you  will  own  the  copyright  from 
the  ume  your  work  is  expressed  in  tangible  form,  you  must  register  your  copyright 

X  wh  i  °r  ^  °fCe  ^  °rder  t0  be  able  t0  enforcc  ^  rights  agaSX 
fnngers.  While  there  is  no  deadline  for  filing  a  copyright  registration  application  you 
may  lose  important  recourse  to  infringement  if  the  copyright  for  an  artwork  is  not 
registered  within  90  days  of  publication  or  before  infringement  begins 

™   u°W  d°  I fegiSter  a  work?  Write  to  the  Copyright  Office,  Library  of  Confess 

Washington  DC  20559  and  ask  for  form  VA  (works  of  visual  Ms).  After ycm 


Negotiating  the  Best  Deal     1 3 

the  form,  you  can  call  the  Copyright  Office  information  number,  (202)479-0700,  if  you 
need  any  help.  You  can  also  write  to  the  Copyright  Office  for  information,  forms  and 
circulars  (address  your  letter  to  Information  and  Publications,  Section  LM-455).  After 
you  fill  out  the  form,  return  it  to  the  Copyright  Office  with  a  check  or  money  order  for 
the  required  amount,  a  deposit  copy  or  copies  of  the  work  and  a  cover  letter  explaining 
your  request.  For  almost  all  artistic  work,  deposits  consist  of  transparencies  (35mm  or 
2!4  X  214)  or  photographic  prints  (preferably  8X10).  For  unpublished  works,  send  one 
copy;  send  two  copies  for  published  works. 

How  does  registration  protect  the  artist?  If  you  have  registered  a  copyright  you 
can  legally  sue  for  an  injunction  to  prevent  infringers  from  continuing  to  use  infringed 
work  and  prevent  distribution  of  the  infringing  material.  You  can  sue  for  actual  dam 
ages — what  would  have  been  earned  (you  must  prove  how  much  money  you've  lost). 
You  can  also  sue  for  a  percentage  of  the  infringer's  profits  resulting  from  unauthorized 
use  of  your  work.  Or,  you  can  sue  for  statutory  damages  of  between  $200-20,000  from 
innocent  infringers  to  between  $500-100,000  from  willful  infringers.  If  you  win  your 
case,  the  infringers  can  be  forced  to  pay  legal  costs  and  sometimes,  attorney's  fees. 

What  constitutes  an  infringement?  Anyone  who  copies  a  protected  work  owned 
by  someone  else  or  who  exercises  an  exclusive  right  without  authorization  is  liable  for 
infringement. 

How  long  does  copyright  protection  last?  Once  registered,  copyright  protection 
lasts  for  the  life  of  the  artist  plus  50  years.  For  works  created  by  two  or  more  people, 
protection  lasts  for  the  life  of  the  last  survivor  plus  50  years.  For  works  created  anony 
mously  or  under  a  pseudonym,  protection  lasts  for  100  years  after  the  work  is  completed 
or  75  years  after  publication,  whichever  is  shorter. 

What  is  a  transfer  of  copyright?  Ownership  of  all  or  some  of  your  exclusive  rights 
can  be  transferred  by  selling,  donating  or  trading  them  and  signing  a  document  as 
evidence  that  the  transfer  has  taken  place.  When  you  sign  an  agreement  with  a  magazine 
for  one-time  use  of  an  illustration,  you  are  transferring  part  of  your  copyright  to  the 
magazine.  Transfers  are  usually  limited  by  time,  place  or  form  of  reproduction,  such 
as  first  North  American  serial  rights. 

What  is  a  licensing  agreement?  A  license  is  an  agreement  by  you  to  permit  another 
party  to  reproduce  your  work  for  specific  purposes  for  a  limited  amount  of  time  in 
return  for  a  fee  or  royalty.  For  example,  you  can  grant  a  nonexclusive  license  for  your 
polar  bear  design,  originally  reproduced  on  a  greeting  card,  to  a  manufacturer  of  plush 
toys,  to  an  art  publisher  for  posters  of  the  polar  bear,  or  a  a  manufacturer  of  novelty 
items  for  a  polar  bear  mug. 

FEE-SETTING  IN  COMMERCIAL  MARKETS 

It's  difficult  to  make  blanket  statements  about  what  to  charge  for  illustration  and 
design.  Every  slice  of  the  market  is  somewhat  different.  Nevertheless,  there  is  one 
recurring  pattern:  hourly  rates  are  generally  only  paid  to  designers  working  inhouse  on 
a  client's  equipment.  (Clients  are  more  likely  to  pay  hourly  if  they  can  easily  keep  track 
of  the  hours  freelancers  work.)  Freelancers  working  out  of  their  own  studios  (this  is 
nearly  always  the  arrangement  for  illustrators)  are  almost  always  paid  a  flat  fee  or  an 
advance  against  royalties. 

If  you  are  unsure  about  what  to  charge  for  a  job,  begin  by  devising  an  hourly  rate, 
taking  into  consideration  the  cost  of  your  materials  and  overhead  and  whatever  you 
think  your  time  is  worth.  (If  you  are  a  designer,  determine  what  the  average  salary 
would  be  for  a  fulltime  employee  doing  the  same  job.)  Then  estimate  how  many  hours 
the  job  will  take  and  quote  a  flat  fee  based  on  these  calculations.  Setting  the  Right  Price 
for  Your  Design  &  Illustration,  by  Barbara  Ganim  (North  Light  Books)  includes  easy- 


i  4    Artist's  &  Graphic  Designer's  Market  '97 

to-use  worksheets  to  help  you  set  prices  for  33  kinds  of  projects. 

There  is  a  distinct  difference  between  giving  the  client  a  job  estimate  vs.  a  job 
quotation.  An  estimate  is  a  "ballpark"  figure  of  what  the  job  will  cost*  hut  is  subject 
to  change.  A  quotation  is  a  set  fee  which,  once  agreed  upon,  is  pretty  much  set  in  stone. 
Make  sure  the  client  understands  which  you  are  negotiating.  Estimates  are  often  used 
as  a  preliminary  step  in  itemizing  costs  for  a  combination  of  design  services  such  as 
concepting,  typesetting  and  printing.  Flat  quotations  are  usually  used  by  illustrators,  as 
there  are  fewer  factors  involved  in  arriving  at  fees. 

For  recommended  charges  for  different  services,  refer  to  the  Graphic  Aw'.v/!v  Guild's 
Handbook  of  Pricing  &  Ethical  Guidelines.  Many  artists'  organizations  have  hotlines 
you  can  call  to  find  out  standard  payment  for  the  job  you're  doing. 

As  you  set  fees,  certain  stipulations  call  for  higher  rates.  Consider  these  bargaining 
points: 

•  Usage  (rights).  The  more  rights  bought,  the  more  you  can  charge.  For  example, 
if  the  client  asks  for  a  "buyout"  (to  buy  all  rights),  you  can  charge  more  because 
by  relinquishing  all  rights  to  future  use  of  your  work  you  will  be  losing  out  on 
resale  potential. 

•  Turnaround  time.  If  you  are  asked  to  turn  the  job  around  in  a  short  amount  of 
time,  charge  more. 

•  Budget.  Don't  be  afraid  to  ask  a  project's  budget  before  offering  a  quote.  You 
won't  want  to  charge  $500  for  a  print  ad  illustration  if  the  ad  agency  has  a  budget 
of  $40,000  for  that  ad.  If  the  budget  is  that  big,  ask  for  higher  payment. 

•  Reputation.  The  more  well-known  you  are,  the  more  you  can  charge.  As  you 
become  established,  periodically  raise  your  rates  (in  small  steps)  and  see  what 
happens. 

PRICING  YOUR  FINE  ART 

There  are  no  hard  and  fast  rules  for  pricing  your  work.  Most  artists  and  galleries 
base  prices  on  market  value — what  the  buying  public  is  currently  paying  for  similar 
work.  Learn  the  market  value  by  visiting  galleries  and  checking  prices  of  works  similar 
to  yours.  When  you  are  starting  out  don't  compare  your  prices  to  established  artists, 
but  to  emerging  talent  in  your  region.  Consider  these  when  determining  price: 

•  Medium.  Oils  and  acrylics  cost  more  than  watercolors  by  the  same  artist.  Price 
paintings  higher  than  drawings. 

•  Expense  of  materials.  Charge  more  for  work  done  on  expensive  paper  than  for 
work  of  a  similar  size  on  a  lesser  grade  paper. 

•  Size.  Though  a  large  work  isn't  necessarily  better  than  a  small  one,  as  a  rale  of 
thumb  you  can  charge  more  for  the  larger  work. 

•  Scarcity.  Charge  more  for  one-of-a-kind  works  like  paintings  and  drawings,  than 
for  limited  editions,  such  as  lithographs  and  woodcuts. 

•  Status  of  artist.  Established  artists  can  charge  more  than  lesser-known  artists. 

•  Status  of  gallery.  It  may  not  be  fair  but  prestigious  galleries  can  charge  higher 
prices. 

•  Region.  Although  this  is  changing,  works  sell  for  more  in  larger  cities  like  New 
York  and  Chicago. 

•  Gallery  commission.  The  gallery  will  charge  from  30  to  50  percent  commission. 
Your  cut  must  cover  the  cost  of  materials,  studio  space,  taxes  and  perhaps  shipping 
and  insurance,  and  enough  extra  to  make  a  profit.  If  materials  for  a  painting  cost 
$25;  matting,  framing  cost  $37;  and  you  spent  five  hours  working  on  it,  make 
sure  you  get  at  least  the  cost  of  material  and  labor  back  before  the  gallery  takes 
their  share.  Once  you  set  your  price,  stick  to  the  same  price  structure  wherever 


Negotiating  the  Best  Deal     1 5 

you  show  your  work.  A  $500  painting  by  you  should  cost  $500  whether  it  is 
bought  in  a  gallery  or  directly  from  you.  To  do  otherwise  is  not  fair  to  your 
gallery  and  devalues  your  work. 

As  you  establish  a  reputation,  begin  to  raise  your  prices — but  do  so  cautiously.  Each 
time  you  "graduate"  to  a  new  price  level,  you  will  not  be  able  to  come  back  down. 

CONTRACTS 

Contracts  are  simply  business  tools  to  make  sure  everyone  is  in  agreement.  Ask  for 
one  any  time  you  enter  into  a  business  agreement.  Even  if  you  take  an  assignment  by 
phone,  arrange  for  the  specifics  in  writing,  or  provide  your  own.  A  letter  stating  the 
terms  of  agreement  signed  by  both  parties  can  serve  as  an  informal  contract.  Several 
excellent  books  such  as  The  Artist's  Friendly  Legal  Guide  (North  Light  Books)  provide 
sample  contracts  you  can  copy  and  use.  Business  and  Legal  Forms  for  Illustrators,  by 
Tad  Crawford  (Allworth  Press)  contains  negotiation  checklists  and  tear-out  forms.  The 
sample  contracts  in  these  books  cover  practically  any  situation  you  might  run  into  from 
renting  your  fine  art  to  spelling  out  royalties  in  a  contract  with  a  book  publisher. 

The  items  specified  in  your  contract  will  vary  according  to  the  market  you  are  dealing 
with  and  the  complexity  of  the  project.  Nevertheless,  here  are  some  basic  points  you'll 
want  to  cover: 


Commercial  Contracts 

•  A  description  of  the  service  you  are  providing. 

•  Deadlines  for  finished  work. 

•  Rights  sold. 

•  Your  fee.  Hourly  rate,  flat  fee  or  royalty. 

•  Kill  fee.  Compensatory  payment  received  by  you  if  the  project  is  cancelled. 

•  Changes  fees.  Penalty  fees  to  be  paid  by  the  client  for  last-minute  changes  (these 
are  most  often  imposed  by  designers). 

•  Advances.  Any  funds  paid  to  you  before  you  begin  working  on  the  project. 

«    Payment  schedule.  When  and  how  often  you  will  be  paid  for  the  assignment. 

•  Statement  regarding  return  of  original  art.  Unless  you  are  doing  work  for  hire, 
your  artwork  should  always  be  returned  to  you. 

Gallery  Contracts 

•  Terms  of  acquisition  or  representation.  Will  the  work  be  handled  on  consignment? 
What  is  the  gallery's  commission? 

•  Nature  of  the  show(s).  Will  the  work  be  exhibited  in  group  or  solo  shows  or  both? 

•  Time  frames.  At  what  point  will  the  gallery  return  unsold  works  to  you?  When 
will  the  contract  cease  to  be  in  effect?  If  a  work  is  sold,  when  will  you  be  paid? 

•  Promotion.  Who  will  coordinate  and  pay  for  promotion?  What  does  promotion 
entail?  Who  pays  for  printing  and  mailing  of  invitations?  If  costs  are  shared,  what 
is  the  breakdown? 

•  Insurance.  Will  the  gallery  insure  the  work  while  it  is  being  exhibited? 

•  Shipping.  Who  will  pay  for  shipping  costs  to  and  from  the  gallery? 

•  Geographic  restrictions.  If  you  sign  with  this  gallery,  will  you  relinquish  the  rights 
to  show  your  work  elsewhere  in  a  specified  area?  If  so,  what  are  the  boundaries  of 
this  area? 


Computers:  The  State  of  the  Art 


Ever  since  Microsoft  Windows  came  along,  the  Mac  vs.  PC  debate  has  accelerated, 
Mac  aficionados  find  themselves  defending  their  choice  to  a  growing  population  of 
Windows-lovers.  Friends,  co-workers,  children  and  significant  others  hold  strong  opin 
ions  on  which  is  best.  Increasingly,  buyers  searching  computer  retail  shelves  for  new 
software  and  CD-ROM  titles  find  less  choices  for  Macs,  while  shelves  are  packed  with 
packages  bearing  shiny  "Runs  on  Windows"  stickers.  What  gives? 

Before  beginning  this  article,  we  took  an  informal  survey  of  graphic  arts  profession 
als.  Out  of  63  designers  and  art  directors  surveyed,  52  are  sticking  with  Mac,  two  are 
switching  to  Windows,  two  are  switching/mm  Windows  to  Mac,  and  seven  plan  to  use 
both  platforms. 

The  majority  of  respondents  were  vehement  in  their  preferences.  **Mac  forever!," 
"Viva  Mac"  and  "Definitely  sticking  with  Mac!"  were  common  replies.  All  praised 
Mac  for  reliability,  compatibility  and  ease  of  use.  "We're  sticking  with  Mac  -  its  operat 
ing  system  is  top  notch,"  said  one.  Another  said,  "Windows  is  still  light  years  behind 
the  Mac  . . .  [Windows]  documents  are  nothing  but  trouble  for  printers  to  image  out." 

Yet  there  were  signs  of  change.  One  designer  said,  'Tni  sticking  with  Mac  unless 
I'm  forced  to  change."  Another  who  reluctantly  left  Mac  because  his  corporate  clients 
use  IBM-based  PCs  said,  "Our  firm  is  currently  100  percent  Windows.  The  future  is 
in  multi-platforms.  We  can't  wait  for  a  proven  version  to  be  confirmed.*' 

If  Mac  is  so  superior,  why  are  90  percent  of  computers  in  the  corporate  world  IBM- 
compatible  PCs?  How  did  this  whole  Mac  vs.  Windows  thing  get  started  anyway? 

A  MATTER  OF  ARCHITECTURE 

The  change  didn't  happen  over  night.  It  started  in  the  mid-1970s  when  some  dedi 
cated  computer  hobbyists  experimented  with  the  new  technology.  Two  of  them,  Steve 
Jobs  and  Steve  Wozniak,  barely  out  of  their  teens,  created  the  Apple  II  in  Jobs'  garage, 
If  at  first  IBM  failed  to  recognize  the  potential  of  personal  computers,  in  1980  they 
became  hell-bent  to  enter  the  frey.  In  their  rush  to  bring  a  personal  computer  to  market, 
IBM  used  an  "open  architecture"— using  chips  created  by  one  company,  an  operating 
system  developed  by  another  and  a  hard  drive  created  by  still  another.  "Open  architec 
ture"  paved  the  way  for  other  companies  to  create  similar  computers.  Around  40  compa 
nies  developed  affordable  IBM-compatible  "clones," 

Mac,  however,  maintained  a  "closed  architecture,"  developing  its  entire  system  in- 
house  until  1995.  Buyers  had  two  choices— buy  Mac  or  IBM-based  computers.  Install 
ing  and  running  "user  friendly"  Mac  was  easier,  and  the  system  allowed  for  greater 
compatibility  between  designer  and  service  bureaus.  While  Mac  customers  consistently 
rated  Macs  high  for  reliability  and  buyer  satisfaction,  PC  users  (at  first)  experienced 
system  crashes  and  compatibility  problems. 

Depending  on  who  you  talk  to,  Mac's  decision  to  keep  a  "closed  architecture"  was 
a  boon  or  a  bust.  It  allowed  Mac  to  maintain  control  of  its  product's  integrity.  Mac  also 
insisted  all  Mac  software  developers  abide  by  stringent  standards.  PC  hardware  and 
software  developers,  meanwhile,  enjoyed  free  rein  to  develop  products  for  the  many 
brands  of  PCs  on  the  market. 


Computers:  The  State  of  the  Art     1 7 

HOW  PCs  GOT  PERSONALITY 

Prior  to  the  introduction  of  Windows,  IBM-compatibles  were  not  user-friendly. 
When  you  turned  on  a  PC  you  got  a  blank  screen  with  a  boring  computer  prompt  and 
you  had  to  type  odd-sounding  commands  to  tell  your  computer  what  to  do.  Apple's 
Macintosh,  introduced  in  1984,  was  fun.  It  came  with  a  mouse!  And  cute  icons  helped 
you  navigate  the  system.  These  icons,  or  GUI  (pronounced  "gooey")  for  graphical  user 
interface,  made  Mac  the  most  "user-friendly"  computer  on  the  market.  Then,  in  1985, 
Microsoft  created  a  GUI  for  IBM-compatibles  and  named  it  "Windows."  When  rede 
signing  Windows  3.0  they  even  hired  the  same  artist  who  worked  on  the  Mac  GUI, 
and  to  some  extent  Windows  took  on  the  feel  and  flow  of  the  Mac.  Because  there  were 
so  many  affordable  PC  clones  on  the  market,  Microsoft,  the  software  company  that 
created  Windows,  made  a  killing.  Meanwhile,  Mac  continued  to  rule  in  its  niche,  own 
ing  70-80  percent  of  the  prepress  and  graphic  arts  markets.  Mac  remains  the  preeminent 
platform  for  publishing  and  artistic  use  throughout  the  world. 

SEND  IN  THE  CLONES! 

A  turning  point  came  in  the  winter  of  1995  with  the  introduction  of  the  first  Mac 
clones.  For  the  first  time  Mac  licensed  its  operating  sytem  to  other  companies.  Power 
Computing  has  introduced  their  Power  Tower  Mac  OS  system  (more  powerful  than 
Mac's  own  Power  Mac)  and  PowerWave  (http://www.powercc.com).  Umax's  Super- 
Mac  (http://www.info@supermac.com)  will  soon  be  available.  The  question  of  the  mo 
ment  seems  to  be  "Did  Mac  wait  too  long?"  Though  Macs  are  ahead  in  the  educational 
and  graphics  markets,  PCs  have  an  unassailable  stronghold  in  the  corporate  market.  Mac 
watchers  hope  affordable  clones  will  help  Mac  gain  inroads  into  a  corporate  market,  that 
bases  its  decisions  largely  on  price. 

Software  and  CD-ROM  developers  complain  their  Mac  platform  products  sit  in 
warehouses  unsold.  When  developers  try  to  please  both  Mac  and  Windows  customers 
by  creating  hybrids  or  multi-platform  titles,  retailers  don't  know  where  to  shelve  the 
products.  Producing  two  packages  is  not  cost-effective.  Software  developers  say  this 
will  change  only  if  buyers  request  more  Mac  and  hybrid  products,  and  bug  retailers  to 
display  them  prominently. 

Should  Mac-lovers  hold  on  to  their  Macs?  As  Michael  Sullivan,  computer  expert 
and  author  of  Make  Your  Scanner  A  Great  Design  &  Production  Tool  (North  Light 
Books)  points  out,  there's  no  reason  to  panic.  Even  though  most  computers  sold  are 
PCs,  Mac  offers  a  far  superior  system — especially  for  graphic  artists.  Working  between 
systems  is  already  possible  and  easy,  he  says.  And  since  so  many  people  already  have 
a  capitol  investment  in  Macs,  and  are  happy  with  them,  why  would  they  switch? 
"There's  just  no  comparison.  PCs  are  just  not  very  elegant.  Comparing  Macs  to  PCs 
is  like  comparing  BMW  to  General  Motors." 

LIVING  IN  A  "DUAL  PLATFORM"  WORLD 

Many  freelance  illustrators  already  work  easily  on  either  platform  by  saving  Mac- 
generated  or  scanned  illustrations  in  TIFF  or  EPS  files.  It's  relatively  easy  to  then 
transport  them  via  modem  to  an  IBM-compatible  PC.  Text  can  be  moved  from  one 
system  to  another  by  saving  it  in  the  ASCII  format,  or  can  also  be  saved  in  like  programs 
of  applications  that  are  used  in  both  environments,  such  as  Wordperfect  or  Microsoft 
Word. 

There  are  other  options  available  to  help  you  work  on  both  platforms  if  that  becomes 
necessary: 

•  SoftWindows  2.0  from  Insignia  Solutions  (415)694-7600,  lets  you  run  Windows 
from  your  Mac. 


1 8    ArtSsfs  &  Graphic  Designer's  Market  '97 

•  You  can  run  Windows  applications  on  your  Mac  using  PC  System  hoards  from 
Orange  Micro  (costs  between  $740-2,500)  (714)779-2772  or  http://www.or 
angemicroxom. 

•  There  are  Windows  utilities  to  make  PCs  more  friendly  to  Mac  files.  MucOpener 
($75)  from  Data  Viz  (800)  733-0030,  lets  Windows  users  preview  Mac  text  and 
graphic  files.  MacDrive  95  ($70),  a  Windows  95  utility  hy  Media4Produetions 
(515)225-7409,  enables  PC  users  to  read  and  write  Mac  files. 

WHAT'S  IN  STORE? 

Mac's  highly  anticipated  System  8  (formerly  known  as  Copland)  will  allow  users 
to  work  freely  between  both  environments  and  has  multimedia  and  Internet  access 
capabilities.  Though  it  won't  be  be  available  for  purchase  until  mid- 1997,  you  can  now 
get  a  free  CD-ROM  preview  of  System  8  by  calling  (800)825-2145  or  (303)297-8070. 
Ask  for  the  Mac  OS-8  tour.  For  more  information  about  Mac's  products  visit  http:// 
www.info.apple.com  or  http://www.apple.com  or  look  for  keyword  "applecomputer" 
on  America  Online. 

There's  a  rule  of  thumb  that  every  18  months  or  so  new  technology  appears  on  the 
market  that  is  twice  as  powerful  as  its  predecessor.  In  this  period  of  adjustment,  com 
puter  buyers  have  had  to  scramble  just  to  keep  up.  Professionals  learned  to  anticipate 
changes  and  build  the  cost  of  new  equipment  and  upgrades  into  business  plans,  Within 
the  next  few  years,  even  more  changes  are  in  store,  And  all  the  competition  out  there 
is  great  for  buyers.  Companies  are  offering  more  products,  at  lower  prices,  to  help  you 
work  in  both  environments.  In  the  future,  it  won't  matter  whether  you  own  a  Mac  or 
a  PC.  Your  computer's  power  will  depend  on  the  software  you  choose.  Amazing  multi 
media  capabilities  will  become  affordable,  everyday  options.  Soon  you'll  be  cutting 
and  pasting  text  and  videos  from  the  World  Wide  Web  and  incorporating  them  seam 
lessly  into  your  documents. 

According  to  conventional  wisdom,  it  takes  30  years  for  a  society  to  fully  assimilate 
a  new  technology.  Up  until  now,  say  the  experts,  we've  been  experiencing  horse  and 
buggy  days.  Today's  technology  is  the  equivalent  of  a  Model  T.  To  follow  the  analogy 
further,  within  just  a  few  years,  we'll  be  cruising  the  Autobahn  in  a  Lamborghini! 

NEED  SOME  HELP? 

to  decide  whether  to  buy  a  ufed  computer  or  tove  a  question 

talte;ftBd  whistles;  you'll  find1  'sympathetic  advice  from          user 
>  Me^  RHvm  (leywottj  0<3P)  gives  listings  for  user 

'  ^iilki?  to  'mmy 'bif  tbem.  Listings  for  vser  groups  m  also 
at  feltp://ww 

ed  by  Macw^rl^  e|dilor$  describe  stee^are  you  can  point  aad  click  to  dow 
nload.  Look  for  ttfttointi^^  You  on  internet 
'  with MttcVser  editor^  lit  ZD1  Ntf/Mac; 'boated  WCm^S^l'tyb  00 ZMOMA* 
'CUSER  if  ^ou  have  CotoptiServe  or' visit  M^/l^^w/zdmtMm/miC^m^  Virtual 
Software  Library  (ht^!//wwwjh&©wfe.:0dfia)  protite  a  good  jttdex  ;of  Mac  'and  PC1 
shareware,  'Adobe  of ers1  fre^  softw&fe'fiM  ftt^://wwka<lobe.com/.  • 


Working  the  Web:  Online 
Opportunities  for  Artists 


BY  CYNTHIA  GOODMAN 


1995  was  hailed  as  "The  Year  of  the  Internet"  in  the  cover  story  of  the  year  end 
issue  of  Newsweek.  The  pervasiveness  of  this  relatively  new  technology  is  inescapable. 
Nevertheless,  for  many,  the  conduits  for  global  interconnectivity  on  this  worldwide 
computer  network  were  intitially  difficult  to  grasp.  The  sudden,  ubiquitous  rise  of  the 
network  was  overwhelming,  and  traveling  into  the  unknown  terrain  of  Cyberspace 
seemed  mysterious.  However,  demystification  is  occurring  with  similar  velocity.  Al 
though  some  adults  have  been  tentative  in  their  embrace  of  the  World  Wide  Web, 
children  race  home  from  school  to  communicate  online  with  new  friends  from  all  over 
the  world. 

GOLD  RUSH  OF  THE  NINETIES? 

Over  the  past  decade,  initially  trepidatious  artists  have  embraced  computer  technol 
ogy  with  increasing  eagerness  and  varying  degrees  of  experimentation.  The  mood  has 
changed  from  caution  to  outright  jubilation.  Perhaps  the  most  dramatic  component  in 
this  evolution  has  been  the  acceptance  of  the  Internet  as  a  forum  for  the  display,  creation, 
exchange  and  selling  of  art.  The  World  Wide  Web  frenzy  we  are  witnessing  may  be 
attributed  as  much  to  its  potential  as  a  tool  for  creativity  and  communications  as  to  its 
economic  possibilities.  Although  it  is  undeniable  that  sales  can  be  facilitated  by  online 
services,  it  is  not  yet  certain  how  much  art-purchasing  activity  has  actually  transpired 
in  this  manner.  Despite  the  euphoric  expectations  and  the  commonly  held  assumption 
that  the  Internet  is  synonymous  with  the  Gold  Rush  of  the  Nineties,  so  far  there  are  no 
statistics  to  support  this  belief.  The  quip  of  Steven  Rutt,  president  of  Rutt  Video  Inc. 
(http://www.rvi.com),  a  leading  New  York  video  and  computer  graphics  facility,  that 
"the  Internet  is  a  zero  billion  dollar  industry"  aptly  sums  up  both  the  promise  and  the 
economic  reality  of  the  situation  so  far. 

Each  of  the  individuals  I  interviewed  for  this  article  has  used  the  Internet  either  for 
the  display  of  his  or  her  own  artwork  or  that  of  others.  Their  experiences  typify  those 
of  countless  artists  who  either  have  their  own  websites,  or  whose  work  is  available  on 
other  sites.  For  more  information  on  websites  and  online  services  for  artists,  see  Internet 
Resources,  page  685. 

A  RENOWNED  ARTIST  GOES  ONLINE 

Internationally  renowned  glass  artist  Dale  Chihuly's  blown  glass  received  national 
attention  for  its  presence  on  the  Internet  when  it  was  among  the  works  in  an  exhibition 

CYNTHIA  GOODMAN  is  the  former  Director  of  the  IBM  Gallery  of  Science  and  Art  in  New 
York,  where  she  organized  the  landmark  "Computers  and  Art"  exhibition.  A  world  authority  on 
digital  art,  Goodman  is  the  author  of  Digital  Visions:  Computers  and  Art,  which  serves  as  a 
textbook  in  the  field.  She  is  currently  organizing  an  exhibition  of  interactive  art  for  The  Museum 
of  Fine  Arts,  Houston.  She  has  edited  and  produced  a  CD-ROM,  InfoART,  published  by  ARTway 
and  distributed  by  D.A.R  Publishers,  New  York.  (800)673-4626. 


20    Artist's  &  Graphic  Designer's  Market  '97 

of  American  crafts  displayed  in  the  White  House  and  exhibited  simultaneously  in  an 
online  version.  A  cerulean  blue  bowl  by  Chihuly  was  one  of  the  works  featured  in  a 
New  York  Times  (May  7,  1995)  review  of  the  online  exhibition,  which  included  video 
clips  as  well  as  tours  of  five  of  the  artist's  studios, 

Now,  Chihuly  has  his  own  website  (http;//www.chihuly,com),  which  was  launched 
in  May  of  1995,  and  his  own  webmaster.  Visitors  to  this  site  can  learn  about  the  artist 
and  his  current  exhibitions,  see  a  gallery  of  his  selected  work  and  architectural  installa 
tions,  place  orders  for  books  on  the  artist,  as  well  as  e-mail  comments  about  the  site. 
Although  digital  technology  does  not  play  a  role  in  Chihuly's  creative  process,  he 
launched  a  site  cognizant  of  the  enormous  impact  that  technology  exerts  on  the  art 
world  as  well  as  the  art-viewing  public. 

What  do  you  see  as  your  website's  primary  function,  i.e.,  sales,  promotion, 
information? 

Dale  Chihuly:  At  this  time  the  primary  function  is  to  provide  information  about  the 
work  and  its  exhibition  schedule.  It  is  also  used  for  the  sale  of  books  and  other  paper 
products. 

Have  you  sold  work  over  the  Web? 

DC:  Two  works  have  been  sold  as  a  result  of  the  website. 

Are  there  particular  online  capabilities  that  you  feel  are  most  helpful  to  you 
as  an  artist? 

DC:  Responses  from  visitors  to  the  site,  especially  school-age  children. 

Despite  the  avalanche  of  websurfers,  we  are  still  in  a  time  of  considerable 
skepticism  about  the  Web.  Are  you  at  all  fearful  that  having  your  work 
accessible  on  the  Web  will  diminish  interest  in  or  become  a  substitute  for 
viewing  the  actual  work? 

DC:  No.  I  think  exposure  through  the  Web  increases  interest  in  seeing  the  real  thing, 

Your  work  was  among  those  featured  in  the  New  York  Times  review  last  year 
of  the  White  House  exhibition  of  American  arts  and  crafts  and  its  simultane 
ous  display  on  the  Web.  What  was  the  reaction  to  this  display? 

DC:  The  reaction  was  favorable,  but  I  have  no  documentation  of  numbers  and  types 
of  responses. 

Your  current  Venice  project  is  on  the  Web,  Can  you  explain  why  you  se 
lected  this  project  for  Web  display? 

DC:  "Chihuly  Over  Venice"  is  on  the  Web  because  it  is  the  most  important  project  we 
are  working  on  at  this  time.  Besides  being  an  exciting  artistic  venture,  it  tells  the  story 
of  collaboration,  teamwork  and  the  breaking  down  of  cultural  barriers. 

You  have  your  own  webmaster.  Do  you  plan  similar  viewings/exhibitions  In 
the  future? 

DC:  We  plan  to  have  the  website  reflect  the  activities  of  the  studio.  No  more,  no  less. 

PIONEERING  THE  VIRTUAL  GALLERY 

Artist  Darcy  Gerbarg,  a  pioneer  in  the  field  of  digital  imaging,  is  president  of  ART- 
way,  (http://www.artway.com)  an  online  arts  service  organization  of  computer  and  mu- 


Working  the  Web    21 

seum  professionals.  Gerbarg  sees  the  Internet  as  a  means  of  disseminating  information 
about  art  in  a  broad  and  efficient  manner.  She  is  also  appreciative  of  the  ways  in  which 
the  digital  transmission  of  art  makes  it  accessible  in  ways  previously  impossible. 


What  do  you  see  as  the  potential  of  an  online  service  for  museums? 

Darcy  Gerbarg:  No  serious  art  professional  can  ignore  the  staggering  potential  of  this 
tool  for  our  field.  Internet  services  are  crucial  to  every  arts  organization. 

What  are  some  of  the  services  that  ARTway  offers  to  the  museum  commu 
nity? 

DG:  ARTway  can  expand  the  reach  of  institutions  not  only  in  their  communities,  but 
also  far  beyond.  Our  services  offer  opportunities  for  most  museum  departments.  Infor 
mation  about  current  and  future  programming  as  well  as  special  events  can  be  posted 
and  updated  on  an  ongoing  basis,  so  that  all  last  minute  changes  and  additions  can  be 
accommodated.  Information  about  museum  activities  will  no  longer  be  limited  to  mu 
seum  members,  but  also  be  available  to  users  of  the  Net. 

What  are  some  of  the  special  features  of  your  online  service? 

DG:  A  special  feature  of  our  service  is  our  ability  to  document  exhibitions  via  Quick- 
time  VR  [virtual  reality].  Through  ARTway 's  creation  of  a  virtual  reality  gallery  or 
panoramic  display,  viewers  can  navigate  the  work  on  display  in  museums  at  their  leisure 
on  a  computer  screen  at  home.  This  feature  is  of  interest  not  only  to  prospective  museum 
visitors  eager  to  preview  an  exhibition,  but  also  to  other  institutions  as  a  means  of 
reviewing  a  show  for  potential  travel.  No  longer  will  museum  professionals  or  interested 
members  of  the  public  be  reliant  on  printed  publications  that  often  appear  months  after 
an  exhibition  closes  for  information  about  current  activities. 

In  what  other  ways  will  viewers  learn  about  art  through  your  service? 

DG:  ARTway  will  also  feature  exhibitions  curated  by  authorities  in  their  respective 
fields.  The  topic  of  these  exhibitions  will  be  broad  and  ranging  for  example,  from 
European  and  American  paintings  to  American  arts  and  crafts,  Asian  art,  digital  art, 
performance  and  video.  Regularly  scheduled  chat  rooms  will  make  dealers,  artists, 
museums  and  other  arts  professionals  available  to  those  participating  in  these  online 
sessions. 

VISIONS  OF  LASCAUX 

Through  his  "Visions  of  Lascaux"  project,  Benjamin  Britton,  assistant  professor  of 
electronic  art  at  the  University  of  Cincinnati,  made  the  Paleolithic  rock  art  in  the  caves 
of  Lascaux  art  available  to  the  public  via  state-of-the-art  virtual  reality  techniques. 
Participants  who  don  VR  goggles  and  navigate  the  grottoes  on  a  computer  screen  wield 
ing  a  Spaceball  tracking  mechanism,  witness  unprecedented  vistas  and  modes  of  explo 
ration. 

What  do  you  see  as  the  future  of  virtual  reality  on  the  Internet? 

Benjamin  Britton:  To  be  in  what  I  call  "mutual  reality,"  which  is  multi-user  virtual 
reality,  is  clearly  the  future  of  virtual  reality  on  the  Net.  I  would  like  to  build  intelligent 
algorithms  that  would  create  selected  groups  able  to  interact  in  mutual  reality.  I  believe 
that  the  electronic  frontier  will  really  be  most  broadly  opened  when  high  band  width 
capabilities  are  brought  into  the  residential  market,  and  when  the  phone  companies  are 


22    Artist's  &  Graphic  Designer's  Market  >97 

able  to  solve  this  socio-economic  dilemma.  Then  we  can  have  extremely  high  quality 
multi-user  VR,  in  which  we  can  all  participate  in  a  very  rich  graphic  environment  with 
absolute  uncompromised  image  quality  and  full  immersive  capabilities. 

How  long  do  you  think  this  will  take  to  happen? 

BB:  The  ultimate  VR  has  not  yet  been  made,  but  I  definitely  believe  it  can  be.  The 
foundation  is  in  place  for  it  to  happen.  When  computers  have  3-dimensionaI  graphics 
capabilities  with  millions  of  polygons  per  frame  and  a  minimum  of  256  megabytes  of 
texture  memory,  then  we  can  approach  the  kind  of  photo  realistic  image  quality  that 
people  really  expect  when  they  think  of  good  VR.  It  remains  for  creative  people  to 
implement  these  new  ideas  in  this  physical  form, 

Can  you  envision  your  exhibition,  "Visions  of  Lascaux,"  now  seen  In  galleries 
and  on  CD-ROM,  as  being  available  on  the  Web?  If  so,  what  would  your 
dream  implementation  be  based  on  the  digital  capabilities  available  today? 

BB:  I  would  like  to  have  absolutely  great  graphic  capabilities  so  that  we  wouldn't  have 
to  compromise  on  the  image  quality,  the  sound,  or  the  interactive  capabilities  of  the 
experience.  This  might  mean  newer  technologies  than  we  have  today,  but  built  on  the 
good  work  that  is  presently  being  done.  I  would  like  to  have  "Laseaux"  exist  on  a 
server,  so  that  people  could  dial  in  and  experience  it  in  the  best  way  possible-— that  is, 
in  groups  of  five  at  a  time.  So  that  even  if  25,000  people  dialed  in,  they  would  experience 
it  and  wander  through  the  cave  in  groups  of  five.  All  the  others  would  be  invisible  to 
each  other.  In  that  way  the  cave  and  its  natural  scale  would  not  be  obviously  ovcmoou- 
iated. 

A  RARE  BIRD  AT  THE  OLYMPICS 

University  of  Kentucky  Professor  Eduardo  Kac  uses  electronic  media  in  his  innova 
tive  work  in  holography,  telecommunications  events  and  conceptual  art.  Kac  is  one  of 
eight  artists  whose  work  will  be  shown  in  the  exhibition  "Out  of  Bounds;  New  Work 
by  Eight  Southeast  Artists'*  organized  by  Nexus  Contemporary  Art  Center  in  Atlanta 
in  collaboration  with  the  Atlanta  Committee  for  the  Olympic  Games,  Kac  has  a  long 
history  of  interest  in  telecommunications-based  artwork  and  dates  his  first  such  work 
to  1985  when  he  was  still  living  in  Rio  de  Janeiro.  Kac's  work  can  be  viewed  at  http:// 
www.uky.edu/FineArts.Art/Kac/Kachome.html « 

You  had  an  early  interest  in  telecommunications  and  art.  What  was  your 
first  piece  in  this  medium? 

Eduardo  Kac:  In  1985,  working  with  the  phone  company  in  Rio,  I  created  what  we 
today  call  a  virtual  gallery,  enabling  myself  and  a  few  other  artists  to  place  works  in  a 
remote  site  to  be  accessed  from  different  parts  of  the  country.  In  fact,  there  were  public 
terminals  placed  by  the  phone  company  in  airports,  shopping  centers,  universities. 

When  did  you  create  your  first  public  presentation  involving  the  Internet? 

EK:  I  created  the  first  public  presentation  of  my  telerobotic  artwork  in  Chicago  in  1992 
There,  people  interacted  with  the  piece  in  one  location  and  by  doing  so,  manipulated  the 
robot  m  a  remote  place.  In  1994, 1  created  the  first  networked  telepresence  installation  in 
which  the  robot  was  located  in  Chicago  and  people  would  control  it  from  sites  around 
the  U.S.  One  of  the  unique  things  about  this  was  that  the  body  of  the  telerobot  was 
inhabited  by  more  than  one  person  at  the  same  time.  As  a  consequence,  they  had  to 


Working  the  Web    23 

share  the  controls  democratically,  seeing  through  the  eyes  of  the  robot  at  the  same  time. 
So  they  developed  a  sense  of  being  together  in  that  remote  body.  The  vision  was  shared 
through  live  digital  video  on  the  Internet,  with  anybody  in  the  world  who  had  access 
to  the  Internet.  We  had  people  coming  online  from  Ireland,  Canada,  several  American 
cities,  Germany,  Finland  and  other  countries. 

Do  you  approach  your  work  on  the  Net  in  a  different  way  than  you  do  in 
other  mediums? 

EK:  No,  I  don't  come  to  telecommunications  and  networking  differently  from  the  other 
work  I  do.  All  my  work,  I  guess,  is  concept  driven,  not  so  much  media  driven,  It's  not 
like  I  have  a  medium  and  see  what  I  can  do  with  it,  but  the  works  follow  a  general 
interest  I  have  in  language  and  how  communication  lies  at  the  core  of  our  very  experi 
ence  of  the  world. 

Can  you  tell  me  about  the  work  you  created  for  the  Olympics? 

EK:  When  you  enter  the  exhibition  and  see  my  work  "Rare  Avis,"  you  walk  into  a 
triangular  room  and  immediately  see  a  cage  in  the  space  and  notice  there  is  something 
not  quite  normal  about  it.  Eventually  you  will  notice  that  there  are  two  things  in  the 
cage:  a  group  of  small  monochromatic  birds,  and  towards  the  back  of  the  cage,  a 
colorful,  tropical,  large  beautiful  telerobotic  macaw. 

What  happens  next? 

EK:  When  you  put  on  the  VR  headset,  you  project  yourself  into  the  body  of  the  telema- 
caw.  Several  things  happen  at  once.  As  you  move  your  head  to  the  left,  headtracking 
moves  the  telerobotic  head  to  the  left.  As  you  move  your  head  to  the  right,  the  telero 
botic  head  is  moved  to  the  right.  The  macaw  is  both  in  color  and  in  stereo.  What  you 
see  with  your  left  eye  is  displayed  on  a  large  monitor  so  that  other  people  in  the  exhibit 
can  see  what's  going  on.  What  you  see  with  your  right  eye  is  being  fed  live,  in  real 
time,  to  the  Internet  and  digitized  and  transmitted  as  digital  video.  In  principle,  anybody, 
anywhere  in  the  world  who  has  Internet  access  can  see  it.  There  are  no  restrictions. 
The  vision  system  is  being  controlled  by  you  in  the  gallery,  so  what  people  on  the  Net 
see  pretty  much  responds  to  your  physical  motion. 

Why  do  you  now  choose  to  create  works  on  the  Net,  involving  the  public, 
rather  than  with  groups  of  networked  artists,  as  you  did  in  your  earlier 
work? 

EK:  When  the  Internet  finally  became  available,  it  became  a  natural  extension  for  me. 
The  Internet  is  not  comparable  to  the  smaller  parallel  artists'  networks  that  I  had  either 
initiated  or  participated  in,  because  it  is  worldwide  and  involves  a  lot  of  other  people 
that  are  not  necessarily  artists.  When  you  can  use  the  Net  you  can  create  pieces  you 
couldn't  create  otherwise  instead  of  porting  works  to  the  Net.  You  can  create  situations 
that  are  truly  democratic. 


Business  Nuts  &  Bolts 


Whether  you  sell  paintings,  illustration  or  design  services  you'll  need  business  savvy 
in  order  to  survive  and  prosper.  This  ehapter  will  give  you  an  overview  of  the  business 
aspects  of  your  career. 

BILLING 

If  you  are  a  designer  or  illustrator,  you  will  be  responsible  for  sending  out  invoices 
for  your  services.  Clients  generally  will  not  issue  checks  without  them.  Most  graphic 
artists  arrange  to  be  paid  in  thirds,  billing  the  first  third  before  starting  the  project,  the 
second  after  the  client  approves  the  initial  roughs,  and  the  third  upon  completion  of 
the  project. 

Standard  invoice  forms  allow  you  to  itemize  your  services,  The  more  you  spell  out 
the  charges,  the  easier  it  will  be  for  your  clients  to  understand  what  they  are  paying 
for.  Most  designers  charge  extra  for  changes  made  after  approval  of  the  initial  layout. 
Keep  a  separate  form  for  change  orders  and  attach  it  to  your  invoice. 

A  NOTI  ABOUT  GALLERIES 

If  you  are  working  with  a  gallery,  you  will  not  need  to  sead  invoices.  The  gallery 
should  sead  you  a  check  each  time  one  of  your  pieces  is  sold  (generally  within  30 
days),  To  ensure  that  you  are  paid  promptly,  call  the  gallery  periodically  to  touch 
base.  Let  the  director  or  business  manager  know  that  you  ar«  keeping  m  eye  on  your 
work. 


If  you  are  an  illustrator,  your  invoice  can  be  much  simpler,  as  you'll  generally  be 
charging  a  flat  fee.  It's  helpful,  in  determining  your  quoted  fee,  to  itemize  charges 
according  to  time,  materials  and  expenses  (the  client  need  not  see  this  itemization— it 
is  for  your  own  purposes). 

Most  businesses  require  your  social  security  number  or  tax  ID  number  before  they 
can  cut  a  check  so  include  this  information  in  your  bill  Be  sure  to  put  a  due  date  on 
each  invoice.  Most  artists  ask  for  payment  within  10-30  days. 

Sample  invoices  are  featured  in  The  Designer*  Commonsense  Business  Book,  by 
Barbara  Ganim  (North  Light  Books)  and  Business  and  Legal  Forms  for  Illustrators 
by  Tad  Crawford  (Allworth  Press). 

RECORD  KEEPING 

The  best  bookkeeping  systems  are  simple  ones.  Visit  an  office  supply  store  and  pick 
out  a  journal,  ledger  or  computer  software  suited  to  your  needs.  If  you  are  an  illustrator 
or  designer,  assign  a  job  number  to  each  assignment.  Record  the  date  of  the  project, 
the  client's  name,  any  expenses  incurred,  sales  tax  and  payments  due. 

A  simple  system  for  fine  artists  consists  of  two  folders— one  for  expenses  and  one 
for  sales.  Every  time  you  purchase  art  supplies,  place  the  receipt  in  your  "expenses" 
folder.  When  you  make  a  sale,  photocopy  the  check  or  place  a  receipt  in  your  "sales" 
folder.  "  * 


Business  Nuts  &  Bolts     25 

You  must  save  all  receipts,  invoices  and  canceled  checks  related  to  your  business  in 
order  to  report  your  income  to  the  IRS.  A  handy  method  is  to  label  your  records  with 
the  same  categories  listed  on  Schedule  C  of  the  1040  tax  form.  This  allows  you  to 
easily  transfer  figures  to  tax  forms.  Make  an  effort  to  keep  your  files  in  chronological 
order. 

As  your  business  grows,  consult  with  or  hire  an  accountant  who  specializes  in  work 
ing  with  creative  people  or  small  business  operators.  Find  someone  who  understands 
your  needs  and  keeps  track  of  legislation  affecting  freelancers. 

TAXES 

You  have  the  right  to  take  advantage  of  deducting  legitimate  business  expenses  from 
your  taxable  income.  Art  supplies,  studio  rent,  advertising  and  printing  costs,  and  other 
business  expenses  are  deductible  against  your  gross  art-related  income.  It  is  imperative 
to  seek  the  help  of  an  accountant  in  preparing  your  return.  In  the  event  your  deductions 
exceed  profits,  the  loss  will  lower  your  taxable  income  from  other  sources. 

To  guard  against  taxpayers  fraudulently  claiming  hobby  expenses  as  business  losses 
in  order  to  offset  other  income,  the  IRS  requires  taxpayers  to  demonstrate  a  "profit 
motive."  As  a  general  rule,  you  must  show  a  profit  three  out  of  five  years  to  retain  a 
business  status.  This  is  a  guideline,  not  a  rule.  The  IRS  looks  at  nine  factors  when 
evaluating  your  status  and  examines  losses  closely.  If  you  are  audited,  the  burden  of 
proof  will  be  on  you  to  demonstrate  your  work  is  a  business  and  not  a  hobby. 

The  nine  criteria  the  IRS  uses  to  distinguish  a  business  from  a  hobby  are:  the  manner 
in  which  you  conduct  your  business,  expertise,  amount  of  time  and  effort  put  into  your 
work,  expectation  of  future  profits,  success  in  similar  ventures,  history  of  profit  and 
losses,  amount  of  occasional  profits,  financial  status,  and  element  of  personal  pleasure 
or  recreation.  If  the  IRS  rules  that  you  paint  for  pure  enjoyment  rather  than  profit,  they 
will  consider  you  a  hobbyist. 

Even  if  you  are  a  "hobbyist,"  you  can  deduct  expenses  such  as  paint,  canvas  and 
supplies  on  a  Schedule  A,  but  you  can  only  take  art-related  deductions  equal  to  art- 
related  income.  That  is,  if  you  sold  two  $500  paintings,  you  can  deduct  expenses  such 
as  art  supplies,  art  books,  magazines  and  seminars  only  up  to  $  1 ,000.  Itemize  deductions 
only  if  your  total  itemized  deductions  exceed  your  standard  deduction.  You  will  not  be 
allowed  to  deduct  a  loss  from  your  other  source  of  income. 

Document  Each  Transaction 

Keep  all  receipts,  canceled  checks,  contracts  and  records  of  sale  in  a  journal  or  diary. 
Record  your  expenses  daily,  showing  what  was  purchased,  from  whom,  for  how  much 
and  the  date.  Log  automobile  expenses  separately  showing  date,  mileage,  gas  purchased 
and  reason  for  trip.  Complete  and  accurate  records  will  demonstrate  to  the  IRS  that 
you  take  your  career  seriously. 

To  deduct  business  expenses,  your  accountant  will  fill  out  a  regular  1040  tax  form 
(not  1040EZ)  and  prepare  a  Schedule  C.  Schedule  C  is  a  separate  form  used  to  calculate 
the  profit  or  loss  from  your  business.  The  income  (or  loss)  from  Schedule  C  is  then 
reported  on  the  1040  form.  In  regard  to  business  expenses,  the  standard  deduction  does 
not  come  into  play  as  it  would  for  a  hobbyist.  The  total  of  your  business  expenses  need 
not  exceed  the  standard  deduction. 

There  is  a  shorter  form  called  Schedule  C-EZ  for  self-employed  people  in  service 
industries.  It  can  be  applicable  to  illustrators  and  designers  who  have  receipts  of  $25,000 


26    Artist's  &  Graphic  Designer's  Market  '97 

HOME  OFFICE  DEDUCTION 

If  you  freelance  fulltime  from  your  home,  and  devote  a  separate  area  to  your  business, 
you  may  qualify  for  a  home  office  deduction.  If  eligible  you  can  deduct  a  percentage 
of  your  rent  and  utilities,  expenses  such  as  office  supplies  and  business-related  tele 
phone  calls,  • 

The  IRS  does  not  allow  deductions  if  the  space  is  used  for  reasons  other  than 
business.  A  studio  or  office  in  your  home  must  meet  three  criteria: 

*  The  space  must  be  used  exclusively  for  your  business. 

*  The  space  must  be  used  regularly  as  a  place  of  business, 

*  The  space  must  be  your  principle  place  of  business, 

The  IRS  might  question  a  home  office  deduction  if  you  are  employed  fulltime 
elsewhere  and  freelance  from  home.  If  you  do  claim  a  home  office,  the  area  must  be 
clearly  divided  from  your  living  area,  A  desk  in  your  bedroom  will  not  qualify,  To 
figure  out  the  percentage  of  your  home  used  for  business,  divide  the  total  square 
footage  of  your  home  by  the  total  square  footage  of  your  office,  (To  determine  square 
footage,  multiply  length  by  width,)  This  will  give  you  a  percentage  to  work  with 
when  figuring  deductions.  If  the  home  office  is  10  percent  of  the  square  footage  of 
your  home,  deduct  10  percent  of  expenses  such  as  rent,  heat  and  air  conditioning, 

The  total  home  office  deduction  cannot  exceed  the  gross  income  you  derive  from 
its  business  use.  You  cannot  take  a  net  business  loss  resulting  from  a  home  office 
deduction.  Your  business  must  be  profitable  three  out  of  five  years,  Otherwise,  you 
will  be  classified  as  a  hobbyist  and  will  not  be  entitled  to  this  deduction. 

Consult  a  tax  advisor  before  attempting  to  take  this  deduction,  since  its  interpreta- 
tion$  frequently  change, 

Refer  to  IRS  Publication  587,  Business  Use  of  Your  Home,  for  additional  informa 
tion  tfpmemde  Money,  by  Barbara  Brabec  (Betterway  Books),  provides  formulas 
fot  determining  deductions  and  provides  checklists  of  direct  and  indirect  expenses, 


or  less  and  deductible  expenses  of  $2,000  or  less.  Check  with  your  accountant  to  see 
if  you  qualify. 

Deductible  expenses  include  advertising  costs,  brochures,  business  cards,  proles- 
sional  group  dues,  subscriptions  to  trade  journals  and  arts  magazines,  legal  and  profes 
sional  services,  leased  office  equipment,  office  supplies,  business  travel  expenses  and 
many  other  expenses.  Your  accountant  can  give  you  a  list  of  all  1 00  percent  and  50 
percent  deductible  expenses  (such  as  entertainment). 

As  a  self-employed  "sole  proprieter"  there  is  no  employer  regularly  taking  tax  out 
of  your  paycheck.  Your  accountant  will  help  you  put  money  away  to  meet  your  tax 
obligations,  and  may  advise  you  to  estimate  your  tax  and  file  quarterly  returns. 

Your  accountant  also  will  be  knowledgeable  about  another  annual  tax  called  the 
Social  Security  Self-Employment  tax.  You  must  pay  this  tax  if  your  net  freelance  in 
come  is  $400  or  more,  even  if  you  have  other  employment. 

The  fees  of  tax  professionals  are  relatively  low,  and  they  are  deductible.  To  find  a 
good  accountant,  ask  colleagues  for  recommendations,  look  for  advertisements  in  trade 
publications  or  ask  your  local  Small  Business  Association.  And  don't  forget  to  deduct 
the  cost  of  this  book. 


Business  Nuts  &  Bolts     27 

Independent  Contractor  or  Employee? 

Some  clients  automatically  classify  freelancers  as  employees  and  require  them  to 
file  Form  W-4.  If  you  are  placed  on  employee  status,  you  may  be  entitled  to  certain 
benefits,  but  a  portion  of  your  earnings  will  be  withheld  by  the  client  until  the  end  of 
the  tax  year  and  you  could  forfeit  certain  deductions.  In  short,  you  may  end  up  taking 
home  less  than  you  would  if  you  were  classified  as  an  independent  contractor. 

The  IRS  uses  a  list  of  20  factors  to  determine  whether  a  person  should  be  classified 
as  an  independent  contractor  or  an  employee.  This  list  can  be  found  in  Publication  937. 
Note,  however,  that  your  client  will  be  the  first  to  decide  whether  or  not  you  will  be 
so  classified. 

The  $600  Question 

If  you  bill  any  client  in  excess  of  $600,  the  IRS  requires  the  client  to  provide  you 
with  a  form  1099  at  the  end  of  the  year.  Your  client  must  send  one  copy  to  the  IRS  and 
a  copy  to  you  to  attach  to  your  income  tax  return.  Likewise,  if  you  pay  a  freelancer 
over  $600,  you  must  issue  a  1099  form.  This  procedure  is  one  way  the  IRS  cuts  down 
on  unreported  income. 

Good  News  About  Sales  Tax 

The  good  news  is,  you  could  be  tax  exempt  when  buying  art  supplies.  The  bad  news 
is  you  have  to  collect  and  report  sales  tax. 

Most  states  require  a  2  to  7  percent  sales  tax  on  artwork  you  sell  directly  from  your 
studio,  or  at  art  fairs,  or  on  work  created  for  a  client,  such  as  art  for  a  logo.  You  must 
register  with  the  state  sales  tax  department,  which  will  issue  you  a  sales  permit,  or  a 
resale  number,  and  send  you  appropriate  forms  and  instructions  for  collecting  the  tax. 
Getting  a  sales  permit  usually  involves  filling  out  a  form  and  paying  a  small  fee.  Report 
ing  sales  tax  is  a  relatively  simple  procedure.  Record  all  sales  taxes  on  invoices  and  in 
your  sales  journal.  Every  three  months  total  the  taxes  collected  and  send  it  to  the  state 
sales  tax  department. 

As  long  as  you  have  the  above  sales  permit  number,  you  can  buy  art  supplies  for 
paintings  and  assignments  without  paying  sales  tax.  You  will  probably  have  to  fill  out 
a  tax-exempt  form  with  your  permit  number  at  the  sales  desk  where  you  buy  materials. 
The  reason  you  do  not  have  to  pay  sales  tax  on  your  art  supplies  is  that  sales  tax  is 
only  charged  on  the  final  product.  However,  you  must  then  add  the  cost  of  materials 
into  the  cost  of  your  finished  painting  or  the  final  artwork  for  your  client.  Keep  all  of 
your  purchase  receipts  for  these  items  in  case  of  a  tax  audit.  If  the  state  discovers  that 
you  have  not  collected  sales  tax,  you  will  be  liable  for  tax  and  penalties. 

If  you  sell  all  your  work  through  galleries  they  will  charge  sales  tax,  but  you  will 
still  need  a  tax  exempt  number  so  you  can  get  a  tax  exemption  on  supplies. 

Some  states  claim  "creativity"  is  a  non-taxable  service,  while  others  view  it  as  a 
product  and  therefore  taxable.  Be  certain  you  understand  the  sales  tax  laws  to  avoid 
being  held  liable  for  uncollected  money  at  tax  time.  Write  to  your  state  auditor  for  sales 
tax  information. 

In  most  states,  if  you  are  selling  to  a  customer  outside  of  your  sales  tax  area,  you 
do  not  have  to  collect  sales  tax.  However,  this  may  not  hold  true  for  your  state.  You 
may  also  need  a  business  license  or  permit.  Call  your  state  tax  office  to  find  out  what 
is  required. 


28    Artist's  &  Graphic  Designer's  Market  '97 

I 

!  STILL  CONFUSED  ABOUT  TAXES? 

1 

Most  IRS  offices  have  walk-in  centers  open  year-round  and  offer  ewer  90  free  IRS 
publications  to  help  taxpayers,  Some  helpful  booklets  available  include  Publication 
334— Tax  Guide  for  Small  Business;  Publication  505— Tax  Withholding  mid  Bsti* 
mated  Tax;  and  Publication  533— Self  Employment  Tax.  Order  by  phone  at  (800)829- 
3676. 

The  booklet  that  comes  with  your  tax  return  forms  contains  addresses  of  regional 
Forms  Distribution  Centers  you  can  write  to  for  further  information.  The  U.S.  Small 
Business  Administration  offers  seminars  on  taxes,  and  arts  organizations  hold  many 
workshops  covering  business  management,  often  including  detailed  tax  information. 
Inquire  at  your  local  arts  council,  aits  organization  or  university  to  see  if  a  workshop 
is  scheduled. 


PACKAGING  AND  SHIPPING  YOUR  WORK 

Send  your  submissions  via  first  class  mail  for  quicker  service  and  better  handling. 
Package  flat  work  between  heavy  cardboard  or  foam  core,  or  roll  it  in  a  cardboard  tube. 
Include  your  business  card  or  a  label  with  your  name  and  address  on  the  outside  of  the 
packaging  material  in  case  the  outer  wrapper  becomes  separated  from  the  inner  packing 
in  transit. 

Protect  larger  works— particularly  those  that  are  matted  or  framed— with  a  strong 
outer  surface,  such  as  laminated  cardboard,  masonite  or  light  plywood,  Wrap  the  work 
in  polyfoam,  heavy  cloth  or  bubble  wrap  and  cushioned  against  the  outer  container 
with  spacers  to  keep  from  moving.  Whenever  possible,  ship  work  before  it  is  glassed, 
If  the  glass  breaks  en  route,  it  may  destroy  your  original  image.  If  you  are  shipping 
large  framed  work,  contact  a  museum  in  your  area  for  more  suggestions  on  packaging, 

The  U.S.  Postal  Service  will  not  automatically  insure  your  work,  but  you  can  pur 
chase  up  to  $600  worth  of  coverage.  Artworks  exceeding  this  value  should  be  sent  by 
registered  mail.  Certified  packages  arc  logged  in  at  each  destination  en  route,  They 
travel  a  little  slower,  but  are  easier  to  track. 

Consider  special  services  offered  by  the  post  office,  such  as  Priority  Mail  Express 
Mail  Next  Day  Service  and  Special  Delivery.  For  overnight  delivery,  check  to  see  which 
air  freight  services  are  available  in  your  area.  Federal  Express  automatically  insures 
packages  for  $  1 00  and  will  ship  art  valued  up  to  $500,  Their  24-hour  computer  tracking 
system  enables  you  to  locate  your  package  at  any  time. 

UPS  automatically  insures  work  for  $100,  but  you  can  purchase  additional  insurance 
for  work  valued  as  high  as  $25,000  for  items  shipped  by  air  (there  is  no  limit  for  items 
sent  on  the  ground).  UPS  cannot  guarantee  arrival  dates  but  will  track  lost  packages. 
It  also  offers  Two-Day  Blue  Label  Air  Service  within  the  US.  and  Next  Day  Service 
in  specific  zip  code  zones. 

Before  sending  any  original  work,  make  sure  you  have  a  copy  (photostat,  photocopy, 
slide  or  transparency)  in  your  files.  Always  make  a  quick  address  check  by  phone 
before  putting  your  package  in  the  mail. 


Taking  Your  Show  on  the  Road 


BY  PATRICK  SESLAR 


Art  festivals  are  one  of  the  most  attractive  and  accessible  marketing  avenues  open  to 
artists.  Where  else  can  you  rent  "gallery"  space  for  a  weekend,  see  thousands  of  eager 
patrons,  get  instant  feedback  from  customers  and  get  your  paycheck  before  you  pack  up 
for  the  night?  Art  festivals  give  you  hands-on  control  of  your  career— you  decide  when 
and  where  to  exhibit,  what  to  paint,  how  to  frame  your  artwork  and  how  to  price  it. 

Even  if  you  aren't  greatly  concerned  about  making  sales,  art  festivals  are  a  great 
way  to  gain  exposure  for  your  work.  Many  gallery  owners,  print  publishers  and  art 
collectors  regularly  visit  top  art  festivals.  In  many  juried  festivals,  guest  judges  such 
as  museum  curators,  gallery  owners  and  other  art  professionals  visit  each  booth  during 
the  show  and  award  cash  prizes  for  the  best  works  in  each  category.  In  better  festivals, 
the  Best  of  Show  award  is  usually  worth  from  $750-1,500 — at  top  shows  such  as  the 
Winter  Park  Sidewalk  Art  Festival  near  Orlando,  Florida,  this  award  can  be  as  much 
as  $10,000. 

Beyond  these  obvious  advantages,  art  festivals  provide  a  great  opportunity  to  net 
work  with  fellow  artists.  Visiting  with  other  artists  fosters  a  sense  of  community  and 
can  provide  inspiration,  as  well  as  a  source  of  experienced  critiques  and  advice  from 
your  peers. 

As  an  artist  who  has  sold  his  work  at  art  shows  in  almost  every  state  from  Florida 
to  California,  I  can  tell  you  shows  are  profitable.  Experienced  artists  estimate  that  they 
earn  $1,500  (before  expenses)  for  a  typical  2-day  festival.  But  sales  will  vary  from 
show  to  show. 

BEGIN  WITH  A  PLAN 

There  is  a  lot  of  planning  and  work  involved.  You'll  need  to  buy  or  build  an  attractive 
portable  booth;  become  an  expert  at  matting  and  framing;  establish  rapport  with  custom 
ers;  learn  how  to  keep  track  of  sales,  money  and  mailing  lists.  And  if  you  want  to 
significantly  increase  your  income,  you'll  have  to  spend  a  lot  of  time  on  the  road.  The 
effort  is  definitely  worth  it  if  you  value  the  personal  freedom  that  comes  with  life  as 
an  artist. 

Don't  just  enter  the  first  show  you  learn  about,  have  a  plan.  Start  an  "art  fair  note 
book"  to  keep  track  of  data  as  you  learn.  Work  out  costs  on  paper  to  find  out  just  how 
much  you'll  need  to  invest  in  your  display  and  travel  expenses  before  you  take  on  the 
circuit.  In  the  majority  of  festivals,  once  you've  been  accepted  and  have  paid  your 
booth  fee,  there  are  no  commissions  or  additional  charges. 

This  article  offers  many  tips  on  how  to  break  into  this  profitable  market,  what  you 
might  expect  to  earn  and,  once  in,  how  to  maximize  your  sales  and  minimize  your 
costs.  But  it  is  a  good  idea  to  pick  up  additional  information  by  visiting  shows  and 
talking  to  fellow  artists  before  you  make  a  commitment  to  enter  your  first  show. 


PATRICK  SESLAR  is  a  fine  artist  who  has  sold  his  work  in  hundreds  of  art  shows.  He  is  also 
a  contributing  editor  0/The  Artist's  Magazine. 


30    Artist's  &  Graphic  Designer's  Harket  '97 

LOCATE  THE 

Not  ail  art  festivals  are  equal.  Research  to  find  out  what  shows  are  available  nationally 
and  locally.  Do  a  little  reading  on  the  subject  in  your  public  library,  Sunshine  Artist 
Magazine  (2600  Temple  Dr.,  Winter  Park  FL  32789.  (800)597^2573)  publishes  a  compre 
hensive  listing  of  upcoming  festivals  and  offers  a  helpful  rating  system  so  you  can  c\  ahiate 
opportunities.  More  than  10,000  shows  a  year  are  announced  through  this  periodical 
Shows  are  also  announced  under  "Showplace"  in  the  classified  section  of  The  Artists 
Magazine  (see  Publications  of  Interest,  page  681 ),  your  local  newspapers  and  local  arts 
publications.  Most  opportunities  fall  into  one  of  the  following  categories: 

Art  Association  Exhibits 

Some  art  clubs  sponsor  exhibitions  for  their  members  at  local  malls  or  in  the  lobbies 
of  businesses.  Most  shows  are  small,  informal,  easy  to  get  into  and  have  limited  sales 
potential.  However,  there  are  some,  such  as  the  Summer  Arts  Festival  in  Ann  Arbor, 
Michigan,  sponsored  by  the  Michigan  Guild  of  Artists  and  Artisans,  that  are  large* 
well-attended  and  profitable. 

Privately  Organized,  For-profit  Festivals 

"Promoter  shows"  are  organized  by  professional  promoters.  They  vary  widely  an 
to  overall  quality  and  sales  potentials.  Entrance  requirements  are  less  strict  than  for 
other  shows  and  booth  fees  range  from  about  $75-400,  averaging  about  $175,  He  sure 
to  look  up  the  rating  of  a  show  in  Sunshine  Artist  Magazine  and  talk  to  fellow  artists 
for  recommendations  before  you  sign  on.  Find  out  how  long  the  show  has  been  in 
existence.  As  a  general  rule,  the  longer  the  show  has  been  offered  the  better  the  chance 
that  sales  are  good  and  exhibitors  are  happy. 

Civic-sponsored  Festivals 

A  third  category  of  festival  is  typically  sponsored  by  local  chambers  of  commerce, 
or  by  civic  groups.  These  art  festivals  vary  widely  in  quality  and  entrance  requirements. 
The  best  and  most  profitable  ones  are  carefully  juried  by  slides  and  competition  can 
be  stiff.  In  a  juried  show,  a  screening  of  all  artists  takes  place.  Even  though  you  might 
pay  an  entry  fee,  there  is  no  guarantee  you  will  be  selected.  It's  not  uncommon  for  top 
juried  art  festivals,  such  as  the  Winter  Park  Sidewalk  Art  Festival  to  receive  1 JCM)  or 
more  applications  for  250  booth  spaces.  By  contrast  some  smaller  art  festivals  scarcely 
get  enough  applications  to  fill  the  available  spaces. 

Since  many  shows  are  annual  events,  it  is  possible  to  attend  shows  the  year  before 
you  enter  to  make  sure  the  quality  of  the  work  displayed  equals  yours.  You  can  also 
observe  how  art  is  selling.  See  if  there  is  enough  space  between  booths  for  shoppers 
to  browse  and  see  the  artwork.  How  is  the  layout?  Do  some  booths  seem  to  be  in  low 
traffic  areas,  while  others  seem  to  be  in  prime  areas  for  sales?  Talk  with  artists  to  see 
if  they  have  entered  the  show  year  after  year  (a  good  sign).  If  you  talk  to  several  artists 
who  are  disappointed  with  the  way  the  show  is  run,  you  could  save  yourself  from 
entering  the  show  and  having  a  bad  experience. 

TEN  TIPS  FOR  SUCCESS  ON  THE  ART  FESTIVAL  CIRCUIT 

1.  Send  for  an  application/prospectus  before  entering  a  show.  A  prospectus  lists 

rales  the  exhibitors  must  abide  by.  It  should  contain  deadlines,  jury/processing  fees, 
restrictions,  booth  fees,  judges  name(s)  (if  it  is  a  juried  show),  prizes  awarded,  whether 
a  commission  is  taken  by  the  organizers  and  other  pertinent  information. 

Jury/processing  fees  range  from  $10-25  and  are  nonrefundable.  Booth  fees  for  juried 


Taking  Yoyr  Show  on  the  Road     3 1 

shows  range  from  $75-400  and  usually  must  be  submitted  with  your  application.  If 
accepted  into  a  festival,  your  booth  fee  check  will  be  cashed  and  is  nonrefundable  even 
if  you  do  not  ultimately  exhibit  in  the  festival  for  some  unexpected  reason  such  as  car 
trouble  or  a  sell-out  at  a  previous  festival. 

For  most  applications,  you'll  also  need  at  least  three  35mm  slides  of  your  work  and 
one  of  your  display.  Have  a  professional  take  the  slides  of  your  work  if  possible  since 
jurors  will  have  about  15  seconds  to  decide  whether  or  not  you'll  be  among  those 
invited  to  exhibit  at  the  festival.  If  you  don't  have  the  exact  display  you'll  be  using, 
take  a  tip  from  Hollywood — set  up  a  mock  set  of  inexpensive  painted  plywood  panels 
and  hang  your  work  long  enough  to  get  the  necessary  display  slide. 

2.  Build  up  an  inventory  of  work  in  popular  sizes  and  prices.  Works  priced  at 
$100  and  less  sell  best.  The  next  price  bracket,  $200-1,000  is  more  difficult  to  sell.  Oddly 
enough,  works  priced  over  $1,000  seem  to  sell  better  than  those  in  the  $200-1,000  range. 
So  offer  one  or  two  works  in  the  over  $1,000  category.  Even  if  you  don't  sell  them,  they'll 
make  your  smaller  works  look  like  great  values.  You'll  need  enough  work  to  create  an 
attractive  display  of  framed  work  and  perhaps  fill  a  bin  of  unframed,  shrink-wrapped 
works.  Have  plenty  of  work  available  at  the  most  saleable  prices.  This  doesn't  mean  you 
should  spend  a  lot  of  time  painting  large  works  and  selling  them  for  $39.  Savvy  artists 
mat  smaller  works,  such  as  sketches  and  color  studies,  that  they  might  normally  file  or 
throw  away.  Sketches  and  studies  have  a  wonderful  spontaneity  customers  love.  Multiple 
originals  (etchings,  monotypes,  etc.)  or  offset  reproductions  also  are  attractive  alternatives 
that  can  usually  be  offered  in  this  same  popular  price  range. 

3.  Consider  your  first  show  a  learning  experience.  Don't  expect  to  make  a  profit. 
Use  the  experience  to  learn  the  ropes,  try  out  your  display  and  get  customer  feedback 
on  your  work. 

4.  Budget  for  booth  fees,  meals  and  travel  expenses.  Pack  a  lunch.  Art  festival 
food  is  notoriously  bad  as  well  as  overpriced.  Take  a  small  cooler  and  thermos  and 
you'll  save  $15-20  per  day.  Pick  shows  within  reasonable  driving  distance.  Motel  costs 
can  add  $40-100  per  day  to  your  overhead.  Some  artists  drive  as  much  as  three  hours 
to  and  from  a  show  each  day  to  save  on  motels;  but  generally  it's  neither  cost-  nor 
time-effective  to  drive  more  than  an  hour  and  a  half  to  and  from  a  festival.  When  you 
must  stay  in  motels,  ask  about  commercial  rates,  bargain  plans  or  automobile  club 
discounts. 

5.  Build  your  own  booth.  You  might  be  surprised  to  discover  that  you  can't  just 
show  up  at  an  outdoor  festival  with  work;  you  must  furnish  a  display.  Most  festivals 
provide  space  for  a  10'  X  10'  booth.  The  cost  of  ready-made  display  components  such 
as  canopies  and  display  panels  can  easily  run  $1,200-1,500.  Once  you  start  selling  your 
work,  that  investment  can  easily  be  absorbed  over  a  number  of  festivals.  However, 
when  you  first  start  out,  the  cost  of  a  suitable  display  can  become  a  major  obstacle  to 
what  otherwise  is  one  of  the  most  accessible  markets  for  your  work. 

One  solution  is  to  build  your  own  display.  For  as  little  as  $200-400  you  can  build  a 
display  from  lightweight  screen  door-like  panels  constructed  of  chicken  wire  stretched 
over  a  frame  of  4"  hardwood.  Hinge  the  panels  together  and  cover  the  chicken  wire  with 
attractive  fabric  to  create  a  gallery-like  backdrop  for  your  work.  Another  simple  design 
can  be  assembled  from  nine  36"  wide  "hollow-core"  interior  doors  joined  with  butt 
hinges.  Use  three  doors  for  each  side  and  three  for  the  back.  Add  a  coat  of  waterseal  to 
the  outside  and  wall  paint  on  the  inside,  Voila!  An  instant  outdoor  art  gallery.  To  protect 
yourself  and  your  artwork  from  sun  and  rain,  try  stretching  a  white  tarp  over  the  top  of 
your  display.  Keep  in  mind  that  appearance  is  important — show  sponsors  don't  want 
tacky  displays  and  potential  collectors  will  get  their  first  impressions  of  you  and  your 
work  from  your  display  long  before  they  get  close  enough  to  appreciate  your  technique. 


32    Artist's  &  Graphic  Designer's  Market  '97 

For  more  specifics,  visit  art  fairs  to  see  how  other  artists  build  their  booths  and 
displays.  If  you  see  one  you  like,  ask  the  artist  for  more  details.  When  planning  your 
display,  consider  whether  you'll  carry  the  panels  inside  a  vehicle  or  on  fop  of  it,  and 
make  sure  the  display  is  manageable  enough  to  assemble  yourself.  Bring  wooden  blocks 
to  level  your  display  when  you  have  to  set  up  on  uneven  terrain.  You'll  also  want  ropes 
and  weights  for  setting  up  on  concrete  or  asphalt  or  dog  stakes  for  grass  to  keep  your 
display  from  becoming  a  kite  in  gusty  winds, 

6.  Do  your  own  framing  and  matting.  Buying  ready-made  frames  or  having  a 
framer  cut  mats  for  you  quickly  eats  into  your  profits.  By  purchasing  prefinished  mold 
ing  in  10-foot  lengths,  you  may  be  able  to  cut  your  framing  costs  by  half  or  more. 
Glass  and  molding  are  the  most  expensive  components  of  framed  artworks,  To  minimize 
your  costs,  consider  framing  only  a  few  of  your  best  pieces.  Mat  the  rest  and  protect 
them  with  clear,  heat-shrink  plastic  film. 

7.  Offer  special  services.  Of  course  you  should  be  aware  of  the  basics,  like  bringing 
enough  cash  to  make  change  for  customers,  but  consider  offering  extra  services,  For 
example,  let  customers  know  through  signs  or  conversation,  that  you  accept  commis 
sions,  that  you  will  crate  and  ship  their  purchases  for  an  additional  fee,  or  that  you'll 
change  a  mat  or  frame  for  them.  You  can  offer  MasterCard  and  VISA  if  you  first  contact 
your  local  banker  to  make  the  necessary  arrangements.  The  transaction  fees  are  nominal; 
you  will  make  sales  you  might  otherwise  miss.  Consider  offering  a  "layaway"  plan 
for  purchases — get  a  25%  down  payment  and  allow  the  customer  to  make  the  balance 
payable  in  installments  over  a  90-day  period.  In  nearly  20  years  of  selling  artwork,  I've 
only  received  two  bad  checks  and  never  had  a  default  on  an  installment  sale. 

8.  Keep  accurate  financial  records,  Keep  records  of  every  sale  you  make  for  tax 
puiposes.  (See  federal  and  sales  tax  information  in  the  Business  Nuts  &  Bolts  article 
on  pages  24-28.) 

9.  Keep  a  guest  book  at  your  display.  Invite  customers  to  sign  your  guest  book 
and  provide  addresses  so  you  can  add  them  to  your  mailing  list.  If  you  have  a  computer 
and  printer,  consider  sending  an  annual  or  more  frequent  newsletter  with  dates  and 
locations  of  your  festivals  along  with  news  of  any  awards  or  other  accomplishments  in 
your  life.  Collectors  buy  the  artist  as  well  as  the  art,  so  keep  them  posted  and  keep 
them  enthused.  Many  artists  credit  mailing  lists  with  turning  mediocre  festivals  into 
consistent  producers. 

10.  After  you  gain  experience,  plan  a  season  of  shows.  Try  a  few  different  types 
of  shows  first  to  see  which  you  like  best.  Then  get  out  your  calendar  and  set  some 
goals  for  shows  you'd  like  to  enter,  perhaps  tying  some  in  with  your  vacation  plans. 
Keep  in  mind  that  application  deadlines  are  often  2-4  months  prior  to  show  date,  Try 
to  get  into  the  quality  art  festivals  with  the  best  reputations,  that  have  high  attendance. 
For  example,  the  annual  Pacific  Northwest  Arts  &  Crafts  Fair,  held  since  1947  in 
Bellevue,  Washington,  featuring  over  300  artist  booths,  draws  300,000  people  and  gen 
erates  over  $1.3  million  in  art  sales  and  was  ranked  number  seven  in  the  nation's  top 
fine  art  festivals  by  Sunshine  Artist  Magazine.  The  more  people  that  see  your  work, 
the  more  work  you  will  sell.  Make  sure  your  work  fits  the  festival  For  example,  some 
shows  are  geared  more  toward  crafts,  some  are  slanted  toward  fine  art. 

Establish  a  sales  goal.  When  figuring  out  your  budget,  allow  enough  money  to  stay 
in  a  hotel  if  necessary,  and  to  pay  for  your  meals,  gas  and  materials.  Deduct  these 
expenses  from  the  amount  you  expect  to  sell.  That  will  give  you  the  gross  profit  you 
are  likely  to  make  for  the  show.  Next,  figure  out  how  many  shows  you  must  participate 
in  to  make  your  sales  goal.  Most  fulltime  festival  artists  exhibit  in  25  or  more  art 
festivals  each  year. 


Super  Sales  Strategies  for 
Illustrators  and  Designers 


BY  MARIA  PISCOPO 


Today's  competitive  marketplace  requires  a  more  creative  approach  to  finding  and 
keeping  clients.  Whether  you  are  just  getting  started,  or  have  been  in  business  for  a  while 
and  hope  to  make  the  transition  to  additional  markets,  the  following  tips,  techniques  and 
steps  will  help  you  secure  the  best  assignments. 

Our  objective  with  this  feature  is  to  increase  your  success  and  decrease  the  rejection 
you  will  experience  out  there  in  the  real  world.  First,  we  will  talk  about  finding  direc 
tion.  Once  you  have  direction,  you  can  identify  potential  clients.  We'll  list  the  directories 
and  other  sources  you'll  need  to  find  them,  and  offer  pricing  techniques  to  make  it 
easier  for  you  to  help  your  clients  hire  you. 

OPEN  DOORS  WITH  A  SPECIALTY 

The  question  "Are  you  a  specialist  or  a  generalist?"  is  best  answered  by  stating 
"Both."  It  is  normal  and  smart  to  want  to  work  in  more  than  one  style  with  more  than 
one  kind  of  client.  Diversification  leads  to  more  assignments  and  more  money.  How 
ever,  initially,  it  is  very  important  when  approaching  markets  to  position  yourself  as 
someone  with  a  specialty. 

Clients  will  always  hire  the  specialist  in  order  to  get  exactly  what  they  need.  Once 
clients  who  hire  you  for  one  particular  style  or  subject  become  comfortable  and  happy 
with  you,  they  will  ask  you  back.  After  you  have  established  a  working  relationship 
with  them,  then  you  can  let  them  know  you  are  available  for  a  greater  variety  of  projects. 
Not  before.  If  you  want  your  initial  contact  with  them  to  make  the  strongest  impact, 
start  out  with  a  single  marketing  message. 

CHOOSE  YOUR  MARKETING  MESSAGE 

The  following  targeting  techniques  will  help  you  position  yourself,  narrow  potential 
markets,  and  decide  on  your  single  marketing  message. You  have  four  choices.  You  can 
market  yourself  by  style,  industry,  usage  or  subject.  Read  each  description  and  con 
sider  how  each  category  applies  to  the  work  you  do.  There  is  no  need  to  use  just  one 
category  all  the  time.  At  different  times  in  your  career  you  may  develop  marketing 
strategies  in  all  four  categories. 

Style 

If  your  style  is  one  of  your  biggest  sales  assets  consider  this  approach.  High-end 
clients  in  cutting  edge  industries  such  as  editorial  or  entertainment  often  go  after  illustra- 

MARIA  PISCOPO  has  been  an  art/photo  rep  since  1978  and  added  consulting  to  her  services 
in  1985.  Her  articles  advising  artists  and  designers  on  marketing  and  management  issues  have 
appeared  in  HOW,  Computer  Artist,  Step-By-Step  Graphics  and  Communication  Arts  magazines. 
Maria  gives  seminars  for  Dynamic  Graphics  Educational  Foundation  and  her  third  book,  Market 
ing  &  Promoting  Your  Work,  was  published  in  1995  by  North  Light  Books.  Maria  can  be  reached 
at  MPiscopo@aol.com  for  more  information  and  questions. 


34    Artist's  &  Graphic  Designer's  Market  '97 

tors  and  designers  on  the  basis  of  style.  If  you  decide  to  make  style  your  marketing 
message,  create  introductory  samples  showing  one  very  unique  style  only.  It  doesn't 
matter  what  subjects  you  choose,  portray  them  in  your  signature  style. 

Industry 

This  is  probably  the  most  common  type  of  target  marketing  because  it  is  so  easy  to 
identify  clients.  Almost  all  resource  books  are  organized  by  industry  or  standard  indus 
trial  classification  codes.  Industrial  clients  need  design  and  illustration  for  brochures, 
newsletters,  mailers,  ads  and  booth  graphics.  For  example,  you  might  target  the  financial 
industry  because  you  enjoy  creating  graphs.  Once  you  have  done  some  work  for  a 
financial  firm,  you  can  sell  your  experience  and  expertise  in  the  industry  to  other  finan 
cial  companies.  There  are  many  industries  you  can  target,  such  as  the  health  care  indus 
try,  the  real  estate  industry  or  the  travel/tourism  industry. 

Usage 

First,  ask  yourself  which  type  of  assignments  you  prefer  working  on.  Do  you  like 
to  design  labels  for  packaging?  Perhaps  you  prefer  editorial  design  or  illustration.  De 
ciding  how  you  want  your  work  to  be  used  will  help  you  identify  how  you  want  to 
position  your  talents.  For  example,  industries  that  use  packaging  design  include  food, 
pharmaceutical  and  beauty  products.  (Visit  your  favorite  grocery  store  to  see  how  large 
a  specific  usage  category— like  packaging— can  be.)  If  you  want  your  illustration  to 
be  used  as  editorial  illustration,  target  magazines  and  newspapers.  If  you  want  to  illus 
trate  book  covers,  target  book  publishers. 

Subject 

Many  artists  starting  out  like  to  focus  on  a  particular  subject,  such  as  food  illustration 
or  portraits.  This  specialty  works  very  well  when  you  are  selling  your  work  to  ad 
agencies  and  design  firms.  Once  they  see  your  work,  it  is  much  easier  for  them  to 
remember  to  hire  you  than  if  you  show  a  very  general  portfolio  of  all  different  subjects. 

FIND  CLIENTS  WHO  NEED  YOUR  MESSAGE 

Once  you  decide  on  a  specific  marketing  message  your  next  step  is  locating  potential 
clients  who  will  welcome  what  you  have  to  offer.  It  won't  be  as  difficult  as  you  might 
think.  There  are  a  number  of  resources  that  can  help  you  build  a  database  of  potential 
clients.  Your  most  important  resource  will  be  directories  that  contain  listings  of  names 
and  addresvses  of  various  businesses.  The  directory  you  hold  in  your  hands,  Artist's  & 
Graphic  Designer's  Market,  is  a  great  beginning.  Narrow  the  markets  in  this  book  to  fit 
your  marketing  message  and  you're  bound  to  find  several  hundred  for  your  mailing  list. 
But  don't  stop  here!  There  are  plenty  of  other  sources  out  there  to  help  you  in  your  search. 

One  of  the  best  things  you  can  do  for  your  career  is  to  spend  several  hours  in  the 
business  reference  section  of  your  public  library.  Librarians  will  steer  you  toward  help 
ful  business  directories  for  your  target  markets,  If  you  have  decided  to  specialize  in 
portraying  food  products,  ask  a  librarian  "Where  can  I  find  a  list  of  companies  specializ 
ing  in  food  products?"  She  will  point  you  toward  a  thick  book  full  of  new  leads  for 
your  mailing  list. 

Before  you  spend  hours  at  a  copier  with  a  pocketful  of  change,  however,  ask  the 
librarian  if  the  library  carries  the  directory  on  disk  or  CD-ROM.  If  you  bring  in  a  disk 
some  libraries  will  allow  you  to  download  the  information. 

Below  is  a  list  of  directories  and  types  of  directories  that  will  help  you  locate  your 
client  base.  Consider  your  focus  when  choosing  which  to  consult; 
*    Ad  agency  directories.  The  Standard  Directory  of  Advertising  Agencies  and  the 


Super  Sales  Strategies    35 

Adweek  Agency  Directory  list  names  and  addresses  of  advertising  agencies.  Each  listing 
also  reveals  the  type  of  clients  the  ad  agency  specializes  in.  Choose  agencies  that  work 
within  your  area  of  specialization. 

•  Corporate  directories.  Called  "client  direct"  directories,  these  directories  help 
identify  corporate  clients  and  are  also  available  in  the  public  library.  Some  of  the  most 
popular  are  Standard  Directory  of  Advertisers,  Chamber  of  Commerce  Directory,  Ad- 
week  Client  (Brand)  Directory,  Services  Directory/Manufacturers  Register,  Business 
Journal  Book  of  Lists  (available  on  disk),  and  Encyclopedia  of  Associations  (by  indus 
try). 

•  Pre-qualified  directories.  Particularly  helpful  are  directories  that  contain  pre-quali- 
fied  information,  such  as  industry  association  directories.  To  be  listed  in  them,  compa 
nies  must  be  members  of  one  of  their  industry's  trade  organizations.  So,  if  you  have 
chosen  to  target  a  certain  industry,  ask  your  librarian  to  direct  you  to  a  good  pre- 
qualified  directory  for  your  chosen  industry.  You'll  find  excellent  leads  in  pre-qualified 
directories  because  you'll  automatically  weed  out  the  less  aggressive  companies.  You'll 
find  names  of  firms  that  are  actively  promoting  their  products  and  services.  What  can 
you  guess  from  this  pre-qualifier?  They  are  probably  doing  more  promotion  and  need 
more  design  or  illustration! 

•  Direct  marketing  directories.  Look  in  the  Directory  of  Major  Mailers  and  the 
Directory  of  Marketing  Marketplace.  Direct  marketing  agencies  are  firms  that  are  re 
sponsible  for  the  design  and  production  of  promotions — primarily  direct  mail.  Since 
so  many  companies  have  found  direct  mail  more  cost  effective  than  some  forms  of  print 
or  electronic  advertising,  millions  of  dollars  in  marketing  budgets  have  been  shifted  to 
direct  marketing  agencies.  This  market  is  particularly  good  for  catalog  design  or  illustra 
tion  projects. 

•  Editoriai/magazines/publications  directories.  Look  for  the  Standard  Rate  &  Data 
Service,  the  Gebbi  Press  All-in- One  Directory,  Gale's  Directory  of  Publications  and 
Editor  &  Publisher  (newspaper  directory).  Though  the  rates  for  editorial  assignments 
are  usually  less  than  those  paid  for  advertising  or  corporate  jobs,  many  artists  pursue 
editorial  work  because  it  provides  creative  freedom  and  visibility.  Before  you  submit 
samples  to  editorial  clients  you  should  thoroughly  read  and  review  copies  of  their 
publications  so  you  are  familiar  with  the  direction  of  their  design.  Some  are  cutting 
edge,  some  are  conservative — know  who  you  are  selling  to! 

•  Graphic  design  directories.  The  Design  Directory  and  The  Workbook  and  other 
sources  list  hundreds  of  design  firms  interested  in  your  creative  services.  Design  firms 
are  wonderful  clients  for  illustrators  and  designers  just  starting  out.  Like  ad  agencies, 
they  work  with  the  "better"  projects  a  company  feels  can't  always  be  done  internally. 
Like  editorial  clients,  they  work  very  collaboratively  with  their  freelancers  and  often 
choose  artists  on  the  basis  of  style.  The  projects  are  often  extensive,  such  as  annual 
reports  and  corporate  capabilities  brochures.  Sometimes  their  needs  are  regular  and 
seasonal,  such  as  catalogs. 

•  Paper  products/book  publishers/music  industry  directories.  These  directories 
contain  names  and  addresses  of  potential  clients.  Paper  products  is  a  very  subject- 
specific  market  and  great  for  design  or  illustration.  It  includes  publishers  of  calendars, 
greeting  cards,  posters  and  other  novelty  products.  In  this  market  category,  assignments 
are  often  done  on  a  small  advance  plus  royalty  payment.  Be  sure  to  have  your  personal 
attorney  or  a  reliable  artists'  representative  look  over  any  contract  before  you  agree  to 
the  use  of  your  work.  Don't  overlook  book  publishers  and  the  music  industry  in  your 
search. 


36    Artist's  &  Graphic  Designer's  Market  '97 

THREE  WAYS  TO  GET  MORE  REFERRAL  WORK 

1,  Join  your  professional  peer  association.  It  is  essential  you  don't  try  to  go  If 
alone.  No  one  can  better  support  you,  and  send  more  referrals  than  your  professional 
peers. 

2,  Always  ask  where  a  job  lead  came  from.  Many  times  you* II  get  a  call  and  not 
know  who  referred  the  job  to  you.  Find  out! 

3,  Always  say  "thanks"  to  the  person  who  gave  you  a  referral  Whether  you  get 
the  job  or  not,  do  it,  When  rewarded  for  sending  you  a  potential  client,  people  wilt 
do  it  again. 


TAP  TRADE  SOURCES  FOR  INSIDE  INFORMATION 

Next  to  directories,  publications  such  as  newspapers  and  magazines  can  provide 
inside  information  to  give  you  an  edge  on  your  competition.  Once  you  start  reading 
the  Promotions  and  Transfer  items  in  the  business  section  of  your  newspaper  and  trade 
publications  with  an  eye  toward  finding  new  clients,  you'll  see  potential  markets  daily. 
The  following  are  a  few  resources  to  push  you  in  the  right  direction! 

•  Daily  newspapers.  Every  day  the  business  section  of  your  daily  newspaper  pub 
lishes  news  released  by  companies  that  include  new  products,  expanded  services  and 
changes  in  personnel.  Often  changes  in  art  directors  or  announcements  of  product 
launches  are  great  indicators  of  when  the  time  is  right  to  approach  a  certain  company 
with  your  design  or  illustration  services.  Look  for  items  related  to  companies  you'd 
like  to  freelance  for.  For  example,  if  an  item  tells  of  the  recent  promotion  of  Lisa  Brown 
to  art  director  of  an  ad  agency  or  company  you're  interested  in,  here's  a  chance  to  write 
a  short  note  congratulating  her  on  her  promotion.  Be  sure  to  include  your  samples! 

•  Trade  magazines.  Ask  the  librarian  in  the  periodicals  section  of  your  library  for 
trade  magazines  of  your  target  industries.  These  publications  publish  news  items  spe 
cific  to  the  area  of  design  or  illustration  you're  interested  in.  (Some  industries  with  trade 
publications  include  the  gift  industry,  the  magazine  and  book  publishing  industries, 
collectibles,  health  care,  advertising  and  design.  See  Publications  of  Interest  on  page 
681.)  You  may  even  want  to  subscribe  to  a  trade  magazine  to  be  among  the  first  to 
know  when  art  directors  change  jobs,  a  new  ad  campaign  is  announced,  or  a  new 
product  line  is  about  to  be  launched.  Learn  to  read  between  the  lines,  Say  you  read  in 
Adweek  that  a  small  advertising  agency  has  just  been  awarded  an  account  with  a  large 
hospital.  That's  a  valuable  clue  that  the  agency  is  going  to  need  freelance  help  very 
soon.  Why?  It  stands  to  reason  that  this  small  agency  will  be  feeling  growing  pains. 
Their  small  staff  will  be  stretched  thin  with  a  larger  workload,  yet  the  owner  may  not 
be  ready  to  take  on  a  larger  staff.  Send  a  short  note  congratulating  the  owner  on  landing 
the  account  and  tell  her  you  can  help.  Say  something  like  "If  you  are  looking  for  an 
illustrator  who  always  makes  deadline,  please  give  me  a  call"  Enclose  your  best  sam 
ples.  Similarly,  if  you  are  a  greeting  card  illustrator  and  you  read  in  Greetings  that  a 
certain  card  company's  profits  have  gone  up  and  they  plan  to  expand  their  line  of 
everyday  cards,  send  some  samples — -and  make  it  snappy— before  your  competition 
beats  you  to  the  punch! 

•  Trade  show  exhibitors'  guides.  Every  industry  has  some  kind  of  annual  trade  show. 
The  value  of  names  found  in  such  a  guide  is  that  the  names  are  "pre-qualified"  for 
buying  design  or  illustration.  It's  a  good  guess  they  need  more  design  or  illustration 
for  booths,  brochures  and  displays  than  their  competitors  who  don't  exhibit, 

•  Editorial  calendars.  When  researching  any  kind  of  publication  for  design  or  illustra- 


Super  Sales  Strategies    37 

tion  services,  the  editorial  calendar  gives  you  the  issue-by-issue  themes  for  the  year. 
Then,  when  you  approach  the  publication,  you  will  be  able  to  reference  your  work  to 
a  specific  need  they  will  have  for  design  or  illustration  in  an  upcoming  issue.  You  can 
get  the  editorial  calendar  by  calling  the  advertising  sales  department  and  asking  for  a 
media  kit  or  by  talking  to  the  editorial  department  secretary. 

«  Awards  annuals.  Finally,  when  you  have  a  very  strong  visual  style,  look  in  these 
directories  to  find  clients  who  win  creative  awards  in  their  industry.  If  a  client  used  a 
strong  design  or  illustration  style  once,  they  are  more  likely  to  do  it  again.  Find  out  the 
type  of  clients  who  wins  awards  by  reviewing  advertising  and  design  industry  award 
directories  and  annual  award  issues  of  design  publications  such  as  HOW,  Communica 
tion  Art,  Studio  Magazine  or  Applied  Arts  (Canada). 

SEND  TO  A  PERSON,  NOT  A  JOB  TITLE 

Unfortunately,  most  directories  (unlike  this  one),  do  not  list  the  contact  person  to 
whom  you  should  send  samples.  Your  mailing  will  lose  its  impact  if  you  address  it  to 
"Art  Director."  People  buy  design  and  illustration,  not  companies  or  job  titles!  So  do 
a  little  investigative  research  to  find  your  contact  person. 

You  will  need  to  call  companies  to  find  out  the  best  name  to  send  your  mailing  to. 
What  you  are  trying  to  get  is  the  name  of  the  true  client,  the  person  in  charge  of  buying 
design  or  illustration.  Often  the  switchboard  operator  can  give  you  the  name.  When 
you  call,  be  sure  to  specify  the  area  of  design  or  illustration  work  you  are  looking  for. 
There  might  be  several  art  directors  or  art  buyers  at  any  given  ad  agency  or  company, 
so  keep  asking  questions  until  you  are  sure  who's  who. 

Since  getting  a  name  is  research  and  not  selling,  it  is  very  easy  to  do.  Write  your 
own  role-playing  scripts  before  you  pick  up  the  phone  to  get  the  most  information  with 
the  least  amount  of  effort.  It  is  very  important  to  prepare  ahead  for  even  the  simplest 
verbal  interaction. 

Your  approach  phone  call  script  could  go  something  like  this:  "Hello,  my  name 

is and  I'm  updating  my  files.  Who  is  in  charge  of  hiring  freelance  illustrators? 

(or  designers)  "  or  "Hello,  my  name  is and  I  need  information  on  your  company. 

Who  is  responsible  for  hiring  design  (or  illustration)  services?"  Add  the  contact  per 
son's  name  and  company  to  your  mailing  list  database  and  your  promotional  mailing 
will  have  the  greatest  chance  of  reaching  the  right  target.  Information  is  power! 

HELP  THE  CLIENT  HIRE  YOU 

The  best  step  to  getting  hired  is  to  quote  a  price  both  you  and  the  client  can  live 
with — and  profit  by!  This  process  begins  when  a  prospective  client  asks  the  big  ques 
tion,  "What  do  you  charge?"  There  are  two  typical  situations  when  clients  will  ask  for 
your  design  or  illustration  costs.  To  answer  this  ask  yourself  "What  does  it  cost  to  do 
my  job?";  "How  many  hours  will  the  assignment  take?";  "How  much  are  my  talents 
worth?"  and  "What  cost  is  the  market  willing  to  pay?"  In  this  case  you  receive  from 
the  client  a  complete  job  description  and  it  is  fairly  simple  to  give  them  a  cost. 

It  gets  a  little  more  complicated  when  the  client  doesn't  have  a  job  for  you  at  the 
moment,  but  would  like  to  know  what  it  would  cost  to  work  with  you  when  they  have 
one.  In  today's  new  economy  of  buying  design  and  illustration,  this  is  a  more  frequently- 
asked  question.  It  is  also  very  difficult  to  answer.  How  do  you  quote  a  job  when  you  don't 
know  what  they  need?  Here's  a  clue  to  understand  pricing  from  your  client's  position.  All 
the  client  is  really  asking  for  is  some  way  to  measure  you  against  other  artists.  Your  best 
bet  is  to  be  prepared  in  advance  with  some  simple  measuring  devices  to  give  out  when 
the  client  wants  a  price,  but  doesn't  have  a  job  at  hand.  Try  a  price  range.  Ask  them  to 
describe  a  typical  job,  pricing  something  they  like  out  of  your  portfolio. 


38    Artist's  &  Graphic  Designer's  Market  '97 

SIX  QUESTIONS  TO  ASK  BEFORE  A  JO1 

When  the  client  has  a  specific  job  request,  it  is  very  important  to  get  a  complete 
description  of  what  is  needed  before  you  present  your  cost  proposal  Ask  your  personal 
version  of  these  six  questions: 

1.  What  do  they  specifically  need?  Describe  the  number  of  eomps,  variations,  any 
background  information  as  well  as  the  number  of  meetings  or  consultations  the 
client  will  need. 

2.  When  do  they  need  It  delivered?  Don't  forget  to  include  any  possible  rush 
charges  for  a  faster  than  normal  delivery. 

3.  Who  will  see  it  and  what  will  they  do  with  it?  Great  question  when  your  client 
isn't  familiar  with  copyright  and  usage  pricing.  This  question  will  determine 
whether  your  design  or  illustration  will  be  a  simple  booth  graphic  or  used  for  a 
national  advertising  campaign. 

4.  What  is  the  budget?  What  were  they  planning  to  spend  on  the  design  or  illustra 
tion?  Clients  won't  always  tell  you,  but  at  least  they  know  that  you  arc  concerned. 
You'll  get  the  information  in  a  later  contact  with  them,  so  don't  worry  if  they 
won't  answer. 

5.  Who  else  is  giving  them  a  cost  proposal?  This  question  often  answers  the  "bud 
get"  question!  Again,  your  client  may  not  want  to  give  you  the  information,  but 
at  least  you'll  know  whether  the  job  is  being  put  out  for  bids, 

6.  When  is  the  best  time  to  meet?  If  you  want  to  meet  with  a  client  to  show  your 
portfolio  or  discuss  an  assignment,  never  ask  "Can  we  meet?"*  or  **Do  you  want 
to  make  an  appointment?"  These  closed  questions  too  often  lead  to  "No!*11 

NEVER  QUOTE  PRICES  OFF  THE  TOP  OF  YOUR  HEAD! 

Plan  on  calling  the  client  back  when  you  don't  know  them  well  or  don't  know  if 
you  have  the  job.  Don't  quote  prices  off  the  top  of  your  head!  Without  inconveniencing 
your  client,  a  short  delay  will  give  you  the  time  to  do  an  accurate  cost  estimate  and 
show  your  client  the  respect  his  request  for  design  or  illustration  deserves.  Don't  worry 
about  seeming  unprofessional  when  asking  for  time  to  get  back  to  your  client  with  an 
estimate.  This  procedure  is  very  standard  in  businesses,  so  more  than  likely  your  client 
will  expect  you  to  need  a  little  time.  In  a  relaxed  manner,  just  say  something  like,  "Now 
that  we've  got  all  the  elements  of  the  project,  I'll  need  just  a  few  hours  to  work  up 
some  figures,  I  can  get  back  to  you  tomorrow  afternoon  if  that's  convenient." 

When  you  return  for  a  second  meeting,  or  call  them  back,  their  feedback  will  help 
determine  exactly  how  much  work  you  still  have  to  put  into  the  cost  proposal.  Prepare 
our  verbal  presentation  in  advance  so  that  you  can  handle  any  response,  For  example, 
"From  what  you  described,  it  will  cost  $5,000.  How  does  that  fit  your  budget?"  They 
will  respond  positively  or  negatively  and  you  can  negotiate  until  you  and  your  client 
agree  the  price  is  "in  the  ballpark." 

THE  PAY-OFF?  A  MORE  ENJOYABLE  CAREER! 

When  you  choose  a  focus,  analyze  markets,  prospect  for  clients,  plan  strategical 
mailings  and  adapt  professional  pricing  methods,  you  are  using  the  same  methods  top 
professionals  use.  As  this  new  mindset  kicks  in,  you'll  find  yourself  becoming  more 
pro-active  in  looking  for  new  markets.  And  you'll  start  seeing  possibilities  everywhere. 
Instead  of  being  grateful  for  any  assignment,  you'll  seek  out  the  most  enjoyable  and 
profitable  ones.  Not  only  will  you  enjoy  your  work  more,  but  you'll  be  paid  better,  too. 
Isn't  that  worth  the  effort? 


Super  Sales  Strategies     39 


TEN  SALES  TIPS  THAT  REALLY  WORK! 

1.  Think  of  yourself  as  a  consultant  Consuitive  selling  seems  to  work  better  for 
artists  than  other  sales  methods.  Forget  high  pressure  sales  techniques,  Act  friendly, 
professional  and  poised  when  talking  to  prospects.  Find  out  what  they  need,  then 
strategically  offer  your  services.  Look  at  rejection  as  valuable  information, 

2.  Listen.  The  client  should  do  70  percent  of  the  talking,  you  should  stick  to  30 
percent*  Without  probing,  find  out  as  much  as  you  can  about  your  prospect.  Aim  for 
information. 

3*  Identify  needs.  Keep  an  eye  out  for  problems  you  can  solve*  Example;  a 
restaurant  in  your  neighborhood  serves  fantastic  food,  but  never  seems  to  have  cus 
tomers.  You  specialize  in  logos  and  hope  to  get  into  menu  design*  Bingo.  You  just 
found  a  potential  client, 

4.  Educate  your  dieut  In  the  case  of  the  above  restaurant*  the  owner  rlnay  not 
realize  scruffy  menus  and  home-made  signs  hurt  business.  Tell  him  you'd  like  to  help 
him  attract  more  customers.  Then  show  him  how  other  restaurants  use  signage  and 
menus  to  develop  identity  in  the  community. 

5.  Phrase  your  offer  in  terms  of  benefits.  Don't  tell  your  client  your  logo 
designs  win  awards,  Tell  her  how  a  strong  logo  and  professional  stationery  will  help 
her  business  grow.  Instead  of  pointing  out  your  great  brochure  design,  explain  how 
a  well-designed  brochure  will  increase  her  visibility. 

6.  Watch  for  body  language.  If  your  prospect  leans  forward  or  his  eye$  light  up 
when  you  mention  an  offer,  that's  your  cue  to  take  it  further,  If  he  glances  at  his  watch 
or  folds  his  arms  (both  signals  he  wants  to  conclude  your  talk),  schedule  a  time  to 
continue  your  discussion. 

7.  Consider  objections  as  buying  signals.  If  an  art  director  tells  you  she  didn't 
hire  you  because  it  wasn't  clear  from  your  samples  if  you  could  draw  figures— that's 
valuable  information!  Send  another  sample  to  alleviate  her  doubts. 

8.  Employ  "triaP*  closes,  According  to  sales  legend,  80  percent  of  all  sales  are 
lost  because  people  don't  ask  for  (close)  the  sale— or  they  close  at  the  wrong  time. 
Consultive  salespeople  use  **trial'*  closes,  testing  the  water  to  make  sure  they  are  on 
the  right  track.  Here's  how  it  works:  If  you  make  a  follow-up  call  to  an  art  director 
who  says  he  will  keep  your  samples  on  file,  dotf  t  hang  up  the  phone  yet.  Say  <4I  am 
really  anxious  to  work  for  your  magazine.  Do  you  have  anything  I  can  work  on  now?" 
That  simple  question  could  prompt  him  to  respond  "Well,  there  is  a  spot  illustration, 
but  I'm  not  sure  your  work  is  appropriate*"  Hramm.  Sounds  a  bit  negative,  but  remem 
ber— objections  are  often  buying  signals.  Try  another  approach,  Ask  what  the  article 
is  about.  As  he  discusses  the  article,  and  your  mind  races  with  ideas*  head  in  for 
another  trial  close.  Say  "Sounds  interesting!  Would  it  be  OK  if  I  work  up  a  couple 
of  rough  sketches  for  you?  I  could  fax  them  to  you  by  tomorrow  afternoon/*  You've 
offered  a  benefit.  If  you  show  enthusiasm  and  willingness  to  work,  chances  are  hell 
at  least  be  willing  to  see  what  you  can  do. 

9.  Prepare  a  script.  Practice  simple  phrases  before  you  talk  to  a  client.  Rehearse 
your  script  with  a  relative  or  friend,  or  even  on  a  tape  recorder  tmtil  you  sound  relaxed 
and  natural.  Eliminate  the  **er»  um,  ah"  syndrome.  Your  script  could  be  as  simple  as 
"Hi,  this  is  Mark  James,  I  sent  you  samples  of  my  illustrations  and  I*m  calling  to  see 
if  you  might  have  some  work  for  me/'  Then  keep  quiet  and  listen! 

10*  Don't  burn  your  bridges  When  prospects  decline  your  artwork  or  services, 
thank  them  and  try  again  with  future  mailings*  People's  situations  change.  They  might 
need  your  artwork  in  the  future.  i 


40    Artist's  &  Graphic  Designer's  Harket  '97 

IMPORTANT  NOTE  ON  THE  MARKETS 

*  The  majority  of  markets  listed  in  this  hook  are  those  which  are  actively  seeking 
new  talent.  Some  well-known  companies  which  have  declined  complete  listings  are 
included  within  their  appropriate  section  with  a  brief  statement,  of  their  policies,  In 
addition,  firms  which  have  not  renewed  their  listings  from  the  1996  edition  arc  listed 
in  the  General  Index  with  a  code  to  explain  the  reason  for  their  absence. 

*  Listings  are  based  on  editorial  questionnaires  and  interviews,  They  are  not  adver 
tisements  (markets  do  not  pay  for  their  listings),  nor  are  listings  endorsed  by  the 
Artist's  <fe  Graphic  Designer's  Market  editor, 

9  Listings  are  verified  prior  to  the  publication  of  this  book.  If  a  listing  has  not  changed 
from  last  year,  then  the  art  buyer  has  told  us  that  his  needs  have  not  changed— and 
the  previous  information  still  accurately  reflects  what  he  buys. 

*  Remember*  information  in  the  listings  is  as  current  m  possible,  but  att  directors 
come  and  go;  companies  and  publications  move;  and  art  needs  fluctuate  between  the 
publication  of  this  directory  and  when  you  use  it, 

*  Artist's  &  Graphic  Designer's  Market  reserves  the  right  to  exclude  any  listing  that 
does  not  meet  its  requirements. 


KEY  TO  SYMBOLS  AND  ABBREVIATIONS 

$  New  li$ting  in  all  sections  and  all  indexes 

*  Comment  from  Artist's  &  Graphic  Designer's  Market  editor 
^  Canadian  listing 

*  Listing'  outside  IXS.  and  Canada 
ASAP  As  soon  as  possible 
b&w  Black  and  white 

IRC  International  Reply  Coupon 
P*Q*P  Pokt-of-rputchase  display 
BASE!  Self-addressed,  stamped  envelope 
-•  §AE  Self-addressed  envelope 


The  Markets 

Greeting  Cards, 
Games  &  Products 


According  to  our  latest  reader  survey,  this  section  is  the  most  widely  used  in  the  book, 
resulting  in  more  sales  than  any  other  section.  Because  it  is  so  important  to  you,  we 
moved  it  to  the  front  of  the  book,  gave  it  a  more  accurate  title  and  beefed  up  the  number 
of  listings.  You'll  find  97  new  listings — companies  that  were  not  included  last  year. 
The  new  listings  are  easily  identifiable  by  the  double  dagger  symbol  before  each  new 
company's  name. 

THE  PERFECT  "CROSSOVER"  MARKETS 

Whether  you're  an  illustrator,  designer,  painter,  sculptor,  calligrapher  or  cartoonist, 
you'll  find  opportunities  on  the  following  pages.  Many  of  the  markets  are  perfect 
"crossover"  markets.  That  is,  they  need  fine  art  images  to  sell  to  commercial  markets. 
The  largest  industry  represented  is  the  greeting  card  industry,  but  browse  through  the 
listings.  I  guarantee  you're  in  for  a  few  surprises. 

Businesses  need  images  to  adorn  all  kinds  of  products:  balloons,  banners,  party 
favors,  paper  plates,  napkins,  tablecloths,  shopping  bags,  stationery,  T-shirts,  school 
supplies — you  name  it.  Want  your  artwork  to  be  admired  by  collectors,  to  possibly  be 
seen  all  over  the  world?  Check  out  IGPC  (page  76),  a  company  that  produces  postage 
stamps!  In  this  section  you'll  find  publishers  of  calendars,  diaries,  personal  checks, 
playing  cards,  educational  software,  role-playing  games  featuring  wizards  and  warriors, 
even  rubber  stamps.  We  list  manufacturers  of  everyday  items  like  mugs,  as  well  as 
companies  looking  for  fine  art  for  limited  edition  plates  and  collectibles.  I  know  your 
highlighter  is  poised  and  ready,  but  read  on.  There's  more  to  cracking  these  markets 
than  meets  the  eye. 

THE  MORE  YOU  KNOW,  THE  MORE  YOU'LL  SELL 

What  difference  does  it  make  that  women  buy  85-90  percent  of  all  cards?  Why  is 
it  necessary  to  know  the  most  popular  card-sending  holidays  (in  order  of  popularity) 
are  Christmas,  Valentine's  Day,  Easter,  Mother's  Day  and  Father's  Day?  Should  you 
really  care  that  the  average  person  receives  eight  birthday  cards  a  year?  There's  a  good 
reason  why  you  should  care.  Research  helps  you  sell  more  and  avoid  obvious  mistakes. 
Unless  you  research  Hallmark,  for  example,  you  won't  be  aware  that  well-known  com 
pany  doesn't  accept  unsolicited  submissions.  Manned  with  the  right  statistics,  you  can 
design  images  that  appeal  to  women,  that  are  appropriate  for  birthdays  and  the  most 
popular  holidays.  And  you'll  be  more  likely  to  sell  them. 

The  best  way  to  research  the  market  (aside  from  reading  this  book)  is  to  go  shop 
ping—and  take  a  notebook!  Jot  down  everything  about  the  cards  and  products  you  see. 
Study  which  holidays  and  occasions  have  separate  sections  in  greeting  card  displays. 
That's  how  you'll  know  what  images  companies  want. 


42    Artist's  &  Graphic  Designer's  Harket  '97 

Trade  publications  give  you  an  edge 

Reading  Parry  and  Paper  Retailer,  Greetings*  Gift  &  Decorative  Accessories  and 
other  industry  trade  publications,  will  place  you  heads  above  your  competition.  (See 
Publications  of  Interest,  page  68K  for  addresses.)  Read  an  issue  or  two  in  your  public 
library's  business  section  and  you'll  feel  like  a  real  insider.  You'll  learn  about  trade 
shows  and  be  among  the  first  to  discover  new  companies.  Refer  to  the  trade  show 
calendars  in  those  publications  and  plan  to  attend  a  show  near  your  city.  At  shows, 
you'll  meet  art  buyers  in  person  and  find  out  new  trends  before  they  hit  the  stores. 

Diversify  your  submissions  for  more  sales 

Most  successful  greeting  card  freelancers  diversify.  They  get  work  from  greeting 
card  companies,  but  they  also  pick  up  assignments  in  related  markets.  They  might  create 
designs  for  paper  plates  or  patterns  for  wrapping  paper  companies.  Many  illustrate  for 
advertising  agencies  and  children's  book  publishers.  If  you  don't  crack  the  greeting 
card  market  right  away,  try  submitting  to  related  markets,  too.  (See  the  Insider  Report 
on  Mary  Jo  Recker  of  Crystal  Tissue  Company  on  page  6 1  for  the  scoop  on  how  to 
approach  a  giftwrap  manufacturer.)  Once  you  gain  experience  and  have  tcarshcets  to 
show  art  directors,  greeting  card  assignments  will  be  easier  to  land, 

CARE  ENOUGH  TO  SEND  THE  VERY  BEST 

When  sending  samples,  do  not  send  originals.  Companies  want  to  see  photographs, 
photocopies,  printed  samples,  slides  or  tearsheets.  They  don't  want  the  artwork  itself 
until  they  give  you  a  definite  assignment. 

Don't  just  send  copies  of  existing  paintings  or  assignments  from  school.  Your  sam 
ples  should  be  appropriate  to  the  market,  so  adapt  one  of  your  designs  by  making  a 
few  adjustments.  When  submitting  to  greeting  card  companies,  render  your  artwork  in 
watercolor  or  gouache  on  illustration  board,  preferably  in  the  standard  industry  size, 
which  is  45/8X7!/2  inches.  Leave  some  space  at  either  the  top  or  bottom  of  your  work, 
because  cards  often  feature  lettering  there.  Check  the  cards  in  stores  for  an  idea  of  how 
much  space  to  leave.  It  isn't  necessary  to  add  lettering  unless  you  want  to  do  your  own 
lettering.  Card  companies  usually  have  staff  artists  or  freelancers  who  are  experts  at 
creating  lettering  to  accompany  a  card's  image. 

Artwork  should  be  upbeat,  brightly  colored,  and  appropriate  for  one  of  the  two  major 
divisions  in  the  greeting  card  market:  seasonal  or  everyday.  Seasonal  cards  express 
greetings  for  holidays  like  Christmas,  Easter,  Valentine's  Day  and  Mother's  Day.  Every 
day  cards  are  sent  to  express  sympathy,  a  get  well  message,  birthday  greetings  or  to 
just  say  "hi."  The  market  is  then  further  broken  down  between  traditional  greetings, 
humorous  or  "studio"  cards,  and  "alternative"  cards,  which  feature  quirky,  sophisti 
cated  or  offbeat  humor.  The  lines  between  categories  are  blurring,  but  a  visit  to  your 
nearest  card  display  rack  will  confirm  the  divisions  still  apply. 

Once  your  artwork  is  complete,  have  color  photographs,  photocopies  or  slides  made. 
Check  the  listings  to  see  which  types  of  cards  a  company  needs.  Then  send  three  to 
five  appropriate  samples  of  your  work  to  the  contact  person  named  in  the  listing.  Make 
sure  each  sample  is  labeled  with  your  name,  address  and  phone  number.  Include  a  brief 
(one  to  two  paragraph)  cover  letter  and  enclose  a  self-addressed  stamped  envelope  (see 
What  Should  I  Submit?  page  4  for  more  information  on  submitting  your  work). 

As  you're  preparing  your  submissions,  think  not  only  in  terms  of  individual  card 
ideas,  but  also  in  terms  of  entire  lines  and  related  gift  items.  Like  any  other  company, 
a  card  company  wants  to  create  an  identity  for  itself  and  build  brand  loyalty  among  its 
buyers.  Consequently,  many  companies  look  for  artistic  styles  that  they  can  build  into 
an  entire  line  of  products. 


Greeting  Cards,  Games  £  Products     43 

BECOME  A  TREND  "DETECTIVE" 

Spotting  trends — who's  sending  to  whom,  which  colors  and  patterns  (even  pets!) 
are  popular — will  help  you  create  marketable  cards  and  gift  items.  If  your  images 
feature  popular  colors  and  consider  the  needs  of  today's  consumer,  they'll  have  wider 
appeal. 

The  multicultural  movement  has  fostered  greater  interest  in  ethnic  art.  We're  seeing 
cards  celebrating  Kwanzaa,  an  African-American  holiday,  alongside  Christmas  and 
Hanukkah  greetings.  Current  popular  images  include  gardening  motifs;  food  images 
like  chili  peppers  and  coffee;  African-inspired  batiks;  florals  paired  with  stripes,  pais 
leys  and  small  prints.  Angels,  teddy  bears,  puppies  and  kittens  continue  to  be  popular 
with  card  buyers. 

The  fastest  growing  trends  reflect  our  changing  society.  According  to  American 
Greetings  more  than  1,300  new  stepfamilies  are  created  each  day  and  65  percent  of  all 
grandparents  will  be  step-grandparents  by  the  year  2000.  American  Greetings  cards 
responded  to  those  statistics  by  offering  Mother's  Day  cards  for  single  mothers,  step 
mothers,  and  even  "to  Dad  on  Mother's  Day!"  Though  past  Father's  Day  cards  concen 
trated  on  sports,  hunting  and  fishing  images,  today's  cards  increasingly  show  Dads  with 
their  children,  reflecting  increased  parental  involvement.  There  are  even  cards  reflecting 
the  sometimes  strained  relationships  between  parents  and  teenagers. 

There  are  more  "friend  to  friend"  cards,  empathizing  with  a  fellow  dieter,  encourag 
ing  a  friend  to  quit  smoking,  and  even  offering  sensitive  alternatives  to  "get  well"  for 
friends  stricken  with  a  chronic  or  terminal  illness.  Sympathy  cards  for  the  loss  of  a  pet 
are  now  common.  We're  seeing  more  cards  expressing  support  for  couples  who  are 
splitting  up.  Yet  at  the  same  time,  a  new  breed  of  romantic  greeting  card  is  becoming 
popular.  Written  in  direct,  often  humorous  prose  instead  of  flowery  verse,  the  new  cards 
help  the  sender  communicate  feelings  on  difficult  subjects. 

The  class  of  1996  received  more  than  80  million  graduation  cards,  according  to  the 
Greeting  Card  Association,  and  25  percent  were  humorous  cards.  Eighty-five  percent  of 
graduates  receive  gifts  of  money,  so  card  companies  are  interested  in  ideas  incorporating 
special  flaps  for  cash  and  checks.  The  changing  role  of  women  is  reflected  in  cards 
which  express  the  trials  and  joys  of  juggling  career  and  family.  Fifty-one  percent  of 
women  and  31  percent  of  men  had  a  birthday  party  on  the  job  in  1995,  so  we're  seeing 
an  increase  in  the  number  of  birthday  cards  from  the  gang  at  the  office,  too. 

Pay  serious  attention  to  trends.  Original  images  and/or  words  that  match  trends  are 
not  only  more  saleable,  but  show  your  knowledge  of  the  market. 

SET  THE  RIGHT  PRICE 

Although  payment  rates  of  card  companies  and  related  industries  are  comparable  to 
those  paid  by  magazine  and  book  publishers,  price  is  not  normally  negotiable  in  this 
business.  Most  card  and  paper  companies  have  set  fees  or  royalty  rates  that  they  pay 
for  design  and  illustration.  What  has  recently  become  negotiable,  however,  is  rights. 
In  the  past,  card  companies  almost  always  demanded  full  rights  to  work,  but  now  some 
are  willing  to  negotiate  for  other  arrangements,  such  as  greeting  card  rights  only.  Keep 
in  mind,  however,  that  if  the  company  has  ancillary  plans  in  mind  for  your  work  (for 
example,  calendars,  stationery,  party  supplies  or  toys)  they  will  probably  want  to  buy 
all  rights.  In  such  cases,  you  may  be  able  to  bargain  for  higher  payment. 

READ  MORE  ABOUT  IT 

The  Complete  Guide  to  Greeting  Card  Design  &  Illustration  by  Eva  Szela  (from 
North  Light  Books)  features  published  samples,  tips  and  inside  information  on  creating 
successful  card  designs. 


44    Artist's  &  Graphic  Designer's  Market  '97 

If  you'd  like  to  try  your  hand  at  writing  greetings  to  go  with  your  designs,  read  How 
to  Write  &  Sell  Greeting  Cards,  Bumper  Stickers,  T-Shirts  and  Other  Ftm  Stuffhy  Molly 
Wigand  (Writer's  Digest  Books).  Marbleizing,  paper  making  and  dozens  of  helpful 
techniques  are  described  in  Create  Your  Own  Greeting  Cards  &  Gift  Wrap  with  Patricia 
House  (North  Light  Books). 

THE  PLATES  AND  COLLECTIBLES  MARKET 

Don't  overtook  the  giant  collectible  market!  Limited  edition  collectibles—everything 
from  plates  to  porcelain  dolls  to  English  cottages— appeal  to  a  wide  audience.  Compa 
nies  like  The  Hamilton  Collection,  The  Franklin  Mint  and  The  Bradford  Exchange, 
all  listed  in  this  edition,  are  the  leaders  to  this  multi-million-dollar  industry,  but  there 
,  are  many  more  companies  producing  collectibles  these  days*  If  you  seek  to  enter  the 
collectible  field,  you  have  to  be  flexible  enough  to  take  suggestions,  Companies  do 
heavy  market  testing  to  find  out  which  images  will  sell  the  best*  so  they  will  want  to 
guide  you  in  the  creative  process.  For  a  collectible  plate,  for  example,  your  work 
must  fit  into  a  circular  format  or  you'll  be  asked  to  extend  the  painting  out  to  the 
edge  of  the  plate, 

Popular  images  for  collectibles  include  Native  American,  wildlife,  animals  (espe 
cially  kittens  and  puppies),  children,  angels,  stuffed  animals,  delta  and  sports  images, 
You  can  submit  slides  to  the  creative  director  of  companies  specializing  in  collectibles, 
Several  are  listed  in  this  book,  For  special  insight  into  the  market  consider  attending 
one  of  the  industry's  trade  shows  held  yearly  in  South  Bend,  Indiana;  Secaucas,  New 
Jersey;  and  Anaheim*  California. 


ABEL  LOVE,  INC.,  Dept.  AGDM,  20  Lakeshore  Dr.,  Newport  News  VA  23608,  (804)877-2939,  Buyer: 
Abraham  Leiss.  Estab.  1985,  Distributor  of  books,  gifts,  hobby,  art  and  craft  supplies  and  drafting  material. 
Clients:  retail  stores,  libraries  and  college  bookstores.  Current  clients  include  Hampton  Hobby  House,  NASA 
Visitors  Center,  Temple  Gift  Shops,  Hawks  Hobby  Shop  and  Army  Transportation  Museum, 
Needs:  Approached  by  100  freelancers/year,  Works  with  10  freelance  illustrators  and  1  designer/year,  Uses 
freelancers  for  catalog  design,  illustration  and  layout.  50%  of  freelance  work  demands  computer  skills. 
First  Contact  &  Terms:  Designers  send  brochure.  Illustrators  send  postcard  sample,  Samples  are  filed. 
Reports  back  ASAP,  Art  director  will  contact  artist  for  portfolio  review  if  interested.  Pays  10$  royalties. 
Rights  purchased  vary  according  to  project. 

ACME  GRAPHICS,  INC.,  201  Third  Ave.  SW,  Box  1348,  Cedar  Rapids  IA  52406.  (3 19)364-0233,  Fax: 

(319)363-6437.  President:  Stan  Richardson.  Estab.  1913.  Produces  printed  merchandise  used  by  funeral 

directors,  such  as  acknowledgments,  register  books  and  prayer  cards, 

Needs:  Approached  by  30  freelancers/year.  Considers  pen  &  ink,  watercolor  and  acrylic,  Art  guidelines 

available.  Looking  for  religious,  church  window,  floral  and  nature  art, 

First  Contact  &  Terms:  Designers  should  send  query  letter  with  resume,  photocopies,  photographs,  slides 

and  transparencies.  Illustrators  send  postcard  sample  or  query  letter  with  brochure,  photocopies,  photographs* 

slides  and  tearsheets.  Accepts  submissions  on  disk.  Samples  are  not  filed  and  are  returned  by  SASE.  Reports 

back  within  10  days.  Call  or  write  for  appointment  to  show  portfolio  of  roughs.  Originals  arc  not  returned, 

Requests  work  on  spec  before  assigning  a  job.  Pays  by  the  project  or  flat  fee.  Buys  all  rights. 

Tips:  "Send  samples  or  prints  of  work  from  other  companies.  No  modern  art  or  art  with  figures.  Some 

designs  are  too  expensive  to  print." 

^ADVANCE  CELLOCARD  CO.,  INC.,  1259  N.  Wood  St.,  Chicago  IL  60622.  (312)235-3403.  Fax; 

(312)235-1799.  President;  Ron  Ward.  Estab.  1960.  Produces  greeting  cards. 

Needs:  Considers  watercolor,  acrylic,  oil  and  colored  pencil.  Art  guidelines  for  SASE  with  first-class  post 
age.  Produces  material  for  Valentine's  Day,  Mother's  Day,  Father's  Day,  Easter,  graduation,  birthdays  and 
everyday. 

First  Contact  &  Terms:  Send  query  letter  with  brochure  and  SASE.  Accepts  disk  submissions  compatible 
with  Mac  formated  Adobe  Illustrator  5.5,  Adobe  Photoshop  3.0  or  Power  Mac  QuarkXPress  3,0,  Samples 


Greeting  Cards,  Games  &  Products    45 

not  filed  are  returned  by  SASE.  Reports  back  within  weeks.  Originals  are  not  returned.  Pays  average  flat  fee 

of  $75-150/design.  Buys  all  rights. 

Tips:  "Send  letter  of  introduction,  and  samples  or  photostats  of  artwork." 

ALASKA  MOMMA,  INC.,  303  Fifth  Ave.,  New  York  NY  10016.  (212)679-4404.  Fax:  (212)696-1340. 
President:  Shirley  Henschel.  "We  are  a  licensing  company  representing  artists,  illustrators,  designers  and 
established  characters.  We  ourselves  do  not  buy  artwork.  We  act  as  a  licensing  agent  for  the  artist.  We  license 
artwork  and  design  concepts  to  toy,  clothing,  giftware,  textiles,  stationery  and  housewares  manufacturers  and 
publishers." 

Needs:  "We  are  looking  for  people  whose  work  can  be  developed  into  dimensional  products.  An  artist  must 
have  a  distinctive  and  unique  style  that  a  manufacturer  can't  get  from  his  own  art  department.  We  need  art 
that  can  be  applied  to  products  such  as  posters,  cards,  puzzles,  albums,  etc.  No  cartoon  art,  no  abstract  art, 
no  b&w  art." 

First  Contact  &  Terms:  "Artists  may  submit  work  in  any  form  as  long  as  it  is  a  fair  representation  of 
their  style."  Prefers  to  see  several  multiple  color  samples  in  a  mailable  size.  No  originals.  "We  are  interested 
in  artists  whose  work  is  suitable  for  a  licensing  program.  We  do  not  want  to  see  b&w  art  drawings.  What 
we  need  to  see  are  transparencies  or  color  photographs  or  color  photocopies  of  finished  art.  We  need  to  see 
a  consistent  style  in  a  fairly  extensive  package  of  art.  Otherwise,  we  don't  really  have  a  feeling  for  what  the 
artist  can  do.  The  artist  should  think  about  products  and  determine  if  the  submitted  material  is  suitable  for 
licensed  product.  Please  send  SASE  so  the  samples  can  be  returned.  We  work  on  royalties  that  run  from  5- 
10%  from  our  licensees.  We  require  an  advance  against  royalties  from  all  customers.  Earned  royalties  depend 
on  whether  the  products  sell." 

Tips:  "Publishers  of  greeting  cards  and  paper  products  have  become  interested  in  more  traditional  and 
conservative  styles.  There  is  less  of  a  market  for  novelty  and  cartoon  art.  We  need  artists  more  than  ever  as 
we  especially  need  fresh  talent  in  a  difficult  market." 

ALEF  JUDAICA,  INC.,  8440  Warner  Dr.,  Culver  City  CA  90232.  (310)202-0024.  Fax:  (310)202-0940. 

President:  Guy  Orner.  Estab.  1979.  Manufacturer  and  distributor  of  a  full  line  of  Judaica,  including  menorahs, 

Kiddush  cups,  greeting  cards,  giftwrap,  tableware,  etc. 

Needs:  Approached  by  15  freelancers/year.  Works  with  10  freelancers/year.  Buys  75-100  freelance  designs 

and  illustrations/year.  Prefers  local  freelancers  with  experience.  Works  on  assignment  only.  Uses  freelancers 

for  new  designs  in  Judaica  gifts  (menorahs,  etc.)  and  ceramic  Judaica.  Also  for  calligraphy,  pasteup  and 

mechanicals.  All  designs  should  be  upper  scale  Judaica. 

First  Contact  &  Terms:  Mail  brochure,  photographs  of  final  art  samples.  Art  director  will  contact  artist 

for  portfolio  review  if  interested,  or  portfolios  may  be  dropped  off  every  Friday.  Sometimes  requests  work 

on  spec  before  assigning  a  job.  Pays  $300  for  illustration/design;  pays  royalties  of  10%.  Considers  buying 

second  rights  (reprint  rights)  to  previously  published  work. 

AMBERLEY  GREETING  CARD  CO.,  11510  Goldcoast  Dr.,  Cincinnati  OH  45249-1695.  (513)489-2775. 
Fax:  (513)489-2857.  Art  Director:  Dave  McPeek.  Estab.  1966.  Produces  greeting  cards.  "We  are  a  multi 
line  company  directed  toward  all  ages.  We  publish  conventional  as  well  as  humorous  cards." 
Needs:  Approached  by  20  freelancers/year.  Works  with  10  freelancers/year.  Buys  250  illustrations/year. 
Works  on  assignment  only.  Considers  any  media. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  color  photocopies  and  SASE.  Calligraphers  send 
photocopies  of  lettering  styles.  Samples  are  filed  or  returned  by  SASE  if  requested  by  artist.  Reports  back 
to  artist  only  if  interested.  Call  for  appointment  to  show  portfolio  of  original/final  art.  Pays  illustration  flat 
fee  $75-80;  pays  calligraphy  flat  fee  $20-30.  Buys  all  rights. 

Tips:  "Understand  greeting  card  art  and  how  it  differs  from  editorial  illustration — study  what  you  see  in 
stores." 

AMCAL,  2500  Bisso  Lane,  Bldg.  500,  Concord  CA  94520.  (510)689-9930.  Fax:  (510)689-0108.  Publishes 
calendars,  notecards,  Christmas  cards  and  other  book  and  stationery  items.  "Markets  to  better  gift,  book  and 
department  stores  throughout  U.S.  Some  sales  to  Europe,  Canada  and  Japan.  We  look  for  illustration  and 
design  that  can  be  used  many  ways — calendars,  note  cards,  address  books  and  more  so  we  can  develop  a 
collection.  We  buy  art  that  appeals  to  a  widely  female  audience."  No  gag  humor  or  cartoons. 
Needs:  Needs  freelancers  for  design  and  production.  Art  guidelines  available.  Prefers  work  in  horizontal 
format. 

First  Contact  &  Terms:  Designers  send  query  letter  with  brochure,  resume  and  SASE.  Illustrators  send 
query  letter  with  brochure,  resume,  photographs,  SASE,  slides,  tearsheets  and  transparencies.  Samples  re 
turned  by  SASE  if  requested  by  artist.  Art  director  will  contact  artist  for  portfolio  review  if  interested.  Pay 
for  illustration  by  the  project,  advance  against  royalty.  Finds  artists  through  word  of  mouth,  magazines, 
submissions/self-promotions,  sourcebooks,  visiting  artist's  exhibitions,  art  fairs  and  artists'  reps. 
Tips:  "Know  the  market.  Go  to  gift  shows  and  visit  lots  of  stationery  stores.  Read  all  the  trade  magazines. 
Talk  to  store  owners  to  find  out  what's  selling  and  what  isn't." 


46    Artist's  &  Graphic  Designer's  Market  '97 

AMERICAN  GREETINGS  CORPORATION,  One  American  Rd.,  Cleveland  OH  44144.  (2 16)252- 

7300.  Director  of  Creative  Resources  and  Development:  Lynne  Shlonsky.  Estah,  1906.  Produces  greeting 

cards,  stationery,  calendars,  paper  tableware  products,  giftwrap  and  ornaments— **a  complete  line  of  social 

expressions  products." 

Needs:  Prefers  local  artists  with  experience  in  illustration,  decorative  design  and  calligraphy, 

First  Contact  &  Terms:  Send  query  letter  with  resume.  "Do  not  send  samples."  Pays  average  flat  fee  of 

$350. 

AMERICAN  TRADITIONAL  STENCILS,  442  First  New  Hampshire  Turnpike,  Northwood  NH  03261. 
(603)942-8100.  Fax:  (603)942-8919.  Owner:  Judith  Barker.  Estab.  1970.  Manufacturer  of  brass  and  laser  cut 
stencils  and  24  karat  gold  finish  charms.  Clients:  retail  craft,  art  and  gift  shops.  Current  clients  include 
Williamsburg  Museum,  Old  Sturbridge  and  Pfaltzgraph  Co.,  Henry  Ford  Museum  and  some  Ben  Franklin 
stores. 

Needs:  Approached  by  1-2  freelancers/year.  Works  with  1  freelance  illustrator/year.  Assigns  2  freelance 
jobs/year.  Prefers  freelancers  with  experience  in  graphics.  Works  on  assignment  only.  Uses  freelancers  mainly 
for  stencils.  Also  for  ad  illustration  and  product  design.  Prefers  b&w  camera-ready  art. 
First  Contact  fit  Terms:  Send  query  letter  with  brochure  showing  art  style  and  photocopies.  Samples  are 
filed  or  are  returned.  Reports  back  in  2  weeks.  Call  for  appointment  to  show  portfolio  of  roughs,  original/ 
final  art  and  b&w  tearsheets.  Pays  for  design  by  the  hour,  $8.50-20;  by  the  project,  $15-150.  Pays  for 
illustration  by  the  hour,  $6-7.50.  Rights  purchased  vary  according  to  project. 

AMSCAN  INC.,  80  Grasslands  RdM  Elnisford  NY  10523.  (914)345-2020.  Vice  President  of  Art  and  Design: 
Diane  A.  Spaar.  Vice  President  of  Production  and  Catalog:  Katherine  A.  Kusnier/,  Estab,  1954.  Designs  and 
manufactures  paper  party  goods.  Extensive  line  includes  paper  tableware,  invitations  and  thank  you  cards, 
giftwrap  and  bags,  decorations.  Complete  range  of  party  themes  for  ail  ages,  all  seasons  and  all  holidays, 
Needs:  "Ever  expanding  department  with  incredible  appetite  for  fresh  design  and  illustration,  Subject  matter 
varies  from  baby,  juvenile,  floral  type  and  graphics.  Designing  is  accomplished  both  in  the  traditional  way 
by  hand  (i.e.,  painting)  or  on  the  computer  using  a  variety  of  programs.  Always  looking  for  new  talent  in 
both  product,  surface  and  catalog  design.  Layout  and  production  artists  who  are  expert  in  FrccHand  4,0, 
Adobe  Illustrator,  QuarkXPress  and  Adobe  Photoshop  are  also  needed.  We  are  also  looking  for  Full  Auto 
Frames  operators  in  our  pre-press  department.  Opportunity  is  endless!  For  design  submissions  please  call 
for  requirements." 

First  Contact  &  Terms:  "Send  samples  or  copies  of  artwork  to  show  us  range  of  illustration  styles,  If 
artwork  is  appropriate,  we  will  pursue.  Competitive  pay;  excellent  benefits." 

Tips:  Flexo,  offset  and  letterpress  printing  are  involved.  Looking  for  complex  illustrations  that  will  be  printed 
using  spot  colors  and  complex  screen  work. 

ANGEL  GRAPHICS,  903  W.  Broadway,  Fairfield  IA  52556.  (515)472-5481.  Fax:  (515)472-7353.  Project 
Manager:  Susan  Cooke.  Estab.  1 98 1 .  Produces  full  line  of  posters  for  wall  decor  market. 
Needs:  Approached  by  hundreds  of  freelancers/year.  Works  with  5-10  freelancers/year.  Buys  50-100  free 
lance  designs  and  illustrations/year.  Uses  freelancers  mainly  for  posters.  Also  for  calligraphy.  Considers  any 
media.  Looking  for  realistic  artwork.  Prefers  1 6  X  20  proportions.  1 0%  of  work  demands  knowledge  of  Adobe 
Illustrator,  Adobe  Photoshop  and  QuarkXPress.  Produces  material  for  all  holidays  and  seasons.  Submit 
seasonal  material  6  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  photographs,  slides  and  transparencies.  Samples  are  not 
filed  and  are  returned  by  SASE.  Company  will  contact  artist  for  portfolio  review  if  interested,  Portfolio 
should  include  photographs,  slides  and  transparencies.  Negotiates  rights  purchased.  Originals  are  returned  at 
jobs  completion.  Pays  by  the  project,  $250-400.  Finds  artists  through  word  of  mouth, 

APPLE  ORCHARD  PRESS,  P.O.  Box  240,  Dept.  A,  Riddle  OR  97469.  Art  Director:  Gordon  Unfc. 
Estab.  1988.  Produces  greeting  cards  and  book  products.  "We  manufacture  our  products  in  our  own  facility 
and  distribute  them  nationwide,  We  make  it  a  point  to  use  the  artist's  name  on  our  products  to  help  them 
gam  recognition.  Our  priority  is  to  produce  beautiful  products  of  the  highest  quality," 
Needs:  Works  with  4-8  freelancers/year.  Buys  50-75  designs/year.  Uses  freelancers  mainly  for  note  cards 
and  book  covers.  All  designs  are  in  color.  Considers  all  media,  but  prefers  watercolor  and  colored  pencil 
Looking  for  florals,  cottages,  gardens,  gardening  themes,  recipe  book  art,  Christmas  themes  and  animals, 
We  usually  produce  four  or  more  images  from  an  artist  on  the  same  theme  at  the  same  time,"  Produces 
material  for  Christmas,  Valentine's  Day  and  everyday.  Submit  seasonal  material  9-12  months  in  advance 


ALWAYS  ENCLOSE  a  self-addressed,  stamped  envelope  (SASE)  with  queries 
and  sample  packages. 


Greeting  Cards,  Games  &  Products    47 

"but  will  always  be  considered  for  the  next  release  of  that  season's  products  whenever  it's  submitted." 
First  Contact  &  Terms:  Submit  photos,  slides,  brochure  or  color  copies.  Must  include  SASE.  "Samples 
are  not  filed  unless  we're  interested."  Reports  back  within  1-2  months.  Company  will  contact  artist  for 
portfolio  review  if  interested.  Portfolio  should  include  slides  and/or  photographs.  Pays  one-time  flat  fee/ 
image.  Amount  varies.  Rights  purchased  vary  according  to  project. 

Tips:  "Please  do  not  send  pictures  of  pieces  that  are  not  available  for  reproduction.  We  must  eventually 
have  access  to  either  the  original  or  an  excellent  quality  transparency.  If  you  must  send  pictures  of  pieces 
that  are  not  available  in  order  to  show  style,  be  sure  to  indicate  clearly  that  the  piece  is  not  available.  We 
work  with  pairs  of  images.  Sending  quality  pictures  of  your  work  is  a  real  plus." 

JTHE  ASHTON-DRAKE  GALLERIES,  9200  N.  Maryland  Ave.,  Niles  IL  60714.  (847)581-8107.  Pro 
curement  Manager:  Andrea  Ship.  Estab.  1 985.  Direct  response  marketer  of  collectible  dolls.  Clients:  consum 
ers,  mostly  women  of  all  age  groups. 

Needs:  Approached  by  300  freelance  artists/year.  Works  with  250  freelance  doll  artists,  sculptors,  costume 
designers  and  illustrators/year.  Works  on  assignment  only.  Uses  freelancers  for  concept  illustration,  wigmak- 
ing,  porcelain  decorating,  shoemaking,  costume  design,  collectible  design,  prototype  specifications  and  sam 
ple  construction.  Prior  experience  in  giftware  design  and  doll  design  a  plus.  Subject  matter  includes  babies, 
toddlers  and  children.  Prefers  "cute,  realistic  and  natural  human  features;  animated  poses." 
First  Contact  &  Terms:  Send  query  letter  with  resume  and  copies  of  samples  to  be  kept  on  file.  Prefers 
photographs,  tearsheets  or  photostats  as  samples.  Samples  not  filed  are  returned.  Reports  within  7  weeks. 
Pays  by  the  hour,  $40-50;  by  the  project,  $50-300.  Concept  illustrations  are  done  "on  spec."  Sculptors 
receive  contract  for  length  of  series  on  royalty  basis  with  guaranteed  advances. 

THE  AVALON  HILL  GAME  CO.,  4517  Harford  Rd.,  Baltimore  MD  21214.  (410)254-9200.  Fax: 
(410)254-0991.  E-mail:  ahgames@aol.com;  avalon.hill@genie.geis.com;  72662.1207@compuserve.com. 
Art  Director:  Jean  Baer.  Estab.  1958.  "Produces  strategy,  sports,  family,  role  playing  and  military  strategy 
games  (for  the  computer)  for  adults." 

*  This  company  also  publishes  the  magazine  Girls '  Life. 

Needs:  Approached  by  30  freelancers/year.  Works  with  5  freelancers/year.  Buys  less  than  10  designs  and 
illustrations  from  freelancers/year.  Prefers  freelancers  with  experience  in  realistic  military  art.  Works  on 
assignment  only.  Uses  freelancers  mainly  for  cover  and  interior  art.  Considers  any  media.  "The  styles  we 
are  looking  for  vary  from  realistic  to  photographic." 

First  Contact  &  Terms:  Send  query  letter  with  tearsheets,  slides,  SASE  and  photocopies.  Samples  are 
filed  or  returned  by  SASE  if  requested  by  artist.  Prefers  samples  that  do  not  have  to  be  returned.  Reports 
back  within  2-3  weeks.  If  Art  Director  does  not  report  back,  the  artist  should  "wait.  We  will  contact  the 
artist  if  we  have  an  applicable  assignment."  Art  Director  will  contact  artist  for  portfolio  review  if  interested. 
Original  artwork  is  not  returned.  Sometimes  requests  work  on  spec  before  assigning  a  job.  Pays  by  the 
project,  $500  average  for  cover  art,  according  to  job  specs.  Buys  all  rights.  Considers  buying  second  rights 
(reprint  rights)  to  previously  published  work.  Finds  artists  through  word  of  mouth  and  submissions. 

JBALLOON  WHOLESALERS  INTERNATIONAL,  1735  E  St.,  Suite  104,  Fresno  CA  93706. 

(209)266-1318.  Fax:  (209)266-3944.  Vice  President:  T.  Adishian.  Estab.  1983.  Manufacturer  of  balloons  for 

adults  and  children. 

Needs:  Approached  by  2-3  freelance  artists/year.  Uses  freelance  artists  mainly  for  balloon  and  gift  design. 

Prefers  bright,  contemporary,  upbeat  styles.  Also  uses  freelance  artists  for  P-O-P  displays,  package  and 

header  card  displays. 

First  Contact  &  Terms:  Send  query  letter  with  brochure  showing  art  style  or  resum6,  tearsheets,  photostats, 

photographs  and  SASE.  Samples  are  filed  or  are  returned  by  SASE  only  if  requested  by  artist.  Reports  back 

within  4-6  weeks.  Request  portfolio  review  in  original  query.  Art  Director  will  contact  artist  for  portfolio 

review  if  interested.  Portfolio  should  include  roughs,  photostats,  tearsheets  and  dummies.  Requests  work  on 

spec  before  assigning  a  job.  Rights  purchased  vary  according  to  project. 

BARTON-COTTON  INC.,  1405  Parker  Rd.,  Baltimore  MD  21227.  (301)247-4800.  Contact:  Art  Buyer. 
Produces  religious  greeting  cards,  commercial  all  occasion,  Christmas  cards,  wildlife  designs  and  spring  note 
cards. 

Needs:  Buys  150-200  freelance  illustrations/year.  Submit  seasonal  work  any  time.  Free  guidelines  for  SASE 
with  first-class  postage  and  sample  cards;  specify  area  of  interest  (religious,  Christmas,  spring,  etc.). 
First  Contact  &  Terms:  Send  query  letter  with  resume,  tearsheets,  photocopies  or  slides.  Submit  full- 
color  work  only  (watercolor,  gouache,  pastel,  oil  and  acrylic).  Previously  published  work  and  simultaneous 
submissions  accepted.  Reports  in  1  month.  Pays  by  the  project,  $300-2,500  for  illustration  and  design.  Pays 
on  acceptance. 

Tips:  "Good  draftsmanship  is  a  must.  Spend  some  time  studying  current  market  trends  in  the  greeting  card 
industry.  There  is  an  increased  need  for  creative  ways  to  paint  traditional  Christmas  scenes  with  up-to-date 
styles  and  techniques." 


48    Artist's  &  Graphic  Designer's  Market  '97 

fBEACH  PRODUCTS,  1  Paper  Place,  Kalamazoo  MI  49001.  (616)349-2626.  Fax:  (616)349-6412.  Cre 
ative  Directors:  Kathleen  Pavlack  and  Marc  Rizzolo.  Publishes  paper-tableware  products;  general  and  sea 
sonal,  birthday,  special  occasion,  invitations,  announcements,  stationery,  wrappings  and  thank  you  notes  for 
children  and  adults. 

Needs:  Approached  by  200  freelance  artists/year.  Uses  artists  for  product  design  and  illustration.  Art  guide 
lines  for  SASE  with  first-class  postage.  Prefers  flat  4-color  designs;  514  wide  X  5Vi  high  for  luncheon  napkins. 
Produces  seasonal  material  for  Christmas,  Mother's  Day,  Thanksgiving,  Easter,  Valentine's  Day,  St.  Patrick's 
Day,  Halloween  and  New  Year's  Day.  Submit  seasonal  material  before  June  1 ;  everyday  (not  holiday)  material 
before  March.  50%  of  design  and  40%  of  illustration  demand  knowledge  of  Adobe  Photoshop  or  Aldus 
FreeHand. 

First  Contact  &  Terms:  Send  query  letter  with  9X12  SASE  so  catalog  can  be  sent  with  response.  Accepts 
submissions  on  disk.  Disclosure  form  must  be  completed  and  returned  before  work  will  be  viewed.  Call  or 
write  to  schedule  an  appointment  to  show  portfolio.  Portfolio  should  include  original/final  art  and  final 
reproduction/product.  Previously  published  work  OK.  Originals  not  returned  to  artist  at  job's  completion. 
"All  artwork  purchased  becomes  the  property  of  Beach  Products.  Items  not  purchased  are  returned."  Pays 
average  flat  fee  of  $500  or  royalties  of  5%  for  illustration  and  design.  Considers  product  use  when  establishing 
payment. 

Tips:  "Artwork  should  have  a  clean,  professional  appearance  and  be  the  specified  size  for  submissions,  as 
well  as  a  maximum  of  four  flat  colors." 

FREDERICK  BECK  ORIGINALS,  20644  Superior  St.,  Chatsworth  CA  91311.  (818)998-0323.  Fax: 
(818)998-5808.  Contact:  Gary  Lainer  or  Ron  Pardo.  Estab.  1953.  Produces  silk  screen  printed  Christmas 
cards,  traditional  to  contemporary. 

•  This  company  is  under  the  same  umbrella  as  Gene  Bliley  Stationery  (see  listing).  One  submission 
will  be  seen  by  both  companies,  so  there  is  no  need  to  send  two  mailings.  Frederick  Beck  designs 
are  a  little  more  high  end  than  Gene  Bliley  designs.  The  cards  are  sold  through  stationery  and  party 
stores,  where  the  customer  browses  through  thick  binders  to  order  cards,  stationery  or  invitations 
imprinted  with  customer's  name.  Though  some  of  the  same  cards  are  repeated  or  rotated  each  year, 
both  companies  are  always  looking  for  fresh  images. 

Needs:  Approached  by  20  freelancers/year.  Works  with  10  freelancers/year.  Buys  25-50  freelance  designs 
and  illustrations/year.  Prefers  freelancers  with  experience  in  silk  screen  printing.  Uses  freelancers  mainly  for 
silk  screen  Christmas  card  designs.  Looking  for  "artwork  compatible  with  existing  line;  shape  and  color  are 
important  design  elements."  Prefers  53/sX77/8.  Produces  material  for  Christmas.  Submit  holiday  material  1 
year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  simple  sketches.  Samples  are  filed.  Portfolio  review  not 
required.  Usually  purchases  all  rights.  Original  artwork  is  not  generally  returned  at  job's  completion.  Some 
times  requests  work  on  spec  before  assigning  a  job.  Pays  by  project,  average  flat  fee  of  $175  for  illustration/ 
design.  Finds  artists  through  word  of  mouth  and  submissions/self-promotions. 

BEISTLE  COMPANY,  1  Beistle  Plaza,  Box  10,  Shippensburg  PA  17257.  (717)532-2131.  Fax:  (717)532- 
7789.  Product  Manager:  CM.  Luhrs-Wiest.  Estab.  1900.  Manufacturer  of  paper  and  plastic  decorations,  party 
goods,  gift  items,  tableware  and  greeting  cards.  Targets  general  public,  home  consumers  through  P-O-P 
displays,  specialty  advertising,  school  market  and  other  party  good  suppliers. 

Needs:  Approached  by  15-20  freelancers/year.  Prefers  artists  with  experience  in  designer  gouache  illustra 
tion — fanciful  figure  work.  Looks  for  full-color,  camera-ready  artwork  for  separation  and  offset  reproduction. 
Works  on  assignment  only.  Uses  freelance  artists  mainly  for  product  rendering  and  brochure  design  and 
layout.  Prefers  designer  gouache  and  airbrush  technique  for  poster  style  artwork.  50%  of  freelance  design 
and  10%  of  illustration  demand  knowledge  of  QuarkXPress,  Aldus  FreeHand,  Adobe  Illustrator,  Adobe 
Photoshop  or  Fractal  Design  PAINTER. 

First  Contact  &  Terms:  Send  query  letter  with  r6sum6,  brochure,  SASE  and  slides.  Samples  are  filed  or 
returned  by  SASE.  Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Sometimes  requests  work 
on  spec  before  assigning  a  job.  Pays  by  the  project.  Considers  buying  second  rights  (reprint  rights)  to 
previously  published  work.  Finds  artists  through  word  of  mouth,  magazines,  submissions/self-promotions, 
sourcebooks,  agents,  visiting  artists'  exhibitions,  art  fairs  and  artists'  reps. 

Tips:  "Our  primary  interest  is  in  illustration;  often  we  receive  freelance  propositions  for  graphic  design — 
brochures,  logos,  catalogs,  etc.  These  are  not  of  interest  to  us  as  we  are  manufacturers  of  printed  decorations. 
Send  color  samples  rather  than  b&w.  There  is  a  move  toward  brighter,  stronger  designs  with  more  vibrant 
colors  and  bolder  lines.  We  have  utilized  more  freelancers  in  the  last  few  years  than  previously.  We  predict 


A  BULLET  introduces  comments  by  the  editor  of  Artist's  &  Graphic 
Designer's  Market  indicating  special  information  about  the  listing. 


Greeting  Cards,  Games  &  Products    49 

continued  and  increased  consumer  interest — greater  juvenile  product  demand  due  to  recent  baby  boom  and 
larger  adult  market  because  of  baby  boom  of  the  '50s." 

^BEPUZZLED,  22  E.  Newberry  Rd.,  Bloomfield  CT  06002.  (203)769-5700.  Fax:  (203)769-5799.  Contact: 

Sue  Tyska.  Estab.  1987.  Produces  games  and  puzzles  for  children  and  adults.  "BePuzzled  mystery  jigsaw 

games  challenge  players  to  solve  an  original  whodunit  thriller  by  matching  clues  in  the  mystery  with  visual 

clues  revealed  in  the  puzzle." 

Needs:  Works  with  8-16  freelance  artists/year.  Buys  20-40  designs  and  illustrations/year.  Prefers  local  artists 

with  experience  in  children's  book  and  adult  book  illustration.  Uses  freelancers  mainly  for  box  cover  art, 

puzzle  images  and  character  portraits.  All  illustrations  are  done  to  spec.  Considers  many  media. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume,  SASE,  tearsheets,  photographs  and 

transparencies.  Samples  are  filed.  Reports  back  within  2  months.  Art  Director  will  contact  artist  for  portfolio 

review  if  interested.  Portfolio  should  include  original/final  art  and  photographs.  Original  artwork  is  returned 

at  the  job's  completion.  Sometimes  requests  work  on  spec  before  assigning  a  job.  Pays  by  the  project,  $300- 

3,000.  Finds  artists  through  word  of  mouth,  magazines,  submissions,  sourcebooks,  agents,  galleries,  reps, 

etc. 

Tips:  Prefers  that  artists  not  "ask  that  all  material  be  returned.  I  like  to  keep  a  visual  in  my  files  for  future 

reference.  New  and  fresh  looking  illustration  styles  are  key." 

BERGQU1ST  IMPORTS,  INC.,  1412  Hwy.  33  S.,  Cloquet  MN  55720.  (218)879-3343.  Fax:  (218)879- 
0010.  E-mail:  bbergqul06@aol.com.  President:  Barry  Bergquist.  Estab.  1948.  Produces  paper  napkins,  mugs 
and  tile.  Wholesaler  of  mugs,  decorator  tile,  plates  and  dinnerware. 

Needs:  Approached  by  5  freelancers/year.  Works  with  5  freelancers/year.  Buys  50  designs  and  illustrations/ 
year.  Prefers  freelancers  with  experience  in  Scandinavian  and  wildlife  designs.  Works  on  assignment  only. 
Uses  freelancers  for  calligraphy.  Produces  material  for  Christmas,  Valentine's  Day  and  everyday.  Submit 
seasonal  material  6-8  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets  and  photographs.  Samples  are  not 
filed  and  are  returned.  Reports  back  within  2  months.  Request  portfolio  review  in  original  query.  Artist 
should  follow-up  with  a  letter  after  initial  query.  Portfolio  should  include  roughs,  color  tearsheets  and  photo 
graphs.  Rights  purchased  vary  according  to  project.  Originals  are  returned  at  job's  completion.  Requests 
work  on  spec  before  assigning  a  job.  Pays  by  the  project,  $50-300;  average  flat  fee  of  $50  for  illustration/ 
design;  or  royalties  of  5%.  Finds  artists  through  word  of  mouth,  submissions/self-promotions  and  art  fairs. 

BLACK  "INC"  GREETINGS,  P.O.  Box  301248,  Houston  TX  77230-1248.  (713)997-6940.  Fax:  (713)485- 

5367.  Owner:  Frank  Williamson.  Estab.  1993.  Produces  greeting  cards.  Black  "Inc"  Greetings  produces 

greeting  cards  that  are  targeted  mainly  toward  African- Americans  and  other  ethnic  groups. 

Needs:  Approached  by  25  freelancers/year.  Works  with  2-4  freelancers/year.  Buys  20  freelance  designs  and 

illustrations/year.  Prefers  local  freelancers  (but  will  consider  others)  with  experience  in  watercolor,  gouache, 

acrylic  paints.  Works  on  assignment  only.  Uses  freelancers  mainly  for  illustrations  and  design.  Also  for  P- 

0-P  displays  and  mechanicals.  Art  guidelines  for  SASE  with  first-class  postage.  Considers  all  media.  Looking 

for  styles  that  are  consistent  to  the  appeal  of  our  main  target  market.  Prefers  5X7.  Needs  computer-literate 

freelancers  for  design,  illustration  and  production.  Produces  material  for  all  holidays  and  seasons.  Submit 

seasonal  material  6  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure  and  SASE.  Samples  are  not  filed  and  are  returned 

by  SASE  if  requested  by  artist.  Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should 

include  thumbnails,  roughs,  final  art,  photostats,  tearsheets  and  photographs.  Negotiates  rights  purchased. 

Originals  are  not  returned.  Pays  by  the  project,  $540.  Finds  artists  through  word  of  mouth,  art  schools  and 

submissions. 

Tips:  "Show  your  best  strength  in  a  particular  media.  Present  a  professional  portfolio/image;  present  quality 

material." 

GENE  BLILEY  STATIONERY,  20644  Superior  St.,  Chatsworth  CA  91311.  (818)998-0323.  Fax: 
(818)998-5808.  General  Manager:  Gary  Lainer.  Sales  Manager:  Ron  Pardo.  Estab.  1967.  Produces  stationery, 
family-oriented  birth  announcements  and  invitations  for  most  events  and  Christmas  cards. 

•  This  company  also  owns  Frederick  Beck  Originals  (see  listing).  One  submission  will  be  seen  by 

both  companies. 

Needs:  Approached  by  10-20  freelancers/year.  Works  with  4-7  freelancers/year.  Buys  15-60  designs  and 
illustrations/year.  Uses  freelancers  mainly  for  invitation  and  photo  card  designs.  Also  for  calligraphy  and 
mechanicals.  Considers  any  color  media,  except  photography  and  oil.  Produces  material  for  Christmas, 
graduation,  birthdays,  Valentine's  Day  and  Mother's  Day.  Submit  Christmas  material  1  year  in  advance; 
others  reviewed  year  round. 

First  Contact  &  Terms:  Send  query  letter  with  resume  and  color  tearsheets,  photographs  or  photocopies. 
Samples  are  filed.  Portfolio  review  not  required.  Original  artwork  usually  not  returned  at  job's  completion. 
Sometimes  requests  work  on  spec  before  assigning  a  job.  Pays  flat  fee  of  $100-150  per  design  on  average. 
Buys  all  rights. 


50    Artist's  &  Graphic  Designer's  Market  '97 

Tips:  uWe  are  open  to  new  ideas  and  different  approaches  within  our  niche.  Our  most  consistent  need  is 
designs  for  Christmas  invitations  and  photo  cards.  Familiarize  yourself  with  the  marketplace." 

BLUE  SKY  PUBLISHING,  6395  Gunpark  Dr.,  Suite  M,  Boulder  CO  80301,  (303)5304654,  Fax; 
(303)530-4627.  E-mail:  102200.145® compuserve.com.  Art  Director:  Theresa  Brown.  Rstab.  1W>,  Produces 
greeting  cards.  "At  Blue  Sky  Publishing,  we  are  committed  to  producing  contemporary  fine  art  greeting 
cards  that  communicate  reverence  for  nature  and  all  creatures  of  the^ earth,  that  share  different  cultural 
perspectives  and  traditions,  and  that  maintain  the  integrity  of  our  artists1  work," 

Needs:  Approached  by  500  freelancers/year.  Works  with  30  freelancers/year.  Licenses  80  fine  art  pieces/ 
year.  Works  with  freelancers  from  all  over  US.  Prefers  freelancers  with  experience  in  fine  art  media:  oils, 
oil  pastels,  vibrant  watercolor,  fine  art  photography.  "We  primarily  license  existing  pieces  of  art  or  photogra 
phy.  We  rarely  commission  work."  Looking  for  colorful,  contemporary  images  with  strong  emotional  impact, 
Art  guidelines  for  SASE  with  first-class  postage.  Produces  cards  for  all  occasions,  99%  of  design  and  5% 
of  illustration  require  knowledge  of  QuarkXPress,  Aldus  PageMaker  and  Adobe  Illustrator.  Submit  seasonal 
material  1  year  in  advance.  . 

First  Contact  &  Terms:  Send  query  letter  with  SASE,  slides  or  transparencies.  Samples  are  filed  or 
returned.  Reports  back  within  2-3  months  only  if  interested.  Transparencies  are  returned  at  job's  completion. 
Pays  royalties  of  3%  with  upfront  license  fee  of  $250  per  image.  Buys  greeting  card  rights  for  5  years 
(standard  contract;  sometimes  negotiated). 

Tips:  "We're  interested  in  seeing  artwork  with  strong  emotional  impact.  Holiday  cards  are  what  we  produce 
in  biggest  volume.  We  are  looking  for  joyful  images,  cards  dealing  with  relationships,  especially  between 
men  and  women,  with  pets,  with  Mother  Nature  and  folk  art.  Vibrant  colors  are  important/' 

JBONITA  PIONEER  PACKAGING,  500  Bonita  RdM  Portland  OR  97224.  (503)684-6542.  Fax: 

(503)639-5965.  Creative  Director:  Jim  Parker.  Estab.  1928.  Produces  giftwrap,  shopping  bags,  boxes  and 
merchandise  bags. 

Needs:  Approached  by  20  artists/year.  Works  with  10-20  artists/year.  Buys  10-20  designs  and  illustrations/ 
year.  Prefers  artists  with  experience  in  giftwrap.  Considers  acrylic.  Seeks  upscale  traditional  and  contempo 
rary  styles.  Prefers  15"  cylinder  circumference.  Produces  material  for  all  occasions.  Considers  submissions 
year-round. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets  and  slides.  Samples  are  not  filed  and 
are  returned  only  if  requested  by  artist.  Reports  back  within  3  weeks.  To  show  a  portfolio,  mail  thumbnails, 
roughs,  slides  and  photographs.  Original  artwork  is  not  returned  to  the  artist  after  job's  completion.  Pays 
average  flat  fee  of  $200-375/design.  Buys  all  rights. 

Tips:  "Know  the  giftwrap  market  and  be  professional.  Understand  flexographie  printing  process  limitations." 
Does  not  want  to  see  too  many  colors  or  process  design. 

THE  BRADFORD  EXCHANGE,  9333  Milwaukee  Ave.,  Niles  IL  60714.  (708)581-8204,  Fax:  (708)581- 

8770.  Art  Acquisition  Manager:  Susan  Collier.  Estab.  1973.  Produces  and  markets  collectible  plates.  "Brad 
ford  produces  limited  edition  collectors  plates  featuring  various  artists'  work  which  is  reproduced  on  the 
porcelain  surface.  Each  series  of  6-8  plates  is  centered  around  a  concept,  rendered  by  one  artist,  and  marketed 
internationally." 

Needs:  Approached  by  thousands  of  freelancers/year.  Works  with  approximately  l(K)  freelancers/year.  Pre 
fers  artists  with  experience  in  rendering  painterly,  realistic,  "finished'*  scenes;  best  mediums  are  oil  and 
acrylic.  Art  guidelines  by  calling  (847)581-6781.  Uses  freelancers  for  all  work  including  border  designs, 
sculpture.  Considers  oils,  watercolor,  acrylic  and  sculpture.  Traditional  representational  style  is  best,  depicting 
scenes  of  children,  pets,  wildlife,  homes,  religious  subjects,  fantasy  art,  florals  or  songbirds  in  idealized 
settings.  Produces  material  for  all  occasions.  Submit  seasonal  material  6-9  months  in  advance. 
First  Contact  &  Terms:  Designers  send  brochure,  transparencies,  tearsheets,  photographs,  photocopies 
or  slides.  Illustrators  and  sculptors  send  query  letter  with  brochure,  photocopies,  photographs,  SASE,  slides, 
tearsheets  and  transparencies.  Samples  are  filed  and  are  not  returned.  Art  Director  will  contact  artist  only  if 
interested.  Originals  are  returned  at  job's  completion.  Pays  by  project.  Pays  royalties.  Rights  purchased  vary 
according  to  project. 

BRAZEN  IMAGES,  INC.,  269  Chatterton  Pkwy.,  White  Plains  NY  10606-2013,  (914)949-2605.  Fax: 

(914)683-7927.  President/Art  Director:  Kurt  Abraham.  Estab.  1981.  Produces  greeting  cards  and  postcards. 

"Primarily  we  produce  cards  that  lean  towards  the  erotic  arts;  whether  that  be  of  a  humorous/novelty  nature 

or  a  serious/fine  arts  nature.  We  buy  stock  only — no  assignments." 

Needs:  Approached  by  10-20  freelancers/year.  Works  with  10  freelancers/year.  Buys  10-30  freelance  designs 

and  illustrations/year.  Uses  freelancers  mainly  for  postcards.  Considers  any  media  *'I  don't  want  to  limit  the 

options."  Prefers  5X7  (prints);  may  send  slides.  Produces  material  for  Christmas,  Valentine's  Day,  Hanukkah, 

Halloween,  birthdays,  everyday  and  weddings. 

First  Contact  &  Terms:  Send  query  letter  with  photographs,  slides,  SASE  and  transparencies.  Samples 

are  filed  or  returned  by  SASE  if  requested  by  artist.  Reports  back  ASAP  depending  on  workload.  Company 

will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  final  art,  photographs,  slides 


Greeting  Cards,  Games  &  Products    5 1 

and  transparencies.  Buys  one-time  rights.  Originals  are  returned  at  job's  completion.  Pays  royalties  of  2%. 
Finds  artists  through  artists'  submissions. 

BRILLIANT  ENTERPRISES,  117  W.  Valerio  St.,  Santa  Barbara  CA  93101.  Art  Director:  Ashleigh  Bril 
liant.  Publishes  postcards. 

Needs:  Buys  up  to  300  designs/year.  Freelancers  may  submit  designs  for  word-and-picture  postcards,  illus 
trated  with  line  drawings. 

First  Contact  &  Terms:  Submit  5/2  X  31/2  horizontal  b&w  line  drawings  and  SASE.  Reports  in  2  weeks. 
Buys  all  rights.  "Since  our  approach  is  very  offbeat,  it  is  essential  that  freelancers  first  study  our  line. 
Ashleigh  Brilliant's  books  include  /  May  Not  Be  Totally  Perfect,  But  Parts  of  Me  Are  Excellent',  Appreciate 
Me  Now  and  Avoid  the  Rush;  and  /  Want  to  Reach  Your  Mind.  Where  Is  It  Currently  Located?  We  supply  a 
catalog  and  sample  set  of  cards  for  $2  plus  SASE."  Pays  $50  minimum,  depending  on  "the  going  rate"  for 
camera-ready  word-and-picture  design. 

Tips:  "Since  our  product  is  highly  unusual,  familiarize  yourself  with  it  by  sending  for  our  catalog.  Otherwise, 
you  will  just  be  wasting  our  time  and  yours." 

BRISTOL  GIFT  CO.,  INC.,  P.O.  Box  425,  6  North  St.,  Washingtonville  NY  10992.  (914)496-2821.  Fax: 
(914)496-2859.  President:  Matt  Ropiecki.  Estab.  1988.  Produces  posters  and  framed  pictures  for  inspiration 
and  religious  markets. 

Needs:  Approached  by  5-10  freelancers/year.  Works  with  2  freelancers/year.  Buys  15-30  freelance  designs 
and  illustrations/year.  Works  on  assignment  only.  Uses  freelancers  mainly  for  design.  Also  for  calligraphy, 
P-O-P  displays  and  mechanicals.  Prefers  16X20  or  smaller.  10%  of  design  and  60%  of  illustration  require 
knowledge  of  Aldus  PageMaker  or  Adobe  Illustrator.  Produces  material  for  Christmas,  Mother's  Day,  Father's 
Day  and  graduation.  Submit  seasonal  material  6  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure  and  photocopies.  Samples  are  filed  and  are 
returned.  Reports  back  within  2  weeks.  Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio 
should  include  roughs.  Requests  work  on  spec  before  assigning  a  job.  Originals  are  not  returned.  Pays  by 
project  or  royalties  of  10%.  Rights  purchased  vary  according  to  project.  Interested  in  buying  second  rights 
(reprint  rights)  to  previously  published  artwork. 

fBRODERBUND  SOFTWARE,  INC.,  500  Redwood  Blvd.,  P.O.  Box  6121,  Novato  CA  94948-6121. 
Attn:  P2  Art,  (415)382-4400.  E-mail:  broder.com.  Estab.  1980.  Produces  educational/entertainment  software. 

•  Also  see  Broderbund's  listing  in  Book  Publishers. 

Needs:  Approached  by  100  freelancers/year.  Works  with  25  freelancers/year.  Buys  200-700  freelance  designs 
and  illustrations/year.  Prefers  artists  with  experience  in  computer  art  and  multimedia  design.  Works  on 
assignment  only.  Uses  freelancers  jnainly  for  computer  illustration  and  design.  Also  for  interface.  Considers 
tearsheets  or  disks.  "We  like  a  variety  of  styles  but  we  ask  that  artists  look  at  our  products  before  submitting 
artwork."  100%  of  freelance  work  demands  knowledge  of  Adobe  Illustrator  5.5  or  6.0,  Aldus  FreeHand, 
Adobe  Photoshop.  Produces  material  for  all  holidays  and  seasons.  Submit  seasonal  material  6  months  in 
advance. 

First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  resume  or  tearsheets.  Accepts  submis 
sions  on  disk.  Samples  are  filed  and  are  not  returned.  Will  contact  for  portfolio  review  if  interested.  Portfolio 
should  include  final  art.  Rights  purchased  vary  according  to  project.  Payment  varies  based  on  assignment. 
Finds  artists  through  word  of  mouth,  unsolicited  samples,  design  books. 
Tips:  "Display  a  familiarity  with  our  purpose  and  our  products." 

BRUSH  DANCE  INC.,  100  Ebbtide  Ave.,  Bldg.  #1,  Sausalito  CA  94965.  (415)331-9030.  Fax:  (415)331- 

9059.  Vice  President  of  Marketing:  Diana  Hill.  Estab.  1989.  Produces  greeting  cards,  posters,  calendars, 

bookmarks,  blank  journal  books,  T-shirts  and  magnets.  "Brush  Dance  creates  products  that  make  'spiritual' 

ideas  accessible.  We  do  this  by  combining  humor,  heartfelt  sayings  and  sacred  writings  with  exceptional 

art." 

Needs:  Approached  by  60  freelancers/year.  Works  with  20  freelancers/year.  Buys  50  freelance  designs  and 

illustrations/year.  Art  guidelines  for  9  X 11  SASE  with  $1.50  postage.  Uses  freelancers  mainly  for  illustration 

and  calligraphy.  Looking  for  non-traditional,  spiritual  work  conveying  emotion  or  message.  Prefers  5  X  7  or 

7X5  originals  or  designs  that  can  easily  be  reduced  or  enlarged  to  these  proportions.  Produces  material  for 

all  occasions.  Submit  seasonal  material  by  November  15  (for  following  year's  Christmas,  Hanukkah)  or  by 

June  1  (for  following  year's  Valentine's). 

First  Contact  &  Terms:  Call  or  write  for  artist  guidelines  before  submitting.  Send  query  letter.  Samples 

are  filed  or  returned  by  SASE.  Reports  back  to  the  artist  only  if  interested.  Buys  all  rights.  Originals  are 

returned  at  job's  completion.  Pays  royalty  of  5-7.5%  depending  on  product.  Finds  artists  through  word  of 

mouth. 

BURGOYNE,  INC.,  2030  E.  Byberry  Rd.,  Philadelphia  PA  19116.  (215)677-8962.  Fax:  (215)677-6081. 
Contact:  Art  Director.  Estab.  1907.  Produces  greeting  cards.  Publishes  Christmas  greeting  cards  geared 
towards  all  age  groups.  Style  ranges  from  traditional  to  contemporary  to  old  masters'  religious. 


52    Artist's  &  Graphic  Designer's  Narket  '97 


Artist  ETA's  vibrant,  stylized  floral  arrangement  "conveys  beauty,  joy  and  'aliveness1 "  says  Diana  Hill  of 
Brush  Dance.  The  artist  receives  7.5%  royalty  for  the  card,  ETA  created  the  lettering  and  illustration,  and 
collaborated  on  the  wording.  She  learned  of  the  company  from  another  artist  working  for  Brush  Dane©. 


Needs:  Approached  by  150  freelancers/year,  Works  with  25  freelancers/year.  Buys  50  designs  and  illustra 
tions/year.  Prefers  freelancers  with  experience  in  all  styles  and  techniques  of  greeting  card  design  Art 
guidelines  available  free  for  SASE  with  first-class  postage.  Uses  freelancers  mainly  for  Christmas  'illustra 
tions.  Also  for  lettering/typestyle  work.  Considers  watercolor  and  pen  &  ink.  Produces  material  for  Christmas, 
Accepts  work  all  year  round. 


Greeting  Cards,  Games  &  Products     53 

First  Contact  &  Terms:  Send  query  letter  with  slides,  tearsheets,  transparencies,  photographs,  photocopies 
and  SASE.  Samples  are  filed.  Creative  Director  will  contact  artist  for  portfolio  review  if  interested.  Pays  flat 
fee.  Buys  first  rights  or  all  rights.  Sometimes  requests  work  on  spec  before  assigning  a  job.  Interested  in 
buying  second  rights  (reprint  rights)  to  previously  published  work,  first  rights  or  all  rights. 
Tips:  "Send  us  fewer  samples.  Sometimes  packages  are  too  lengthy." 

$CAN  CREATIONS,  INC.,  Box  8576,  Pembroke  Pines  FL  33084.  (305)581-3312.  President:  Judy  Rappo- 
port.  Estab.  1984.  Manufacturer  of  decorated  plastic  pails  directed  to  juvenile  market.  Clients:  balloon  and 
floral  designers,  party  planners  and  suppliers,  department  stores,  popcorn  and  candy  retailers. 
Needs:  Approached  by  8-10  freelance  artists/year.  Works  with  2-3  freelance  designers/year.  Assigns  5 
freelance  jobs/year.  Prefers  local  artists  only.  Works  on  assignment  only.  Uses  freelance  artists  mainly  for 
"design  work  for  plastic  containers."  Also  uses  artists  for  advertising  design,  illustration  and  layout;  brochure 
design;  posters;  signage;  magazine  illustration  and  layout. 

First  Contact  &  Terms:  Send  query  letter  with  tearsheets  and  photostats.  Samples  are  not  filed  and  are 
returned  by  SASE  only  if  requested  by  artist.  Reports  back  within  2  weeks.  Call  or  write  to  schedule  an 
appointment  to  show  a  portfolio,  which  should  include  roughs  and  b&w  tearsheets  and  photostats.  Pays  for 
design  by  the  project,  $75  minimum.  Pays  for  illustration  by  the  project,  $150  minimum.  Considers  client's 
budget  and  how  work  will  be  used  when  establishing  payment.  Negotiates  rights  purchased. 
Tips:  "We  are  looking  for  cute  and  very  simple  designs,  not  a  lot  of  detail." 

CAPE  SHORE,  INC.,  42  N.  Elm  St.,  Yarmouth  ME  04096.  (207)846-3726.  Art  Director:  Joan  Jordan. 

Estab.  1947.  "Cape  Shore  is  concerned  with  seeking,  manufacturing  and  distributing  a  quality  line  of  gifts 

and  stationery  for  the  souvenir  and  gift  market." 

Needs:  Approached  by  50-75  freelancers/year.  Works  with  30-40  freelancers/year.  Buys  75-80  freelance 

designs  and  illustrations/year.  Prefers  artists  with  experience  in  illustration.  Uses  freelance  artists  mainly  for 

illustrations  for  boxed  notes  and  Christmas  card  designs.  Considers  watercolor,  gouache,  acrylics,  tempera, 

pastel,  markers,  colored  pencil.  Looking  for  traditional  subjects  rendered  in  a  realistic  style  with  strong 

attention  to  detail.  Prefers  final  artwork  on  flexible  stock  for  reproduction  purposes. 

First  Contact  &  Terms:  Send  query  letter  with  photocopies  and  slides.  Samples  are  filed  or  are  returned 

by  SASE.  Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  slides, 

finished  samples,  printed  samples.  Pays  by  the  project,  $150  minimum.  Buys  reprint  rights  or  varying  rights 

according  to  project. 

Tips:  "Cape  Shore  is  looking  for  realistic  detail,  good  technique,  bright  clear  colors  and  fairly  tight  designs 

of  traditional  themes." 

CARDMAKERS,  Box  236,  High  Bridge  Rd.,  Lyme  NH  03768.  Phone:  (603)795-4422.  Fax:  (603)795- 
4222.  Principle:  Peter  Diebold.  Estab.  1978.  Produces  greeting  cards.  "We  produce  special  cards  for  special 
interests  and  greeting  cards  for  businesses — primarily  Christmas.  We  have  now  expanded  our  Christmas  line 
to  include  'photo  mount'  designs,  added  designs  to  our  everyday  line  for  stockbrokers  and  are  ready  to 
launch  a  line  for  boaters." 

Needs:  Approached  by  more  than  100  freelancers/year.  Works  with  5-10  freelancers/year.  Buys  10-20 
designs  and  illustrations/year.  Prefers  professional  caliber  artists.  Works  on  assignment  only.  Uses  freelancers 
mainly  for  greeting  card  design,  calligraphy  and  mechanicals.  Also  for  paste-up.  Considers  all  media.  "We 
market  5X7  cards  designed  to  appeal  to  individual's  specific  interest — golf,  tennis,  etc."  Prefers  an  upscale 
look.  Submit  seasonal  ideas  6-9  months  in  advance. 

First  Contact  &  Terms:  Designers  send  query  letter  with  SASE  and  brief  sample  of  work.  Illustrators 
send  postcard  sample  or  query  letter  with  brief  sample  of  work.  "One  good  sample  of  work  is  enough  for 
us.  A  return  postcard  with  boxes  to  check  off  is  wonderful.  Phone  calls  are  out;  fax  is  a  bad  idea."  Samples 
are  filed  or  are  returned  by  SASE.  Reports  back  to  artist  only  if  interested.  Portfolio  review  not  required. 
Pays  by  project.  Rights  purchased  vary  according  to  project.  Interested  in  buying  second  rights  (reprint  rights) 
to  previously  published  work,  if  not  previously  used  for  greeting  cards.  Finds  artists  through  word  of  mouth, 
exhibitions  and  Artist's  &  Graphic  Designer's  Market. 

Tips:  "It's  important  that  you  show  us  samples  before  requesting  submission  requirements.  There's  a  'bunker' 
mentality  in  business  today  and  suppliers  (including  freelancers)  need  to  understand  the  value  they  add  to 
the  finished  product  in  order  to  be  successful.  Consumers  are  getting  more  for  less  every  day  and  demanding 
more  all  the  time.  We  need  to  be  more  precise  every  day  in  order  to  compete." 

CARDS  FOR  A  CAUSE,  175  Spencer  Place,  Ridgewood  NJ  07450.  Creative  Director:  Carolyn  Ferrari. 
Estab.  1994.  Produces  greeting  cards.  "Cards  For  A  Cause  produces  greeting  cards  (everyday  note  cards  and 
holiday  cards)  to  benefit  charitable  and  nonprofit  organizations  (including  Amnesty  International  USA, 
National  Committee  to  Prevent  Child  Abuse,  Environmental  Defense  Fund,  American  Foundation  for  AIDS 
Research  and  others).  A  percentage  of  all  sales  revenues  goes  to  the  beneficiary  organizations." 
Needs:  Approached  by  100  freelancers/year.  "This  will  be  our  first  year  buying  art."  Expects  to  purchase 
10-20  freelance  designs  and  illustrations/year.  Works  on  assignment  only.  Uses  freelancers  mainly  for  greeting 
card  art/design.  Considers  all  media  (except  photography).  "We're  looking  for  artwork  that  depicts  the  ideals 


54    Artist's  &  Graphic  Designer's  Market  '97 

of  the  beneficiary  organizations  we  represent  (i.e.,  environmental/wildlife  art  for  the  Hnvironmcntui  Defense 
Fund)  in  any  style  appropriate  for  greeting  cards."  Prefers  art  proportionate  to  5  X  7-inch  cart!  Formal.  Pro 
duces  material  for  Christmas,  Hanukkah  and  everyday.  Submit  seasonal  material  1  year  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  brochure,  SASH,  photocopies  and  color  copies,  Samples 
are  filed  or  returned  by  SASE,  Reports  back  within  2  months.  Portfolio  should  include  final  art,  learsheets 
and  transparencies.  Negotiates  rights  purchased.  Originals  are  returned  at  job's  completion,  Pa\s  In  the 
project,  $200-300.  "We  only  look  at  submissions  from  February  through  March;  only  work  suited  to  the 
cause  or  style." 

Tips:  "We  use  all  sources  available  to  locate  talent,  We  encourage  artists'  submissions  because  we  like  to 
work  with  artists  interested  in  causes,  We  are  most  impressed  when  artists  have  done  their  homework  prior 
to  sending  us  a  submission.  Because  our  needs  are  very  specifically  tied  to  causes,  we  appreciate  seeing 
appropriately  specific  submissions.  We've  had  a  tremendous  response  to  our  card  line,  People  are  becoming 
much  more  cause-conscious  in  their  purchasing  decisions/' 

JJ.F.  CAROLL  PUBLISHING,  215  Park  Ave.  S.,  New  York  NY  I(XX)3.  (212)387-79.^8.  Art  Director; 

Glen  Hunter.  Estab.  1982.  Produces  greeting  cards,  games,  stationery,  paper  tableware  pnxiucts,  calendars, 

giftwrap  and  posters.  Manufactures  gift  items  and  New*  York  City  area  products. 

Needs:  Approached  by  40  freelance  artists/year,  Works  with  4  freelance  artists/yean  Buys  i(X)  designs  and 

illustrations/year.  "We  are  looking  for  good  work  that  is  consumer  oriented,"  Uses  freelancers  for  P-O-P 

displays,  paste-up,  mechanicals  and  color  and  b&w  cartoons.  Style  must  be  accessible  to  those  viewing. 

Produces  material  for  all  holidays  and  seasons. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume',  SASH  and  any  type  of  art  sample. 

Samples  are  filed  or  are  returned.  Reports  back  within  2  weeks.  To  show  portfolio,  mail  appropriate  materials: 

thumbnails,  roughs,  printed  samples,  b&w  or  color  dummies  and  photographs,  Pays  by  the  project.  Rights 

purchased  vary  according  to  project, 

Tips:  "Call  if  you  have  project  ideas  you'd  like  to  have  published  for  New  York  area  products,  calendars 

or  maps." 

J*CARTEL  INTERNATIONAL,  Box  918,  Edinburgh  Way,  Harlow  Essex  CM20  2DU  England.  Phone: 
0279  641125.  Fax:  0279  635672,  Group  Publishing  Director:  Linda  Worsfold.  Publishes  greeting  cards, 
postcards,  posters,  pop  and  personality  products,  stationery,  calendars  and  T-shirts, 
Needs:  Produces  material  for  everyday,  special  occasions,  Christmas,  Valentine's  Day,  Mother's  Day,  Fa 
ther's  Day  and  Easter,  plus  quality  artwork  for  posters, 

First  Contact  £  Terms:  Send  query  letter  with  brochure,  photographs,  transparencies,  photocopies  and 
slides.  Accepts  disk  submissions  compatible  with  Adobe  Illustrator,  Apple  Maes,  Send  SyQuest  disks,  Sam 
ples  not  filed  are  returned.  Reports  back  within  30  days,  To  show  portfolio,  mail  roughs,  photostats  and 
photographs.  Originals  returned  after  job's  completion.  Pay  royalties  or  pays  by  the  project.  Negotiates  rights 
purchased.  '  c 

CASE  STATIONERY  CO.,  INC.,  1 79  Saw  Mill  River  Rd,  Yonkers  NY  1 070 1 ,  (9 1 4)965-5 1  (X).  President: 

Jerome  Sudnow.  Vice  President:  Joyce  Blackwood.  Estab.  1954.  Produces  stationery,  notes,  memo  pads  and 

tins  for  mass  merchandisers  in  stationery  and  housewares  departments. 

Needs:  Approached  by  10  freelancers/year.  Buys  50  designs  from  freelancers/year.  Works  on  assignment 

only.  Buys  design  and/or  illustration  mainly  for  stationery  products.  Uses  freelancers  for  mechanicals  and 

ideas.  Produces  materials  for  Christmas;  submit  6  months  in  advance.  Likes  to  see  youthful  and  traditional 

styles,  as  well  as  English  and  French  country  themes.  10%  of  freelance  work  requires  computer  skills, 

First  Contact  &  Terms:  Send  query  letter  with  remind  and  tearsheets,  photostats,  photocopies,  slides  and 

photographs.  Samples  not  filed  are  returned.  Reports  back.  Call  or  write  for  appointment  to  show  a  portfolio 

Original  artwork  is  not  returned.  Pays  by  project.  Buys  first  rights  or  one-time  rights, 

Tips:  "Find  out  what  we  do.  Get  to  know  us.  We  are  creative  and  know  how  to  sell  a  product/' 

JH  GEORGE  CASPAR!,  INC.,  225  Fifth  Ave.,  New  York  NY  10010,  (2 1 2)995-5710,  Contact:  Lucille 
Andnola.  Publishes  greeting  cards,  Christmas  cards,  invitations,  giftwrap  and  paper  napkins  "The  line 
maintains  a  very  traditional  theme," 

Needs:  Buys  80-100  illustrations/year.  Prefers  watercolor  and  other  color  media,  Produces  seasonal  material 
for  Christmas,  Mother's  Day,  Father's  Day,  Easter  and  Valentine's  Day. 

First  Contact  &  Terms:  Send  samples  to  Lucille  Andriola  to  review.  Prefers  unpublished  original  illustra 
tions,  slides  or  transparencies.  Art  Director  will  contact  artist  for  portfolio  review  if  interested  Pays  on 
acceptance;  negotiable.  Pays  flat  fee  of  $400  for  design.  Finds  artists  through  word  of  mouth,  magazines, 
submissions/selt-promotions,  sourcebooks,  agents,  visiting  artist's  exhibitions,  art  fairs  and  artists'  reps, 
Tips:  "Caspari  and  many  other  small  companies  rely  on  freelance  artists  to  give  the  line  a  fresh,  overall 
style  rather  than  relying  on  one  artist.  We  feel  this  is  a  strong  point  of  our  company,  Please  do  not  .send 
verses. 


Greeting  Cards,  Games  &  Prodocts    55 

CATCH  PUBLISHING,  INC.,  456  Penn  Street,  Yeadon  PA  19050.  (610)626-7770.  Fax:  (610)626-2778. 
Contact;  Michael  Markowicz.  Produces  greeting  cards,  stationery,  giftwrap,  blank  books  and  posters. 
Needs:  Approached  by  200  freelancers/year.  Works  with  5-10  freelancers/year.  Buys  25-50  freelance  designs 
and  illustrations/year.  Art  guidelines  for  SASE  with  first-class  postage.  Works  on  assignment  only.  Uses 
freelancers  mainly  for  design.  Considers  all  media.  Produces  material  for  Christmas,  New  Year  and  everyday. 
Submit  seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  resume,  slides,  SASE  and  transparen 
cies.  Samples  are  not  filed  and  are  returned  by  SASE  if  requested  by  artist.  Reports  back  within  2-6  months. 
Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  final  art,  slides  and 
4X5  and  8X 10  transparencies.  Rights  purchased  vary  according  to  project.  Originals  are  returned  at  job's 
completion.  Pays  royalties  of  10-12%  (may  vary  according  to  job).  Finds  artists  through  submissions,  word 
of  mouth  and  referrals. 

CEDCO  PUBLISHING  CO.,  2955  Kerner  Blvd.,  San  Raphael  CA  94901.  E-mail:  sales@cedco.com. 
Website:  http://www.cedco.com.  Contact:  Art  Department.  Estab.  1982.  Produces  180  upscale  calendars  and 
books. 

Needs:  Approached  by  500  freelancers/year.  Works  with  5  freelancers/year.  Buys  48  freelance  designs  and 
illustrations/year.  Art  guidelines  for  SASE  with  first-class  postage.  "We  never  give  assignment  work."  Uses 
freelancers  mainly  for  stock  material  and  ideas.  "We  use  either  35mm  slides  or  4  X  5s  of  the  work." 
First  Contact  &  Terms:  "No  phone  calls  accepted."  Send  query  letter  with  photographs  and  tearsheets. 
Samples  are  filed.  "Send  non-returnable  samples  only."  Reports  back  to  the  artist  only  if  interested.  To  show 
portfolio,  mail  thumbnails  and  b&w  photostats,  tearsheets  and  photographs.  Original  artwork  is  returned  at 
the  job's  completion.  Pays  by  the  project.  Buys  one-time  rights.  Interested  in  buying  second  rights  (reprint 
rights)  to  previously  published  work.  Finds  artists  through  art  fairs  and  licensing  agents. 
Tips:  "Full  calendar  ideas  encouraged!" 

CENTRIC  CORP.,  6712  Melrose  Ave.,  Los  Angeles  CA  90038.  (213)936-2100.  Fax:  (213)936-2101.  Vice 
President:  Neddy  Okdot.  Estab.  1986.  Produces  fashion  watches,  clocks,  mugs,  frames,  pens  for  ages  13-60. 
Needs:  Approached  by  40  freelancers/year.  Works  with  6-7  freelancers/year.  Buys  40-50  designs  and  illustra 
tions/year.  Prefers  local  freelancers  only.  Works  on  assignment  only.  Uses  freelancers  mainly  for  watch  and 
clock  dials,  frames,  mugs  and  packaging.  Also  for  mechanicals.  Considers  graphics,  computer  graphics, 
cartoons,  pen  &  ink,  photography.  95%  of  freelance  work  demands  knowledge  of  QuarkXPress,  Adobe 
Illustrator,  Adobe  Photoshop  and  Adobe  Paintbox, 

First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  appropriate  samples.  Accepts  submis 
sions  on  disk.  Samples  are  filed  if  interested.  Reports  back  to  the  artist  only  if  interested.  Originals  are 
returned  at  job's  completion.  Requests  work  on  spec  before  assigning  a  job.  Pays  by  project.  Pays  royalties 
of  1-10%  for  design.  Rights  purchased  vary  according  to  project.  Finds  artists  through  submissions/self- 
promotions,  sourcebooks,  agents  and  artists'  reps. 
Tips:  "Show  us  your  range." 

JCENTURY  REGENCY  GREETINGS  (formerly  Regency  &  Century  Greetings),  1500  W  Monroe  St., 

Chicago  IL  60607.  (312)666-8686.  Fax:  (312)243-0590.  Art  Director:  Frank  Stockmal.  Estab.  1921.  Publishes 

Christmas  cards,  traditional  and  some  religious. 

Needs:  Approached  by  300  freelance  artists/year.  Buys  150  freelance  illustrations  and  designs/year.  Prefers 

airbrush,  watercolor,  acrylic,  oil  and  calligraphy.  Prefers  traditional  themes.  Submit  seasonal  art  8  months  in 

advance. 

First  Contact  &  Terms:  Send  query  letter  with  relevant,  current  samples.  Art  Director  will  contact  artist 

for  portfolio  review  if  interested.  Originals  can  be  returned  to  artist  at  job's  completion.  Requests  work  on 

spec  before  assigning  a  job.  Pays  average  flat  fee  of  $300.  Pays  on  acceptance.  Buys  exclusive  Christmas 

card  reproduction  rights.  Interested  in  buying  second  rights  (reprint  rights)  to  previously  published  artwork. 

Finds  artists  through  magazines  and  art  fairs. 

Tips:  "Request  artist's  guidelines  to  become  familiar  with  the  products  and  visit  stationery  shops  for  ideas. 

Portfolio  should  include  published  samples.  Traditional  still  sells  best  in  more  expensive  lines,  but  will 

review  contemporary  designs  for  new  lines."  Sees  an  "increased  need  for  Christmas/holiday  cards  appropriate 

for  businesses  to  send  their  customers." 


HOW  TO  USE  your  Artist's  &  Graphic  Designer's  Market  offers  suggestions  for 
understanding  and  using  the  information  in  these  listings.  Read  this  and  other  articles 
in  the  front  of  this  book  for  important  business  tips. 


56    Artist's  &  Graphic  Designer's  Market  '97 

fCITY  MERCHANDISE  INC.,  68  34th  St.,  P.O.  Box  320081,  Brooklyn  NY  11232.  (718)832-2931, 
Fax:  (718)832-2939.  E-mail:  citymuse@aol.com.  Production  Manager:  Jay  Marshall.  Produces  calendars, 
collectible  figurines,  gifts,  mugs,  souvenirs  of  New  York. 

Needs:  Works  with  6-10  freelancers/year.  Buys  50-100  freelance  designs  and  illustrations/year.  "We  buy 
sculptures  for  our  casting  business."  Prefers  freelancers  with  experience  in  graphic  design,  Works  on  assign 
ment  only.  Uses  freelancers  for  most  projects.  Considers  all  media.  50%  of  design  and  8()'#>  of  illustration 
demand  knowledge  of  Adobe  Photoshop,  QuarkXPress,  Adobe  Illustrator.  Does  not  produce  holiday  material, 
First  Contact  &  Terms:  Designers  send  query  letter  with  brochure,  photocopies,  resume.  Illustrators  and/ 
or  cartoonists  send  postcard  sample  of  work  only.  Sculptors  send  rdsume  and  copies  of  their  work.  Samples 
are  filed.  Reports  back  within  2  weeks.  Portfolios  required  for  sculptors  only  if  interested  in  artist's  work. 
Buys  all  rights.  Pays  by  project. 

CLARKE  AMERICAN,  P.O.  Box  460,  San  Antonio  TX  78292-0460.  (210)662-1449.  Fax:  (210)662-7503. 

Product  Development:  Lecy  Benke,  Estab.  1874.  Produces  checks  and  other  products  and  services  sold 

through  financial  institutions.  "We're  a  national  printer  seeking  original  works  for  check  series,  consisting 

of  five,  three,  or  one  scene.  Looking  for  a  variety  of  themes,  media,  and  subjects  for  a  wide  market  appeal." 

Needs:  Uses  freelancers  mainly  for  illustration  and  design  of  personal  checks.  Considers  all  media  and  a 

range  of  styles.  Prefers  art  twice  standard  check  size, 

First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  brochure  and  rdsume*.  "Indicate  whether 

the  work  is  available;  do  not  send  original  art."  Samples  are  filed  and  are  not  returned.  Reports  back  to  the 

artist  only  if  interested.  Rights  purchased  vary  according  to  project.  Payment  for  illustration  varies  by  the 

project. 

Tips:  uKeep  red  and  black  in  the  illustration  to  a  minimum  for  image  processing," 

CLAY  ART,  239  Utah  Ave.  S.,  San  Francisco  CA  94080.  (415)244-4970.  Fax:  (415)244-4979.  Art  Director: 
Thomas  Biela.  Estab.  1979.  Produces  giftware  and  home  accessory  products:  cookie  jars,  teapots,  salt  & 
peppers,  mugs,  magnets,  pitchers,  masks,  platters  and  canisters. 

Needs:  Approached  by  70  freelancers/year.  Works  with  10  freelancers/year.  Buys  30  designs  and  illustra 
tions/year.  Prefers  freelancers  with  experience  in  3-D  design  of  giftware  and  home  accessory  times.  Works 
on  assignment  only.  Uses  freelancers  mainly  for  illustrations,  3-D  design  and  sales  promotion.  Also  for  P- 
0-P  displays,  paste-up,  mechanicals  and  product  design.  Seeks  humorous,  whimisical,  innovative  work.  6()9f- 
of  freelance  work  demands  knowledge  of  Aldus  PageMaker,  Aldus  FreeHand,  Adobe  Illustrator,  Adobe 
Photoshop. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume*,  SASE,  tearsheets  and  photocopies. 
Samples  are  filed.  Reports  back  to  the  artist  only  if  interested.  Call  for  appointment  to  show  portfolio  of 
thumbnails,  roughs  and  final  art  and  color  photostats,  tearsheets,  slides  and  dummies.  Negotiates  rights 
purchased.  Originals  are  returned  at  job's  completion,  Pays  by  project, 

CLEAR  CARDS,  1 1054  Ventura  Blvd.,  #207,  Studio  City  CA  91604.  (818)980-4120,  Fax:  (818)980-0771, 
Director  of  Marketing:  Andre*  Cheeks.  Estab,  1989.  Produces  greeting  cards,  CD  packaging,  collectibles, 
promotional  and  advertising  products.  "Clear  Cards  produces  and  markets  greeting  cards  using  PVC  and 
high-end  graphics.  The  buying  group  is  women  25-55.  The  unique  concept  lends  itself  to  promotional  and 
advertising  products." 

Needs:  Approached  by  5-10  freelancers/year.  Works  with  3-4  freelancers/year.  Buys  30-50  freelance  designs 
and  illustrations/year.  Looking  for  a  humorous  style  (sketch,  ideas  and  image);  cartoonists  welcome.  Prefers 
9x12  images  with  1"  margins  left/right.  70%  of  work  demands  knowledge  of  Adobe  Illustrator,  Adobe 
Photoshop  and  QuarkXPress.  Produces  material  for  Christmas,  Valentine's  Day,  Mother's  Day,  New  Year, 
birthdays  and  everyday.  Submit  seasonal  material  4  months  in  advance. 

First  Contact  &  Terms:  Send  postcard  sample  of  work.  Samples  are  filed,  Reports  back  with  15  working 
days.  Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  final  art  and 
photographs.  Negotiates  rights  purchased.  Originals  are  not  returned.  Pays  by  the  project,  $100*500,  Finds 
artists  through  submissions,  via  referrals  and  local  art  schools. 

CLEp,  INC.,  4025  Viscount  Ave.,  Memphis  TN  38118.  (901)369-6661.  Fax:  (901)369-6376.  Director  of 
Creative  Arts:  Harriet  Byall.  Estab.  1953.  Produces  greeting  cards,  calendars,  giftwrap,  gift  bags,  valentines 
(kiddie  packs).  "Cleo  is  the  world's  largest  Christmas  giftwrap  manufacturer.  Also  provides  extensive  all 
occasion  product  line.  Cards  are  boxed  only  (no  counter  cards)  and  only  Christmas.  Other  product  categories 
include  some  seasonal  product.  Mass  market  for  all  age  groups." 

Needs:  Approached  by  25  freelancers/year.  Works  with  40-50  freelancers/year.  Buys  more  than  200  freelance 
designs  and  illustrations/year.  Uses  freelancers  mainly  for  giftwrap  and  greeting  cards  (designs),  Also  for 
calligraphy.  Considers  most  any  media.  Looking  for  fresh,  imaginative  as  well  as  classic  quality  designs  for 
Christmas.  Prefers  5  X  7  for  cards;  30"  repeat  for  giftwrap.  Art  guidelines  available,  Submit  seasonal  material 
at  least  a  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  slides,  SASE,  photocopies,  transparencies  and  speculative 
art.  Accepts  submissions  on  disk.  Samples  are  filed  if  interested  or  returned  by  SASE  if  requested  by  artist, 


Greeting  Cards,  Games  &  Products     57 

Reports  back  to  the  artist  only  if  interested.  Rights  purchased  vary  according  to  project;  usually  buys  all 
rights.  Pays  flat  fee.  Finds  artists  through  agents,  sourcebooks,  magazines,  word  of  mouth  and  submissions. 
Tips:  "Understand  the  needs  of  the  particular  market  to  which  you  submit  your  work." 

JCLOUD  9,  3532  Greenwood  Blvd.,  St.  Louis  MO  63143.  (314)644-3500.  Fax:  (314)644-1589.  President/ 
Creative  Director:  Pamela  Miller.  Produces  greeting  cards. 

Needs:  Works  with  12  freelance  artists/year.  Buys  150-200  designs  and  illustrations/year.  Seeks  artists  with 
strong  look  that  can  be  shown  as  a  stand  alone  line.  "We  want  creativity  that  strikes  a  chord  and  mirrors  the 
sentiments  and  emotions  of  present  day  society."  Looking  for  humorous,  whimsical  and  photographic  work. 
Prefers  final  art  5  X  7.  Produces  material  for  all  holidays  and  seasons. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  color  photocopies  and  slides.  Samples  are  filed 
or  are  returned  by  SASE  within  2  months.  Artist  should  follow-up  after  initial  query.  Pays  flat  fee  of  $200 
for  illustration/design;  or  royalty  of  5%.  Considers  buying  second  rights  (reprint  rights)  to  previously  pub 
lished  work.  Finds  artists  through  word  of  mouth,  magazines,  submissions,  visiting  artist's  exhibitions  and 
art  fairs. 

JCOLORS  BY  DESIGN,  7723  Densrnore  Ave.,  VanNuys  CA  91406.  (818)376-1226.  Fax:  (818)376-1669. 
Creative  Director:  Jane  Daly.  Produces  greeting  cards,  giftwrap,  stationery,  imprintables,  invitations,  desk 
top  accessories,  notecards.  "Our  current  products  are  bright,  bold,  whimsical,  watercolors  using  calligraphy 
and  quotes  and  collage  cards  using  gold  ink.  We  are  open  to  new  lines,  new  looks." 
Needs:  Works  with  20-25  freelance  artists/year.  Buys  100-200  freelance  designs  and  illustrations/year.  Uses 
freelance  artists  for  all  products.  Considers  all  media.  "Looking  for  humor  cards,  photo  cards,  cards  that  fit 
into  our  current  line."  Cards  are  5  X  7.  Produces  material  for  all  holidays  and  seasons.  "Anytime  we  welcome 
everyday  submissions;  in  June,  submit  Mother's  Day,  Father's  Day,  Easter,  graduation  and  Valentine's  Day; 
in  January,  submit  Christmas,  New  Year's,  Hanukkah,  Passover,  Thanksgiving,  Halloween,  RoshHashanah." 
First  Contact  &  Terms:  "Please  write  for  our  submission  guidelines  and  catalogue."  Samples  are  returned 
by  SASE.  Reports  back  within  6  weeks.  Art  Director  will  contact  artist  for  portfolio  review  if  interested. 
Portfolio  should  include  color  roughs,  final  art  and  photographs.  Originals  are  not  returned.  Pays  royalties 
of  3-5%  and  $350  advance  against  royalties/piece.  Buys  all  rights  or  negotiates  rights  purchased,  reprint 
rights. 
Tips:  "Phone  calls  are  discouraged." 

COMSTOCK  CARDS,  INC.,  600  S.  Rock  Blvd.,  Suite  15,  Reno  NV  89502.  (702)856-9400.  Fax: 
(702)856-9406.  Production  Manager:  David  Delacroix.  Estab.  1987.  Produces  greeting  cards,  notepads  and 
invitations.  Styles  include  alternative  and  adult  humor,  outrageous,  shocking  and  contemporary  themes; 
specializes  in  fat,  age  and  funny  situations.  No  animals  or  landscapes.  Target  market  predominately  profes 
sional  females,  ages  25-55. 

Needs:  Approached  by  250-350  freelancers/year.  Works  with  10-12  freelancers/year.  "Especially  seeking 
artists  able  to  produce  outrageous  adult-oriented  cartoons."  Uses  freelancers  mainly  for  cartoon  greeting 
cards.  Art  guidelines  for  SASE  with  first-class  postage.  No  verse  or  prose.  Gaglines  must  be  brief.  Prefers 
5X7  final  art.  Produces  material  for  all  occasions.  Submit  holiday  concepts  1 1  months  in  advance.  50%  of 
illustration  requires  computer  skills. 

First  Contact  &  Terms:  Send  query  letter  with  SASE,  tearsheets  or  photocopies.  Samples  are  not  usually 
filed  and  are  returned  by  SASE  if  requested.  Reports  back  only  if  interested.  Portfolio  review  not  required. 
Originals  are  not  returned.  Pays  royalties  of  5%.  Pays  by  project,  $50  minimum;  may  negotiate  other  arrange 
ments.  Buys  all  rights. 
Tips:  "Make  submissions  outrageous  and  fun — no  prose  or  poems." 

CONCORD  LITHO  COMPANY,  INC.,  92  Old  Turnpike  Rd.,  Concord  NH  03301.  (603)225-3328. 
Fax:  (603)225-6120.  Vice  President/Creative  Services:  Lester  Zaiontz.  Estab.  1958.  Produces  greeting  cards, 
stationery,  posters,  giftwrap,  specialty  paper  products  for  direct  marketing.  "We  provide  a  range  of  print 
goods  for  commercial  markets  but  also  supply  high  quality  paper  products  used  for  fundraising  purposes." 
Needs:  Approached  by  50  freelancers/year.  Works  with  10  freelancers/year.  Buys  300  freelance  designs  and 
illustrations/year.  Works  on  assignment  only.  Uses  freelancers  mainly  for  greeting  cards,  wrap  and  calendars. 
Also  for  calligraphy,  P-O-P  displays  and  computer-generated  art.  Considers  all  media  but  prefers  watercolor. 
Art  guidelines  available.  "Our  needs  range  from  generic  seasonal  and  holiday  greeting  cards  to  religious 
subjects,  florals,  nature,  scenics,  inspirational  vignettes.  We  prefer  more  traditional  designs  with  occasional 
contemporary  needs."  Prefers  10  X 14. 100%  of  design  and  15%  of  illustration  demand  knowledge  of  Adobe 
Illustrator,  Adobe  Photoshop,  QuarkXPress,  Aldus  FreeHand  and  Aldus  PageMaker.  Produces  material  for 
all  holidays  and  seasons:  Christmas,  Valentine's  Day,  Mother's  Day,  Father's  Day,  Easter,  Hanukkah,  Pass 
over,  Rosh  Hashanah,  Thanksgiving,  New  Year,  birthdays,  everyday  and  other  religious  dates.  Submit  sea 
sonal  material  6  months  in  advance. 

First  Contact  &  Terms:  Send  introductory  letter  with  resume,  brochure,  photographs,  slides,  photocopies 
or  transparencies.  Accepts  submissions  on  disk.  Samples  are  filed.  Reports  back  within  3  months.  Portfolio 
review  not  required.  Rights  purchased  vary  according  to  project.  Originals  are  returned  at  job's  completion. 


58    Artist's  &  Graphic  Designer's  Market  '97 

Pays  by  the  project,  $200-800.  "We  will  exceed  this  amount  depending  on  project." 
Tips:  "Keep  sending  samples  or  color  photocopies  of  work  to  update  our  reference  library.  Be  patient  and 
follow  guidelines  as  noted  herein  and  send  quality  samples  or  copies.  More  and  more  work  is  coming  in  in 
a  digital  format." 

CONTENOVA  GIFTS,  INC.,  735  Park  N.  Blvd.,  Suite  114,  Clarkston  GA  30021.  (404)292-4676,  Fax: 

(404)292-4684.  Contact:  Creative  Director.  Estab.  1965.  Produces  impulse  gift  merchandise  and  ceramic 

greeting  mugs. 

Needs:  Buys  100  freelance  designs/year  for  mugs  and  other  items.  Prefers  freelancers  with  experience  in 

full  color  work  and  fax  capabilities.  Works  on  assignment  only.  Looking  for  humorous  cartoon  work,  cute 

animals  and  caricatures.  Produces  material  for  Father's  Day,  Christmas,  Easter,  birthdays,  Valentine's  Day, 

Mother's  Day  and  everyday. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  SASE  and  photocopies.  Samples  are 

not  filed  and  are  returned  by  SASE.  Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Portfolio 

should  include  roughs,  photostats,  slides,  color  tearsheets  and  dummies.  Sometimes  requests  work  on  spec 

before  assigning  a  job.  Pays  by  the  project,  $400-500.  Buys  all  rights.  Finds  artists  through  submissions/ 

self-promotions  and  word  of  mouth. 

Tips:  "We  see  steady  growth  for  the  future." 

COTTAGE  ART,  P.O.  Box  425,  Cazenovia  NY  13035.  Owner:  Jeanette  Robertson.  Estab.  1994.  Produces 

greeting  cards  and  notecards.  "All  of  our  designs  are  one  color,  silk  screened,  silhouette  designs.  Most  cards 

are  blank  notes.  They  appeal  to  all  ages  and  males!  They  are  simple  yet  bold." 

Needs:  Uses  freelancers  mainly  for  design.  Considers  flat  b&w;  ink,  marker,  paint.  Looking  for  silhouette 

designs  only.  Any  subjects  considered.  Art  guidelines  for  SASE  with  first-class  postage.  "Remember  they 

are  only  one  color,  solid,  no  tones."  Prefers  no  larger  than  8!/2  X  1 1.  Produces  material  for  Christmas.  Submit 

seasonal  material  6  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  SASE  and  photocopies.  Samples  are  returned  by  SASE. 

"If  no  SASE,  they  are  not  returned."  Reports  back  within  2  weeks  with  SASE.  Portfolio  review  not  required. 

Pays  $1-50  and  free  cards.  Finds  artists  through  submissions. 

Tips:  "Being  a  new  company  we  are  interested  in  artists  who  are  willing  to  work  with  us  and  grow  with 

us.  Our  company  seeks  out  industry  'holes.'  Things  that  are  missing,  such  as  designs  that  appeal  to  men.  We 

like  wildlife,  sports,  country,  coastal,  flowers  and  bird  designs." 

COURAGE  CENTER,  3915  Golden  Valley  Rd.,  Golden  Valley  MN  55422.  (6 12)520-02 11.  Fax:  (612)520- 
0299.  Art  &  Production  Manager:  Marylea  Osier.  Greeting  cards  from  original  art  first  produced  in  1970. 
"Courage  Center  produces  holiday  notecards  and  Christmas  cards.  Cards  are  reproduced  from  fine  art  aquired 
through  nationwide  Art  Search.  Courage  Center  is  a  nonprofit  rehabilitation  and  independent  living  center 
helping  children  and  adults  with  physical,  communication  and  sensory  disabilities." 
Needs:  Approached  by  300-500  freelancers/year.  Works  with  5-10  freelancers/year.  Buys  0-10  freelance 
designs  and  illustrations/year.  Prefers  artists  with  experience  in  holiday/Christmas  designs.  Considers  all 
media  (no  3-D).  Produces  material  for  Christmas,  birthdays,  Thanksgiving,  everyday.  "We  prefer  that  art 
arrives  as  a  result  of  our  Art  Search  announcement.  Information  is  sent  in  September  with  mid- January 
deadline  the  following  year." 

First  Contact  &  Terms:  Send  query  letter  with  SASE.  Samples  are  not  filed  and  are  returned  by  SASE 
if  requested  by  artist.  Acknowledgment  of  receipt  of  artwork  is  sent  immediately.  Decisions  as  to  use  are 
made  6-8  weeks  after  deadline  date.  Portfolio  review  not  required.  Originals  are  returned  at  job's  completion. 
Pays  $350  honorarium. 

CREATE-A-CRAFT,  Box  330008,  Fort  Worth  TX  76163-0008.  Contact:  Editor.  Estab,  1967.  Produces 
greeting  cards,  giftwrap,  games,  calendars,  posters,  stationery  and  paper  tableware  products  for  all  ages. 
Needs:  Approached  by  500  freelancers/year.  Works  with  3  freelancers/year.  Buys  3-5  freelance  designs  and 
illustrations/year.  Prefers  freelancers  with  experience  in  cartooning.  Works  on  assignment  only.  Uses  freelanc 
ers  mainly  for  greetings  cards  and  T-shirts.  Also  for  calligraphy,  P-O-P  display,  paste-up  and  mechanicals. 
Considers  pen  &  ink,  watercolor,  acrylic  and  colored  pencil.  Prefers  humor  and  "cartoons  that  will  appeal 
to  families.  Must  be  cute,  appealing,  etc.  No  religious,  sexual  implications  or  offbeat  humor."  Produces 
material  for  all  holidays  and  seasons;  submit  seasonal  material  6  months  in  advance. 
First  Contact  &  Terms:  Contact  only  through  artist's  agent.  "No  phone  calls  from  freelancers  accepted." 
Samples  are  filed  and  are  not  returned.  Reports  back  only  if  interested.  Write  for  appointment  to  show 
portfolio  of  original/final  art,  final  reproduction/product  and  color  and  b&w  slides  and  tearsheets  Originals 
are  not  returned.  Pays  by  me  hour,  $6-8;  or  by  the  project,  $100-200.  Pays  royalties  of  3%  for  exceptional 
work  on  one  year  basis.  "Payment  depends  upon  the  assignment,  amount  of  work  involved,  production  costs 
etc."  Buys  all  rights. 

Tips:  "Demonstrate  an  ability  to  follow  directions  exactly.  Too  many  submit  artwork  that  has  no  relationship 
to  what  we  produce.  Sample  greeting  cards  are  available  for  $2.50  and  a  #10  SASE.  Write,  do  not  call  We 
cannot  tell  what  your  artwork  looks  like  from  a  phone  call." 


Greeting  Cards,  Games  &  Products    59 


"I  was  inspired  by  Maine  fisherman  pulling  lobster  into  their  boats  within  100  feet  of  our  cottage  by  the 
sea,"  says  artist  Jacqueline  Tuttle,  creator  of  this  silhouette  greeting  card  produced  by  Cottage  Art.  The 
company  was  attracted  to  Tuttle's  "simple,  straight-forward  design,  expressing  a  coastal  way  of  life,"  says 
Art  Director  Jeanette  Robertson.  She  discovered  Tuttle's  work  a  dozen  years  ago  while  vacationing  in  Maine. 


CREATIF  LICENSING,  31  Old  Town  Crossing,  Mount  Kisco  NY  10549.  E-mail:  jhec@aol.com.  Presi 
dent:  Paul  Cohen.  Licensing  Manager.  "Creatif  is  a  licensing  agency  that  represents  artists  and  concept 
people." 

Needs:  Looking  for  unique  art  styles  and/or  concepts  that  are  applicable  to  multiple  products.  "The  art  can 
range  from  fine  art  to  cartooning."  20%  of  freelance  work  requires  computer  skills. 
First  Contact  &  Terms:  Send  query  letter  with  brochure,  photocopies,  photographs,  SASE  and  tearsheets. 
"If  we  are  interested  in  representing  you,  we  will  present  your  work  to  the  appropriate  manufacturers  in  the 
clothing,  gift,  publishing,  home  furnishings,  paper  products  (cards/giftwrap/party  goods,  etc.)  areas  with  the 
intent  of  procuring  a  license.  We  try  to  obtain  advances  and/or  guarantees  against  a  royalty  percentage  of 
the  firm's  sales.  We  will  negotiate  and  handle  the  contracts  for  these  arrangements,  show  at  several  trade 
shows  to  promote  your  style  and  oversee  payments  to  ensure  that  the  requirements  of  our  contracts  are 
honored.  Artists  are  responsible  for  providing  us  with  materials  for  our  meetings  and  presentations  and  for 
copyrights,  trademarks  and  protecting  their  ownership  (which  is  discretionary).  For  our  services,  as  indicated 
above,  we  receive  royalties  of  50%  of  all  the  deals  we  negotiate  as  well  as  renewals.  There  are  no  fees  if 
we  are  not  productive." 

Tips:  Common  mistakes  illustrators  make  in  presenting  samples  or  portfolios  are  "sending  oversized  samples 
mounted  on  heavy  board  and  not  sending  appropriate  material.  Color  photocopies  and  photos  are  best." 

fCREEGAN  CO.,  INC.,  510  Washington  St.,  Steubenville  OH  43952.  (614)283-3708-09.  Fax:  (614)283- 
4117.  President:  Dr.  G.  Creegon.  Estab.  1961.  Produces  animations,  costume  characters,  mall  displays  and 
audio-animatronic  characters.  "The  Creegan  Company  designs  and  manufactures  animated  characters,  cos 
tume  characters  and  life-size  air-driven  characters.  The  products  are  custom  made  from  beginning  to  end." 
Needs:  Approached  by  10-30  freelance  artists/year.  Works  with  3  freelancers/year.  Prefers  local  artists  with 
experience  in  sculpting,  latex,  oil  paint,  molding,  etc.  Artists  sometimes  work  on  assignment  basis.  Uses 
freelancers  mainly  for  design  comps.  Also  for  mechanicals.  Produces  material  for  all  holidays  and  seasons, 
Christmas,  Valentine's  Day,  Easter,  Thanksgiving,  Halloween  and  everyday.  Submit  seasonal  material  1 
month  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  resume.  Samples  are  filed.  Does  not  report  back.  Write 
for  appointment  to  show  portfolio  of  final  art,  photographs.  Originals  not  returned.  Rights  purchased  vary 
according  to  project. 


60    Artist's  &  Graphic  Designer's  Market  '97 

THE  CROCKETT  COLLECTION,  P.O.  Box  1428,  Manchester  Center  VT  05255-1428.  {802)362-2914. 
Fax:  (802)362-5590.  President:  Sharon  Scheirer.  Estab.  1929.  Publishes  mostly  traditional  some  contempo 
rary,  humorous  and  whimsical  silk  screen  Christmas  and  everyday  greeting  cards,  postcards,  note  cards  and 
bordered  stationery  on  recycled  paper.  Christmas  themes  are  geared  to  sophisticated,  up-scale  audience, 
Needs:  Approached  by  100  freelancers/year.  Works  with  20  freelancers/year.  Buys  25-30  designs/year. 
Produces  products  by  silk  screen  method  exclusively.  Considers  gouache,  cut  and  pasted  paper,  Prefers  5X7 
or  4'/2  X  6l/2,  Art  guidelines  free  for  SASE  with  first-class  postage.  Works  on  assignment  only.  Produces 
material  for  Christmas,  Hanukkah  and  everyday.  Submit  seasonal  material  10  months  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  SASE.  Request  guidelines  which  are  mailed  out  once  a 
year  in  February,  one  year  in  advance  of  printing.  Submit  unpublished,  original  designs  only.  Art  should  be 
in  finished  form.  Art  not  purchased  is  returned  by  SASE.  Reports  back  in  3  months.  Buys  all  rights.  Pays 
flat  fee  of  $90-140  for  illustration/design.  Finds  artists  through  Artist's  &  Graphic  Designer's  Market. 
Tips:  "Designs  must  be  suitable  for  silk  screen  process.  Airbrush,  watercolor  techniques  and  pen  &  ink  are 
not  amenable  to  this  process.  Bold,  well-defined  designs  only.  Our  look  is  traditional,  mostly  realistic  and 
graphic.  Request  guidelines  and  submit  work  according  to  our  instructions." 

THE  CRYSTAL  TISSUE  COMPANY,  P.O.  Box  450,  Middletown  OH  45042,  Art  Director:  Mary  Jo 
Recker.  Estab.  1894.  Produces  giftwrap,  gift  bags  and  printed  giftwrapping  tissues.  ''Crystal  produces  a 
broad  range  of  giftwrapping  items  for  the  mass  market.  We  especially  emphasize  our  upscale  gift  bags  with 
coordinating  specialty  tissues  and  giftwrap.  Our  product  line  encompasses  all  age  groups  in  both  Christmas 
and  all  occasion  themes." 

Needs:  Approached  by  20  freelancers/year.  Works  with  100  freelancers/year.  Buys  200  freelance  designs 
and  illustrations/year.  Prefers  freelancers  with  experience  in  greeting  cards  or  giftwrap  markets.  Works  on 
assignment  and  "we  also  purchase  reproduction  rights  to  existing  artwork."  Uses  freelancers  mainly  for  gift 
bag  and  tissue  repeat  design.  Also  for  calligraphy,  mechanicals  (computer  only),  b&w  line  illustration  and 
local  freelancers  for  design  and  production.  100%  of  design  and  10%  of  illustration  require  knowledge  of 
QuarkXPress,  Adobe  Illustrator,  Aldus  FreeHand,  Aldus  PageMaker  and  Adobe  Photoshop,  Produces  sea 
sonal  material  for  Christmas,  Valentine's  Day,  Easter,  Hanukkah,  Halloween,  birthdays  and  everyday.  "We 
need  a  variety  of  styles  from  contemporary  to  traditional— florals,  geometric,  tropical,  whimsical,  cartoon, 
upscale,  etc." 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  rdsume",  photocopies  and  SASE.  Calligraphcrs 
send  photocopies  of  work  samples.  Submit  all  samples  February  1 -March  30,  Samples  are  filed  or  returned 
by  SASE,  Reports  back  in  1  month.  Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio 
should  include  roughs  and  final  art.  Originals  returned  depending  on  rights  purchased,  Pays  by  project,  $600- 
1 ,200.  3%  royalties  on  gift  bag  art.  Negotiates  rights  purchased. 

Tips:  "If  you're  interested  in  working  with  us,  send  a  packet  of  samples  of  what  you  do  best  during  the 
months  indicated.  (Don't  send  a  letter  asking  for  guidelines.)  We'll  keep  your  work  on  file  if  it  has  potential 
for  us,  and  return  it  if  it  doesn't.  Please  check  out  our  market  before  you  submit  to  see  if  your  work  is  in 
the  ballpark!" 

{CUSTOM  STUDIOS  INC.,  6116  N.  Broadway  St.,  Chicago  IL  60660-2502.  (312)761-1 150.  President: 
Gary  Wing.  Estab.  1960.  Custom  T-shirt  manufacturer.  "We  specialize  in  designing  and  screen  printing 
custom  T-shirts  for  schools,  business  promotions,  fundraising  and  for  our  own  line  of  stock." 
Needs:  Works  with  20  freelance  illustrators  and  20  freelance  designers/year.  Assigns  50  freelance  jobs/year. 
Especially  needs  b&w  illustrations  (some  original  and  some  from  customer's  sketch).  Uses  artists  for  direct 
mail  and  brochures/fliers,  but  mostly  for  custom  and  stock  T-shirt  designs. 

First  Contact  &  Terms:  Send  query  letter  with  resume',  photostats,  photocopies  or  tearsheets.  "We  will 
not  return  originals."  Reports  in  3-4  weeks.  Call  or  write  for  appointment  to  show  portfolio  or  mail  b&w 
tearsheets  or  photostats  to  be  kept  on  file.  Pays  for  design  and  illustration  by  the  hour,  $28-35;  by  the  project, 
$50-150.  Considers  turnaround  time  and  rights  purchased  when  establishing  payment.  For  designs  submitted 
to  be  used  as  stock  T-shirt  designs,  pays  5-10%  royalty.  Rights  purchased  vary  according  to  project. 
Tips:  "Send  5-10  good  copies  of  your  best  work.  We  would  like  to  see  more  black  &  white,  camera-ready 
illustrations-— copies,  not  originals.  Do  not  get  discouraged  if  your  first  designs  sent  are  not  accepted," 

$DALEE  BOOK  CO.,  129  Clinton  Place,  Yonkers  NY  10701.  (800)852-2665,  Vice  President:  Charles 

Mutter.  Estab.  1964.  Produces  stationery  accessories.  "We  manufacture  photo  albums  and  telephone  address 

books  for  the  family  and  the  fine  arts  market." 

Needs:  Approached  by  5  freelance  artists/year.  Works  with  1  feelance  artist/year.  Buys  1-3  designs  and 

illustrations/year  from  freelance  artists.  Prefers  local  artists  only.  Works  on  assignment  only.  Uses  freelance 

artists  mainly  for  labels  and  mechanicals.  Considers  any  media. 

First  Contact  &  Terms:  Send  query  letter  with  photocopies.  Samples  are  not  filed  and  are  returned  by 

SASE  if  requested  by  artist.  Reports  back  to  the  artist  only  if  interested.  Write  to  schedule  an  appointment 

to  show  a  portfolio  or  mail  roughs  and  color  samples.  Original  artwork  is  not  returned  at  the  job's  completion. 

Pays  by  the  project,  $200-500  average.  Buys  all  rights. 


Greeting  Cards,  Games  &  Products    6 1 


INSIDER  REPORT 


Go  Shopping  for  a 
Great  New  Market 


Mary  Jo  Recker 


You  may  imagine  your  artwork  displayed  on  a  gal 
lery  wall,  in  a  company's  brochure  or  even  across 
a  billboard,  but  you  probably  will  not  visualize  the 
product  of  your  imagination  on  a  gift  bag  complete 
with  coordinating  tissue  and  tag.  However,  Mary 
Jo  Recker,  art  director  for  the  Crystal  Tissue  Com 
pany,  wants  you  to  imagine  just  that. 

The  Crystal  Tissue  Company,  based  in  Middle- 
town,  Ohio,  specializes  in  gift  wrapping  tissues  and 
gift  bags.  Because  her  company's  products  are  sold 
to  mass  market  retailers,  Recker  prefers  designs 
that  have  broad  appeal  and  that  are  somewhat  tradi 
tional  or  conservative  in  subject  and  style.  "I'm 
always  watching  for  illustrations  with  a  good  color 

sense  (usually  clean  pastels  or  brights),  good  composition,  accurate  drawings  and 
a  fresh  style." 

There's  one  sure  way  to  find  out  what  type  of  designs  are  needed  for  wrapping 
paper,  says  Recker.  "Go  shopping!  That  is  how  you'll  learn  to  position  your 
work."  Since  trends  in  giftwrap  tend  to  follow  trends  in  stationery,  your  first  stop 
should  be  stores  that  sell  greeting  cards.  As  you  study  displays,  keep  an  eye  out 
for  occasions  when  people  give  presents.  This  will  be  your  key  to  the  market. 
Wrapping  paper  and  gift  bags  are  needed  for  any  gift-giving  occasion. 

A  major  trend  these  days  is  gift  bags.  As  lifestyles  get  busier,  people  have  less 
time  to  wrap  gifts,  but  they  still  want  to  give  attractive  presents.  Customers  started 
buying  gift  bags  for  convenience,  but  since  wider  selections  appeared  on  the 
market,  buyers  now  choose  gift  bags  for  their  festive  appearance. 

While  researching  in  stores,  note  how  designers  carry  the  illustrations  onto 
the  sides  and  back  of  bags.  "Don't  let  a  design  float  in  negative  space,"  says 
Recker.  Study  gift  bags  in  stores  to  see  how  others  apply  design  to  the  total 
product. 

Look  at  stationery  stores  and  mass  market  retailers  to  uncover  trends  in  colors 
and  motifs.  What  are  they  selling?  What  colors  are  popular?  Garden  themes  and 
birdhouses  are  very  much  in  vogue.  Florals  are  always  needed.  And  Recker  be 
lieves  angels  are  here  to  stay,  especially  in  the  Christmas  season. 

Since  Christmas  is  65  percent  or  more  of  her  business,  Recker  is  always  on 
the  lookout  for  variations  on  traditional  Christmas  motifs.  "Santas  of  varying 
costumes  and  nationalities  are  coming  into  gift  wrap,"  says  Recker.  She  also 
cautions  freelancers  to  avoid  duplicating  or  mimicking  the  same  old  Santas  and 
angel  images.  "I  would  like  to  see  more  Christmas  subjects  handled  in  fresh 


62    Artist's  &  Graphic  Designer's  Market  "97 


INSIDER  REPORT,  continued 

ways."  The  everyday  market  comes  in  a  close  second  to  Christmas.  Companies 
need  wrapping  paper  for  baby  showers,  weddings,  birthdays  for  both  children 
and  adults,  and  holidays  such  as  Valentine's  Day,  Easter  and  even  Halloween. 

Recker  would  like  to  see  more  wedding  and  masculine  designs.  There  is  a  real 
need  for  designs  featuring  masculine  images  such  as  sports  cars,  geometries,  golf 
or  fishing  imagery.  "We're  looking  for  bold,  graphic  styles  for  all  occasions," 
she  says.  While  humorous  illustration  is  important  for  greeting  cards,  it  tends  not 
to  be  of  interest  for  bags  and  wrap. 

When  preparing  samples  for  submission  to  giftwrap  companies,  Recker 
suggests  sending  ten  or  more  designs  that  are  strong  in  color,  concept  and 
composition,  showing  a  solid,  consistent  design  sense.  Samples  should  be 
accurate  color  copies  or  computer-printed  materials.  Recker  considers  concepts 
in  sketch  form,  although  not  all  art  directors  like  to  see  roughs, 

When  reviewing  work,  Recker  considers  how  it  will  reproduce.  Even  if  your 
illustration  looks  great,  if  it  won't  reproduce  well,  it  will  not  be  considered. 
Recker  often  sees  submissions  that  tell  her  "no"  right  away.  Certain  colors  never 
reproduce  well  in  the  four-color  process,  the  process  most  companies  use. 
"Oranges  are  the  worst.  Although  they  are  bestsellers,  certain  shades  of  purple 
and  teal  can  be  difficult  to  achieve."  Fluorescent  colors,  such  as  hot  pink,  may 
look  great  in  the  original,  but  they  won't  reproduce  as  the  same  color,  she  says. 
Only  strong,  clean,  saturated  color  reproduces  well.  Recker  suggests  you  become 
familiar  with  color  separation  and  the  printing  process.  "Purchase  a  Pantone 
Process  Color  Simulator  and  get  to  know  it  well."  Although  any  medium  has  the 
potential  to  reproduce  well,  work  rendered  in  colored  pencils  can  appear  "too 
soft  and  grainy"  when  printed.  Anticipating  color  shifts  and  a  problematic 
medium  will  help  you  avoid  getting  overlooked. 


Crystal  Tissue  buys  all  kinds  of  art  for  its  gift  wrapping  paper  products.  Th©  illustrations  for  these 
delightful  Halloween  gift  trick-or-treat  bags  were  created  by  Julie  Eubanks.  Mary  Jo  Recker  liked  the 
freelancer's  samples  and  called  her  to  produce  some  roughs  for  bag  designs. 


Greeting  Cards,  Games  &  Products    63 


INSIDER  REPORT,  Recker 

"The  most  frustrating  mistake  is  when  artists  submit  work  that  is  completely 
outside  our  market,"  says  Recker.  If  you  don't  have  experience  in  the  gift  industry, 
your  sample  should  show  potential  for  use  in  the  market.  "I  would  rather  see 
unpublished,  self-directed  illustrations  done  speculatively  and  designed  for  our 
products  than  printed  samples  that  are  totally  unfitting,"  she  says. 

Recker  also  warns  against  "non-pleasing  color,"  weak  drawing  skills,  amateur 
technique,  a  non-professional  presentation,  and  designs  that  are  not  composed  to 
fit  a  space.  Free  of  those  common  mistakes,  designs  that  are  fresh,  professional 
and  marketable  will  catch  her  eye.  "We  appreciate  the  interest  and  talents  of  all 
freelancers  and  always  enjoy  reviewing  their  work,"  says  Recker.  "If  an  artist 
cannot  imagine  designing  illustrations  for  the  giftwrap  industry,  she  is 
overlooking  an  ever-growing  market  and  an  invaluable  opportunity." 

— Kristen  Rooks  Cross 


JDAYSPRING  CARDS,  Box  1010,  Siloam  Springs  AR  72761.  (501)524-9301.  Creative  Director:  Paul 
Higdon.  Produces  greeting  cards,  calendars,  stationery  and  invitations;  general,  informal,  inspirational,  con 
temporary,  soft  line  and  studio. 

Needs:  Works  with  60  freelance  artists/year.  Buys  approx.  250  designs  from  freelance  artists/year.  Works 
on  assignment  only.  Also  uses  artists  for  calligraphy.  Prefers  designers'  gouache  colors  and  watercolor. 
"Greeting  card  sizes  range  from  4!/2X61/2  to  5!^X8^;  prefer  same  size,  but  not  more  than  200%  size." 
Produces  material  for  Valentine's  Day,  Easter,  Mother's  Day,  Father's  Day,  Confirmation,  graduation,  Thanks 
giving,  Christmas;  submit  seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure  or  photocopies,  slides  and  SASE.  Samples  are 
not  filed  and  are  returned  by  SASE.  Reports  back  within  6  weeks.  To  show  a  portfolio,  mail  color  final 
reproduction/product,  slides  and  photographs.  Original  artwork  is  not  returned  after  job's  completion.  Pays 
average  flat  fee  of  $100-350/design.  Buys  all  rights. 

DECORCAL  INC.,  165  Marine  St.,  Farmingdale  NY  11735.  (516)752-0076  or  (800)645-9868.  Fax: 
(516)752-1009.  President:  Walt  Harris.  Produces  decorative,  instant  stained  glass,  as  well  as  sports  and 
wildlife  decals. 

Needs:  Buys  50  designs  and  illustrations  from  freelancers/year.  Uses  freelancers  mainly  for  greeting  cards 
and  decals;  also  for  P-O-P  displays.  Prefers  watercolor. 

First  Contact  &  Terms:  Send  query  letter  with  brochure  showing  art  style  or  resume  and  photographs. 
Samples  not  filed  are  returned.  Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Portfolio 
should  include  final  reproduction/product  and  photostats.  Originals  are  not  returned.  Sometimes  requests 
work  on  spec  before  assigning  a  job.  Pays  by  project.  Buys  all  rights.  Finds  artists  through  word  of  mouth, 
magazines,  submissions/self-promotions,  sourcebooks,  agents,  visiting  artists'  exhibitions,  art  fairs  and  art 
ists'  reps. 
Tips:  "We  predict  a  steady  market  for  the  field." 

DESIGN  DESIGN,  INC.,  P.O.  Box  2266,  Grand  Rapids  MI  49501.  (616)774-2448.  Fax:  (616)774-4020. 

Art  Director:  Tom  Vituj.  Estab.  1986.  Produces  humorous  and  traditional  greeting  cards,  stationery,  journals, 

address  books,  calendars,  magnets,  sticky  notes  and  giftwrap  for  all  ages. 

Needs:  Approached  by  50  freelancers/year.  Works  with  25  freelancers/year.  Works  on  assignment  only. 

Uses  freelancers  mainly  for  greeting  cards  and  giftwrap.  Considers  most  media.  Produces  material  for  all 

holidays  and  seasons.  Submit  seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  appropriate  samples  and  SASE.  Samples  are  not  filed  and 

are  returned  by  SASE  if  requested  by  artist.  Reports  back  within  1  month.  To  show  portfolio,  mail  thumbnails, 

roughs,  color  photostats,  photographs  and  slides.  Do  not  send  originals.  Pays  royalties.  Negotiates  rights 

purchased. 

^DESIGNER  GREETINGS,  INC.,  Box  140729,  Staten  Island  NY  10314.  (718)981-7700.  Art  Director: 
Fern  Gimbelman.  Produces  greeting  cards  and  invitations.  Produces  general,  informal,  inspirational,  contem 
porary,  juvenile,  soft-line  and  studio  cards. 


64    Artist's  &  Graphic  Designer's  Market  '97 

Needs:  Works  with  16  freelancers/year,  Buys  100-150  designs  and  illustrations/yean  Works  on  assignment 
only,  Also  uses  artists  for  calligraphy,  P-Q-P  displays  and  airbiushing.  Prefers  pen  &  ink  and  airbrush.  No 
specific  size  required.  Produces  material  for  all  seasons;  submit  seasonal  material  6  months  in  ad\am,v. 
First  Contact  &  Terms:  Send  query  letter  with  brochure  or  tearsheets  and  photostats  or  photocopies, 
Samples  are  filed  or  are  returned  only  if  requested.  Reports  back  within  3-4  weeks,  ("all  or  write  for  appoint 
ment  to  show  portfolio  of  original/final  art,  final  reproduction/product,  tearsheets  and  photostats,  Originals 
are  not  returned.  Pays  flat  fee.  Buys  all  rights. 

Tips:  "We  are  willing  to  look  at  any  work  through  the  mail  {photocopies,  etc.).  Appointments  are  given 
after  I  personally  speak  with  the  artist  (by  phone)." 

DIMENSIONS,  INC.,  641  McKnight  St.,  Reading  PA  19601,  (61 0)372-849 1.  Fax:  (610)372-0426.  De 
signer  Relations  Coordinator:  Mary  Towner.  Produces  craft  kits  and  leaflets,  including  but  not  limited  to 
needlework,  iron-on  transfer,  printed  felt  projects.  "We  are  a  craft  manufacturer  with  emphasis  on  sophisti 
cated  artwork  and  talented  designers.  Products  include  needlecraft  kits  and  leaflets,  wearable  art  crafts,  baby 
products.  Primary  market  is  adult  women  but  children's  crafts  also  included." 

Needs:  Approached  by  50-100  freelancers/year.  Works  with  200  freelancers/year.  Develops  more  than  400 
freelance  designs  and  illustrations/year.  Uses  freelancers  mainly  for  the  original  artwork  for  each  product. 
In-house  art  staff  adapts  for  needlecraft.  Considers  all  media.  Looking  for  fine  art,  realistic  representation, 
good  composition,  more  complex  designs  than  some  greeting  card  art;  fairly  tight  illustration  with  good 
definition;  also  whimsical,  fun  characters.  Produces  material  for  Christmas;  Valentine's  Day;  Hasten  Hallow 
een;  everyday;  birth,  wedding  and  anniversary  records. 

First  Contact  &  Terms:  Send  query  letter  with  color  brochure,  tearsheets,  photographs  or  photocopies. 
Samples  are  filed  "if  artwork  has  potential  for  our  market."  Samples  are  returned  by  SASH  only  if  requested 
by  artist.  Reports  back  within  1  month.  Portfolio  review  not  required.  Originals  are  returned  at  job's  comple 
tion.  Pays  by  project,  royalties  of  2-5%;  sometimes  purchases  outright.  Finds  artists  through  magazines,  trade 
shows,  word  of  mouth,  licensors/reps. 

Tips:  '"Current  popular  subjects  in  our  industry:  florals,  country/folk  art,  garden  themes,  ocean  themes, 
celestial,  Southwest/Native  American,  Victorian,  juvenile/baby  and  whimsical." 

{THE  DUCK  PRESS,  216  Country  Garden  Lane,  San  Marcos  CA  92069.  (610)471-1 115.  Fax:  (619)591- 
0990.  Owner:  Don  Malrn.  Estab.  1982.  Produces  greeting  cards,  calendars  and  posters  for  the  golfing  market 
only. 

Needs:  Approached  by  12  freelance  artists/year.  Works  with  5  freelance  artists/year.  Buys  50-100  freelance 
designs  and  illustrations/year,  Prefers  artists  with  experience  in  humorous  sport  art— especially  golf.  Works 
on  assignment  only.  Uses  freelance  artists  mainly  for  illustrations  for  greeting  cards.  Considers  all  media. 
Looking  for  full  color  illustration.  Prefers  final  art  scaled  to  5X7.  Produces  material  for  Christmas  and 
Father's  Day.  Submit  seasonal  material  6  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  photostats  and  photographs.  Samples 
are  not  filed  and  are  returned.  Reports  back  within  2  weeks.  To  show  portfolio,  mail  thumbnails*  roughs  and 
color  tearsheets.  Original  artwork  is  not  returned  at  job's  completion.  Pays  royalties  of  4-6%,  Negotiates 
rights  purchased. 

JDUNCAN  DESIGNS,  1141  S.  Acacia  St.,  Pullcrton  CA  92631.  (714)879-1360.  Fax:  (714)8794611. 
President:  Catherine  Duncan.  Estab.  1969,  Produces  collectible  figurines,  decorative  housewares,  gifts,  gift- 
wrap,  greeting  cards.  Specializes  in  historical  figurines. 

Needs:  Approached  by  50  freelancers/year.  Works  with  10  freelancers/year.  Uses  freelancers  mainly  for 
sculpture/graphic  arts.  Also  for  mechanicals,  P-O-P  displays,  paste-up.  Considers  all  media,  Prefers  historical 
traditional.  Art  guidelines  available.  Works  on  assignment  only. 

First  Contact  &  Terms:  Send  query  letter  with  photocopies,  photographs,  rtfsumc.  Send  follow-up  postcard 
every  month.  Samples  are  not  filed  and  are  returned.  Reports  back  within  5  days.  Portfolios  required.  They 
may  be  dropped  off  Monday  through  Friday  and  should  include  color  final  art,  photographs,  photostats. 
Request  portfolio  review  in  original  query.  Rights  purchased  vary  according  to  project.  Payment  varies. 

EARTH  CARE,  966  Mazzoni,  Ukiah  CA  95482.  (707)468-9292.  Fax:  (707)468-0301 .  E-mail:  realgoodt^w 
eH.sf.ca.us.  Art  Director:  Robert  Klayrnan,  Estab.  1983.  Produces  greeting  cards,  note  cards  and  stationery; 
primarily  mail  order.  "All  of  our  products  are  printed  on  recycled  paper  and  are  targeted  toward  nature 
enthusiasts  and  environmentalists." 


THE  DOUBLE  DAGGER  before  a  listing  indicates  that  the  listing  is  new 
in  this  edition.  New  markets  are  often  more  receptive  to  freelance  submissions. 


Greeting  Cards,  Games  &  Products    65 

Needs:  Buys  50-75  freelance  illustrations/year.  Uses  freelancers  for  greeting  cards,  giftwrap,  note  cards, 

stationery  and  postcards.  Considers  all  media.  Art  guidelines  for  SASE  with  first-class  postage.  Produces 

Christmas  cards;  seasonal  material  should  be  submitted  18  months  in  advance. 

First  Contact  &  Terms:  Send  photocopies,  slides  and  SASE.  "For  initial  contact,  artists  should  submit 

samples  which  we  can  keep  on  file."  Must  include  SASE  for  return.  Reports  back  within  1  month.  Originals 

are  returned  at  job's  completion.  Pays  3-5%  royalties  plus  a  cash  advance  on  royalties;  or  pays  flat  fee.  Buys 

reprint  rights. 

Tips:  "In  the  industry,  environmentally  sound  products  (our  main  focus)  are  becoming  more  popular.  Ethnic 

art  is  also  popular.  We  primarily  use  nature  themes.  We  accept  only  professional  quality  work  and  consider 

graphic,  realistic  or  abstract  designs.  We  would  like  to  develop  a  humor  line  based  on  environmental  and 

social  issues." 

^ELEGANT  GREETINGS,  INC.,  2330  Westwood  Blvd.,  Suite  102,  Los  Angeles  CA  90064-2127. 

(310)446-4929.  Fax:  (310)446-4819.  President:  S.  Steier.  Estab.  1981.  Produces  greeting  cards,  stationery 

and  children's  novelties;  a  traditional  and  contemporary  mix,  including  color  tinted  photography;  geared 

toward  children  8-18,  as  well  as  schoolteachers  and  young  adults  18-35. 

Needs:  Approached  by  1 5  freelance  artists/year.  Works  with  3  freelance  artists/year.  Buys  varying  number 

of  designs  and  illustrations/year.  Prefers  local  artists  only.  Sometimes  works  on  assignment  basis  only.  Uses 

freelance  artists  mainly  for  new  designs,  new  concepts  and  new  mediums.  Also  uses  freelance  artists  for 

P-O-P  displays,  paste-up  and  mechanicals.  Looking  for  "contemporary,  trendy,  bright,  crisp  colors."  Produces 

material  for  all  holidays  and  seasons.  Submit  1  year  before  holiday. 

First  Contact  &  Terms:  Send  query  letter,  brochure,  photocopies,  photographs  and  SASE.  Samples  are 

not  filed  and  are  returned.  Reports  back  within  1  month.  To  show  a  portfolio,  mail  appropriate  materials. 

Original  artwork  returned  at  the  request  of  the  artist.  Pay  is  negotiable.  Rights  purchased  vary  according  to 

project. 

Tips:  "Common  mistakes  freelance  artists  make  in  presenting  samples  or  portfolios  is  not  having  enough 

variety  or  depth  of  theme.  We  review  everything.  We  look  for  an  almost  finished  product." 

fENCORE  STUDIOS,  INC.,  17  Industriol  West,  Clifton  NJ  07012.  Phone/fax:  (201)472-3005.  Art  Direc 
tor:  Ceil  Benjamin.  Estab.  1979.  Produces  personalized  wedding,  bar/bat  mitzvah,  party  invitations,  birth 
announcements,  stationery,  Christmas  cards  and  party  accessory  items. 

Needs:  Approached  by  50-75  freelance  artists/year.  Works  with  20  freelancers/year.  Prefers  freelancers  with 
experience  in  designing  for  holiday  cards,  invitations,  announcements  and  stationery.  "We  are  interested  in 
designs  for  any  category  in  our  line.  Looking  for  unique  type  layouts,  monograms  for  stationery  and  weddings, 
holiday  logos,  flowers  for  our  wedding  line,  Hebrew  monograms  for  our  bar/bat  mitzvah  line."  Also  for 
calligraphy,  paste-up  and  mechanicals  done  on  Mac  computer.  Considers  b&w  or  full-color  art.  Looking  for 
"high  class,  graphic,  sophisticated  contemporary  designs."  20%  of  freelance  work  demands  knowledge  of 
Macintosh:  QuarkXPress,  Aldus  FreeHand,  Adobe  Illustrator,  Adobe  Photoshop,  Font  Studio.  Produces  ma 
terial  for  Christmas,  Hanukkah,  Rosh  Hashanah  and  New  Year.  Submit  seasonal  material  all  year. 
First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume,  SASE,  tearsheets,  photographs,  photo 
copies  or  slides.  Samples  are  filed  or  are  returned  by  SASE  if  requested  by  artist.  Reports  back  within  2 
weeks  only  if  interested.  Write  for  appointment  to  show  portfolio,  or  mail  appropriate  materials.  Portfolio 
should  include  roughs,  finished  art  samples,  b&w  photographs,  slides  and  dummies.  Negotiates  return  of 
originals  to  the  artist.  Pays  $100-500,  by  the  project.  Negotiates  rights  purchased. 

ENESCO  CORPORATION,  225  Windsor  Dr.,  Itasca  IL  60143.  (708)875-5300.  Fax:  (708)875-5349. 
Contact:  New  Submissions/Licensing.  Producer  and  importer  of  fine  giftware  and  collectibles,  such  as  ce 
ramic,  porcelain  bisque  and  earthenware  figurines,  plates,  hanging  ornaments,  bells,  thimbles,  picture  frames, 
decorative  housewares,  music  boxes,  dolls,  tins,  crystal  and  brass.  Clients:  gift  stores,  card  shops  and  depart 
ment  stores. 

Needs:  Works  with  300  freelance  artists/year.  Assigns  1,000  freelance  jobs/year.  Prefers  artists  with  experi 
ence  in  gift  product  and  packaging  development.  Uses  freelancers  for  rendering,  illustration  and  sculpture. 
50%  of  freelance  work  demands  knowledge  of  Adobe  Photoshop,  QuarkXPress  or  Adobe  Illustrator. 
First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume",  tearsheets,  photostats  and  photographs. 
Samples  are  filed  or  are  returned.  Reports  back  within  2  weeks.  Pays  by  the  project. 
Tips:  "Contact  by  mail  only.  It  is  better  to  send  samples  and/or  photocopies  of  work  instead  of  original  art. 
All  will  be  reviewed  by  Senior  Creative  Director,  Executive  Vice  President  and  Licensing  Director.  If  your 
talent  is  a  good  match  to  Enesco's  product  development,  we  will  contact  you  to  discuss  further  arrangements. 
Please  do  not  send  slides.  Have  a  well  thought-out  concept  that  relates  to  giftware  products  before  mailing 
your  submissions." 

^ENGLISH  CARDS,  LTD.,  5  Delaware  Dr.,  Lake  Success  NY  11040.  (516)775-8100.  Fax:  (516)775- 
0101.  Produces  giftwrap,  greeting  cards,  notes  and  stationery. 

Needs:  Prefers  freelancers  with  experience  in  watercolor.  Works  on  assignment  only.  Also  for  calligraphy, 
watercolor  illustrations.  Looking  for  traditional,  floral,  humorous,  "off  the  wall,"  sentimental,  cute  animals, 


66    Artist's  &  Graphic  Designer's  Market  *97 

adult  contemporary.  Prefers  6  X  8  or  larger,  30%  of  freelance  design  work  demands  computer  skills.  Produces 
material  for  Christmas,  birthdays,  everyday,  get  well,  friendship,  romance,  anniversary,  thank  you,  sympathy, 
thinking  of  you,  Submit  seasonal  material  2  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  photocopies.  Send  follow-up  postcard  every  3  months. 
Samples  are  filed  or  are  returned,  Reports  back  in  6  weeks.  Portfolio  of  color  photocopies  required  from 
illustrators.  Pays  by  project,  $150-350. 

ENVIRONMENTAL  PRESERVATION  INC.  (EPI  Marketing),  250  Pequot  Ave.»  Southport  CT  06490 

(203)255-  1112.  Fax:  (203)255-33  1  3.  Vice  President  Marketing;  Merryl  Lambert.  Kstab.  1  98*).  Produces  greet- 

ing  cards,  posters,  games/toys,  books,  educational  children's  gifts. 

Needs:  Works  with  "many"  freelancers/year.  Buys  "many"  designs  and  illustrations/year.  Prefers  freelanc 

ers  with  experience  in  nature  images  and  sports.  Works  on  assignment  only.  Uses  freelancers  for  P-O-P 

displays  and  mechanicals.  Freelancers  should  be  familiar  with  Aldus  PageMaker,  QuarkXPress,  Adobe  Illus 

trator  or  Adobe  Photoshop. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tcarshcets  and  slides,  Samples  are  filed  and  are 

not  returned.  Reports  back  to  the  artist  only  if  interested.  Art  Director  will  contact  artist  for  portfolio  review 

if  interested.  Originals  are  returned  at  job's  completion.  Negotiates  rights  purchased. 

JEPIC  PRODUCTS  INC.,  17395  Mt.  Herrmann,  Fountain  Valley  CA  92708.  (714)641*8194,  Fax; 

(714)641-8217.  President;  Steve  DuBow.  Estab.  1978.  Produces  paper  tableware  products  and  wine  and 

spirits  accessories.  "Epic  Products  manufactures  products  for  the  gourmct/housewarcs  market;  specifically 

products  that  are  wine-related.  Many  have  a  design  printed  on  them." 

Needs:  Approached  by  50-75  freelance  artists/year.  Works  with  10-15  freelancers/year.  Buys  25-50  designs 

and  illustrations/year.  Prefers  artists  with  experience  in  gourmet/housewares.  wine  and  spirits.  Uses  freelanc 

ers  mainly  for  product  design.  Also  for  P-O-P  displays,  paste-up,  mechanicals.  25$  of  freelance  work 

demands  knowledge  of  Aldus  PageMaker  or  Aldus  FreeHand, 

First  Contact  &  Terms:  Send  query  letter  with  rdsiime'  and  photocopies.  Samples  are  filed.  Reports  back 

within  1  week.  Write  for  appointment  to  show  portfolio.  Portfolio  should  include  thumbnails,  roughs,  final 

art,  b&w  and  color.  Buys  all  rights.  Originals  are  not  returned.  Pays  by  project,  $250. 

JEQUITY  MARKETING,  INC.,  131  S.  Rodeo  Dr.,  Suite  300,  Beverly  Hills  CA  90212-2428.  (310)887- 

4300.  Fax;  (310)887-4400.  Director,  Creative  Services;  Katie  CahilL  Specializes  in  design,  development  and 

production  of  promotional,  toy  and  gift  items,  especially  licensed  properties  from  the  entertainment  industry. 

Clients  include  Tyco,  Applause,  Avanti  and  Ringling  Bros,  and  worldwide  licensing  relationships  with  Disney, 

Warner  Bros.,  20th  Century  Fox  and  Lucas  Film. 

Needs:  Needs  product  designers,  sculptors,  packaging  and  display  designers,  graphic  designers  and  illustra 

tors.  Prefers  whimsical  and  cartoon  styles.  Products  are  typically  targeted  at  children.  Works  on  assignment 

only. 

First  Contact  &  Terms:  Send  query  letter  with  tearsheets,  resume  and  slides.  Samples  are  returned  by 

SASE  if  requested  by  artist.  Reports  back  within  1  month.  To  show  portfolio,  mail  thumbnails,  roughs, 

original,  final  art  and  samples.  Rights  purchased  vary  according  to  project.  Pays  for  design  by  the  project" 

$50-1,200.  Pays  for  illustration  by  the  project,  $75-3,000.  Finds  artists  through  word  of  mouth,  network  of 

design  community,  agents/reps. 

Tips:  "Gift  items  will  need  to  be  simply  made,  priced  right  and  of  quality  design  to  compete  with  low  prices 

at  discount  houses."  ' 


TOY  COLLECTiON/CROCODILE  CREEK,  6643  Melton  RdM  Portage  IN  46368. 

(219)763-3234.  Fax;  (219)762-1740.  President:  Mel  Brown.  Estab,  1984.  Produces  "high  quality,  well- 
designed  toys,  children's  gifts,  books  and  decorative  accessories.  Works  with  all  major  museums  catalogs 
department  stores  and  specialty  stores.  An  innovative,  creative  company  committed  to  imaginative  well- 
designed  children's  products.  Listed  in  INC  500  as  one  of  the  fastest  growing  small  companies  in  the  US 
Winner  of  several  Parents*  Choice  Awards." 

Needs:  Approached  by  100  freelancers/year.  Works  with  10  freelancers/year.  Buys  10-20  designs  and  illus 
trations/year.  Prefers  freelancers  with  experience  in  a  variety  of  media,  "Over  the  next  few  years  we  plan  on 
expanding  and  broadening  our  product  development  and  creative  department  significantly;'  Uses  freelancers 
mainly  for  product  development  and  P-O-P  and  show  display.  "Artists  can  contact  us  for  a  free  catalog—  to 
get  some  ideas  of  our  current  products." 

First  Contact  &  Terms:  Send  query  letter  with  photographs.  Samples  are  filed,  Reports  back  only  if 
interested  We  currently  will  contact  artist  for  portfolio  review  after  they've  made  initial  inquiry/*  Portfolio 
should  include  color  tearsheets  and  photographs.  Sometimes  requests  work  on  spec  before  assigning  a  job. 
Rights  purchased  vary  according  to  project.  Interested  in  buying  second  rights  (reprint  rights)  to  previously 
published  work,  Finds  artists  through  networking,  submissions  and  exhibitions. 
Tips:  "There  are  many  opportunities  for  original,  creative  work  in  this  field," 


™77«An'  '    Kr7  338°  Vincent  Rd"  Pleasant  m  CA  94523«  (510)933-9700.  Fax: 

(510)256-7782.  Art  Director:  Ann  Nielsen.  Publishes  greeting  cards,  giftwrap,  giftbags,  stationery,  Christmas 


Greeting  Cards,  Games  &  Products     67 

cards,  bookmarks  and  bookplates.  "We  publish,  manufacture  and  distribute  unique  products  for  stationery, 
gift,  book  and  museum  stores." 

Needs:  Approached  by  100-200  freelancers/year.  Works  with  50-75  freelancers/year.  Buys  100-500  designs/ 
year  from  freelancers.  Uses  freelancers  mainly  for  greeting  cards,  Christmas  cards  and  giftwrap  and  product 
design.  Also  for  P-O-P,  brochures  and  catalogs.  Uses  only  full-color  artwork  in  any  media.  Seeks  unusual 
designs,  contemporary,  sophisticated  art  and  humor  or  series  with  a  common  theme.  No  super-sentimental 
Christmas  themes,  single  greeting  card  designs  with  no  relation  to  each  other,  or  single-color  pen  or  pencil 
sketches.  Roughs  may  be  in  any  size  to  get  an  idea  of  work;  final  art  must  meet  size  specifications.  Art  can 
be  100,  150  or  200%  for  a  51A  X  7!4  card.  Produces  material  for  Christmas,  Easter,  Mother's  Day,  Father's 
Day,  graduation,  Halloween,  New  Year,  Thanksgiving,  Valentine's  Day,  birthdays,  everyday,  sympathy,  get 
well,  romantic,  thank  you,  serious  illness,  secretary's  day,  bosses  day,  Grandparent's  Day,  woman-to-woman, 
cards  for  step  families,  multicultural  cards  and  cards  for  pets.  "We  examine  artwork  at  any  time  of  the  year 
to  be  published  for  the  next  following  holiday." 

First  Contact  &  Terms:  Send  query  letter  with  photocopies,  resume,  slides,  photographs,  SASE  and 
transparencies.  Samples  returned  by  SASE.  Reports  back  only  if  interested.  Originals  returned  at  job's  com 
pletion.  Will  contact  artist  for  portfolio  review  if  interested.  Negotiates  rights  purchased.  "We  usually  make 
a  cash  down  payment  against  royalties,  5-10%."  Pays  on  publication.  Finds  freelancers  through  submissions. 
Tips:  "Trends  are  cyclical.  Several  years  ago  it  was  endangered  species,  frogs — now  its  angels.  Freelancers 
can  peruse  the  shops,  museums,  etc.  to  research  current  trends.  Many  artists  have  the  skills  to  render  an 
image,  what  we're  looking  for  is  that  image  in  a  clever,  unique,  and  unusual  situation." 

JEVERTHING  METAL  IMAGINABLE,  INC.  (E.M.I.).  401  E.  Cypress,  Visalia  CA  93277,  (209)732- 
8126.  Contact:  Deborah  Lopez.  Estab.  1967.  Wholesale  manufacturer.  "We  manufacture  lost  wax  bronze 
sculpture.  We  do  centrifugal  white  metal  casting  and  resin  casting  (cold  cast  bronze,  alabaster  walnut  shell, 
clear  resin  etc.)."  Clients:  wholesalers,  premium  incentive  consumers,  retailers. 

Needs:  Approached  by  10  freelance  artists/year.  Works  with  20  freelance  designers/year.  Assigns  5-10  jobs 
to  freelance  artists/year.  Prefers  artists  that  understand  centrifugal  casting,  bronze  casting  and  the  principles 
of  mold  making.  Uses  artists  for  figurine  sculpture  and  model  making.  Prefers  a  tight,  realistic  style. 
First  Contact  &  Terms:  Send  query  letter  with  brochure  or  resume,  tearsheets,  photostats,  photocopies  and 
slides.  Samples  not  filed  are  returned  only  if  requested.  Reports  back  only  if  interested.  Call  for  appointment  to 
show  portfolio  of  original/final  art  and  photographs  "or  any  samples."  Pays  for  design  by  the  project,  $500- 
20,000.  Buys  all  rights. 

Tips:  "Artists  must  be  conscious  of  detail  in  their  work,  be  able  to  work  expediently  and  under  time  pressure 
and  be  able  to  accept  criticism  of  work  from  client.  Price  of  program  must  include  completing  work  to 
satisfaction  of  customers." 

^EXECUTIVE  GREETINGS/THE  DRAWING  BOARD,  14901  Trinity  Blvd.,  Ft.  Worth  TX  76155. 
(817)283-3455.  Fax:  (817)545-6235.  Art  Director:  Charles  Brannon.  Estab.  1967.  Produces  calendars,  greet 
ing  cards,  stationery,  posters,  memo  pads,  advertising  specialties.  Specializes  in  Christmas,  everyday,  dental, 
healthcare  greeting  cards  and  postcards  and  calendars  for  businesses  and  professionals. 
Needs:  Approached  by  5-10  freelancers/year.  Works  with  10-15  freelancers/year.  Buys  200-300  freelance 
designs  and  illustrations/year.  Prefers  freelancers  with  experience  in  greeting  cards.  Works  on  assignment 
only.  Uses  freelancers  mainly  for  illustration,  calligraphy,  humorous  writing,  cartoons.  Prefers  traditional 
Christmas  and  contemporary  and  conservative  cartoons.  10%  of  design  work  demands  knowledge  of  Adobe 
Photoshop,  Adobe  Illustrator,  QuarkXPress.  Produces  material  for  Christmas,  Halloween,  Thanksgiving, 
birthdays,  everyday.  Submit  seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Designers  send  brochure,  resume,  tearsheets.  Illustrators  and  cartoonists  send 
tearsheets.  After  introductory  mailing  send  follow-up  postcard  sample  every  6  months.  Calligraphers  send 
photocopies  of  their  work.  Accepts  Mac  compatible  disk  submissions.  Samples  are  filed  or  returned.  Buys 
one-time  or  all  rights.  Pays  for  illustration  by  the  project,  $200-450.  Finds  freelancers  through  agents,  other 
professional  contacts,  submissions  and  recommendations. 

fFAIRCHILD  ART/FAIRCHILD  PHOENIX,  7508  Hawkstand  Lane,  Charlotte  NC  28109.  (704)525- 
6369.  Owner/President:  Marilynn  Fairchild.  Estab.  1985.  Produces  fine  art  greeting  cards,  stationery,  posters 
and  art  prints. 

Needs:  Approached  by  10-15  artists/year.  Works  with  1  or  2  artists/year.  Buys  10-20  designs  and  illustrations/ 
year.  Prefers  "quality  fine  artists."  Uses  freelancers  mainly  "when  artwork  is  needed  to  complement  our 
present  product  line."  Considers  all  media.  Prefers  "work  which  is  proportionate  to  25X38  or  23X35 
printing  sheets;  also  sizes  useful  for  printing  2-up,  4-up  or  10-up  on  these  size  sheets."  Produces  material 
for  birthdays  and  everyday.  Submit  1  year  before  holiday.  10-25%  of  freelance  works  demands  knowledge 
of  Aldus  FreeHand,  Adobe  Illustrator  or  CorelArt. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  r6sume,  tearsheets,  photographs  and  photocopies. 
Samples  are  filed  or  are  not  returned.  Reports  back  to  the  artist  only  if  interested.  Write  for  appointment  to 
show  portfolio,  or  mail  finished  art  samples,  b&w  and  color  photostats,  tearsheets  and  photographs.  Pays 
flat  fee  for  illustration/design  or  by  the  hour,  $15  minimum.  Rights  purchased  vary  according  to  project. 


68    Artist's  &  Graphic  Designer's  Market  '97 

Tips:  This  company  looks  for  professionalism  in  its  freelancers. 

tFANTAZIA  MARKETING  CORP.,  65  N.  Chicopee  St.,  Chicopee  MA  01020.  President:  Joel  Nulman. 
Estab.  1979.  Produces  games/toys  and  high-end  novelty  products.  Produces  novelty,  lamps,  banks  and  statio- 

^^^^!M^  artists/year.  Works  with  1  freelancer/year,  Buys  1  design  and  illation/ 
year.  Prefers  artists  with  experience  in  product  development.  "We're  looking  to  increase  our  molded  prod 
ucts."  Uses  freelancers  for  P-O-P  displays,  paste-up,  mechanicals.  50%  of  design  requires  computer  skills. 
First  Contact  &  Terms:  Send  query  letter  with  resume".  Samples  are  tiled.  Reports  back  within  2  weeks. 
Call  for  appointment  to  show  portfolio.  Portfolio  should  include  roughs  and  dummies.  Rights  purchased  vary 
according  to  project.  Originals  not  returned.  Pays  by  project.  Royalties  negotiable. 

FERNBROOK  LANE  STATIONERY,  2533  Fernbrook  Lane,  Plymouth  MN  55447.  (612)476-6797.  Fax: 
(612)476-2738.  General  Manager:  Michele  Netka.  Estab.  1987.  Produces  stationery,  giftwrap,  packaged  cards 
and  tablets.  "We  manufacture  packaged  cards,  invitations,  thank  yous,  note  cards,  lor  all  age  groups—bold 
graphic  designs  to  formal."  . 

Needs:  Approached  by  6  freelancers/year.  Works  with  3  freelancers/year.  Buys  100  freelance  designs  and 
illustrations/year.  Prefers  artists  with  experience  in  card  designs  and  giftwrap.  Uses  freelancers  tor  all  product 
artwork  Considers  watercolor,  pencil  and  computer  graphics.  Prefers  5  X  7  minimum.  Freelancers  should  be 
familiar  with  Adobe  Illustrator  and  Adobe  Photoshop.  Produces  material  for  Christmas,  graduation,  birthdays 
and  everyday.  Submit  seasonal  material  3  months  in  advance. 

First  Contact  &  Terms:  Designers  send  query  letter.  Illustrators  send  postcard  samples.  Accepts  submis 
sions  on  disk  compatible  with  Adobe  Illustrator  or  Photoshop  5.0  on  Mac.  Samples  are  filed  or  returned  by 
SASE  Reports  back  within  1  month.  Will  contact  artist  for  portfolio  review  if  interested.  Rights  purchased 
vary  (may  buy  all  rights).  Originals  not  returned.  Pays  by  project,  $50-150.  Finds  artists  through  trade  shows, 
submissions  and  word  of  mouth. 
Tips:  "Show  a  variety  of  abilities." 

FINE  ART  PRODUCTIONS,  RICHIE  SURACI  PICTURES,  MULTIMEDIA,  INTERACTIVE, 

67  Maple  St.,  Newburgh  NY  12550-4034.  Phone/fax:  (914)561-5866.  E-mail:  richie.suraci@bbs.mhv.net. 
Website:  http://www.geopages.com/Hollywood/1077.  Contact:  Richie  Suraci.  Estab.  1994.  Produces  greeting 
cards,  stationery,  calendars,  posters,  games/toys,  paper  tableware  products,  giftwrap,  CD-ROMs,  video/film 
backgrounds,  magazine,  newspaper  print.  "Our  products  are  fantasy,  New  Age,  sci-fi,  outer  space,  environ 
mental,  adult  erotica." 

Needs:  Prefers  freelancers  with  experience  in  sci-fi,  outer  space,  adult  erotica,  environmental,  fantasy  and 
mystical  themes.  Uses  freelancers  for  calligraphy,  P-O-P  displays,  paste-up  and  mechanicals.  Art  guidelines 
for  SASE  with  first-class  postage.  Considers  all  media.  50%  of  freelance  work  demands  knowledge  of  Adobe 
Illustrator,  Adobe  Photoshop,  QuarkXPress,  Aldus  FreeHand,  Aldus  PageMaker,  SGI  and  ImMix.  Produces 
material  for  all  holidays  and  seasons  and  Valentine's  Day.  Submit  seasonal  material  1  year  in  advance. 
First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  brochure,  tearsheets,  resume;  photo 
graphs,  slides,  SASE,  photocopies  and  transparencies.  Accepts  submissions  on  disk  (Macintosh).  Samples 
are  filed  or  returned  by  SASE  if  requested  by  artist.  Reports  back  within  3-4  months  if  interested.  Company 
will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  thumbnails,  roughs,  final  art, 
photostats,  tearsheets,  photographs,  slides  and  transparencies.  Rights  purchased  vary  according  to  project. 
Originals  are  returned  at  job's  completion.  Pays  by  project.  Finds  artists  through  agents,  sourcebooks,  maga 
zines,  word  of  mouth  and  submissions. 
Tips:  "Send  unique  material  that  is  colorful.  Send  samples  in  genres  we  are  looking  for." 

JFISHER-PRICE,  636  Girard  Ave.,  E.  Aurora  NY  14052.  (716)687-3983.  Fax:  (716)687-5281.  Director, 
Product  Art:  Henry  Schmidt.  Estab.  1931.  Manufacturer  of  toys  and  other  children's  products. 
Needs:  Approached  by  10-15  freelance  artists/year.  Works  with  25-30  freelance  illustrators  and  sculptors 
and  15-20  freelance  graphic  designers/year.  Assigns  100-150  jobs  to  freelancers/year.  Prefers  artists  with 
experience  in  children's  style  illustration  and  graphics.  Works  on  assignment  only.  Uses  freelancers  mainly 
for  product  decoration  (label  art).  Prefers  all  media  and  styles  except  loose  watercolor.  Also  uses  sculptors. 
25%  of  work  demands  knowledge  of  Aldus  FreeHand,  Adobe  Illustrator,  Adobe  Photoshop. 

•  This  company  has  two  separate  art  departments:  Advertising  and  Packaging,  which  does  catalogs 
and  promotional  materials;  and  Product  Art,  which  designs  decorations  for  actual  toys.  Be  sure  to 
specify  your  intent  when  submitting  material  for  consideration. 

First  Contact  &  Terms:  Send  query  letter  with  brochure  showing  art  style  or  slides,  photographs  and 
transparencies.  Samples  are  filed.  Reports  back  to  the  artist  only  if  interested.  Call  to  schedule  an  appointment 
to  show  a  portfolio.  Portfolio  should  include  original,  final  art  and  color  photographs  and  transparencies. 
Pays  for  design  and  illustration  by  the  hour,  $25-50.  Buys  all  rights. 

JFOTOFOLIO,  INC.,  536  Broadway,  New  York  NY  10012.  (212)226-0923.  Fax:  (212)226-0072.  Editorial 
Coordinator:  JoAnne  Seador.  Estab.  1976.  Produces  greeting  cards,  calendars,  posters,  T-shirts,  postcards 


Greeting  Cards,  Games  &  Products    69 

and  a  line  of  products  for  children  including  a  photographic  book,  Keith  Haring  coloring  books  and  notecards. 
Needs:  Buys  5-60  freelance  designs  and  illustrations/year.  Reproduces  existing  works.  Primarily  interested 
in  photography.  Produces  material  for  Christmas,  Valentine's  Day,  Birthday  and  everyday.  Submit  seasonal 
material  8  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  SASE  c/o  Editorial  Dept.  Samples  are  filed  or  are  returned 
by  SASE  if  requested  by  artist.  Editorial  Coordinator  will  contact  artist  for  portfolio  review  if  interested. 
Originals  are  returned  at  job's  completion.  Pays  by  the  project,  7!/2-15%  royalties.  Rights  purchased  vary 
according  to  project.  Finds  artists  through  word  of  mouth,  magazines,  submissions/self-promotions,  source- 
books,  agents,  visiting  artist's  exhibitions,  art  fairs  and  artists'  reps. 

JTHE  FRANKLIN  MINT,  Franklin  Center  PA  19091-0001.  (610)459-6629.  Fax:(610)459-7270.  Artist 
Relations  Managers:  Kate  Zabriskie,  illustration;  Ellen  Caggiula,  sculpture  and  dolls.  Estab.  1964.  Direct 
response  marketing  of  high  quality  collectibles.  Produces  collectible  porcelain  plates,  prints,  porcelain  and 
coldcast  sculpture,  figurines,  fashion  and  traditional  jewelry,  ornaments,  precision  diecast  model  cars,  luxury 
board  games,  engineered  products,  heirloom  dolls  and  plush,  home  decor  items  and  unique  gifts.  Clients: 
general  public  worldwide,  proprietary  houselist  of  8  million  collectors  and  55  owned  and  operated  retail 
stores.  Markets  products  in  20  countries  worldwide  including:  USA,  Canada,  United  Kingdom,  France, 
Germany,  Australia,  New  Zealand  and  Japan. 

Needs:  Approached  by  2,000  freelance  artists/year.  Contracts  500  artists/sculptors  per  year  to  work  on 
7,000-8,000  projects.  Buys  approximately  400  sculptures/year.  Art  guidelines  free  for  SASE  with  first  class 
postage.  Uses  freelancers  mainly  for  illustration  and  sculpture.  Considers  all  media.  Considers  clay  for 
sculpture;  clay  or  wax  for  dolls.  Considers  all  styles.  80%  of  freelance  design  and  50%  of  illustration  demand 
knowledge  of  Aldus  PageMaker,  Aldus  FreeHand,  Adobe  Photoshop,  Adobe  Illustrator,  QuarkXPress  and 
3D  Studio  Eclipse  (2D).  Accepts  work  in  SGI  format.  Produces  material  for  Christmas  and  everyday.  Submit 
seasonal  material  6-8  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter,  biography,  SASE  and  samples  (clear,  professional  full-color 
photographs,  transparencies,  slides,  greeting  cards  and/or  brochures  and  tearsheets.)  Sculptors  send  photo 
graphic  portfolios.  "Please  do  not  send  original  artwork."  Samples  are  filed  or  returned  by  SASE.  Reports 
back  within  3  months.  Portfolio  review  required  for  illustrators  and  sculptors.  Reviews  portfolios  weekly. 
Company  gives  feedback  on  all  portfolios  submitted.  Portfolios  should  include  color  photographs,  photostats, 
slides,  tearsheets  or  transparencies  of  final  art.  Buys  all  rights.  Payment  varies.  Finds  artists  through  word 
of  mouth. 

Tips:  "In  search  of  artists  and  sculptors  capable  of  producing  high  quality  work.  Those  willing  to  take  art 
direction  and  to  make  revisions  of  their  work  are  encouraged  to  submit  their  portfolios." 

FRAVESSi  GREETINGS,  INC.,  11  Edison  Place,  Springfield  NJ  07081.  (201)564-7700.  Fax:  (201)376- 
9371.  Art  Director:  Janet  Thomassen.  Estab.  1930.  Produces  greeting  cards,  packaged  goods,  notes. 
Needs:  Approached  by  25  freelancers/year.  Works  with  12  freelancers/year.  Uses  freelancers  for  greeting 
card  design.  Considers  watercolor,  gouache  and  pastel.  Especially  needs  seasonal  and  everyday  designs; 
prefers  cute  and  whimsical  imagery.  Produces  seasonal  material  for  Christmas,  Mother's  Day,  Father's  Day, 
Thanksgiving,  Easter,  Valentine's  Day,  St.  Patrick's  Day,  Halloween,  graduation,  Jewish  New  Year  and 
Hanukkah.  Submit  seasonal  art  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  and  samples  of  work.  Include  SASE.  Reports  in  2-3  weeks. 
Provide  samples  to  be  kept  on  file  for  possible  future  assignments.  Art  Director  will  contact  artist  for  portfolio 
review  if  interested.  Originals  are  not  returned.  Requests  work  on  spec  before  assigning  a  job.  Pays  flat  fee 
of  $125-250/illustration  or  design.  Pays  on  acceptance.  Buys  all  rights.  Finds  artists  through  word  of  mouth 
and  submissions. 

Tips:  Must  now  implement  "tighter  scheduling  of  seasonal  work  to  adapt  to  changing  tastes.  There  is  an 
emphasis  on  lower  priced  cards.  Check  the  marketplace  for  type  of  designs  we  publish." 

^FREEDOM  GREETINGS,  Dept.  AM,  1619  Hanford  St.,  Levittown  PA  19057.  (215)945-3300.  President: 

Jay  Levitt.  Estab.  1969.  Produces  greeting  cards  featuring  flowers  and  scenery. 

Needs:  Approached  by  over  100  artists/year.  Buys  200  designs  from  artists/year.  Works  on  assignment  only. 

Considers  watercolor,  acrylic,  etc.  Prefers  novelty.  Call  for  size  specifications.  Produces  material  for  all 

seasons  and  holidays;  submit  14  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  resume  and  samples.  Samples  are  returned  by  SASE. 

Reports  within  10  days.  To  show  a  portfolio,  mail  roughs.  Originals  returned  to  artist  at  job's  completion. 

Pays  average  flat  fee  of  $150-275,  illustration/design.  Buys  all  greeting  and  stationery  rights. 

Tips:  "We  also  seek  illustrations  of  blacks  in  situations  similar  to  those  found  on  our  photographic  lines." 

FREEMAN  SPORTS  APPAREL  CO.,  830  Taylor  St.,  Elyria  OH  44035.  (216)322-5140.  Fax:  (216)322- 
6784.  Chief  Artist:  Mark  Brabant.  Estab.  1989.  Produces  sports  apparel,  particularly  golf  and  ski  wear. 
Needs:  Approached  by  20-30  freelancers/year.  Works  with  2-3  freelancers/year.  Buys  5-10  freelance  designs 
and  illustrations/year.  Prefers  artists  with  experience  in  Mac-based  programs.  Uses  freelancers  mainly  for 
apparel  designs.  Looking  for  athletic-oriented  appeal.  Prefers  no  larger  the  8J/2X 11  to  start.  90%  of  freelance 


70    Artist's  &  Graphic  Designer's  Market  '97 

work  demands  knowledge  of  Adobe  Illustrator  5.0,  Adobe  Photoshop  3.0,  Aldus  FreeHami  5,0  and  Aldus 

PageMaker  5.0.  Produces  material  for  Christmas,  spring  and  fall.  Submit  seasonal  material  <>-K  months  in 

advance. 

First  Contact  &  Terms:  Send  query  letter  with  tearsheets,  resume,  color  copies,  photographs,  SAKE  and 

photocopies.  Accepts  submissions  on  disk  compatible  with  Aldus  FrccHand,  Adobe  Illustrator,  Sent!  TIFF 

or  EPS  files.  Samples  are  not  filed  and  returned  by  SASE  if  requested  by  artist,  Company  \\ill  contact  artist 

for  portfolio  review  if  interested.  Buys  all  rights.  Originals  are  not  returned,  Pays  by  project, 

Tips:  4*Send  professional  work,  professionally  presented.  There  are  a  lot  of  unqualified  candidates  who  apply 

for  work.  The  proper  presentation  cuts  through  a  lot  of  clutter.  We  are  always  interested  m  fresh,  new,  sports 

related  designs  for  silk  screening." 

G.A.I.  INCORPORATED,  Box  30309,  Indianapolis  IN  46230.  (317)257-7100.  President;  William  S. 
Gardiner,  Licensing  agents,  "We  represent  artists  to  the  collectibles  and  gifts  industries.  Collectibles  include 
high-quality  prints,  collector's  plates,  figurines,  bells,  etc.  There  is  no  up-front  fee  for  our  services.  We 
receive  a  commission  from  any  payment  the  artist  receives  as  a  result  of  our  efforts."  Clients;  Lenox,  Hnesco, 
The  Bradford  Exchange  and  The  Hamilton  Group. 

Needs:  Approached  by  100  freelancers/year.  Works  with  50  freelance  illustrators  and  5  designers/year.  Works 
on  assignment  only.  "We  are  not  interested  in  still  lifes  or  modern  art.  A  realistic—almost  photographic-  -style 
seems  to  sell  best  to  our  clients.  We  are  primarily  looking  for  artwork  featuring  people  or  animals,  Young 
animals  and  children  usually  sell  best.  Paintings  must  be  well  done  and  should  have  broad  emotional  appeal/* 
First  Contact  &  Terms:  Send  query  letter  with  resume  and  color  photographs;  do  not  send  original  work, 
Request  portfolio  review  in  original  query.  Samples  not  kept  on  file  are  returned  by  SASE.  Reports  in  1-3 
months.  Payment:  "If  we  are  successful  in  putting  together  a  program  for  the  artist  with  a  manufacturer,  the 
artist  is  usually  paid  a  royalty  on  the  sale  of  the  product.  This  varies  from  4-KKf.  Payment  is  negotiated 
individually  for  each  project."  Finds  artists  through  word  of  mouth,  magazines*  submissions/self-promotions, 
sourcebooks,  agents,  visiting  artists*  exhibitions,  art  fairs  and  artists'  reps. 

GAL1SON  BOOKS/MUDPUPPY  PRESS,  36  W.  44th  St.,  New  York  NY  10036.  (212)354-8840.  Fax; 
(212)391-4037.  Design  Director:  Heather  Zschock,  Bstab.  1978.  Produces  boxed  greeting  cards,  pu/,/,les, 
address  books  and  specialty  journals.  Many  projects  are  done  in  collaboration  with  museums  around  the 
world. 

•  Galison  Books  is  moving  toward  more  contemporary  designs. 

Needs:  Works  with  10-15  freelancers/year.  Buys  20  designs  and  illustrations/year.  Art  guidelines  for  SASE 
with  first-class  postage.  Works  on  assignment  only.  Uses  freelancers  mainly  for  illustration.  Considers  all 
media.  Also  produces  material  for  Christmas  and  New  Year.  Submit  seasonal  material  1  year  in  advance. 
100%  of  design  and  5%  of  illustration  demand  knowledge  of  QuarkXPress. 

First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  brochure,  photocopies,  resume  and 
tearsheets  (no  unsolicited  original  artwork)  and  SASE.  Accepts  submissions  on  disk  compatible  with  Adobe 


I  include  color  photostats,  slides,  tearsheets  and  dummies,  Originals  are 
returned  at  job's  completion.  Pays  by  project.  Rights  purchased  vary  according  to  project  Finds  artists 
through  word  of  mouth,  magazines  and  artists'  reps. 

Tips:  "Looking  for  great  presentation  and  artwork  we  think  will  sell  and  be  competitive  within  the  gift 
market."" 

JGALLANT  GREETINGS  CORP.,  P.O.  Box  308,  Franklin  Park  II  60131.  1847)6714500.  Fax; 
(847)671-7500.  Vice  President  Sales  and  Marketing:  Chris  Allen.  Estah.  1966.  Produces  greeting  cards, 
packaged  invitations  and  thank  you  notes.  Creator  and  publisher  of  seasonal  and  everyday  greeting  cards, 
Needs:  Approached  by  hundreds  of  freelancers/year.  Works  with  2  freelancers/year,  Buys  30  freelance 
designs  and  illustrations/year.  Looking  for  traditional  and  humorous.  Produces  material  for  Christmas,  Easter, 
Mother's  Day,  Father's  Day,  graduation,  Halloween,  Thanksgiving,  Valentine's  Day,  birthdays,  everyday  and 
most  card  giving  occasions. 

First  Contact  &  Terms:  Samples  are  not  filed  and  not  returned.  Reports  back  only  if  interested,  Portfolio 
review  not  required.  Negotiates  rights  purchased. 

tGARBORG'S,  2060  W.  98th  St.,  Bloomington  MN  55431.  (612)888-5727,  Fax;  (612)8884775,  Product 
Development:  Jennifer  Parker,  Produces  inspirational  page-a-day  perpetual  calendars  and  gift  hwks  marketed 
to  giftshops  and  Christian  bookstores.  Majority  of  buyers  arc  women  of  all  ages;  line  includes  masculine 
and  children's  products. 

Needs:  Works  with  10-15  freelancers/year.  Buys  30  freelance  designs  and  illustrations/year.  Prefers  freelanc 
ers  with  experience  in  paper  products.  Art  guidelines  available.  Uses  freelancers  mainly  for  color  illustration. 
Also  uses  freelancers  for  calligraphy  and  P-OP  displays.  Considers  watereotor,  gouache,  colored  pencil, 
dyes,  mixed  media,  computer  graphics  and  oils.  Prefers  art  that  is  reflective  of  warmth,  joy  and  inspiration. 
May  be  elegant,  classical,  realistic,  impressionistic,  graphic,  as  well  as  innovative.  Images  often  used:  Florals, 


Greeting  Cards,  Games  &  Products    71 

scenes,  still  lifes,  patterns,  borders,  wildlife.  Main  emphasis;  everyday  themes,  may  include  seasonal  themes. 
Will  review  product  concepts  and  styling  submissions.  100%  of  design  requires  knowledge  of  Aldus  Free- 
Hand,  Adobe  Photoshop  and  Adobe  Illustrator. 

First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  resume,  brochure,  photocopies  and 
tearsheets.  Accepts  submissions  on  disk.  Samples  are  filed  or  returned  by  SASE  if  requested  by  artist.  Reports 
back  in  1  month.  Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  color 
photostats,  photographs,  tearsheets  and  final  art.  Negotiates  rights  purchased.  Originals  not  returned  at  job's 
completion.  Pays  by  project,  $400-1,200. 
Tip:  "Be  innovative." 

C.R.  GIBSON  CO.,  A  division  of  Thomas  Nelson  Gifts,  32  Knight  St.,  Norwalk  CT  06856-5220.  (203)847- 
4543.  Fax:  (203)847-1165.  Freelance  Coordinator:  Harriet  Richards.  Estab.  1870,  Produces  greeting  cards, 
stationery,  paper  tableware  products,  giftwrap,  gift  books,  baby  books,  wedding  books,  photo  albums,  scrap 
books,  kitchen  products  (recipe  books  and  coupon  files).  "The  C.R.  Gibson  Company  has  a  very  diversified 
product  line.  Generally  we  sell  our  products  to  the  better  markets  including  department  stores,  gift  shops 
and  stationery  stores.  Our  primary  consumers  are  women  buying  for  themselves  or  men.  Masculine  products 
and  designs  make  up  less  than  10%  of  the  lines.  Our  designs  are  fashionable  without  being  avant-garde, 
always  in  good  taste." 

Needs:  Approached  by  250-300  freelancers/year.  Works  with  60-80  freelancers/year.  Buys  200  freelance 
designs  and  illustrations/year.  Prefers  artists  with  experience  in  traditional  materials;  rarely  uses  computer 
generated  art.  Art  guidelines  for  SASE  with  first-class  postage.  Works  on  assignment  90%  of  time.  Uses 
freelancers  for  everything.  Considers  all  traditional  media.  Looking  for  conservative,  traditional  looks — no 
abstract  or  regional  themes.  Most  designs  subject-oriented — "pretty,"  fashionable  and  in  good  taste.  Uses  a 
very  small  amount  of  cartoonists.  Does  not  need  computer-literate  freelancers,  although  computer  skills  are 
helpful.  Produces  material  for  Christmas,  New  Year,  birthdays  and  everyday,  Submit  Christmas  material  1 
year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  photostats,  photographs,  slides,  SASE, 
photocopies  and  transparencies.  Samples  are  sometimes  filed  or  are  returned.  Reports  back  within  1  month. 
Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  "anything  appro 
priate."  Rights  purchased  vary  according  to  project.  Originals  are  returned  at  job's  completion.  Pays  by  the 
project,  $250-1,500;  royalties  of  2-5%;  negotiable  with  project.  Finds  artists  through  word  of  mouth,  submis 
sions  and  agents. 

Tips:  "Try  to  be  aware  of  current  design  themes  and  colors.  Regional  designs  should  be  avoided.  Most  of 
our  designs  are  subject-oriented  and  not  abstract  prints  or  designs.  Before  we  can  review  any  artwork  we 
require  artists  to  sign  a  submission  agreement.  Look  at  our  line  of  product.  Don't  send  anything  that  isn't 
appropriate.  We  only  use  full  color  work." 

GIBSON  GREETINGS,  INC.,  2100  Section  Rd.,  Cincinnati  OH  45237.  (513)841-6600.  Director  of  Design 
Development:  Wayne  Wright.  Estab.  1850.  Produces  greeting  cards,  giftwrap,  stationery,  calendars  and  paper 
tableware  products.  "Gibson  is  a  leader  in  social  expression  products." 

Needs:  Approached  by  300  freelancers/year.  Works  with  200  freelancers/year.  Buys  3,500  freelance  designs 
and  illustrations/year.  Prefers  freelancers  with  experience  in  social  expression.  Works  on  assignment  only. 
Uses  freelancers  mainly  for  greeting  cards.  Considers  any  media  and  a  wide  variety  of  styles.  40%  of  freelance 
work  demands  knowledge  of  Adobe  Illustrator,  Adobe  Photoshop  and  QuarkXPress.  Produces  material  for 
all  holidays  and  seasons.  Submit  seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  resume,  SASE,  tearsheets,  photographs,  photocopies, 
photostats,  slides,  transparencies.  Samples  are  filed  if  accepted  or  returned  by  SASE.  Reports  back  within  1 
week.  Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  final  art,  tear- 
sheets,  photographs,  transparencies.  "Artwork  is  bought  outright — all  rights  and  art  belong  to  company." 
Originals  are  not  returned.  Pays  by  the  project,  or  flat  fee,  varies. 

Tips:  "Excellent  drawing  skills  are  essential.  Must  be  diversified  in  all  media;  experience  in  social  expression 
field  is  a  definite  advantage." 

JGLITTERWRAP,  INC.,  701  Ford  Rd.,  Rockaway  NJ  07866.  (201)625-4200.  Fax:  (201)625-9641.  Art 
Director:  Danielle  Grassi.  Estab.  1987.  Produces  giftwrap,  totes,  ribbons,  bows,  wrap  accessories  (enclosure 
cards)  for  all  ages — party  and  special  occasion  market. 

Needs:  Approached  by  30-50  freelance  artists/year.  Works  with  10-15  freelancers/year.  Buys  10-30  designs 
and  illustrations/year.  Prefers  artists  with  experience  in  textile  design  who  are  knowledgable  in  repeat  patterns 
or  surface.  Uses  freelancers  mainly  for  design,  Also  for  calligraphy  and  mechanicals.  Considers  gouache, 
oil,  acrylic,  cut  paper,  watercolor  and  mixed  media.  Style  varies  with  season  and  year.  Consider  trends  and 
designs  already  in  line,  as  well  as  up  and  coming  motifs  in  gift  market.  50-60%  of  freelance  work  demands 
knowledge  of  QuarkXPress,  Aldus  FreeHand,  Adobe  Illustrator  and  Adobe  Photoshop.  Produces  material 
for  Halloween,  Christmas,  graduation,  birthdays,  Valentine's  Day,  Hanukkah  and  everyday.  Submit  seasonal 
material  6-8  months  in  advance. 


72    Artist's  &  Graphic  Designer's  Market  '97 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  photographs,  slides,  transparencies 
or  color  copies  of  work.  Samples  are  filed  or  are  returned  by  SASE  if  requested,  Reports  back  in  I  -2  weeks', 
Write  for  appointment  to  show  portfolio  or  mail  appropriate  materials,  which  should  include  slides,  color 
tearsheets,  dummies,  mechanicals  and  finished  art  samples.  Rights  purchased  vary  according  to  project,  Pays 
by  the  hour,  $1  0-25;  or  royalties  of  5-6%, 

Tips:  "Giftwrap  generally  follows  the  fashion  industry  lead  with  respect  to  color  and  design.  Adult  birthday 
and  baby  shower/birth  are  fast  growing  categories,  There  is  a  need  for  good/fresh/fun  typographic  birthday 
designs  in  both  adult  and  juvenile  categories." 

fGOES  LITHOGRAPHING  COHPANY  SINCE  1879,  42  W.  6Ist  St.,  Chicago  H.  M62I-JW. 
(312)684-6700.  Fax:  (312)684-2065.  Contact;  W.J.  Goes.  Estab.  1879.  Produces  stationery/letterheads  to  sell 
to  printers  and  office  product  stores. 

Needs:  Approached  by  1-2  freelance  artists/year.  Works  woth  2-3  freelance  artists/year.  Buys  4-30  freelance 
designs  and  illustrations/year.  Uses  freelance  artists  mainly  for  designing  holiday  letterheads,  Considers  pen 
&  ink,  color,  acrylic,  watercolor.  Prefers  final  art  17  X  22.  Produces  material  for  Christmas  and  Thanksgiving, 
First  Contact  &  Terms:  Contact  W.J.  Goes."!  will  send  examples  for  your  ideas/*  Samples  are  not  filed 
and  are  returned  by  SASE.  Reports  back  within  1-2  months.  Pays  $1254300  on  final  acceptance.  Buys  first 
rights  and  reprint  rights. 

GREAT  AMERICAN  PUZZLE  FACTORY  INC.,  16  S.  Main  St.,  S.  Norwalk  CT  06854.  (203)838- 

4240.  Fax:  (203)838-2065.  President:  Pat  Duncan.  Estab,  1975.  Produces  jigsaw  pu//les  and  games  for  adults 

and  children. 

Needs:  Approached  by  100  freelancers/year.  Works  with  50  freelancers/year.  Buys  120  designs  and  illustra 

tions/year.  Uses  freelancers  mainly  for  puzzle  material.  Art  guidelines  for  SASE  with  first-class  postage, 

Looking  for  "fun,  involved  and  colorful"  work,  100%  of  design  requires  knowledge  of  QuarkXPress,  Adobe 

Illustrator  or  Adobe  Photoshop. 

First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  brochure,  tearsheets  and  photocopies, 

Do  not  send  originals  or  transparencies.  Samples  are  filed  or  are  returned.  Art  Director  will  contact  artist  for 

portfolio  review  if  interested.  Original  artwork  is  returned  at  job's  completion.  Pays  by  project.  Pays  royalties 

of  5%.  Rights  purchased  vary  according  to  project.  Interested  in  buying  second  rights  (reprint  rights)  to 

previously  published  work. 

Tip:  "All  artwork  should  be  bright,  cheerful  and  eye-catching.  'Subtle'  is  not  an  appropriate  look  for  our 

market." 

GREAT  ARROW  GRAPHICS,  2495  Main  St.,  Suite  432,  Buffalo  NY  14214.  (716)836-0408,  Fax: 
(716)836-0702.  Art  Director:  Alan  Friedman.  Estab.  1981.  Produces  greeting  cards  and  stationery.  "We 
produce  silkscreened  greeting  cards—seasonal  and  everyday—  to  a  high-end  design-conscious  market." 
Needs:  Approached  by  30  freelancers/year.  Works  with  6-8  freelancers/year.  Buys  60-80  images/year.  Art 
guidelines  for  SASE  with  first-class  postage.  Prefers  freelancers  with  experience  in  hard-separated  art.  Uses 
freelancers  mainly  for  greeting  card  design.  Considers  all  2-dimensionaI  media.  Looking  for  sophisticated, 
classic  or  contemporary  styles.  75%  of  design  requires  knowledge  of  QuarkXPress,  Adobe  Illustrator  or 
Adobe  Photoshop.  Produces  material  for  all  holidays  and  seasons.  Submit  seasonal  material  6-8  months  in 
advance;  Christmas,  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  photocopies  and  SASE.  Accepts  submissions  on  disk 
compatible  with  QuarkXPress,  Adobe  Illustrator  or  Adobe  Photoshop.  Samples  are  filed  or  returned  if  re 
quested.  Reports  back  within  1  month.  Art  Director  will  contact  artist  for  portfolio  review  if  interested. 
Portfolio  should  include  color  roughs,  final  art,  photographs  and  transparencies.  Originals  are  returned  at 
job  s  completion.  Pays  royalties  of  5%  of  net  sales.  Rights  purchased  vary  according  to  project. 
Tips:  "We  are  most  interested  in  artists  familiar  with  hand-separated  process  and  with  the  assets  and  limita 
tions  of  screenprinting." 

*GREETWELL,  D-24,  M.I.D.C,  Satpur,  Nasik  422  007  India.  Fax:  91-253-351381.  Chief  Executive;  V.H, 

Sanghavi.  Produces  greeting  cards,  calendars  and  posters. 

Needs:  Approached  by  50-60  freelancers/year.  Buys  50  designs/year.  Uses  freelancers  mainly  for  erecting 

cards  and  calendars.  Prefers  flowers,  landscapes,  wildlife  and  general  themes, 

First  Contact  &  Terms:  Send  query  letters  and  photocopies  to  be  kept  on  file.  Samples  not  filed  are 

r?U^er  On!y  lf  re!uested  ReP°rts  within  1  ^nth.  Originals  are  returned  at  job's  completion.  Pays  flat  fee 
oi  $25  for  design.  Buys  reprint  rights. 
Tips:  "Send  color  photos.  No  SASE." 


8187Ff         'n  '  TX  78626.  (512)863- 

8187.  Fax.  (512)869-2093,  Art  Director:  Kim  DeAngel.  Estab.  1975,  Produces  limited-edition  collectibles 
(e.g.  prints,  plates,  figurines,  dolls,  notecards  and  stationery  products).  "We  design  and  market  a  line  of 
collectible  giftware  with  a  romantic  Victorian  theme.  Our  products  appeal  to  women  in  an  'empty  nest' 
situation  who  prefer  'pretty'  things  of  uniqueness  and  value  " 


Greeting  Cards,  Games  &  Products    73 

Needs:  Approached  by  100  freelance  artists/year.  Works  with  7  or  more  freelancers/year.  Buys  20  designs 
and  illustrations/year.  Prefers  watercolor  or  clay  or  wax  sculpture.  Works  on  assignment  only.  Uses  freelancers 
mainly  for  executing  concepts  in  two  and  three  dimensions— packaging,  inserts,  line  drawings  that  resemble 
old-fashioned  engravings  and  sculpture.  Also  for  calligraphy,  P-O-P  displays,  T-shirt  art  (mechanical  separa 
tions),  jewelry  sculpting  (charm  bracelets),  coffee  mug  art  (mechanical  separations),  cloisonne  pin  art,  cross- 
stitch  development.  For  2-D  work,  prefers  watercolor/colored  pencil  and  pen  &  ink.  For  3-D  work,  prefers 
wax,  Sculpey,  clay.  "We're  in  need  of  Romantic  Victorian  work — turn-of-me-century  nostalgia.  Our  subjects 
are  children,  flowers,  ribbons  and  bows.  We're  also  interested  in  the  amusements  of  childhood:  toys,  dolls, 
teddy  bears." 

First  Contact  &  Terms:  Send  query  letter  with  photostats,  photographs,  slides,  transparencies  and  SASE. 
"Do  not  send  original  work."  Samples  are  filed  or  are  returned  by  SASE  if  requested  by  artist.  Reports  back 
to  the  artist  only  if  interested.  To  show  portfolio,  mail  photostats  of  lettering  or  one-color  artwork  and 
tearsheets  or  photographs  of  color  work.  Originals  usually  not  returned  at  job's  completion.  Pays  by  the 
project,  $35-2,000.  Rights  purchased  vary  according  to  project. 

Tips:  "Show,  don't  tell.  We  don't  require  'professionalism,'  lawyers,  or  agents.  We  simply  want  creative 
people  with  a  feel  for  our  style.  The  only  way  to  know  if  you've  got  what  we  need  is  to  let  us  see  your  work. 
Although  we  don't  require  computer  skills  for  our  freelancers,  we  have  moved  to  inhouse  prepress  ourselves. 
We  have  virtually  eliminated  photography  by  using  a  digital  studio  camera  which  feeds  directly  into  our 
computer  system.  Artists  should  be  aware  that  digital  prepress  is  very  much  the  trend  and  should  become 
familiar  with  software  for  graphics,  particularly  QuarkXPress  and  Adobe  Photoshop.  We  also  see  a  develop 
ment  in  prototyping  of  sculpted  items  using  computers.  We  are  experimenting  with  x-ray  technology  and 
CAD  software  to  develop  plastic  prototypes  outof  laser  scintering.  Sculptors  interested  in  this  trend  should 
become  familiar  with  STL  files  and  CAD/CAM." 

HALLMARK  CARDS,  INC.,  P.O.  Box  419580,  Drop  216,  Kansas  City  MO  64141-6580. 

*  Because  of  Hallmark's  large  creative  staff  of  fulltime  employees  and  their  established  base  of 
freelance  talent  capable  of  fulfilling  their  product  needs,  they  are  not  accepting  freelance  submissions. 

THE  HAMILTON  COLLECTION,  4810  Executive  Park  Court,  Jacksonville  FL  32216-6069.  (904)279- 
1300.  E-mail:  thc!thcl!postoffice!mcgoldrick@attmail.com.  Artist  Liaison,  Product  Development:  Kathryn 
McGoldrick.  Direct  marketing  firm  for  collectibles:  limited  edition  plates,  sculpture,  dolls,  jewelry  and 
general  gifts.  Clients:  general  public,  specialized  lists  of  collectible  buyers  and  retail  market  in  US,  Great 
Britain,  Canada,  France  and  Germany. 

Needs:  Approached  by  100  freelancers/year.  Works  with  100-200/year.  Assigns  all  jobs  (200-400)  to  free 
lancers/year.  "No  restrictions  on  locality  but  must  have  quality  work  and  flexibility  regarding  changes."  Uses 
freelancers  for  product  design  and  illustration  for  3-D  and  2-D  products.  Needs  fine  art  or  tight  illustration  for 
plates.  15%  of  freelance  work  demands  computer  skills. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  photocopies,  photographs,  SASE,  slides,  tear- 
sheets  and  transparencies.  Samples  will  be  returned  if  requested  (must  include  a  SASE  or  appropriate  package 
with  sufficient  postage).  "Please  do  not  send  original  art;  preferences  are  for  photographs,  slides,  transparen 
cies,  and/or  tearsheets."  Reports  within  6-12  weeks.  Artist  should  follow-up  with  letter  after  initial  query. 
Sometimes  requests  work  on  spec  before  assigning  a  job.  Pays  by  project,  $100-1,500.  Sometimes  interested 
in  buying  second  rights  (reprint  rights)  to  previously  published  work  "for  product  development  in  regard  to 
collectibles/plates;  artwork  must  be  suitable  for  cropping  to  a  circular  format." 

Tips:  Open  to  a  wide  range  of  styles.  "We  aggressively  seek  out  new  talent  for  our  product  development 
projects  through  every  avenue  available.  Attitude  and  turnaround  time  are  important.  Be  prepared  to  offer 
sketches  on  speculation.  This  is  a  strong  market  (collectibles)  that  has  continued  its  growth  over  the  years, 
despite  economic  slumps." 

^HAMPSHIRE  PEWTER  COMPANY,  43  Mill  St.,  Box  1570,  Wolfeboro  NH  03894-1570.  (603)569- 
4944.  Fax:  (603)569-4524.  President:  Bob  Steele.  Estab.  1974.  Manufacturer  of  handcast  pewter  tableware, 
accessories  and  Christmas  ornaments.  Clients:  jewelry  stores,  department  stores,  executive  gift  buyers,  table- 
top  and  pewter  speciality  stores,  churches  and  private  consumers. 

Needs:  Works  with  3-4  freelance  artists/year.  "Prefers  New-England  based  artists."  Works  on  assignment 
only.  Uses  freelancers  mainly  for  illustration  and  models.  Also  for  brochure  and  catalog  design,  product 
design,  illustration  on  product  and  model-making. 

First  Contact  &  Terms:  Send  query  letter  with  photocopies.  Samples  are  not  filed  and  are  returned  only 
if  requested.  Call  for  appointment  to  show  portfolio,  or  mail  b&w  roughs  and  photographs.  Pays  for  design 
and  sculpture  by  the  hour  or  project.  Considers  complexity  of  project,  client's  budget  and  rights  purchased 
when  determining  payment.  Buys  all  rights. 

Tips:  "Inform  us  of  your  capabilities.  For  artists  who  are  seeking  a  manufacturing  source,  we  will  be  happy 
to  bid  on  manufacturing  of  designs  under  private  license  to  the  artists,  all  of  whose  design  rights  are  protected. 
If  we  commission  a  project,  we  intend  to  have  exclusive  rights  to  the  designs  by  contract  as  defined  in  the 
Copyright  Law  and  we  intend  to  protect  those  rights." 


74    Artist's  &  Graphic  Designer's  Market  '97 

H&L  ENTERPRISES,  1844  Friendship  Dr.,  El  Cajon  CA  92020,  (619)448-0883,  Fax;  (619)448-7935.  Vice 
President:  Carol  Lorsch.  Estab.  1978.  Produces  posters,  novelty,  humorous  signs  and  magnets  for  all  ages 
(6-adult). 

Needs:  Approached  by  25  freelancers/year.  Works  with  4  freelancers/year.  Prefers  freelancers  with  experi 
ence  in  art  for  silk  screen  process.  Art  guidelines  free  for  SASE  with  first-class  postage.  Must  have  cartoon- 
like  style  and  imagination  in  illustrating  humorous  slogans.  Works  on  assignment  only,  lines  freelancers 
mainly  for  product  illustration.  Looking  for  simple,  cartoon  style. 

First  Contact  &  Terms:  Send  query  letter  with  tearsheets  and  photocopies.  "If  you  want  samples  hack 
include  SASE."  Accepts  disk  submissions  compatible  with  Adobe  Illustrator.  Reports  back  within  15  days, 
"Be  sure  to  provide  phone  number."  Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Artist 
should  follow-up  with  call  after  initial  query.  Requests  work  on  spec  before  assigning  a  job,  Originals  are 
not  returned.  Pays  flat  fee  of  $25  for  quick  illustration/design;  royalties  vary.  Considers  buying  second  rights 
(reprint  rights)  to  previously  published  work  and  rights  to  licensed  characters.  Finds  artists  through  word  of 
mouth  and  artists'  reps. 

Tips:  "We're  not  interested  in  fine  art.  Interested  in  quick-sketch  illustrations  of  humorous  sayings.  Don't 
use  scanners  to  copy  others1  work  and  plagiarize  it." 

JHANNAH-PRESSLEY  PUBLISHING,  1232  Schenectady  Ave.,  Brooklyn  NY  11203-5828.  (718)451- 
1852.  Fax:  (718)629-2014.  President:  Melissa  Pressley.  Estab,  1993.  Produces  calendars,  giftwrap,  greeting 
cards,  stationery,  murals.  "We  offer  design,  illustration,  writing  and  printing  services  for  advertising,  social 
and  commercial  purposes.  We  are  greeting  card  specialists." 

Needs:  Approached  by  10  freelancers/year.  Works  on  assignment  only.  Uses  freelancers  mainly  for  pattern 
design,  invitations,  advertising,  cards.  Also  for  calligraphy,  mechanicals,  murals.  Considers  primarily  acrylic 
and  watercolor,  but  will  consider  others.  Looking  for  upscale,  classic;  rich  and  brilliant  colors;  traditional  or 
maybe  Victorian;  also  adult  humor.  Produces  material  for  Christmas,  Mother's  Day,  Father's  Day,  graduation, 
Kwanzaa,  Valentine's  Day,  birthdays,  everyday,  ethnic  cards  (black,  hispanic,  Caribbean),  get  well  thank 
you,  sympathy,  secretary's  day. 

First  Contact  &  Terms:  Send  query  letter  with  slides,  color  photocopies,  resume,  SASE,  Samples  are 
filed  or  returned  by  SASE.  Reports  back  only  if  interested.  Company  will  contact  artist  for  portfolio  review 
if  interested.  Portfolio  should  include  b&w,  color,  final  art,  slides.  Rights  purchased  vary  according  to  project. 
Payment  varies  according  to  project,  Finds  freelancers  through  submissions,  Creative  tikick  Rook, 
Tips:  "Please  be  honest  about  your  expertise  and  experience." 

^HERITAGE  COLLECTION,  79  Fifth  Ave.,  New  York  NY  10003.  (21 2)647- 1000.  Fax:  (212)647-0188, 

President:  Reginald  Powe,  Estab.  1988.  Produces  greeting  cards,  gift  bags,  giftwrap,  mugs,  placemats,  etc,, 

for  the  African-American. 

Needs:  Approached  by  20-30  freelance  artists/year.  Works  with  3-5  freelance  artists/year.  Buys  40-80  new 

freelance  designs  and  illustrations/year.  Uses  freelance  artists  mainly  for  card  art  and  verse.  Considers  all 

media.  Produces  material  for  all  holidays  and  seasons,  birthdays  and  Kwanzaa.  Submit  seasonal  material  1 

year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  SASE,  tearsheets,  photographs*  photocopies  and  photostats, 

Samples  are  filed  or  are  returned  by  SASE.  Reports  back  within  1  month,  Call  for  appointment  to  show 

portfolio  of  original/final  art,  color  tearsheets,  Originals  are  returned  at  job's  completion.  Pays  royalty  or 

buys  all  rights  on  work-for-hire  basis. 

HIGH  RANGE  GRAPHICS,  365  N.  Glenwood,  P.O.  Box  3302,  Jackson  WY  83001.  President:  Jan  Stuessl, 
Estab.  1989.  Produces  T-shirts.  "We  produce  screen-printed  garments  for  recreational  sport-oriented  markets 
and  resort  markets,  which  includes  national  parts,  Subject  matter  includes,  but  is  not  limited  to,  skiing, 
climbing,  hiking,  biking,  fly  fishing,  mountains,  out-of-doors,  nature  and  rafting,  Native  American,  wildlife 
and  humorous  sayings  that  are  text  only  or  a  combination  of  text  and  art.  Our  resort  market  customers  are 
men,  women  and  kids  looking  to  buy  a  souvenir  of  their  vacation  experience  or  activity.  People  want  to 
identify  with  the  message  and/or  the  art  on  the  T-shirt." 

Needs:  Approached  by  20  freelancers/year.  Works  with  3-8  freelancers/year.  Buys  10-20  designs  and 
illustration/year.  Prefers  artists  with  experience  in  screen  printing.  Uses  freelancers  mainly  for  T-shirt  ideas 
and  artwork  and  color  separations.  Art  guidelines  for  SASE  with  first-class  postage. 
First  Contact  &  Terms:  Send  query  letter  with  r6sum6,  SASE  and  photocopies.  Accepts  submissions  on 
disk  compatible  with  Aldus  FreeHand  3.1.  Samples  are  filed  or  are  returned  by  SASE  if  requested  by  artist, 
Reports  back  within  3  months.  Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should 
include  b&w  thumbnails,  roughs  and  final  art.  Originals  are  returned  at  job's  completion.  Pays  by  project, 
$300  minimum;  royalties  of  5%.  Buys  garment  rights. 

Tips:  "Familiarize  yourself  with  screen  printing  and  T-shirt  art  that  sells.  Knowledge  of  color  separations 
a  plus.  We  look  for  creative  design  styles  and  interesting  color  applications.  Artists  need  to  be  able  to 
incorporate  the  colors  of  the  garments  as  part  of  their  design  thinking,  as  well  as  utilize  the  screen  printing 
medium  to  produce  interesting  effects  and  textures.  However,  sometimes  simple  is  best.  Four-color  process 


Greeting  Cards,  Games  &  Products     75 

will  be  considered  if  highly  marketable.  Be  willing  to  work  with  us  on  design  changes  to  get  the  most 
marketable  product." 

HiXON  &  FIER1NG,  INC.,  3734  W.  95th  St.,  Leawood  KS  66206.  Fax:  (913)438-1201.  Art  Director:  Suzie 
Turner.  Estab.  1987.  Produces  birth  announcements  and  invitations.  "We  started  out  as  a  birth  announcement 
company,  branched  off  into  children's  party  invitations  and  now  do  party  invitations  for  adults  as  well." 
Needs:  Approached  by  30  freelancers/year.  Works  with  5  freelancers/year.  Buys  20-30  freelance  designs 
and  illustrations/year.  Uses  freelancers  mainly  for  card  design.  Also  interested  in  calligraphy.  Art  guidelines 
available.  Buys  art  outright  and  by  assignment.  "If  the  artist  has  a  style  we  like  and  is  a  good  conceptualizer, 
we  will  approve  a  sketch,  then  he  gives  us  the  final  product."  Considers  watercolor,  acrylic  (soft)  and  pastels. 
Also  interested  in  computer  generated  art  using  Adobe  Illustrator,  Adobe  Photoshop,  QuarkXPress  and  Fractal 
Painter.  Prefers  high  quality,  whimsical,  but  not  cartoonish  artwork  for  the  baby  and  children's  lines.  Nothing 
that  could  be  construed  as  negative  or  off-color  in  any  way.  Prefers  work  that  is  soft,  happy  and  colorful. 
Produces  seasonal  material  for  Christmas,  New  Year,  Valentine's  Day,  Halloween,  graduation  and  birthdays. 
Submit  seasonal  material  6  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  color  copies  of  work.  "Please  do  not  call.  Will  only  take 
mail  or  fax  inquiries."  Samples  are  filed  or  are  returned.  Reports  back  in  1  month.  Company  will  contact 
artist  for  portfolio  review  of  final  art  if  interested.  Buys  all  rights.  Originals  are  not  returned  at  job's  comple 
tion.  Pays  flat  fee,  $100-750. 

Tips:  "We  are  starting  to  work  on  some  lines  of  elegant,  embossed  and  foil  stamped  cards  for  birth,  christen 
ing  and  adult  invitations.  So,  we  need  the  soft,  warm  and  cuddly  children's  things  as  well  as  elegant  formal 
designs.  We  look  for  refined  talent  with  a  sweet  look  for  our  birth  announcement  line." 

HOFFMASTER,  (formerly  Chesapeake  Consumer  Products  Co.)  2920  N.  Main  St.,  Oshkosh  WI  54903. 
(414)235-9330.  Fax:(414)235-1642.  Senior  Marketing  Manager:  Ralph  Rich  or  Creative  Managers.  Produces 
decorative  paper  tableware,  placemats,  plates,  tablecloths  and  napkins  for  institutional  and  consumer  markets. 
Printing  includes  up  to  6-color  flexographic  napkin  printing. 

Needs:  Approached  by  20-30  freelancers/year.  Works  with  5-10  freelancers/year.  Prefers  freelancers  with 
experience  in  paper  tableware  products.  Art  guidelines  and  specific  design  needs  based  on  current  market 
are  available  from  Creative  Managers.  Looking  for  trends  and  traditional  styles.  Prefers  9"  round  artwork 
with  coodinating  6.5"  square  image.  Produces  material  for  all  holidays  and  seasons  and  everyday. 
First  Contact  &  Terms:  Send  query  letter  with  photocopies,  resume,  appropriate  samples  and  SASE. 
Ideas  may  be  sent  in  a  color  rough  sketch.  Accepts  disk  submissions  compatible  with  Adobe  Illustrator  and 
Aldus  FreeHand.  Samples  are  files  or  returned  by  SASE  if  requested  by  artist.  Reports  back  only  if  interested. 
Creative  Manager  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  thumbnails, 
roughs,  finished  art  samples,  color  photostats,  tearsheets,  photographs  and  dummies.  Buys  artwork  outright. 
Rights  purchased  vary  according  to  project.  Pays  by  the  project  $350-1500.  Amounts  vary  according  to 
project.  May  work  on  a  royalty  arrangement  for  recognized  properties.  Finds  freelancers  through  art  fairs 
and  artists'  reps. 
Tips:  Looking  for  new  trends  and  designs  appropriate  for  plates  and  napkins. 

rfHOME  INTERIORS  &  GIFTS,  4550  Spring  Valley  Rd.,  Dallas  TX  75244.  (214)386-1000.  Fax:  (214)233- 
8825.  Artist  Representative:  Robbin  Allen.  Art  Director:  Louis  Bazan.  Estab.  1957.  Produces  decorative 
framed  art  in  volume  to  public  by  way  of  shows  in  the  home.  "H.I.&  G.  is  a  direct  sales  company.  We  sell 
nationwide  with  over  35,000  consultants  in  our  sales  force.  We  work  with  artists  to  design  products  for  our 
new  product  line  yearly.  We  work  with  some  publishers  now,  but  wish  to  work  with  more  artists  on  a  direct 
basis." 

Needs:  Approached  by  75  freelance  artists/year.  Works  with  25-30  freelancers/year.  "We  carry  approxi 
mately  450-500  items  in  our  line  yearly."  Prefers  artists  with  knowledge  of  current  colors  and  the  decorative 
art  market,  "We  give  suggestions  but  we  do  not  dictate  exacts.  We  would  prefer  the  artists  express  themselves 
through  their  individual  style.  We  will  make  correction  changes  that  will  enhance  each  piece  for  our  line." 
Uses  freelance  artists  mainly  for  artwork  to  be  framed  (oil  and  watercolor  work  mostly).  Also  for  calligraphy. 
Considers  oil,  watercolor,  acrylic,  pen  &  ink,  pastels,  mixed  media.  "We  sell  to  middle  America  for  the  most 
part.  Our  art  needs  to  be  traditional  with  a  sense  of  wholesomeness  to  it.  For  example:  a  hunter  with  dog, 
but  no  gun.  We  sell  Victorian,  country,  landscapes,  still  life,  wildlife.  Art  that  tells  a  story.  We  also  sell  a  mild 
contemporary."  Produces  material  for  Father's  Day,  Halloween,  Christmas,  Easter,  graduation,  Thanksgiving, 
Mother's  Day.  Submit  seasonal  material  10  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  resume,  SASE,  photographs,  slides  and  transparencies. 
Samples  are  filed  or  are  returned  by  SASE.  Art  Director  will  contact  artist  for  portfolio  review  if  interested. 
Portfolio  should  include  color  slides,  photographs.  Requests  work  on  spec  before  assigning  a  job.  Pays 
royalties.  Royalties  are  discussed  on  an  individual  basis.  Buys  reprint  rights.  Finds  artists  through  word  of 
mouth,  magazines,  submissions,  sourcebooks  and  visiting  artist's  exhibitions. 

Tips:  "This  is  a  great  opportunity  for  the  artist  who  is  willing  to  learn  our  market.  Paint  for  women  because 
women  are  our  customers.  Paintings  need  softness  in  form — not  rugged  and  massive/strong  or  super  dark. 


76     Artist's  &  Graphic  Designer's  Market  '97 

Jewel  tones  are  great  for  us.  Study  Monet— good  colors  there.  Our  art  demands  are  unique.  The  artist  will 
work  with  our  design  department  to  stay  current  with  our  needs." 

THE  HUMORSSDE  Of  IT . . . ,  7030  Etiwanda  Ave.,  Reseda  CA  91335.  (3 10)838-45 1 1 .  Owner:  Lorenzo 
Griffis.  Estab.  1990.  Produces  greeting  cards  with  personalized  printing.  Makes  "very  humorous  greeting 
cards-  very  colorful,  loaded  with  different  fonts;  directed  to  all  ages;  very  modern  graphics." 
Needs:  Approached  by  50-60  freelancers/year.  Works  with  2  freelancers/year.  Prefers  local  artists  with 
experience  in  humor  and  graphics  cartoons.  Art  guidelines  available.  Works  on  assignment  only.  Uses  free 
lancers  mainly  for  cartoons,  humor  and  graphics.  50%  of  design  and  10%  of  illustration  demand  knowledge 
of  Aldus  PageMaker  and  CorelDraw.  Produces  material  for  all  holidays  and  seasons,  Christmas,  Valentine's 
Day  Mother's  Day,  Father's  Day  and  everyday.  Submit  seasonal  material  3  months  in  advance. 
First  Contact  &  Terms:  Send  brochure  and  SASE.  Samples  are  filed.  Reports  back  within  2  weeks. 
Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  photographs.  Rights 
purchased  vary  according  to  project.  Originals  are  returned  at  job's  completion.  Pays  by  project,  royalties  of 
3%.  Finds  artists  through  submissions. 

HURL1MANN  ARMSTRONG  STUDIOS,  Box  1246,  Menlo  Park  CA  94026.  (415)325-1177.  Fax: 
(415)324-4329.  Managing  General  Partner:  Mary  Ann  Hurlimann.  Estab.  1987.  Produces  greeting  cards  and 
enclosures,  fine  art  folders,  stationery,  portfolios  and  pads. 

Needs:  Approached  by  60  freelance  artists/year.  Works  with  6  freelancers/year.  Buys  16  designs/year.  Con 
siders  watercolor,  oil  and  acrylic.  No  photography.  Prefers  rich  color,  clear  images,  no  abstracts.  "We  have 
some  cards  that  use  words  as  the  central  element  of  the  design."  Not  interested  in  computer-generated  art. 
First  Contact  &  Terms:  Send  query  letter  with  slides.  Samples  are  not  filed  and  are  returned  by  SASE  if 
requested  by  artist.  Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Originals  are  returned 
at  job's  completion.  Requests  work  on  spec  before  assigning  a  job.  Pays  by  project,  $250-3(K);  royalties  of 
5%  or  fixed  fee.  Buys  all  rights. 
Tips:  "Send  good  quality  slides  of  your  work.'1 

fidesign  GREETINGS,  inc.,  12020  W.  Ripley  Ave.,  Milwaukee  WI 53226.  (414)475-7176.  Fax:  (414)475- 

7566.  President:  Eileen  Grasse.  Estab.  1980.  Produces  greeting  cards,  stationery.  "We  direct  our  market  to 

all  ages  from  birth  on.  Cards  are  light  and  happy  with  short,  sincere  messges." 

Needs:  Prefers  artists  with  experience  in  watercolor.  Works  on  assignment  only.  Uses  freelancers  mainly 

for  greeting  card  designs.  Considers  watercolor  and  colored  pencil.  "Looking  for  strong  design  with  border 

detail — predominately  floral."  Produces  material  for  all  holidays  and  seasons.  Submit  seasonal  material  1 

year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  r6sum6,  SASE,  tearsheets,  photographs.  Samples 

are  filed.  Reports  back  within  2  months.  Call  or  write  for  appointment  to  show  portfolio;  or  mail  appropriate 

materials.  Portfolio  should  include  finished  art  samples,  color  tearsheets  and  dummies.  Buys  all  rights.  Pays 

by  the  project,  $200  minimum. 

JIGPC,  460  W.  34th  St.,  10th  Floor,  New  York  NY  10001.  (212)629-7979  or  (800)445-6669.  Contact:  Art 
Department.  Agent  to  foreign  governments.  "We  produce  postage  stamps  and  related  items  on  behalf  of  40 
different  foreign  governments." 

Needs:  Approached  by  50  freelance  artists/year.  Works  with  75-100  freelance  illustrators  and  designers/ 
year.  Assigns  several  hundred  jobs  to  freelancers/year.  Prefers  artists  within  metropolitan  New  York  or  tri- 
state  area.  Must  have  excellent  design  and  composition  skills  and  a  working  knowledge  of  graphic  design 
(mechanicals).  Artwork  must  be  focused  and  alive  (4-color)  and  reproducible  to  stamp  size  (usually  4  times 
up).  Works  on  assignment  only.  Uses  artists  for  postage  stamp  art.  Prefers  airbrush,  acrylic  and  gouache 
(some  watercolor  and  oil  OK). 

First  Contact  &  Terms:  Send  samples.  Reports  back  within  5  weeks.  Art  Director  will  contact  artist  for 
portfolio  review  if  interested.  Portfolio  should  contain  "4-color  illustrations  of  realistic,  tight  flora,  fauna, 
technical  subjects,  autos  or  ships.  Also  include  reduced  samples  of  original  artwork."  Sometimes  requests 
work  on  spec  before  assigning  a  job.  Pays  by  the  project,  $1,000-4,000.  Consider  government  allowance  per 
project  when  establishing  payment. 

Tips:  "Artists  considering  working  with  IGPC  must  have  excellent  drawing  abilities  in  general  or  specific 
topics,  i.e.,  flora,  fauna,  transport,  famous  people,  etc.;  sufficient  design  skills  to  arrange  for  and  position 
type;  the  ability  to  create  artwork  that  will  reduce  to  postage  stamp  size  and  still  hold  up  with  clarity  and 
perfection.  Must  be  familiar  with  printing  process  and  print  call-outs.  Generally,  the  work  we  require  is 


FOR  A  LIST  of  markets  interested  in  humorous  illustration,  cartooning  and 
caricatures,  refer  to  the  Humor  Index  at  the  back  of  this  book. 


Greeting  Cards,  Games  Si  Products    77 

realistic  art.  In  some  cases,  we  supply  the  basic  layout  and  reference  material;  however,  we  appreciate  an 
artist  who  knows  where  to  find  references  and  can  present  new  and  interesting  concepts.  Initial  contact  should 
be  made  by  phone  for  appointment." 

THE  IMAGINATION  ASSOCIATION,  8041  Foothill  Blvd.,  Sunland  CA  91040.  (818)353-0804  Fax- 
(818)353-8914.  Creative  Director:  EJ.  Tobin.  Estab.  1992.  Produces  greeting  cards,  T-shirts,  mugs,  aprons 
and  magnets.  "We  are  primarily  a  freelance  design  firm  that  has  been  quite  established  with  several  major 
greeting  card  and  T-shirt  companies  who,  in  fact,  produce  our  work.  We  have  a  sub-division  that  manufactures 
cutting  edge,  contemporary  aprons  and  T-shirts  for  the  gourmet  food  market." 

Needs:  Works  with  12  freelancers/year.  Artists  must  be  fax  accessible  and  able  to  work  on  fast  turnaround. 
Uses  freelancers  for  everything.  Considers  all  media.  "We're  open  to  a  variety  of  styles."  10%  of  freelance 
work  demands  knowledge  of  Adobe  Illustrator,  Adobe  Photoshop  and  QuarkXPress.  "That  is  rapidly  increas 
ing  as  many  of  our  publishers  are  going  to  disk."  Produces  material  for  all  holidays  and  seasons.  Submit 
seasonal  material  18  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  photographs,  SASE  and  photocopies.  Samples 
are  filed  or  returned  by  SASE  if  requested  by  artist.  Company  will  contact  artist  for  portfolio  review  if 
interested.  Portfolio  should  include  final  art,  photographs  or  any  material  to  give  indication  of  range  of  artist's 
style.  Negotiates  rights  purchased.  Originals  are  returned  at  job's  completion.  Pays  royalties— the  amount  is 
variable  depending  on  assignment.  Finds  artists  via  word  of  mouth  from  other  freelancers  or  referrals  from 
publishers. 

Tips:  Looking  for  artist  "with  a  style  we  feel  we  can  work  with  and  a  professional  attitude.  Understand  that 
sometimes  our  publishers  and  manufacturers  require  several  revisions  before  final  art  and  all  under  tight 
deadlines.  Shelf  space  for  greeting  cards  on  the  retail  level  is  becoming  extremely  competitive,  forcing  more 
publishers  to  test  market  products  or  try  to  guess  what  will  sell.  The  bottom  line  is  it's  all  a  crap  shoot  out 
there!  But  it's  a  good  thing  because,  from  a  commercial  point  of  view,  if  there  were  any  sure  things,  we'd 
all  be  forced  into  following  the  same  trend." 

INCOLAY  STUDIOS  INCORPORATED,  445  North  Fox  St.,  San  Fernando  CA  91340.  Fax:  (818)365- 

9599.  Art  Director:  Shari  Bright.  Estab.  1966.  Manufacturer.  "Basically  we  reproduce  antiques  in  Incolay 

Stone,  all  handcrafted  here  at  the  studio.  There  were  marvelous  sculptors  in  that  era,  but  we  believe  we  have 

the  talent  right  here  in  the  USA  today  and  want  to  reproduce  living  American  artists'  work." 

Needs:  Prefers  local  artists  with  experience  in  carving  bas  relief.  Uses  freelance  artists  mainly  for  carvings. 

Also  uses  artists  for  product  design  and  model  making. 

First  Contact  &  Terms:  Send  query  letter  with  resume,  or  "call  and  discuss;  1-800-INCOLAY."  Samples 

not  filed  are  returned.  Reports  back  within  1  month.  Call  for  appointment  to  show  portfolio.  Pays  royalties; 

pays  by  project,  $100-2,000.  Negotiates  rights  purchased. 

Tips:  "Do  the  best  you  can Discuss  the  concept  and  see  if  it  is  right  for  'your  talent.'  " 

JINKADINKADO,  INC.,  60  Cummings  Park,  Woburn  MA  01801.  (617)938-6100.  Fax:(617)938-5585. 
President:  Ron  Gelb.  Produces  gifts,  greeting  cards,  mugs,  school  supplies,  stationery,  toys,  novelty  rubber 
stamps. 

Needs:  Approached  by  20  freelancers/year.  Works  with  5  freelancers/year.  Buys  5  freelance  designs  and 
illustrations/year.  Prefers  freelancers  with  experience  in  stamp  industry.  Uses  freelancers  mainly  for  illustra 
tion  for  stamps.  Also  for  freelance  production  work.  Considers  pen  &  ink.  Looking  for  all  styles  but  cute  is 
best.  Prefers  small;  about  2X3.  100%  of  design  work  demands  knowledge  of  Adobe  Photoshop,  QuarkX 
Press,  Adobe  Illustrator.  Knowledge  of  Aldus  FreeHand,  Adobe  Illustrator  helpful  for  illustration  but  not 
required.  Produces  material  for  all  holidays  and  seasons.  Submit  seasonal  material  6-8  months  in  advance. 
First  Contact  &  Terms:  Designers  send  query  letter  with  brochure,  resume  and  photocopies.  Illustrators 
send  postcard  sample  or  query  letter  with  resume  and  photocopies.  Accepts  submissions  on  disk.  Samples 
are  filed  and  not  returned.  Reports  back  only  if  interested.  Artist  should  follow-up  with  call  after  initial  query. 
Company  will  contact  artist  for  portfolio  of  b&w  and  final  art  review  if  interested.  Pays  by  project.  Buys  all 
rights. 

JINSTANT  PRODUCTS  INC.,  P.O.  Box  33068,  Louisville  KY  40232.  (502)367-2266.  Fax:  (502)368- 
6958.  Art  Director:  R.K.Beck.  Estab.  1984.  Toy  manufacturer  of  foam  encapsulated  toys.  Clients:  retail 
stores,  chain  stores.  Current  clients  include  WalMart,  Walgreens,  McKesson  Service  Merchandisers. 
Needs:  Approached  by  3  freelance  artists/year.  Prefers  experienced  illustrators.  Works  on  assignment  only. 
Uses  the  work  of  freelance  artists  mainly  for  package  illustration.  Prefers  traditional  style,  any  media.  Also 
uses  freelance  artists  for  advertising,  brochure  and  catalog  illustration  and  product  rendering. 
First  Contact  &  Terms:  Send  query  letter  with  resume  and  appropriate  samples.  Samples  are  filed.  Reports 
back  to  the  artist  only  if  interested.  Write  to  schedule  an  appointment  to  show  a  portfolio.  Portfolio  should 
include  roughs,  original,  final  art,  tearsheets  and  photographs.  Buys  all  rights. 

INTERCONTINENTAL  GREETINGS  LTD.,  176  Madison  Ave.,  New  York  NY  10016.  (212)683-5830. 
Fax:  (212)779-8564,  Creative  Marketing  Director:  Robin  Lipner.  Sells  reproduction  rights  on  a  per  country, 


78     Artist's  &  Graphic  Designer's  Market  '97 

per  product  basis.  Licenses  and  syndicates  to  4,500-5,000  publishers  and  manufacturers  in  50  different 
countries.  Products  include  greeting  cards,  calendars,  prints,  posters,  stationery,  books,  textiles,  heat  transfers, 
giftware,  china,  plastics,  toys  and  allied  industries,  scholastic  items  and  giftwrap. 
Needs:  Approached  by  500-700  freelancers/year.  Assigns  400-500  jobs  and  1,500  designs  and  illustrations/ 
year.  Buys  illustration/design  mainly  for  greeting  cards  and  paper  products.  Also  buys  illustration  for  giftwrap, 
calendars,  giftware  and  scholastic  products.  Uses  traditional  as  well  as  humorous  and  cartoon-style  illustra 
tions.  Art  guidelines  available  for  SASE  with  first-class  postage.  Accepts  airbrush,  watercolor,  colored  pencil, 
acrylic,  pastel,  marker  and  computer  illustration.  Prefers  "clean  work  in  series  format.  All  card  subjects  are 
considered.  20%  of  freelance  work  demands  knowledge  of  Adobe  Illustrator,  Aldus  FreeHand  or  Adobe 
Photoshop. 

First  Contact  &  Terms:  Send  query  letter  and/or  resume,  brochure,  tearsheets,  slides,  photocopies,  photo 
graphs  and  SASE.  Request  portfolio  review  in  original  query.  Artist  should  follow-up  after  initial  query. 
Portfolio  should  include  color  tearsheets  and  photographs.  Pays  for  original  artwork  by  flat  fee.  Pays  20% 
royalties  upon  sale  of  reproduction  rights  on  greeting  cards,  giftwrap  and  gift  items.  Contractual  agreements 
made  with  artists  and  licensing  representatives;  will  negotiate  reasonable  terms.  Provides  worldwide  promo 
tion,  portfolio  samples  (upon  sale  of  art)  and  worldwide  trade  show  display.  Finds  artists  through  word  of 
mouth,  self-promotions,  visiting  artists'  exhibitions  and  artists'  reps. 

Tips:  "Perhaps  we'll  see  more  traditional/conservative  subjects  and  styles  due  to  a  slow  economy.  More 
and  more  of  our  clients  need  work  submitted  in  series  form,  so  we  have  to  ask  artists  for  work  in  a  series  or 
possibly  reject  the  odd  single  designs  submitted.  Make  as  neat  and  concise  a  presentation  as  possible  with 
commercial  application  in  mind.  Artists  often  send  too  few  samples,  unrelated  samples  or  sloppy,  poor  quality 
reproductions.  Show  us  color  examples  of  at  least  one  finished  piece  as  well  as  roughs." 

THE  INTERMARKETING  GROUP,  29  Holt  Rd.,  Amherst  NH  03031.  (603)672-0499.  President:  Linda 
L.  Gerson.  Estab.  1985.  Licensing  agent  for  greeting  cards,  stationery,  calendars,  posters,  paper  tableware 
products,  tabletop,  dinnerware,  giftwrap,  eurobags,  giftware,  toys,  needle  crafts.  The  Intermarketing  Group 
is  a  full  service  merchandise  licensing  agency  representing  artists'  works  for  licensing  with  companies  in 
consumer  goods  products  including  the  paper  product,  greeting  card,  giftware,  toy,  housewares,  needlecraft 
and  apparel  industries. 

Needs:  Approached  by  100  freelancers/year.  Works  with  6  freelancers/year.  Licenses  work  as  developed  by 
clients.  Prefers  freelancers  with  experience  in  full-color  illustration.  Uses  freelancers  mainly  for  tabletop, 
cards,  giftware,  calendars,  paper  tableware,  toys,  bookmarks,  needlecraft,  apparel,  housewares.  Will  consider 
all  media  forms.  "My  firm  generally  represents  highly  illustrated  works,  characters  and  humorous  illustrations 
for  direct  product  applications.  All  works  are  themed."  Prefers  5X7or8XlO  final  art.  Produces  material 
for  all  holidays  and  seasons  and  everyday.  Submit  seasonal  material  6  months  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  resume,  slides,  SASE  or  color  copies. 
Samples  are  not  filed  and  are  returned  by  SASE.  Reports  back  within  3  weeks.  Originals  are  returned  at 
job's  completion.  Requests  work  on  spec  before  assigning  a  job.  Pays  royalties  of  3-10%.  Buys  all  rights. 
Considers  buying  second  rights  (reprint  rights)  to  previously  published  work.  Finds  new  artists  "mostly  by 
|eferra]s  and  via  artist  submissions.  I  do  review  trade  magazines,  attend  art  shows  and  other  exhibits  to  locate 
suitable  clients." 

tips:  "Companies  today  seem  to  be  leaning  towards  the  tried  and  true  traditional  art  approach.  Economic 
times  are  tough  so  companies  are  selective  in  their  licenses.  A  well-organized  presentation  is  very  helpful." 

INTERNATIONAL  PRODUCT  DEVELOPMENT  CORPORATION,  8  Main  St.,  P.O.  BOX  789, 

Blairstown  NJ  07825.  (908)362-7373.  Fax:  (908)362-9393.  Art  Director:  Jeanna  Lane.  Estab,  1989.  Produces 
greeting  cards.  A  licensing  company  selling  and  publishing  art  work  for  greeting  cards  and  paper  products 
for  consumers  of  all  ages. 

Needs:  Approached  by  50  freelancers/year.  Works  with  10  freelancers/year.  Buys  1,500  freelance  designs 
and  illustrations/year.  Prefers  freelancers  with  experience  in  greeting  card  and  paper  products.  Uses  freelanc 
ers  mainly  for  detailed  illustrations.  Also  for  calligraphy.  Considers  all  media.  Looking  for  traditional  (Christ 
mas  and  everyday  designs)  floral.  Also  needs  masculine  designs.  Prefers  in  proportion  to  5X7.  Produces 
material  for  Christmas,  sympathy,  get  well,  thank  you,  friendship  and  everyday.  Submit  seasonal  material  8 
months  in  advance. 

First  Contact  &  Terms:  Send  brochure,  photocopies,  photographs,  photostats,  resume,  SASE,  slides, 
tearsheets.  After  introductory  mailing  illustrators  should  send  follow-up  postcard  sample  every  year.  Samples 
are  filed  or  returned  by  SASE.  Reports  in  2  months.  Company  will  contact  artist  for  portfolio  review  if 
interested.  Buys  all  rights.  Pays  flat  fee  of  $150-250/project  for  illustration  or  offers  yearly  contract  for  8- 
10  designs/month. 
Tips:  "We  need  fast,  quality-minded  designers  and  illustrators." 

JJILLSON  &  ROBERTS,  INC.,  5  Watson  Ave.,  Irvine  CA  92718.  (714)859-8781.  Fax:  (714)859-0257. 
Art  Director:  Josh  Neufeld.  Estab.  1974.  Produces  giftwrap  and  gift  bags  using  more  recycled/recyclable 
products. 


Greeting  Cards,  Games  &  Products     79 

Needs:  Works  with  10  freelance  artists/year.  Prefers  artists  with  experience  in  giftwrap  design.  Considers 
all  media.  "We  are  looking  for  colorful  graphic  designs  as  well  as  humorous,  sophisticated,  elegant  or 
contemporary  styles."  Produces  material  for  Christmas,  Valentine's  Day,  Hanukkah,  Halloween,  graduation, 
birthdays,  baby  announcements  and  everyday.  Submit  3-6  months  before  holiday. 
First  Contact  &  Terms:  Send  query  letter  with  brochure  showing  art  style,  tearsheets  and  slides.  Samples 
are  filed  or  are  returned.  Reports  back  within  3  weeks.  To  show  a  portfolio,  mail  thumbnails,  roughs,  final 
reproduction/product,  color  slides  and  photographs.  Originals  not  returned.  Pays  average  flat  fee  of  $250;  or 
pays  royalties  (percentage  negotiable). 

KEM  PLASTIC  PLAYING  CARDS,  INC.,  Box  1290,  Scranton  PA  18501.  (717)343-4783.  Vice  Presi 
dent:  Mark  D.  McAleese.  Estab.  1937.  Produces  plastic  playing  cards.  Manufactures  high-quality  durable 
cards  and  markets  them  worldwide  to  people  of  all  ages,  ethnic  backgrounds,  etc.  Special  interest  is  young 
people. 

Needs:  Buys  1-3  designs/illustrations/year.  Prefers  "freelancers  who  know  composition  and  colors."  Buys 
freelance  design/illustrations  mainly  for  playing  cards.  Also  uses  freelancers  for  calligraphy.  Considers  water- 
color,  oil  and  acrylics.  Seeks  "good  composition  with  vivid,  bouncing  colors  and  color  contrasts,  always  in 
good  taste."  Prefers  51/2X7.  Produces  material  for  all  holidays  and  seasons. 

First  Contact  &  Terms:  Send  query  letter  with  brochure  and  slides.  Samples  are  not  filed  and  are  returned. 
Reports  back  within  1  week.  To  show  portfolio,  mail  roughs  and  color  final  reproduction/product,  slides, 
tearsheets  and  photostats.  Originals  are  returned  at  job's  completion.  Pays  $500-1, 000/Ulustration.  Buys  first 
or  one-time  rights;  negotiates  rights  purchased. 
Tips:  "Call  Mark  D.  McAleese  at  (800)233-4173." 

KIPLING  CREATIVE  DARE  DEVILS,  P.O.  Box  2546,  Vista  CA  92085-2546.  Creative  Director:  John 
Kipling.  Estab.  1981. 

Needs:  Approached  by  200-250  freelancers/year.  Works  with  10  freelancers/year.  Interested  in  seeing  and 
working  with  more  freelancers.  Prefers  freelancers  with  experience  in  cartooning  and  oil  painting.  Uses 
freelancers  mainly  for  introduction  of  new  designs,  cartoon  characters  and  licensable  ideas.  Prefers  ink 
renderings,  airbrush  and  watercolor. 

First  Contact  &  Terms:  Send  photocopies  and  SASE  or  VHS  tapes  for  animation.  Samples  are  filed. 
Rights  purchased  vary  according  to  project.  Originals  are  not  returned.  Artist  will  not  be  given  credit- 
unsigned  work  only. 
Tips:  "We  need  oils  of  Hawaiian  natives,  fish,  sea,  etc." 

KOGLE  CARDS,  INC.,  1498  S.  Lipan  St.,  Denver  CO  80223-3411.  President:  Patricia  Roller.  Estab.  1982. 

Produces  greeting  cards  and  postcards  for  all  business  situations. 

Needs:  Approached  by  500  freelancers/year.  Buys  250  designs  and  250  illustrations/year.  Art  guidelines  for 

SASE  with  first-class  postage.  Works  on  assignment  only.  Considers  all  media  for  illustration.  Prefers  5X7 

or  10  X 14  final  art.  Produces  material  for  Christmas  and  all  major  holidays  plus  birthdays  and  all  occasion; 

material  accepted  year-round.  Send  Attention:  Art  Director. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  photocopies,  photographs  and  slides.  Samples 

not  filed  are  returned  only  if  SASE  included.  Reports  back  within  1  month.  To  show  portfolio,  mail  color 

and  b&w  photostats  and  photographs.  Originals  not  returned.  Pays  by  project.  Pays  5%  royalties.  Buys  all 

rights. 

Tips:  "We  look  for  fun  work  with  a  hint  of  business-oriented  edge." 

L.B.K.  MARKETING,  (formerly  L.B.K.  Corp.),  7800  Bayberry  Rd.,  Jacksonville  FL  32256-6893. 
(904)737-8500.  Fax:  (904)737-9526.  Art  Director:  Barbara  McDonald.  Estab.  1940.  "Four  companies  feed 
through  L.B.K. :  NAPCO  and  INARCO  are  involved  with  manufacturing/distributing  for  the  wholesale  floral 
industry;  First  Coast  Design  produces  fine  giftware;  Brinn's  produces  collectable  dolls  and  seasonal  gift- 
ware."  Clients:  wholesale. 

•  L.B.K.  Marketing  has  a  higher-end  look  for  their  floral  market  products.  They  are  doing  very  little 

decal,  mostly  dimensional  pieces. 

Needs:  Works  with  15  freelance  illustrators  and  designers/year.  50%  of  work  done  on  a  freelance  basis. 
Prefers  local  freelancers  for  mechanicals  for  sizing  decals;  no  restrictions  on  artists  for  design  and  concept. 
Works  on  assignment  only.  Uses  freelancers  mainly  for  mechanicals  and  product  design.  "Background  with 
a  seasonal  product  such  as  greeting  cards  is  helpful.  75%  of  our  work  is  very  traditional  and  seasonal.  We're 


MARKET  CONDITIONS  are  constantly  changing!  If  you're  still  using  this 
book  and  it  is  1998  or  later,  buy  the  newest  edition  of  Artist's  &  Graphic  Designer's 
Market  at  your  favorite  bookstore  or  order  directly  from  Writer's  Digest  Books. 


80    Artist's  &  Graphic  Designer's  Market  '97 

also  looking  for  a  higher-end  product,  an  elegant  sophistication."  10%  of  freelance  work  requires  computer 
skills. 

First  Contact  &  Terms:  Designers  send  query  letter  with  brochure,  r6sume,  photocopies,  photographs, 
SASE,  tearsheets  and  "any  samples  we  can  keep  on  file."  Illustrators  send  brochure,  resume,  photocopies, 
photographs  and  SASE.  If  work  in  clay,  send  photographs.  Samples  are  filed  or  returned  by  SASE.  Reports 
back  in  2  weeks.  Artist  should  follow-up  with  letter  after  initial  query.  Portfolio  should  include  samples 
which  show  a  full  range  of  illustration  style.  Sometimes  requests  work  on  spec  before  assigning  a  job.  Pays 
for  design  by  the  project,  $25  and  up.  Pays  $15/hour  for  illustration;  or  $100-250  by  project.  Pays  $15/hour 
for  mechanicals.  Buys  all  rights.  Considers  buying  second  rights  (reprint  rights)  to  previously  published 
work.  Finds  artists  through  word  of  mouth  and  self-promotions. 

Tips:  "We  are  very  selective  in  choosing  new  people.  We  need  artists  that  are  familiar  with  3  dimensional 
giftware  and  floral  containers.  We  have  recently  merged  with  Brinn's.  We  now  will  be  producing  dolls  and 
seasonal  giftware.  Our  market  is  expanding  and  so  are  our  needs  for  qualified  artists." 

JTHE  LANG  COMPANIES:  Lang  Graphics,  Main  Street  Press,  Bookmark,  Delafieid  Stamp 
Company,  and  RA.  Lang  Card  Co.,  514  Wells  St.,  Delafieid  WI 53018.  (414)646-221 1.  Fax:  (414)646- 
2224.  Product  Development;  Joyce  Quandt.  Estab.  1982.  Produces  high  quality  linen-embossed  greeting 
cards,  stationery,  calendars,  gift  bags,  rubber  stamps  and  many  more  fine  paper  goods. 
Needs:  Approached  by  300  freelance  artists/year.  Art  guidelines  available.  Works  with  40  freelance  artists/ 
year.  Buys  600  freelance  designs  and  illustrations/year.  Uses  freelancers  mainly  for  card  and  calendar  illustra 
tions.  Considers  watercolor  and  oil  No  photography.  Looking  for  traditional  and  non-abstract  country,  folk 
and  fine  art  styles.  Produces  material  for  Christmas,  Hanukkah,  birthdays  and  everyday.  Submit  seasonal 
material  6  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  SASE  and  brochure,  tearsheets,  photostats,  photographs, 
slides,  photocopies  or  transparencies.  Samples  are  filed  or  are  returned  by  SASE  if  requested  by  artist. 
Reports  back  within  6  weeks.  "Please  do  not  send  originals."  Originals  are  returned  at  job's  completion  if 
requested.  Pays  royalties  based  on  wholesale  sales.  Rights  purchased  vary  according  to  project. 
Tips:  "Research  the  company  and  submit  a  compatible  piece  of  art.  Be  patient  awaiting  a  response,  A  phone 
call  often  rushes  the  review  and  work  may  not  be  seriously  considered." 

JLAST  UNICORN  GAMES,  931  North  Front  St.,  #404,  Harrisburg  PA  17102.  (717)221-1119.  Fax: 
(717)221-1042.  E-mail:  monomyth@lastunicorngames.com.  Ait  Director:  Mark  Ryberg.  Produces  fantasy 
role  playing  games  and  card  games. 

Needs:  Approached  by  50-100  freelancers/year.  Works  with  approximately  60  freelancers/year.  Buys  600 
designs  and  illustrations/year.  Prefers  freelancers  with  experience  in  fantasy,  science  fiction  or  horror.  Art 
guidelines  available.  Uses  freelancers  mainly  for  b&w  and  color  illustrations.  Considers  any  color  medium, 
pen  &  ink,  graphite  or  charcoal.  Looking  for  traditional,  gothic,  punk,  and/or  computer  generated  art  (Adobe 
Photoshop  3.0).  "We  accept  computer-generated  art,  but  the  bulk  of  our  needs  are  met  by  traditional  art." 
First  Contact  &  Terms:  Send  brochure,  photocopies,  photographs,  photostats,  resum<§,  SASE,  slides, 
tearsheets  and/or  transparencies.  Accepts  disk  submissions  formatted  for  Macintosh  file  format  RGB,  Adobe 
Photoshop  3.0.  Samples  are  filed  or  returned  by  SASE.  Reports  back  within  1  month.  Portfolios  should 
include  "whatever  the  illustrator  has  prepared."  Artist  should  follow-up  with  call  and/or  letter.  Pays  flat  fee 
of  $25-100  for  b&w;  $150-500  for  color;  maximum  of  $2,000  for  color  covers.  Finds  artists  through  submis 
sions,  conventions  and  word  of  mouth. 

Tips:  "Keep  us  updated  on  progress  and  improvement  in  your  portfolio.  We  have  many  projects  in  the 
works." 

JTHE  LEMON  TREE  STATIONERY  CORP.,  79  Express  St.,  Plainview  NY  11803.  (516)932-3090. 
Fax:  (516)932-3709.  President:  I.  Mendelsohn.  Estab.  1969.  Produces  greeting  cards,  birth  announcements/ 
invitations. 

Needs:  Approached  by  2-4  freelancers/year.  Works  with  2  freelancers/year.  Buys  10-20  freelance  designs 
and  illustrations/year.  Buys  100-200  pieces  of  calligraphy/year.  Prefers  local  designers.  Art  guidelines  avail 
able.  Works  on  assignment  only.  Uses  freelancers  mainly  for  paste-up,  Mac,  designers.  Also  for  calligraphy, 
mechanicals,  paste-up,  P-O-P  Looking  for  traditional,  contemporary.  50%  of  freelance  work  demands  knowl 
edge  of  Adobe  Photoshop,  QuarkXPress,  Adobe  Illustrator. 

First  Contact  &  Terms:  Send  query  letter  with  r6sum6.  Calligraphers  send  photocopies  of  work.  Samples 
are  not  filed  and  are  not  returned.  Reports  back  only  if  interested.  Company  will  contact  artist  for  portfolio 
review  of  final  art,  photostats,  thumbnails  if  interested.  Pays  for  design  by  the  project.  Pays  flat  fee  for 
calligraphy. 

JLOOKSNGLASS,  INC.,  407  N.  Paca  St.,  Baltimore  MD  21201.  (410)547-0333.  Fax:  (410)547-0336. 
President:  Louis  Klaitman.  Estab.  1972.  Produces  greeting  cards,  games/toys,  trendy  novelty  items.  "We 
are  product  consultants  and  recomend  new  entrepeneurs  to  different  resources  for  product  graphics/3-D 
construction.  We  also  represent  many  companies  in  novelty  markets." 


Greeting  Cards,  Games  &  Products    8 1 

Needs:  Approached  by  2  freelance  artists/year.  Works  with  2  freelancers/year.  Prefers  artists  with  experience 
in  trendy  novelty  items.  Works  on  assignment  only.  Uses  freelancers  mainly  for  logo  design,  illustration  and 
concepts.  Also  for  P-O-P  displays,  paste-up,  mechanicals  and  graphics.  Produces  material  for  all  holidays 
and  seasons.  Submit  seasonal  material  6  months  (minimum)  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume,  SASE  and  tearsheets.  Samples  are 
returned  by  SASE  only  if  requested  by  artist.  Reports  back  to  the  artist  only  if  interested.  To  show  portfolio, 
mail  tearsheets.  Originals  not  returned.  Payment  negotiable.  Rights  purchased  vary  according  to  project. 

LOVE  GREETING  CARDS,  INC.,  1717  Opa  Locka  Blvd.,  Opa  Locka  FL  33054-4221.  (305)685-5683. 

Fax:  (305)685-0903.  Vice  President:  Norman  Drittel.  Estab.  1984.  Produces  greeting  cards,  posters  and 

stationery.  "We  produce  cards  for  the  40-  to  60-year-old  market,  complete  lines  and  photography  posters." 

®  This  company  has  found  a  niche  in  targeting  middle-aged  and  older  Floridians.  Keep  this  audience 

in  mind  when  developing  card  themes  for  this  market.  One  past  project  involved  a  line  of  cards 

featuring  Florida's  endangered  wildlife. 

Needs:  Works  with  2  freelancers/year.  Buys  20  designs  and  illustrations/year.  Prefers  freelancers  with 
experience  in  greeting  cards  and  posters.  Also  buys  illustrations  for  high-tech  shopping  bags.  Uses  freelancers 
mainly  for  greeting  cards.  Considers  pen  &  ink,  watercolor,  acrylic,  oil  and  colored  pencil.  Seeks  a  contempo 
rary/traditional  look.  Prefers  5X7  size.  Produces  material  for  Hanukkah,  Passover,  Rosh  Hashanah,  New 
Year,  birthdays  and  everyday. 

First  Contact  &  Terms:  Send  query  letter,  brochure,  resume  and  slides.  Samples  are  filed  or  are  returned. 
Reports  back  within  10  days.  Call  or  write  for  appointment  to  show  portfolio  of  roughs  and  color  slides. 
Originals  are  not  returned.  Pays  average  flat  fee  of  $150/design.  Buys  all  rights. 

Tips:  "Most  of  the  material  we  receive  from  freelancers  is  of  poor  quality.  We  use  about  5%  of  submitted 
material.  We  are  using  a  great  deal  of  animal  artwork  and  photographs." 

{MADISON  PARK  GREETINGS,  1407  llth  Ave.,  Seattle  WA  98122-3901.  (206)324-5711.  Fax: 
(206)324-5822.  Art  Director:  Mark  Jacobsen.  Estab.  1984.  Produces  giftwrap,  greeting  cards,  stationery. 
Needs:  Approached  by  250  freelancers/year.  Works  with  15  freelancers/year.  Buys  400  freelance  designs 
and  illustrations/year.  Art  guidelines  available.  Works  on  assignment  only.  Uses  freelancers  mainly  for  greet 
ing  cards.  Also  for  calligraphy,  reflective  art.  Considers  all  paper  related  media.  Prefers  finished  card  size 
47/sX7.  100%  of  design  and  30%  of  illustration  demand  knowledge  of  Aldus  PageMaker,  Aldus  FreeHand, 
Adobe  Photoshop,  QuarkXPress,  Adobe  Illustrator.  Produces  material  for  Christmas,  Easter,  Mother's  Day, 
Father's  Day,  graduation,  New  Year,  Valentine's  Day,  birthdays,  everyday,  sympathy,  get  well,  anniversary, 
baby  congratulations,  wedding,  thank  you,  expecting,  friendship.  Submit  seasonal  material  10  months  in 
advance. 

First  Contact  &  Terms:  Designers  send  photocopies,  slides,  transparencies.  Illustrators  send  postcard 
sample  or  photocopies.  Accepts  submissions  on  disk  compatible  with  Adobe  Illustrator  5.0.  Send  EPS  files. 
"Good  samples  are  filed;  rest  are  returned."  Company  will  contact  artist  for  portfolio  review  of  color,  final 
art,  roughs  if  interested.  Rights  purchased  vary  according  to  project.  Pays  for  design  by  the  hour;  $20-24  or 
by  the  project;  pays  flat  fee  of  $350-500  and/or  royalties  of  3-5%. 
Tips:  "Study  European  and  classic  art." 

JMAGIC  MOMENTS  GREETING  CARDS,  10  Connor  Lane,  Deer  Park  NY  11729.  (516)595-2300. 

Fax:  (516)254-3922.  Contact:  David  Braunstein.  Estab.  1938.  Produces  greeting  cards. 

Needs:  Approached  by  20  freelance  artists/year.  Works  with  10  freelance  artists/year.  Buys  450  freelance 

designs  and  illustrations.  Prefers  artists  with  experience  in  greeting  cards.  Works  on  assignment  basis  only. 

Uses  freelance  artists  for  calligraphy.  Considers  all  media.  Produces  material  for  all  holidays  and  seasons. 

Submit  seasonal  material  9  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  photostats,  photographs,  slides  and  photocopies.  Samples 

are  not  filed  and  are  returned  by  SASE.  Reports  back  only  if  interested.  To  show  a  portfolio,  mail  appropriate 

materials.  Portfolio  should  include  color  photographs.  Buys  all  rights.  Originals  are  not  returned  at  job's 

completion.  Pays  by  the  project,  $100-125  per  design. 

MARVART  DESIGNS  INC.,  149  Florida  St.,  Farmingdale  NY  11735.  (516)420-9765.  Fax:  (516)420- 
9784.  President:  Marvin  Kramer.  Estab.  1972.  Produces  plates,  engravings  and  pins. 
Needs:  Approached  by  5-10  freelancers/year.  Works  with  3-4  freelancers/year.  Buys  16-20  freelance  designs 
and  illustrations/year.  Uses  freelancers  mainly  for  new  hires.  Also  uses  freelance  artists  for  P-O-P  displays, 
paste-up  and  mechanicals.  Considers  all  media.  Produces  material  for  all  holidays  and  seasons.  Submit  6 
months  in  advance.  f 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume,  SASE,  tearsheets,  photographs,  photo 
copies,  photostats,  slides  and  transparencies.  Samples  are  filed  or  are  returned  by  SASE  if  requested  by  artist. 
Reports  back  within  1  week.  Call  for  an  appointment  to  show  portfolio  of  appropriate  samples.  Original 
artwork  is  returned  at  the  job's  completion.  Pays  royalties  of  5-7%.  Rights  purchased  vary  according  to 
project. 
Tips:  "Keep  trying." 


82    Artist's  &  Graphic  Designer's  Market  '97 


Linda  Hann  illustrated  this  clever  thank-you  card 
for  Madison  Park  Greetings/Me  Two  Co.  The  in 
side  reads  "Thanks  a  latte."  "The  colors  and  art 
style  fit  the  contemporary  look  we  wanted  for  this 
line  (called  The  Daily  Grind)/'  says  President  Mark 
Jacobsen.  Hann,  who  has  done  much  work  in  the 
greeting  card  industry,  approached  the  company 
with  her  work. 


tMAYFAIR  GAMES,  5641  W.  Howard,  Niles  IL  60714.  (847)647-9650.  Fax:  (847)647-0939.  E-mail; 

mayfair@aol.com.  Website:  http://www.coolgames.com.  Contact:  Art  Director.  Produces  board  games,  card 

games,  collectible  cards,  role  playing  games. 

Needs:  Approached  by  150  freelancers/year.  Works  with  15  freelancers/year.  Buys  200  freelance  designs  and 

illustrations/year.  Art  guidelines  available.  Works  on  assignment  only.  Uses  freelancers  mainly  for  illustration. 

Considers  all  media.  100%  of  design  work  demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator, 

QuarkXPress.  Produces  material  for  all  holidays  and  seasons. 

First  Contact  &  Terms:  Designers  send  query  letter  with  photocopies,  r&ume'.  Illustrators  send  query 

letter  with  photocopies,  photographs.  Accepts  disk  submissions  compatible  with  Macintosh.  Samples  are 

filed.  Reports  back  only  if  interested.  Will  contact  for  portfolio  review  of  b&w,  color,  final  art,  photographs 

if  interested.  Rights  purchased  vary  according  to  project.  Finds  freelancers  through  schools. 

{FRANCES  MEYER,  INC.,  104  Coleman  Blvd.,  Savannah  GA  31408.  (912)748-5252.  Fax:  (912)748- 
8378.  Stationery  Manager:  Katherine  Trosdal.  Estab.  1979.  Produces  giftwrap,  stationery  and  party  supplies. 
"We  produce  a  number  of  items  for  the  gift  and  party  industry  as  well  as  an  ever-growing  number  of 
stationery-related  products.  Our  products  are  directed  to  consumers  of  all  ages.  We  have  everything  from 
birth  announcements  to  shower  and  wedding  invitations." 

Needs:  Works  with  5-6  freelance  artists/year.  Commissions  100  freelance  illustrations  and  designs/year. 
Works  on  assignments  only.  Uses  freelancers  mainly  for  stationery-related  products.  "Most  of  our  artists 
work  in  either  watercolor  or  acrylic.  We  are  open,  however,  to  artists  who  work  in  other  media."  Looking 
for  "everything  from  upscale  and  sophisticated  adult  theme-oriented  paper  items,  to  fun,  youthful  designs 
for  birth  announcements,  baby  and  youth  products.  Diversity  of  style,  originality  of  work,  as  well  as  technical 
skills  are  a  few  of  our  basic  needs."  Produces  material  for  Christmas,  graduation,  Thanksgiving  (fall),  New 
Year's,  Halloween,  birthdays,  everyday,  weddings,  showers,  new  baby,  etc.  Submit  seasonal  material  2-3 
months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  tearsheets,  slides,  SASE,  photocopies,  transparencies  and 
as  much  information  as  is  necessary  to  show  diversity  of  style  and  creativity."  Samples  are  not  filed  and 
are  returned  by  SASE  if  requested  by  artist.  Reports  back  within  2-3  weeks.  Company  will  contact  artist  for 
portfolio  review  if  interested.  Originals  are  returned  at  job's  completion.  Pays  royalty  (varies), 
Tips:  "Generally,  we  are  looking  to  work  with  a  few  talented  and  committed  artists  for  an  extended  period 
of  time.  Our  outside  artists  are  given  ample  coverage  in  our  catalog  as  we  tend  to  show  collections  of  each 
design.  We  do  not  clean  out'  our  line  on  an  annual  basis  just  to  introduce  new  product.  If  an  item  sells,  it 
will  remain  in  the  line.  Punctuality  concerning  deadlines  is  a  necessity." 


Greeting  Cards,  Games  &  Products    S3 

HILLROCK  INC.,  P.O.  Box  974,  Sanford  ME  04073.  (207)324-0041 .  Fax:  (207)324-0134.  Creative  Direc 
tor:  Kristi  Kamps.  Estab.  1979.  Produces  store  fixtures. 

©  This  company  is  a  display  manufacturer  of  "in-stock"  items  and  custom  items.  They  are  interested 
in  expanding  their  P-O-P  sales  base  in  the  greeting  card  and  gift  market,  working  with  artists  to  create 
and  enhance  their  material.  They  also  welcome  new  ideas  and  merchandising  concepts. 
Heeds:  Approached  by  10  freelancers/year.  Uses  freelancers  mainly  for  renderings.  Also  for  P-O-P  displays. 
Considers  both  electronic  and  conventional  media.  Prefers  10  X 12.  90%  of  freelance  work  demands  knowl 
edge  of  Adobe  Illustrator,  Adobe  Photoshop,  QuarkXPress,  Aldus  FreeHand  and  Painter.  Produces  material 
for  all  holidays  and  seasons.  Submit  seasonal  material  3  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets  and  resume.  Samples  are  filed. 
Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  roughs,  tearsheets  and 
photographs.  Rights  purchased  vary  according  to  project.  Originals  are  returned  at  job's  completion.  Pays 
by  the  project.  Finds  artists  through  word  of  mouth. 
Tips:  "We  are  looking  for  artists  who  have  mechanical  drawing  skills." 

JMIXEDBIESSING,  P.O.  Box  97212,  Raleigh  NC  27624-7212.  (914)723-3414.  President:  Elise  Okrend. 
Estab.  1990.  Produces  interfaith  greeting  cards  combining  Jewish  and  Christian  images  for  all  ages. 
Needs:  Approached  by  10  freelance  artists/year.  Works  with  2-3  freelancers/year.  Buys  20  designs  and 
illustrations/year.  Prefers  artists  with  whimsical  style.  Art  guidelines  for  S  ASE  with  first-class  postage.  Works 
on  assignment  only.  Uses  freelancers  mainly  for  card  illustration.  Considers  watercolor,  pen  &  ink  and  pastel. 
Prefers  final  art  5  X  7.  Produces  material  for  Christmas  and  Hanukkah.  Submit  seasonal  material  10  months 
in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  photocopies,  photographs  and  SASE.  Samples 
are  filed.  Reports  back  only  if  interested.  Artist  should  follow-up  with  letter  after  initial  query.  Originals  are 
returned  at  job's  completion.  Sometimes  requests  work  on  spec  before  assigning  a  job.  Pays  flat  fee  of  $150- 
200  for  illustration/design.  Buys  all  rights.  Finds  artists  through  visiting  art  schools. 
Tips:  "I  see  growth  ahead  for  the  industry." 

MUG  SHANTY,  900  W.  Los  Vallecitos,  Unit  C,  San  Marcos  CA  92069.  (619)736-3777.  Fax:  (619)736- 
3780.  President:  Bruce  Starr.  Estab.  1973.  Produces  ceramic  souvenir  mugs,  containers,  ashtrays,  steins,  etc. 
"Our  company  is  a  leading  decorator  of  souvenir  ceramic  products  usually  appealing  to  over-20  age  group." 
Needs:  Approached  by  6  freelancers/year.  Works  with  4-8  freelancers/year.  Buys  36-50  designs  and  illustra 
tions/year.  Prefers  freelancers  with  experience  in  silkscreen  printing.  Uses  freelancers  mainly  to  create  new 
souvenir  designs  that  will  apply  to  many  parts  of  the  country.  Also  for  mechanicals.  Considers  rough  sketches 
or  previously  published  products/designs.  Design  must  be  simple.  Especially  looking  for  "great"  new  designs 
for  mugs.  Prefers  5Yi  high  X  6  long.  Produces  material  for  Christmas  and  birthdays.  Submit  seasonal  material 
6  months  in  advance.  Freelancers  should  be  familiar  with  Adobe  Illustrator,  Aldus  Freehand  and  Adobe 
Photoshop. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  photographs  and  slides.  Samples  are 
not  filed  and  are  returned  by  SASE  if  requested  by  artist.  Reports  back  within  2  weeks.  Call  for  appointment 
to  show  portfolio  of  color  roughs.  Negotiates  rights  purchased.  Originals  returned  only  if  requested.  Pays 
royalties  of  8%,  no  advance. 

Tips:  Designs  must  be  general  so  that  any  city,  town  or  state  can  be  printed  underneath  the  design.  Categories 
include  the  following:  cityscapes,  farmscapes,  mountain/lake  scapes,  ocean/lake  scapes,  desert  scapes,  hot 
air  balloons.  "We're  interested  in  creating  a  golfing  portfolio  of  designs.  They  can  be  scenic,  comic,  etc." 

J.T.  MURPHY  CO.,  200  W.  Fisher  Ave.,  Philadelphia  PA  19120.  (215)329-6655.  Fax:  (800)457-5838. 
President:  Jack  Murphy.  Estab.  1937.  Produces  greeting  cards  and  stationery.  "We  produce  a  line  of  packaged 
invitations,  thank  you  notes  and  place  cards  for  retail" 

Needs:  Approached  by  12  freelancers/year.  Works  with  4  freelancers/year.  Buys  8  freelance  designs  and 
illustrations/year.  Prefers  local  freelancers  with  experience  in  graphics  and  greeting  cards.  Uses  freelancers 
mainly  for  concept,  design  and  finished  artwork  for  invitations  and  thank  yous.  Looking  for  graphic,  contem 
porary  or  traditional  designs.  Prefers  4x5i/s  but  can  work  double  size.  Produces  material  for  graduation, 
birthdays  and  everyday.  Submit  seasonal  material  9  months  in  advance. 

First  Contact  &  Terms:  Designers  send  query  letter  with  brochure.  Illustrators  send  query  letter  with 
photocopies.  Samples  are  filed  and  returned  with  SASE.  Reports  back  within  1  month.  Company  will  contact 
artist  for  portfolio  review  if  interested.  Rights  purchased  vary.  Originals  not  returned.  Payment  negotiated. 

{NATIONAL  DESIGN  CORP.,  16885  Via  Del  Campo  Court,  #300,  San  Diego  CA  92127-1724. 
(619)674-6040.  Fax:  (619)674-4120.  Art  Director:  Steven  Duncan.  Estab.  1985.  Produces  gifts,  writing 
instruments  and  stationery  accoutrements.  Multi  markets  include  gift/souvenir,  mass  market  and  premium 

markets.  .  _   .     t     ... 

Needs:  Works  with  3-4  freelancers/year.  Buys  3  freelance  designs  and  illustrations/year.  Prefers  local  free 
lancers  only  Must  be  Macintosh  proficient.  Works  on  assignment  only.  Uses  freelancers  mainly  for  design 
illustration  Also  for  prepress  production  on  Mac.  Considers  computer  renderings  to  mimic  traditional  media*. 


84    Artist's  &  Graphic  Designer's  Market  '97 

Prefers  children's  and  contemporary  styles.  100%  of  freelance  work  demands  knowledge  of  Aldus  PageMaker 
Eo  .Aldus  FreeHand  5.5,  Adobe  Photoshop  3.0,  QuarkXPress  3.0,  Adobe  Illustrator  5.5.  Produces  material 

ESfcSrt*  TerSend  query  letter  with  photocopies,  resume,  SASE.  Accepts^ubmissions  on  disk 
"Contact  by  phone  for  instructions."  Samples  are  filed  and  are  returned  if  requested.  Company  will  contact 
artist  for  portfolio  review  of  color,  final  art,  tearsheets  if  interested.  Rights  purchased  vary  according  to 
project.  Payments  depends  on  complexity,  extent  of  project(s). 

Tips:  "Must  be  well  traveled  to  identify  with  gift/souvenir  markets  internationally.  Fresh  ideas  always  of 
" 


interest. 


tTHOMAS  NELSON,  I  NO-MARKINGS,  P.O.  Box  141000,  Nashville  TN  37214.  (615)889-9000. 
Fax-  (615)391-3166  Creative  Director:  Ann  Cummings.  Gift  book  publisher  and  producer  oi  stationery 
products.  Specializes  in  baby,  children,  feminine,  sports  and  kitchen-related  subjects.  85-90%  require  tree- 
lance  illustration;  50%  require  freelance  design.  Book  catalog  free  by  request. 

Needs:  Approached  by  50-100  freelance  artists/year.  Works  with  5-15  illustrators  and  5-15  designers/year. 
Assigns  10-20  design  and  10-20  illustration  jobs/year.  Uses  freelancers  mainly  for  covers,  borders  and  spots. 
50%  of  freelance  work  demands  knowledge  of  QuarkXPress,  Aldus  FreeHand  and  Adobe  Illustrator.  Works 
on  assignment  only.  0  . 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  r6sum6,  tearsheets  and  photocopies.  Samples 
are  filed  or  are  returned.  Reports  back  to  the  artist  only  if  interested.  Request  portfolio  review  in  original 
query.  Portfolio  should  include  thumbnails,  finished  art  samples,  color  tearsheets  and  photographs.  Whether 
originals  returned  to  the  artist  depends  on  contract.  Sometimes  requests  work  on  spec  belore  assigning  a  job. 
Interested  in  buying  second  rights  (reprint  rights)  to  previously  published  work.  "Payment  varies  due  to 
complexity  and  deadlines."  Finds  artists  through  word  of  mouth,  magazines,  artists'  submissions/selNpromo- 
tions,  sourcebooks,  agents,  visiting  artist's  exhibitions,  art  fairs  and  artists'  reps. 

Tips:  "The  majority  of  our  mechanical  art  is  executed  on  the  computer  with  discs  and  laser  runouts  given 
to  the  engraver  instead  of  paste  up  boards." 

NEW  ENGLAND  CARD  CO.,  Box  228,  Route  41,  West  Ossipee  NH  03890.  (603)539-5095.  Owner: 

Harold  Cook.  Estab.  1980.  Produces  greeting  cards  and  prints  of  New  England  scenes. 

Needs:  Approached  by  75  freelancers/year.  Works  with  10  freelancers/year.  Buys  more  than  24  designs  and 

illustrations/year.  Prefers  freelancers  with  experience  in  New  England  art.  Art  guidelines  available.  Considers 

oil,  acrylic  and  watercolor.  Looking  for  realistic  styles.  Prefers  art  proportionate  to  5x7.  Produces  material 

for  all  holidays  and  seasons.  "Submit  all  year." 

First  Contact  &  Terms:  Send  query  letter  with  SASE,  photocopies,  slides  and  transparencies.  vSamples 

are  filed  or  are  returned.  Reports  back  within  2  months.  Artist  should  follow-up  after  initial  query.  Pays  by 

project.  Rights  purchased  vary  according  to  project,  but  "we  prefer  to  purchase  all  rights." 

Tips:  "Once  you  have  shown  us  samples,  follow  up  with  new  art." 

NEW  YORK  GRAPHIC  SOCIETY,  P.O.  Box  1469,  Greenwich  CT  06836.  (203)661-2400.  Fax: 
(203)661-2480.  Vice  President:  Owen  Hickey.  Estab.  1925.  Produces  posters,  reproductions  and  limited 
editions. 

Needs:  Approached  by  hundreds  of  freelancers/year.  Works  with  5-  1  0  freelancers/year.  Buys  5-  1  0  freelance 
designs  and  illustrations/year.  Works  on  assignment  only.  Uses  freelancers  mainly  for  reproductions.  Art 
guidelines  free  for  SASE  with  first-class  postage.  Considers  oil,  watercolor,  acrylic,  pastel  and  photography, 
Looking  for  landscapes,  florals,  abstracts  and  impressionism.  Submit  seasonal  material  6  months  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  SASE  and  transparencies.  Samples  are  not  filed  and  are 
returned  by  SASE.  Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Originals  are  returned 
at  job's  completion.  Sometimes  requests  work  on  spec  before  assigning  a  job.  Pays  royalties.  Buys  reprint 
rights.  Finds  artists  through  word  of  mouth,  magazines,  submissions/self-promotions,  exhibitions  and  art 
fairs. 

JNOBLE  WORKS,  108  Clinton  St.,  Hoboken  NJ  07030.  (201)420-0095.  Fax:  (201)420-0679.  Contact: 
Art  Department.  Estab.  1981.  Produces  bookmarks,  greeting  cards,  journals.  Produces  "modern  cards  for 
modern  people."  Trend  oriented,  hip  urban  greeting  cards. 

Needs:  Approached  by  100-200  freelancers/year.  Works  with  50  freelancers/year.  Buys  250  freelance  designs 
and  illustrations/year.  Prefers  freelancers  with  experience  in  illustration.  Art  guidelines  for  SASE  with  first- 
class  postage.  We  purchase  "secondary  rights"  to  illustration.  Considers  illustration,  electronic  art.  Looking 
for  humorous,  "off-the-wall"  adult  contemporary  and  editorial  illustration.  Produces  material  for  Christmas, 
Easter,  Mother's  Day,  Father's  Day,  graduation,  Halloween,  Valentine's  Day,  birthdays,  everyday,  thank  you, 
anniversary,  get  well,  astrology,  sympathy,  etc.  Submit  seasonal  material  1  8  months  in  advance, 
First  Contact  &  Terms:  Designers  send  query  letter  with  photocopies,  SASE,  slides,  tearsheetvS,  transparen 
cies.  Illustrators  and  cartoonists  send  query  letter  with  photocopies,  tearsheets,  SASE.  After  introductory 
mailing  send  follow-up  postcard  sample  every  8  months.  Accepts  submissions  on  SyQuest  disk  (44meg) 
compatible  with  QuarkXPress  3.3,  Adobe  Photoshop  3.0,  Adobe  Illustrator  5.0.  Samples  are  filed,  Reports 


Greeting  Cards,  Games  &  Products    85 

back  within  3  months.  Portfolio  review  required.  Portfolios  may  be  dropped  off  Monday-Friday  and  should 
include  anything  that  will  define  artist's  abilities.  Buys  reprint  rights.  Pays  for  illustration  $350  for  new  art; 
5%  "secondary  rights."  Finds  freelancers  through  sourcebooks,  illustration  annuals,  referrals. 

JNORSE  PRODUCTS,  1000  S.  Second  St.,  Plainfield  NJ  07063.  (908)754-6330.  Fax:  (908)769-7599. 

Sales  Manager:  Larry  Spelchler.  Estab.  1979,  Produces  acrylic  barware  and  serveware. 

Needs:  Works  with  1  freelancer/year.  Buys  10  designs  and  illustrations/year.  Works  on  assignment  only. 

Uses  freelancers  mainly  for  product  design.  Seeking  trendy  styles.  Final  art  should  be  actual  size.  Produces 

material  for  all  seasons.  Submit  seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure  and  resume.  Samples  are  filed.  Reports  back 

within  1  month  or  does  not  report  back,  in  which  case  the  artist  should  call.  Call  for  appointment  to  show 

portfolio.  Negotiates  rights  purchased.  Originals  returned  at  job's  completion  if  requested.  Pays  royalties. 

NOTES  &  QUERIES,  9003  L-M  Yellow  Brick  Rd.,  Baltimore  MD  21237.  (410)682-6102.  Fax:  (410)682- 
5397.  General  Manager/National  Sales  Manager:  Barney  Stacher.  Estab.  1981.  Produces  greeting  cards, 
stationery,  calendars,  paper  tableware  products  and  giftwrap.  Products  feature  contemporary  art. 
Needs:  Approached  by  30-50  freelancers/year.  Works  with  3-10  freelancers/year.  Art  guidelines  available 
"pending  our  interest."  Produces  material  for  Christmas,  Valentine's  Day,  Mother's  Day,  Easter,  birthdays 
and  everyday.  Submit  seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  photographs,  slides,  SASE,  photocopies,  transparencies, 
"whatever  you  prefer."  Samples  are  filed  or  returned  by  SASE  if  requested  by  artist.  Reports  back  within  1 
month.  Artist  should  follow-up  with  call  and/or  letter  after  initial  query.  Portfolio  should  include  thumbnails, 
roughs,  photostats  and  4  X  6  or  5  X  7  transparencies.  Rights  purchased  or  royalties  paid,  it  varies  according 
to  project. 

JNRN  DESIGNS,  INC.,  5362  Bolsa  Ave.,  Huntington  Beach  CA  92649.  (714)898-6363.  Fax:  (714)898- 
0015.  Art  Director:  Linda  Braun.  Estab.  1984.  Produces  calendars,  gifts,  greeting  cards,  stationery.  Specializ 
ing  in  high  end  stationery  and  gift  items — watercolor  original  feeling. 

Needs:  Approached  by  "hundreds"  of  freelancers/year.  Works  with  25  freelancers/year.  Buys  500  freelance 
designs  and  illustrations/year.  Prefers  freelancers  with  experience  in  watercolors.  Art  guidelines  available. 
Works  on  assignment  only.  Uses  freelancers  mainly  for  original  art.  Considers  watercolor.  Looking  for 
traditional,  sweet,  floral.  Produces  material  for  Christmas,  Easter,  Mother's  Day,  Father's  Day,  graduation, 
Halloween,  Hanukkah,  New  Year,  Thanksgiving,  Valentine's  Day,  birthdays,  everyday,  (sympathy,  get  well, 
etc.).  Submit  seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  photocopies.  Samples  are  not  filed  and  are  returned.  Reports  back  in  1 
month.  Portfolios  required  from  designers.  Company  will  contact  artist  for  portfolio  review  if  interested. 
Rights  purchased  vary  according  to  project.  Pays  for  design  by  the  project. 

OATMEAL  STUDIOS,  Box  138,  Rochester  VT  05767.  (802)767-3171.  Fax:  (802)767-9890.  Creative 
Director:  Helene  Lehrer.  Estab.  1979.  Publishes  humorous  greeting  cards  and  notepads,  creative  ideas  for 
everyday  cards  and  holidays. 

Needs:  Approached  by  approximately  300  freelancers/year.  Buys  100-150  freelance  designs  and  illustra 
tions/year.  Considers  all  media.  Produces  seasonal  material  for  Christmas,  Mother's  Day,  Father's  Day, 
Easter,  Valentine's  Day  and  Hanukkah.  Submit  art  in  May  for  Christmas  and  Hanukkah;  in  January  for  other 
holidays. 

First  Contact  &  Terms:  Send  query  letter  with  slides,  roughs,  printed  pieces  or  brochure/flyer  to  be  kept 
on  file;  write  for  artists'  guidelines.  "If  brochure/flyer  is  not  available,  we  ask  to  keep  one  slide  or  printed 
piece;  color  or  b&w  photocopies  also  acceptable  for  our  files."  Samples  returned  by  SASE.  Reports  in  3-6 
weeks.  No  portfolio  reviews.  Sometimes  requests  work  on  spec  before  assigning  a  job.  Negotiates  payment. 
Tips:  "We're  looking  for  exciting  and  creative,  humorous  (not  cutesy)  illustrations  for  our  everday  lines.  If 
you  can  write  copy  and  have  a  humorous  cartoon  style  all  your  own,  send  us  your  ideas!  We  do  accept  work 
without  copy  too.  Our  seasonal  card  line  includes  traditional  illustrations,  so  we  do  have  a  need  for  non- 
humorous  illustrations  as  well." 

$OFFRAY,  Rt.  24  Box  601,  Chester  NJ  07930.  (908)879-4700.  Design  Director:  Linda  Wagner.  Estab. 
1900.  Produces  ribbons.  "We're  a  ribbon  company — for  ribbon  designs  we  look  to  the  textile  design  studios 
and  textile-oriented  people;  children's  designs,  craft  motifs,  fabric  trend  designs,  floral  designs,  Christmas 
designs,  bridal  ideas,  etc.  Our  range  of  needs  is  wide,  so  we  need  various  looks." 
Needs:  Approached  by  840  freelancers/year.  Works  with  4  freelancers/year.  Buys  30-40  freelance  designs 
and  illustrations/year.  Artists  must  be  able  to  work  from  pencils  to  finish,  various  styles — work  is  small  and 
tight.  Works  on  assignment  only.  Uses  freelancers  mainly  for  printed  artwork  on  ribbons.  Also  for  calligraphy, 
P-O-P  displays,  paste-up,  mechanicals,  other.  Art  guidelines  available.  Considers  marker,  pencil,  paint.  Look 
ing  for  artists  able  to  translate  a  trend  or  design  idea  into  a  \Vi  to  2-inch  space  on  a  ribbon.  30%  of  freelance 
design  work  demands  knowledge  of  Adobe  Illustrator,  Adobe  Photoshop.  Produces  material  for  Christmas, 
everyday.  Submit  seasonal  material  6  months  in  advance. 


86     Artist's  &  Graphic  Designer's  Market  '97 

First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  r6sum6  or  call.  Samples  are  filed. 
Reports  back  to  the  artist  only  if  interested.  Portfolio  should  include  b&w  final  art.  Rights  purchased  vary 
according  to  project.  Pays  by  the  hour,  $15-20;  $200-300  for  design. 

JOPTIMUS  DESIGN  SYSTEMS,  P.O.  Box  1511,  Buffalo  NY  14215.  Phone/fax:  (716)881-4525.  E-mail: 
optimus@io.com.  Website:  http://www.ssdc.com.  Art  Director:  Michael  Osadciw.  Estab.  1989.  Produces 
games.  "We  are  a  role-playing  game  design  company  and  produce  the  'Battlelords  of  the  23rd  Century'  and 
'Blood  Dawn'  role-playing  games." 

Needs:  Approached  by  10  freelancers/year.  Works  with  3  freelancers/year.  Buys  10  freelance  designs  and 
illustrations/year.  Art  guidelines  available.  Works  on  assignment  only.  Uses  freelancers  mainly  for  cover 
illustrations  for  books.  Also  for  interior  b&w  illustrations,  pen  &  ink  and  pencil.  Considers  any  color  media 
for  covers.  Looking  for  dark  and  moody.  90%  of  design  demands  knowledge  of  Aldus  PageMaker,  Adobe 
Photoshop,  Adobe  Illustrator,  Aldus  FreeHand,  QuarkXPress.  10%  of  illustration  demands  knowledge  of 
Adobe  Photoshop,  Adobe  Illustrator,  Aldus  FreeHand. 

First  Contact  &  Terms:  Send  query  letter  with  photocopies,  tearsheets,  "anything  which  will  show  your 
best  work."  Accepts  disk  submissions,  Mac  format  preferred,  compatible  with  Adobe  Photoshop  or  Adobe 
Illustrator.  Reports  back  only  if  interested.  Will  contact  for  portfolio  review  if  interested.  Portfolio  should 
include  b&w  and  color  roughs,  tearsheets.  Rights  purchased  vary  according  to  project.  Pays  for  design  by 
the  hour,  $10-30.  Payment  for  illustration  varies  by  project  and  medium.  Finds  freelancers  through  trade 
shows  and  gaming  conventions. 

Tips:  "The  trend  in  the  gaming  industry  right  now  is  that  flashy  design  and  a  hot  look  far  outweigh  the 
content  and  quality  of  the  game.  This  is  unfortunate  but  true.  We're  very  picky  as  to  the  look  we  want  for 
our  art,  but  we  don't  care  who  you  are  or  what  you  have  or  have  not  done.  If  your  work  is  good,  we'll  use 
it." 

JP.S.  GREETINGS,  INC.,  5060  N.  Kimberly  Dr.,  Chicago  IL  60630.  (312)725-9308.  Fax:  (3 12)725-8655. 
Art  Director:  Bill  Barnes.  Manufacturer  of  boxed  greeting  and  counter  cards. 

Needs:  Receives  submissions  from  300-400  freelance  artists/year.  Works  with  20-30  artists/year  on  greeting 
card  designs.  Prefers  illustrations  be  5  X73/4  with  W  bleeds  cropped.  Publishes  greeting  cards  for  everyday 
and  Christmas.  10%  of  work  demands  knowledge  of  QuarkXPress,  Adobe  Illustrator  and  Adobe  Photoshop, 
First  Contact  &  Terms:  Send  query  letter  requesting  artist's  guidelines.  All  requests  as  well  as  submissions- 
must  be  accompanied  by  SASE.  Reports  within  2  months.  Pays  $100-200  flat  fee.  Buys  exclusive  worldwide 
rights  for  greeting  cards  only. 

Tips:  "Include  your  name  and  address  on  each  piece.  Our  needs  are  varied:  florals,  roses,  feminine,  mascu 
line,  humorous,  pets  (dogs  and  cats),  photos.  Also,  send  ideas  for  foil  stamping  and  embossing  images.  We 
also  print  Christmas  cards  with  various  types  of  treatments." 

JPAINTED  HEARTS  &  FRIENDS,  1222  N.  Fair  Oaks  Ave.,  Pasadena  CA  91 103.  (818)798-3633.  Fax; 
(818)798-7385.  Art  Director:  Elizabeth  Rush.  Sales  Manager:  Richard  Crawford.  President:  Susan  Kinney 
Estab.  1988.  Produces  greeting  cards,  stationery,  invitations  and  note  cards. 

•  This  company  also  needs  freelancers  who  can  write  verse,  If  you  can  wear  this  hat,  you'll  have  an 

added  edge. 

Needs:  Approached  by  75  freelance  artists/year.  Works  with  6  freelancers/year.  Art  guidelines  free  for  SASE 
with  first-class  postage.  Works  on  assignment  only.  Uses  freelancers  mainly  for  design.  Produces  materia 
for  all  holidays  and  seasons,  birthdays  and  everyday.  Submit  seasonal  material  1  year  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  r<§sum6,  SASE  and  color  photocopies.  Samples  are  returnee 
with  SASE.  Reports  back  only  if  interested.  Write  for  appointment  to  show  portfolio,  which  should  include 
original  and  published  work.  Rights  purchased  vary  according  to  project.  Originals  returned  at  job's  comple 
tion.  Pays  flat  fee  of  $150-300  for  illustration.  Pays  royalties  of  5%. 

Tips:  "Familiarize  yourself  with  our  card  line."  This  company  is  seeking  "young  artists  (in  spirit!)  looking 
to  develop  a  line  of  cards.  We're  looking  for  work  that  is  compatible  but  adds  to  our  look,  which  is  bright 
clean  watercolors.  We  need  images  that  go  beyond  just  florals  to  illustrate  and  express  the  occasion." 

PANDA  INK,  P.O.  Box  5129,  Woodland  Hills  CA  91308-5129.  (818)340-8061.  Fax:  (818)883-6193  Ar 
Director:  Ruth  Ann  Epstein.  Estab.  1982.  Produces  greeting  cards,  stationery,  calendars  and  magnets.  Product; 
are  Judaic,  general,  everyday,  anniversay,  etc. 

•  This  company  has  added  a  metaphysical  line  of  cards. 


HOW  TO  USE  you*  Artist's  &  Graphic  Designer's  Market  offers  suggestions  for 
understanding  and  using  the  information  in  these  listings.  Read  this  and  other  articles 
in  the  front  of  this  book  for  important  business  tips. 


Greeting  Cards,  Games  &  Products    87 

Needs:  Approached  by  8-10  freelancers/year.  Works  with  1-2  freelancers/year.  Buys  3-4  freelance  designs 
and  illustrations/year.  Uses  freelancers  mainly  for  design,  card  ideas.  Art  guidelines  free  for  SASE  with  first- 
class  postage.  Considers  all  media.  Looking  for  bright,  colorful  artwork,  no  risque,  more  ethnic.  Prefers 
5X7.  Produces  material  for  all  holidays  and  seasons,  Christmas,  Valentine's  Day,  Mother's  Day,  Father's  Day, 
Easter,  Hanukkah,  Passover,  Rosh  Hashanah,  graduation,  Thanksgiving,  New  Year,  Halloween,  birthdays  and 
everyday.  Submit  seasonal  material  6  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  resume,  SASE,  tearsheets  and  photocopies.  Samples  are 
filed.  Reports  back  within  1  month.  Portfolio  review  not  required.  Rights  purchased  vary  according  to  project. 
Originals  are  returned  at  job's  completion.  Pay  is  negotiable;  royalties  of  2%  (negotiable).  Finds  artists 
through  word  of  mouth  and  submissions. 
Tips:  "Looking  for  bright  colors  and  cute,  whimsical  art." 

PAPEL  FREELANCE,  INC.,  2530  US  Highway  130,  CN  9600,  Cranbury  NJ  08512.  (609)395-0022,  ext. 
205.  Design  Manager:  Tina  Ashton.  Estab.  1955.  Produces  everyday  and  seasonal  giftware  items:  mugs, 
photo  frames,  magnets,  molded  figurines,  candles  and  novelty  items.  Paper  items  include  memo  pads,  gift 
bags,  journals. 

Needs:  Approached  by  about  125  freelancers/year.  Buys  250  illustrations/year.  Uses  freelancers  for  product 
design,  illustrations  on  product,  calligraphy,  paste-up  and  mechanicals.  "Very  graphic,  easy  to  interpret,  bold, 
clean  colors,  both  contemporary  and  traditional  looks  as  well  as  juvenile  and  humorous  styles."  Produces 
material  for  Halloween,  Christmas,  Valentine's  Day,  Easter,  St.  Patrick's  Day,  Mother's  Day,  Father's  Day 
and  everyday  lines:  graduation,  wedding,  back  to  school.  Freelancers  should  be  familiar  with  Adobe  Illustra 
tor,  Adobe  Photoshop  and  QuarkXPress. 

First  Contact  &  Terms:  Designers  send  query  letter  with  photocopies.  Illustrators  send  postcard  sample 
or  query  letter  with  photocopies  and  SASE  to  be  kept  on  file.  Samples  not  filed  are  returned  by  SASE.  Will 
contact  for  portfolio  review  if  interested.  Portfolio  should  include  final  reproduction/product  and  b&w  and 
color  tearsheets,  photostats  and  photographs.  Originals  not  returned.  Sometimes  requests  work  on  spec  before 
assigning  a  job.  Pays  by  project,  $125  minimum;  or  royalties  of  3%.  Buys  all  rights. 
Tips:  "I  look  for  an  artist  with  strong  basic  drawing  skills  who  can  adapt  to  specific  product  lines  with  a 
decorative  feeling.  It  is  an  advantage  to  the  artist  to  be  versatile  and  capable  of  doing  several  different  styles, 
from  contemporary  to  traditional  looks,  to  juvenile  and  humorous  lines.  Send  samples  of  as  many  different 
styles  as  you  are  capable  of  doing  well.  Quality  and  a  strong  sense  of  color  and  design  are  the  keys  to  our 
freelance  resource.  In  addition,  clean,  accurate  inking  and  mechanical  skills  are  important  to  specific  jobs 
as  well.  Update  samples  over  time  as  new  work  is  developed.  New  ideas  and  'looks'  are  always  welcome." 

PAPER  ANIMATION  DESIGN,  33  Richdale  Ave.,  Cambridge  MA  02140.  (617)441-9600.  Fax: 
(617)646-0657.  Art  Director:  David  Whittredge.  Estab.  1993.  Produces  greeting  cards  and  animated  tri- 
dimensional  paper  products.  "We  design  and  produce  animated  greeting  cards  and  other  products  for  an 
international  market  using  illustrations  and  photographs  of  sophisticated  and/or  humorous  images  that  move 
with  pull-down  tabs." 

Needs:  Approached  by  6-10  freelancers/year.  Works  with  5  freelancers/year.  Buys  50  freelance  designs  and 
illustrations/year.  Uses  freelancers  mainly  for  illustration  and  design.  Also  for  P-O-P  displays  and  mechani 
cals.  Considers  any  media.  Looking  for  crisp,  representative  work  with  a  strong  color  sense.  No  cartoons. 
30%  of  freelance  work  demands  computer  skills.  Produces  material  for  birthdays  and  everyday. 
First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  tearsheets,  photographs,  slides,  SASE, 
photocopies,  transparencies.  Samples  are  filed  (if  interested)  or  returned  by  SASE.  Reports  back  within  6 
weeks.  Will  contact  for  portfolio  review  if  interested.  Portfolio  should  include  final  art,  photostats,  photo 
graphs.  Buys  all  rights.  Originals  returned  at  job's  completion.  Pays  by  project  $250-500.  Finds  artists  through 
sourcebooks,  word  of  mouth  and  submissions. 
Tips:  "Exhibit  a  clear  understanding  of  the  contemporary  world." 

JTHE  PAPER  COMPANY™,  731  S.  Fidalgo  St.,  Seattle  WA  98108.  (206)762-0982.  Fax:  (206)762-9128. 

Contact:  Design  Manager.  Estab.  1979.  Manufacturer  of  fine  contemporary  stationery  and  related  products. 

"We  produce  a  wide  array  of  designs  from  sophisticated  florals  to  simple,  fun  graphics  and  everything  in 

between." 

Needs:  Prefers  to  work  with  8  freelance  artists  and  in-house  design  staff.  Buys  approximately  40  designs/ 

year.  Produces  material  for  everyday  and  Christmas.  "There  are  no  restrictions  to  media  usage,  however 

please  note  that  we  do  not  use  cartoon  illustration/design." 

First  Contact  &  Terms:  Send  a  query  letter  including  previous  work  assignments/experience  with  printed 

samples  and/or  color  photocoies  to  indicate  style.  Reports  in  1  month.  Art  Director  will  contact  artist  for 

portfolio  review  if  interested.  Sometimes  requests  work  on  spec  before  assigning  a  job.  Samples  are  returned 

upon  request.  No  phone  calls  accepted.  Pays  flat  fee  rate,  $150-$600;  no  licensing  considerations.  Finds 

artists  through  submissions  and  word  of  mouth. 

Tips:  "This  is  a  constantly  changing  field;  new  products,  new  trends;  etc.  Imprintables  will  be  making  a 

huge  impact  shortly  (if  not  already)." 


88    Artist's  &  Graphic  Designer's  Market  ?97 

JPAPE1R  MAGIC  GROUP  INC,  401  Adams  Ave.,  Scranton  PA  18510.  (717)961-3863.  Fax:  (717)341- 
9098.  Art  Director:  Deborah  Gallagher.  Estab.  1984.  Produces  greeting  cards,  stationery,  vinyl  wall  decora 
tions,  3-D  paper  decorations.  "We  are  publishing  seasonal  cards  and  decorations  for  the  mass  market.  Design 
is  traditional." 

Needs:  Works  with  60  freelance  artists/year.  Requires  artists  with  a  minimum  of  5  years  experience  in 
greeting  cards.  Work  is  by  assignment  only.  Designs  products  for  Christmas,  Valentine's  Day,  Easter  and 
Halloween. 

First  Contact  &  Terms:  Send  query  letter  with  r6sume,  slides  and  SASE.  Color  photocopies  are  acceptable 
samples.  Samples  are  filed  or  are  returned  by  SASE  only  if  requested  by  artist.  Reports  back  within  2  months. 
Originals  not  returned.  Pays  by  the  project,  $350  average.  Buys  ail  rights. 
Tips:  "Please,  experienced  illustrators  only." 

JPAPER  MOON  GRAPHICS,  INC.,  Dept.  AM,  Box  34672,  Los  Angeles  CA  90034.  (310)645-8700. 

Contact:  Creative  Director.  Estab.  1977.  Produces  greeting  cards  and  stationery.  "We  publish  greeting  cards 

with  a  friendly,  humorous  approach — dealing  with  contemporary  issues  for  an  audience  20-35  years  old, 

mostly  female." 

Needs:  Works  with  40  artists/year.  Buys  200  designs/illustrations/year.  Buys  illustrations  mainly  for  greeting 

cards  and  stationery.  Freelance  work  requires  computer  skills.  Produces  material  for  everyday,  holidays  and 

birthdays.  Submit  seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  photostats,  photocopies,  slides  and 

SASE.  Samples  are  filed  or  are  returned  only  if  requested  by  artist  and  accompanied  by  SASE.  Reports  back 

within  6-8  weeks.  To  show  a  portfolio,  mail  color  roughs,  slides  and  tearsheets.  Original  artwork  is  returned 

to  the  artist  after  job's  completion.  Pays  average  flat  fee  of  $350/design;  $350/il lustration.  Negotiates  rights 

purchased. 

Tips:  "We're  looking  for  bright,  fun  style  with  contemporary  look.  Artwork  should  have  a  young  20s  and 

30s  appeal."  A  mistake  freelance  artists  make  is  that  they  "don't  know  our  product.  They  send  inappropriate 

submissions,  not  professionally  presented  with  no  SASE." 

PAPERPLAINS,  9901  Princeton  Rd.,  Cincinnati  OH  45246.  (513)874-6350.  Creative  Director;  Richard 
Hunt.  Manufacturer  producing  Christmas  and  all-occasion  giftwrap  and  gift  bags. 
Needs:  Approached  by  75  freelancers/year.  Assigns  75-100  jobs/year.  Uses  freelancers  mainly  for  giftwrap 
design.  10%  of  illustration  requires  knowledge  of  latest  versions  of  Adobe  Illustrator,  QuarkXPress  and 
Adobe  Photoshop. 

First  Contact  &  Terms:  Send  query  letter  with  resume,  tearsheets,  photocopies  and  slides.  Calligraphers 
send  tearsheets  and  photocopies.  Accepts  submissions  on  disk  compatible  with  Adobe  Illustrator,  QuarkX 
Press  and  Adobe  Photoshop.  Samples  are  filed  or  returned  by  SASE.  Reports  back  only  if  interested.  Call 
or  write  for  appointment  to  show  portfolio  of  roughs,  original/final  art,  final  reproduction/product,  tearsheets 
and  photostats.  Pays  average  flat  fee  of  $400  for  illustration/design;  or  by  the  hour,  $15  minimum.  Considers 
complexity  of  project  and  skill  and  experience  of  artist  when  establishing  payment.  Negotiates  rights  pur 
chased. 

Tips:  "Designs  should  be  appropriate  for  one  or  more  of  the  following  categories:  Christmas,  wedding,  baby 
shower,  birthday,  masculine/feminine  and  abstracts.  Understand  our  market — the  emphasis  is  on  surface 
design  with  ability  to  repeat." 

*PAPERPOTAMUS  PAPER  PRODUCTS  INC.,  Box  310,  Delta,  British  Columbia  V4K  3Y3  Canada. 
(604)270-4580.  Fax:  (604)270-1580.  Director  of  Marketing:  George  Jackson.  Estab,  1988.  Produces  greeting 
cards  for  women  ages  18-60.  "We  have  also  added  a  children's  line." 

Needs:  Works  with  8-10  freelancers/year.  Buys  75-100  illustrations  from  freelancers/year,  Also  uses  free 
lancers  for  P-O-P  displays,  paste-up  and  inside  text.  Prefers  watercolor,  but  will  look  at  all  color  media;  no 
b&w  except  photographic.  Seeks  detailed  humorous  cartoons  and  detailed  nature  drawings,  i.e.  flowers,  cats, 
etc.,  especially  in  combination.  Also  whales,  eagles,  tigers  and  other  wildlife.  "No  studio  card  type  artwork." 
Prefers  5!4x7!/4  finished  art  work.  Produces  material  for  Christmas,  Valentine's  Day,  Easter  and  Mother's 
Day;  submit  18  months  before  holiday.  Works  with  an  artist  to  put  selected  work  into  existing  or  future  lines 
and  possibly  develop  line  based  on  success  of  the  selected  pieces. 

First  Contact  &  Terms:  Send  brochure,  resume,  roughs,  photocopies  and  SASE.  No  slides.  Samples  are 
not  filed  and  are  returned  by  SASE  only  if  requested  by  artist.  Reports  back  within  2  months.  Original 
artwork  is  returned  with  SASE.  Pays  average  flat  fee  of  $100/illustration  or  royalties  of  5%.  Prefers  to  buy 
all  rights.  Company  has  a  20-page  catalog  you  may  purchase  by  sending  $4  with  request  for  artist's  guidelines 
Please  do  not  send  IRCs  in  place  of  SASE. 


THE  MAPLE  LEAF  before  a  listing  indicates  that  the  market  is  Canadian. 


Greeting  Cards,  Games  &  Products    89 

Tips:  "Know  your  market!  Find  out  what  is  selling  well  in  the  card  market.  Learn  why  people  buy  specific 
types  of  cards  for  certain  people.  Understand  the  time  frame  necessary  to  produce  a  good  card  line.  Send 
only  your  best  work  and  we  will  show  it  to  the  world,  with  your  name  on  it." 

JPAPERPRODUCTS  DESIGN  U.S.  INC.,  33  C  Commercial  Blvd.,  Novato  CA  94949.  (415)883-1888. 
Fax:  (415)883-1999.  President:  Carol  Florsheim.  Estab.  1990.  Produces  giftwrap,  greeting  cards,  paper  table 
ware.  Specializes  in  high  end  design,  fashionable  designs. 

Needs:  Approached  by  20-30  freelancers/year.  Works  with  10  freelancers/year.  Buys  30  freelance  designs 
and  illustrations/year.  Art  guidelines  available.  Uses  freelancers  mainly  for  designer  paper  napkins.  Looking 
for  very  stylized/clean  designs  and  illustrations.  Prefers  6!/2X6!/a.  Produces  material  for  Christmas,  Easter, 
everyday  and  birthday  (most  are  blank).  Submit  seasonal  material  6  months  in  advance. 
First  Contact  &  Terms:  Designers  send  brochure,  photocopies,  photographs,  tearsheets.  Samples  are  not 
filed  and  are  returned.  Reports  back  within  3  weeks.  Request  portfolio  review  of  color,  final  art,  photostats 
in  original  query.  Rights  purchased  vary  according  to  project.  Pays  for  design  and  illustration  by  the  project 
in  royalties.  Finds  freelancers  through  agents,  Workbook. 
Tips:  "Shop  the  stores,  study  decorative  accessories.  Read  European  magazines." 

rfPAPILLON  INTERNATIONAL  GIFTWARE  INC.,  40  Wilson  Rd.,  Humble  TX  77338.  (713)446- 
9606.  Fax:  (713)446-1945.  Vice  President  Marketing:  Michael  King.  Estab.  1987.  Produces  decorative  acces 
sories,  home  furnishings  and  Christmas  ornaments.  "Our  product  mix  includes  figurines,  decorative  accessor 
ies,  Christmas  ornaments  and  decor  and  greeting  cards.  We  use  freelance  artists  primarily  for  greeting  card 
illustration,  catalog  design  and  P-O-P  display  design." 

Needs:  Approached  by  20  freelance  artists/year.  Works  with  4-6  freelancers/year.  Buys  4-6  designs  and 
illustrations/year.  Prefers  local  artists  only.  Works  on  assignment  only.  "We  are  looking  for  illustrations 
appealing  to  classic  and  refined  tastes  for  our  cards  and  Christmas  ornaments."  Prefers  10  X 14. 60%  of  work 
demands  knowledge  of  Aldus  PageMaker,  Adobe  Illustrator  and  Photoshop.  Produces  material  for  Christmas, 
Valentine's  Day,  Thanksgiving  and  Halloween.  Submit  seasonal  material  1  year  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  brochure,  SASE,  tearsheets,  photographs,  photocopies, 
photostats  and  slides.  Samples  are  filed  and  are  returned  by  SASE  if  requested  by  artist.  Reports  back  within 
6-8  weeks.  To  show  portfolio,  mail  roughs,  color  slides  and  tearsheets.  Originals  returned  at  job's  completion. 
Pays  by  the  project,  $400  average.  Negotiates  rights  purchased. 

PARAMOUNT  CARDS  INC.,  400  Pine  St.,  Pawtucket  RI  02860.  (401)726-0800.  Fax:  (401)727-3890. 
Contact:  Art  Coordinator.  Estab.  1906.  Publishes  greeting  cards.  "We  produce  an  extensive  line  of  seasonal 
and  everyday  greeting  cards  which  range  from  very  traditional  to  whimsical  to  humorous.  Almost  all  artwork 
is  assigned." 

Needs:  Works  with  50-80  freelancers/year.  Uses  freelancers  mainly  for  finished  art.  Also  for  calligraphy. 
Considers  watercolor,  gouache,  airbrush  and  acrylic.  Prefers  5!/2X85/i6.  Produces  material  for  all  holidays 
and  seasons.  Submit  seasonal  holiday  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  resume,  SASE  (important),  photocopies  and  printed  card  sam 
ples.  Samples  are  filed  only  if  interested,  or  returned  by  SASE  if  requested  by  artist.  Reports  back  within  1 
month  if  interested.  Company  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include 
photostats,  tearsheets  and  card  samples.  Buys  all  rights.  Originals  are  not  returned.  Pays  by  the  project,  $200- 
450.  Finds  artists  through  word  of  mouth  and  submissions. 

Tips:  "Send  a  complete,  professional  package.  Only  include  your  best  work — you  don't  want  us  to  remember 
you  from  one  bad  piece.  Always  include  SASE  with  proper  postage  and  never  send  original  art — color 
photocopies  are  enough  for  us  to  see  what  you  can  do.  No  phone  calls  please." 

^PASSERINE  PRESS,  PUBLISHERS,  2425  Virginia  Parkway,  McKinney  TX  75070.  (214)542-0922  or 
(214)548-7817.  Fax:  (214)542-8362  or  (214)562-0525.  Publisher:  Charles  Galbraith.  Estab.  1989.  Art  pub 
lisher  and  distributor.  "We  are  in  commercial  print  market.  We  are  looking  for  artists  (professional)  who  are 
prolific,  with  variety  of  style  and  skills."  Publishes  handpulled  originals,  limited  editions,  offset  reproductions 
and  Sepragraphs™. 

Needs:  Seeking  artwork  with  decorative  appeal  for  the  serious  collector  and  the  commercial  market.  Consid 
ers  oil,  watercolor,  mixed  media  and  acrylic.  Prefers  landscape,  impressionism,  representational,  realism, 
Western  subject  material  open  to  review.  Editions  created  by  collaborating  with  the  artist  or  by  working  from 
an  existing  painting.  "Passerine  Press  is  continuing  to  review  printing  artists  of  all  categories  through  the 
Sepragraph™  division.  We  anticipate  fine  art  releases  of  prints,  serigraphs,  sepragraphs,  small  editions  only." 
First  Contact  &  Terms:  Send  query  letter  with  resume.  "No  material  unless  requested.  We  will  furnish 
artist  our  outline  questionnaire  if  we  are  to  be  interviewing."  Samples  are  not  filed  and  are  returned.  Reports 
back  within  1  month.  Pays  flat  fee  and  royalties  (negotiated).  Offers  advance  when  appropriate.  Negotiates 
rights  purchased.  Provides  promotion  and  a  written  contract.  Also  publishing,  distributing,  agent  representa 
tion-services,  trade  show  exposure.  Plus  trade  publication  advertising. 

Tips:  "We  will  review  an  artist  only  after  letter  contact  and  references  processed.  Need  a  brief  description 
of  his/her  work — aims,  goals,  credentials,  present  representation  if  any.  Where  the  artist  can  be  contacted, 


90     Artist's  &  Graphic  Designer's  Market  '97 

galleries,  etc.  We  are  attempting  to  deal  with  the  mature  artist/illustrator  who  is  a  professional,  with  a  full- 
time  career  commitment,  and  has  some  familiarity  with  the  trade  environment." 

JPHUNPHIT  DESIGNS,  LTD.,  56  Lynncliff  Rd,  Hampton  Bays  NY  11946.  (516)723-1899.  Fax: 

(516)723-1886.  President:  Barbara  A.  Demy.  Estab.  1995.  Produces  mugs,  T-shirts,  sweatshirts,  canvas  totes, 

aprons,  puzzles.  Producer  of  novelty  items  and  everyday  and  seasonal  giftware  for  the  mail  order,  giftware 

and  retail  industries. 

Needs:  Works  with  6-10  freelancers/year.  Buys  10-12  freelance  designs  and  illustrations/year.  Art  guidelines 

available.  Uses  freelancers  mainly  for  mechanical  work  and  illustrations  on  product.  Looking  for  fun  and 

slightly  whimsical  designs.  "We  also  seek  more  elegant  themes  and  realistic  pet  designs  in  cute  humorous 

and  whimsical  situations."  Produces  material  for  Christmas,  Valentine's  Day,  everyday. 

First  Contact  &  Terms:  Illustrators  send  query  letter  with  photocopies,  photographs,  resume*  tearsheets, 

SASE.  Prefers  non-returnable  samples.  Samples  are  filed  or  returned  by  SASE.  Reports  back  within  6-8 

weeks.  Rights  purchased  vary  according  to  project.  Pays  average  flat  fee  of  $300  for  illustration;  royalties 

of  5%. 

Tips:  "Our  company  is  growing.  Over  the  next  few  years  we  plan  on  expanding  significantly  the  number 

of  products  we  have  on  the  market.  We  prefer  working  with  several  talented  individuals  who  can  anticipate 

our  needs  and  grow  with  us." 

JPICKARD  CHINA,  782  Pickard  Ave.,  Antioch  IL  60002.  (708)395-3800.  Fax:  (708)395-3827.  Director 
of  Marketing:  Henry  A.  Pickard.  Estab.  1893.  Manufacturer  of  fine  china  dinnerware,  limited  edition  plates 
and  collectibles.  Clients:  upscale  specialty  stores,  department  stores,  direct  mail  marketers,  consumers  and 
collectors.  Current  clients  include  Cartier,  Tiffany  &  Co.,  Marshall  Field's,  Bradford  Exchange,  Hamilton 
Mint,  U.S.  Historical  Society. 

Needs:  Assigns  2-3  jobs  to  freelance  artists/year.  Uses  freelance  artists  mainly  for  china  patterns  and  plate 
art.  Prefers  designers  for  china  pattern  development  with  experience  in  home  furnishings.  Tabletop  experience 
is  a  plus.  Wants  painters  for  plate  art  who  can  paint  people  and  animals  well  —  uRockwel!esque"  portrayals 
of  life  situations.  Prefers  any  medium  with  a  fine  art  or  photographic  style.  Works  on  assignment  only. 
First  Contact  &  Terms:  Send  query  letter  with  brochure  showing  art  style  or  resume  and  color  photographs, 
tearsheets,  slides  or  transparencies.  Samples  are  filed  or  are  returned  if  requested.  Art  Director  will  contact 
artist  for  portfolio  review  if  interested.  Pays  royalties  of  2-3%.  Negotiates  rights  purchased.  Interested  in 
buying  second  rights  (reprint  rights)  to  previously  published  work. 

^PLEASURE  GIFT  &  APPAREL  CO.,  2900  W.  Anderson  Lane,  Suite  20-150,  Austin  TX  78757. 
(800)361-8921.  Owner:  Myles  Barchas.  Art  Director:  Susan  McKinnon.  Produces  shirts,  T-shirts,  patches 
and  art  for  lunch  boxes. 

«  This  listing  was  added  at  press  time.  Look  for  a  complete  listing  in  the  next  edition. 
Needs:  Illustrators  for  art  that  goes  on  apparel. 
First  Contact  &  Terms:  Pays  $250-400;  royalties  of  9%. 

PLUM  GRAPHICS  INC.,  Box  136,  Prince  Station,  New  York  NY  10012.  (212)966-2573.  Contact:  Yvette 

Cohen.  Estab.  1983.  Produces  greeting  cards.  "They  are  full-color,  illustrated,  die-cut;  fun  images  for  young 

and  old." 

Needs:  Buys  12  designs  and  illustrations/year.  Prefers  local  freelancers  only.  Uses  freelancers  for  greeting 

cards  only.  Considers  oil,  acrylic,  airbrush,  watercolor  and  computer  generated  medias. 

First  Contact  &  Terms:  Send  query  letter  with  photocopies.  Samples  are  filed  or  are  returned  by  SASE 

if  requested  by  artist.  Reports  back  to  the  artist  only  if  interested.  "We'll  call  to  view  a  portfolio."  Portfolio 

should  include  final  art  and  color  tearsheets.  Originals  are  returned  at  job's  completion.  Pays  average  flat 

fee  of  $100400  for  illustration/design.  Pays  an  additional  fee  if  card  is  reprinted.  Considers  buying  second 

rights  (reprint  rights)  to  previously  published  work;  "depends  where  it  was  originally  published."  Finds 

artists  through  word  of  mouth,  submissions  and  sourcebooks, 

Tips:  "I  suggest  that  artists  look  for  the  cards  in  stores  to  have  a  better  idea  of  the  style.  They  are  sometimes 

totally  unaware  of  Plum  Graphics  and  submit  work  that  is  inappropriate." 

^PLYMOUTH  MILLS,  INC.,  Dept.  AM,  330  Tompkins  Ave.,  Staten  Island  NY  10304.  (718)447-6707. 
President:  Alan  Elenson.  Manufacturer  of  imprinted  sportswear:  T-shirts,  sweatshirts,  fashionwear,  caps, 
aprons  and  bags.  Clients:  mass  merchandisers/retailers. 

Needs:  Approached  by  100  freelance  artists/year.  Works  with  20  freelance  illustrators  and  8  freelance 
designers/year.  Assigns  100  jobs  to  freelance  artists/year.  Uses  freelance  artists  mainly  for  screenprint  designs. 
Also  uses  freelance  artists  for  advertising  and  catalog  design,  illustration  and  layout  and  product  design. 
First  Contact  &  Terms:  Send  brochure  and  resume*.  Reports  back  only  if  interested.  Pays  for  design  and 
illustration  by  the  hour  or  by  the  project.  Considers  complexity  of  the  project  and  how  work  will  be  used 
when  establishing  payment. 


nnmfi^?  D°CiATEx?'  (f  n™erly  PhiladelPhia  T-shilt  Museum),  P.O.  Box  3434,  Margate  NJ 
08402.  (609)823-7661.  President:  Marc  Polish.  Estab.  1972.  Produces  T-shirts  and  sweatshirts.  uWe  specialize 


Greeting  Cards,  Games  &  Products    93 

in  printed  T-shirts  and  sweatshirts.  Our  market  is  the  gift  and  mail  order  industry,  resort  shops  and  college 

bookstores." 

Needs:  Works  with  6  freelancers/year.  Designs  must  be  convertible  to  screenprinting.  Produces  material  for 

Christmas,  Valentine's  Day,  Mother's  Day,  Father's  Day,  Hanukkah,  graduation,  Halloween,  birthdays  and 

everyday. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  photographs,  photocopies,  photostats 

and  slides.  Samples  are  filed  and  are  returned.  Reports  back  within  2  weeks.  To  show  portfolio,  mail  anything 

to  show  concept.  Originals  returned  at  job's  completion.  Pays  royalties  of  6%.  Negotiates  rights  purchased. 

Tips:  "We  like  to  laugh.  Humor  sells.  See  what  is  selling  in  the  local  mall  or  department  store." 

JTHE  POPCORN  FACTORY,  13970  W.  Laurel  Dr.,  Lake  Forest  IL  60045.  Vice  President,  Merchandising 

and  Marketing:  Nancy  Hensel.  Estab.  1979.  Manufacturer  of  popcorn  cans  and  other  gift  items  sold  via 

catalog  for  Christmas,  Valentine's  Day,  Easter  and  year-round  gift  giving  needs. 

Needs:  Works  with  6  freelance  artists/year.  Assigns  up  to  20  freelance  jobs/year.  Works  on  assignment 

only.  Uses  freelancers  mainly  for  cover  illustration,  can  design,  fliers  and  ads.  Occasionally  uses  artists  for 

advertising,  brochure  and  catalog  design  and  illustration.  10%  of  freelance  work  requires  knowledge  of 

QuarkXPress. 

First  Contact  &  Terms:  Send  query  letter  with  photocopies,  photographs  or  tearsheets.  Samples  are  filed. 

Reports  back  within  1  month.  Write  for  appointment  to  show  portfolio,  or  mail  finished  art  samples  and 

photographs.  Pays  for  design  by  project,  $500-2,000.  Pays  for  illustration  by  project,  $500-1,500.  Considers 

complexity  of  project,  skill  and  experience  of  artist,  and  turnaround  time  when  establishing  payment.  Buys 

all  rights. 

Tips:  "Send  classic  illustration,  graphic  designs  or  a  mix  of  photography/illustration.  We  can  work  from 

b&w  concepts — then  develop  to  full  4-color  when  selected." 

PORTERFIELD'S,  12  Chestnut  Pasture  Rd.,  Concord  NH  03301.  (603)228-1864.  Fax:  (603)228-1888. 
President:  Lance  Klass.  Estab.  1994.  Produces  collector  plates  and  other  limited  editions.  "We  produce  high- 
quality  limited-edition  collector  plates  sold  in  the  U.S.  and  abroad  through  direct  response,  requiring  excellent 
representational  art,  primarily  wonder  of  early  childhood  (under  age  6);  baby  wildlife,  foreign  and  domestic 
(cats/kittens,  puppies/dogs),  baby  and  mother  exotic  animals  (Asian,  African);  cottages  and  English  country 
scenes.  Also  looking  for  artists  who  can  create  realistic  representational  works  from  references  supplied  to 
them.  We  also  function  as  a  full-service  licensing  representative  for  individual  artists  wishing  to  find  publish 
ers  or  licensees." 

Needs:  Approached  by  60  freelancers/year.  Buys  12  freelance  designs  and  illustrations/year.  Prefers  repre 
sentational  artists  "who  can  create  beautiful  pieces  of  art  that  people  want  to  look  at  and  look  at  and  look 
at."  Works  on  assignment  only  but  will  consider  existing  works.  Considers  any  media — oil,  pastel,  pencil, 
acrylics.  "We  want  artists  who  have  exceptional  talent  and  who  would  like  to  have  their  art  and  their  talents 
introduced  to  the  broad  public  via  the  highest  quality  limited  edition  collector  plates."  Produces  material  for 
Christmas,  Valentine's  Day  and  Easter.  Submit  seasonal  material  1  year  in  advance. 
First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  brochure,  tearsheets,  resume1,  photo 
graphs,  slides,  SASE,  photocopies  and  transparencies.  Samples  are  filed  or  returned  by  SASE.  Reports  back 
within  2  weeks.  Will  contact  for  portfolio  review  if  interested.  Portfolio  should  include  tearsheets,  photographs 
and  transparencies.  Rights  purchased  vary.  Generally  pays  advance  against  royalties  when  work  accepted, 
royalties/sale  paid  after  product  sales  are  made. 

Tips:  "We  are  impressed  first  and  foremost  by  level  of  ability,  even  if  the  subject  matter  is  not  something 
that  we  would  use.  Thus  a  demonstration  of  a  competence  is  the  first  step;  hopefully  the  second  would  be 
that  demonstration  using  subject  matter  that  we  feel  would  be  marketable.  We  work  with  artists  to  help  them 
with  the  composition  of  their  pieces  for  this  particular  medium.  We  treat  artists  well,  give  them  fair  payment 
for  their  work,  and  do  what  we  can  to  promote  them.  We  also  give  them  something  no  other  collectibles 
company  will  give — final  approval  of  the  reproduction  quality  of  their  work  before  production  gets  underway. 
We  want  our  artists  to  be  completely  satisfied  that  their  art  is  being  reproduced  in  a  manner  that  they  like, 
and  would  be  willing  to  share  professionally  and  with  their  friends." 

^PORTFOLIO  GRAPHICS,  INC.,  4060  S.  500  W,  Salt  Lake  City  UT  84123.  (801)266-4844.  Fax: 
(801)263-1076.  Creative  Director:  Kent  Barton.  Estab.  1986.  Produces  greeting  cards,  fine  art  posters,  prints, 
limited  editions.  Fine  art  publisher  and  distributor  world-wide.  Clients  include  frame  shops,  galleries,  gift 
stores  and  distributors. 

•  Portfolio  Graphics  also  has  a  listing  in  the  Posters  &  Print  section  of  this  book. 
Needs:  Approached  by  200-300  freelancers/year.  Works  with  30  freelancers/year.  Buys  50  freelance  designs 
and  illustrations/year.  Art  guidelines  free  for  SASE  with  first-class  postage.  Considers  all  media.  "Open  to 
large  variety  of  styles."  Produces  material  for  Christmas,  everyday,  birthday,  sympathy,  get  well,  anniversary. 
First  Contact  &  Terms:  Illustrators  send  resume,  slides,  tearsheets,  SASE.  "Slides  are  best.  Do  not  send 
originals."  Samples  are  filed  "if  interested"  or  returned  by  SASE.  Reports  back  in  2-3  weeks.  Negotiates 
rights  purchased.  Pays  10%  royalties.  Finds  artists  through  galleries,  word  of  mouth,  submissions,  art  shows 
and  exhibits. 


92    Artist's  &  Graphic  Designer's  Market  '97 

Tips:  "Open  to  a  variety  of  submissions,  but  most  of  our  artists  sell  originals  as  fine  art  home  or  office 
decor.  Keep  fresh,  unique,  creative." 

POTPOURRI  DESIGNS,  6210  Swiggett  Rd.,  Greensboro  NC  27419.  Mailing  address;  Box  1 9566,  Greens 
boro  NC  27410.  (910)852-8961.  Fax:  (910)852-1402.  Vice  President  of  New  Product  Development:  Janet 
Pantuso.  Estab.  1968.  Produces  paper  products  including  bags,  boxes,  stationery  and  tableware;  tins;  stone 
ware  items;  and  Christmas  and  home  decor  products  for  gift  shops,  the  gourmet  shop  trade  and  department 
stores.  Targets  women  age  25  and  older. 

Needs:  Buys  10-20  freelance  designs  and  10-20  illustrations/year.  U0ur  art  needs  are  increasing.  We  need 
freelancers  who  are  flexible  and  able  to  meet  deadlines."  Works  on  assignment  only.  Uses  freelancers  for 
calligraphy,  mechanicals  and  art  of  all  kinds  for  product  reproduction.  Prefers  watercolor  and  acrylic.  Also 
needs  mechanical  work.  Seeking  traditional,  seasonal  illustrations  for  Christmas  introductions  and  feminine 
florals  for  everyday.  Submit  seasonal  material  1-2  years  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  resume  and  tearsheets,  slides  or  photographs.  Samples  not 
filed  are  returned  by  SASE.  Will  contact  for  portfolio  review  if  interested.  Pays  average  flat  fee  of  $300;  or 
pays  by  project,  $1,000-5,000  average.  Buys  all  rights.  Finds  artists  through  word  of  mouth,  magazines, 
submissions/self-promotions,  sourcebooks,  agents,  visiting  artist's  exhibitions,  art  fairs  and  artists'  reps, 
Tips:  "Our  audience  has  remained  the  same  but  our  products  are  constantly  changing  as  we  continue  to 
look  for  new  products  and  discontinue  old  products.  I  often  receive  work  from  artists  that  is  not  applicable 
to  our  line.  I  prefer  that  artists  learn  more  about  the  company  before  submitting  work." 

PRATT  &  AUSTIN  COMPANY,  INC.,  642  S.  Summer  St.,  Holyoke  MA  01040.  (413)532-1491.  Fax: 

(413)536-2741.  President:  Bruce  Pratt,  Art  Director:  Lorilee  Costello.  Estab.  1931.  Produces  envelopes, 

children's  items,  stationery  and  calendars,  "Our  market  is  the  modern  woman  at  all  ages.  Design  must  be 

bright,  cute  busy  and  elicit  a  positive  response."  Using  more  recycled  paper  products  and  endangered  species 

designs. 

Needs:  Approached  by  50  freelancers/year.  Works  with  20  freelancers/year.  Buys  100-150  designs  and 

illustrations/year.  Art  guidelines  available.  Uses  freelancers  mainly  for  concept  and  finished  art.  Also  for 

calligraphy.  Produces  material  for  Christmas,  birthdays,  Mother's  Day  and  everyday.  Submit  seasonal  material 

18  months  in  advance.  40%  of  freelance  work  requires  knowledge  of  QuarkXPress  and  CorelDraw  on  the 

Mac. 

First  Contact  &  Terms:  Send  color  copies.  Samples  are  filed  or  are  returned  by  SASE  if  requested.  Will 

contact  for  portfolio  review  if  interested.  Portfolio  should  include  thumbnails,  roughs,  color  tearsheets  and 

slides.  Pays  flat  fee.  Rights  purchased  vary.  Interested  in  buying  second  rights  (reprint  rights)  to  previously 

published  work.  Finds  artists  through  submissions  and  agents. 

Tips:  "It  is  imperative  that  freelancers  submit  seasonal/holiday  designs  18  months  in  advance," 

^PRESENCE  OF  MINE  GREETINGS,  6656  Thornberry  Crescent,  Windsor,  Ontario  N8T  2X2  Canada. 
(519)944-4591.  Fax:  (519)944-2874.  E-mail:  jlees@wincom.net.  Creative  Director:  Robbie  Burns.  Estab. 
1995.  Produces  greeting  cards,  giftwrap,  stationery,  gift  boxes.  "Our  company  is  proudly  comprised  of  a 
select  group  of  highly  innovative  designers  and  artists.  Diligently  crafted  by  hand,  the  products  we  carry  are 
one  of  a  kind  numbered  editions,  signed  by  the  creator.  Framing  of  cards  is  encouraged  by  the  purchaser. 
Clients  include  museums,  gallery  shops,  paperies  and  speciality  gift  and  bookstores." 

•  A  percentage  of  this  company's  sales  goes  to  support  the  arts  at  the  college  and  university  levels. 
Needs:  Approached  by  150  freelancers/year.  Works  with  18  freelancers/year.  Works  on  assignment  only. 
Considers  oil,  watercolor,  acrylic,  found  objects,  collage,  fabrics,  organic  materials,  Japanese  papers,  etc. 
"Anything  that  works!  Very  high  end  elegant,  contemporary,  extremely  unique  designs— but  must  be  'do 
able'  in  quantity  by  the  artist."  Prefers  verticle  formats.  Produces  material  for  all  holidays  and  seasons,  75% 
are  all  occasion  cards,  all  cards  blank  inside.  Submit  seasonal  material  1  year  in  advance, 
First  Contact  &  Terms:  Send  query  letter  with  resume,  SASE,  samples  of  finished  cards  at  appropriate 
size.  "Package  should  be  professionally  put  together,  as  this  will  determine  your  committment  to  high 
standards,  quality  control  and  interest  in  being  successful."  Samples  are  filed  or  returned  by  SASE  if  requested 
by  artist.  Reports  back  within  2  months.  Negotiates  rights  purchased.  Pays  "40%  of  the  wholesale  cost  of 
the  card,  stationery  or  gift  packaging.  Wholesale  prices  are  established  by  the  company."  Finds  freelancers 
through  advertising  in  graphic  design  trade  magazines  obtaining  members'  lists  of  art  organizations,  through 
universities  and  college  degreed  art  programs  and  part-time  study  programs  and  word  of  mouth. 
Tips:  "Send  a  professionally  put  together  package  meeting  all  specs  and  only  what  you  love." 

$PRETTY  PAPER  COMPANY  (Division  of  Thomas  Nelson),  Dept.  AM,  404  BNADr  Bldg  200  Suite 
600,  Nashville  TN  37217.  Creative  Director:  Phyllis  Watson.  Estab.  198 1 .  Produces  greeting  cards,  stationery 
die-cut  pads,  pads  with  designs,  calendars,  planners,  mugs,  tins,  address  and  blank  books,  note  holders  and 
gift  baskets. 

Needs:  Approached  by  5  artists/year.  Works  with  20  artists/year.  Buys  up  to  50  designs  and  illustrations/ 
year.  Prefers  "artists  compelled  to  do  their  best  consistently  with  deep  understanding  of  color  and  regard  for 
deadlines.  Should  be  pleasant  to  work  with."  Works  on  assignment  only.  Uses  freelancers  for  color  illustra- 


Greeting  Cards,  Games  &  Products    93 

tion,  calligraphy,  mechanicals  on  computer,  illustration  and  border  designs.  Considers  watercolor,  pastel, 
scratchboard,  woodcut,  oil,  colored  pencil,  mixed  media.  "If  it's  exquisite  or  clever,  we'll  consider  it.  We 
like  dramatic,  graceful,  and/or  delicate  florals,  tropicals,  classic,  Victorian,  impressionistic  or  fairly  detailed 
and  realistic  styles."  5-10%  of  freelance  work  demands  knowledge  of  Aldus  PageMaker  or  Adobe  Illustrator. 
Produces  material  for  all  holidays  and  seasons.  Submit  seasonal  material  18  months  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume,  SASE,  tearsheets,  photographs,  photo 
copies,  photostats,  slides,  color  copies,  thumbnails  and  roughs;  "we  are  interested  in  seeing  evolution  of 
thought  process."  No  originals.  Samples  are  filed  or  are  returned  by  SASE  if  requested  by  artist.  Art  Director 
will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  thumbnails,  roughs,  color:  copies, 
photostats,  tearsheets,  photographs  and  slides.  Originals  are  returned  at  job's  completion  if  specifically  agreed 
upon.  Requests  work  on  spec  before  a  assigning  job.  Pays  average  flat  fee  of  $300  for  illustration/design; 
by  the  project,  $100-300  average.  Buys  all  rights. 
Tips:  "Give  a  professional  presentation  of  your  work." 

THE  PRINTERY  HOUSE  OF  CONCEPTION  ABBEY,  Conception  MO  64433.  (816)944-2632.  Fax: 
(816)944-2582.  Art  Director:  Rev.  Norbert  Schappler.  Estab.  1950.  Publishes  religious  greeting  cards.  Spe 
cializes  in  religious  Christmas  and  all-occasion  themes  for  people  interested  in  religious,  yet  contemporary, 
expressions  of  faith.  "Our  card  designs  are  meant  to  touch  the  heart.  They  feature  strong  graphics,  calligraphy 
and  other  appropriate  styles." 

Needs:  Approached  by  75  freelancers/year.  Works  with  25  freelancers/year.  Art  guidelines  available  for 
SASE  with  first-class  postage.  Uses  freelancers  for  product  illustration.  Prefers  acrylic,  pastel,  cut  paper,  oil, 
watercolor,  line  drawings  and  classical  and  contemporary  calligraphy.  Looking  for  dignified  styles  and  solid 
religious  themes.  Produces  seasonal  material  for  Christmas  and  Easter  "as  well  as  the  usual  birthday,  get 
well,  sympathy,  thank  you,  etc.  cards  of  a  religious  nature.  Creative  general  message  cards  are  also  needed." 
Strongly  prefers  calligraphy  to  type  style.  2%  of  freelance  work  requires  knowledge  of  Adobe  Photoshop  or 
Adobe  Illustrator. 

First  Contact  £  Terms:  Send  query  letter  with  resume,  photocopies,  photographs,  SASE,  slides  or  tear- 
sheets.  Calligraphers  send  any  printed  or  finished  work.  Non-returnable  samples  preferred — or  else  samples 
with  SASE.  Accepts  submissions  on  disk  compatible  with  Adobe  Photoshop  or  Adobe  Illustrator.  Send  TIFF 
or  EPS  files.  Reports  back  usually  within  3  weeks.  To  show  portfolio,  mail  appropriate  materials  only  after 
query  has  been  answered.  "In  general,  we  continue  to  work  with  artists  once  we  have  accepted  their  work." 
Pays  flat  fee  of  $150-300  for  illustration/design,  and  $50-100  for  calligraphy.  Usually  buys  exclusive  repro 
duction  rights  for  a  specified  format;  occasionally  buys  complete  reproduction  rights. 
Tips:  "Abstract  or  semi-abstract  background  designs  seem  to  fit  best  with  religious  texts.  Color  washes  and 
stylized  designs  are  often  appropriate.  Remember  our  specific  purpose  of  publishing  greeting  cards  with  a 
definite  Christian/religious  dimension  but  not  piously  religious.  It  must  be  good  quality  artwork.  We  sell 
mostly  via  catalogs  so  artwork  has  to  reduce  well  for  catalog."  Sees  trend  towards  "more  personalization 
and  concern  for  texts." 

rfPRISMATIX,  INC.,  333  Veterans  Blvd.,  CarlstadtNJ  07012.  (201)939-7700.  Fax:  (201)939-2828.  Vice 
President:  Miriam  Salomon.  Estab.  1977.  Produces  seasonal  window  and  yard  decorations.  "We  manufacture 
screen-printed  novelties  to  be  sold  in  the  retail  market.  Our  emphasis  has  been  seasonal  although  we  are 
exploring  new  markets." 

Needs:  Works  with  3-4  freelancers/year.  Buys  20  freelance  designs  and  illustrations/year.  Prefers  local  artists 
only.  Works  on  assignment  only.  90%  of  freelance  work  demands  computer  skills.  Produces  material  for 
Christmas,  Valentine's  Day,  Easter,  Hanukkah,  graduation,  Thanksgiving,  Halloween.  Submit  seasonal  ma 
terial  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume.  Samples  are  filed.  Reports  back  to  the 
artist  only  if  interested.  Portfolio  should  include  color  thumbnails,  roughs,  final  art.  Payment  negotiable. 

PRODUCT  CENTRE-S.W.  1NC./THE  TEXAS  POSTCARD  CO.,  Box  860708,  Piano  TX  75086. 
(214)423-0411.  Fax:  (214)578-0592.  Art  Director:  Susan  Grimland.  Produces  postcards.  Themes  range  from 
nostalgia  to  art  deco  to  pop/rock  for  contemporary  buyers. 

Needs:  Buys  100  designs  from  freelancers/year.  Uses  freelancers  for  P-O-P  display,  paste-up  and  mechani 
cals.  Considers  any  media,  but  "we  do  use  a  lot  of  acrylic/airbrush  designs."  Prefers  contemporary  styles. 
Final  art  must  not  be  larger  than  8  X 10.  "Certain  products  require  specific  measurements.  We  will  provide 
these  when  assigned." 

First  Contact  &  Terms:  Send  resume,  business  card,  slides,  photostats,  photographs,  photocopies  and 
tearsheets  to  be  kept  on  file.  Samples  not  filed  are  returned  only  by  request  with  SASE  including  return 
insurance.  Reports  within  4  months.  Originals  are  not  returned.  Call  or  write  to  show  portfolio.  Pays  by  the 
project,  $100-200.  Buys  all  rights. 

Tips:  "Artist  should  be  able  to  submit  camera-ready  work  and  understand  printer's  requirements.  The  major 
ity  of  our  designs  are  assigned.  No  crafty  items  or  calligraphy.  No  computer  artwork." 


94    Artist's  &  Graphic  Designer's  Market  '97 

PRODUCT  CONCEPT  CONSULTING,  INC,  3334  Adobe  Court,  Colorado  Springs  CO  80907, 
(719)6324089  Fax-  (719)632-1613.  President:  Susan  Ross.  Estab.  1986.  New  product  development  agency. 
"We  work  with  a  variety  of  companies  in  the  gift  and  greeting  card  market  in  providing  design,  new  product 
development  and  manufacturing  services." 

•  This  company  has  recently  added  children's  books  to  its  product  line. 

Needs:  Works  with  20-25  freelancers/year.  Buys  400  designs  and  illustrations/year.  Prefers  freelancers  with 
3-5  years  experience  in  gift  and  greeting  card  design.  Works  on  assignment  only.  Buys  freelance  designs  and 
illustrations  mainly  for  new  product  programs.  Also  for  calligraphy,  P-O-P  display  and  paste-up.  Considers 
all  media.  25%  of  freelance  work  demands  knowledge  of  Adobe  Illustrator,  Adobe  Streamline,  QuarkXPress 
or  Aldus  FreeHand.  Produces  material  for  all  holidays  and  seasons. 

First  Contact  &  Terms:  Send  query  letter  with  resume,  tearsheets,  photostats,  photocopies,  slides  and 
SASE.  Samples  are  filed  or  are  returned  by  SASE  if  requested  by  artist.  Reports  back  within  1  week.  To 
show  portfolio,  mail  color  and  b&w  roughs,  final  reproduction/product,  slides,  tearsheets,  photostats  and 
photographs.  Originals  not  returned.  Pays  average  flat  fee  of  $250;  or  pays  by  the  project,  $250-2,(XX).  Buys 
all  rights.  . 

Tips:  "Be  on  time  with  assignments."  Looking  for  portfolios  that  show  commercial  experience. 

JPUNCH  ENTERPRISES  INC.,  Suite  200,  5661  Columbia  Pike,  Falls  Church  VA  22041.  (703)931- 
4860.  Fax:  (703)671-5805.  President:  David  Black.  Estab.  1987,  Produces  novelty  items  for  ages  5-adult. 
Needs:  Approached  by  10  freelance  artists/year.  Works  with  2  freelancers/year.  Buys  2  designs  and  illustra 
tions/year.  Prefers  artists  with  experience  in  package  design  and  P-O-P  display.  Works  on  assignment  only. 
Needs  computer-literate  freelancers  for  design  and  illustration. 

First  Contact  &  Terms:  Send  query  letter  with  resume',  SASE  and  photocopies.  Samples  are  filed.  Reports 
back  to  the  artist  only  if  interested.  To  show  portfolio,  mail  finished  art  samples  and  color  photographs. 
Originals  are  not  returned.  Pays  by  the  project,  $300-5,000.  Buys  all  rights. 

PUNKIN'  HEAD  PETS,  1025  N.  Central  Expressway,  Suite  300-349,  Piano  TX  75075-8806,  (214)491- 
2435.  Owner:  Lyn  Skaggs.  Estab.  1994.  Produces  greeting  cards,  stationery,  posters,  paper  tableware  products 
and  giftwrap.  "Punkin*  Head  Pets  is  a  greeting  card  company  geared  toward  pet  owners  (mostly  dogs  and 
cats)  of  all  ages." 

Needs:  Prefers  freelancers  with  experience  in  pet  drawings.  Art  guidelines  available  free  for  SASE  with 
first-class  postage.  Considers  all  media.  Good  color  drawings  of  dogs  and  cats  in  "cute"  poses  and  surround 
ings.  Prefers  3X5.  Produces  material  for  all  holidays  and  seasons. 

First  Contact  &  Terms:  Send  query  letter  with  slides,  photocopies,  photographs  and  SASE;  color  photo 
copies  also  accepted  for  initial  review.  Samples  are  filed  or  returned  by  SASE.  Reports  back  within  1  month. 
Portfolio  review  not  required.  Negotiates  rights  purchased.  Originals  are  returned  with  SASE.  Pays  by  flat 
fee  of  $20-50. 
Tip:  "Do  not  submit  'run-of-the-mill'  drawings.  Action  drawings  are  best." 

PUZZLING  POSTCARD  COMPANY,  P.O.  Box  37,  Lenni  PA  19052,  (610)558-7850,  Fax:  (610)558- 
7853.  President:  Thomas  J.  Judge.  Estab.  1991.  Produces  puzzle  greeting  cards,  greeting  cards,  stationery, 
games/toys.  "We  produce  jigsaw  puzzle  greeting  cards — the  giver  writes  a  message  on  the  back,  breaks  card 
apart  and  sends.  Cards  are  for  all  age  groups;  popular  to  send  to  children,  young  teens,  the  elderly  and  the 
ill." 

Needs:  Approached  by  3-5  freelancers/year.  Works  with  2-3  freelancers/year.  Buys  24-36  freelance  designs 
and  illustrations/year.  Uses  freelancers  mainly  for  greeting  designs.  Also  for  P-O-P  displays  and  mechanicals, 
Considers  all  media.  Looking  for  "a  clean  non-cluttered  look.  Cards  cannot  have  too  much  small  detail 
because  the  die  cut  lines  will  distract  from  the  image  making  it  difficult  to  see.  We  would  love  to  introduce 
a  new  cartoon  character  to  the  industry  via  the  puzzling  postcard."  Prefers  4X6.  60%  of  freelance  work 
demands  knowledge  of  Adobe  Illustrator,  Adobe  Photoshop,  QuarkXPress,  Aldus  FreeHand  and  Aldus  Page 
Maker.  Produces  material  for  Christmas,  Valentine's  Day,  New  Year,  birthdays  and  everyday.  Submit  seasonal 
material  6-9  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  photostats,  resume;  photographs, 
slides,  photocopies  and  transparencies.  Samples  are  filed.  Company  will  contact  artist  for  portfolio  review 
if  interested.  Portfolio  should  include  thumbnails,  roughs,  final  art,  photostats,  tearsheets,  photographs,  slides 
and  transparencies.  Rights  purchased  vary  according  to  project.  Originals  are  returned  at  job's  completion. 
Negotiates  price  and  rights.  Outright  purchase  generally  ranges  from  $100-300.  Royalties  are  negotiable; 
usually  pay  an  advance  against  royalty.  Finds  artists  through  word  or  mouth  and  submissions. 
Tips:  "Be  willing  to  negotiate  price/rights  at  beginning  of  relationship.  We  prefer  to  produce  'series'  of 
cards  of  6-12  designs  from  a  particular  artist.  Our  risk  as  a  manufacturer  is  high  when  introducing  new 
designs.  There  seems  to  be  a  definite  trend  toward  lower  cost  greeting  cards.  Our  specialty  is  alternative 
greeting  cards  with  added  elements  at  very  reasonable  cost!" 

QUALITY  ARTWORKS,  INC.,  2262  North  Penn  Rd.,  P.O.  Box  369,  Hatfield  PA  19440-0369.  Creative 
Director:  Linda  Tomezsko  Morris.  Estab.  1985,  Manufacturer/distributor  producing  bookmarks,  blank  books. 


Greeting  Cards,  Games  &  Products    95 

notepads,  note  cards,  stationery  and  scrolls.  Subject  matter  ranges  from  classic,  traditional  to  contemporary, 
fashion-oriented.  Clients:  bookstores,  card  and  gift  shops  and  specialty  stores. 

Needs:  Works  with  20  freelancers/year.  Needs  100-200  designs/year.  Considers  any  medium.  Freelancers 
must  be  able  to  work  within  a  narrow  vertical  format  (bookmarks).  Art  guidelines  available  free  for  SASE 
with  first-class  postage.  Works  on  assignment  only.  Uses  freelancers  for  product  illustration.  2%  of  design 
work  requires  computer  skills. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  photocopies,  photographs,  SASE,  transparencies, 
tearsheets,  slides  and/or  printed  pieces.  Samples  are  filed  or  are  returned  only  if  requested  by  artist  with 
SASE.  Creative  Director  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  roughs, 
original/final  art,  product  samples,  tearsheets,  slides  or  color  prints.  Pays  for  illustration  $50-400.  Considers 
skill  and  experience  of  artist,  how  work  will  be  used  and  rights  purchased  when  establishing  payment. 
Tips:  "We  are  looking  for  creative,  fresh  looks  with  strong  color  and  design.  Study  our  product  and  the 
market.  Design  with  the  consumer  in  mind — for  the  most  part,  a  high-end  female,  age  late  teens-senior  years. 
You  must  also  have  an  understanding  of  the  4-color  printing  process." 

fRAGNAROK  GAMES,  P.O.  Box  140333,  Austin  TX  78714.  (512)472-6535.  Fax:  (512)472-6220.  E- 
mail:  ragnarokgc@aol.com.  Websites:  http://www.ccsi.com/~graball/quest  and  http://www.ccsi.com/~grab 
all/ragnorok.  Editorial  Director:  David  Nallie.  Estab.  1979.  Produces  games  and  books. 

•  Also  see  listing  for  Ragnarok  in  the  Book  Publishers  section,  and  Abyss  in  the  Magazines  section. 

Company  has  formed  partnership  with  Stone  Ring  Games.  David  Nallie  told  AGDM  they  are  actively 

seeking  good  color  artists  for  spot  art  and  game  cards. 

Needs:  Approached  by  80-100  freelancers/year.  Works  with  15-20  freelancers/year.  Buys  150-500  designs 
and  illustrations/year.  Uses  freelancers  mainly  for  color  and  b&w  topical  illustrations.  Also  for  playing  card 
illustrations.  60%  of  freelance  illustration  demands  knowledge  of  Adobe  Photoshop,  Aldus  PageMaker, 
QuarkXPress. 

First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  brochure,  tearsheets,  photostats,  photo 
graphs,  slides,  SASE,  photocopies,  transparencies  or  e-mail.  Samples  are  filed,  or  are  returned  by  SASE. 
Company  will  contact  artist  for  portfolio  review  in  2  months  if  interested.  Artist  should  follow-up  with  call 
and/or  letter  after  initial  query.  Portfolio  should  include  roughs,  photostats,  tearsheets,  photographs,  slides, 
transparencies.  Negotiates  rights  purchased.  Originals  returned  at  job's  completion.  Pays  by  the  project,  $20- 
4,000. 

RECO  INTERNATIONAL  CORPORATION,  Collector's  Division,  Box  951,  138-150  Haven  Ave., 

Port  Washington  NY  11050.  (516)767-2400.  Manufacturer/distributor  of  limited  editions,  collector's  plates, 

lithographs  and  figurines.  Sells  through  retail  stores  and  direct  marketing. 

Needs:  Works  with  freelance  and  contract  artists.  Uses  freelancers  under  contract  for  plate  and  figurine 

design  and  limited  edition  fine  art  prints.  Prefers  romantic  and  realistic  styles. 

First  Contact  &  Terms:  Send  query  letter  and  brochure  to  be  filed.  Write  for  appointment  to  show 

portfolio.  Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Negotiates  payment.  Considers 

buying  second  rights  (reprint  rights)  to  previously  published  work. 

Tips:  "We  are  very  interested  in  new  artists.  We  go  to  shows  and  galleries,  and  receive  recommendation 

from  artists  we  work  with." 

RECYCLED  PAPER  GREETINGS  INC.,  3636  N.  Broadway,  Chicago  IL  60613.  Fax:  (312)281-1697. 
Art  Director:  Melinda  Gordon.  Contact:  Lawrence  Sneed,  Art  Coordinator.  Publishes  greeting  cards,  adhesive 
notes  and  mugs. 

Needs:  Buys  1,000-2,000  freelance  designs  and  illustrations.  Considers  b&w  line  art  and  color— "no  real 
restrictions."  Looking  for  "great  ideas  done  in  your  own  style  with  messages  that  reflect  your  own  slant  on 
the  world."  Prefers  5X7  vertical  format  for  cards;  10 X 14  maximum.  "Our  primary  interest  is  greeting 
cards."  Produces  seasonal  material  for  all  major  and  minor  holidays  including  Jewish  holidays.  Submit 
seasonal  material  18  months  in  advance;  everyday  cards  are  reviewed  throughout  the  year. 
First  Contact  &  Terms:  Send  SASE  to  Lawrence  Sneed  for  artist's  guidelines.  "I  don't  want  slides  or 
tearsheets — I  am  only  interested  in  work  done  for  our  products."  Reports  in  2  months.  Portfolio  review  not 
required.  Originals  returned  at  job's  completion.  Sometimes  requests  work  on  spec  before  assigning  a  job. 
Pays  average  flat  fee  of  $250  for  illustration/design  with  copy.  Some  royalty  contracts.  Buys  all  rights. 
Tips:  "Remember  that  a  greeting  card  is  primarily  a  message  sent  from  one  person  to  another.  The  art  must 
catch  the  customer's  attention,  and  the  words  must  deliver  what  the  front  promises.  We  are  looking  for  unique 
points  of  view  and  manners  of  expression.  Our  artists  must  be  able  to  work  with  a  minimum  of  direction 


A  BULLET  introduces  comments  by  the  editor  of  Artist's  &  Graphic 
Designer's  Market  indicating  special  information  about  the  listing. 


96    Artist's  &  Graphic  Designer's  Market  '97 


and  meet  deadlines.  There  is  a  renewed  interest  in  the  use  of  recycled  paper— we  have  been  the  industry 
leader  in  this  for  more  than  two  decades." 

RED  FARM  STUDSO,  1135  Roosevelt  Ave.,  P.O.  Box  347,  Pawtucket  Ri  02862-0347.  (401)728-9300. 
Fax:  (401)728-0350.  Contact:  Creative  Director.  Estab.  1955.  Produces  greeting  cards,  giftwrap  and  stationery 
from  original  watercolor  art.  Also  produces  coloring  books  and  paintable  sets.  Specializes  in  nautical  and 
traditional  themes.  Approached  by  150  freelance  artists/year.  Buys  200  freelance  designs  and  illustrations/ 
year.  Uses  freelancers  for  greeting  cards,  notes,  Christmas  cards.  Considers  watercolor  artwork  for  cards, 
notes  and  stationery;  b&w  linework  and  tonal  pencil  drawings  for  coloring  books  and  paintable  sets.  Looking 
for  accurate,  detailed,  realistic  work,  though  some  looser  watercolor  styles  are  also  acceptable.  Produces 
material  for  Christmas  and  everyday  occasions.  Also  interested  in  traditional,  realistic  artwork  for  religious 
line:  Christmas,  Easter,  Mother's  and  Father's  Day  and  everyday  subjects,  including  realistic  portrait  and 
figure  work,  such  as  the  Madonna  and  Child. 

First  Contact  &  Terms:  First  send  query  letter  and  #10  SASE  to  request  art  guidelines.  Submit  printed 
samples,  transparencies,  color  copies  or  photographs  with  a  SASE.  Samples  not  filed  are  returned  by  SASE. 
Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Pays  flat  fee  of  $250-350  for  card  or  note 
illustration/design,  or  pays  by  project,  $250-1000.  Buys  all  rights. 

Tips:  "We  are  interested  in  clean,  bright  watercolor  work  of  traditional  subjects  like  florals,  birds,  kittens, 
some  cutes,  puppies,  shells  and  nautical  scenes.  No  photography.  Our  guidelines  will  help  to  explain  our 
needs/' 


Artist  George  Shedd  created  this  holiday  card  perfect  for  beach  lovers  for  Red  Farm  Studio.  "Our  company 
takes  pride  in  the  realism  of  our  cards,"  says  Red  Farm's  Steven  P.  Scott.  "In  this  case  we  have  taken  a 
humorous  situation  and  painted  it  with  a  realistic  look."  The  company  has  gotten  a  "fantastic"  response  to 
Shedd's  "sandman"  card,  painted  in  watercolor.  The  inside  reads  "May  jolly  times  and  happy  things  be  what 
this  special  season  brings!  Season's  Greetings!" 


£^f  n  GREETING  CARDS,  Box  845,  Springvale  ME  04083.  (207)324-4153.  Fax:  (207)124- 

9564.  Art  Director:  Janice  Keefe.  Estab.  1977.  Publishes  greeting  cards;  "current  approaches"  to  alk  ccas^n 
cards  seasonal  cards  Chnstmas  cards  including  nostalgic  themes.  "Alternative  cL  company  with  unique 
variety  of  cards  for  all  ages,  situations  and  occasions  "  4 

Pnf,ied  by  f  °-60t7°1f  isTts^f  B^s  350  illustrations/year.  Art  guidelines  available  free  for 
first-class  postage.  Full-color  illustrations  only.  Produces  materials  for  all  holidays  and  seasons 


Greeting  Cards,  Games  &  Products    97 

and  everyday.  Submit  art  18  months  in  advance  for  fall  and  Christmas  material;  approximately  1  year  in 

advance  for  other  holidays. 

First  Contact  &  Terms:  Send  query  letter  with  SASE.  To  show  portfolio,  mail  color  copies,  tearsheets, 

slides  or  transparencies.  Packaging  with  sufficient  postage  to  return  materials  should  be  included  in  the 

submission.  Reports  in  2  months.  Originals  are  returned  to  artist  at  job's  completion.  Sometimes  requests 

work  on  spec  before  assigning  a  job.  Pays  for  design  by  the  project,  $150-300  advance  on  royalties  or  flat 

fee,  negotiable.  Finds  artists  mostly  through  submissions/self-promotions. 

Tips:  "Especially  interested  in  humorous  concepts  and  illustration  as  well  as  trendy  styles.  Start  by  requesting 

guidelines  and  then  send  a  small  (10-12)  sampling  of  'best'  work,  preferably  color  copies  or  slides  (with 

SASE  for  return).  Indicate  if  the  work  shown  is  available  or  only  samples.  We're  doing  more  designs  with 

special  effects  like  die-cutting  and  embossing." 

^RHAPSODY  LTD.,  P.O.  Box  2165,  Placerville  CA  95667.  (916)642-4295.  Fax:  (916)642-8737.  New 
Product  Design  Manager:  Sierra  Hunter.  Estab.  1994.  Produces  giftbags,  giftwrap,  journals,  gifts,  mugs, 
stationery.  Produces  high  end  sophisticated  designs  ("not  cutesy")  which  are  sold  in  a  variety  of  markets 
including  gift  stores  and  Christian  bookstores. 

Needs:  Approached  by  60  freelancers/year.  Works  with  20  freelancers/year.  Buys  50  freelance  designs  and 
illustrations/year.  Art  guidelines  free  for  SASE.  Uses  freelancers  mainly  for  finished  art.  Considers  color 
copies,  transparencies,  Mac  disk,  CD-ROM.  Looking  for  vibrant  colors,  detailed,  classical,  good  perspective. 
Prefers  15  X 17.  Produces  material  for  Christmas,  Mother's  Day,  Father's  Day,  Valentine's  Day,  birthdays, 
everyday.  Submit  seasonal  material  15  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure  and/or  photocopies,  resume.  After  introductory 
mailing  illustrators  should  send  follow-up  postcard  sample  every  3  months.  Accepts  submissions  on  disk 
from  illustrators  if  compatible  with  latest  versions  of  Adobe  Illustrator,  Adobe  Photoshop  or  Aldus  Page 
Maker.  Company  will  contact  artist  for  portfolio  review  if  interested.  Rights  purchsed  vary  according  to 
project.  Pays  for  design  and  illustration  by  the  project;  negotiable.  Finds  freelancers  through  submissions, 
exhibitions,  trade  shows. 

Tips:  "Please  contact  by  mail  only.  Do  not  send  any  work  that  needs  to  be  returned.  All  submissions  will 
be  reviewed  by  president  or  product  design  manager." 

{RIGHTS  INTERNATIONAL  GROUP,  463  Firt  St.  #3C,  Hoboken  NJ  07030.  (201)463-3123.  Fax: 
(201)420-0679.  Contact:  Robert  Hazaga.  Estab.  1996.  Agency  for  cross  licensing.  Licenses  images  for  manu 
facturers  of  giftware,  stationery,  posters,  home  furnishing. 

•  This  company  also  has  a  listing  in  the  Posters  &  Print  section. 

Needs:  Approached  by  50  freelancers/year.  Uses  freelancers  mainly  for  creative,  decorative  art  for  the 
commercial  and  designer  market.  Also  for  textile  art.  Considers  oil,  acrylic,  watercolor,  mixed  media,  pastels. 
First  Contact  &  Terms:  Send  brochure,  photocopies,  photographs,  SASE,  slides,  tearsheets  or  transparen 
cies.  Accepts  disk  submissions  compatible  with  Adobe  Illustrator.  Reports  back  within  2  months.  Will  contact 
for  portfolio  review  if  interested.  Negotiates  rights  purchased  and  payment. 

THE  ROSENTHAL  JUDAIC  A  COLLECTION,  by  Rite  Lite,  260  47th  St.,  Brooklyn  NY  11220. 
(718)439-6900.  Fax:  (718)439-5197.  Vice  President  Product  Design:  Rochelle  Stem.  Estab.  1948.  Manufac 
turer  and  distributor  of  a  full  range  of  Judaica  ranging  from  mass-market  commercial  goods  to  exclusive 
numbered  pieces.  Clients:  department  stores,  galleries,  gift  shops,  museum  shops  and  jewelry  stores. 

•  Company  is  looking  for  new  menorah  designs. 

Needs:  Approached  by  40  freelancers/year.  Works  with  4  freelance  designers/year.  Art  guidelines  available. 
Works  on  assignment  only.  Uses  freelancers  mainly  for  new  designs  for  Judaic  giftware.  Prefers  ceramic, 
brass  and  glass.  Also  uses  artists  for  brochure  and  catalog  design,  illustration  and  layout  and  product  design. 
20%  of  freelance  work  requires  knowledge  of  QuarkXPress,  Adobe  Illustrator  and  Adobe  Photoshop. 
First  Contact  &  Terms:  Send  query  letter  with  brochure  or  resume  and  photographs.  Do  not  send  originals. 
Samples  are  filed.  Reports  back  only  if  interested.  Portfolio  review  not  required.  Art  Director  will  contact 
for  portfolio  review  if  interested.  Portfolio  should  include  original/final  art  and  color  tearsheets,  photographs 
and  slides.  Pays  flat  fee  or  royalties  of  5-6%.  Buys  all  rights.  "Works  on  a  royalty  basis."  Finds  artists 
through  word  of  mouth. 

Tips:  "Know  that  there  is  one  retail  price,  one  wholesale  price  and  one  distributor  price.  Must  be  familiar 
with  Jewish  ceremonial  objects  or  design." 

JRUBBERSTAMPEDE  Box  246,  Berkeley  CA  94701.  (510)420-6800.  Fax:  (510)420-6880.  President: 
Sam  Katzen.  Art  Director:  Deborah  Tanaka.  Estab.  1978.  Produces  art  and  novelty  rubber  stamps,  kits,  glitter 
pens,  ink  pads. 

Needs:  Approached  by  30  freelance  artists/year.  Works  with  10-20  freelance  artists/year.  Buys  200-300 
freelance  designs  and  illustrations/year.  Uses  freelance  artists  for  calligraphy,  P-O-P  displays,  and  original 
art  for  rubber  stamps.  Considers  pen  &  ink.  Looks  for  cute,  feminine  style.  Produces  seasonal  material: 
Christmas,  Valentine's  Day,  Easter,  Hanukkah,  Thanskgiving,  Halloween,  birthdays  and  everyday.  Submit 
seasonal  material  6  months  in  advance. 


98    Artist's  &  Graphic  Designer's  Market  '97 

First  Contact  &  Terms:  Send  query  letter  with  resume,  SASE,  tearsheets,  photographs,  photocopies, 
slides  and  transparencies.  Samples  are  filed  or  are  returned  by  SASE  if  requested  by  artist.  Reports  back  to 
the  artist  only  if  interested.  Write  to  schedule  an  appointment  to  show  a  portfolio,  which  should  include 
roughs,  original/final  art,  color  tearsheets,  photographs  and  dummies.  Pays  by  the  hour,  $15-50;  by  the 
project,  $50-1,000.  Rights  purchased  vary  according  to  project.  Originals  are  not  returned. 

RUSS  BERRIE  AND  COMPANY,  111  Bauer  Dr.,  Oakland  NJ  07436.  (800)631-8465.  Fax:  (201)337- 

7901.  Director  Paper  Goods:  Angelica  Urra.  Produces  greeting  cards,  bookmarks  and  calendars.  Manufacturer 

of  impulse  gifts  for  all  age  groups. 

Needs:  Works  with  average  of  50  freelancers/year.  Buys  average  of  500  freelance  designs  and  illustrations/ 

year.  Prefers  freelancers  with  experience  in  industry  or  greeting  cards.  Works  on  assignment  only.  Uses 

freelancers  mainly  for  greeting  cards.  Also  for  calligraphy.  Produces  material  for  all  holidays  and  seasons. 

30%  of  freelance  work  requires  computer  skills. 

First  Contact  &  Terms:  Designers  send  query  letter  with  resume*,  SASE  and  color  photocopies.  Illustrator 

send  query  letter  with  photocopies.  Samples  are  filed  or  returned  by  SASE.  Reports  back  only  if  interested. 

To  show  portfolio,  mail  tearsheets  and  printed  samples.  Rights  purchased  vary.  Pays  flat  rate  depending  on 

amount  of  work  involved;  or  royalties  of  2%.  Do  not  send  b&w  samples.  Color  only. 

^CHARLES  SADEK  IMPORT  COMPANY,  INC.,  P.O.  Box  717,  New  Rochelle  NY  10802.  (914)633- 

8090.  Fax:  (914)633-8552.  Product  Development  Coordinator:  Liza  Greenwald.  Estab.  1  936.  Produces  porce 

lain,  ceramic,  metals.  "CSIC  manufactures  traditional,  well-priced  decorative  porcelains,  ceramics  and  metal 

accessories.  Works  extensively  with  museum  licensing  programs.  Wholesale  only,  customers  include  depart 

ment  stores,  mail  order,  specialty  gift  shops  and  museums." 

Needs:  Approached  by  10  freelancers/year.  Works  with  1-5  freelancers/year.  Buys  1-5  freelance  designs 

and  illustrations/year.  Prefers  artists  with  experience  in  tabletop  and  decorative  porcelain.  Works  on  assign 

ment  only.  Uses  freelancers  mainly  for  museum  projects.  Interested  in  artists  with  flora  and  fauna/wildlife 

art  experience. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  re'sume',  SASE,  photocopies.  Samples 

are  filed,  if  not  filed  they  are  returned  by  SASE  if  requested  by  artist.  Company  will  contact  artist  for  portfolio 

review  if  interested.  Portfolio  should  include  thumbnails,  roughs,  final  art,  tearsheets,  photographs,  4X5 

transparencies.  Rights  purchased  vary  according  to  project.  Pays  by  the  project,  rate  varies.  Finds  freelancers 

through  word  of  mouth,  submissions. 

Tips:  "Artists  must  be  able  to  meet  deadlines  and  have  flexibility  concerning  input." 

JST.  ARGOS  CO.,  INC.,  11040  W.Hondo  Pkwy.,  Temple  City  CA  9  1780.  (818)448-8886.  Fax:  (818)579- 

9133.  Manager:  Roy  Liang.  Estab.  1987.  Produces  greeting  cards,  giftwrap,  Christmas  decorations,  paper 

boxes,  tin  boxes,  bags,  puzzles,  cards. 

Needs:  Approached  by  3  freelance  artists/year.  Works  with  2  freelance  artists/year.  Buys  3  freelance  designs 

and  illustrations/year.  Prefers  artists  with  experience  in  Victorian  or  country  style.  Uses  freelance  artists 

mainly  for  design.  Produces  material  for  all  holidays  and  seasons.  Submit  seasonal  material  6  months  in 

advance. 

First  Contact  &  Terms:  Send  query  letter  with  r6sume"  and  slides.  Samples  are  filed.  Art  Director  will 

contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  color  samples.  Originals  are  not 

returned.  Pays  royalties  of  7.5%.  Negotiates  rights  purchased. 

SANGRAY  CORPORATION,  2318  Lakeview  Ave.,  Pueblo  CO  81004.  (719)564-3408.  Fax:  (719)564- 
0956.  President:  James  Stuart.  Estab.  1971.  Produces  refrigerator  magnets,  trivets,  wall  decor  and  other 
decorative  accessories—all  using  full  color  art. 

Needs:  Approached  by  5-6  freelancers/year.  Works  indirectly  with  6-7  freelancers/year.  Buys  25-30  freelance 
designs  and  illustrations/year.  Prefers  florals,  scenics,  small  animals  and  birds.  Uses  freelancers  mainly  for 
fine  art  for  products.  Considers  all  media.  Prefers  7x7.  Submit  seasonal  material  10  months  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  examples  of  work  in  any  media.  Samples  are  filed.  Reports 
back  within  30  days.  Company  will  contact  artist  for  portfolio  review  if  interested.  Buys  first  rights  Originals 
eturned  at  job's  completion.  Pays  by  the  project,  $250-400.  Finds  artists  through  submissions  and  design 


A,  v  107nHoratio>  New  York  NY  10014.  (212)691-9453.  Fax:  (212)691-1077.  Vice  President 

Marketing:  Frederic  Rambaud.  Estab.  1979.  Produces  museum  quality  science  and  nature  gifts.  "Marketing 
firmwith  6  employees.  36  trade  shows  a  year.  No  reps.  All  products  are  exclusive.  Medium-  to  high-end 


Needs:  Approached  by  4-5  freelancers/year.  Works  with  4  freelancers/year.  Uses  freelancers  mainly  for  new 
products.  Seeks  contemporary  designs.  Produces  material  for  all  holidays  and  seasons 

fhnwn^fnrf  P&  J™.8*?1*  m  «<*•  ^ports  back  within  2  weeks.  Write  for  appointment  to 

snow  portfolio.  Rights  purchased  vary  according  to  project. 

Tips:  "We  are  looking  for  concepts;  products  not  automatically  graphics." 


Greeting  Cards,  Games  £  Products    99 

SCANDECOR  INC.,  430  Pike  Rd.,  Southampton  PA  18966.  (215)355-2410.  Creative  Director:  Lauren 
H.  Karp.  Produces  posters,  calendars,  greeting  cards  and  art  prints. 

®  Scandecor  is  looking  for  artwork  for  posters  geared  to  three  target  markets:  mother  and  child 
(juvenile  style);  preteen  (fairies,  dragons);  and  teens.  Art  director  says  there's  a  greater  need  for  poster 
art  than  for  greeting  cards,  but  she  would  like  to  see  art  by  greeting  card  artists  that  could  also  work 
for  posters.  See  listing  in  the  Posters  and  Prints  section. 

Needs:  Looking  for  cute  and  trendy  designs  mainly  for  posters  for  boys,  girls  and  teens.  Prefers  illustrations 
and  airbrush  work.  Art  prints  needs  are  fine  art  in  floral,  traditional  and  contemporary  styles. 
First  Contact  &  Terms:  Samples  not  filed  are  returned  by  SASE.  Artist  should  follow-up  after  initial 
query.  Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  color  slides, 
photostats  and  photographs.  Originals  are  sometimes  returned  at  job's  completion.  Requests  work  on  spec 
before  assigning  a  job.  Negotiates  rights  purchased.  Finds  artists  through  magazines,  submissions,  gift  shows 
and  art  fairs.  Advises  artists  to  attend  local  gift  shows. 

Tips:  "Artists  can  look  at  products  in  the  market  to  get  a  feel  for  how  art  can  be  used.  Submissions  can 
then  show  how  the  artist's  work  can  be  used,  and  this  will  help  the  buyer  to  visualize  the  art  on  his  or  her 
product." 

SCOTT  CARDS  INC.,  Box  906,  Newbury  Park  CA  91319.  E-mail:  scottcards@aol.com.  Estab.  1984. 

Produces  contemporary  greeting  cards  for  young-minded  adults. 

Needs:  Accepts  50-75  freelance  designs/year.  Art  guidelines  for  SASE  with  first-class  postage.  Needs 

birthday  and  romance  cards  for  Fun  &  Luv  line.  Also  looking  for  Christmas  and  Valentine  designs.  Especially 

needs  risque  designs  for  Naughty  Card  line.  "Seeking  clever  risque  designs  but  NO  pornography — Naughty 

Cards  are  the  kind  that  'women  love  to  send  and  men  love  to  get.'  " 

First  Contact  &  Terms:  Send  query  letter  with  SASE.  Please  do  not  submit  artwork  until  you  have 

reviewed  guidelines.  Buys  first  five  designs  outright  for  $50  each;  pays  5%  royalty  on  subsequent  designs 

accepted. 

Tips:  "Humor  and  sensitivity  sells  in  ALL  areas.  Birthdays  and  romance  cards  are  particularly  fast  sellers. 

When  creating  risque  designs,  keep  in  mind  people  who  enjoy  R-rated  movies.  Once  again,  humor  sells! 

The  key  is  cleverness,  not  obscenity.  Avoid  trying  to  please  an  X-rated  audience." 

SEABRIGHT  PRESS,  P.O.  Box  7285,  Santa  Cruz  CA  95061.  (408)457-1568.  Fax:  (408)459-8059.  E-mail: 

artcards@cruzio.com.  Editor:  Jim  Thompson.  Estab.  1990.  Produces  greeting  cards  and  journals. 

Needs:  Approached  by  20-30  freelancers/year.  Works  with  5-10  freelancers/year.  Buys  10-20  freelance 

designs  and  illustrations/year.  Uses  freelancers  mainly  for  notecard  designs.  Art  guidelines  available  for 

SASE  with  first-class  postage.  Considers  any  media.  Produces  material  for  all  holidays  and  seasons.  Submit 

seasonal  material  4-6  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  photographs,  photocopies  and  SASE. 

Samples  are  not  filed  and  are  returned  by  SASE  if  requested  by  artist.  Reports  back  within  2  months.  Portfolio 

review  not  required.  Negotiates  rights  purchased.  Originals  are  returned  at  job's  completion.  Pays  royalties 

of  5-7%. 

Tips:  "Be  familiar  with  the  notecard  market  before  submitting  work.  Develop  contemporary  illustrations/ 

designs  that  are  related  to  traditional  card  themes." 

*SECOND  NATURE,  LTD.,  10  Malton  Rd.,  London,  W105UP  England.  (0181)960-0212.  Fax: 
(0181)960-8700.  E-mail:   secondnature.co.uk@aol.com.   Website:  http://www.tcom.co.uk.Secondnature/. 
Contact:  Ron  Schragger.  Greeting  card  publisher  specializing  in  unique  3-D/handmade  and  foiled  cards. 
Needs:  Prefers  interesting  new  contemporary  but  commercial  styles.  Produces  material  for  Christmas,  Valen 
tine's  Day,  Mother's  Day  and  Father's  Day.  Submit  seasonal  material  18  months  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  brochure  showing  art  style.  Samples  not  filed  are  returned 
only  if  requested  by  artist.  Reports  back  within  2  months.  Originals  are  not  returned  at  job's  completion. 
Pays  flat  fee. 
Tips:  "We  are  interested  in  all  forms  of  paper  engineering." 

JSECURITAG  CORP.,  P.O.  Box  812300,  Wellesley  MA  02181.   (508)655-6590.  Fax:  (508)655-4510. 
President:  Dale  Eckerman.  Estab.  1978.  Produces  greeting  cards,  balloons  and  gift  products. 
Needs:  Approached  by  many  freelance  artists/year.  Works  with  several  freelancers/year.  Buys  several  de 
signs  and  illustrations/year.  Prefers  artists  with  experience  in  party  products.  Works  on  assignment  only. 


THE  ASTERISK  before  a  listing  indicates  that  the  market  is  located  outside 
the  United  States  and  Canada. 


1 00    Artist's  &  Graphic  Designer's  Market  '97 

Uses  freelancers  mainly  for  gift  product  design.  Needs  computer-literate  freelancers  with  knowledge  of 
QuarkXPress  and  Adobe  Illustrator. 

First  Contact  &  Terms:  Send  query  letter  with  samples.  Samples  are  filed.  Reports  back  to  the  artist  only 
if  interested.  Call  or  write  for  appointment  to  show  portfolio;  or  mail  appropriate  materials.  Buys  all  rights. 
Payment  varies. 

SHERRY  MFG.  CO.,  INC.,  3287  NW  65th  St.,  Miami  FL  33147.  Fax:  (305)691-6132.  E-mail:  nuthouse@a 
ol.com.  Art  Director:  Jeff  Seldin.  Estab.  1948.  Manufacturer  of  silk  screen  T-shirts  with  beach  and  mountain 
souvenir  themes.  Label:  Sherry's  Best.  Clients:  T-shirt  retailers.  Current  clients  include  Walt  Disney  Co., 
Club  Med  and  Kennedy  Space  Center. 

Needs:  Approached  by  50  freelancers/year.  Works  with  15  freelance  designers  and  illustrators/year.  Assigns 
350  jobs/year.  Prefers  freelancers  that  know  the  T-shirt  market  and  understand  the  technical  aspects  of  T- 
shirt  art.  Prefers  colorful  graphics  or  highly  stippled  detail.  Art  guidelines  available.  25%  of  freelance  work 
demands  knowledge  of  Adobe  Illustrator,  Aldus  FreeHand  5.0,  Adobe  Photoshop,  Typestyler  or  Stratavision. 
First  Contact  &  Terms:  Send  query  letter  with  brochure  showing  art  style  or  resume  and  photocopies. 
Accepts  submissions  on  disk  compatible  with  Aldus  FreeHand  5.5  or  Adobe  Illustrator  5.0.  Samples  are  not 
filed  and  are  returned  only  if  requested.  Art  Director  will  contact  artist  for  portfolio  review  if  interested. 
Portfolio  should  include  thumbnails,  roughs,  original/final  art,  final  reproduction/product  and  color  tearsheets, 
photostats  and  photographs.  Sometimes  requests  work  on  spec  before  assigning  a  job.  Pays  by  the  project. 
Considers  complexity  of  project,  skill  and  experience  of  artist,  and  volume  of  work  given  to  artist  when 
establishing  payment.  Buys  all  rights. 

Tips:  "Know  the  souvenir  T-shirt  market  and  have  previous  experience  in  T-shirt  art  preparation.  Some 
freelancers  do  not  understand  what  a  souvenir  T-shirt  design  should  look  like.  Send  sample  copies  of  work 
with  resume  to  my  attention." 

JPAULA  SKENE  DESIGN,  1250  45th  St.,  Suite  240,  Emeryville  CA  94608.  (510)654-3510.  Fax: 

(510)654-3496.  President:  Paula  Skene.  Produces  greeting  cards  and  stationery  designs  for  corporations,  foil 

stamping  and  embossing  design  for  cards,  marketing  pieces  and  stationery. 

Needs:  Works  with  1-2  freelancers/year.  Works  on  assignment  only.  Produces  material  for  all  holidays  and 

seasons,  everyday. 

First  Contact  &  Terms:  Designers  send  slides,  tearsheets,  transparencies.  Illustrators  send  sample,  call 

for  appointment.  Samples  are  returned.  Reports  back  within  3  days.  Company  will  contact  artist  for  portfolio 

review  of  b&w,  color  final  art  if  interested.  Buys  all  rights.  Pays  for  design  and  illustration  by  the  project. 

SMART  ART,  P.O.  Box  661,  Chatham  NJ  07928.  (20 1)635- 1690.  Fax:  (201)635-2011.  E-mail:  smartartnj@a 
ol.com.  President:  Barb  Hauck-Mah.  Vice  President:  Wesley  Mah.  Estab.  1992.  Produces  photo  frame  cards. 
"Smart  Art  creates  unique,  premium  quality  cards  for  all  occasions.  We  contribute  a  portion  of  all  profits  to 
organizations  dedicated  to  helping  our  nation's  kids." 

•  Smart  Art  is  continuing  to  expand  its  photo  frame  card  line,  so  they  are  looking  for  artists  who  can 
do  great  watercolor,  collage  or  mixed  media  border  designs.  The  cards  are  ready-to-use  "frames" 
customers  can  slip  photos  into  and  mail  to  friends. 

Needs:  Approached  by  40-50  freelancers/year.  Works  with  6  freelancers/year.  Buys  20-25  illustrations/year. 
Art  guidelines  available  for  SASE  with  first-class  postage.  Works  on  assignment  only.  Uses  freelancers  for 
card  design/illustration.  Considers  watercolor,  pen  &  ink  and  collage  or  mixed  media.  Produces  material  for 
most  holidays  and  seasons,  plus  birthdays  and  everyday.  Submit  seasonal  material  10-12  months  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  tearsheets,  photocopies,  r6sum6  and  SASE.  Samples  are 
filed  or  returned  by  SASE.  Reports  back  within  8-10  weeks.  Portfolio  review  not  required.  Sometimes 
requests  work  on  spec  before  assigning  a  job.  Originals  are  returned  at  job's  completion.  Pays  royalties  of 
5%,  based  on  wholesale  money  earned.  Negotiates  rights  purchased.  Finds  artists  through  word  of  mouth 
and  trade  shows. 
Tips:  "Send  us  rough  color  samples  of  potential  greeting  cards  or  border  designs  you've  created." 

JSPENCER  GIFTS,  INC.,  6826  Black  Horse  Pike,  Egg  Harbor  Twp.  NJ  08234.  (609)645-5526,  Fax: 
(609)645-5651.  Art  Director:  James  Stevenson.  Estab.  1965.  Retail  gift  chain  located  in  approximately  500 
malls  in  43  states.  Includes  a  new  retail  chain  of  20  stores  named  "DAPY"  (upscaled  unique  gift  items). 
•  Products  offered  by  this  chain  include  posters,  T-shirts,  games,  mugs,  novelty  items,  cards,  14k 
jewelry,  neon  art,  novelty  stationery,  Visit  a  store  if  you  can  to  get  a  sense  of  what  they  offer. 
Needs:  Assigns  10-15  freelance  jobs/year.  Prefers  artists  with  professional  experience  in  advertising.  Uses 
artists  for  illustration  (hard  line  art,  fashion  illustration,  airbrush).  50%  of  freelance  work  demands  knowledge 
of  Aldus  FreeHand,  Adobe  Illustrator,  Adobe  Photoshop  and  QuarkXPress. 

First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  nonreturnable  brochure,  r6sum6  and 
photocopies  including  phone  number  where  you  can  be  reached  during  business  hours.  Accepts  submissions 
on  disk.  Art  Director  will  contact  artist  for  portfolio  review  if  interested.  Will  contact  only  upon  job  need. 
Considers  buying  second  rights  (reprint  rights)  to  previously  published  work.  Finds  artists  through  source- 
books. 


Greeting  Cards,  Games  &  Products     1 0 1 

JSQUEEGEE  PRINTERS,  Box  47,  Canaan  VT  05903.  (802)266-3426.  Owner:  Pat  Beauregard.  Estab. 

1984.  Custom  screen  printing  of  wearing  apparel,  such  as  pre-printed  T-shirts  and  sweats  for  the  souvenir 

market  and  promotional  purposes.  Clients:  stores,  hotels,  restaurants,  resort  areas,  banks  and  corporations. 

Needs:  Works  with  3  freelance  artists/year.  Assigns  over  20  jobs/year.  Prefers  artists  with  experience  in  the 

4-color  process.  Works  on  assignment  basis  only.  Uses  freelance  artists  mainly  for  producing  new  stock 

designs.  Also  uses  artists  for  advertising  illustration  and  product  design. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume,  photostats  and  photographs.  Samples 

are  filed.  Reports  back  only  if  interested.  To  show  a  portfolio,  mail  final  reproduction/product,  tearsheets, 

photostats,  photographs  and  color.  Pays  for  design  by  the  project,  $50-300.  Buys  all  rights. 

Tips:  "Send  representative  samples  of  work  so  we  can  see  if  it's  anything  we  would  be  interested  in." 

^STANDARD  CELLULOSE  &  NOV  CO.,  INC.,  90-02  Atlantic  Ave.,  Ozone  Park  NY  11416.  (718)845- 
3939.  Fax:  (7 18)641 -11 70.  President:  Stewart  Sloane.  Estab.  1932.  Produces  giftwrap  and  seasonal  novelties 
and  decorations. 

Needs:  Approached  by  10  freelance  artists/year.  Works  with  1  freelance  artist/year.  Buys  3-4  freelance 
designs  and  illustrations/year.  Prefers  local  artists  only.  Uses  freelance  artists  mainly  for  design  packaging. 
Also  uses  freelance  artists  for  P-O-P  displays,  all  media  appropriate  for  display  and  P-O-P.  Produces  material 
for  all  holidays  and  seasons,  Christmas,  Easter,  Halloween  and  everyday.  Submit  6  months  before  holiday. 
First  Contact  &  Terms:  Send  query  letter  or  call  for  appointment.  Samples  are  not  filed  and  are  returned. 
Reports  back  to  the  artist  only  if  interested.  Call  to  schedule  an  appointment  to  show  a  portfolio.  "We  will 
then  advise  artist  what  we  want  to  see  in  portfolio."  Original  artwork  is  not  returned  at  the  job's  completion. 
Payment  negotiated  at  time  of  purchase.  Rights  purchased  vary  according  to  project. 

STUART  HALL  CO.,  INC.,  P.O.  Box  200915,  Kansas  City  MO  64120-0915.  Website:  http://www.stuartha 
ll.com.  Director  of  Advertising  and  Art:  Judy  Riedel.  Produces  stationery,  school  supplies  and  office  supplies. 
Needs:  Approached  by  30  freelancers/year.  Buys  40  freelance  designs  and  illustrations/year.  Artist  must  be 
experienced — no  beginners.  Art  guidelines  free  for  SASE  with  first-class  postage.  Works  on  assignment  only. 
Uses  freelance  artists  for  design,  illustration,  calligraphy  on  stationery,  notes  and  tablets,  and  paste-up  and 
mechanicals.  Considers  pencil  sketches,  rough  color,  layouts,  tight  comps  or  finished  art;  watercolor,  gouache, 
or  acrylic  paints  are  preferred  for  finished  art.  Avoid  fluorescent  colors.  "All  art  should  be  prepared  on  heavy 
white  paper  and  lightly  attached  to  illustration  board.  Allow  at  least  one  inch  all  around  the  design  for 
notations  and  crop  marks.  Avoid  bleeding  the  design.  In  designing  sheet  stock,  keep  the  design  small  enough 
to  allow  for  letter  writing  space.  If  designing  for  an  envelope,  first  consult  us  to  avoid  technical  problems." 
100%  of  design  and  50%  of  illustration  demand  knowledge  of  QuarkXPress,  Adobe  Illustrator,  Adobe 
Photoshop  and  Aldus  FreeHand. 

First  Contact  &  Terms:  Send  query  letter  with  resume,  tearsheets,  photostats,  slides  and  photographs. 
Samples  not  filed  are  returned  by  SASE.  Reports  only  if  interested.  Will  contact  for  portfolio  review  if 
interested.  Portfolio  should  include  roughs,  original/final  art,  final  reproduction/product,  color,  tearsheets, 
photostats  and  photographs.  Originals  are  not  returned.  "Stuart  Hall  may  choose  to  negotiate  on  price  but 
generally  accepts  the  artist's  price."  Pays  by  project.  Buys  all  rights.  Finds  artists  primarily  through  word 
of  mouth. 

SUN  HILL  INDUSTRIES,  INC.,  48  Union  St.,  Stamford  CT  06906.  Fax:  (203)356-9233.  Creative  Direc 
tor:  Nancy  Mimoun.   Estab.  1977.  Manufacturer  of  Easter  egg  decorating  kits,  Halloween  novelties  (the 
Giant  Stuff-A-Pumpkin®)  and  Christmas  items.  Produces  only  holiday  material.  Clients:  discount  chain  and 
drug  stores  and  mail-order  catalog  houses.  Clients  include  K-Mart,  Walmart,  Walgreens  and  Caldor. 
Needs:  Approached  by  10  freelancers/year.  Works  with  2-3  freelance  illustrators  and  1-2  designers/year. 
Assigns  5-6  freelance  jobs/year.  Works  on  assignment  only.  Uses  freelancers  for  product  and  package  design, 
rendering  of  product  and  model-making.  Prefers  marker  and  acrylic.  50%  of  freelance  work  demands  knowl 
edge  of  Adobe  Photoshop,  Aldus  PageMaker,  QuarkXPress  and  Adobe  Illustrator. 
First  Contact  &  Terms:  Send  query  letter  with  brochure  and  resume.  Accepts  submissions  on  disk  compati 
ble  with  Adobe  Illustrator  5.0.  Send  EPS  files.  Samples  are  filed  or  are  returned  only  if  requested  by  artist. 
Reports  back  only  if  interested.  Pays  by  the  hour,  $25  minimum;  or  by  the  project,  $250  minimum.  Considers 
complexity  of  project  and  turnaround  time  when  establishing  payment.  Buys  all  rights. 
Tips:  "Send  all  information;  don't  call.  Include  package  designs;  do  not  send  mechanical  work." 

SUNRISE  PUBLICATIONS  INC.,  Box  4699,  Bloomington  IN  47402.  (812)336-9900.  Fax:  (812)336- 
8712.  E-mail:  jjensen@aviion.com.  Contact:  Administrative  Assistant  of  Artistic  Resources.  Estab.  1974. 
Produces  greeting  cards,  posters,  writing  papers,  gift  packaging  and  related  products. 
Needs:  Approached  by  300  freelancers/year.  Works  with  200  freelancers/year.  Buys  400  designs  and  illustra 
tions/year.  Uses  freelancers  mainly  for  greeting  card  illustration.  Also  for  calligraphy.  Considers  any  medium. 
Looking  for  "highly  detailed,  highly  rendered  illustration,  but  will  consider  a  range  of  styles."  Also  looking 
for  photography  and  surface  design.  2%  of  freelance  work  demands  computer  skills.  Produces  material  for 


1 02    Artist's  &  Graphic  Designer's  Market  '97 

all  holidays  and  seasons  and  everyday.  Reviews  seasonal  material  year-round, 

First  Contact  &  Terms:  Send  query  letter  with  SASE,  tearsheets,  photographs,  photocopies,  photostats, 
slides  and/or  transparencies.  Samples  are  not  filed  and  are  returned  by  SASE.  Reports  back  within  2  weeks 
for  queries  regarding  status;  submissions  returned  within  3  months.  Art  Director  will  contact  artist  for  portfolio 
review  if  interested.  Portfolio  should  include  color  tearsheets,  photographs  and/or  slides  (duplicate  slides  or 
transparencies,  please;  not  originals).  Originals  are  returned  at  job's  completion.  Negotiates  rights  purchased. 
Considers  buying  second  rights  (reprint  rights)  to  previously  published  work. 

±SUNSHINE  ART  STUDIOS,  INC.,  45  Warwick  St.,  Springfield  MA  01 102.  (413)781-5500,  Contact: 
Deb  Fuller.  Estab.  1921.  Produces  greeting  cards,  stationery,  calendars  and  giftwrap  that  are  sold  in  own 
catalog,  appealing  to  all  age  groups. 

Needs:  Works  with  100-125  freelance  artists/year.  Buys  200-250  freelance  designs  and  illustrations/year. 
Prefers  artists  with  experience  in  greeting  cards.  Works  on  assignment  only.  Uses  freelancers  mainly  for 
greeting  cards,  giftwrap  and  stationery.  Also  for  calligraphy.  Considers  gouache,  watercolor  and  acrylic. 
Looking  for  "cute  animals,  florals  and  traditional  motifs."  Prefers  art  41/2X6'/2  or  5X7.  Produces  material 
for  Christmas,  Easter,  birthdays  and  everyday.  Submit  seasonal  material  6-8  months  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  brochure,  resume,  SASE,  tearsheets  and  slides.  Samples 
are  filed  or  are  returned  by  SASE  if  requested  by  artist.  Reports  back  to  the  artist  only  if  interested.  Portfolio 
should  include  finished  art  samples  and  color  tearsheets  and  slides.  Originals  not  returned.  Pays  by  the 
project,  $250-400.  Buys  all  rights. 


Alan  Fishman  created  this  card  for  Sunshine  Art  Studio's  holiday  line.  "I've  done  every  type  of  greeting  card 
ever  invented — you  name  it,  I've  done  it,"  says  the  artist,  a  40-year  veteran  of  the  greeting  card  industry 
and  illustrator  of  at  least  10,000  cards.  Sunshine's  Art  Director  Jo  Martino  gave  Fishman  his  very  first  greeting 
card  assignment  in  1956.  "I've  worked  for  just  about  everyone  in  the  business,"  he  says, 


CURTIS  SWANN,  Division  of  Burgoyne,  Inc.,  2030  E.  Byberry  Rd.,  Philadelphia  PA  191 16.  (215)677- 
8000.  Fax:  (215)677-6081.  Contact:  Art  Director.  Produces  greeting  cards.  Publishes  everyday  greeting  cards 
based  on  heavily  embossed  designs.  Style  is  based  in  florals  and  "cute"  subjects. 
Needs:  Works  with  10  freelancers/year.  Buys  20  designs  and  illustrations.  Prefers  freelancers  with  experience 
in  greeting  card  design.  Art  guidelines  free  for  SASE  with  first-class  postage.  Considers  designs  and  media 
that  work  well  to  enhance  embossing.  Produces  material  for  everyday  designs  as  well  as  Christmas,  Valen 
tine's,  Easter,  Mother's  and  Father's  Day.  Accepts  work  all  year  round. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets,  slides,  transparencies,  photographs, 
photocopies  and  SASE.  Would  like  to  see  a  sample  card  with  embossed  features.  Samples  are  filed,  Creative 


Greeting  Cards,  Games  &  Products     1 03 

Director  will  contact  artist  for  portfolio  review  if  interested.  Sometimes  requests  work  on  spec  before  assign 
ing  a  job.  Pays  flat  fee.  Buys  first  rights  or  all  rights. 

A  SWITCH  IN  ART,  Gerald  F.  PrendervflSe,  Inc.,  P.O.  Box  246,  Monmouth  Beach  NJ  07750. 

(908)389-4912.  Fax:  (908)389-4913.  President:  G.R  Prenderville.  Estab.  1979.  Produces  decorative  switch 

plates.  "We  produce  decorative  switch  plates  featuring  all  types  of  designs  including  cats,  animals,  flowers, 

kiddies/baby  designs,  birds,  etc.  We  sell  to  better  gift  shops,  museums,  hospitals,  specialty  stores  with  large 

following  in  mail  order  catalogs." 

Needs:  Approached  by  4-5  freelancers/year.  Works  with  2-3  freelancers/year.  Buys  20-30  designs  and 

illustrations/year.  Prefers  artists  with  experience  in  card  industry  and  cat  rendering.  Seeks  cats  and  wildlife 

art.  Prefers  8X10  or  10X12.  Produces  material  for  Christmas  and  everyday.  Submit  seasonal  material  6 

months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets  and  photostats.  Samples  are  filed  and 

are  returned.  Reports  back  within  3-5  weeks.  Pays  by  the  project,  $75-150.  Interested  in  buying  second  rights 

(reprint  rights)  to  previously  published  artwork.  Finds  artists  mostly  through  word  of  mouth. 

Tips:  "Be  willing  to  accept  your  work  in  a  different  and  creative  form  that  has  been  very  successful.  We 

seek  to  go  vertical  in  our  design  offering  to  insure  continuity.  We  are  very  easy  to  work  with  and  flexible. 

Cats  have  a  huge  following  among  consumers  but  designs  must  be  realistic." 

SYRACUSE  CULTURAL  WORKERS,  Box  6367,  Syracuse  NY  13217.  (315)474-1132.  Fax:  (315)475- 
1277.  Art  Director:  Linda  Malik.  Estab.  1982.  Produces  notecards,  postcards,  greeting  cards,  posters,  T-shirts 
and  calendars.  "SCW  is  a  nonprofit  publisher  of  artwork  that  inspires  and  supports  social  change.  Our  Art 
with  Heart  catalog  is  distributed  to  individuals,  stores,  co-ops  and  groups  in  North  America." 
Needs:  Approached  by  many  freelancers/year.  Works  with  50  freelancers/year.  Buys  40-50  freelance  designs 
and  illustrations/year.  Considers  all  media  (in  slide  form).  Art  guidelines  free  for  SASE  with  first-class 
postage.  Looking  for  progressive,  feminist,  liberating,  vital,  people-  and  earth-centered  themes.  Submit  holi 
day  material  6  months  in  advance. 

First  Contact  &  Terms:  Send  postcard  sample  or  query  letter  with  slides,  brochures,  photocopies,  photo 
graphs  SASE,  tearsheets  and  transparencies.  Samples  are  filed  or  returned  by  SASE.  Reports  back  within  1 
month.  Will  contact  for  portfolio  review  if  interested.  Buys  one-time  rights.  Originals  returned  at  job's 
completion.  Pays  by  project,  $85-400;  royalties  of  6%  of  gross  sales.  Finds  artists  through  word  of  mouth, 
its  own  artist  list. 

TALICOR,  INC.,  Dept.  AGDM,  190  Gentry  St.,  Pomona  CA  91767.  (709)593-5877.  President:  Lew  Hern- 
don.  Estab.  1971.  Manufacturer  and  distributor  of  educational  and  entertainment  games  and  toys.  Clients: 
chain  toy  stores,  department  stores,  specialty  stores  and  Christian  bookstores. 

Needs:  Works  with  4-6  freelance  illustrators  and  designers/year.  Prefers  local  freelancers.  Works  on  assign 
ment  only.  Uses  freelancers  mainly  for  game  design.  Also  for  advertising,  brochure  and  catalog  design, 
illustration  and  layout;  product  design;  illustration  on  product;  P-O-P  displays;  posters  and  magazine  design. 
First  Contact  &  Terms:  Send  query  letter  with  brochure.  Samples  are  not  filed  and  are  returned  only  if 
requested.  Reports  back  only  if  interested.  Call  or  write  for  appointment  to  show  portfolio.  Pays  for  design 
and  illustration  by  the  project,  $100-5,000.  Negotiates  rights  purchased. 

VAGABOND  CREATIONS  INC.,  2560  Lance  Dr.,  Dayton  OH  45409.  (513)298-1124.  Art  Director: 

George  F.  Stanley,  Jr.  Publishes  stationery  and  greeting  cards  with  contemporary  humor.  99%  of  artwork 

used  in  the  line  is  provided  by  staff  artists  working  with  the  company. 

Needs:  Works  with  4  freelancers/year.  Buys  30  finished  illustrations/year.  Prefers  local  freelancers.  Seeking 

line  drawings,  washes  and  color  separations.  Material  should  fit  in  standard  size  envelope. 

First  Contact  &  Terms:  Query.  Samples  are  returned  by  SASE.  Reports  in  2  weeks.  Submit  Christmas, 

Mother's  Day,  Father's  Day,  Valentine's  Day,  everyday  and  graduation  material  at  any  time.  Originals  are 

returned  only  upon  request.  Payment  negotiated. 

Tips:  "Important!  Important!  Currently  we  are  not  looking  for  additional  freelance  artists  because  we  are 

very  satisfied  with  the  work  submitted  by  those  individuals  working  directly  with  us.  We  do  not  in  any  way 

wish  to  offer  false  hope  to  anyone,  but  it  would  be  foolish  on  our  part  not  to  give  consideration.  Our  current 

artists  are  very  experienced  and  have  been  associated  with  us  for  in  some  cases  over  30  years." 

{VERMONT  T'S,  Main  St.,  Chester  VT  05143.  (802)875-2091.  President:  Thomas  Bock.  Commercial 
screen  printer,  specializing  in  T-shirts  and  sweatshirts.  Vermont  T's  produces  custom  as  well  as  tourist- 
oriented  silkscreened  sportwear.  Does  promotional  work  for  businesses,  ski-resorts,  tourist  attractions  and 
events. 

Needs:  Works  with  5-10  freelance  artists/year.  Uses  artists  for  graphic  designs  for  T-shirt  silkscreemng. 
Prefers  pen  &  ink,  calligraphy  and  computer  illustration. 

First  Contact  &  Terms:  Send  query  letter  with  brochure.  Samples  are  filed  or  are  returned  only  if  requested. 
Reports  back  within  10  days.  To  show  portfolio,  mail  photostats.  Pays  for  design  by  the  project,  $75-250. 
Negotiates  rights  purchased.  Finds  most  artists  through  portfolio  reviews  and  samples. 


104    Artist's  &  Graphic  Designer's  Market  '97 

Tips:  "Have  samples  showing  rough  through  completion.  Understand  the  type  of  linework  needed  for 
silkscreening." 

JVINCENT  &  COMPANY,  826  W.  Avenue  H,  San  Antonio  TX  76901.  (915)655-7787,  Fax:  (915)653- 
9447.  President:  John  S.  Pearcy.  Estab.  1993.  Produces  T-shirts,  textiles  and  silk  neckties.  "We  produce  high 
quality  art,  nature  and  conversational  T-shirts  and  neckties." 

Needs:  Approached  by  1-2  freelancers/year.  Works  with  5-6  freelancers/year.  Buys  20-40  ireelance  designs 
and  illustrations/year.  Art  guidelines  available.  Uses  freelancers  mainly  for  new  designs  of  ties  and  I-shirts. 
Also  needs  freelancers  for  calligraphy  and  P-O-P  displays.  Considers  all  media.  Looking  tor  new  ideas. 
Produces  material  for  Christmas  and  everyday.  t 

First  Contact  &  Terms:  Call  for  submission  information  and/or  to  request  portfolio  review.  Accepts  disk 
submissions.  Samples  are  filed  or  returned  by  SASE.  Reports  back  within  2  days.  Portfolio  review  required. 
Request  portfolio  review  in  original  query.  Portfolio  should  include  color  samples.  Rights  purchased  vary 
according  to  project.  Payment  negotiable  based  on  the  market.  Finds  artists  through  word  of  mouth,  postings 
and  art  schools. 

VINTAGE  IMAGES,  Box  228,  Lorton  VA  22199.  (703)550-1881.  Fax:  (703)550-7992.  Art  Director:  Brian 
Smolens.  Estab.  1987.  Produces  greeting  cards  and  posters,  "We  produce  social  stationery  and  prints  using 
sophisticated  humor."  Comic/cartoon  line  is  in  production, 

Needs:  Approached  by  10  freelancers/year.  Works  with  2  freelancers/year.  Buys  20-40  freelance  designs 
and  illustrations/year.  Uses  freelancers  for  whole  card  lines.  Also  for  calligraphy  and  P-O-P  displays.  Consid 
ers  "any  media  that  can  be  accurately  reproduced."  Looking  for  sophisticated  humor,  not  "computer-look 
ing"  designs.  "We  will  also  consider  a  bold,  elegant  personal  style."  15%  of  freelance  work  demands 
knowledge  of  Aldus  PageMaker  or  Adobe  Photoshop.  Produces  material  for  Christmas,  Valentine's  Day  and 
everyday. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  SASE  and  photostats/samples,  Samples  are  filed 
or  are  returned  by  SASE.  Portfolio  review  not  required.  Negotiates  rights  purchased.  Originals  are  returned 
at  job's  completion.  Pays  average  flat  fee  of  $100;  or  pays  by  the  hour,  $30;  or  by  the  project,  $500  minimum; 
or  royalties  of  6%. 

Tips:  "Provide  samples  we  can  keep  on  file."  Has  observed  more  direct/explicit  greeting  cards  in  the  last 
year,  as  well  as  a  move  to  computer  graphics.  Needs  cartoonists.  "We  have  new  calligraphic  and  traditional 
art  lines  in  development.  No  fancy  portfolios  needed — we  have  to  file  materials." 

RWANDA  WALLACE  ASSOCIATES,  Box  436,  Inglewood  CA  90306,  (213)295-4567.  President: 
Wanda.  Estab.  1980.  Produces  greeting  cards  and  posters  for  general  public  appeal.  "We  produce  black  art 
prints,  posters,  originals  and  other  media." 

Needs:  Approached  by  10-12  freelance  artists/year.  Works  with  varying  number  of  freelance  artists/year. 
Buys  varying  number  of  designs  and  illustrations/year  from  freelance  artists.  Prefers  artists  with  experience 
in  black  art  subjects.  Uses  freelance  artists  mainly  for  production  of  originals  and  some  guest  appearances, 
Considers  all  media.  Produces  material  for  Christmas.  Submit  seasonal  material  4-6  months  in  advance. 
First  Contact  &  Terms:  Send  query  letter  with  any  visual  aid.  Some  samples  are  filed,  Policy  varies 
regarding  answering  queries  and  submissions,  Call  or  write  to  schedule  an  appointment  to  show  a  portfolio. 
Rights  purchased  vary  according  to  project.  Original  artwork  is  returned  at  the  job's  completion.  Pays  by 
the  project. 

WARNER  PRESS,  INC.,  1200  E.  Fifth  St.,  Anderson  IN  46018.  (317)644-7721,  ext.  217.  Creative  Man 
ager:  Thorn  Hunter.  Estab.  1 884.  Produces  greeting  cards,  posters,  stationery,  calendars,  church  bulletins  and 
supplies.  Warner  Press  is  the  publication  board  of  the  Church  of  God.  "We  produce  products  for  the  Christian 
market  including  greeting  cards,  calendars  and  posters.  Our  main  market  is  the  Christian  bookstore,  but  we 
are  expanding  into  general  market  with  some  items.  We  provide  products  for  all  ages." 
Needs:  Approached  by  50  freelancers/year.  Works  with  35-40  freelancers/year.  Buys  300  freelance  designs 
and  illustrations/year.  Prefers  freelancers  with  experience  in  greeting  cards,  posters,  calendars,  books  and 
giftware — must  adhere  to  deadline  and  produce  quality  work.  Works  on  assignment  only.  Uses  freelancers 
for  all  products — cards,  coloring  books,  calendars,  stationery,  etc.  Also  for  calligraphy.  "We  use  local  Macin 
tosh  artists  with  own  equipment  capable  of  handling  40  megabyte  files  in  Photoshop,  FreeHand  and  QuarkX 
Press."  Considers  all  media  and  photography.  Looking  for  bright  florals,  sensitive  still  lifes,  landscapes, 
wildlife,  birds,  seascapes;  all  handled  with  bright  or  airy  pastel  colors.  100%  of  production  work  demands 
knowledge  of  QuarkXPress,  Aldus  FreeHand,  Adobe  Illustrator  or  Adobe  Photoshop.  Produces  material  for 


THE  DOUBLE  DAGGER  before  a  listing  indicates  that  the  listing  is  new 
in  this  edition.  New  markets  are  often  more  receptive  to  freelance  submissions. 


Greeting  Cards,  Games  &  Products     1 05 

Father's  Day,  Mother's  Day,  Christmas,  Easter,  graduation,  birthdays,  Valentine's  Day  and  everyday.  Submit 
seasonal  material  18  months  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  brochure,  tearsheets  and  photocopies.  Samples  are  filed 
and  are  not  returned.  Creative  manager  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should 
include  b&w  and  color  final  art,  tearsheets,  photographs  and  transparencies.  Originals  are  not  returned.  Pays 
by  the  project,  $250-350.  Pays  for  calligraphy  pieces  by  the  project.  Buys  all  rights  (occasionally  varies). 
Tips:  "Subject  matter  must  be  appropriate  for  Christian  market.  We  prefer  palettes  of  brights  colors  as  well 
as  clean,  pretty  pastels  for  greeting  cards  and  calendars.  Dramatic  palettes  work  in  our  poster  line." 

WEST  GRAPHICS,  385  Oyster  Point  Blvd.,  #7,  San  Francisco  CA  94080.  (800)648-9378.  Website:  http:// 
www.west-graphics.com.  Contact:  Production  Department.  Estab.  1980.  "West  Graphics  is  an  alternative 
greeting  card  company  offering  a  diversity  of  humor  from  'off  the  wall'  to  'tastefully  tasteless.'  Our  goal  is 
to  publish  cards  that  challenge  the  limits  of  taste  and  keep  people  laughing."  Produces  greeting  cards. 

®  West  Graphics'  focus  is  adult  alternative  humor. 

Needs:  Approached  by  100  freelancers/year.  Works  with  40  freelancers/year.  Buys  150  designs  and  illustra 
tions/year.  Art  guidelines  free  for  SASE  with  first-class  postage.  Uses  freelancers  for  illustration.  "All  other 
work  is  done  inhouse."  Considers  all  media.  Looking  for  outrageous  contemporary  illustration  and  "fresh 
new  images  on  the  cutting  edge."  Prefers  art  proportionate  to  finished  vertical  size  of  5  X7,  no  larger  than 
10  X 14.  Produces  material  for  all  holidays  and  everyday  (birthday,  get  well,  love,  divorce,  congratulations, 
etc.)  Submit  seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  SASE,  tearsheets,  photocopies,  photostats,  slides  or  trans 
parencies.  Samples  should  relate  to  greeting  card  market.  Accepts  submissions  on  disk.  Samples  not  filed 
and  will  be  returned  by  SASE.  Reports  back  within  6  weeks.  Will  contact  for  portfolio  review  if  interested. 
Portfolio  should  include  thumbnails,  roughs,  photostats,  color  tearsheets,  photographs,  slides,  dummies  and 
samples  of  printed  work  if  available.  Rights  purchased  vary.  Pays  by  the  project,  $100-350,  or  offers  royalties 
of  5%. 

Tips:  "We  welcome  both  experienced  artists  and  those  new  to  the  greeting  card  industry.  Develop  art  and 
concepts  with  an  occasion  in  mind  such  as  birthday,  etc.  Your  target  should  be  issues  that  women  care  about: 
men,  children,  relationships,  sex,  religion,  aging,  success,  money,  crime,  health,  etc.  Increasingly,  there  is  a 
younger  market  and  more  cerebral  humor.  Greeting  cards  are  becoming  a  necessary  vehicle  for  humorously 
communicating  genuine  sentiment  that  is  uncomfortable  to  express  personally." 

WHITEGATE  FEATURES  SYNDICATE,  71  Faunce  Dr.,  Providence  RI  02906.  (401)274-2149.  Con 
tact:  Eve  Green. 

•  This  syndicate  is  looking  for  fine  artists  and  illustrators.  See  their  listing  in  Syndicates  &  Clip  Art 

Firms  for  more  information  about  their  needs. 

WiLLIAMHOUSE-REGENCY,  INC.,  28  W.  23rd  St.,  New  York  NY  10010.  Senior  Art  Director:  Nancy 
Boecker  Gates.  Estab.  1955.  Produces  wedding  invitations  and  announcements,  Christmas  cards  and  statio 
nery. 

Needs:  Approached  by  30  freelancers/year.  Works  with  10  freelancers/year.  Buys  30  freelance  designs  and 
illustrations/year.  "Prefers  freelancers  with  experience  in  our  products  and  techniques  (including  foil  and 
embossing)."  Art  guidelines  free  for  SASE  with  first-class  postage.  Uses  freelancers  mainly  for  design  and 
illustration  of  wedding  invitations.  Also  for  calligraphy.  Considers  all  media.  Produces  material  for  personal 
ized  Christmas,  Rosh  Hashanah,  New  Year,  graduation,  wedding  invitations  and  birth  announcements.  Submit 
seasonal  material  1  year  in  advance. 

First  Contact  &  Terms:  Send  query  letter  with  SASE.  Samples  are  not  filed  and  are  returned  by  SASE. 
Reports  back  within  3  weeks.  Artist  should  follow-up  with  letter  after  initial  query.  Pays  average  flat  fee  of 
$200/design;  pays  more  for  full  color  or  complicated  artwork.  Pays  by  project  for  calligraphy.  Buys  reprint 
rights  or  all  rights.  No  royalties. 

Tips:  "Send  in  any  roughs  or  copies  of  finished  ideas  you  have,  and  we'll  take  a  look.  Write  for  specs  on 
size  first  (with  SASE)  before  submitting  any  material.  In  wedding  invitations,  we  seek  a  non-greeting  card 
look.  Have  a  look  at  what  is  out  there." 

JCAROL  WILSON  FINE  ARTS,  INC.,  Box  17394,  Portland  OR  97217.  (503)261-1860.  Contact:  Gary 

Spector.  Estab.  1983.  Produces  greeting  cards  and  fine  stationery  products. 

Needs:  Romantic  floral  and  nostalgic  images.  "We  look  for  artists  with  high  levels  of  training,  creativity 

and  ability." 

First  Contact  &  Terms:  Send  query  letter  with  resume,  business  card,  tearsheets,  photostats,  photocopies, 

slides  and  photographs  to  be  kept  on  file.  No  original  artwork  on  initial  inquiry.  Samples  not  filed  are  returned 

by  SASE.  Reports  within  2  months.  Negotiates  return  of  original  art  after  reproduction.  Payment  ranges  from 

flat  fee  to  negotiated  royalties. 

Tips:  "We  are  seeing  an  increased  interest  in  romantic  fine  arts  cards  and  very  elegant  products  featuring 

foil,  embossing  and  die-cuts." 


106    Artist's  &  Graphic  Designer's  Market  '97 

^WINDSOR  ART  PRODUCTS,  INC.,  9101  Perkins  St.,  Pico  Rivera  CA  90660,  (213)723-6301 .  Design 

Director:  Pauline  Raschella.  Estab,  1970,  Manufacturer  of  decorative  framed  artwork  and  mirrors  for  retail 

stores. 

Needs;  Works  with  5  freelance  artists/year.  Prefers  local  artists.  Works  on  assignment  only.  Uses  artists  for 

product  design. 

First  Contact  &  Terms:  Send  query  letter  and  SASE  with  brochure  showing  art  style  and  photographs. 

Samples  not  filed  are  returned  only  if  requested.  Reports  only  if  interested.  Call  or  write  to  schedule  an 

appointment  to  show  a  portfolio,  which  should  include  roughs,  original/final  art,  final  production/product 

and  photographs.  Pays  for  design  and  illustration  by  the  project,  $300- 1 ,000.  Considers  complexity  of  project 

when  establishing  payment. 

Tips:  Portfolio  should  include  "various  examples  of  types  of  designs  that  can  be  done." 

^WIZARDS  OF  THE  COAST,  1801  Lind  Ave.  SW,  Renton  WA  98055,  (206)226-6500.  Art  Department 
Coordinator;  Adam  Smith.  Estab.  1990.  Produces  Deckmaster  ®  collectible  card  games. 
Needs:  Approached  by  300  freelancers/year.  Works  with  150  freelancers/year.  Buys  1,000  freelance  designs 
and  illustrations/year.  Prefers  freelancers  with  with  experience  in  fantasy  art.  Art  guidelines  available.  Works 
on  assignment  only.  Uses  freelancers  mainly  for  cards,  posters,  books.  Considers  all  media,  Looking  for 
fantasy,  gothic,  cyberpunk  art.  100%  of  design  demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator, 
Aldus  FreeHand,  QuarkXPress.  30%  of  illustration  demands  computer  skills.  Produces  material  for  all  holi 
days  and  seasons. 

First  Contact  &  Terms:  Illustrators  send  query  letter  with  6-10  full  color  pieces.  Accepts  submissions  on 
disk.  Samples  are  filed  or  returned  by  SASE.  Reports  back  within  1  month.  Artist  should  follow-up  with 
letter  after  initial  query.  Will  contact  for  portfolio  review  if  interested.  Portfolios  should  include  color,  final 
art,  photographs  and  tearsheets.  Rights  purchased  vary  according  to  project.  Pays  for  design  by  the  project, 
$300  minimum.  Payment  for  illustration  and  sculpture  depends  on  project.  Finds  freelancers  through  conven 
tions,  submissions  and  referrals. 


Magazines 


The  magazine  market  is  a  bonanza  for  freelancers.  Take  a  look  at  any  newsstand.  The 
colorful  publications  competing  for  your  attention  are  filled  with  interesting  illustra 
tions,  cartoons,  caricatures  and  collages— all  created  by  freelance  talent.  Since  most 
magazines  are  published  monthly,  art  directors  need  dependable  artists  to  provide  a 
steady  supply  of  images. 

Art  illustrating  magazine  or  newspaper  articles  is  called  editorial  illustration.  You'll 
notice  that  term  as  you  browse  the  listings.  Art  directors  look  for  the  best  visual  element 
to  hook  the  reader  into  the  story.  A  whimsical  illustration  can  set  the  tone  for  a  humorous 
article  and  a  caricature  might  dress  up  a  short  feature  about  a  celebrity.  Smaller  illustra 
tions,  called  spot  illustrations,  are  needed  to  break  up  text  and  lead  the  reader  from 
feature  to  feature. 

Attractive  art  isn't  enough  to  grab  assignments.  Your  work  must  not  only  convey 
the  tone  and  content  of  a  writer's  article,  it  also  must  fit  in  with  a  magazine's  "personal 
ity."  For  example,  Rolling  Stone  and  Mother  Jones  illustrations  have  a  more  edgy 
quality  to  them  than  the  illustrations  in  Prevention  or  Reader's  Digest,  which  tend 
to  publish  traditional  pen  &  ink  renderings  with  color  washes  or  cheery  cartoon-like 
illustrations.  Chances  are  with  a  little  honing,  your  artwork  would  do  well  in  several 
magazines.  It's  up  to  you  to  determine  which  ones.  The  guidelines  in  this  section  should 
help  you  achieve  your  goals. 

FIFTEEN  STEPS  TO  SUCCESS 

1.  Read  each  listing  carefully.  Within  each  listing  are  valuable  clues.  Knowing 
how  many  artists  approach  each  magazine  will  help  you  understand  how  stiff  your 
competition  is.  (At  first,  you  might  dcHDetter  submitting  to  art  directors  who  aren't 
swamped  with  submissions.)  If  one  magazine  buys  one  illustration  an  issue  and  another 
uses  ten,  the  latter  is  more  likely  to  hire  you.  Check  for  subject  matter  and  submission 
requirements  and  develop  a  mailing  list  of  markets  you  want  to  approach.  Look  at  the 
preferred  subject  matter  to  make  sure  your  artwork  fits  the  magazine's  needs. 

2.  Study  your  competition.  Know  the  styles  that  are  out  there.  Look  at  illustrations 
in  magazines  and  check  the  illustrator's  name  in  the  credit  line  in  small  print  to  the 
side  of  the  illustration.  Notice  which  illustrators  are  used  often  in  the  publications  you 
wish  to  work  with.  If  your  style  is  too  similar  to  other  illustrators,  you  might  pick  up 
a  few  assignments  from  art  directors  who  can't  afford  those  illustrators  but  who  want 
to  use  someone  similar  for  a  lower  price.  You're  better  off  creating  your  own  signature 
style.  Art  directors  need  diversity  in  their  publication.  They  like  to  show  several  styles 
within  the  same  issue.  See  if  you  can  come  up  with  a  style  that  is  different  from  every 
other  illustrators'  style,  if  only  slightly.  Maybe  it's  your  use  of  color,  or  use  of  circular 
swirls  for  your  character's  eyes.  Illustrator  Gary  Kelley  is  a  favorite  with  art  directors. 
His  instantly  recognizable  cubist  style,  rendered  in  pastels,  has  won  him  plum  assign 
ments  and  dozens  of  awards.  (See  the  Insider  Report  on  page  200.) 

3.  Focus  on  one  or  two  consistent  styles  to  present  to  art  directors  in  sample 
mailings.  Marketing  advisors  call  this  "positioning."  No  matter  how  versatile  you  may 
be,  limiting  the  styles  you  market  will  actually  get  you  more  jobs.  Pick  a  style  or  styles 
(maximum  two)  you  enjoy  and  can  work  quickly  in.  Art  directors  don't  like  surprises. 


1 08    Artist's  &  Graphic  Designer's  Market  '97 

If  your  sample  shows  a  line  drawing,  they  expect  you  to  work  in  that  style  when  they 
give  you  an  assignment.  They  will  quickly  label  you  as  Don,  "the  guy  who  does  the 
squiggly  characters"  or  Sarah,  "that  woman  who  draws  realistic  portraits."  For  once 
you  should  welcome  being  labeled.  If  they  can't  identify  a  recognizable  style  from  your 
sample,  you  won't  be  remembered. 

4.  Create  a  sample  showing  not  only  a  definite  style,  but  the  ability  to  illustrate 
abstract  ideas.  It's  not  enough  just  to  draw  or  paint  a  pretty  picture.  (Although  you 
may  pick  up  some  assignments  that  way.)  Your  sample  must  convey  a  mood — whether 
happy,  somber,  playful  or  dignified.  If  you  create  caricatures,  make  sure  your  drawing 
captures  the  celebrity's  personality,  not  just  the  face. 

5.  Develop  a  spot  illustration  style  in  addition  to  your  regular  style,  "Spots" — 
illustrations  that  are  half-page  or  smaller — are  used  in  magazine  layouts  as  interesting 
visual  cues  to  lead  readers  through  large  articles,  or  to  make  filler  articles  more  appeal 
ing.  Though  the  fee  for  one  spot  is  less  than  for  a  full  layout,  art  directors  often  assign 
five  or  six  spots  within  the  same  issue  to  the  same  artist.  Those  $75  fees  quickly  add 
up,  making  spot  illustration  a  lucrative  sideline.  Because  spots  are  small  in  size,  they 
must  be  all  the  more  compelling.  So  send  art  directors  a  sample  showing  several  power- 
packed  small  pieces  along  with  your  regular  style.  Note:  each  year  the  Society  of  Publi 
cation  Designers  sponsors  an  annual  juried  competition  called,  appropriately,  SPOTS. 
The  winners  are  featured  in  a  prestigious  exhibition  and  in  1995,  were  highlighted  in 
a  book,  The  Best  of  Spot  Illustrations  published  by  Rockport  Publishers,  Inc.  If  you 
would  like  information  about  the  annual  competition,  contact  the  Society  of  Publication 
Designers  at  (212)983-8585. 

6.  Send  simple,  polished  samples  to  the  right  contact  person.  After  you  choose 
an  illustration  for  your  sample,  get  some  good  color  photocopies  made,  or  make  an 
investment  in  printed  postcards  or  promotional  sheets.  Each  sample  must  show  your 
name,  address  and  phone  number.  (See  What  Should  I  Submit?,  page  4.)  Send  your 
samples  to  as  many  magazine  art  directors  as  your  budget  permits.  Be  sure  to  use  the 
art  director's  name  in  the  address  line,  and  spell  it  correctly! 

7.  Don't  rely  on  one  mailing  to  win  assignments.  Wait  a  few  months  and  create 
another  sample  in  the  same  style  to  send  to  the  art  directors  on  your  original  mailing 
list.  Successful  illustrators  report  that  promotional  mailings  are  cumulative.  As  a  general 
rale,  it  takes  about  three  mailings  for  your  name  to  sink  into  art  directors'  brains. 

8.  Submit  to  trade  magazines  and  regional  publications.  While  they  may  not 
be  as  glamorous  as  national  consumer  magazines,  some  trade  and  regional  publications 
are  just  as  lavishly  produced.  Most  pay  fairly  well  and  the  competition  is  not  as  fierce. 
(See  Neil  Ferguson's  Insider  Report  on  page  149  for  the  scoop  on  trade  magazines.) 

9.  Every  assignment  is  valuable.  Until  you  can  get  some  of  the  higher  circulation 
magazines  to  notice  you,  take  assignments  from  smaller  magazines.  Despite  their  low 
payment,  there  are  many  advantages.  You  learn  how  to  communicate  with  art  directors, 
develop  your  signature  style  and  learn  how  to  work  quickly  to  meet  deadlines.  Once 
the  assignments  are  done,  the  tearsheets  become  valuable  samples  to  send  to  other 
magazines. 

10.  Plan  regular  visits  to  newsstands  and  bookstores.  Look  in  the  stands  for 
magazines  not  listed  in  Artist's  &  Graphic  Designer's  Market.  Check  the  cover  and 
interior.  If  illustrations  are  used,  flip  to  the  masthead  (usually  a  box  in  one  of  the 
beginning  pages)  and  note  the  art  director's  name.  While  looking  at  the  masthead,  check 
the  circulation  figure.  As  a  rale  of  thumb,  the  higher  the  circulation  the  higher  the  art 
director's  budget.  When  an  art  director  has  a  good  budget,  he  tends  to  hire  more  illustra 
tors  and  pay  higher  fees. 

11.  Visit  your  library.  Another  great  place  to  find  leads  is  in  the  business  section 


Magazines     1 09 

of  your  local  library.  Ask  the  librarian  to  point  out  the  business  and  consumer  editions 
of  the  Standard  Rates  and  Data  Serrvice  (SRDS).  The  huge  directory  lists  thousands 
of  magazines  by  category.  While  the  listings  contain  mostly  advertising  data  and  are 
difficult  to  read,  they  do  give  you  an  idea  of  the  magnitude  of  magazines  published 
today.  Another  good  source  is  a  yearly  directory  called  Samir  HusnVs  Guide  to  New 
Consumer  Magazines  also  available  in  the  business  section  of  the  public  library. 

12.  Invest  in  a  fax  machine  and/or  modem.  Art  directors  like  to  work  with  illustra 
tors  who  own  faxes,  because  they  can  quickly  fax  a  layout  with  a  suggestion.  The  artist 
can  then  fax  them  a  preliminary  sketch  or  "rough"  that  the  art  director  can  OK  with 
changes.  A  fax  machine  speeds  up  the  back  and  forth  between  illustrator  and  art  director, 
and  will  help  both  of  you  meet  deadlines.  More  and  more  illustrators  are  sending  images 
via  computer  modem,  which  also  makes  working  with  art  directors  easier. 

13.  Get  your  work  into  competition  annuals  and  sourcefoooks.  The  term  "source- 
book"  refers  to  the  creative  directories  published  each  year  showcasing  the  work  of 
freelancers.  Art  directors  consult  these  publications  when  looking  for  interesting  styles. 
If  an  art  director  uses  creative  directories,  we  include  that  information  in  the  listings  to 
help  you  understand  your  competition.  Some  directories  like  Black  Book,  The  American 
Showcase  and  RSVP  carry  paid  advertisements  costing  several  thousand  dollars  per 
page.  Other  annuals,  like  the  Print  Regional  Design  Annual  or  Communication  Art 
Illustration  Annual  feature  award  winners  of  various  competitions.  An  entry  fee  and 
some  great  work  can  put  your  work  in  a  competition  directory  and  in  front  of  art 
directors  across  the  country.  (Consult  Publications  of  Interest,  page  681  for  directory 
addresses.) 

14.  Consider  hiring  a  rep.  If  after  working  successfully  on  several  assignments 
you  decide  to  make  magazine  illustration  your  career,  consider  hiring  an  artists'  repre 
sentative  to  market  your  work  for  you.  Be  aware  that  a  rep  will  take  at  least  a  30%  cut. 
Freelancers  who  hate  paperwork  and  sales  do  better  with  reps.  However,  many  illustra 
tors  enjoy  marketing  and  do  well  without  one.  (See  the  Artists'  Reps  section,  page 
654.) 

15.  Join  an  artist's  organization.  Networking  with  fellow  artists  and  art  directors 
will  help  you  find  additional  success  strategies.  There  are  many  great  organizations  out 
there — the  Graphic  Artist's  Guild,  The  American  Institute  of  Graphic  Artists  (AIGA), 
your  city's  Art  Director's  Club  or  branch  of  the  Society  of  Illustrators  hold  monthly 
lectures  and  networking  functions.  Attend  one  event  sponsored  by  each  organization 
in  your  city  to  find  out  which  group  you  are  most  comfortable  with.  Then  join  and 
become  an  active  member.  (For  more  information  about  organizations,  see  the  Insider 
Report  featuring  Ric  Grefe  of  the  AIGA  on  page  679.) 


ATTENTION  DESIGNERS: 

Some  magazines  also  hire  freelance  designers  and  production  people  to  assist  with 
layouts  or  create  and  maintain  websites,  If  you  are  a  designer,  look  for  listings  featur 
ing  a  separate  heading  for  design.  Needed  computer  skills  and  submission  preferences 
vary  from  magazine  to  magazine,  so  read  each  listing  carefully  before  you  approach 
art  directors. 


ABERRATIONS,  P.O.  Box  460430,  San  Francisco  CA  94146-0430.  (415)777-3909.  Art  Director:  Eric 
Turowski.  Estab.  1992.  Monthly  science  fiction/fantasy/horror  magazine  aimed  at  an  adult  readership.  Circ. 
1,500.  Originals  returned  at  job's  completion.  Sample  copies  available  for  $3.50  plus  4  first-class  stamps. 
Art  guidelines  for  SASE  with  first-class  postage. 


1 1 0    Artist's  &  Graphic  Designer's  Market  '97 

Illustrations:  Approached  by  58  illustrators/year.  Buys  9-22  illustrations/issue.  Works  on  assignment  only. 
Prefers  science  fiction,  fantasy,  horror  story  illustrations.  Considers  pen  &  ink,  watercolor,  collage,  airbrush, 
acrylic,  marker,  colored  pencil,  oil,  charcoal,  mixed  media,  pastel,  "just  about  anything  that's  camera-ready." 
Send  query  letter  with  photocopies.  Samples  are  filed.  Reports  back  only  if  interested.  "Mail  a  portfolio  of 
3-6  photocopies  for  our  files."  Pays  on  publication;  $35  for  full  color  cover;  $5-10  for  b&w  inside.  Buys 
first  rights.  Finds  artists  through  submissions  and  queries. 

Tips:  "We  are  mainly  interested  in  pulp-styled  b&w  illustrations  for  the  interior  of  the  magazine.  Covers 
are  now  full  color.  Please  query  for  information.  Mail  your  samples  flat.  Tell  us  the  kind  of  work  you  like 
to  do,  and  what  you  don't  like  to  do.  We  are  eager  to  work  with  new  artists,  and  we  aren't  hard  to  please. 
Also,  we  prefer  camera-ready  art,  or  as  close  to  it  as  you  are  able.  I  tend  to  assign  the  art  for  several  issues 
at  a  time,  so  don't  be  discouraged  if  I  don't  get  back  to  you  right  away.  We  would  like  to  work  with  artists 
who  are  interested  in  working  in  and  around  our  text  as  opposed  to  a  plain  box  format.  Our  primary  interest 
is  in  illustration.  Show  me  an  interesting  piece  that  will  draw  in  a  reader,  without  giving  away  the  end.  No 
computer  art  accepted." 

ABYSS  MAGAZINE,  RAGNAROK  PRESS,  Box  140333,  Austin  TX  78714.  Fax:  (512)472-6220.  E- 
mail:  ragnarokgc@aol.com.  Editor:  David  K  Nalle.  Estab.  1979.  Black  and  white  quarterly  emphasizing 
fantasy  and  adventure  games  for  adult  game  players  with  sophisticated  and  varied  interests.  Circ.  1,800. 
Does  not  accept  previously  published  material.  Returns  original  artwork  after  publication.  Sample  copy  for 
$5.  Art  guidelines  free  for  SASE  with  first-class  postage.  25%  of  freelance  work  demands  computer  skills. 

•  Ragnarok  Press  is  also  a  book  and  game  publisher.  See  its  listing  in  the  Greeting  Card,  Games  & 
Products  section  for  website  information  and  additional  needs. 

Illustrations:  Approached  by  100  illustrators/year.  Works  with  10-20  illustrators/year.  Buys  200-300  illustra 
tions/year.  Need  editorial,  horror,  historical  and  fantasy  in  tradition  of  HJ.  Ford  and  John  D.  Batten.  Uses 
freelancers  mainly  for  covers  and  spots.  Prefers  science  fiction,  fantasy,  dark  fantasy,  horror  or  mythology 
themes.  Send  query  letter  with  samples.  Write  for  appointment  to  show  portfolio.  Prefers  photocopies  or 
photographs  as  samples.  Samples  not  filed  are  returned  by  SASE.  Reports  within  1  month.  Buys  first  rights. 
Pays  on  publication;  $20-40  for  b&w,  $50-300  for  color  cover;  $3-10  for  b&w  inside;  $10-20  for  b&w  spots. 
Tips:  Does  not  want  to  see  "Dungeons  and  Dragons-oriented  cartoons  or  crudely  created  computer  art." 
Notices  "more  integration  of  art  and  text  through  desktop  publishing.  We  are  now  using  all  scanned  art  in 
layout  either  as  provided  by  artists  or  scanned  inhouse.  Knowledge  of  Photoshop  helpful." 

^ACCENT  ON  LIVING,  Box  700,  Bloomington  IL  61702.  Fax:  (309)378-4420.  E-mail:  cheeverpub@aol 
com.  Editor:  Betty  Garee.  Estab.  1956.  Quarterly  magazine  with  emphasis  on  success  and  ideas  for  better 
living  for  the  physically  handicapped.  5X7  b&w  with  4-color  cover.  Original  artwork  returned  after  publica 
tion  if  requested.  Sample  copy  $3.50. 

•  Also  publishes  books  for  physically  disabled  adults  under  Cheever  Publishing. 

Cartoons:  Approached  by  30  cartoonists/year.  Buys  approximately  12  cartoons/issue.  Receives  5-10  submis 
sions/week  from  freelancers.  Interested  in  seeing  people  with  disabilities  in  different  situations.  Send  finished 
cartoon  samples  and  SASE.  Reports  in  2  weeks.  Pays  on  acceptance;  $20  b&w;  $35  full  page.  Buys  first- 
time  rights  (unless  specified). 

Illustrations:  Approached  by  20  illustrators/year.  Uses  3-5  freelance  illustrations/issue.  Works  on  assign 
ment  only.  Send  SASE  and  postcard  samples  to  be  kept  on  file  for  future  assignments.  Accepts  disk  submis 
sions  compatible  with  QuarkXPress.  Send  TIFF  or  EPS  files.  Samples  not  filed  are  returned  by  SASE. 
Reports  in  2  weeks.  Pays  on  acceptance;  $50  minimum  for  b&w  and  color  cover;  $10  minimum  for  b&w 
and  color  inside.  Buys  first  time  rights. 

AD  ASTRA,  922  Pennsylvania  Ave.  SE,  Washington  DC  20003-2140.  (202)543-1900.  E-mail:  adastra@ari 
net.  Website:  http://www.global.org/bfreedynss/nss-home./html.  Editor:  Pat  Dasch.  Estab.  1989.  Bimonthly 
feature  magazine  popularizing  and  advancing  space  exploration  and  development  for  the  general  public 
interested  in  all  aspects  of  the  space  program. 

Illustrations:  Works  with  40  freelancers/year.  Uses  freelancers  for  magazine  illustration.  Buys  50  illustra 
tions/year.  "We  are  looking  for  original  artwork  on  space  themes,  either  conceptual  or  representing  specific 
designs,  events,  etc."  Prefers  acrylics,  then  oils  and  collage.  Send  postcard  sample  or  slides.  "Color  slides 
**Q  L,  nples  not  flled  m  returned  by  SASE.  Reports  back  within  6  weeks.  Pays  $100-300  color, 
cover;  $25-100  color,  inside.  "We  do  commission  original  art  from  time  to  time."  Fees  are  for  one-time 
reproduction  of  existing  artwork.  Considers  rights  purchased  when  establishing  payment. 
Design:  Needs  freelancers  for  multimedia  design.  100%  of  freelance  work  requires  knowledge  Adobe  Photo- 
snop,  QuarkXPress  and  Adobe  Illustrator.  Designers  send  query  letter  with  brochure  and  photographs.  Pays 

Tips:  ''Show  a  set  of  slides  showing  planetary  art,  spacecraft  and  people  working  in  space  I  do  not  want 
to  see  science-fiction'  art.  Label  each  slide  with  name  and  phone  number.  Understand  the  freelance  assign 
ments  are  usually  made  far  in  advance  of  magazine  deadline." 


Magazines     1 1 1 

rfTHE  ADVANCING  PRACTICE,  A  Bulletin  for  the  Mental  Health  Profession,  P.O.  Box  212309, 
Martinez  GA  30917-2309.  Editor:  Harold  Gardner,  PhD.  Bimonthly  magazine  for  mental  health  professionals. 
Circ.  1,250.  Sample  copies  and  art  guidelines  available  for  SASE  with  first-class  postage. 
Cartoons:  Approached  by  12  cartoonists/year.  Buys  3  cartoons/issue.  Prefers  mental  health  themes.  Prefers 
single  panel,  humorous,  b&w  washes  with  gaglines.  Send  query  letter  with  roughs.  Samples  are  filed.  Reports 
back  in  2  weeks.  Rights  purchased  vary  according  to  project.  Pays  on  acceptance;  $30-50  for  b&w. 

ADVOCATE,  PKA'S  PUBLICATION,  (formerly  The  Advocate),  301A  Rolling  Hills  Park,  Prattsville 
NY  12468.  (518)299-3103.  Art  Editor:  CJ.  Karlie.  Estab.  1987.  Bimonthly  b&w  literary  tabloid.  "Advocate 
provides  aspiring  artists,  writers  and  photographers  the  opportunity  to  see  their  works  published  and  to 
receive  byline  credit  toward  a  professional  portfolio  so  as  to  promote  careers  in  the  arts."  Circ.  12,000. 
"Good  quality  photocopy  or  stat  of  work  is  acceptable  as  a  submission."  Sample  copies  available  for  $4. 
Art  guidelines  for  SASE  with  first-class  postage. 

Cartoons:  Open  to  all  formats  except  color  washes.  Send  query  letter  with  SASE  and  submissions  for 
publication.  Samples  are  not  filed  and  returned  by  SASE.  Reports  back  within  2-6  weeks.  Buys  first  rights. 
Pays  in  contributor's  copies. 

Illustrations:  Buys  10-15  illustrations/issue.  Considers  pen  &  ink,  charcoal,  linoleum-cut,  woodcut,  litho 
graph,  pencil.  Also  needs  editorial  and  entertainment  illustration.  Send  query  letter  with  SASE  and  photos 
of  artwork  (b&w  or  color  prints  only).  No  simultaneous  submissions.  Samples  are  not  filed  and  are  returned 
by  SASE.  Portfolio  review  not  required.  Reports  back  within  2-6  weeks.  Buys  first  rights.  Pays  in  contributor's 
copies.  Finds  artists  through  submissions  and  from  knowing  artists  and  their  friends. 
Tips:  "Please  remember  SASE  for  return  of  materials.  We  hope  to  continue  publishing  six  times  per  year 
and  will  need  10-15  illustrations  per  issue." 

AGING  TODAY,  833  Market  St.,  San  Francisco  CA  94103.  (415)974-9619.  Fax:  (415)974-0300.  Editor: 

Paul  Kleyman.  Estab.  1979.  "Aging  Today  is  the  bimonthly  b&w  newspaper  of  The  American  Society  on 

Aging.  It  covers  news,  public  policy  issues,  applied  research  and  developments/trends  in  aging."  Circ.  15,000. 

Accepts  previously  published  artwork.  Originals  returned  at  job's  completion  if  requested.  Sample  copies 

available. 

Cartoons:  Approached  by  50  cartoonists/year.  Buys  1-2  cartoons/issue.  Prefers  political  and  social  satire 

cartoons;  single,  double  or  multiple  panel  with  or  without  gagline,  b&w  line  drawings.  Send  query  letter 

with  brochure  and  roughs.  Samples  returned  by  SASE.  Reports  back  only  if  interested.  Buys  one-time  rights. 

Pays  $15-25  for  b&w, 

Illustrations:  Approached  by  50  illustrators/year.  Buys  1  illustration/issue.  Works  on  assignment  only. 

Prefers  b&w  line  drawings  and  some  washes.  Considers  pen  &  ink.  Needs  editorial  illustration.  Send  query 

letter  with  brochure,  SASE  and  photocopies.  Samples  are  not  filed  and  are  returned  by  SASE.  Reports  back 

only  if  interested.  Artist  should  follow-up  with  call  and/or  letter  after  initial  query.  Buys  one-time  rights. 

Pays  on  publication;  $25  for  b&w  cover;  $25  for  b&w  inside. 

Tips:  "Send  brief  letter  with  two  or  three  applicable  samples.  Don't  send  hackneyed  cartoons  that  perpetuate 

ageist  stereotypes." 

AIM,  Box  20554,  Chicago  IL  60620.  (312)874-6184.  Editor-in-Chief:  Ruth  Apilado.  Managing  Editor:  Dr. 
Myron  Apilado.  Estab.  1973.  8!/2Xll  b&w  quarterly  with  2-color  cover.  Readers  are  those  "wanting  to 
eliminate  bigotry  and  desiring  a  world  without  inequalities  in  education,  housing,  etc."  Circ.  7,000.  Sample 
copy  $4;  artist's  guidelines  for  SASE.  Reports  in  3  weeks.  Previously  published,  photocopied  and  simultane 
ous  submissions  OK.  Receives  12  cartoons  and  4  illustrations/week  from  freelancers. 
Cartoons:  Buys  10-15  cartoons/year.  Uses  1-2  cartoons/issue.  Prefers  education,  environment,  family  life, 
humor  in  youth,  politics  and  retirement;  single  panel  with  gagline.  Especially  needs  "cartoons  about  the 
stupidity  of  racism."  Send  samples  with  SASE.  Reports  in  3  weeks.  Buys  all  rights  on  a  work-for-hire  basis. 
Pays  on  publication;  $5-15  for  b&w  line  drawings. 

Illustrations:  Uses  4-5  illustrations/issue;  half  from  freelancers.  Prefers  pen  &  ink.  Prefers  current  events, 
education,  environment,  humor  in  youth,  politics  and  retirement.  Provide  brochure  to  be  kept  on  file  for 
future  assignments.  Samples  not  returned.  Reports  in  1  month.  Prefers  b&w  for  cover  and  inside  art.  Buys 
all  rights  on  a  work-for-hire  basis.  Pays  on  publication;  $25  for  b&w  cover  illustrations. 
Tips:  "We  could  use  more  illustrations  and  cartoons  with  people  from  all  ethnic  and  racial  backgrounds  in 
them.  We  also  use  material  of  general  interest.  Artists  should  show  a  representative  sampling  of  their  work 
and  target  the  magazine's  specific  needs.  Nothing  on  religion." 


THE  DOUBLE  DAGGER  before  a  listing  indicates  that  the  listing  is  new 
in  this  edition.  New  markets  are  often  more  receptive  to  freelance  submissions. 


i  12    Artist's  &  Graphic  Designer's  Market  '97 

ALASKA  BUSINESS  HONTHLY,  P.O.  Box  241288,  Anchorage  AK  99524-1288.  (907)276-4373.  Fax: 
(907)279-2900.  Editor:  Cliff  Gerhart.  Estab.  1985.  Monthly  business  magazine.  "Alaska  Business  Monthly 
magazine  is  written,  edited  and  published  by  Alaskans  for  Alaskans  and  other  U.S.  and  international  audiences 
interested  in  business  affairs  of  the  49th  state.  Its  goal  is  to  promote  economic  growth  in  the  state  by  providing 
thorough  and  objective  discussion  and  analyses  of  the  issues  and  trends  affecting  Alaska's  business  sector 
and  by  featuring  stories  on  the  individuals,  organizations  and  companies  that  shape  the  Alaskan  economy." 
Circ.  10,000.  Accepts  previously  published  artwork.  Originals  returned  at  job's  completion  if  requested. 
Sample  copies  available  for  SASE  with  first-class  postage.  Art  guidelines  available. 
Illustrations:  Rights  purchased  vary  according  to  project.  Pays  on  publication;  $500  for  color  cover;  $50- 
250  for  b&w  inside  and  $150-300  for  color  inside. 

ALTERNATIVE  THERAPIES  IN  HEALTH  AND  MEDICINE,  101  Columbia,  Aliso  Viejo  CA  92656. 
(714)362-2000.  Fax:  (714)632-2020.  Art  Director:  LeRoy  Hinton.  Estab.  1995.  Bimonthly  trade  journal. 
"Alternative  Therapies  is  a  peer-reviewed  medical  journal  established  to  promote  integration  between  alterna 
tive  and  cross-cultural  medicine  with  conventional  medical  traditions."  Circ.  20,000.  Accepts  previously 
published  artwork.  Originals  returned  at  job's  completion.  Sample  copies  available.  50%  of  freelance  work 
demands  knowledge  of  Adobe  Illustrator,  QuarkXPress  and  Adobe  Photoshop. 

Cartoons:  Prefers  alternative  or  conventional  medicine  themes.  Prefers  single  panel,  political  and  humorous, 
b&w  washes  and  line  drawings  with  gagline.  Send  query  letter  with  roughs.  Samples  are  filed.  Reports  back 
within  10  days.  Buys  one-time  rights. 

Illustrations:  Buys  6  illustrations/year.  "We  purchase  fine  art  for  the  covers  not  graphic  art."  Send  query 
letter  with  slides.  Samples  are  filed.  Reports  back  within  10  days.  Publication  will  contact  artist  for  portfolio 
review  if  interested.  Portfolio  should  include  photographs  and  slides.  Buys  one-time  and  reprint  rights.  Pays 
on  publication;  negotiable.  Finds  artists  through  agents,  sourcebooks  and  word  of  mouth. 

AMELIA,  329  E  St.,  Bakersfield  CA  93304.  (805)323-4064.  Editor:  Frederick  A.  Raborg,  Jr.  Estab.  19X3. 
Quarterly  magazine.  Also  publishes  2  supplements—  Cicada  (haiku)  and  SPSM&H  (sonnets)  and  illustrated 
postcards.  Emphasizes  fiction  and  poetry  for  the  general  review.  Circ.  1,500.  Accepts  some  previously 
published  material  from  illustrators.  Original  artwork  returned  after  publication  with  SASE.  Sample  copy 
$8.95;  art  guidelines  for  SASE. 

Cartoons:  Buys  3-5  cartoons/issue  for  Amelia.  Prefers  sophisticated  or  witty  themes  (see  Ford  Button's, 
Earl  Engleman's  and  Vahan  Shirvanian's  work).  Prefers  single  panel  b&w  line  drawings  and  washes  with  or 
without  gagline  (will  consider  multipanel  on  related  themes).  Send  query  letter  with  finished  cartoons  to  be 
kept  on  file.  Material  not  filed  is  returned  by  SASE.  Reports  within  1  week.  Usually  buys  first  rights.  Pays 
on  acceptance;  $5-25  for  b&w.  Occasionally  uses  captionless  cartoons  on  cover;  $50  b&w;  $100  color. 
Illustrations:  Buys  80-100  illustrations  and  spots/year  for  Amelia;  24-30  spots  for  Cicada',  15-20  spots  for 
SPSM&H  and  50-60  spots  for  postcards.  Considers  all  themes.  "No  taboos,  except  no  explicit  sex;  nude 
studies  in  taste  are  welcomed,  however."  Prefers  pen  &  ink,  pencil,  watercolor,  acrylic,  oil,  pastel,  mixed 
media  and  calligraphy.  Send  query  letter  with  resume,  photostats  and/or  photocopies  to  be  kept  on  file 
Unaccepted  material  returned  immediately  by  SASE.  Reports  in  1  week.  Portfolio  should  contain  "one  or 
two  possible  cover  pieces  (either  color  or  b&w),  several  b&w  spots,  plus  several  more  fully  reali/.ed  b&w 
illustrations."  Buys  first  rights  or  one-time  rights  (prefers  first  rights).  Pays  on  acceptance;  $50  lor  b&w, 
$100  for  color,  cover;  $5-25  for  b&w  inside.  "Spot  drawings  are  paid  for  on  assignment  to  an  issue." 
Tips:  "In  illustrations,  it  is  very  difficult  to  get  excellent  nude  studies.  Everyone  seems  capable  of  drawing 
an  ugly  woman;  few  capture  sensuality,  and  fewer  still  draw  the  nude  male  tastefully.  (See  male  nudes  we' 
used  by  Susan  Moffett  and  Miguel  Angel  Reyes  for  example.)" 


've 


,  106  W.  56to  St,  New  York  NY  10019.  (212)58  1-4640.  Fax:  (212)399-3596.  Associate  Editor 
bJ.  Mattimoe.  Estab.  1904.  Weekly  Catholic  journal  of  opinion  sponsored  by  US  Jesuits.  Circ   to  000 
Sample  copies  for  #10  SASE  with  first-class  postage.  ...... 

Illustration:  Buys  1-3  illustrations/issue.  Considers  all  media.  Send  query  letter  with  printed  samples  and 
tearsheets.  Buys  first  rights.  Pays  on  publication;  $100  maximum  for  b&w  cover;  $40-60  for  b&w  inside 
Tips:  "We  look  for  illustrators  who  can  do  imaginative  work  for  religious  or  educational  articles  We  will 
fax  part  or  all  of  an  article  to  the  artist  and  usually  need  finished  work  in  two  weeks." 

AMERICA  WEST  AIRLINES  MAGAZINE,  4636  E.  Elwood  St,  Suite  5,  Phoenix  AZ  85040-1963.  Art 

Director:  Katharine  McGee.  Estab.  1986.  Monthly  inflight  magazine  for  fast-growing  national  airline'  4- 
color,  conservative  design  Appeals  to  an  upscale  audience  of  travelers  reflecting  a  wide  variety  of  interests 
and  tastes.  Circ.  130,000.  Accepts  previously  published  artwork.  Original  artwork  is  returned  after  publica- 

S  T^  f  ddiff  Kf°rri?ASE  With  first'class  P°staSe'  Needs  computer-literate  illustrators 
with  Adobe  Photoshop,  Adobe  Illustrator,  QuarkXPress  and  Aldus  FreeHand 


, 

S^^^^  ^  100/Ius?atf  ^  ^  illustrations  mainly  for  spots,  columns  and  feature 
spreads.  Buys  5  illustrations/issue  from  freelancers.  Uses  freelancers  mainly  for  features  and  columns  Works 
on  assignment  only.  Prefers  editorial  illustration  in  airbrush,  mixed  media,  colored  pe^fSS 
oil,  pastel,  collage  and  calligraphy.  Send  query  letter  with  color  brochure  showing  art  style  and 


Magazines     1  I  3 

Looks  for  the  "ability  to  intelligently  grasp  idea  behind  story  and  illustrate  it.  Likes  crisp,  clean  colorful 
styles."  Accepts  disk  submissions.  Send  EPS  files.  Samples  are  filed.  Does  not  report  back.  Will  contact  for 
portfolio  review  if  interested.  Sometimes  requests  work  on  spec.  Buys  on  publication  one-time  rights  Pays 
$500-1,000  for  color  cover;  $75-250,  b&w;  $150-500,  color,  inside;  $150-500  for  spots.  "Send  lots  of  good- 
looking  color  tearsheets  that  we  can  keep  on  hand  for  reference.  If  your  work  interests  us  we  will  contact 
you." 

Tips:  "In  your  portfolio  show  examples  of  editorial  illustration  for  other  magazines,  good  conceptual  illustra 
tions  and  a  variety  of  subject  matter.  Often  artists  don't  send  enough  of  a  variety  of  illustrations;  it's  much 
easier  to  determine  if  an  illustrator  is  right  for  an  assignment  if  I  have  a  complete  grasp  of  the  full  range  of 
abilities.  Send  high-quality  illustrations  and  show  specific  interest  in  our  publication." 


For  the  cover  of  America's  theological  education 
issue,  artist  Michael  O'Neill  McGrath  wanted  to 
convey  "the  heavy  seriousness  of  a  medieval  theol 
ogy  class  (with  St.  Thomas  Aquinas  at  the  lectern), 
but  with  a  whimsical  punchline  about  the  contem 
porary  world."  O'Neill  McGrath,  who  has  been 
marketing  his  work  for  just  a  few  years,  knows  the 
importance  of  targeting  the  right  market.  "My 
work  is  religious/sacred,  and  America  magazine  has 
proven  a  wonderful  supporter  and  presenter  of  my 
work.  I  get  comments  from  a  broad  range  of  read 
ers.  It's  been  a  phenomenal  source  of  exposure  for 


AMERICAN  BREWER  MAGAZINE,  Box  510,  Hayward  CA  94543-0510.  (510)538-9500  (mornings). 
E-mail:  ambrew@ambrew.com.  Website:  http://www.ambrew.com.  Publisher:  Bill  Owens.  Estab.  1985.  Quar 
terly  trade  journal  in  b&w  with  4-color  cover  focusing  on  the  micro-brewing  industry.  Circ.  15,000.  Accepts 
previously  published  artwork.  Original  artwork  returned  after  publication.  Sample  copies  for  $5.  Art  guide 
lines  for  SASE  with  first-class  postage.  80%  of  freelance  work  demands  knowledge  of  Aldus  PageMaker. 

«  Also  publishes  BEER,  The  Magazine. 

Cartoons:  Approached  by  6-8  cartoonists/year.  Buys  2  cartoons/issue.  Prefers  themes  related  to  drinking 
or  brewing  handcrafted  beer;  single  panel.  Send  query  letter  with  roughs.  Samples  not  filed  are  returned. 
Reports  back  within  2  weeks.  Buys  reprint  rights.  Pays  $150-200  for  color  cover;  $25-50  for  b&w. 
illustrations:  Approached  by  6-10  illustrators/year.  Buys  2  illustrations/issue.  Works  on  assignment  only. 
Prefers  themes  relating  to  beer,  brewing  or  drinking;  pen  &  ink.  Send  postcard  sample  or  query  letter  with 
photocopies.  Samples  are  not  filed  and  are  returned.  Reports  back  within  2  weeks.  Pays  $200  for  color  cover. 
Buys  reprint  rights. 

Design:  Needs  freelancers  for  design.  100%  of  design  requires  knowledge  of  Adobe  Photoshop.  Send  query 
letter.  Pays  by  project. 
Tips:  "1  prefer  to  work  with  San  Francisco  Bay  area  artists." 

AMERICAN  CAREERS,  6701  W.  64th  St.,  Overland  Park  KS  66202.  (913)362-7788  or  (800)669-7795. 
Fax:  (913)362-4864.  Publisher:  Barbara  Orwig.  Estab.  1990.  Quarterly  educational  magazine  for  students  in 
middle/high  school.  Designed  to  promote  vocational  technical  education,  career  options,  business  and  industry 
partnerships.  Circ.  500,000.  Accepts  previously  published  artwork.  Original  artwork  returned  at  job's  comple 
tion  on  request.  Sample  copies  available.  90%  of  freelance  work  demands  knowledge  of  QuarkXPress,  Aldus 
FreeHand  and  Adobe  Photoshop. 

Illustrations:  Approached  by  4-6  illustrators/year.  Buys  10  illustrations/year.  Works  on  assignment  only. 
Prefers  editorial  illustration.  Prefers  educational-related  themes  or  styles.  Send  query  letter  with  brochure  or 
resume  and  tearsheets  or  proof  of  work.  Show  enough  to  prove  work  experience.  Samples  are  filed  or  are 
returned  by  SASE  if  requested  by  artist.  Reports  back  only  if  interested.  Negotiates  rights  purchased.  Pays 


1 1 4    Artist's  &  Graphic  Designer's  Market  '97 

on  publication;  $100  for  b&w,  $300  for  color,  cover;  $100  for  b&w,  $200  for  color,  inside. 

^AMERICAN  DEMOGRAPHICS,  127  W.  State  St.,  Ithaca  NY  14850.  (607)273-2414.  Fax:  (607)273- 
3196.  E-mail:  jimk@demographics.com.  Website:  http://www.marketingtools.com.  Art  Director:  Jim  Kcllfer. 
Estab.  1979.  Monthly  trade  journal  covering  consumer  trends.  Circ.  42,000.  Sample  copies  available. 
Illustration:  Approached  by  300  illustrators/year.  Buys  5-8  illustrations/issue.  Considers  all  media.  Knowl 
edge  of  Aldus  PageMaker  6,  Adobe  Photoshop  3,  Adobe  Illustrator  5.5  helpful,  but  not  required.  Send 
postcard  sample.  Accepts  disk  submissions.  Samples  are  filed  and  not  returned.  Will  contact  for  portfolio 
review  if  interested  and  should  include  color  tearsheets.  Buys  one-time  rights.  Pays  on  acceptance. 
Design:  Prefers  local  design  freelancers  only.  100%  of  freelance  work  demands  knowledge  of  Aldus  Page 
Maker  6,  Adobe  Photoshop  3,  Adobe  Illustrator  5.5.  Send  query  letter  with  tearsheets. 

AMERICAN  FITNESS,  15250  Ventura  Blvd.,  Suite  200,  Sherman  Oaks  CA  9 1403.  (8 1 8)905-0040.  Editor- 
at-Large:  Peg  Jordan.  Managing  Editor:  Rhonda  J.  Wilson.  Bimonthly  magazine  emphasizing  fitness,  health 
and  exercise  "for  sophisticated,  college-educated,  active  lifestyles,"  Circ.  33,000.  Accepts  previously  pub 
lished  material.  Original  artwork  returned  after  publication.  Sample  copy  $1. 

Illustrations:  Approached  by  12  illustratois/month.  Assigns  4-6  illustrations/issue.  Works  on  assignment 
only.  Prefers  "very  sophisticated"  4-color  line  drawings.  Send  query  letter  with  thumbnails,  roughs  or  bro 
chure  showing  art  style.  Reports  back  within  2  months.  Acquires  one-time  rights. 
Tips:  "Excellent  source  for  never-before-published  illustrators  who  are  eager  to  supply  full-page  lead  art 
work." 

JTHE  AMERICAN  GARDENER,  (formerly  American  Horticulturist),  7931  E.  Boulevard  Dr.,  Alexandria 
VA  22308.  (703)768-5700.  E-mail:  garden@ahs.org.  Website:  http://eMaII.com.  Editor:  Kathleen  Fisher. 
Estab.  1922.  Consumer  magazine  for  advanced  and  amateur  gardeners  and  horticultural  professionals  who 
are  members  of  the  American  Horticultural  Society.  Bimonthly,  4-color  magazine,  "very  clean  and  open, 
fairly  long  features."  Circ.  20,000.  Accepts  previously  published  artwork.  Original  artwork  is  returned  at 
job's  completion.  Sample  copies  for  $4. 

Illustrations:  Buys  15-20  illustrations/year  from  freelancers.  Works  on  assignment  only.  "Botanical  accu 
racy  is  important  for  many  assignments."  Considers  pen  &  ink,  colored  pencil,  watercolor  and  charcoal. 
Needs  technical  illustration.  Send  query  letter  with  resume',  tearsheets,  slides  and  photocopies.  Samples  are 
filed.  "We  will  call  artist  if  their  style  matches  our  need."  To  show  a  portfolio,  mail  b&w  and  color  tearsheets 
and  slides.  Buys  one-time  rights.  Pays  $150,  b&w,  $300  maximum,  color,  inside;  on  publication. 
Tips:  "We  have  always  been  low  budget." 

$AMERICAN  HEALTH,  28  W.  23rd  St.,  New  York  NY  10010.  Art  Director:  Lou  Dilorenzo.  Estab.  1982. 
Monthly  general  interest  magazine  focusing  on  all  aspects  of  health.  Circ.  1,000,000.  Accepts  previously 
published  artwork.  Originals  returned  at  job's  completion.  Sample  copies  for  SASE  with  first-class  postage 
10%  of  freelance  work  demands  knowledge  of  Adobe  Illustrator,  Adobe  Photoshop  or  Aldus  FreeHand. 
Illustrations:  Approached  by  100  illustrators/year.  Buys  10-15  illustrations/issue.  Works  on  assignment 
only.  Send  query  letter  with  tearsheets,  photographs,  photocopies  and  photostats.  Samples  are  filed  Reports 
back  to  the  artist  only  if  interested.  To  show  a  portfolio,  mail  b&w  tearsheets  and  slides,  color  photostats 
and  printed  samples  and  photographs,  and  printed  samples.  Buys  one-time  rights.  Pays  on  publication-  $350 
for  b&w  and  $350  for  color  inside. 
Tips:  "Looking  for  good  ideas—- not  just  technique." 

THE  AMERICAN  LEGION  MAGAZINE,  Box  1055,  Indianapolis  IN  46206.  Contact:  Cartoon  Editor. 
Emphasizes  the  development  of  the  world  at  present  and  milestones  of  history;  4-color  general-interest 
magazine  for  veterans  and  their  families.  Monthly.  Original  artwork  not  returned  after  publication 
Cartoons:  Uses  2-3  freelance  cartoons/issue.  Receives  100  freelance  submissions/month.  Especially  needs 
!T>  Tr!J?  go°d.5?ste-  "Generally  interested  in  cartoons  with  broad  appeal.  Prefers  action  in  the 
drawing  rather  than  the  illustrated  joke-type  gag.  Those  that  attract  the  reader  and  lead  us  to  read  the  caption 
n  th  IK  a«entlon- No"caPTta  g^s  Purchased  only  occasionally.  Because  of  tight  space,  we're  not 

^n, IH  h  I  ^rf0"  ? " tlpand  Cart°°ns  but  use  both  vertical  and  horizontal  single-panel  cartoons. 

f  th  !te'  bUSmeSS'  Sp°?  and  everyday  Americana.  Cartoons  that  pertain  only  to  one 

SemCC  my  bC  t0°  re$tnCted  f°r  ^  magazine'  Servic^ype  gags  should  be  recognized  and 

7.7TST  ^  °f  WOnT  Cf  °°nS  that  may  °ffend  ** reader «  not  acc^  Liq«or, 
en  n  i        *  differences  are  taboo.  No  roughs.  Send  final  product  for  consideration."  Usually 

reports  within  1  month.  Buys  first  rights.  Pays  on  acceptance;  $150. 
Illustrations:  Send  postcard  sample  or  tearsheets. 

Design:  Needs  freelancers  for  multimedia  design.  100%  of  design  requires  knowledge  of  Adobe  Photoshop 
QuarkXPress  or  Adobe  Illustrator.  Send  brochure,  i&um*  and  tearsheets.  Pays  by  project  ™tOSft°P' 
KL^  should,sub^  to*  work  as  we  are  always  seeking  new  slant  and  more  timely  humor.  Black 
&  white  art  is  primarily  what  we  seek.  Note:  Cartoons  are  separate  from  the  art  department  •' 


Magazines     I  I  5 

AMERICAN  LIBRARIES,  50  E.  Huron  St.,  Chicago  DL  6061 1.  (312)280-4216.  Fax:  (312)440-0901.  Editor: 

Leonard  Kniffel.  Senior  Editor  of  Design:  Edie  McCormick.  Estab.  1907.  Monthly  professional  4-color 

journal  of  the  American  Library  Association  for  its  members,  providing  independent  coverage  of  news  and 

major  developments  in  and  related  to  the  library  field.    Circ.  58,000.  Original  artwork  returned  at  job's 

completion.  Sample  copy  $6.  Art  guidelines  available. 

Cartoons:  Approached  by  15  cartoonists/year.  Buys  no  more  than  1  cartoon/issue.  Prefers  themes  related 

to  libraries.  Send  query  letter  with  brochure  and  finished  cartoons.  Samples  are  filed.  Does  not  report  on 

submissions.  Buys  first  rights.  Pays  $35-50  for  b&w. 

Illustrations:  Approached  by  20  illustrators/year.  Buys  1-2  illustrations/issue.  Works  on  assignment  only. 

Send  query  letter  with  brochure,  tearsheets  and  resume.  Samples  are  filed.  Does  not  report  on  submissions. 

To  show  a  portfolio,  mail  tearsheets,  photostats,  photographs  and  photocopies.  Portfolio  should  include  broad 

sampling  of  typical  work  with  tearsheets  of  both  b&w  and  color.  Buys  first  rights.  Pays  on  acceptance;  $75- 

150  for  b&w  and  $250-300  for  color,  cover;  $75-150  for  b&w  and  $150-250  for  color,  inside. 

Tips:  "I  suggest  inquirer  go  to  a  library  and  take  a  look  at  the  magazine  first."  Sees  trend  toward  "more 

contemporary  look,  simpler,  more  classical,  returning  to  fewer  elements." 

AMERICAN  MEDICAL  NEWS,  515  N.  State,  Chicago  IL  60610.  (312)464-4432.  Fax:  (312)464-5793. 

E-mail:  amedart@aol.com.  Art  Director:  Jef  Capaldi.  Estab.  1958.  Weekly  trade  journal.  "We're  the  nation's 

most  widely  circulated  publication  covering  socioeconomic  issues  in  medicine."  Circ.  375,000.  Originals 

returned  at  job's  completion.  Sample  copies  available.  10%  of  freelance  work  demands  knowledge  of  Adobe 

Photoshop  and  Aldus  FreeHand. 

Illustrations:  Approached  by  250  freelancers/year.  Buys  2-3  illustrations/issue.  Works  on  assignment  only. 

Considers  mixed  media,  collage,  watercolor,  acrylic  and  oil.  Send  postcard  samples.  Samples  are  filed.  Will 

contact  for  portfolio  review  if  interested.  Buys  first  rights.  Pays  on  acceptance.  Pays  $300-500  for  b&w, 

$500-850  for  color  inside.  Pays  $200-400  for  spots.  Finds  artists  through  illustration  contest  annuals,  word 

of  mouth  and  submissions. 

Tips:  "Illustrations  need  to  convey  a  strong,  clever  concept." 

AMERICAN  MOTORCYCLIST,  American  Motorcyclist  Association,  Box  6114,  Westerville  OH  43081- 
61 14.  (614)891-2425.  Executive  Editor:  Greg  Harrison.  Managing  Editor:  Bill  Wood.  Circ.  190,000.  Monthly 
4-color  for  "enthusiastic  motorcyclists  investing  considerable  time  and  money  in  the  sport."  Sample  copy 
$1.50.  Art  guidelines  free  for  SASE  with  first-class  postage. 

Illustrations:  Buys  1-2  illustrations/issue,  almost  all  from  freelancers.  Receives  1-3  submissions/week. 
Interested  in  motorcycling  themes.  Send  query  letter  with  photocopies  to  be  kept  on  file.  Samples  returned 
by  SASE.  Reports  in  3  weeks.  Buys  first  North  American  serial  rights.  Pays  on  publication;  $250  minimum 
for  b&w,  $350  minimum  for  color  cover;  $50-300  for  b&w  and  color  inside. 

AMERICAN  MUSCLE  MAGAZINE,  Box  6100,  Rosemead  CA  91770.  Art  Director:  Michael  Harding. 
Monthly  4-color  magazine  emphasizing  bodybuilding,  exercise  and  professional  fitness.  Features  general 
interest,  historical,  how-to,  inspirational,  interview/profile,  personal  experience,  travel  articles  and  experimen 
tal  fiction  (all  sports-related).  Circ.  338,097.  Accepts  previously  published  material.  Original  artwork  returned 
after  publication. 

Illustrations:  Buys  5  illustrations/issue.  Send  query  letter  with  resume,  tearsheets,  slides  and  photographs. 
Samples  are  filed  or  are  returned.  Reports  back  within  1  week.  Buys  first  rights,  one-time  rights,  reprint 
rights  or  all  rights.  Pays  on  acceptance. 
Tips:  "Be  consistent  in  style  and  quality." 

JTHE  AMERICAN  SPECTATOR,  Box  549,  Arlington  VA  22216-0549.  (703)243-3733.  Fax:  (703)243- 
6814.  Managing  Editor:  M.D.  Carnegie.  Production  Manager:  Patrick  McMahan.  Monthly  political,  conserva 
tive,  newsworthy  literary  magazine.  "We  cover  political  topics,  human  interest  items  and  book  reviews." 
Circ.  258,000.  Original  artwork  returned  after  publication.  Sample  copies  and  art  guidelines  available. 
Illustrations:  Uses  5-10  illustrations/issue.  Interested  in  "realism  with  a  comic  twist."  Works  on  assignment 
only.  Prefers  pen  &  ink,  watercolor,  acrylic,  colored  pencil,  oil  and  pastel.  Samples  are  filed  or  returned  by 
SASE.  Reports  back  on  future  assignment  possibilities.  Provide  resume,  brochure  and  tearsheets  to  be  kept 
on  file  for  future  assignments.  No  portfolio  reviews.  Reports  in  2  weeks.  Buys  first  North  American  serial 
rights.  Pays  on  publication;  $500  minimum  for  4-color  line  drawings  on  cover;  $100  minimum  for  b&w  line 
drawings  inside. 


HOW  TO  USE  your  Artist's  &  Graphic  Designer's  Market  offers  suggestions  for 
understanding  and  using  the  information  in  these  listings.  Read  this  and  other  articles 
in  the  front  of  this  book  for  important  business  tips. 


1 I 6    Artist's  &  Graphic  Designer's  Market  '97 

AMERICAN  WOMAN  MOTORSCENE,  1510  llth  St.,  Suite  201-B,  Santa  Monica  CA  90401-2906. 
(310)260-0192.  Fax:  (310)260-0175.  Editor-in-Chief:  Courtney  Caldwcll.  Estab.  1988.  Bimonthly  automotive 
and  recreational  motorsports  magazine  for  today's  active  women.  Feature  oriented  for  women  of  achievement. 
Circ.  150,000.  Accepts  previously  published  artwork.  Originals  returned  at  job's  completion  only  if  requested. 
Sample  copies  available  for  9  X  12  SASE  and  10  first-class  stamps.  20%  of  freelance  work  demands  knowl 
edge  of  QuarkXPress  or  Aldus  PageMaker. 

Cartoons:  Approached  by  3-5  cartoonists/year.  Prefers  women  in  automotive— "classy,  no  bimbo  stuff"; 
single/double  panel  humorous  cartoons  with  gaglines.  Send  query  letter  with  roughs  and  finished  cartoons. 
Samples  are  filed.  Reports  back  within  1  month  by  SASE  or  if  interested.  Rights  purchased  vary.  Pays  $50 
for  b&w. 

Illustrations:  Approached  by  3-5  illustrators/year.  Works  on  assignment  only.  Prefers  women  of  achieve 
ment.  Open/flexible  to  all  media.  Send  query  letter  with  resume,  SASE,  tearsheets  and  photocopies.  Samples 
are  filed  or  are  returned  by  SASE.  Reports  back  within  1  month  by  SASE.  Will  contact  for  portfolio  review 
if  interested.  Portfolio  should  include  b&w  tearsheets,  roughs,  photocopies,  final  art  and  photographs.  Rights 
purchased  vary  according  to  project.  Pays  on  publication;  $50  minimum  for  b&w  inside.  Finds  artists  through 
submissions,  Artist's  &  Graphic  Designer's  Market. 
Tips:  "Must  have  knowledge  of  cars,  trucks,  motorcycles,  hot  rods  and  how  today's  women  think!" 

AMERICA'S  COMMUNITY  BANKER,  (formerly  Savings  &  Community  Banker),  900  19th  St.  NW, 
Washington  DC  20006.  (202)857-3143.  Fax:  (202)857-5581.  Art  Director:  Amanda  Elliott.  Estab.  1992. 
Monthly  trade  journal  targeting  senior  executives  of  community  banks.  Circ.  12,000.  Accepts  previously 
published  artwork.  Originals  returned  at  job's  completion.  Sample  copies  for  #10  SASE  with  first-class 
postage. 

Illustrations:  Approached  by  150  illustrators/year.  Buys  5-6  illustrations/issue.  Works  on  assignment  only. 
Considers  all  media  and  any  style.  Send  postcard-size  sample.  Samples  are  filed.  Does  not  report  back. 
"Artists  should  be  patient  and  continue  to  update  our  files  with  future  mailings.  We  will  contact  artist  when 
the  right  story  comes  along."  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should 
include  mostly  finished  work,  some  sketches.  Buys  one-time  rights.  Pays  on  acceptance;  $800- 1 ,200  for 
color  cover;  $250-400  for  b&w,  $250-800  for  color  inside;  $250-300  for  spots.  Finds  artists  primarily  through 
word  of  mouth. 

^ANALOG,  1540  Broadway,  New  York  NY  10036.  (212)782-8547.  Fax:  (212)  782-8309.  Art  Director: 
Terri  Czeczko.  Estab.  1930.  Monthly  consumer  magazine.  Circ.  80,000.  Art  guidelines  free  for  #10  SASE 
with  first-class  postage. 

Cartoons:  Prefers  single  panel  cartoons.  Send  query  letter  with  photocopies  and/or  tearsheets  and  SASE. 
Samples  are  not  filed  and  are  returned  by  SASE.  Reports  back  only  if  interested.  Buys  one-time  rights.  Pays 
on  acceptance;  $35  minimum  for  b&w  cartoons. 

Illustrations:  Buys  8  illustrations/issue.  Prefers  science  fiction,  hardware,  robots,  aliens  and  creatures. 
Considers  all  media.  Send  query  letter  with  printed  samples  or  tearsheets  and  SASE.  Send  follow-up  postcard 
sample  every  4  months.  Accepts  disk  submissions  compatible  with  QuarkXPress  7.5/version  3.3.  Send  EPS 
files.  Files  samples  of  interest,  others  are  returned  by  SASE,  Reports  back  only  if  interested.  k*No  phone 
calls."  Portfolios  may  be  dropped  off  every  Tuesday  and  should  include  b&w  and  color  tearsheets  and 
transparencies.  "No  original  art  please,  especially  oversized."  Buys  one-time  rights.  Pays  on  acceptance; 
$1,200  for  color  cover;  $125  minimum  for  b&w  inside;  $35-50  for  spots.  Finds  illustrators  through  Black 
Book,  LA  Workbook,  American  Showcase  and  other  reference  books. 

CANCELS  ON  EARTH  MAGAZINE,  16  E.  34th  St.,  New  York  NY  10016.  (212)251-8127.  Fax: 
(212)684-0679.  Website:  http://www.guideposts.org.  Director  of  Art  &  Design:  Lawrence  A.  Laukhuf.  Estab. 
1995.  Bimonthly  magazine  featuring  true  stories  of  angel  encounters  and  angelic  behavior.  Circ.  500,000. 
Illustrations:  Approached  by  500  illustrators/year.  Buys  5  illustrations/issue.  Prefers  conceptual/realistic, 
"soft"  styles.  Considers  all  media.  2%  of  illustration  demands  computer  skills.  Call  for  submission  informa 
tion.  Accepts  disk  submissions  compatible  with  Adobe  Photoshop,  Adobe  Illustrator.  Samples  are  filed  or 
returned  by  SASE.  Art  director  will  contact  for  portfolio  review  of  color  slides  and  transparencies  if  interested. 
Buys  one-time  rights  or  rights  purchased  vary.  Pays  on  acceptance.  Payment  varies.  Finds  artists  through 
reps,  American  Showcase,  submissions. 
Tips:  "If  you  submit  work,  know  our  publications!" 

ANIMALS,  350  S.  Huntington  Ave.,  Boston  MA  02130.  (617)522-7400.  Fax:  (617)522-4885.  Contact; 
Carolina  DeBenedictis.  Estab.  1868.  "Animals  is  a  national  bimonthly  4-color  magazine  published  by  the 
Massachusetts  Society  for  the  Prevention  of  Cruelly  to  Animals.  We  publish  articles  on  and  photographs  of 
wildlife,  domestic  animals,  conservation,  controversies  involving  animals,  animal-welfare  issues,  pet  health 
and  pet  care."  Circ.  90,000.  Original  artwork  usually  returned  after  publication.  Sample  copy  $2.95  with 
SASE  (8^X11). 

Illustrations:  Approached  by  1,000  illustrators/year.  Works  with  5  illustrators/year.  Buys  5  or  less  illustra 
tions/year  from  freelancers.  Uses  artists  mainly  for  spots.  Prefers  pets  or  wildlife  illustrations  relating  to  a 


Magazines     1 1 7 

particular  article  topic.  Prefers  pen  &  ink,  then  airbrush,  charcoal/pencil,  colored  pencil,  watercolor,  acrylic, 
oil,  pastel  and  mixed  media.  Needs  editorial  and  medical  illustration.  Send  query  letter  with  brochure  or 
tearsheets.  Samples  are  filed  or  are  returned  by  SASE.  Reports  back  within  1  month.  Publication  will  contact 
artist  for  portfolio  review  if  interested.  Portfolio  should  include  color  roughs,  original/final  art,  tearsheets 
and  final  reproduction/product.  Negotiates  rights  purchased.  Pays  on  acceptance;  $300  maximum  for  color 
cover;  $150  maximum  for  b&w,  $200  for  color  inside. 

Tips:  "In  your  samples,  include  work  showing  animals,  particularly  dogs  and  cats  or  humans  with  cats  or 
dogs.  Show  a  representative  sampling." 

APPALACHIAN  TRAILWAY  NEWS,  Box  807,  Harpers  Ferry  WV  25425.  (304)535-6331.  Fax: 
(304)535-2667.  Editor:  Judith  Jenner.  Emphasizes  the  Appalachian  Trail  for  members  of  the  Appalachian 
Trail  Conference.  5  issues/year;  4  issues  b&w,  1  issue  color.  Circ.  26,000.  Sometimes  accepts  previously 
published  material.  Returns  original  artwork  after  publication.  Sample  copy  $3  (no  SASE);  art  guidelines 
for  SASE  with  first-class  postage. 

illustrations:  Buys  2-5  illustrations/issue.  Prefers  pen  &  ink,  charcoal/pencil,  colored  pencil,  watercolor, 
acrylic,  oil,  pastel  and  calligraphy.  Original  artwork  must  be  related  to  the  Appalachian  Trail.  Send  query 
letter  with  samples  to  be  kept  on  file.  Prefers  photostats,  photocopies  or  tearsheets  as  samples.  Samples  not 
filed  are  returned  by  SASE.  Reports  within  2  months.  Negotiates  rights  purchased.  Pays  on  acceptance; 
$25-200  for  b&w,  occasional  color.  Also  buys  1-2  cartoons/year;  pays  $25  and  up.  Finds  most  artists  through 
references,  word  of  mouth  and  samples  received  through  the  mail. 

AQUA-FIELD  PUBLICATIONS,  66  W.  Gilbert,  Shrewsbury  NJ  07702.  (908)842-8300.  Fax:  (908)842- 
0281.  Art  Director:  Sharon  Kissling.  Estab.  1974.  Magazines  emphasizing  outdoor  recreation:  hunting,  fish 
ing,  scuba,  camping,  home  improvement  and  gardening.  "Geared  to  the  active,  outdoors-oriented  adult,  mid- 
to-upper  income.  There  is  some  family  material."  Publications  are  4-color,  2-color  and  b&w  with  conserva 
tive/classic  design.  Publishes  annuals.  Circ.  200,000.  Accepts  previously  published  material.  Original  artwork 
is  returned  after  publication. 

Illustrations:  Approached  by  30-40  illustrators/year.  Works  with  3-4  illustrators/year.  Buys  4-8  illustrations/ 
issue.  Uses  freelancers  mainly  for  paste-up,  covers  and  spots,  and  b&w  magazine  illustration  specific  to  story 
subject  matter.  Works  on  assignment  only.  Send  postcard  sample.  Samples  are  filed  or  returned  by  SASE. 
Reports  back  within  1  month.  Call  or  write  for  appointment  to  show  portfolio  of  final  art,  tearsheets,  photo 
graphs  and  slides.  Negotiates  rights  purchased.  Pay  is  negotiable.  Needs  technical  illustration. 
Tips:  "Don't  send  original  art.  I  want  to  see  mostly  realistic/painterly  work.  No  totally  abstract  work  or 
work  that  doesn't  apply  to  our  outdoors  theme." 

(AREA  DEVELOPMENT  MAGAZINE,  400  Post  Ave.,  New  York  NY  11590.  (516)338-0900  ext.  214. 
Fax:  (516)338-0100.  E-mail  areadev@area-development.com.  Website:  http://www.area-developrnent.com. 
Art  Director:  Marta  Sivakoff.  Estab.  1965.  Monthly  trade  journal  regarding  economic  development  and  site 
selection  issues.  Circ.  40,000. 

Illustration:  Approached  by  60  illustrators/year.  Buys  1-2  illustrations/issue.  Prefers  business/corporate 
themes  with  strong  conceptual  ideas.  Considers  all  media.  50%  of  freelance  illustration  demands  knowledge 
of  Adobe  Photoshop,  Adobe  Illustrator  and  QuarkXPress.  Send  postcard  sample.  Accepts  disk  submissions 
compatible  with  QuarkXPress  3.3 1  for  the  Mac.  Send  EPS,  TIFF  files.  Samples  are  not  filed  and  are  returned. 
Art  director  will  contact  artist  for  portfolio  review  of  b&w,  color  tearsheets  if  interested.  Rights  purchased 
vary  according  to  project.  Pays  on  publication. 

Tips:  "Must  have  corporate  understanding  and  strong  conceptual  ideas.  We  are  not  about  pretty  images — 
we  address  the  decision-makers'  needs  by  presenting  their  perspectives." 

ARMY  MAGAZINE,  2425  Wilson  Blvd.,  Arlington  VA  22201.  (703)841-4300.  Art  Director:  Patty  Zuker- 
owski.  Estab.  1950.  Monthly  trade  journal  dealing  with  current  and  historical  military  affairs.  Also  covers 
military  doctrine,  theory,  technology  and  current  affairs  from  a  military  perspective.  Circ.  115,000.  Originals 
returned  at  job's  completion.  Sample  copies  available  for  $2.25.  Art  guidelines  available. 
Cartoons:  Approached  by  5  cartoonists/year.  Buys  1  cartoon/issue.  Prefers  military,  political  and  humorous 
cartoons;  single  or  double  panel,  b&w  washes  and  line  drawings  with  gaglines.  Send  query  letter  with 
brochure  and  finished  cartoons.  Samples  are  filed  or  are  returned  by  SASE  if  requested  by  artist.  Reports 
back  to  the  artist  only  if  interested.  Buys  one-time  rights.  Pays  $50  for  b&w. 

Illustrations:  Approached  by  10  illustrators/year.  Buys  1-3  illustrations/issue.  Works  on  assignment  only. 
Prefers  military,  historical  or  political  themes.  Considers  pen  &  ink,  airbrush,  acrylic,  marker,  charcoal  and 
mixed  media.  "Can  accept  artwork  done  with  Illustrator  or  Photoshop  for  Macintosh."  Send  query  letter 
with  brochure,  resume,  tearsheets,  photocopies  and  photostats.  Samples  are  filed  or  are  returned  by  SASE  if 
requested  by  artist.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include 
b&w  and  color  tearsheets,  photocopies  and  photographs.  Buys  one-time  rights.  Pays  on  publication;  $300 
minimum  for  b&w,  $500  minimum  for  color  cover;  $50  for  b&w,  $75  for  color  inside;  $35-50  for  spots. 

ART  DIRECTION,  456  Glenbrook  Rd.,  Glenbrook  CT  06906-1800.  (203)353-1441.  Fax:  (203)353-1371. 
Editor:  Dan  Barron.  Estab.  1 949.  Monthly  4-color  trade  magazine  that  emphasizes  advertising  for  art  directors. 


I  18    Artist's  &  Graphic  Designer's  Market  '97 

Circ.  7,014.  Accepts  previously  published  artwork.  Original  work  not  returned  after  publication.  Sample 
copy  $4.50.  Art  guidelines  available. 

Illustrations:  Receives  7  illustrations/week  from  freelancers.  Uses  2-3  illustrations/issue.  Works  on  assign 
ment  only.  Interested  in  themes  that  relate  to  advertising.  Needs  editorial  illustration.  Send  query  letter  with 
brochure  showing  art  styles.  Samples  are  not  filed  and  are  returned  only  if  requested.  Reports  in  3  weeks. 
Portfolio  of  tearsheets  may  be  dropped  off  every  Monday-Friday.  Sometimes  requests  work  on  spec  before 
assigning  job.  Negotiates  rights  purchased.  Pays  on  publication;  $350  for  color  cover. 
Tips:  "Must  be  about  current  advertising." 

ARTHRITIS  TODAY  MAGAZINE,  1330  W.  Peachtree  St.,  Atlanta  GA  30309-2858.  (404)872-7100. 
Fax:  (404)872-9559.  Art  Director:  Deb  Gaston.  Estab.  1987.  Bimonthly  consumer  magazine.  "Arthritis  Today 
is  the  official  magazine  of  the  Arthritis  Foundation.  It  is  an  award- winning  publication  that  provides  the 
most  comprehensive  and  reliable  source  of  information  about  arthritis  research,  care  and  treatment.  It  is 
written  both  for  people  with  arthritis  and  those  who  care  about  them."  Circ,  600,000.  Originals  returned  at 
job's  completion.  Sample  copies  available.  20%  of  freelance  work  demands  knowledge  of  Adobe  Illustrator, 
QuarkXPress  or  Adobe  Photoshop. 

Illustrations:  Approached  by  10-20  illustrators/year.  Buys  2-6  illustrations/issue.  Works  on  assignment  only. 
Considers  watercolor,  collage,  airbrush,  acrylic,  colored  pencil,  mixed  media  and  pastel.  Send  query  letter 
with  brochure,  tearsheets,  photostats,  slides  (optional)  and  transparencies  (optional).  Samples  are  filed.  Publi 
cation  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  color  tearsheets,  photostats, 
photocopies,  final  art  and  photographs.  Buys  first  time  North  American  serial  rights.  Other  usage  negotiated. 
Pays  on  acceptance.  Finds  artists  through  sourcebooks,  other  publications,  word  of  mouth,  submissions. 
Tips:  "No  limits  on  areas  of  the  magazine  open  to  freelancers.  Two-three  departments,  each  issue  use  spot 
illustrations.  Submit  tearsheets  for  consideration.  No  cartoons." 

THE  ARTIST'S  MAGAZINE,  1507  Dana  Ave.,  Cincinnati  OH  45207.  Contact:  Editor.  Monthly  4-color 
magazine  emphasizing  the  techniques  of  working  artists  for  the  serious  beginning,  amateur  and  professional 
artist.  Circ.  275,000.  Occasionally  accepts  previously  published  material.  Returns  original  artwork  after 
publication.  Sample  copy  $2  with  SASE  and  3  first-class  stamps.  Art  guidelines  available. 

•  Sponsors  annual  contest.  Send  SASE  for  more  information.  Also  publishes  a  quarterly  issue  called 

Watercolor  Magic. 

Cartoons:  Contact  Ann  Abbott,  managing  editor.  Buys  2-3  "top-quality"  cartoons/issue.  Most  cartoons 
bought  are  single  panel  finished  cartoons  with  or  without  gagline — b&w  line  drawings  and  washes.  "We're 
also  on  the  lookout  for  color,  multipanel  (4-6  panels)  work  with  a  theme  to  use  on  our  'P.S.'  page.  Any 
medium."  All  cartoons  should  be  artist-oriented,  appeal  to  the  working  artist  and  should  not  denigrate  art  or 
artists.  Avoid  cliche  situations.  For  single  panel  cartoon  submissions,  send  cover  letter  with  4  or  more  finished 
cartoons.  For  "P.S."  submissions,  query  first  with  roughs  and  samples.  Material  not  filed  is  returned  only 
by  SASE.  Reports  within  6  weeks.  Buys  first  North  American  serial  rights.  Pays  on  acceptance;  $65  and 
up  for  b&w  single  panels;  $200  and  up  for  "P.S."  work. 

Illustrations:  Contact  Mike  Mitzel,  art  director.  Buys  2-3  illustrations/issue.  Works  on  assignment  only. 
Send  postcard  sample  or  query  letter  with  brochure,  photocopies,  photographs  and  tearsheets  to  be  kept  on 
file.  Prefers  photostats  or  tearsheets  as  samples.  Samples  not  filed  are  returned  by  SASE.  Buys  first  rights. 
Pays  on  acceptance.  Pays  $250  for  color  inside.  "We're  also  looking  for  b&w  spots  of  art-related  subjects. 
We  will  buy  all  rights;  pay  $25  per  spot." 

ARTS  INDIANA,  47  S.  Pennsylvania,  #701,  Indianapolis  IN  46204-3622.  (317)632-7894.  Fax:  (317)632- 

7966.  Editor-in-Chief:  Lou  Harry.  Estab.  1979.  Monthly  arts  magazine.  Circ.  12,000.  Sample  copies  available 

for  $4.95.  25%  of  freelance  work  demands  computer  knowledge  of  Aldus  PageMaker. 

Cartoons:  Approached  by  5-10  cartoonists/year.  Buys  2  cartoons/issue.  Prefers  arts-related  (all  arts)  and 

humorous  cartoons;  single  panel  b&w  washes  and  line  drawings  with  or  without  gaglines.  Send  query  letter 

with  roughs  and  finished  cartoons.  Samples  are  not  filed.  Reports  back  within  3  days.  Buys  one-time  rights. 

Pays  $35  for  b&w. 

Illustrations:  Approached  by  5-10  illustrators/year.  Buys  2  illustrations/issue.  Prefers  any  line  drawings  for 

illustrating  columns.  Considers  pen  &  ink.  Send  query  letter  with  SASE  and  photocopies.  Reports  back 

within  3  days.  Portfolio  review  not  required.  Buys  one-time  rights.  Pays  on  publication;  $25-35  per  line 

drawing;  $35  for  spots. 

Tips:  "Anticipate  lead  time  better  with  submissions." 

ISAAC  ASIMOV'S  SCIENCE  FICTION  MAGAZINE,  1540  Broadway,  New  York  NY  10036 
(212)354-6500.  Fax:  (212)  697-1567.  Art  Director:  Terri  Czeczko.  Estab.  1977.  Monthly  b&w  with  4-color 
cover  magazine  of  science  fiction  and  fantasy.  Circ.  80,000.  Accepts  previously  published  artwork.  Original 
artwork  returned  at  job's  completion.  Art  guidelines  available  for  #10  SASE  with  first-class  postage. 
Cartoons:  Approached  by  20  cartoonists/year.  Buys  2  cartoons/issue.  Prefers  science  and  fantasy  oriented, 
humorous  cartoons.  Prefers  single  panel,  b&w  washes  or  line  drawings  with  and  without  gagline.  Send 


Hagazsraes     1 1 9 

photocopies  and/or  tearsheets  and  SASE.  Samples  are  returned  by  SASE.  Reports  back  only  if  interested. 
Buys  one-time  rights.  Pays  on  acceptance;  $35  minimum. 

Illustrations:  Buys  8  illustrations/issue.  Works  on  assignment  only.  Considers  all  media.  Send  query  letter 
with  printed  samples,  photocopies  and/or  tearsheets  and  SASE.  Accepts  disk  submissions  compatible  with 
QuarkXPress  7.5  version  3.3.  Send  EPS  files.  Reports  back  only  if  interested.  "No  phone  calls."  Portfolios 
may  be  dropped  off  every  Tuesday  and  should  include  b&w  and  color  tearsheets  and  transparencies.  "No 
original  art  please,  especially  no  oversized  paintings."  Buys  one-time  rights.  Pays  on  acceptance;  $1,200 
minimum  for  color  cover;  $125  minimum  for  b&w  inside;  $35-50  for  spots. 

ASPCA  ANIMAL  WATCH,  424  E.  92nd  St.,  New  York  NY  10128.  (212)876-7700,  ext.  4441.  Art 
Director:  Amber  Alliger.  Estab.  1960.  Quarterly  company  magazine.  Circ.  90,000.  Accepts  previously  pub 
lished  artwork.  Original  artwork  returned  at  job's  completion. 

Cartoons:  Approached  by  20-25  cartoonists/year.  Prefers  animal-related  themes  or  styles.  Send  brochure, 
roughs  and  photocopies.  Samples  are  filed.  Rights  purchased  vary  according  to  project.  Pays  $75-100. 
Illustrations:  Approached  by  20  illustrators/year.  Buys  3  illustrations/issue.  Prefers  animal-related  themes 
or  styles.  Considers  all  media.  Send  photocopies.  Samples  are  filed.  Reports  back  within  2  weeks.  Rights 
purchased  vary.  Pays  on  publication;  $150  for  color  cover;  $75  for  b&w  and  $100  for  color  inside. 

(ASPEN  MAGAZINE,  Box  G-3,  Aspen  CO  81612.  (970)920-4040.  Fax:  (970)920-4044.  Art  Director: 
Andrew  Snider.  Bimonthly  4-color  city  magazine  with  the  emphasis  on  Aspen  and  the  valley.  Circ.  12,000. 
Accepts  previously  published  artwork.  Original  artwork  returned  at  job's  completion.  Samples  copies  and 
art  guidelines  available. 

Illustrations:  Approached  by  15  illustrators/year.  Buys  2  illustrations/issue.  Themes  and  styles  should  be 
appropriate  for  editorial  content.  Considers  all  media.  Send  query  letter  with  tearsheets,  photostats,  photo 
graphs,  slides,  photocopies  and  transparencies.  Samples  are  filed.  Reports  back  only  if  interested.  Call  for 
appointment  to  show  a  portfolio,  which  should  include  thumbnails,  roughs,  tearsheets,  slides  and  photographs. 
Buys  first,  one-time  or  reprint  rights.  Pays  on  publication. 

(ASPIRE,  404  BNA  Dr.,  Bldg.  200,  Suite  508,  Nashville  TN  37217.  (615)872-8080  ext.  2657.  Fax: 
(615)889-0437.  Art  Director:  Michael  Miller.  Estab.  1991.  Monthly  consumer  magazine  emphasizing  wom 
en's  lifestyles  with  a  Christian  slant.  Circ.  100,000.  Sample  copies  for  #10  SASE  with  first-class  postage. 
Illustration:  20%  of  illustration  demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator  and  QuarkX 
Press.  Send  query  letter  with  printed  samples.  "We  will  accept  work  compatible  with  QuarkXPress  7.5 
version  3.3.  Send  EPS  files."  Samples  are  filed.  Reports  back  only  if  interested.  Buys  first  North  American 
serial  rights.  Pays  on  publication;  $300-1,000  for  color  inside.  Pays  $150  for  spots. 
Design:  Needs  freelancers  for  design.  Prefers  designers  with  editorial  experience.  100%  of  freelance  work 
demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator,  QuarkXPress.  Send  query  letter  with  printed 
samples. 
Tips:  "Read  our  magazine.  We  need  fast  workers  with  quick  turnaround." 

ASSOCIATION  OF  COLLEGE  UNIONS-INTERNATIONAL,  One  City  Center,  120  W.  Seventh 
St.,  Bloomington  IN  47401.  (812)855-8455.  Fax:  (812)855-0162.  E-mail:  avest@indiana.edu.  Website:  http:// 
www.gatech.edu/student.services.acvi/indexntm.  Assistant  Director  of  Publishing  and  Marketing:  Ann  Vest. 
Estab.  1914.  Professional  education  association  journal.  "Covers  multicultural  issues,  creating  community 
on  campus,  union  and  activities  programming,  managing  staff,  union  operation,  professional  development 
and  student  development."  Needs  computer-literate  freelancers  with  knowledge  of  CorelDraw  for  illustration. 

•  Also  publishes  hardcover  and  trade  paperback  originals.  See  listing  in  the  Book  Publishers  section 
for  more  information. 

Illustrations:  Works  on  assignment  only.  Considers  pen  &  ink,  pencil,  and  computer  illustration.  Send  query 

letter  with  resume,  photocopies,  tearsheets,  photographs  and  color  transparencies  of  college  student  union 

activities.  Samples  are  filed.  Reports  back  only  if  interested.  Negotiates  rights  purchased. 

Design:  Needs  designers  for  production.  Send  query  letter  with  resume  and  photocopies.  Pays  by  project. 

Tips:  "We  are  a  volunteer-driven  association.  Most  people  submit  work  on  mat  basis.  We  are  on  a  limited 

budget." 

JASTRONOMY,  21027  Crossroads  Circle,  Waukesha  WI 53187.  (414)796-8776.  Fax:  (414)796-1142.  Art 
Director:  Tom  Hunt.  Estab.  1973.  Monthly  consumer  magazine  emphasizing  the  study  and  hobby  of  astron 
omy.  Circ.  200,000. 

•  Published  by  Kalmbach  Publishing.  Also  see  listings  for  Classic  Toy  Trains,  Finescale  Modeler, 
Model  Railroader,  Model  Retailer,  Nutshell  News  and  Trains. 

Illustration:  Approached  by  20  illustrators/year.  Buys  2  illustrations/issue.  Prefers  space  art.  Considers  all 
media.  10%  of  freelance  illustration  demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator,  QuarkX 
Press.  Send  query  letter  with  slides.  Accepts  submissions  on  disk  compatible  with  above  software.  Samples 
are  filed  or  returned.  Reports  back  within  1  month.  Buys  one-time  rights.  Pays  on  publication;  $350  minimum. 
Finds  illustrators  through  word  of  mouth  and  submissions. 


I 20    Artist's  Si  Graphic  Designer's  Market  »97 

ATHLON  SPORTS  COMMUNICATIONS,  INC.,  220  25th  Ave,  N,  Suite  200,  Nashville  TN  37203. 
(615)327-0747.  Fax:  (615)3274149.  Contact:  Art  Director.  Estab.  1967.  Consumer  magazine:  college  and 
pro  pre-season  football  annuals,  pro  baseball  and  pro  basketball  pre-season  annuals.  Circ.  800,000.  Accepts 
previously  published  artwork.  Original  artwork  is  returned  at  job's  completion.  Sample  copies  and/or  an 
guidelines  available. 

Illustrations:  Approached  by  6  illustrators/year.  Buys  1  illustration/issue.  Works  on  assignment  only.  Prefers 
sports  figure  illustration.  Considers  all  media.  Send  query  letter  with  brochure,  photographs,  photocopies, 
slides,  transparencies,  samples  and  pricing  information.  Samples  are  filed.  Reports  back  only  if  interested 
within  2-3  weeks.  Buys  one-time  rights. 

ATLANTIC  CITY  MAGAZINE,  Box  2100,  Pleasantville  NJ  08232-1324.  (609)272-7907.  Fax:  (609)272- 

7910.  Director  of  Design  &  Production:  Michael  L.B.  Lacy.  Estab.  1979.  4-coIor  monthly  that  emphasizes 

the  growth,  people  and  entertainment  of  the  Atlantic  City/South  Jersey  region  for  residents  and  visitors.  Circ. 

50,000. 

Illustrations:  Approached  by  1,000  illustrators/year.  Works  with  20  illustrators/year.  Buys  36  illustrations/ 

year.  Uses  artists  for  spots,  department  and  feature  illustration.  Uses  mainly  4-coIor  and  some  b&w.  Works 

on  assignment  only.  Send  query  letter  with  brochure  showing  art  style,  tearsheets,  slides  and  photographs  to 

be  kept  on  file.  Call  or  write  for  appointment  to  show  portfolio  of  printed  samples,  final  reproduction/product, 

color  and  b&w  tearsheets  and  photographs.  Buys  first  rights.  Pays  on  publication;  $250  for  b&w  and  $500 

for  color  cover;  $125  for  b&w  and  $225  for  color  inside. 

Tips:  "We  are  looking  for  intelligent,  reliable  artists  who  can  work  within  the  confines  of  our  budget  and 

time  frame.  Deliver  good  art  and  receive  good  tearsheets.  We  are  produced  completely  electronically  and 

have  more  flexibility  with  design.  Now  illustrators  who  can  work  with  and  provide  electronic  files  are  a 

plus." 

AUTOMOBILE  MAGAZINE,  Dept.  AGDM,  120  E.  Liberty,  Ann  Arbor  Ml  48104.  (313)994-3500.  Art 
Director:  Lawrence  C.  Crane.  Estab.  1986.  Monthly  4-color  uautomobile  magazine  for  upscale  life-styles." 
Traditional,  ''imaginative"  design.  Circ.  650,000.  Original  artwork  is  returned  after  publication.  Art  guide 
lines  specific  for  each  project. 

Illustrations:  Buys  illustrations  mainly  for  spots  and  feature  spreads.  Works  with  5-10  illustrators/year. 
Buys  2-5  illustrations/issue.  Works  on  assignment  only.  Considers  airbrush,  mixed  media,  colored  pencil, 
watercolor,  acrylic,  oil,  pastel  and  collage.  Needs  editorial  and  technical  illustrations.  Send  query  letter  with 
brochure  showing  art  style,  resume,  tearsheets,  slides,  photographs  or  transparencies.  Show  automobiles  in 
various  styles  and  media.  "This  is  a  full-color  magazine,  illustrations  of  cars  and  people  must  be  accurate." 
Samples  are  returned  only  if  requested.  "I  would  like  to  keep  something  in  my  file."  Reports  back  about 
queries/submissions  only  if  interested.  Request  portfolio  review  in  original  query.  Portfolio  should  include 
final  art,  color  tearsheets,  slides  and  transparencies.  Buys  first  rights  and  one-time  rights.  Pays  $200  and  up 
for  color  inside.  Pays  up  to  $2,000  depending  on  size  of  illustration.  Finds  artists  through  mailed  samples. 
Tips:  "Send  samples  that  show  cars  drawn  accurately  with  a  unique  style  and  imaginative  use  of  medium/" 

fAUTOMUNDO,  525  NW  27th  Ave.,  #204,  Miami  FL  33 1 25.  (305)54 1  -41 98,  Fax:  (305)54 1  -5 1 38.  Editor: 

Jorge  Koechlin.  Estab.  1982.  Monthly  4-color  Spanish  automotive  magazine.  Accepts  previously  published 

artwork.  Originals  returned  at  job's  completion.  Sample  copies  and  art  guidelines  available. 

Cartoons:  Approached  by  2  cartoonists/year.  Buys  1  cartoon/issue.  Prefers  car  motifs.  Prefers  cartoons 

without  gagline.  Send  query  letter  with  brochure  and  roughs.  Accepts  disk  submissions.  Samples  are  filed. 

Reports  back  only  if  interested.  Rights  purchased  vary.  Pays  $10  for  b&w  cartoons. 

Illustrations:  Will  contact  for  portfolio  review  if  interested.  Portfolios  may  be  dropped  off  every  Monday. 

Needs  editorial  illustrations. 

Design:  Needs  freelancers  for  design  with  knowledge  of  Adobe  Photoshop  and  Adobe  Illustrator,  Send 

brochure. 

AWARE  COMMUNICATIONS,  INC.,  2720  NW  Sixth  St.,  Gainesville  FL  32609-2992.  (352)378-3879. 
Vice  President-Creative:  Scott  M,  Stephens.  Estab.  1984.  Semi-annual,  annual  4-color  company  magazines 
and  posters  for  Fortune  100  companies.  Circ.  500,000  to  6.5  million.  30%  of  freelance  work  demands 
knowledge  of  QuarkXPress,  Adobe  Photoshop  and  CorelDraw.  Original  artwork  is  not  returned. 
Illustrations:  Approached  by  10  illustrators/year.  Buys  20  illustrations/year.  Works  on  assignment  only. 
Needs  editorial,  medical  and  technical  illustration.  Prefers  realistic  styles;  very  graphic  and  educational. 


MARKET  CONDITIONS  are  constantly  changing!  If  you're  still  using  this 
book  and  it  is  1998  or  later,  buy  the  newest  edition  of  Artist's  &  Graphic  Designer's 
Market  at  your  favorite  bookstore  or  order  directly  from  Writer's  Digest  Books. 


Magazines     121 

Considers  airbrush,  acrylic,  oil  and  colored  pencil.  Send  query  letter  with  brochure,  tearsheets  and  photostats. 
Samples  are  filed  or  returned  by  SASE.  Will  contact  for  portfolio  review  if  interested.  Portfolio  should 
include  printed  samples,  color  tearsheets,  photostats,  photographs,  slides  and  photocopies.  Buys  all  rights. 
Sometimes  requests  work  on  spec  before  assigning  job.  Pays  on  acceptance;  $1,500  for  color  cover;  $200 
for  color  inside. 

Tips:  "Have  a  universal  appealing  style.  We  deal  with  medical  and  educational  publications,  so  abstract 
images  and  style  will  not  be  considered."  Must  be  able  to  illustrate  people  and  be  anatomically  accurate. 

^B.C.  OUTDOORS,  202-1132  Hamilton  St.,  Vancouver,  British  Columbia  V6B  2S2  Canada.  (604)687- 
1581.  Editor:  Karl  Bruhn.  4-color  magazine,  emphasizing  fishing,  hunting,  RV  camping,  wildlife/conserva 
tion.  Published  8  times/year.  Circ.  40,000.  Original  artwork  returned  after  publication  unless  bought  outright. 
Prefers  inquiring  freelancers  to  be  familiar  with  Adobe  Illustrator  and  QuarkXPress. 
illustrations:  Approached  by  more  than  10  illustrators/year.  Buys  16-20  illustrations/year.  Interested  in 
outdoors,  creatures  and  activities  as  stories  require.  Format:  b&w  line  drawings  and  washes  for  inside  and 
color  washes  for  inside  and  cover.  Works  on  assignment  only.  Samples  returned  by  S  AE  (nonresidents  include 
IRC).  Reports  back  on  future  assignment  possibilities.  Arrange  personal  appointment  to  show  portfolio  or 
send  samples  of  style.  Subject  matter  and  the  art's  quality  must  fit  with  publication.  Reports  in  6-8  weeks. 
Buys  first  North  American  serial  rights  or  all  rights  on  a  work-for-hire  basis.  Pays  on  acceptance;  $40 
minimum  for  spots. 
Tips:  "Send  us  material  on  fishing  and  hunting.  We  generally  just  send  back  non-related  work." 

$THE  BABY  CONNECTION  NEWS  JOURNAL,  Drawer  33550,  San  Antonio  TX  78265-3550.  Art 
Director:  G.M.  Boyd.  Illustrations  Department,  Chairman:  Leanna  Garcia.  Estab.  1986.  Publications  for  new 
and  expectant  families  with  emphasis  on  infant  development,  maternity  issues,  parenting  humor,  bonding 
and  infant  care.  Circ.  45,000-60,000.  Accepts  previously  published  artwork.  Originals  are  not  returned. 
Sample  copies  available  for  $3.75. 

•  The  Baby  Connection  is  one  of  several  magazines  and  journals  published  by  Baby's  Mart,  a  retail 

baby  store  and  educational  center.  They  also  publish  Fitter  Patter  Chatter,  The  Smarter  Baby  Club 

Newsletter  and  Baby  Facts— Fax.  This  organization  needs  a  steady  supply  of  cartoons  and  illustrations. 

Cartoons:  Approached  by  15-30  cartoonists/year.  Buys  4-16  cartoons/issue.  Cartoons  on  maternity  issues: 

stages  of  pregnancy;  expectant  father  in  various  humorous  situations;  new  dad/new  mom  humorous  situations; 

cartoons  of  babies  crawling,  sitting,  laying,  eating,  fussing,  happy.  Prefers  political  and  humorous  cartoons; 

single,  double  or  multiple  panel,  b&w  line  drawings  with  or  without  gaglines.  Send  query  letter  with  finished 

cartoons  and  personal  biography.  Samples  are  filed.  "Please  allow  up  to  6  months  if  necessary."  Reports 

back  only  if  interested.  Buys  one-time  rights..  Pays  $10  for  b&w. 

Illustrations:  Approached  by  12-20  illustrators/year.  Buys  6-12  cartoons/issue.  Prefers  illustrations  of  babies 
either  humorous  or  the  "oh  how  cute — how  adorable — oh  how  sweet"  type,  pregnant  moms,  expectant  dads, 
new  moms,  new  fathers,  drawings  of  a  baby's  room,  crib,  nursery  items,  medical  illustrations  or  any  topic 
on  pregnancy  or  birthing.  Considers  pen  &  ink  and  marker.  Send  query  letter  with  SASE,  tearsheets,  photocop 
ies  and  biography.  Samples  are  filed.  Reports  back  within  6  months.  Portfolio  review  not  required.  Buys 
one-time  rights.  Pays  on  publication;  $10  for  b&w  inside. 

Tips:  "We  absolutely  encourage  all  new  artists  we  come  in  contact  with.  We  do  hundreds  of  brochures  for 
our  products  and  classes  each  year  which  all  require  lots  of  art.  Do  not  call  us.  Your  best  chances  are  to 
follow  our  guidelines  stated  here,  have  a  little  patience,  take  a  chance  with  your  own  style  of  creativity  and 
remember  we  are  open  to  most  anything!  All  submissions  should  include  a  brief,  personable  biography  of 
the  artist  as  we  like  our  readers  to  get  a  glimpse  into  our  contributors'  personal  details — think  of  something 
out  of  the  ordinary  about  yourself,  your  life,  your  work,  your  outlook!  If  you  send  a  sample,  for  goodness 
sake,  send  one  suited  to  us,  you  know— babies!  There  are  thousands  of  artists  out  there  who  all  send  wild, 
wacky,  totally  unrelated  work  to  us.  Save  your  postage  unless  you  can  actually  draw  babies." 

^BACKPACKER  MAGAZINE,  33  E.  Minor  St.,  Emmaus  PA  18098.  (610)967-5171.  Fax:  (617)967- 
8181.  E-mail:  jpepper@aol.com.  Art  Director:  John  Pepper.  Estab.  1973.  Consumer  magazine  covering  non- 
motorized  wilderness  travel.  Circ.  250,000.  Art  guidelines  free  for  SASE  with  first-class  postage. 
Illustration:  Approached  by  200-300  illustrators/year.  Buys  10  illustrations/issue.  Considers  all  media. 
60%  of  freelance  illustration  demands  knowledge  of  Aldus  FreeHand,  Adobe  Photoshop,  Adobe  Illustrator, 
QuarkXPress.  Send  query  letter  with  printed  samples,  photocopies  and/or  tearsheets.  Send  follow-up  postcard 
sample  every  6  months.  Accepts  disk  submissions  compatible  with  QuarkXPress.  Samples  are  files  and  are 
not  returned.  Artist  should  follow  up  with  call.  Art  director  will  contact  artist  for  portfolio  review  of  color 
photographs,  slides,  tearsheets  and/or  transparencies  if  interested.  Buys  first  rights  or  reprint  rights.  Pays  on 
publication;  $200  minimum  for  b&w  or  color  inside  or  spots.  Finds  artists  through  submissions  and  other 
magazines. 
Tips:  Backpacker  does  not  buy  cartoons.  "Know  the  subject  matter,  and  know  Backpacker  Magazine" 

BALLAST  QUARTERLY  REVIEW,  2022  X  Ave.,  Dysart  IA  52224-9767.  Contact:  Art  Director.  Estab. 
1985.  Quarterly  literary  and  graphic  design  magazine.  ''Ballast  is  an  acronym  for  Books  Art  Language  Logic 


1 22    Artist's  &  Graphic  Designer's  Market  '97 

Ambiguity  Science  and  Teaching.  It  is  a  journal  of  verbal  and  visual  wit.  Audience  consists  mainly  of 

designers,  illustrators,  writers  and  teachers."  Circ.  600.  Accepts  previously  published  artwork.  Originals 

returned  at  job's  completion.  Sample  copies  available  for  5  first-class  stamps. 

illustrations:  Approached  by  30  illustrators/year.  Publishes  3  illustrations/issue.  Seeks  b&w  line  art— no 

halftones.  Send  postcard  sample  or  query  letter  with  photocopies  and  SASE.  Samples  are  sometimes  filed 

or  returned  by  SASE.  Reports  back  only  if  interested.  Payment  is  5-10  copies  of  issue.  Finds  artists  through 

books,  magazines,  word  of  mouth,  other  illustrators. 

Tips:  "We  rarely  use  unsolicited  artwork.  Become  familiar  with  past  issues." 

BALLOON  LIFE  MAGAZINE,  2145  Dale  Ave.,  Sacramento  CA  95815.  (916)922-9648.  Fax:  (916)922- 
4730.  E-mail:  blnlife@scn.org.  Website:  http://www.aero.com.  Editor:  Tom  Hamilton.  Estab.  1985.  Monthly 
4-color  magazine  emphasizing  the  sport  of  ballooning.  "Contains  current  news,  feature  articles,  a  calendar 
and  more.  Audience  is  sport  balloon  enthusiasts,"  Circ.  4,000.  Accepts  previously  published  material  Origi 
nal  artwork  returned  after  publication.  Sample  copy  for  SASE  with  8  first-class  stamps.  Art  guidelines  for 
SASE  with  first-class  postage.  Needs  computer  illustrators  familiar  with  Aldus  PageMaker,  Adobe  Illustrator, 
Adobe  Photoshop,  Colorit,  Pixol  Paint  Professional  and  Aldus  FreeHand. 

Cartoons:  Approached  by  20-30  cartoonists/year.  Buys  1-2  cartoons/issue.  Seeks  gag,  editorial  or  political 
cartoons,  caricatures  and  humorous  illustrations.  Prefers  single  panel  b&w  line  drawings  with  or  without 
gaglines.  Send  query  letter  with  samples,  roughs  and  finished  cartoons.  Samples  are  filed  or  returned.  Reports 
back  within  1  month.  Buys  all  rights.  Pays  on  publication;  $25  for  b&w  and  $25-40  for  color. 
Illustrations:  Approached  by  10-20  illustrators/year.  Buys  1-3  illustrations/year.  Send  postcard  sample  or 
query  letter  with  business  card  and  samples.  Accepts  submissions  on  disk  compatible  with  Macintosh  files. 
Send  EPS  files.  Samples  are  filed  or  returned.  Reports  back  within  1  month.  Will  contact  for  portfolio  review 
if  interested.  Buys  all  rights.  Pays  on  publication;  $50  for  color  cover;  $15-25  for  b&w,  $25-40  for  color 
inside. 

Tips:  "Know  what  a  modern  hot  air  balloon  looks  like!  Too  many  cartoons  reach  us  that  are  technically 
unacceptable." 

BALTIMORE  MAGAZINE,  16S.  CalvertSt.,  Baltimore MD  21202.  (410)752-7375.  Fax:  (410)625-0280. 
Art  Director:  Lisa  Chune.  Production  Manager:  John  Marsh.  Estab.  1908.  Monthly  city  magazine  featuring 
news,  profiles  and  service  articles.  Circ,  57,000.  Originals  returned  at  job's  completion.  Sample  copies 
available  for  $2.05/copy.  10%  of  freelance  work  demands  knowledge  of  QuarkXPress,  Aldus  FreeHand, 
Adobe  Illustrator  or  Adobe  Photoshop  or  any  other  program  that  is  saved  as  a  TIFF  or  PICT  file. 
Illustrations:  Approached  by  60  illustrators/year.  Buys  4  illustrations/issue.  Works  on  assignment  only. 
Considers  all  media,  depending  on  assignment.  Send  postcard  sample.  Accepts  disk  submissions.  Samples 
are  filed.  Will  contact  for  portfolio  review  if  interested.  Buys  one-time  rights.  Pays  on  publication;  $100- 
400  for  b&w,  $150-600  for  color  insides;  60  days  after  invoice.  Finds  artists  through  sourcebooks,  publica 
tions,  word  of  mouth,  submissions. 
Tips:  All  art  is  freelance — humorous  front  pieces,  feature  illustrations,  etc.  Does  not  use  cartoons. 

BARTENDER  MAGAZINE,  Box  158,  Liberty  Corner  NJ  07938.  (908)766-6006.  Fax:  (908)766-6607. 

Editor:  Jackie  Foley.  Estab.  1979.  Quarterly  4-color  trade  journal  emphasizing  restaurants,  taverns,  bars, 

bartenders,  bar  managers,  owners,  etc.  Circ.  147,000. 

Cartoons:  Approached  by  10  cartoonists/year.  Buys  3  cartoons/issue.  Prefers  bar  themes;  single  panel  Send 

query  letter  with  finished  cartoons.  Samples  are  filed.  Buys  first  rights.  Pays  on  publication;  $50  for  b&w 

and  $100  for  color  cover;  $50  for  b&w  and  $100  for  color  inside. 

Illustrations:  Approached  by  5  illustrators/year.  Buys  1  illustration/issue.  Works  on  assignment  only.  Prefers 

bar  themes.  Considers  any  media.  Send  query  letter  with  brochure.  Samples  are  filed.  Negotiates  rights 

purchased.  Pays  on  publication;  $500  for  color  cover. 

Design:  Needs  computer-literate  designers  familiar  with  QuarkXPress  and  Adobe  Illustrator. 

BAY  AREA  PARENT/BAY  AREA  BABY,  401  Alberto  Way,  Suite  A,  Los  Gatos  CA  95032.  (408)356- 

4801.  Fax:  (408)356-4903.  Editorial  Art  Director:  Sallie.  Estab.  1983.  Biannual  family  and  parenting  resource 

magazine.  Circ.  75,000.  Accepts  previously  published  artwork.  Originals  are  returned  at  job's  completion. 

Sample  copies  and  art  guidelines  available.  40%  of  freelance  work  demands  knowledge  of  Aldus  PageMaker 

and  QuarkXPress. 

Cartoons:  Approached  by  5  cartoonists/year.  Prefers  fun,  cute  style:  single  panel.  Send  query  letter  with 

resume  and  finished  cartoons.  Samples  are  filed.  Reports  back  only  if  interested.  Negotiates  rights  purchased 

Pays  $30  for  b&w,  $40  for  color. 

Tips:  "Start  out  cheap,  get  us  hooked,  be  reliable,  work  fast,  make  sure  artwork  arrives  on  time.  Keep  in 

mind  that  the  work  will  be  printed  on  newsprint.  This  can  be  very  muddy.  Artist  has  to  compensate  for  this." 

BAY  WINDOWS,  1523  Washington  St.,  Boston  MA  02118.  (617)266-6670.  E-mail:  epperly®  bay  window 
s.com.  Editor:  Jeff  Epperly.  Estab.  1981.  A  weekly  newspaper  "targeted  to  politically-aware  lesbians,  gay 
men  and  other  political  allies  publishing  non-erotic  news  and  features";  b&w  with  2-color  cover.  Circ. 


Magazines     1 23 

46,000.  Accepts  previously  published  artwork.  Original  artwork  returned  after  publication.  Sample  copies 
available.  Needs  computer  illustrators  familiar  with  Adobe  Illustrator  or  Aldus  FreeHand. 
Cartoons:  Approached  by  25  freelance  cartoonists/year.  Buys  1-2  freelance  cartoons/issue.  Buys  50  free 
lance  cartoons/year.  Preferred  themes  include  politics  and  life-styles.  Prefers  double  and  multiple  panel, 
political  and  editorial  cartoons  with  gagline,  b&w  line  drawings.  Send  query  letter  with  roughs.  Samples  are 
returned  by  S  ASE  if  requested  by  artist.  Reports  back  to  the  artist  within  6  weeks  only  if  interested.  Rights 
purchased  vary  according  to  project.  Pays  on  publication;  $75-100  for  b&w  only. 
BISustrations:  Approached  by  60  freelance  illustrators/year.  Buys  1  freelance  illustration/issue.  Buys  50 
freelance  illustrations/year.  Artists  work  on  assignment  only.  Preferred  themes  include  politics — "humor  is 
a  plus."  Considers  pen  &  ink  and  marker  drawings.  Send  query  letter  with  photostats  and  SASE.  Samples 
are  filed.  Reports  back  within  six  weeks  only  if  interested.  Portfolio  review  not  required.  Rights  purchased 
vary  according  to  project.  Pays  on  publication;  $100-125  for  cover;  $75-100  for  b&w  inside;  $75  for  spots. 

JBECKETT  PUBLICATIONS,  15850  Dallas  Pkwy.,  Dallas  TX  75248.  (214)991-6657.  Fax:  (214)991- 
8930.  E-mail:  art_gallery@ beckett.com.  Website:  http://www.beckett.com.  Art  Editor:  Judi  Smalling.  Estab. 
1984.  Publishes  monthly  consumer  magazines  emphasizing  sports  card  and  memorabilia  collecting  (baseball, 
football,  basketball,  hockey  and  auto  racing).  U0ur  readers  particularly  enjoy  sports  art  of  superstar  athletes." 
Circ.  1  million.  Art  guidelines  for  #10  SASE  with  first-class  postage. 

Illustration:  Approached  by  150-250  illustrators/year.  Buys  1-2  illustrations/issue.  Prefers  sports  art  with 
good  likeness,  vertical  format.  Considers  all  media.  Send  query  letter  with  SASE  or  contact  by  e-mail. 
Accepts  disk  submissions.  Send  high  resolution,  5-file  EPS  files.  Samples  are  filed.  Reports  back  within  1 
month.  Will  contact  for  portfolio  review  of  slides  and  transparencies  if  interested.  Buys  first  North  American 
serial,  with  option  for  reprint  and  electronic  rights.  Pays  on  acceptance;  $300  minimum  for  color  cover; 
$150  maximum  for  b&w,  $200  maximum  for  color  inside.  Finds  illustrators  through  art  contest,  word  of 
mouth,  the  Beckett  magazines. 

Design:  Needs  freelancers  for  design  and  production.  Prefers  local  designers  with  experience  in  editorial 
design.  100%  of  freelance  work  demands  knowledge  of  Adobe  Photoshop  3.0,  Adobe  Illustrator  5.0,  QuarkX 
Press  3.3.  Send  query  letter  with  photocopies. 

Tips:  "Read  our  magazines  to  determine  which  superstar  athletes  are  desirable  to  paint.  Vertical  format 
preferred.  Submit  4X5  transparencies  or  35mm  slides.  Label  submissions.  Call  or  write  for  our  current  'Want 
List.'  " 

BEER,  The  Magazine,  Box  717,  Hayward  CA  94543-0717.  (510)538-9500.  Fax:  (510)538-7644.  E-mail: 
beerthemag@aol.com.  Publisher:  Bill  Owens.  Art  Director:  Dayna  Goforth.  Estab.  1993.  Bimonthly  (except 
January)  consumer  magazine.  "A  lifestyle  magazine  for  beer  lovers,  aficionados  and  fanatics!"  Circ.  60,000. 
Accepts  previously  published  artwork.  Originals  returned  at  job's  completion.  Samples  copies  available  for 
$5.  Art  guidelines  free  for  SASE  with  first-class  postage. 

•  Also  publishes  American  Brewer  Magazine. 

Cartoons:  Approached  by  10  freelancers/year.  Buys  2  cartoons/issue.  Wants  cartoons  dealing  with  drinking 
beer.  Prefers  single  or  multiple  panel.  Send  query  letter  with  roughs.  Samples  are  not  filed  and  are  returned 
by  SASE  if  requested  by  artist.  Reports  back  within  2  months.  Negotiates  rights  purchased.  Pays  $50-100 
for  color. 

Illustrations:  Approached  by  10  illustrators/year.  Buys  5  illustrations/issue.  Works  on  assignment  only. 
Prefers  any  style.  Considers  pen  &  ink,  airbrush,  colored  pencil,  mixed  media,  collage,  charcoal,  watercolor, 
acrylic  and  oil.  Send  query  letter  with  brochure,  tearsheets,  photostats,  photographs,  slides,  photocopies  and 
transparencies.  Samples  are  not  filed  and  are  returned  by  SASE  if  requested  by  artist.  Reports  back  to  the 
artist  only  if  interested.  Artist  should  follow-up  with  call  or  letter  after  initial  query.  Portfolio  should  include 
roughs.  Buys  first  rights  or  negotiates  rights  purchased.  Pays  on  acceptance;  $300-500  for  color  cover; 
$100-200  for  color  inside.  Pays  $50  for  spots. 

THE  BERKELEY  MONTHLY,  1301  59th  St.,  Emeryville  CA  94608.  (5 10)658-98 11.  Fax:  (510)658-9902. 
E-mail:  themonthly@aol.com.  Art  Director:  Andreas  Jones.  Estab.  1970.  Consumer  monthly  tabloid;  b&w 
with  4-color  cover.  Editorial  features  are  general  interests  (art,  entertainment,  business  owner  profiles)  for 
an  upscale  audience.  Circ.  75,000.  Accepts  previously  published  artwork.  Originals  returned  at  job's  comple 
tion.  Art  guidelines  for  SASE  with  first-class  postage.  Sample  copy  and  guidelines  for  SASE  with  5  oz.  first- 
class  ($1.24).  No  nature  or  architectural  illustrations.  100%  of  freelance  design  work  demands  knowledge 
of  Aldus  PageMaker,  QuarkXPress  or  Aldus  FreeHand. 

Cartoons:  Approached  by  75-100  cartoonists/year.  Buys  3  cartoons/issue.  Prefers  single  panel,  b&w  line 
drawings;  "any  style,  extreme  humor."  Send  query  letter  with  finished  cartoons.  Samples  are  filed  or  returned 
by  SASE.  Reports  back  only  if  interested.  Buys  one-time  rights.  Pays  $35  for  b&w. 
Illustrations:  Approached  by  150-200  illustrators/year.  Buys  2  illustrations/issue.  Prefers  pen  &  ink,  water- 
color,  acrylic,  colored  pencil,  oil,  charcoal,  mixed  media  and  pastel.  Send  postcard  sample  or  query  letter 
with  tearsheets  and  photocopies.  Accepts  submissions  on  disk,  Mac  compatible  with  Aldus  FreeHand,  Adobe 
Illustrator,  Adobe  Photoshop,  Aldus  PageMaker  or  QuarkXPress.  Samples  are  filed  or  returned  by  SASE. 
Reports  back  only  if  interested.  Write  for  appointment  to  show  portfolio  of  thumbnails,  roughs,  b&w  tear- 


1 24    Artist's  &  Graphic  Designer's  Market  '97 

sheets  and  slides.  Buys  one-time  rights.  Pays  $100-200  for  b&w  inside;  $25-50  for  spots.  Pays  30  days  after 

publication. 

Design:  Needs  freelancers  for  design  and  production.  100%  of  freelance  design  requires  knowledge  of  Aldus 

PageMaker  6.0,  Aldus  FreeHand  5.0,  Adobe  Photoshop  3.0,  QuarkXPress  3.3  and  Adobe  Illustrator  3.5. 

Send  query  letter  with  resume,  photocopies  or  tearsheets.  Pays  for  design  by  project. 

JBETTER  HEALTH  MAGAZINE,  1450  Chapel  St.,  New  Haven  CT  06511.  (203)789-3972.  Fax: 
(203)789-4053.  Editor:  Magaly  Olivero.  Estab.  1979.  Bimonthly,  4-color  "consumer  health  magazine."  Circ. 
140,000.  Accepts  previously  published  artwork.  Original  artwork  returned  at  job's  completion.  Sample  copies 
available  for  $1.25.  25%  of  freelance  work  demands  knowledge  of  Adobe  Photoshop,  QuarkXPress,  Aldus 
FreeHand  or  Adobe  Illustrator. 

Illustrations:  Approached  by  100  illustrators/year.  Buys  2-4  illustrations/issue.  Works  on  assignment  only. 
Considers  watercolor,  collage,  airbrush,  acrylic,  marker,  colored  pencil,  oil,  charcoal,  mixed  media,  pastel 
and  computer  illustration.  Send  query  letter  with  tearsheets.  Accepts  disk  submissions  compatible  with  Mac, 
Adobe  Illustrator,  Aldus  FreeHand  or  Adobe  Photoshop.  Samples  are  filed.  Reports  back  only  if  interested. 
Write  for  appointment  to  show  a  portfolio,  or  mail  appropriate  materials.  Portfolio  should  include  rough, 
original/final  art,  color  tearsheets,  photostats,  photographs  and  photocopies.  Buys  first  rights.  Pays  on  accep 
tance;  $600  for  color  cover;  $400  for  color  inside. 

BEVERAGE  WORLD  MAGAZINE,  150  Great  Neck  Rd,  Great  Neck  NY  11021.  (516)829-9210.  E- 
mail:  bevworld@aol.com.  Senior  Art  Director:  John  Boudreau.  Editor:  M.  Havis  Dawson.  Monthly  magazine 
covering  beverages  (beers,  wines,  spirits,  bottled  waters,  soft  drinks,  juices)  for  soft  drink  bottlers,  breweries, 
bottled  water/juice  plants,  wineries  and  distilleries.  Circ.  33,000.  Accepts  simultaneous  submissions.  Original 
artwork  returned  after  publication  if  requested.  Sample  copy  $2.50.  Art  guidelines  available. 
Illustrations:  Buys  3-4  illustrations.  Works  on  assignment  only.  Send  postcard  sample,  brochure,  photocop 
ies  and  photographs  to  be  kept  on  file.  Write  for  appointment  to  show  portfolio.  Reports  only  if  interested. 
Negotiates  rights  purchased.  Pays  on  acceptance;  $350  for  color  cover;  $50-100  for  b&w  inside.  Uses  color 
illustration  for  cover,  usually  b&w  for  spots  inside. 

Design:  Needs  freelancers  for  design.  98%  of  design  demands  knowledge  of  Adobe  Photoshop,  Adobe 
Illustrator  or  QuarkXPress.  Send  query  letter  with  brochure,  resume,  photocopies  and  tearsheets.  Pays  by 
project. 
Tips:  "We  prefer  to  work  with  Macintosh  graphic  and  layout  artists." 

JBIRD  WATCHER'S  DIGEST,  Box  110,  Marietta  OH  45750.  (614)373-5285.  Editor:  William  H.  Thomp 
son  IIL  Bimonthly  magazine  covering  birds  and  bird  watching  for  "bird  watchers  and  birders  (backyard  and 
field;  veteran  and  novice)."  Circ.  90,000.  Previously  published  material  OK.  Original  work  returned  after 
publication.  Sample  copy  $3. 

Cartoons:  Interested  in  themes  pertaining  to  birds  and/or  bird  watchers.  Single  panel  b&w  line  drawings 
with  or  without  gagline.  Send  roughs.  Samples  returned  by  SASE.  Reports  in  2  months.  Buys  one-time  rights 
or  reprint  rights.  Pays  $20  on  publication. 

Illustrations:  Buys  1-2  illustrations/issue.  Send  samples  or  tearsheets.  Reports  back  within  2  months.  Buys 
one-time  rights.  Pays  $50  minimum  for  b&w;  $100  minimum  for  color. 

BLACK  BEAR  PUBLICATIONS/BLACK  BEAR  REVIEW,  1916  Lincoln  St.,  Croydon  PA  19021- 
8026.  Editor:  Ave  Jeanne.  Associate  Editor:  Ron  Zettlemoyer.  Estab.  1984.  Publishes  semiannual  b&w 
magazine  emphasizing  social,  political,  ecological  and  environmental  subjects  "for  mostly  well-educated 
adults."  Circ.  500.  Also  publishes  chapbooks.  Accepts  previously  published  artwork.  Art  guidelines  for 
SASE  with  first-class  postage.  Current  copy  $5  postpaid  in  US. 

Illustrations:  Works  with  20  illustrators/year.  Buys  10  illustrations/issue.  Prefers  collage,  woodcut,  pen  & 
ink.  Send  camera  ready  pieces  with  SASE.  Samples  not  filed  returned  by  SASE.  Portfolio  review  not  required. 
Reports  within  2  weeks.  Acquires  one-time  rights  or  reprint  rights.  Pays  in  copies,  on  publication,  for 
the  magazine.  Pays  cash  on  acceptance  for  chapbook  illustrators.  Chapbook  illustrators  are  contacted  for 
assignments.  Average  pay  for  chapbook  illustrators  is  $35  for  one-time  rights.  Does  not  use  illustrations  over 
4x6.  Finds  artists  through  word  of  mouth  and  submissions. 

Tips:  "Read  our  listing  carefully.  Be  familiar  with  our  needs  and  our  tastes  in  previously  published  illustra 
tions.  We  can't  judge  you  by  your  resume — send  signed  copies  of  b&w  artwork.  No  humor  please.  If  we  are 
interested,  we  won't  let  you  know  without  a  SASE." 

BLACK  WARRIOR  REVIEW,  Box  2936,  University  of  Alabama,  Tuscaloosa  AL  35486.  (205)348-4518. 
E-mail:  warrior@woodsquad.as.ua.edu.  Editor:  Mindy  Wilson.  Biannual  4-color  literary  magazine  publishing 
contemporary  poetry,  fiction  and  nonfiction  by  new  and  established  writers.  Circ.  2,000.  Accepts  previously 
published  artwork.  Original  artwork  is  returned  at  job's  completion.  Sample  copy  $6. 
Illustrations:  Approached  by  30  illustrators/year.  Buys  1-2  illustrations/issue.  Themes  and  styles  vary. 
Needs  editorial  illustration.  Considers  color  and  b&w  photography,  pen  &  ink,  watercolor,  acrylic,  oil,  collage 


Magazines     1 25 

and  marker.  Send  postcard  sample.  Samples  are  not  filed.  Pays  on  publication;  $150  for  b&w  or  color  cover; 
$50  for  b&w  or  color  inside. 
Tips:  "Look  at  the  magazine." 

THE  B'NAI  B'RITH  INTERNATIONAL  JEWISH  MONTHLY,  B'nai  B'rith,  1640  Rhode  Island  Ave. 
NW,  Washington  DC  20036.  (202)857-6645.  Editor:  Jeff  Rubin.  Estab.  1886.  Specialized  magazine  published 
8  times  a  year,  focusing  on  issues  of  interest  to  the  Jewish  family.  Circ.  200,000.  Originals  returned  at  job's 
completion.  Sample  copies  available  for  $2. 

Illustrations:  Approached  by  100  illustrators/year.  Buys  1-2  illustrations/issue.  Works  on  assignment  only. 
Considers  pen  &  ink,  airbrush,  colored  pencil,  mixed  media,  watercolor,  acrylic,  oil,  pastel,  collage,  marker, 
charcoal.  Send  query  letter  with  brochure  and  SASE.  Samples  are  filed.  Reports  back  only  if  interested. 
Request  portfolio  review  in  original  query.  Portfolio  should  include  final  art,  color,  tearsheets  and  published 
work.  Buys  one-time  rights.  Pays  on  acceptance;  $400  for  color  cover;  $50  for  b&w,  $100  for  color  inside. 
Finds  artists  through  word  of  mouth  and  submissions. 

Tips:  "Have  a  strong  and  varied  portfolio  reflecting  a  high  degree  of  professionalism.  Illustrations  should 
reflect  a  proficiency  in  conceptualizing  art — not  just  rendering.  Will  not  be  held  responsible  for  unsolicited 
material." 

JBODY,  HIND  AND  SPIRIT  MAGAZINE,  Box  701,  Providence  RI  02901.  (401)351-4320.  Fax: 
(401)272-5767.  Publisher:  James  T.  Valliere.  Editor-in-Chief:  Jane  Kuhn.  Estab.  1982.  Bimonthly  magazine 
emphasizing  New  Age,  natural  living  and  metaphysical  topics  for  people  looking  for  tools  to  improve  body, 
mind  and  spirit.  Circ.  150,000.  Original  artwork  returned  after  publication.  Sample  copy  for  9  X 12  SASE 
with  $1.07  postage. 

Illustrations:  Approached  by  40  illustrators/year.  Works  with  3  illustrators/year.  Buys  25  illustrations/year. 
Works  on  assignment  only.  Prefers  line  art  with  New  Age,  natural  living  and  metaphysical  themes.  Send 
query  letter  with  resume,  tearsheets,  photostats,  photocopies,  slides  and  photographs.  Samples  not  filed  are 
returned  by  SASE.  Reports  within  3  months.  To  show  a  portfolio,  mail  final  ait  and  tearsheets.  Buys  one 
time  reprint  rights.  Pays  on  publication;  $75  for  b&w  and  $100  for  color  inside;  $150  for  b&w  and  $250  for 
color  cover. 

BOSTONIA  MAGAZINE,  10  Lenox  St.,  Brookline  MA  02146.  (617)353-9711.  Art  Director:  Douglas 
Parker.  Estab.  1900.  Quarterly  4-color  alumni  magazine  of  Boston  University.  Audience  is  "highly  educated." 
Circ.  200,000.  Sample  copies  free  for  #10  SASE  with  first-class  postage. 

Cartoons:  Approached  by  100  cartoonists/year.  Buys  5  cartoons/issue.  Prefers  single  panel,  humorous,  b&w 
line  drawings  with  gagline.  "Would  be  interested  in  creative  ideas  appropriate  for  highly  educated  audience." 
Send  photocopies  of  unpublished  work  regularly.  Do  not  send  originals.  Samples  are  filed  and  not  returned. 
Reports  back  within  weeks  only  if  interested.  Buys  first  North  American  serial  rights.  Pays  $200. 
Illustrations:  Approached  by  500  illustrators/year.  Buys  7  illustrations/issue.  Considers  all  media.  Works 
on  assignment  only.  Send  query  letter  with  photocopies,  printed  samples  and  tearsheets.  Samples  are  filed 
and  not  returned.  Reports  back  within  weeks  only  if  interested.  Will  contact  for  portfolio  review  if  interested. 
Portfolio  should  include  color  and  b&w  roughs,  final  art  and  tearsheets.  Buys  first  North  American  serial 
rights.  "Payment  depends  on  final  use  and  size."  Pays  on  acceptance.  "Liberal  number  of  tearsheets  avail 
able  at  no  cost."  Payment  varies  for  cover  and  inside.  Pays  $200-400  for  spots.  Fin<3s  artists  through  maga 
zines,  word  of  mouth  and  submissions. 

Tips:  "Portfolio  should  include  plenty  of  tearsheets/photocopies  as  handouts.  Don't  phone;  it  disturbs  flow 
of  work  in  office.  No  sloppy  presentations.  Show  intelligence  and  uniqueness  of  style."  Prefers  original 
illustrations  "meant  to  inform  and  elucidate." 

JBOW  &  ARROW  HUNTING  MAGAZINE,  Box  2429,  Capistrano  Beach  CA  92624.  (714)493-2101. 

Fax:  (714)240-8680.  Editorial  Director:  Roger  Combs.  Emphasizes  bowhunting  and  bowhunters.  Published 

7  times  per  year.  Original  artwork  returned  after  publication. 

Cartoons:  Buys  2-3  cartoons/issue;  ail  from  freelancers.  Prefers  single  panel,  with  gag  line;  b&w  line 

drawings.  Send  finished  cartoons.  Material  not  kept  on  file  returned  by  SASE.  Reports  within  2  months. 

Buys  first  rights.  Pays  on  acceptance;  $10-15,  b&w. 

Illustrations:  Buys  1-2  illustrations/issue;  all  from  freelancers.  Prefers  live  animals/game  as  themes.  Send 

samples.  Prefers  photographs  or  original  work  as  samples.  Especially  looks  for  perspective,  unique  or  accurate 

use  of  color  and  shading,  and  an  ability  to  clearly  express  a  thought,  emotion  or  event.  Samples  returned  by 

SASE.  Reports  in  2  months.  Portfolio  review  not  required.  Buys  first  rights.  Pays  on  acceptance;  $100  for 

color  cover;  $30  for  b&w  inside. 

BOWLING  MAGAZINE,  5301  S.  76th  St.,  Greendale  WI  53129.  (414)423-3232.  Fax:  (414)421-7977. 
Editor:  Bill  Vint.  Estab.  1933.  Bimonthly  4-color  magazine  covering  the  sport  of  bowling  in  its  many  facets. 
Circ.  140,000.  Sample  copies  for  9X12  SAE  with  5  first-class  stamps.  Art  guidelines  for  SASE  with  first- 
class  postage. 


I 26    Artist's  &  Graphic  Designer's  Market  '97 


This  pen  &  ink,  airbrush  and  gouache  drawing  by  Mark  Fisher  illustrates  a  story  entitled  "Record-Making 
Strides"  in  Boston/a,  a  quarterly  magazine  published  by  Boston  University.  "Mark  has  summed  up  a  number 
of  messages  here — a  researcher  who  has  designed  a  machine  that  makes  the  machines  that  make  CDs, 
thereby  reclaiming  a  technology  for  the  U.S.,"  says  Art  Director  Doug  Parker.  "Placing  the  technician  on  an 
American  flag  shows  the  company  is  local,"  Fisher  says.  "The  repetition  of  the  CDs  shows  the  mass  produc 
tion  aspect  and  the  angularity  to  the  shapes  helps  lend  a  feeling  of  movement" 


Illustrations:  Approached  by  12  illustrators/year.  Buys  1-2  illustrations/issue.  Works  on  assignment  only. 
Send  query  letter  with  tearsheets,  SASE  and  photocopies.  Samples  are  filed  or  are  returned  by  SASE.  Reports 
back  within  10  days.  Rights  purchased  vary.  Pays  on  acceptance;  $250-500  for  color  cover;  $75-250  for 
color  inside;  $25-75  b&w  spots  (instructional  themed  material). 

Tips:  uHave  a  thorough  knowledge  of  bowling.  We  have  a  specific  interest  in  instructional  materials  that 
will  clearly  illustrate  bowling  techniques." 

BRIDE'S  MAGAZINE,  Cond£-Nast  Publications,  140  E.  45th  St.,  New  York  NY  10017.  (212)880-8530. 
Art  Director:  Phyllis  Cox.  Assistant  Visual  Editor:  Liz  Guillet  Lustig.  Estab.  1934.  Bimonthly  4-color; 
"classic,  clean,  sophisticated  design  style."  Original  artwork  is  returned  after  publication. 
Illustrations:  Buys  illustrations  mainly  for  spots  and  feature  spreads.  Buys  5-10  illustrations/issue.  Works 
on  assignment  only.  Considers  pen  &  ink,  airbrush,  mixed  media,  colored  pencil,  watercolor,  acrylic,  collage 
and  calligraphy.  Needs  editorial  illustrations.  Send  postcard  sample.  In  samples  or  portfolio,  looks  for 
"graphic  quality,  conceptual  skill,  good  'people*  style;  lively,  young,  but  sophisticated  work."  Samples  are 
filed.  Will  contact  for  portfolio  review  if  interested.  Portfolios  may  be  dropped  off  every  Monday-Thursday 
and  should  include  color  and  b&w  final  art,  tearsheets,  slides,  photostats,  photographs  and  transparencies. 


Magazines     127 

Buys  one-time  rights  or  negotiates  rights  purchased.  Pays  on  publication;  $250-350  for  b&w  or  color  inside; 
$250  minimum  for  spots.  Finds  artists  through  word  of  mouth,  magazines,  submissions/self-promotions, 
sourcebooks,  artists'  agents  and  reps,  attending  art  exhibitions. 

Tips:  Sections  most  open  to  illustrators  are  "Something  New"  (a  short  subject  page  with  4-color  art);  also 
needs  illustrations  to  accompany  feature  articles  such  as  "Wedding  Nightmare"  and  "Honeymoon  Hotline," 
travel  section  features  (color). 

BRIGADE  LEADER,  Box  150,  Wheaton  IL  60189.  (708)665-0630.  Fax:  (708)665-0372.  Estab.  1960.  Art 

Director:  Robert  Fine.  Quarterly  2-color  magazine  for  Christian  men  leading  boys  in  Brigade.  Circ.  11,000. 

Original  artwork  returned  after  publication  if  requested.  Sample  copy  for  6  first-class  stamps  and  large  SASE; 

artist's  guidelines  for  SASE  with  first-class  postage. 

Cartoons:  Approached  by  30  cartoonists/year.  Buys  1-2  cartoons/issue.  Interested  in  sports,  family  life, 

nature  and  youth  themes;  single  panel  with  gagline.  Include  SASE.  Buys  first  rights  only.  Pays  on  publication 

$35-50  for  b&w  cartoons. 

illustrations:  Approached  by  45  illustrators/year.  Buys  2-4  illustrations/issue.  Uses  freelancers  for  editorial 

illustrations.  Uses  editorial  illustration  in  pen  &  ink,  airbrush,  pencil  and  watercolor.  Interested  in  masculine 

subjects  (sports,  camping,  out  of  doors,  family).  Provide  business  card  and  photocopies  to  be  kept  on  file. 

Works  on  assignment  only.  Pays  on  publication;  $150  minimum  for  b&w  cover;  $100  minimum  for  inside. 

$BROOKLYN  BRIDGE,  388  Atlantic  Ave.,  Brooklyn  NY  11217.  (718)596-7400.  Fax:  (718)852-1290. 
Contact:  Art  Director.  Estab.  1995.  Monthly  Brooklyn  regional  magazine  with  an  emphasis  on  culture,  politics 
and  human  interest.  Circ.  60,000. 

Cartoons:  Buys  1  cartoon/issue.  Prefers  urban  life  themes.  Send  query  letter  with  finished  cartoons.  Samples 
are  filed  or  returned  by  SASE.  Does  not  report  back.  Cartoonist  should  call.  Rights  purchased  vary  according 
to  project.  Pays  $100-200  for  b&w,  $200-400  for  color. 

Illustration:  Approached  by  200  illustrators/year.  Buys  10-15  illustrations/issue.  Considers  all  media.  Send 
postcard  sample.  Accepts  disk  submissions.  Samples  are  filed.  Reports  back  only  if  interested.  To  arrange 
portfolio  review  artist  should  follow-up  with  a  call.  Portfolio  should  include  b&w,  color,  final  art,  photo 
graphs,  slides,  tearsheets  and  transparencies.  Buys  one-time  rights.  Pays  on  publication;  $600-1,000  for  color 
cover;  $200-400  for  color  inside.  Pays  $200  for  spots. 

Design:  Needs  freelancers  for  design  and  production.  Prefers  local  designers  only.  100%  of  freelance  work 
demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator,  QuarkXPress.  Phone  art  director. 
Tips:  "Looking  for  local  talent  with  an  understanding  of  Brooklyn's  diverse  cultural  makeup." 

BUCKMASTERS  WHITETAIL  MAGAZINE,  10350  Hwy.  80  E.,  Montgomery  AL  36117.  (205)215- 
3337.  Fax:  (334)215-3535.  Vice  President  of  Production:  Dockery  Austin.  Estab.  1987.  Magazine  covering 
whitetail  deer  hunting.  Seasonal — 6  times  a  year.  Circ.  300,000.  Accepts  previously  published  artwork. 
Originals  are  not  returned.  Sample  copies  and  art  guidelines  available.  80%  of  freelance  work  demands 
knowledge  of  Adobe  Illustrator,  QuarkXPress,  Adobe  Photoshop  or  Aldus  FreeHand. 
Cartoons:  Approached  by  5  cartoonists/year.  Buys  1  cartoon/issue.  Send  query  letter  with  brochure  and 
photos  of  originals.  Samples  are  filed  or  returned  by  SASE.  Reports  back  within  3  months.  Rights  purchased 
according  to  project.  Pays  $25  for  b&w. 

Illustrations:  Approached  by  5  illustrators/year.  Buys  1  illustration/issue.  Works  on  assignment  only.  Con 
siders  all  media.  Send  postcard  sample.  Accepts  submissions  on  disk.  Samples  are  filed.  Call  or  write  for 
appointment  to  show  portfolio.  Portfolio  should  include  final  art,  slides  and  photographs.  Rights  purchased 
vary.  Pays  on  publication;  $500  for  color  cover;  $150  for  color  inside. 

Design:  Needs  freelance  designers  for  multimedia.  100%  of  freelance  work  requires  knowledge  of  Adobe 
Photoshop,  QuarkXPress  or  Adobe  Illustrator.  Pays  by  project. 
Tips:  "Send  samples  related  to  whitetail  deer  or  turkeys." 

BUILDINGS  MAGAZINE,  427  Sixth  Ave.  SE,  Cedar  Rapids  IA  52406.  (319)364-6167.  Fax:  (319)364- 
4278.  E-mail:  elisa-geneser@stamats.com.  Website:  http://www.buildingsmag.com.  Graphic  Designer/ Art 
Director:  Elisa  Geneser.  Estab.  1906.  Monthly  trade  journal;  magazine  format;  "information  related  to  current 
approaches,  technologies  and  products  involved  in  large  commercial  facilities."  Circ.  43,000.  Original  art 
work  not  returned  at  job's  completion.  Sample  copies  available. 

Illustrations:  Works  on  assignment  only.  Considers  all  media,  themes  and  styles.  Send  postcard  sample. 
Accepts  submissions  on  disk  compatible  with  Macintosh,  Adobe  Photoshop  3.0  or  Adobe  Illustator  5.5. 
Samples  are  filed.  Will  contact  for  portfolio  review  if  interested.  Portfolio  should  include  thumbnails,  b&w/ 
color  tearsheets.  Rights  purchased  vary.  Pays  on  acceptance,  $100-300  for  b&w,  $300-500  for  color  cover; 
$50-100  for  b&w;  $100-200  for  color  inside;  $30-75  for  spots.  Finds  artists  through  word  of  mouth  and 
submissions. 

Tips:  "Send  postcards  with  samples  of  your  work  printed  on  them.  Show  us  a  variety  of  work  (styles),  if 
available." 


1 28    Artist's  &  Graphic  Designer's  Market  '97 

BUSINESS  &  COMMERCIAL  AVIATION,  (Division  of  the  McGraw-Hill  Companies),  4  International 
Dr  Rve  Brook  NY  10573  (914)939-0300.  E-mail:  bcaedit@mcimail.com.  Art  Director:  Mildred  Stone. 
Monthly  technical  publication  for  corporate  pilots  and  owners  of  business  aircraft.  4-color;  "contemporary 

nSations:  Works  with  12  illustrators/year.  Buys  12  editorial  and  technical  illustrations/year.  Uses  artists 
mainly  for  editorials  and  some  covers.  Especially  needs  full-page  and  spot  art  ot  a  business-aviation  nature. 
"We  generally  only  use  artists  with  a  fairly  realistic  style.  This  is  a  serious  business  publications-graphical ly 
conservative.  Need  artists  who  can  work  on  short  deadline  time."  70%  ot  freelance  work  demands  knowledge 
of  Adobe  Photoshop,  Adobe  Illustrator,  QuarkXPress  and  Aldus  FreeHand.  Query  with  samples  and  SASE. 
Reports  in  1  month.  Photocopies  OK.  Buys  all  rights,  but  may  reassign  rights  to  artist  alter  publication. 
Negotiates  payment.  Pays  on  acceptance;  $300  for  color;  $  150-200  for  spots. 

Tips:  "I  like  to  buy  based  more  on  style  than  whether  an  artist  has  done  aircrait  drawings  belore.  Send 
tearsheets  of  printed  art." 

^BUSINESS  LAW  TODAY,  750  N.  Lake  Shore  Dr.,  8th  Floor,  Chicago  IL  6061 1.  (312)988-6050,  Fax: 

(312)988-6035.  Art  Director:  Tamara  Nowak.  Estab.  1992.  Bimonthly  magazine  covering  business  law.  Circ. 

56,000.  Sample  copies  available. 

Cartoons-  Buys  20-24  cartoons/year.  Prefers  business  law  and  business  lawyers  themes,  Prefers  single 

panel  humorous,  b&w  line  drawings,  with  gaglines.  Send  photocopies  and  SASE.  Samples  are  not  filed  and 

are  returned  by  SASE.  Reports  back  within  several  months.  Buys  one-time  rights.  Pays  on  publication;  Jj>  150 

minimum  for  b&w. 

Illustration-  Buys  6-9  illustrations/issue.  Prefers  editorial  illustration.  Considers  all  media.  10%  ot  freelance 

illustration  demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator  and  QuarkXPress.  Send  query  letter 

with  printed  samples.  "We  will  accept  work  compatible  with  QuarkXPress  7.5/version  3.3.  Send  EPS  or 

TIFF  files."  Samples  are  filed  and  are  not  returned.  Reports  back  only  if  interested.  Art  director  will  contact 

artist  for  portfolio  review  b&w,  color,  tearsheets  if  interested.  Buys  one-time  rights.  Pays  on  acceptance; 

$650-750  for  color  cover;  $350-450  for  b&w  inside,  $450-500  for  color  inside. 

Tips:  "Although  our  payment  may  not  be  the  highest,  accepting  jobs  from  us  could  lead  to  other  projects, 

since  we  produce  many  publications  at  the  ABA.'1 

BUSINESS  NH  MAGAZINE,  404  Chestnut  St.,  Suite  201,  Manchester  NH  03101-1831,  (603)626-6354. 
Fax:  (603)626-6359.  Art  Director:  Nikki  Bonenfant.  Estab.  1982.  Monthly  magazine  with  focus  on  business, 
politics  and  people  of  New  Hampshire.  Circ.  13,000.  Accepts  previously  published  artwork.  Originals  re 
turned  at  job's  completion.  Sample  copies  free  for  9  X 12  SASE  and  5  first-class  stamps.  10%  of  freelance 
work  demands  knowledge  of  Adobe  Illustrator  or  QuarkXPress. 

Illustrations:  Approached  by  4  illustrators/year.  Buys  1-4  illustrations/year.  Works  on  assignment  only. 
Prefers  bold,  contemporary  graphics.  Considers  pen  &  ink,  airbrush,  colored  pencil  and  computer-generated 
illustration.  Send  postcard  sample  or  query  letter  with  resume  and  tearsheets.  Samples  are  filed  or  are  returned 
by  SASE.  Will  contact  for  portfolio  review  if  interested.  Portfolio  should  include  b&w  and  color  thumbnails, 
tearsheets,  slides  and  final  art.  Buys  one-time  rights  and  reprint  rights.  Pays  on  publication;  $50-100  for 
b&w,  $75-150  for  color;  $25-50  for  spots. 

Design:  Needs  freelancers  for  design  production.  75%  of  freelance  work  requires  knowledge  of  Adobe 
Photoshop  3.0,  QuarkXPress  3.32  or  Adobe  Illustrator  5.0.  Send  query  letter  with  resume. 
Tips:  Art  Director  hires  freelancers  mostly  to  illustrate  feature  stories  and  for  small  icon  work  for  depart 
ments.  Does  not  use  cartoons.  "Looking  for  fast,  accurate,  detail-oriented  work." 

BUTTERICKCO.,  INC.,  161  Avenue  of  the  Americas,  New  York  NY  10013.  (212)620-2500.  Art  Director: 
Joe  Vior.  Associate  Art  Director:  Lauren  Angheld.  Quarterly  magazine  and  monthly  catalog.  "Butterick 
Magazine  is  for  the  home  sewer,  providing  fashion  and  technical  information  about  our  newest  sewing 
patterns  through  fashion  illustration,  photography  and  articles.  The  Butterick  store  catalog  is  a  guide  to  all 
Butterick  patterns,  shown  by  illustration  and  photography."  Magazine  circ.  350,000.  Catalog  readership:  9 
million  worldwide.  Originals  are  returned  at  job's  completion, 

Illustrations:  "We  have  two  specific  needs:  primarily  fashion  illustration  in  a  contemporary  yet  realistic 
style,  mostly  depicting  women  and  children  in  full-length  poses  for  our  catalog.  We  are  also  interested  in 
travel,  interior,  light  concept  and  decorative  illustration  for  our  magazine."  Considers  watercolor  and  gouache 
for  catalog  art;  all  other  media  for  magazine.  Send  query  letter  with  tearsheets  and  color  photocopies  and 
promo  cards.  Samples  are  filed  or  are  returned  by  SASE  if  requested  by  artist.  Does  not  report  back,  in  which 
case  the  artist  should  call  soon  if  feedback  is  desired.  Portfolio  drop  off  every  Monday  or  mail  appropriate 
materials.  Portfolio  should  include  final  art,  tearsheets,  photostats,  photocopies  and  large  format  transparen 
cies.  Rights  purchased  vary  according  to  project. 

Tips:  "Send  non-returnable  samples  several  times  a  year — especially  if  style  changes.  We  like  people  to 
respect  our  portfolio  drop-off  policy.  Repeated  calling  and  response  cards  are  undesirable.  One  follow-up 
call  by  illustrator  for  feedback  is  fine." 


Magazines     1 29 

$CAMPUS  LIFE,  465  Gundersen  Dr.,  Carol  Stream  IL  60188.  Art  Director:  Doug  Johnson.  Monthly  4- 
color  publication  for  high  school  and  college  students.  "Though  our  readership  is  largely  Christian,  Campus 
Life  reflects  the  interests  of  all  kids — music,  activities,  photography  and  sports."  Circ.  100,000.  Original 
artwork  returned  after  publication.  "No  phone  calls,  please.  Send  mailers."  Uses  freelance  artists  mainly  for 
editorial  illustration.  10%  of  freelance  work  demands  knowledge  of  Aldus  FreeHand  and  Adobe  Illustrator. 
Cartoons:  Approached  by  50  cartoonists/year.  Buys  100  cartoons/year  from  freelancers.  Uses  3-8  single- 
panel  cartoons/issue  plus  cartoon  features  (assigned)  on  high  school  and  college  education,  environment, 
family  life,  humor  through  youth  and  politics;  applies  to  13-18  age  groups;  both  horizontal  and  vertical 
format.  Prefers  to  receive  finished  cartoons.  Reports  in  4  weeks.  Pays  on  acceptance;  $50,  b&w,  $75,  color. 
illustrations:  Approached  by  175  illustrators/year.  Works  with  10-15  illustrators/year.  Buys  2  illustrations/ 
issue,  50/year  from  freelancers.  Styles  vary  from  "contemporary  realism  to  very  conceptual."  Works  on 
assignment  only.  Send  promos  or  tearsheets.  Please  no  original  art  transparencies  or  photographs.  Samples 
returned  by  SASE.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Buys  first  North  American 
serial  rights;  also  considers  second  rights.  Pays  on  acceptance;  $75-350,  b&w,  $350-500,  color,  inside. 
Tips:  "I  like  to  see  a  variety  in  styles  and  a  flair  for  expressing  the  teen  experience.  Keep  sending  a  mailer 
every  couple  of  months." 

^CANADIAN  PHARMACEUTICAL  JOURNAL,  20  Camelot  Dr.,  Suite  600,  Nepean,  Ontario  K2G 
5X8  Canada.  (613)727-1364.  Fax:  (613)727-1714.  Editor:  Andrew  Reinbold.  Estab.  1861.  Trade  journal 
Circ.  17,500.  Accepts  previously  published  artwork.  Originals  are  returned  at  job's  completion.  Sample 
copies  available. 

Illustrations:  Approached  by  20  illustrators/year.  Works  on  assignment  only.  "Stories  are  relative  to  the 
interests  of  pharmacists — scientific  to  life-style."  Considers  all  media.  Send  query  letter  with  photostats  and 
transparencies.  Samples  are  filed.  Reports  back  only  if  interested.  Call  for  an  appointment  to  show  a  portfolio, 
which  should  include  slides,  photostats  and  photographs.  Rights  purchased  vary.  Pays  on  acceptance;  $600- 
1,200  for  color  cover;  $200-1,000  for  color  inside. 

CAREER  FOCUS,  1 06  W.  1 1th  St.,  250  Mark  Twain  Tower,  Kansas  City  MO  64105-1806.  (816)221-4404. 
Fax:  (816)221-1112.  Contact:  Editorial  Department.  Estab.  1985.  Bimonthly  educational,  career  development 
magazine.  "A  motivational  periodical  designed  for  Black  and  Hispanic  college  graduates  who  seek  career 
development  information."  Circ.  250,000.  Accepts  previously  published  artwork.  Originals  are  returned  at 
job's  completion.  Sample  copies  and  art  guidelines  for  SASE  with  first-class  postage. 
Illustrations:  Buys  1  illustration/issue.  Send  query  letter  with  SASE,  photographs,  slides  and  transparencies. 
Samples  are  filed.  Reports  back  to  the  artist  only  if  interested.  Buys  one-time  rights.  Pays  on  publication; 
$20  for  b&w,  $25  for  color. 

CAREER  PILOT  MAGAZINE,  4971  Massachusetts  Blvd.,  Atlanta  GA  30337.  (770)997-8097.  Fax: 
(770)997-8111.  E-mail:  76517.54@compuserve.com.  Art  Director:  Kellie  Frissell.  Estab.  1983.  "Monthly 
aviation  information  magazine  covering  beginning  pilot  to  retirement.  Articles  relate  to  business,  lifestyle, 
health  and  finance."  Circ.  12,500.  Accepts  previously  published  artwork.  Originals  returned  at  job's  comple 
tion.  Sample  copies  available  (free  postage).  Art  guidelines  available.  Interested  in  both  computer-generated 
and  conventional  illustrations. 

Illustrations:  Approached  by  30  illustrators/year.  Buys  2  illustrations/issue.  Main  subjects:  training/educa 
tion,  health,  lifestyle,  finance  (1  or  2/year  with  an  airplane/subject).  Open  to  various  media  including  photo 
graphic  illustration,  3-D,  paper  sculpture,  etc.  Send  query  letter  with  brochure,  resume,  tearsheets,  photocop 
ies,  photostats,  slides  and  transparencies.  "No  phone  calls  please."  Samples  are  filed  or  returned  if  requested. 
Reports  back  to  the  artist  only  if  interested.  Buys  one-time  rights.  Pays  net  30  days  on  receipt  of  invoice. 
$200  for  b&w,  $300  for  color,  full  page;  $100  for  b&w,  $200  for  color  spots. 

Tips:  "Please  use  discretion  when  choosing  samples  to  send.  Career  Pilot  is  a  fairly  conservative,  profes 
sional  publication." 

CAREERS  AND  COLLEGES,  989  Sixth  Ave.,  New  York  NY  10018.  (212)563-4688.  Fax:  (212)967- 
2531.  Art  Director:  Michael  Hofmann.  Estab.  1980.  Biannual  4-color  educational  magazine.  "Readers  are 
college-bound  high  school  juniors  and  seniors.  Besides  our  magazine,  we  produce  educational  publications 
for  outside  companies."  Circ.  500,000.  Accepts  previously  published  artwork.  Original  artwork  is  returned 
at  job's  completion.  Sample  copy  for  $2.50  and  SASE  with  first-class  postage. 

Illustrations:  "We're  looking  for  contemporary,  upbeat,  sophisticated  illustration.  All  techniques  are  wel 
come."  Send  query  letter  with  samples.  "Please  do  not  call.  Will  call  artist  if  interested  in  style."  Buys  one 
time  rights.  Pays  $950,  color,  cover;  $350,  color  departments;  $400-800,  color,  inside;  $200-250  for  color 
spots  within  2  months  of  delivery  of  final  art. 

^CAREERS  AND  MAJORS  MAGAZINE,  P.O.  Box  14081,  Gainesville  FL  32604-2081.  (904)373-6907. 
Fax:  (904)373-8120.  Art  Director:  Jeffrey  L.  Riemersma.  Estab.  1990.  4-color  magazine  "targeted  toward 
graduating  college  seniors,  emphasizing  career  and  higher  education  opportunities."  Publishes  2  issues/year. 


130    Artist's  &  Graphic  Designer's  Market  '97 

Circ.  18,000.  Accepts  previously  published  artwork.  Original  artwork  returned  at  job's  completion.  Sample 
copies  for  SASE  with  first-class  postage.  Art  guidelines  available. 

•  Oxendine  Publishing  also  publishes  Student  Leader  Magazine,  Florida  Leader  Magazine  and  F/or- 

ida  Leader  Magazine  for  High  School  Students. 

Illustrations:  Approached  by  20-30  illustrators/year.  Buys  4-5  illustrations/issue.  Prefers  "satirical  or  hu 
morous  student  or  job-related  themes."  Considers  pen  &  ink,  airbrush,  acrylic,  colored  pencil,  oil,  mixed 
media  pastel  and  computer  generated  illustration,  10%  of  freelance  work  demands  knowledge  of  Aldus 
PageMaker  and  Corel  Draw.  Send  query  letter  with  brochure,  tearsheets,  photostats  or  transparencies.  Samples 
are  filed  or  are  returned  by  SASE  if  requested  by  artist.  Reports  back  only  if  interested.  Negotiates  rights 
purchased.  Pays  on  publication;  $75  for  color  inside. 
Tips:  "Be  very  talented,  have  a  good  sense  of  humor,  be  easy  to  work  with." 

THE  CAROLINA  QUARTERLY,  Greenlaw  Hall  CB  3520,  University  of  North  Carolina,  Chapel  Hill 
NC  27599.  Editor:  Amber  Vogel.  Triquarterly  publishing  poetry,  fiction  and  nonfiction.  Magazine  is  "perfect- 
bound,  finely  printed,  b&w  with  one-  or  two-color  cover."  Circ.  1,500.  Send  only  clear  copies  of  artwork. 
Sample  copy  $5  (includes  postage  and  handling).  Art  guidelines  for  SASE  with  first-class  postage. 
Illustrations:  Uses  artists  for  covers  and  inside  illustrations.  Approached  by  100  illustrators/year.  Buys  up 
to  10  illustrations/issue.  Prefers  small  b&w  sketches.  Send  postcard  sample  with  SASE  and  tearsheets.  Prefers 
b&w  prints.  Reports  within  2  months.  Acquires  first  rights. 

Tips:  "Bold,  spare  images  often  work  best  in  our  format.  Look  at  a  recent  issue  to  get  a  clear  idea  of  content 
and  design." 

CASINO  REVIEW,  (formerly  Chicago's  Casino  Review),  %  Hyde  Park  Media,  635  Chicago  Ave.,  #250, 
Evanston  IL  60202.  Contact:  Art  Editor.  Estab.  1994.  Bimonthly.  Circ.  50,000.  Sample  copy  for  $5. 
Cartoons:  Buys  1  cartoon/issue.  Prefers  casino  and  other  gambling-related  panel  cartoons  for  "Casino 
Capers"  slot.  Prefers  single,  double  or  multiple  panel;  b&w  line  drawings  with  gagline,  Send  query  letter 
with  photocopies.  Samples  are  returned  by  SASE  "usually  within  1  month."  Negotiates  rights  purchased. 
Illustrations:  Buys  6-12  illustrations/issue.  Prefers  casino  gambling  themes.  Considers  b&w  or  2-coIor 
(usually  red  and  black)  illustrations  for  articles,  features  and  columns.  Also  considers  4-cotor  cover  art, 
usually  detailed  line  illustrations  that  have  been  painted  by  computer.  Also  publishes  block  art  prints.  Send 
query  letter  with  2-3  photocopies.  "Write  and  request  a  sample  copy.  After  reviewing  the  publication  call 
and  request  a  specific  image  you  can  develop  a  non-returnable  rough  for,  then  submit  it."  Pays  a  flat  fee; 
$10-200. 

Tips:  "Our  pre-press  operations  are  completely  desk-top.  Once  we  accept  an  illustration  it  can  be  submitted 
as  either  camera-ready  art,  on  a  Macintosh  floppy,  a  SyQuest  cartridge  or  via  modem." 

CAT  FANCY,  Fancy  Publications  Inc.,  Box  6050,  Mission  Viejo  CA  92690.  (714)855-8822.  Editor:  Debbie 
Phillips-Donaldson.  Monthly  4-color  magazine  for  cat  owners,  breeders  and  fanciers;  contemporary,  colorful 
and  conservative.  Readers  are  mainly  women  interested  in  all  phases  of  cat  ownership.  Circ.  303,000.  No 
simultaneous  submissions.  Sample  copy  $5.50;  artist's  guidelines  for  SASE. 

Cartoons:  Buys  12  cartoons/year.  Seeks  single,  double  and  multipanel  with  gagline.  Should  be  simple, 
upbeat  and  reflect  love  for  and  enjoyment  of  cats.  "Central  character  should  be  a  cat.'*  Send  query  letter 
with  photostats  or  photocopies  as  samples  and  SASE.  Reports  in  2-3  months.  Buys  first  rights.  Pays  on 
publication;  $35  for  b&w  line  drawings. 

Illustrations:  Buys  2-5  b&w  spot  illustrations/issue,  Send  query  letter  with  brochure,  high-quality  photocop 
ies  (preferably  color),  SASE  and  tearsheets.  Article  illustrations  assigned.  Portfolio  review  not  required.  Pays 
$20-35  for  spots;  $20-100  for  b&w;  $50-300  for  color  insides;  more  for  packages  of  multiple  illustrations, 
Needs  editorial,  medical  and  technical  illustration  and  images  of  cats. 

Tips:  "We  need  cartoons  with  an  upbeat  theme  and  realistic  illustrations  of  purebred  and  mixed-breed  cats. 
Please  review  a  sample  copy  of  the  magazine  before  submitting  your  work  to  us." 

CATHOLIC  FORESTER,  355  W.  Shuman  Blvd.,  Box  3012,  Naperville  IL  60566-7012,  (708)983-4920. 
Editor:  Dorothy  Deer.  Estab.  1883.  Magazine.  "We  are  a  fraternal  insurance  company  but  use  general-interest 
articles,  art  and  photos.  Audience  is  middle-class,  many  small  town  as  well  as  big-city  readers,  patriotic, 
somewhat  conservative  distributed  nationally."  Bimonthly  4-color  magazine.  Circ.  140,000.  Accepts  pre 
viously  published  material.  Original  artwork  returned  after  publication  if  requested.  Sample  copy  for  C)X  12 
SASE  with  3  first-class  stamps. 

Cartoons:  Buys  approximately  20  cartoons/year  from  freelancers.  Considers  "anything  funny  but  it  must 
be  clean."  Prefers  single  panel  with  gagline  or  strip;  b&w  line  drawings.  Material  returned  by  SASE.  Reports 
within  2  months;  awe  try  to  do  it  sooner."  Buys  one-time  rights  or  reprint  rights.  Pays  on  acceptance;  $25 
for  b&w. 

Illustrations:  Needs  editorial  illustration.  Will  contact  for  portfolio  review  if  interested.  Requests  work  on 
spec  before  assigning  job.  Pays  $50-100  for  b&w,  $100-300  for  color  inside. 


Magazines     1 3 1 

CATS  MAGAZINE,  P.O.  Box  290037,  Port  Orange  FL  32129.  (904)788-2770.  Fax:  (904)788-2710.  E- 
mail:  copeland@nectrl.com.  Art  Editor:  Roy  Copeland.  Estab.  1945.  Monthly  4-color  magazine  for  cat 
enthusiasts  of  all  types.  Circ.  150,000.  Sample  copies  for  SASE  with  $3.  Art  guidelines  available  for  SASE. 
Uses  freelance  artists  mainly  for  inside  art.  Freelancers  should  be  familiar  with  Painter,  Adobe  Photoshop, 
Adobe  Illustrator  or  Aldus  FreeHand. 

Illustrations:  Buys  15-36  illustrations/year.  Prefers  "cats"  themes.  Considers  pen  &  ink,  watercolor,  oil 
and  other  media.  Send  query  letter  with  SASE  and  samples.  All  illustration  is  assigned  to  reflect  feature 
articles.  Sample  illustrations  that  show  the  behavioral  aspects  of  cats,  typical  feline  personality  and  motion 
are  desired  as  opposed  to  a  static  portrait.  "Non-cat"  illustrations  are  accepted  to  determine  the  artist's 
quality  and  style;  however,  include  at  least  1  small  sketch  of  a  cat  if  possible.  Samples  are  reviewed  upon 
arrival.  Samples  accepted  are  kept  on  file  for  possible  future  assignments.  Printed  samples  are  preferred. 
35mm  slides  and  photos  are  also  accepted.  If  a  SASE  or  return  postage  is  enclosed,  rejected  artwork  will  be 
returned  within  1-2  months.  If  no  SASE  is  enclosed,  rejected  samples  will  be  discarded.  Accepted  artwork 
will  be  filed;  however,  no  response  will  be  sent  to  the  artist  without  a  SASE.  Pays  $100-700  depending  on 
size.  Kill  fee  dependent  upon  progress  of  work.  Payment  upon  publication.  Buys  first  serial  rights.  Finds 
artists  through  submissions  and  sourcebooks. 

Tips:  Label  material  clearly  with  name,  address,  phone  and  fax.  Do  not  send  over-sized  submissions  (no 
bigger  than  9!4X  IP/4).  Most  frequent  reasons  for  rejection:  art  is  too  "wild";  poor  depiction  of  cat;  cat  is 
in  pain  or  danger;  poor  drawing  or  painting  style;  uninteresting;  style  too  messy  or  cluttered;  background  is 
ugly  or  "busy." 

CED,  600  S.  Cherry  St.,  Suite  400,  Denver  CO  80222.  (303)393-7449.  Fax:  (303)393-6654.  Art  Director: 
Don  Ruth.  Estab.  1978.  Monthly  trade  journal.  "We  deal  with  the  engineering  aspects  of  the  technology  in 
Cable  TV.  We  try  to  publish  both  views  on  subjects."  Circ.  15,000.  Accepts  previously  published  work. 
Original  artwork  not  returned  at  job's  completion.  Sample  copies  and  art  guidelines  available. 
Cartoons:  Approached  by  5-10  freelance  illustrators/year.  Perfers  cable-industry-related  themes;  single 
panel,  color  washes  without  gagline.  Contact  only  through  artist  rep.  Samples  are  filed.  Rights  purchased 
vary  according  to  project.  Pays  $200  for  b&w;  $400  for  color. 

Illustrations:  Buys  1  illustration/issue.  Works  on  assignment  only.  Prefers  cable  TV-industry  themes.  Con 
siders  watercolor,  airbrush,  acrylic,  colored  pencil,  oil,  charcoal,  mixed  media,  pastel,  computer  disk  through 
Adobe  Photoshop,  Adobe  Illustrator  or  Aldus  FreeHand.  Contact  only  through  artist  rep.  Samples  are  filed. 
Call  for  appointment  to  show  portfolio.  Portfolio  should  include  final  art,  b&w/color  tearsheets,  photostats, 
photographs  and  slides.  Rights  purchased  vary  according  to  project.  Pays  on  acceptance;  $200  for  b&w, 
$400  for  color;  cover;  $100  for  b&w,  $200  for  color  inside. 

CHEMICAL  ENGINEERING,  1221  Avenue  of  Americas,  New  York  NY  10020.  (212)512-3377.  Fax: 
(212)512-4762.  Art  Director:  M.  Gleason.  Estab.  1903.  Monthly  4-color  trade  journal  featuring  chemical 
process,  industry  technology,  products  and  professional  career  tips.  Circ.  80,000.  Accepts  previously  pub 
lished  artwork.  Original  artwork  returned  at  job's  completion.  Sample  copies  available.  "Illustrators  should 
review  any  issue  for  guidelines." 

•  Also  publishes  Environmental  Engineering  World  issued  six  times/year.  Needs  cover  illustrations. 
Illustrations:  Approached  by  1,000  illustrators/year.  Buys  200  illustrations/year.  Works  on  assignment  only. 
Prefers  technical  information  graphics  in  all  media,  especially  computer  art.  80-90%  of  freelance  work 
demands  knowledge  of  QuarkXPress,  Aldus  FreeHand,  Adobe  Illustrator  or  Adobe  Photoshop.  Send  query 
letter  with  samples  and  SASE.  Samples  are  filed  or  are  returned  by  SASE.  Reports  back  only  if  interested. 
To  show  a  portfolio,  mail  appropriate  representative  materials.  Buys  first  rights,  one-time  rights  or  reprint 
rights.  Pays  on  publication;  up  to  $300  for  color  inside. 
Tips:  "Have  a  style  and  content  appropriate  to  the  business  of  engineering  and  a  fit  with  our  limited  budget." 

CHEMICAL  ENGINEERING  PROGRESS,  345  E.  47th  St.,  New  York  NY  10017.  (212)705-8669.  Art 
Director:  Paul  Scherr.  Technical  trade  magazine  published  by  the  American  Institute  of  Chemical  Engineering. 
100%  of  freelance  work  demands  knowledge  of  Adobe  Illustrator,  QuarkXPress,  Adobe  Photoshop  and  Aldus 
FreeHand. 

Illustrations:  Approached  by  20  illustrators/year.  Works  on  assignment  only.  Needs  technical  and  editorial 
illustration.  Send  query  letter  with  tearsheets.  Samples  are  filed.  Publication  will  contact  artist  for  portfolio 
review  if  interested.  Artist  should  follow  up  with  a  call  or  letter  after  original  query.  Reports  back  to  the 
artist  only  if  interested.  Buys  first  or  one-time  rights.  Pays  $600  for  cover;  $300  for  b&w,  $450  for  color 
inside. 


A  BULLET  introduces  comments  by  the  editor  of  Artist's  &  Graphic 
Designer's  Market  indicating  special  information  about  the  listing. 


1 32    Artist's  &  Graphic  Designer's  Market  "97 

CHESAPEAKE  BAY  MAGAZINE,  1819  Bay  Ridge  Ave.,  Annapolis  MD  21403.  (410)263-2662.  Fax: 
(410)267-6924.  Art  Director:  Karen  Ashley.  Estab.  1972.  Monthly  4-color  magazine  focusing  on  the  boating 
environment  of  the  Chesapeake  Bay—including  its  history,  people,  places  and  ecology.  Circ.  35,000.  Original 
artwork  returned  after  publication.  Sample  copies  free  for  SASE  with  first-class  postage.  Art  guidelines 
available.  "Please  call." 

Cartoons:  Approached  by  12  cartoonists/year.  Prefers  single  panel,  b&w  washes  and  line  drawings  with 
gagline.  Cartoons  are  nautical  humor  or  appropriate  to  the  Chesapeake  environment.  Send  query  letter  with 
finished  cartoons.  Samples  are  filed.  Reports  back  to  the  artist  only  if  interested.  Buys  one-time  rights.  Pays 
$25-30  for  b&w. 

Illustrations:  Approached  by  12  illustrators/year.  Buys  2-3  technical  and  editorial  illustrations/issue.  Consid 
ers  pen  &  ink,  watercolor,  collage,  acrylic,  marker,  colored  pencil,  oil,  charcoal,  mixed  media  and  pastel. 
Usually  prefers  watercolor  or  oil  for  4-color  editorial  illustration.  "Style  and  tone  are  determined  by  the 
artist  after  he/she  reads  the  story."  Send  query  letter  with  resume,  tearsheets  and  photographs.  Samples  are 
filed.  Reports  back  only  if  interested.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio 
should  include  "anything  you've  got."  No  b&w  photocopies.  Buys  one-time  rights.  "Price  decided  when 
contracted."  Pays  $50-175  for  b&w  inside;  $75-275  for  color  inside. 

Tips:  "Our  magazine  design  is  relaxed,  fun,  oriented  toward  people  having  fun  on  the  water.  Style  seems 
to  be  loosening  up.  Boating  interests  remain  the  same.  But  for  the  Chesapeake  Bay—water  quality  and  the 
environment  are  more  important  to  our  readers  than  in  the  past.  Colors  brighter.  We  like  to  see  samples  that 
show  the  artist  can  draw  boats  and  understands  our  market  environment.  Send  tearsheets  or  call  for  an 
interview — we're  always  looking." 

CHESS  LIFE,  186  Route  9W,  New  Windsor  NY  12553.  (914)562-8350.  Art  Director:  Jami  Anson.  Estab. 
1939.  Official  publication  of  the  United  States  Chess  Federation.  Contains  news  of  major  chess  events  with 
special  emphasis  on  American  players,  plus  columns  of  instruction,  general  features,  historical  articles, 
personality  profiles,  cartoons,  quizzes,  humor  and  short  stories.  Monthly  b&w  with  4-color  cover.  Design 
is  "text-heavy  with  chess  games."  Circ.  70,000.  Accepts  previously  published  material  and  simultaneous 
submissions.  Sample  copy  for  SASE  with  6  first-class  stamps;  art  guidelines  for  SASE  with  first-class 
postage. 

Cartoons:  Approached  by  200-250  cartoonists/year.  Buys  60-75  cartoons/year.  All  cartoons  must  have  a 
chess  motif.  Prefers  single  panel  with  gagline;  b&w  line  drawings.  Send  query  letter  with  brochure  showing 
art  style.  Material  kept  on  file  or  returned  by  SASE,  Reports  within  6-8  weeks.  Negotiates  rights  purchased. 
Pays  $25,  b&w;  $40,  color;  on  publication. 

Illustrations:  Approached  by  100-150  illustrators/year.  Works  with  4-5  illustrators/year  from  freelancers. 
Buys  8-10  illustrations/year.  Uses  artists  mainly  for  covers  and  cartoons.  All  must  have  a  chess  motif;  uses 
some  humorous  and  occasionally  cartoon-style  illustrations.  "We  use  mainly  b&w."  Works  on  assignment, 
but  will  also  consider  unsolicited  work.  Send  query  letter  with  photostats  or  original  work  for  b&w;  slides 
for  color,  or  tearsheets  to  be  kept  on  file.  Reports  within  2  months.  Call  to  schedule  an  appointment  to 
show  a  portfolio,  which  should  include  roughs,  original/final  art,  final  reproduction/product  and  tearsheets. 
Negotiates  rights  purchased.  Pays  $150,  b&w;  $200,  color,  cover;  $25,  b&w;  $40,  color,  inside;  on  publica 
tion. 
Tips:  "Include  a  wide  range  in  your  portfolio." 

CHIC  MAGAZINE,  8484  Wilshire  Blvd.,  Suite  900,  Beverly  Hills  CA  9021 1.  (213)651-5400.  Art  Director: 
Cynthia  Patterson.  Estab.  1976.  Monthly  magazine  "which  contains  fiction  and  nonfiction;  sometimes  seri 
ous,  often  humorous.  Sex  is  the  main  topic,  but  any  sensational  subject  is  possible."  Circ.  45,000.  Originals 
returned  at  job's  completion.  Sample  copies  available  for  $6. 

Illustrations:  Approached  by  15  illustrators/year.  Buys  2  illustrations/issue.  Works  on  assignment  only. 
Prefers  themes:  sex/eroticism,  any  and  all  styles.  Considers  all  media.  Send  query  letter  with  tearsheets, 
photographs  and  photocopies.  Samples  are  filed.  Artist  should  follow  up  with  call  and/or  letter  after  initial 
query.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  b&w  and 
color  slides  and  final  art.  Buys  all  rights.  Pays  on  acceptance;  $800  for  color  inside.  Finds  artists  through 
word  of  mouth,  mailers  and  submissions. 

Tips:  "We  use  artists  from  all  over  the  country,  with  diverse  styles,  from  realistic  to  abstract.  Must  be  able 
to  deal  with  adult  subject  matter  and  have  no  reservations  concerning  explicit  sexual  images.  We  want  to 
show  these  subjects  in  new  and  interesting  ways." 

CHICAGO  LIFE  MAGAZINE,  Box  11311,  Chicago  IL  60611-0311.  Publisher:  Pam  Berns.  Estab.  1984. 
Bimonthly  lifestyle  magazine.  Circ.  60,000.  Accepts  previously  published  artwork.  Original  artwork  returned 
at  job's  completion.  Sample  copy  for  SASE  with  $3  postage. 

Cartoons:  Approached  by  25  cartoonists/year.  Buys  2  cartoons/issue.  Prefers  sophisticated  humor;  b&w 
line  drawings.  Send  query  letter  with  photocopies  of  finished  cartoons.  Samples  are  filed  or  returned  by 
SASE.  Reports  back  only  if  interested.  Buys  one-time  rights.  Pays  $20. 

Illustrations:  Approached  by  30  illustrators/year.  Buys  3  illustrations/issue.  Prefers  "sophisticated,  avant- 
garde  or  fine  art.  No  'cute'  art,  please."  Considers  all  media.  Send  SASE,  slides  and  photocopies.  "Or  send 


Magazines     13! 

postcards  or  tearsheets  for  us  to  keep."  Accepts  disk  submissions.  Samples  are  filed  or  returned  by  SASE 
Reports  back  within  3  weeks.  Buys  one-time  rights.  Pays  on  acceptance;  $30  for  b&w  and  color  inside. 

^CHICKADEE,  179  John  St.,  Suite  500,  Toronto,  Ontario  M5T  3G5  Canada.  (416)971-5275.  Fax 
(416)971-5294.  Website:  http://www.owl.on.ca.  Art  Director:  Tim  Davin.  Estab.  1979.  10  issues/year.  Chil 
dren's  science  and  nature  magazine.  Chickadee  is  a  "hands-on"  science  and  nature  publication  designed  t( 
entertain  and  educate  3-9  year-olds.  Each  issue  contains  photos,  illustrations,  an  easy-to-read  animal  story 
a  craft  project,  puzzles,  a  science  experiment,  and  a  pull-out  poster.  Circ.  150,000  in  North  America.  Originals 
returned  at  job's  completion.  Sample  copies  available.  Uses  all  types  of  conventional  methods  of  illustration, 
Freelancers  should  be  familiar  with  Adobe  Illustrator,  CorelDraw  or  Adobe  Photoshop. 
Illustrations:  Approached  by  500-750  illustrators/year.  Buys  3-7  illustrations/issue.  Works  on  assignment 
only.  Prefers  animals,  children,  situations  and  fiction.  All  styles,  loaded  with  humor  but  not  cartoons.  Realistic 
depictions  of  animals  and  nature.  Considers  all  media  and  computer  art.  No  b&w  illustrations.  Send  postcard 
sample,  photocopies  and  tearsheets.  Accepts  disk  submissions  compatible  with  Adobe  Illustrator  5.0.  Send 
EPS  files.  Samples  are  filed  or  returned  by  SASE.  Will  contact  for  portfolio  review  if  interested.  Portfolio 
should  include  final  art,  tearsheets  and  photocopies.  Buys  all  rights.  Pays  within  30  days  of  invoice;  $500 
for  color  cover;  $100-750  for  color/inside;  $100-300  for  spots.  Finds  artists  through  sourcebooks,  word  of 
mouth,  submissions  as  well  as  looking  in  other  magazines  to  see  who's  doing  what. 
Tips:  "Please  become  familiar  with  the  magazine  before  you  submit.  Ask  yourself  whether  your  style  is 
appropriate  before  spending  the  money  on  your  mailing.  Magazines  are  ephemeral  and  topical.  Ask  yourself 
if  your  illustrations  are:  A.  editorial  and  B.  contemporary.  Some  styles  suit  books  or  other  forms  better  than 
magazines."  Impress  this  art  director  by  being  "fantastic,  enthusiastic  and  unique." 

CHILD  LIFE,  Children's  Better  Health  Institute,  1100  Waterway  Blvd.,  Box  567,  Indianapolis  IN  46206. 
(317)636-8881.  Fax:  (317)684-8094.  Contact:  Art  Director.  Estab.  1921.  4-color  magazine  for  children  9- 
1 1 .  Monthly,  except  bimonthly  January/February,  April/May,  July/August  and  October/November.  Sample 
copy  $1.25.  Art  guidelines  for  SASE  with  first-class  postage. 

@  Also  publishes  Children's  Digest,  Children's  Playmate,  Humpty  Dumpty's  Magazine,  Jack  and  Jill 

and  Turtle  Magazine. 

Illustrations:  Approached  by  200  illustrators/year.  Works  with  30  illustrators/year.  Buys  approximately  50 
illustrations/year  on  assigned  themes.  Especially  needs  health-related  (exercise,  safety,  nutrition,  etc.)  themes, 
and  stylized  and  realistic  styles  of  children  9-11  years  old.  Uses  freelance  art  mainly  with  stories,  recipes 
and  poems.  Send  postcard  sample  or  query  letter  with  tearsheets  or  photocopies.  Especially  looks  for  an 
artist's  ability  to  draw  well  consistently.  Reports  in  2  months.  Buys  all  rights.  Pays  $275  for  color  cover. 
Pays  for  inside  illustrations  by  the  project,  $70-155  (4-color),  $60-120  (2-color),  $35-90  (b&w);  $35-70  for 
spots.  Pays  within  3  weeks  prior  to  publication  date.  "All  work  is  considered  work  for  hire."  Finds  artists 
through  submissions,  occasionally  through  a  sourcebook. 

Tips:  "Artists  should  obtain  copies  of  current  issues  to  become  familiar  with  our  needs.  I  look  for  the  ability 
to  illustrate  children  in  group  situations  and  interacting  with  adults  and  animals,  in  realistic  styles.  Also  use 
unique  styles  for  occasional  assignments — cut  paper,  collage  or  woodcut  art.  No  cartoons,  portraits  of  children 
or  slick  airbrushed  advertising  work." 

THE  CHRISTIAN  CENTURY,  407  S.  Dearborn,  Chicago  IL  60605.  (312)427-5380.  Fax:  (312)427-1302. 
Production  Coordinator:  Matthew  Giunti.  Estab.  1888.  Religious  magazine;  "a  weekly  ecumenical  magazine 
with  a  liberal  slant  on  issues  of  Christianity,  culture  and  politics."  Circ.  35,000.  Accepts  previously  published 
artwork.  Original  artwork  returned  at  job's  completion.  Art  guidelines  for  SASE  with  first-class  postage. 

•  Also  publishes  The  Christian  Ministry,  a  bimonthly  magazine  of  practical  ministry. 
Cartoons:  Buys  1  cartoon/issue.  Prefers  religious  themes.  Line  art  works  best  on  newsprint  stock.  Seeks 
single  panel,  b&w  line  drawings  and  washes.  Send  query  letter  with  finished  cartoons.  Samples  are  filed  or 
are  returned  by  SASE  if  requested  by  artist.  Reports  back  within  3  weeks.  Buys  one-time  rights.  Pays  $25 
for  b&w;  $50  for  cover. 

Illustrations:  Approached  by  40  illustrators/year.  Buys  30  illustrations/year.  Works  on  assignment  only. 
Needs  editorial  illustration  with  "religious,  specifically  Christian  themes  and  styles  that  are  inclusive,  i.e., 
women  and  minorities  depicted."  Considers  pen  &  ink,  pastel,  watercolor,  acrylic  and  charcoal  Send  query 
letter  with  tearsheets.  Samples  are  filed  or  returned  by  SASE.  Reports  back  within  1  month.  Buys  one-time 
rights.  Pays  on  publication;  $100  for  b&w  cover;  $50  for  b&w  inside;  $25-50  for  spots. 

CHRISTIAN  HOME  &  SCHOOL,  3350  E.  Paris  Ave.  SE,  Grand  Rapids  MI  49512.  (616)957-1070.  Fax: 

(616)957-5022.  Senior  Editor:  Roger  W.  Schmurr.  Emphasizes  current,  crucial  issues  affecting  the  Christian 

home  for  parents  who  support  Christian  education.  Half  b&w,  half  4-color  magazine;  4-color  cover;  published 

6  times/year.  Circ.  58,000.  Sample  copy  for  9  X 12  SASE  with  4  first-class  stamps;  art  guidelines  for  SASE 

with  first-class  postage. 

Cartoons:  Prefers  family  and  school  themes.  Pays  $50  for  b&w. 

Illustrations:  Buys  approximately  2  illustrations/issue.  Prefers  pen  &  ink,  charcoal/pencil,  colored  pencil, 

watercolor,  collage,  marker  and  mixed  media.  Prefers  family  or  school  life  themes.  Works  on  assignment 


1  34    Artist's  &  Graphic  Designer's  Harket  '97 

only.  Send  query  letter  with  resume,  tearsheets,  photocopies  or  photographs.  Show  a  representative  sampling 
of  work.  Samples  returned  by  SASE,  or  "send  one  or  two  samples  art  director  can  keep  on  file,"  Will  contact 
if  interested  in  portfolio  review.  Buys  first  rights.  Pays  on  publication;  $75  for  b&w;  $250  for  4-eolor  full 
page  inside.  Finds  most  artists  through  references,  portfolio  reviews,  samples  received  through  the  mail  and 
artist  reps. 

CHRISTIAN  READER,  Dept.  AGDM,  465  Gundersen  Dr.,  Carol  Stream  IL  60188.  (708)260-6200.  Fax: 
(708)260-0114.  Art  Director:  Jennifer  McGuire.  Estab.  1963.  Bimonthly  general  interest  magazine.  "A  digest 
of  the  best  in  Christian  reading."  Giro.  250,000.  Accepts  previously  published  artwork.  Originals  returned 
at  job's  completion.  Sample  copies  and  art  guidelines  for  SASE  with  first-class  postage. 
Illustrations:  Buys  12  illustrations/issue.  Works  on  assignment  only.  Prefers  family,  home  and  church  life. 
Considers  all  media.  Samples  are  filed  or  returned  by  SASE  if  requested  by  artist.  Reports  back  only  if 
interested.  To  show  a  portfolio,  mail  appropriate  materials,  Buys  one-time  rights.  Pays  on  acceptance;  $150 
for  b&w,  $250  for  color  inside. 

Tips:  "Send  samples  of  your  best  work,  in  your  best  subject  and  best  medium.  We're  interested  in  fresh  and 
new  approaches  to  traditional  subjects  and  values." 

JTHE  CHRISTIAN  SCIENCE  MONITOR,  Mailstop  P-214,  1  Norway  St.,  Boston  MA  021  15.  (617)450- 

2361.  Fax:  (617)450-7575.  Design  Director:  John  Van  Pelt.  Estab.  1910.  International  4-color  daily  newspa 

per.  Originals  returned  at  job's  completion.  Freelancers  should  be  familiar  with  Adobe  Illustrator,  QuarkX 

Press  and  Adobe  Photoshop. 

Cartoons:  Prefers  international  news,  commentary  and  analysis  cartoons.  Pays  $75  for  b&w  cartoons;  $  150 

for  color  cartoons. 

Illustrations:  Approached  by  30-40  illustrators/year.  Buys  100-150  illustrations/year.  Works  on  assignment 

only.  Needs  editorial  illustration.  Prefers  local  artists  with  color  newspaper  experience,  Uses  freelancers 

mainly  for  opinion  illustration.  Send  query  letter  with  brochure,  photocopies  and  photostats.  Samples  are 

filed.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Buys  one-time  rights  and  national 

syndication  rights.  Pays  $200  for  color.  Finds  artists  through  artists'  submissions  and  other  publications. 

THE  CHRONICLE  Of  THE  HORSE,  Box  46,  Middleburg  YA  221  17.  Editor:  John  Strassburger.  Estab. 

1937.  Weekly  magazine  emphasizing  horses  and  English  horse  sports  for  dedicated  competitors  who  ride 

show  and  enjoy  horses.  Circ.  23,500.  Sample  copy  and  guidelines  available  for  $2. 

Cartoons:  Approached  by  25  cartoonists/year.  Buys  1-2  cartoons/issue.  Considers  anything  about  English 

ndmg  and  horses.  Prefers  single  panel  b&w  line  drawings  or  washes  with  or  without  gagline.  Send  query 

letter  with  finished  cartoons  to  be  kept  on  file  if  accepted  for  publication.  Material  not  filed  is  returned 

Reports  within  4-6  weeks.  Buys  first  rights.  Pays  on  publication  $20,  b&w. 

Illustrations:  Approached  by  25  illustrators/year.  "We  use  a  work  of  art  on  our  cover  every  week  The 

work  must  feature  horses,  but  the  medium  is  unimportant.  We  do  not  pay  for  this  art,  but  we  always  publish 

a  short  blurb  on  the  artist  and  his  or  her  equestrian  involvement,  if  any."  Send  query  letter  with  samples  to 

be  kept  on  file  until  published.  If  accepted,  insists  on  high-quality,  b&w  8x  10  photographs  of  the  original 

artwork.  Samples  are  returned.  Reports  within  4-6  weeks. 

Tips:  Does  not  want  to  see  "current  horse  show  champions  or  current  breeding  stallions." 


*IHE15^iURCH  HERALD'  450°  60th  St-  SB,  Grand  Rapids  MI  49512-9642.  (616)698-7071.  E-mail- 
chherald@aol.com.  Estab.  1837.  Monthly  magazine.  -The  official  denominational  magazine  of  the  Reformed 
Church  in  America.  '  Circ.  1  10,000.  Accepts  previously  published  artwork.  Originals  returned  at  job's  com 
pletion.  Sample  copies  available  for  $2.  Open  to  computer-literate  freelancers  for  illustration 
Illustrations:  Buys  up  to  2  illustrations/issue.  Works  on  assignment  only.  Considers  pen  &  ink,  watercolor 
AH^eTi?M?T  m<  npM^  Suend  P°stcard  ample  with  brochure.  Accepts  disk  submissions  compatible  with 
Adobe  Illustrator  50  or  Adobe  Photoshop  3.0.  Send  EPS  files.  Samples  are  filed.  Reports  back  to  the  artist 

Buys  one'time  rihts*  Pas  on  ublkation 


MtorR  M  1074  23rd  Ave'  N"  St  Petersbur£  FL  -W04,  (8  13)894-0097. 

v,,   nvr  Tn  nnn  i     T  Magazin^?  b&w  with  2'™^  cover,  conservative  design.  Published  6  times/ 
year.  Lire.  10,000.  Sample  copy  available. 

Cartoons:  Buys  2-3  cartoons/issue.  Interested  in  religious  humanism,  political  and  social  themes  Prefers 
to  see  trashed  cartoons.  Include  SASE.  Reports  in  1  week.  Pays  on  acceptance;  $7. 
Tips:    Read  current-events  news  so  you  can  cover  it  humorously." 


n  St"  Bake?fleld  CA  93304'  (805)323-4064.  Editor:  Frederick  Raborg.  Estab.  1984.  A 

quarterly  literary  magazine  "aimed  at  the  reader  interested  in  haiku  and  fiction  related  to  Japan  and  the 
°""eo<^'°n       include  I*  Ce"ent  Chinese  and  other  Asian  P°et<?  f°™  a""  fiction  sorelated  " 


n  P°e<?  °™  a"     cton  soreated  " 

Circ  600  Accepts  previously  published  artwork.  Originals  returned  at  job's  completion  Sample  copies 
available  for  the  cost  of  $4.95.  Art  guidelines  for  SASE  with  first-class  postage  ?        P 


Magazines     135 

Cartoons:  Approached  by  50-60  cartoonists/year.  Buys  2  cartoons/issue.  Prefers  the  "philosophically  or 
ironically  funny.  Excellent  cartoons  without  gaglines  occasionally  used  on  cover,"  Prefers  single  panel  b&w 
washes  and  line  drawings  with  or  without  gagline.  Send  good  photocopies  of  finished  cartoons.  Samples  are 
filed  or  returned  by  SASE.  Reports  back  within  2  months.  Buys  first  rights.  Pays  on  acceptance;  $10  for 
b&w;  $15  if  featured. 

Illustrations:  Approached  by  150-175  illustrators/year.  Buys  2  illustrations/issue.  Prefers  Japanese  or  Orien 
tal,  nature  themes  in  pen  &  ink.  Send  query  letter  with  photostats  of  finished  pen  &  ink  work.  Samples  are 
filed  or  returned  by  SASE.  Reports  back  within  2  months.  Buys  first  rights  and  one-time  rights.  Pays  $15- 
20  for  b&w  cover;  $10  for  b&w  inside.  Pays  on  publication  for  most  illustrations  "because  they  are  dictated 
by  editorial  copy."  Finds  artists  through  market  listings  and  submissions. 

CINCINNATI  NAGAZINE,  409  Broadway,  Cincinnati  OH  45202.  (513)421-4300.  Art  Director:  Tom 
Hawley.  Estab.  1960.  Monthly  4-color  lifestyle  magazine  for  the  city  of  Cincinnati.  Circ.  30,000.  Accepts 
previously  published  artwork.  Original  artwork  returned  at  job's  completion. 

Cartoons:  Approached  by  20  cartoonists/year.  Buys  8  cartoons/issue.  "There  are  no  thematic  or  stylistic 
restrictions."  Prefers  single  panel  b&w  line  drawings.  Send  finished  cartoons.  Samples  are  filed  or  returned 
with  SASE.  Reports  back  within  2  months.  Buys  one-time  rights  or  reprint  rights.  Pays  $25. 
Illustrations:  Approached  by  20  illustrators/year.  Buys  6  illustrations/issue  from  local  freelancers.  Works 
on  assignment  only.  Send  postcard  samples.  Accepts  disk  submissions.  Send  TIFF  or  EPS  files.  Samples  are 
filed  or  returned  by  SASE.  Reports  back  only  if  interested.  Buys  one-time  rights  or  reprint  rights.  Pays  on 
acceptance;  $200-350  for  color  cover;  $50-200  for  b&w;  $50-200  for  color  inside;  $25  for  spots. 
Design:  Needs  freelancers  for  design  and  production.  90%  of  freelance  work  demands  knowledge  of  Adobe 
Photoshop,  Adobe  Illustrator  and  QuarkXPress.  Send  brochure,  photocopies,  photographs,  SASE,  slides, 
tearsheets  and  transparencies.  Pays  by  project. 
Tips:  "Let  the  work  speak  for  itself." 

CINEFANTASTIQUE,  Box  270,  Oak  Park  IL  60303.  (708)366-5566.  Fax:  (708)366-1441.  Editor-in- 
Chief:  Frederick  S.  Clarke.  Monthly  magazine  emphasizing  science  fiction,  horror  and  fantasy  films  for 
"devotees  of  'films  of  the  imagination.'  "  Circ.  60,000.  Original  artwork  not  returned.  Sample  copy  $8. 
Illustrations:  Uses  1-2  illustrations/issue.  Interested  in  "dynamic,  powerful  styles,  though  not  limited  to  a 
particular  look."  Works  on  assignment  only.  Send  query  letter  with  resume,  brochure  and  samples  of  style 
to  be  kept  on  file.  Samples  not  returned.  Reports  in  3-4  weeks.  Buys  all  rights.  Pays  on  publication;  $150 
maximum  for  inside  b&w  line  drawings  and  washes;  $300  maximum  for  cover  color  washes;  $150  maximum 
for  inside  color  washes. 

CIRCLE  K  MAGAZINE,  3636  Woodview  Trace,  Indianapolis  IN  46268.  (317)875-8755.  Fax:  (317)879- 
0204.  Art  Director:  Dianne  Bartley.  Estab.  1968.  Kiwanis  International's  youth  magazine  for  (college  age) 
students  emphasizing  service,  leadership,  etc.  Published  5  times/year.  Circ.  12,000.  Originals  and  sample 
copies  returned  to  artist  at  job's  completion. 

Illustrations:  Approached  by  more  than  30  illustrators/year.  Buys  1-2  illustrations/issue.  Works  on  assign 
ment  only.  Needs  editorial  illustration.  "We  look  for  variety."  Send  query  letter  with  photocopies,  photo 
graphs,  tearsheets  and  SASE.  Samples  are  filed.  Will  contact  for  portfolio  review  if  interested.  Portfolio 
should  include  tearsheets  and  slides.  Pays  on  acceptance;  $100  for  b&w,  $250  for  color  cover;  $50  for  b&w, 
$150  for  color  inside. 

CITY  LIMITS,  40  Prince  St.,  New  York  NY  10012.  (212)925-9820.  Fax:  (212)966-3407.  Senior  Editor: 
Kim  Nauer.  Estab.  1976.  Monthly  urban  affairs  magazine  covering  issues  important  to  New  York  City's  low- 
and  moderate-income  neighborhoods,  including  housing,  community  development,  the  urban  environment, 
crime,  public  health  and  labor.  Circ.  10,000.  Originals  returned  at  job's  completion.  Sample  copies  for  9  X 12 
SASE  and  4  first-class  stamps. 

•  Plans  to  publish  more  cartoons  in  the  future.  Would  like  to  see  more  submissions. 
Cartoons:  Buys  5  cartoons/year.  Prefers  N.Y.C.  urban  affairs — social  policy,  health  care,  environment  and 
economic  development.  Prefers  political  cartoons;  single,  double  or  multiple  panel  b&w  washes  and  line 
drawings  without  gaglines.  Send  query  letter  with  finished  cartoons  and  tearsheets.  Samples  are  filed.  Reports 
back  within  1  month.  Buys  first  rights  and  reprint  rights.  Pays  $35-50  for  b&w. 

Illustrations:  Buys  2-3  illustrations/issue.  Must  address  urban  affairs  and  social  policy  issues,  affecting  low 
and  moderate  income  neighborhoods,  primarily  in  New  York  City.  Considers  pen  &  ink,  watercolor,  collage, 
airbrush,  charcoal,  mixed  media  and  anything  that  works  in  b&w.  Send  postcard  sample  or  query  letter  with 
tearsheets,  photocopies,  photographs  and  SASE.  Samples  are  filed.  Reports  back  within  1  month.  Request 
portfolio  review  in  original  query.  Buys  first  rights.  Pays  on  publication;  $50-100  for  b&w  cover;  $50  for 
b&w  inside;  $25-50  for  spots.  "Our  production  schedule  is  tight,  so  publication  is  generally  within  two  weeks 
of  acceptance,  as  is  payment."  Finds  artists  through  other  publications,  word  of  mouth  and  submissions. 
Tips:  "Make  sure  you've  seen  the  magazine  before  you  submit.  Our  niche  is  fairly  specific."  Freelancers 
"are  welcome  to  call  and  talk." 


1 36    Artist's  &  Graphic  Designer's  Market  '97 

CLASSIC  AUTO  RESTORER,  P.O.  Box  6050,  Mission  Viejo  CA  92690.  (714)855-8822.  Fax:  (714)855- 
3045  Editor:  Don  Burger.  Estab.  1989.  Monthly  consumer  magazine  with  focus  on  collecting,  restoring 
and  enjoying  classic  cars.  Circ.  100,000.  Accepts  previously  published  artwork.  Originals  returned  at  job's 
completion.  Sample  copies  available  for  $5.50.  ,  ,.,.,, 

illustrations:  Approached  by  5-10  illustrators/year.  Buys  2-3  illustrations/issue.  Preters  technical  illustra 
tions  and  cutaways  of  classic/collectible  automobiles  through  1 972.  Considers  pen  &  ink,  watercolor,  airbrush, 
acrylic,  marker,  colored  pencil,  oil,  charcoal,  mixed  media  and  pastel.  Send  query  letter  with  SASE,  slides, 
photographs  and  photocopies.  Samples  are  filed  or  returned  by  SASE  if  requested  by  artist.  Reports  back  to 
the  artist  only  if  interested.  Buys  one-time  rights.  Pays  on  publication;  $300  for  color  cover;  $35  for  b&w, 
$100  for  color  inside;  technical  illustrations  negotiable.  Finds  artists  through  submissions. 
Tips:  Areas  most  open  to  freelance  work  are  technical  illustrations  for  feature  articles  and  renderings  of 
classic  cars  for  various  sections. 

CLASSIC  TOY  TRAINS,  2107  Crossroads  Circle,  Waukesha  WI 53 187.  Fax:  (414)796-1778.  Art  Director: 
Jane  Lucius.  Estab.  1987.  8  issues/year  magazine  emphasizing  collectible  toy  trains.  Circ.  85,000.  Accepts 
previously  published  material.  Original  artwork  sometimes  returned  to  artist  after  publication.  Sample  copies 
available.  Art  guidelines  available  for  SASE  with  first-class  postage. 

«  Published  by  Kalmbach  Publishing.  Also  see  listings  for  Model  Railroader,  Nutshell  News,  Trains, 

Astronomy  and  Finescak  Modeler. 

Illustrations:  Send  postcard  sample.  Accepts  disk  submissionvS  compatible  with  Adobe  Illustrator  5.5.  Sam 
ples  are  filed  or  returned  only  if  requested.  Reports  back  only  if  interested.  Negotiates  payment  and  rights 
purchased. 

Design:  Needs  freelancers  for  design.  100%  of  design  demands  knowledge  of  Adobe  Photoshop  3.0,  QuarkX 
Press  3.3  or  Adobe  Illustrator  5.5.  Send  query  letter  with  brochure,  resume  or  samples.  Pay  is  negotiated. 

CLEANING  BUSINESS,  Box  1273,  Seattle  WA  98111.  (206)622-4241.  Fax:  (206)622-6876.  Publisher: 
Bill  Griffin.  Submissions  Editor:  Jim  Saunders.  Quarterly  magazine  with  technical,  management  and  human 
relations  emphasis  for  self-employed  cleaning  and  maintenance  service  contractors.  Circ.  6,000.  Prefers  first 
publication  material.  Simultaneous  submissions  OK  "if  to  noncompeting  publications."  Original  artwork 
returned  after  publication  if  requested  by  SASE.  Sample  copy  $3. 

Cartoons:  Buys  1-2  cartoons/issue.  Must  be  relevant  to  magazine's  readership.  Prefers  b&w  line  drawings. 
Illustrations:  Buys  approximately  12  illustrations/issue  including  some  humorous  and  cartoon-style  illustra 
tions.  Send  query  letter  with  samples.  "Don't  send  samples  unless  they  relate  specifically  to  our  market." 
Samples  returned  by  SASE.  Buys  first  publication  rights.  Reports  only  if  interested.  Pays  $10-15/hour  for 
design.  Pays  for  illustration  by  project  $3-15.  Pays  on  publication. 

Tips:  "Our  budget  is  extremely  limited.  Those  who  require  high  fees  are  really  wasting  their  time.  We  are 
interested  in  people  with  talent  and  ability  who  seek  exposure  and  publication.  Our  readership  is  people  who 
work  for  and  own  businesses  in  the  cleaning  industry,  such  as  maid  services;  janitorial  contractors;  carpet, 
upholstery  and  drapery  cleaners;  fire,  odor  and  water  damage  restoration  contractors;  etc.  If  you  have  material 
relevant  to  this  specific  audience,  we  would  definitely  be  interested  in  hearing  from  you." 

CLEVELAND  MAGAZINE,  Dept  AGDM,  1422  Euclid  Ave.,  Suite  730,  Cleveland  OH  44115.  (216)771- 
2833.  Fax:  (216)781-6318.  E-mail:  clevemag@aol.com.  Contact:  Gary  Sluzewski.  Monthly  city  magazine, 
b&w  with  4-color  cover,  emphasizing  local  news  and  information.  Circ.  45,000.  40%  of  freelance  work 
demands  knowledge  of  QuarkXPress,  Aldus  FreeHand  or  Adobe  Photoshop. 

Illustrations:  Approached  by  100  illustrators/year.  Buys  5-6  editorial  illustrations/issue  on  assigned  themes. 
Sometimes  uses  humorous  illustrations.  Send  postcard  sample  with  brochure  or  tearsheets.  Accepts  disk 
submissions.  Please  include  application  software.  Call  or  write  for  appointment  to  show  portfolio  of  printed 
samples,  final  reproduction/product,  color  tearsheets  and  photographs.  Pays  $300-700  for  color  cover;  $75- 
200  for  b&w,  $150-400  for  color  inside;  $75-150  for  spots. 

Tips:  "Artists  used  on  the  basis  of  talent.  We  use  many  talented  college  graduates  just  starting  out  in  the 
field.  We  do  not  publish  gag  cartoons  but  do  print  editorial  illustrations  with  a  humorous  twist.  Full  page 
editorial  illustrations  usually  deal  with  local  politics,  personalities  and  stories  of  general  interest.  Generally, 
we  are  seeing  more  intelligent  solutions  to  illustration  problems  and  better  techniques.  The  economy  has 
drastically  affected  our  budgets;  we  pick  up  existing  work  as  well  as  commissioning  illustrations." 

^CLUBHOUSE,  Box  15,  Berrien  Springs  MI  49103.  (616)471-9009.  Fax:  (616)471-4661.  Editor:  Krista 
Phillips.  Bimonthly  b&w  magazine  emphasizing  stories,  puzzles  and  illustrations  for  children  ages  9-15. 
8!/2X  11  format,  amply  illustrated.  Circ.  2,000.  Accepts  previously  published  material.  Returns  original  art 
work  after  publication  if  requested.  Sample  copy  for  SASE  with  postage  for  3  oz. 
Illustrations:  Approached  by  over  100  illustrators/year.  Buys  4-5  illustrations/issue  from  freelancers  on 
assignment  only  in  style  of  Debora  Weber/Victoria  Twichell- Jensen.  Prefers  pen  &  ink,  charcoal/pencil  and 
all  b&w  media.  Assignments  made  on  basis  of  samples  on  file,  Send  query  letter  with  resume  and  samples 
to  be  kept  on  file.  Portfolio  should  include  b&w  final  reproduction/product,  tearsheets  and  photostats.  Usually 
buys  one-time  rights.  Pays  on  acceptance  according  to  published  size:  $30  for  b&w  cover;  $25  full  page, 


Magazines     137 

$18  for  !/2  page,  $15  for  1A  page,  $12  for  1A  page  b&w  inside.  Finds  most  artists  through  references/word- 
of-mouth  and  mailed  samples  received. 

Tips:  Prefers  "natural,  well-proportioned,  convincing  expressions  for  people,  particularly  kids.  Children's 
magazines  must  capture  the  attention  of  the  readers  with  fresh  and  innovative  styles — interesting  forms.  I 
continually  search  for  new  talents  to  illustrate  the  magazine  and  try  new  methods  of  graphically  presenting 
stories.  Samples  illustrating  children  and  pets  in  natural  situations  are  very  helpful.  Tearsheets  are  also  helpful. 
I  do  not  want  to  see  sketchbook  doodles,  adult  cartoons  or  any  artwork  with  an  adult  theme.  No  fantasy, 
dragons  or  mystical  illustrations." 

^COBBLESTONE,  THE  HISTORY  MAGAZINE  FOR  YOUNG  PEOPLE,  Cobblestone  Publishing, 
Inc.,  7  School  St.,  Peterborough  NH  03458.  (603)924-7209.  Fax:  (603)924-7380.  Art  Director:  Ann  Dillon. 
Assistant  Art  Director:  Lisa  Brown.  Monthly  magazine  emphasizing  American  history;  features  nonfiction, 
supplemental  nonfiction,  fiction,  biographies,  plays,  activities  and  poetry  for  children  ages  8-14.  Circ.  38,000. 
Accepts  previously  published  material  and  simultaneous  submissions.  Sample  copy  $3.95  with  8X10  SASE. 
Material  must  relate  to  theme  of  issue;  subjects  and  topics  published  in  guidelines  for  SASE.  Freelance  work 
demands  knowledge  of  Adobe  Illustrator  and  Adobe  Photoshop. 

«  Other  magazines  published  by  Cobblestone  include  Calliope  (world  history),  Faces  (cultural  anthro 
pology)  and  Odyssey  (science).  All  for  kids  ages  8-15. 

Illustrations:  Buys  1-2  illustrations/issue.  Prefers  historical  theme  as  it  pertains  to  a  specific  feature.  Works 
on  assignment  only.  Send  query  letter  with  brochure,  resume,  business  card  and  b&w  photocopies  or  tearsheets 
to  be  kept  on  file  or  returned  by  SASE.  Write  for  appointment  to  show  portfolio.  Buys  all  rights.  Pays  on 
publication;  $10-125  for  b&w,  $20-210  for  color  inside.  Artists  should  request  illustration  guidelines. 
Tips:  "Study  issues  of  the  magazine  for  style  used.  Send  samples  and  update  samples  once  or  twice  a  year 
to  help  keep  your  name  and  work  fresh  in  our  minds." 

{COLLEGE  BROADCASTER  MAGAZINE,  71  George  St.,  Providence  RI 02912-1824.  (401)863-2225. 
Fax:  (401)863-2221.  Editor:  JoAnn  Forgit.  Estab.  1989.  Bimonthly  2-color  trade  journal;  magazine  format; 
"for  college  radio  and  television  stations,  communication  and  film  depts.;  anything  related  to  student  station 
operations  or  careers  in  electronic  media."  Circ.  2,000  copies.  Accepts  previously  published  artwork.  Original 
artwork  is  returned  at  job's  completion  if  requested  upon  submission.  Sample  copies  available  for  SASE 
with  first-class  postage.  Needs  computer  literate  freelancers  familiar  with  Aldus  PageMaker,  Aldus  FreeHand 
and  Adobe  Photoshop. 

Illustrations:  Approached  by  1-3  freelance  illustrators/year.  Needs  editorial  and  technical  illustrations. 
Prefers  all  "cartoons  and  funky  covers."  Considers  pen  &  ink  and  marker.  Contact  through  artist  rep  or  send 
query  letter  with  tearsheets  and  photographs.  Samples  are  filed.  Reports  back  only  if  interested.  Publication 
will  contact  artist  for  porfolio  review  if  interested.  Portfolio  should  include  photocopies.  Buys  one-time 
rights.  Pays  5  copies. 

Tips:  "Be  aware  of  what's  happening  in  the  media  industry,  especially  what's  hot  in  college  radio  and/or 
TV.  Keep  it  topical." 

COLLISION®  MAGAZINE,  Box  M,  Franklin  MA  02038.  (508)528-6211.  Editor:  Jay  Kruza.  Cartoon 
Editor:  Brian  Sawyer.  Monthly  magazine  with  an  audience  of  new  car  dealers,  auto  body  repair  shops  and 
towing  companies.  Articles  are  directed  at  the  managers  of  these  small  businesses.  Circ.  16,000.  Prefers 
original  material  but  may  accept  previously  published  material.  Sample  copy  $4.  Art  guidelines  for  SASE 
with  first-class  postage. 

Cartoons:  Buys  3  cartoons/issue.  Prefers  themes  that  are  positive  or  corrective  in  attitude.  Prefers  single 
panel  b&w  line  drawings  with  gagline.  Send  rough  versions  or  finished  cartoons.  Reports  back  in  2  weeks 
or  samples  returned  by  SASE.  Buys  one-time  rights  and  reprint  rights.  Pays  $10/single  panel  b&w  line 
cartoon. 

Illustrations:  Buys  about  2  illustrations/issue  based  upon  a  2-year  advance  editorial  schedule.  Send  query 
letter  including  phone  number  and  time  to  call,  with  brochure,  tearsheets,  photostats,  photocopies,  slides  and 
photographs.  Samples  are  returned  by  SASE.  "We  prefer  clean  pen  &  ink  work  but  will  use  color."  Reports 
back  within  15-30  days.  "Pays  on  acceptance  for  assigned  artwork  ranging  from  $25  for  spot  illustrations 
up  to  $200  for  full-page  material." 

CONCRETE  PRODUCTS,  29  N.  Wacker  Dr.,  Chicago  IL  60606.  (312)726-2802.  Fax:  (312)726-2574. 

Art  Director:  Sundee  Koffarnus.  Estab.  1894.  Monthly  trade  journal.  Circ.  28,000. 

Illustrations:  Approached  by  10  illustrators/year.  Buys  2  illustrations/year.  Works  on  assignment  only. 

Looking  for  realistic,  technical  style.  75%  of  freelance  work  demands  knowledge  of  Adobe  Illustrator.  Send 

query  letter  with  brochure  and  samples  or  slides.  Samples  are  filed  or  are  returned  by  SASE  if  requested  by 

artist.  Reports  back  to  the  artist  only  if  interested.  Write  for  appointment  to  show  portfolio  of  thumbnails, 

roughs,  final  art,  b&w  and  color  tearsheets.  Rights  purchased  vary  according  to  project.  Pays  $300  for  color 

cover;  $100  for  b&w,  $200  for  color  inside. 

Tips:  Prefers  local  artists.  "Get  lucky,  and  approach  me  at  a  good  time.  A  follow-up  call  is  fine,  but  pestering 

me  will  get  you  nowhere.  Few  people  ever  call  after  they  send  material.  This  may  not  be  true  of  most  art 


1 38    Artist's  &  Graphic  Designer's  Market  '97 

directors,  but  I  prefer  a  somewhat  casual,  friendly  approach.  Also,  being  'established'  means  nothing.  I  prefer 
to  use  new  illustrators  as  long  as  they  are  professional  and  friendly,'1 

CONDE  NAST  TRAVELER,  360  Madison  Ave.,  I Oth  Floor,  New  York  NY  100I7.  (212)880-2142.  Fax: 
(212)880-2190.  Design  Director:  Robert  Best.  Estab.  1987.  Monthly  travel  magazine  with  emphasis  on  "truth 
in  the  travel  industry."  Geared  toward  upper  income  40-50  year  olds  with  time  to  spare,  ("ire.  1  million. 
Originals  are  returned  at  job's  completion.  Sample  copies  and  art  guidelines  available.  Freelance  work 
demands  knowledge  of  QuarkXPress,  Adobe  Illustrator  and  Adobe  Photoshop. 

Illustrations:  Approached  by  5  illustrators/week.  Buys  5  illustrations/issue.  Works  on  assignment  only. 
Considers  pen  &  ink,  collage,  oil  and  mixed  media.  Send  query  letter  with  tearsheets.  Samples  are  filed. 
Does  not  report  back,  in  which  case  the  artist  should  wait  for  assignment.  To  show  a  portfolio,  mail  b&w 
and  color  tearsheets.  Buys  first  rights.  Pays  on  publication;  $500  quarter  page  spot,  $1,000-2,500  feature. 

CONFRONTATION:  A  LITERARY  JOURNAL,  English  Department,  C,W.  Post,  Long  Island  Univer 
sity,  Brookville  NY  11548.  (516)299-2391.  Fax:  (516)299-2735,  Editor:  Martin  Tucker.  Estab.  1968.  Semian 
nual  literary  magazine  devoted  to  the  short  story  and  poem,  for  a  literate  audience  open  to  all  forms,  new 
and  traditional.  Circ.  2,000.  Sample  copies  available  for  $3.  20%  of  freelance  work  demands  computer  skills. 
Illustrations:  Approached  by  10-15  illustrators/year.  Buys  2-3  illustrations/issue.  Works  on  assignment  only. 
Considers  pen  &  ink  and  collage.  Send  query  letter  with  SASE  and  photocopies.  Samples  are  not  filed  and 
are  returned  by  SASE.  Reports  back  within  1-2  months  only  if  interested,  Rights  purchased  vary  according 
to  project.  Pays  on  publication;  $50-100  for  b&w,  $100-250  for  color  cover;  $25-50  for  b&w,  $50-75  for 
color  inside;  $25-75  for  spots. 

^CONSERVATORY  OF  AMERICAN  LETTERS,  Box  298,  Thomaston  ME  04861.  (207)354-0753. 
Editor:  Bob  Olmsted.  Estab.  1986.  Quarterly  Northwoods  journal  emphasizing  literature  for  literate  and 
cultured  adults.  Original  artwork  returned  after  publication. 
Cartoons:  Pays  $5  for  b&w  cartoons. 

Illustrations:  Approached  by  30-50  illustrators/year.  uVery  little  illustration  used.  Find  out  what  is  coming 
up,  then  send  something  appropriate.  Unsolicited  'blind1  portfolios  are  of  little  help."  Portfolio  review  not 
required.  Buys  first  rights,  one-time  rights  or  reprint  rights.  Pays  on  acceptance;  $5  for  b&w,  $30  for  color 
cover;  $5  for  b&w,  $30  for  color  inside. 

CONSTRUCTION  EQUIPMENT  OPERATION  AND  MAINTENANCE,  Construction  Publica 
tions,  Inc.,  Box  1689,  Cedar  Rapids  IA  52406.  (319)366-1597.  Editor-in-Chief:  C,K.  Parks.  Estab.  1948. 
Bimonthly  b&w  tabloid  with  4-color  cover.  Concerns  heavy  construction  and  industrial  equipment  for  con 
tractors,  machine  operators,  mechanics  and  local  government  officials  involved  with  construction.  Circ. 
67,000.  Original  artwork  not  returned  after  publication.  Free  sample  copy. 

Cartoons:  Buys  8-10  cartoons/issue.  Interested  in  themes  "related  to  heavy  construction  industry"  or 
"cartoons  that  make  contractors  and  their  employees  'look  good'  and  feel  good  about  themselves";  single 
panel.  Send  finished  cartoons  and  SASE.  Reports  within  2  weeks.  Buys  all  rights,  but  may  reassign  rights 
to  artist  after  publication.  Pays  $25  for  b&w.  Reserves  right  to  rewrite  captions, 

^CONSUMERS  DIGEST,  5705  N,  Lincoln,  Chicago  IL  60659.  (312)275-3590.  Fax:  (312)275-7273.  Cor 
porate  Art  Director:  Beth  Ceisel.  Estab.  1961,  Frequency:  Bimonthly  consumer  magazine  offering  "practical 
advice,  specific  recommendations,  and  evaluations  to  help  people  spend  wisely."  Circ.  1,100,()0(),  Art  guide 
lines  available. 

Illustration:  50-60%  of  freelance  illustration  demands  knowledge  of  Aldus  FreeHand,  Adobe  Photoshop, 
Adobe  Illustrator.  Send  postcard  sample  or  query  letter  with  printed  samples,  tearsheets.  Accepts  disk  submis 
sions  compatible  with  QuarkXPress  version  3.3,  System  7.5  and  above  programs.  Samples  are  filed  or  are 
returned  by  SASE.  Reports  back  only  if  interested.  Buys  first  rights.  Pays  $500  minimum  for  b&w  inside. 
Pays  for  $300-400  for  spots.  Finds  illustrators  through  American  Showcase  and  Workbook. 

^CONTACT  ADVERTISING,  Box  3431,  Ft.  Pierce  FL  34948.  (407)464-5447.  Editor:  Herman  Nietzche. 
Estab.  1971.  Publishes  26  national  and  regional  magazines  and  periodicals  covering  adult  oriented  subjects 
and  alternative  lifestyles.  Circ.  1  million.  Sample  copies  available.  Art  guidelines  for  SASE  with  first-class 
postage. 

«  Some  titles  of  publications  are  Swingers  Today  and  Swingers  Update,  Publishes  cartoons  and  illus 
trations  (not  necessarily  sexually  explicit)  which  portray  relationships  of  a  non-traditional  number  of 
partners. 

Cartoons:  Approached  by  9-10  cartoonists/year.  Buys  3-4  cartoons/issue.  Prefers  sexually  humorous  car 
toons.  Send  query  letter  with  finished  cartoons.  Samples  are  filed  or  returned  by  SASE  if  requested  by  artist. 
Reports  back  within  30  days.  Rights  purchased  vary  according  to  project.  Pays  $15  for  b&w. 
Illustrations:  Approached  by  9-10  illustrators/year.  Buys  2-4  illustrations/issue.  Prefers  pen  &  ink  drawings 
to  illustrate  adult  fiction.  Considers  pen  &  ink.  Send  query  letter  with  photocopies  and  SASE.  Accepts  ASCII 
formatted  disk  submissions.  Samples  are  filed  or  are  returned  by  SASE.  Reports  back  within  30  days.  Will 


Magazines     139 


"I  specialize  in  a  traditional  American  cartoon  style 
with  a  contemporary  twist,"  says  M.E  Cohen  of 
Smart  Art  in  New  York  City.  Cohen  rendered  this 
scratching  dog  to  give  readers  of  Consumers  Digest 
"an  immediate  understanding  of  the  subject  of  the 
article  by  delivering  a  strong  concept  with  a  hu 
morous  execution."  The  ink  and  watercolor  illus 
tration  accompanied  a  short  article  entitled  "De 
feating  Fleas." 


contact  for  portfolio  review  if  interested.  Portfolio  should  include  final  art.  Rights  purchased  vary.  Pays  $15- 
35  for  b&w.  Finds  artists  through  word  of  mouth,  referrals  and  submissions. 
Tips:  "Meet  the  deadline." 

COOK  COMMUNICATIONS  MINISTRIES,  (formerly  David  C.  Cook  Publishing  Co.),  7125  Disc  Dr., 
Colorado  Springs  CO  80918.  Director  of  Design  Services:  Randy  R.  Maid.  Publisher  of  magazines,  teaching 
booklets,  visual  aids  and  filmstrips  for  Christians,  "all  age  groups." 
Cartoons:  Approached  by  250  cartoonists/year.  Pays  $50  for  b&w;  $65  for  color. 
Illustrations:  Buys  about  30  full-color  illustrations/week.  Send  tearsheets,  slides  or  photocopies  of  pre 
viously  published  work;  include  self-promo  pieces.  No  samples  returned  unless  requested  and  accompanied 
by  SASE.  Works  on  assignment  only.  Pays  on  acceptance;  $550  for  color  cover;  $350  for  color  inside. 
Considers  complexity  of  project,  skill  and  experience  of  artist  and  turnaround  time  when  establishing  pay 
ment.  Buys  all  rights.  Originals  can  be  returned  in  most  cases. 

Tips:  "We  do  not  buy  illustrations  or  cartoons  on  speculation.  We  welcome  those  just  beginning  their  careers, 
but  it  helps  if  the  samples  are  presented  in  a  neat  and  professional  manner.  Our  deadlines  are  generous  but 
must  be  met.  We  send  out  checks  as  soon  as  final  art  is  approved,  usually  within  two  weeks  of  our  receiving 
the  art.  We  want  art  radically  different  from  normal  Sunday  School  art.  Fresh,  dynamic,  the  highest  of  quality 
is  our  goal;  art  that  appeals  to  preschoolers  to  senior  citizens;  realistic  to  humorous,  all  media." 

JCOPING,  P.O.  Box  682268,  Franklin  TN  37068.  (615)790-2400.  Fax:  (615)794-0179.  Editor:  Steve  Rog 
ers.  Estab.  1987.  "Coping  is  a  bimonthly,  nationally-distributed  consumer  magazine  dedicated  to  providing 
the  latest  oncology  news  and  information  of  greatest  interest  and  use  to  its  readers.  Readers  are  cancer 
patients,  their  loved  ones,  support  group  leaders,  oncologists,  oncology  nurses  and  other  allied  health  profes 
sionals.  The  style  is  very  conversational  and,  considering  its  sometimes  technical  subject  matter,  quite  compre 
hensive  to  the  layman.  The  tone  is  upbeat  and  generally  positive,  clever  and  even  humorous  when  appropriate, 
and  very  credible."  Circ.  80,000.  Accepts  previously  published  artwork.  Originals  returned  at  job's  comple 
tion.  Sample  copy  available  for  $2.50.  Art  guidelines  for  SASE  with  first-class  postage. 

•  Also  publishes  Cope.  All  writers  and  artists  who  contribute  to  these  publications  volunteer  their 
services  without  pay  for  the  benefit  of  cancer  patients,  their  loved  ones  and  caregivers. 

^CORPORATE  REPORT,  105  S.  Fifth  St.,  Suite  100,  Minneapolis  MN  55402-9018.  (612)338-4288.  Fax: 
(612)373-0195.  Website:  http://citymedia.com/crm/.  Art  Director:  Jonathan  Hankin.  Estab.  1969.  Monthly 
magazine  covering  statewide  business  news  for  a  consumer  audience.  Circ.  18,000.  Samples  and  art  guidelines 
available. 

Cartoons:  Approached  by  10  cartoonists/year.  Buys  5  cartoons/issue.  Prefers  business  or  office  themes. 
Prefers  single  panel,  humorous,  b&w  washes  or  line  drawings,  with  gaglines.  Send  query  letter  with  tearsheets. 
Samples  are  filed.  Reports  back  only  if  interested.  Buys  one-time  rights.  Pays  $50-100  for  b&w  and  color. 
Illustration:  Approached  by  50  illustrators/year.  Buys  2  illustrations/issue.  Prefers  strong  graphical  content; 
business  metaphors  and  editorial  themes.  Considers  all  media.  Send  postcard  sample.  After  initial  mailing, 
send  follow-up  postcard  sample  every  2  months.  "We  will  accept  work  compatible  with  QuarkXPress  3.3., 
Adobe  Illustrator  6.0,  Adobe  Photoshop."  Samples  are  filed.  Reports  back  only  if  interested.  To  arrange 
portfolio  review  artist  should  follow-up  with  call  after  initial  query.  Portfolio  should  include  b&w,  color 
roughs,  slides,  tearsheets  and  transparencies.  Buys  one-time  rights.  Pays  $500-1,000  for  cover;  $100-400  for 


1 40     Artist's  &  Graphic  Designer's  Market  '97 

inside.  Pays  $100  for  spots.  Finds  illustrators  through  agents,  submissions,  creative  sourcebooks,  magazines. 
Design:  Needs  freelancers  for  production.  Prefers  local  designers  with  experience  in  QuarkXPress  magazine 
publication.  100%  of  freelance  work  demands  knowledge  of  Adobe  Photoshop  3.0,  Adobe  Illustrator  6.0, 
QuarkXPress  3.3.  Send  query  letter  with  printed  samples. 
Tips:  "I  like  work  which  has  strong  graphic  qualities  and  a  good  sense  of  mood  and  color/ 

COUNTRY  AMERICA,  1716  Locust  St.,  Des  Moines  IA  50309-3023.  (515)284-2135.  Fax:  (515)284- 
3035.  Art  Director:  Ray  Neubauer.  Estab.  1989.  Consumer  magazine  "emphasizing  entertainment  and  life 
style  for  people  who  enjoy  country  life  and  country  music/1  Bimonthly  4-color  magazine.  Circ,  900,000. 
Illustrations:  Approached  by  10-20  illustrators/year.  Buys  1-2  illustrations/issue,  10-15  illustrations/year 
from  freelancers  on  assignment  only.  Contact  through  artist  rep  or  send  query  letter  with  brochure,  tearsheets, 
slides  and  transparencies.  Samples  are  filed.  Reports  back  only  if  interested.  Buys  all  rights.  Pays  on  accep 
tance;  negotiable. 

THE  COVENANT  COMPANION,  5101  N.  Francisco  Ave.,  Chicago  IL  60625.  (312)784-3000.  Editor: 
John  E.  Phelan,  Jr.  Monthly  b&w  magazine  with  4-color  cover  emphasizing  Christian  life  and  faith.  Circ. 
23,500.  Original  artwork  returned  after  publication  if  requested.  Sample  copy  $2,25.  Freelancers  should  be 
familiar  with  Aldus  PageMaker  and  CorelDraw.  Art  guidelines  available. 

Cartoons:  Needs  cartoons  with  contemporary  Christian  themes— church  life,  personal  life,  theology.  Pays 
$15  for  b&w. 

Illustrations:  Uses  b&w  drawings  or  photos  about  Easter,  Advent,  Lent  and  Christmas.  Works  on  submission 
only.  Write  or  submit  art  10  weeks  in  advance  of  season.  Send  query  letter  with  brochure,  photocopies, 
photographs,  slides,  transparencies  and  SASE.  Reports  "within  a  reasonable  time."  Buys  first  North  Ameri 
can  serial  rights.  Pays  1  month  after  publication;  $75  for  color  cover;  $20  for  b&w,  $50  for  color  inside. 
More  photos  than  illustrations. 

Tips:  "We  usually  have  some  rotating  file,  if  we  are  interested,  from  which  material  may  be  selected,  Submit 
copies/photos,  etc.  which  we  can  hold  on  file." 

JCRAFTS  'N  THINGS,  2400  Devon,  Suite  375,  Des  Plaines  IL  60018-4618.  (847)635-5800.  Fax: 

(847)635-6311.  Editorial  Director:  Julie  Stephani.  Estab.  1975.  General  crafting  magazine  published  10  times 

yearly.  Circ.  305,000.  Originals  returned  at  job's  completion.  Sample  copies  available.  Art  guidelines  for 

SASE  with  first-class  postage. 

•  Crafts  'n  Things  is  a  "how  to"  magazine  for  crafters.  The  magazine  is  open  to  crafters  submitting 
designs  and  step-by-step  instruction  for  projects  such  as  Christmas  ornaments,  cross-stitched  pillows, 
stuffed  animals  and  quilts.  They  do  not  buy  cartoons  and  illustrations. 

Design:  Needs  freelancers  for  design.  Send  query  letter  with  photographs.  Pays  by  project  $50-300.  Finds 

artists  through  submissions. 

Tips:  "Our  designers  work  freelance.  Send  us  photos  of  your  original  craft  designs  with  clear  instructions. 

Skill  level  should  be  beginning  to  intermediate.  We  concentrate  on  general  crafts  and  needlework.  Call  or 

write  for  submission  guidelines." 

CRICKET,  The  Magazine  for  Children,  Box  300,  Peru  IL  61354.  Senior  Art  Director:  Ron  McCutchan. 

Estab.  1973.  Monthly  magazine  emphasizes  children's  literature  for  children  ages  6-14.  Design  is  fairly  basic 
and  illustration-driven;  full-color  with  2  basic  text  styles.  Circ.  110,000.  Original  artwork  returned  after 
publication.  Sample  copy  $2;  art  guidelines  for  SASE  with  first-class  postage. 

Cartoons:  "We  rarely  run  cartoons,  but  those  we  have  run  are  1-2  pages  in  format  (7x9  page  dimension); 
we  have  more  short  picture  stories  rather  than  traditional  cartoons;  art  styles  are  more  toward  children's  book 
illustration." 

Illustrations:  Approached  by  600-700  illustrators/year.  Works  with  75  illustrators/year.  Buys  600  illustra 
tions/year.  Needs  editorial  (children's)  illustration  in  style  of  Trina  Schart  Hyman,  Charles  Mikolaycak,  Troy 
Howell,  Janet  Stevens  and  Quentin  Blake.  Uses  artists  mainly  for  cover  and  interior  illustration.  Prefers 
realistic  styles  (animal  or  human  figure);  occasionally  accepts  caricature.  Works  on  assignment  only.  Send 
query  letter  with  SASE  and  samples  to  be  kept  on  file,  "if  I  like  it."  Prefers  photocopies  and  tearsheets  as 
samples.  Samples  not  kept  on  file  are  returned  by  SASE.  Reports  within  4-6  weeks.  To  show  a  portfolio, 
include  "several  pieces  that  show  an  ability  to  tell  a  continuing  story  or  narrative."  Does  not  want  to  see 
"overly  slick,  cute  commercial  art  (i.e.,  licensed  characters  and  overly  sentimental  greeting  cards)."  Buys 
reprint  rights.  Pays  45  days  from  receipt  of  final  art;  $750  for  color  cover;  $50-150  for  b&w,  $100-250  for 
color  inside. 

Tips:  "Since  a  large  proportion  of  the  stories  we  publish  involve  people,  particularly  children,  please  try  to 
include  several  samples  with  faces  and  full  figures  in  an  initial  submission  (that  is,  if  you  are  an  artist  who 
can  draw  the  human  figure  comfortably).  It's  also  helpful  to  remember  that  most  children's  publishers  need 
artists  who  can  draw  children  from  many  different  racial  and  ethnic  backgrounds*" 

^CURRENTS,  212  W.  Cheyenne  Mountain  Blvd.,  Colorado  Springs  CO  80906.  (719)579-8759.  Fax: 
(719)576-6238.  Editor:  Greg  Moore.  Estab.  1979.  Quarterly  magazine  with  emphasis  on  kayaking,  rafting 


Nagazlnes     i  4  i 

or  river  canoeing  and  conservation  of  rivers.  Circ.  10,000.  Originals  returned  at  job's  completion.  Sample 
copies  available  for  $1.  Art  guidelines  available. 

Cartoons:  Prefers  humorous  cartoons;  single  panel  b&w  line  drawings.  Send  query  letter  with  finished 
cartoons.  Samples  are  filed  or  are  returned  by  S  ASE  if  requested  by  artist.  Reports  back  to  the  artist  only  if 
interested.  Negotiates  rights  purchased.  Pays  $30-60  for  b&w. 

illustrations:  Send  query  letter  with  SASE,  tearsheets  and  photographs,  Samples  are  filed  or  returned  by 
SASE  if  requested  by  artist.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should 
include  b&w  final  art,  tearsheets  and  photographs.  Negotiates  rights  purchased.  Pays  on  publication;  $30-60 
for  b&w  inside. 

Tips:  "Please  send  appropriate  materials  on  areas  of  above  focus  only.  We  prefer  artists  with  river  experi 
ence." 

{CURRICULUM  VITAE,  Rd.  #1,  Box  226A,  Polk  PA  16342-9204.  (814)671-1361.  Fax:  (814)432-3344. 
E-mail:  proofll4@aol.com.  Website:  http://www.well.com/user/ruz/cv/cv3toc.htm.  Editor:  Michael  Dittman. 
Estab.  1995.  Quarterly  literary  magazine.  "We're  a  Gen-X  magazine  dedicated  to  intellectual  discussion  of 
pop-culture  in  a  satirical  vein."  Circ.  2,500.  Sample  copies  available  for  6  X  9  SASE  and  3  first-class  stamps. 
Art  guidelines  available  for  #10  SASE  with  first-class  postage. 

Cartoons:  Approached  by  7  cartoonists/year.  Buys  12  cartoons/year.  Prefers  satirical  but  smart  not  New 
Yorker.  Must  be  topical  but  timeless,  twisted  also  works."  Prefers  single,  double,  or  multiple  panel,  political 
and  humorous,  b&w  washes  or  line  drawings,  with  or  without  gaglines.  Send  query  letter  with  photocopies 
and  SASE.  Samples  are  filed  or  returned  by  SASE.  Reports  back  in  2  months.  Negotiates  rights  purchased. 
Pays  on  publication;  $5-25. 

Illustration:  Approached  by  12  illustrators/year.  Buys  12-15  illustrations/year.  Open  to  all  themes  and  styles. 
Considers  all  media.  Send  query  letter  with  photocopies  and  SASE.  Samples  are  filed  or  returned  by  SASE. 
Reports  back  within  2  months.  Negotiates  rights  purchased.  Pays  on  publication;  $25-100  for  cover;  $5-15 
for  inside.  Finds  illustrators  through  word  of  mouth  and  submissions. 

Tips:  "Read  our  magazines.  We  like  edgy,  smart  new-looking  art.  We  love  first  timers  and  b&w  work.  We're 
very  eager  to  work  with  young  hungry  artists  (like  seeks  like)." 

DAKOTA  OUTDOORS,  P.O.  Box  669,  Pierre  SD  57501-0669.  (605)224-7301.  Fax:  (605)224-9210.  E- 
mail:  73613.3456@compuserve.com.  Editor:  Kevin  Hippie.  Managing  Editor:  Rachel  Engbrecht.  Estab. 
1978.  Monthly  outdoor  magazine  covering  hunting,  fishing  and  outdoor  pursuits  in  the  Dakotas.  Circ.  7,500. 
Accepts  previously  published  artwork.  Original  artwork  is  returned  at  job's  completion.  Sample  copies  and 
art  guidelines  for  SASE  with  first-class  postage. 

Cartoons:  Approached  by  10  cartoonists/year.  Buys  1-2  cartoons/issue.  Prefers  outdoor,  hunting  and  fishing 
themes.  Prefers  cartoons  with  gagline.  Send  query  letter  with  appropriate  samples  and  SASE.  Samples  are 
not  filed  and  are  returned  by  SASE.  Reports  back  within  1-2  months.  Rights  purchased  vary.  Pays  $5  for 
b&w. 

Illustrations:  Approached  by  2-10  illustrators/year.  Buys  1  illustration/issue.  Prefers  outdoor,  hunting/fish 
ing  themes,  depictions  of  animals  and  fish  native  to  the  Dakotas.  Prefers  pen  &  ink.  Accepts  submissions 
on  disk  compatible  with  Macintosh  in  Adobe  Illustrator,  Aldus  FreeHand  and  Adobe  Photoshop.  Send  TIFF, 
EPS  and  PICT  files.  Send  postcard  sample  or  query  letter  with  tearsheets,  SASE  and  copies  of  line  drawings. 
Reports  back  within  1-2  months.  To  show  a  portfolio,  mail  "high-quality  line  art  drawings."  Rights  purchased 
vary  according  to  project.  Pays  on  publication;  $5-25  for  spots. 
Tips:  "We  especially  need  line-art  renderings  of  fish,  such  as  walleye." 

JDATA  COMMUNICATIONS  MAGAZINE,  1221  Avenue  of  the  Americas,  New  York  NY  10020. 
Fax:  (212)512-6833.  Website:  http://www.ksurabia@data.com.  Art  Director:  Ken  Surabian.  Estab.  1972. 
Monthly  trade  journal  emphasizing  global  enterprise  networking  for  corporate  network  managers.  Circ. 

90,000. 

Illustration:  Approached  by  250  illustrators/year.  Buys  4  illustrations/year.  Prefers  conceptual  style.  Consid 
ers  all  media.  75%  of  freelance  illustration  demands  computer  skills.  Send  postcard  sample.  Accepts  disk 
submissions  compatible  with  QuarkXPress  7.5/version  3.3.  Send  EPS  files.  Samples  are  filed.  Does  not 
report  back.  Will  contact  for  portfolio  review  if  interested.  Buys  one-time  rights.  Pays  on  acceptance:  $  1 ,000- 
1,500  for  color  cover;  $250-750  for  color  inside.  Pays  $350  for  spots. 

Design:  Needs  freelancers  for  design,  production.  100%  of  freelance  work  demands  knowledge  of  Adobe 
Photoshop,  Adobe  Illustrator,  QuarkXPress.  Send  query  letter  with  printed  samples. 

DATAMATION,  Dept  AGDM,  275  Washington  St.,  Newton  MA  02158.  (617)558-4682.  Fax:  (617)558- 
4506.  Senior  Art  Director:  Susan  Pulaski.  Associate  Art  Director:  Dave  Gordon.  Bimonthly  trade  journal; 
magazine  format,  "computer  journal  for  corporate  computing  professionals  worldwide."  Circ.  200,000. 
Accepts  previously  published  artwork.  Original  artwork  is  returned  at  job's  completion.  Sample  copies 
available.  „ 

Cartoons:  Approached  by  60  cartoonists/year.  Buys  2  cartoons/issue.  Prefers  anything  with  a  computer- 
oriented  theme;  people  in  businesses;  style:  horizontal  cartoons";  single  panel,  b&w  line  drawings  and 


1 42    Artist's  &  Graphic  Designer's  Market  '97 

washes.  Send  query  letter  with  finished  cartoons.  "All  cartoons  should  be  sent  only  to  Andrea  Ovans, 
Assistant  Managing  Editor."  Samples  are  not  filed  and  are  returned  by  SASE.  Reports  back  within  1  month. 
Buys  first  rights.  Pays  $125  for  b&w. 

Illustrations:  Approached  by  100-200  illustrators/year.  Buys  1-2  illustrations/issue.  Works  on  assignment 
only.  Open  to  most  styles.  Considers  pen  &  ink,  watercolor,  collage,  airbrush,  acrylic,  marker,  colored  pencil, 
mixed  media  and  pastel  Send  query  letter  with  non-returnable  brochure,  tearsheets  and  photocopies.  Samples 
are  filed  and  are  not  returned.  Does  not  report  back.  To  show  a  portfolio,  mail  b&w/color  tearsheets,  photostats 
and  photocopies.  Buys  first  rights.  Pays  on  acceptance;  $150  for  b&w,  $1,000  for  color  inside. 
Tips:  "Send  non-returnable  samples  only  by  mail;  do  not  wish  to  meet  and  interview  illustrators." 

DAUGHTERS  OF  SARAH,  2121  Sheridan  Rd.,  Evanston  IL  60201-3298.  (847)866-3882.  Editor:  Liz 
Anderson.  Estab.  1974.  Quarterly  magazine  with  focus  on  religious/social  justice/Christian  feminist  theology. 
Audience  is  Christian  and  feminist.  Supports  ordination  of  women  and  inclusive  language  for  God.  Circ. 
5,000.  Accepts  previously  published  artwork.  Originals  are  returned  at  job's  completion.  Sample  copies 
available  for  $5.  Art  guidelines  for  SASE  with  first-class  postage;  address  to  Trevor  Bechtel,  Design  Director. 
Illustrations:  Approached  by  10  illustrators/year.  Buys  4  illustrations/issue.  Works  on  assignment  only. 
Prefers  Christian  feminist  themes.  Considers  pen  &  ink.  Send  postcard  sample  or  query  letter  with  brochure, 
resume,  photocopies,  photographs,  SASE,  slides,  tearsheets  and  transparencies.  Samples  are  not  filed  and 
are  returned  by  SASE.  Reports  back  within  1  month,  Buys  one-time  rights.  Pays  on  publication;  $30-50  for 
b&w  cover;  $30  for  b&w;  $15  for  spots  inside.  Finds  artists  through  submissions,  word  of  mouth. 
Tips:  Each  quarterly  issue  has  a  different  theme.  Artists  should  send  for  list  of  future  themes  and  guidelines. 
"Please  have  some  understanding  of  Christian  feminism.  Do  not  send  generic  religious  art— it  is  usually  not 
relevant  to  our  themes.  Please  do  not  send  more  than  one  or  two  samples." 

DEAD  OF  NIGHT  MAGAZINE,  916  Shaker  Rd.,  Suite  228,  Longmeadow  MA  01106-2416.  E-mail: 

genie @lsteinl.  Editor:  Lin  Stein.  Estab.  1989.  Annual  magazine  which  "offers  variety  to  fans  of  horror, 

fantasy,  mystery,  science  fiction  and  vampire-related  fiction."  Circ.  3,000.  Sample  copies  available  for  $5. 

Art  guidelines  available  for  SASE  with  first-class  postage. 

Illustrations:  Approached  by  20  illustrators/year.  Buys  5-10  illustrations/year.  Considers  pen  &  ink  and 

marker,  and  four-color  covers.  Send  query  letter  with  SASE  and  dark,  unfolded  photocopies.  Samples  are 

filed.  Reports  back  within  6  weeks.  Portfolio  review  not  required.  Buys  first  rights.  Pays  on  publication; 

$75-100  for  b&w  back  cover;  $100-150  plus  two  contributor  copies  for  color  cover;  $10-15  for  b&w  inside; 

$15  for  spots.  Finds  artists  through  market  listings,  advertising  and  flier  mailings. 

Design:  Needs  freelance  designers.  20%  of  freelance  work  demands  computer  skills.  Send  query  letter  with 

photocopies  and  SASE.  Pays  by  project  (negotiable  fee), 

Tips:  "We  can't  say  this  often  enough — artists  should  familiarize  themselves  with  the  fiction/nonfiction  we 

publish  for  a  clear  idea  of  the  type  of  illustration/photos  that  will  meet  our  needs.  At  the  very  least,  they 

should  look  over  a  back  issue  or  study  our  guidelines.  Though  the  guidelines  do  not  show  the  type  of  art  we 

use,  they  do  give  information  on  our  fiction  needs.  " 

DECORATIVE  ARTIST'S  WORKBOOK,  1507  Dana  Ave.,  Cincinnati  OH  45207.  Art  Director:  Scott 
Finke.  Estab.  1987.  "A  step-by-step  bimonthly  decorative  painting  workbook.  The  audience  is  primarily 
female;  slant  is  how-to."  Circ.  89,000.  Does  not  accept  previously  published  artwork.  Original  artwork  is 
returned  at  job's  completion.  Sample  copy  available  for  $4.65. 

Cartoons:  Approached  by  5-10  cartoonists/year.  Buys  1-5  cartoons/year.  Prefers  themes  and  styles  related 
to  the  decorative  painter;  single  panel  b&w  line  drawings  with  and  without  gagline.  Send  query  letter  with 
finished  cartoons.  Samples  are  not  filed  and  are  returned  by  SASE  if  requested  by  artist.  Reports  back  within 
1  month.  Buys  first  rights.  Pays  $50  for  b&w. 

Illustrations:  Approached  by  100  illustrators/year.  Buys  occasional  illustration;  3-4/year.  Works  on  assign 
ment  only.  Prefers  realistic  and  humorous  themes  and  styles.  Prefers  pen  &  ink,  watercolor,  airbrush,  acrylic, 
colored  pencil,  mixed  media  and  pastel.  Send  postcard  sample  or  query  letter  with  tearsheets.  Accepts  disk 
submissions  compatible  with  the  major  programs.  Send  EPS  or  PICT  files.  Samples  are  filed.  Reports  back 
to  the  artist  only  if  interested.  Buys  first  rights  or  one-time  rights.  Pays  on  publication;  $50-100  for  b&w, 
$100-300  for  color  inside. 

DELAWARE  TODAY  MAGAZINE,  201  N.  Walnut  St.,  3  Christina  Centre,  Suite  1204,  Wilmington  DE 
19801.  Fax:  (302)656-5843.  Art/Design  Director:  Ingrid  Hansen-Lynch.  Monthly  4-color  magazine  empha 
sizing  regional  interest  in  and  around  Delaware.  Features  general  interest,  historical,  humorous,  interview/ 
profile,  personal  experience  and  travel  articles.  "The  stories  we  have  are  about  people  and  happenings  in 
and  around  Delaware.  Our  audience  is  middle-aged  (40-45)  people  with  incomes  around  $79,000,  mostly 
educated.  We  try  to  be  trendy  in  a  conservative  state.'*  Circ.  25,000.  Original  artwork  returned  after  publica 
tion.  Sample  copy  available.  Needs  computer-literate  freelancers  for  illustration. 

Cartoons:  Works  on  assignment  only.  Do  not  send  gaglines.  Do  not  send  folders  of  pre-drawn  cartoons. 
Samples  are  filed.  Reports  back  only  if  interested.  Buys  first  rights  or  one-time  rights 


Hagazioes     1 43 

Illustrations:  Buys  approximately  3-4  illustrations/issue.  "I'm  looking  for  different  styles  and  techniques 
of  editorial  illustration!"  Works  on  assignment  only.  Open  to  all  styles.  Send  postcard  sample.  "Will  accept 
work  compatible  with  QuarkXPress  7.5/version  3.3.  Send  EPS  files  (CMYK,  not  RGB)."  Send  printed  color 
promos.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  printed 
samples  and  color  and  b&w  tearsheets  and  final  reproduction/product.  Pays  on  publication;  $200-400  for 
cover;  $100-150  for  inside;  $75  for  spots.  Finds  artists  through  submissions  and  self-promotions. 

DETROIT  MONTHLY  MAGAZINE,  Dept  AGDM,  1400  Woodbridge,  Detroit  MI  48207.  (313)446- 
6000.  Editor:  Megan  Swoyer.  Design  Director:  Marge  Kelly.  Emphasizes  "features  on  political,  economic, 
style,  cultural,  lifestyles,  culinary  subjects,  etc.,  relating  to  Detroit  and  region  for  middle  and  upper-middle 
class,  urban  and  suburban,  mostly  college-educated  professionals."  Circ.  approximately  100,000.  "Very 
rarely"  accepts  previously  published  material.  Sample  copy  for  SASE. 

Cartoons:  Approached  by  25  cartoonists/year.  No  editorial  cartoons.  Pays  $150,  b&w;  $200,  color. 
Illustrations:  Approached  by  1,300  illustrators/year.  Buys  10/issue.  Works  on  assignment  only.  Send  query 
letter  with  samples  and  tearsheets  to  be  kept  on  file.  Write  for  appointment  to  show  portfolio.  Prefers  anything 
but  original  work  as  samples.  Samples  not  kept  on  file  are  returned  by  SASE.  Reports  only  if  interested. 
Pays  on  publication;  $1,000  for  color  cover;  $500-600  for  color  full  page,  $300-400  for  b&w  full  page,  $100 
for  spot  illustrations. 

Tips:  A  common  mistake  freelancers  make  in  presenting  their  work  is  to  "send  too  much  material  or  send 
badly  printed  tearsheets."  Sees  trends  toward  Russian/European  poster  style  illustrations,  postmodern  "big 
type"  designs. 

JDI  VERSION  MAGAZINE,  1790  Broadway,  6th  Floor,  New  York  NY  10019.  (212)969-7520.  Fax: 
(212)969-7557.  E-mail:  shohl@hearst.com.  Art  Director:  Susan  Hohl.  Estab.  1976.  Monthly  travel  magazine 
for  physicians.  Circ.  176,000. 

Cartoons:  Approached  by  50  cartoonists/year.  Buys  100  cartoons/year.  Prefers  travel,  food/wine,  sports, 
lifestyle,  family,  animals,  technology,  art  and  design,  performing  arts,  gardening.  Prefers  single  panel,  humor 
ous,  b&w  line  drawings,  with  or  without  gaglines.  Send  query  letter  with  finished  cartoons.  Samples  are  not 
filed  and  are  returned  by  SASE.  Reports  back  in  5  days.  Buys  first  North  American  serial  rights.  Pays  on 
acceptance;  $100. 

Illustration:  Buys  2-10  illustrations/issue.  Considers  all  media.  "I  use  computer  and  traditional  artwork 
depending  on  illustrators*  preference."  Send  postcard  sample  and  then  a  follow-up  postcard  every  few 
months.  Accepts  disk  submissions  compatible  with  QuarkXPress.  Samples  are  filed  and  are  not  returned. 
Does  not  report  back.  Will  contact  for  portfolio  review  if  interested.  Portfolio  should  include  b&w,  color, 
slides,  tearsheets,  transparencies.  Buys  first  North  American  serial  rights.  Pays  on  acceptance;  $100-3,000 
for  color  inside.  Pays  $100-400  for  spots.  Finds  illustrators  through  mailers,  Workbook,  American  Showcase. 
Design:  Needs  freelancers  for  design,  production.  100%  of  freelance  work  demands  knowledge  of  Aldus 
FreeHand,  Adobe  Photoshop,  QuarkXPress,  Adobe  Illustrator.  "Use  most  recent  versions  of  software.  Quark 
is  essential — other  programs  a  plus."  Send  query  letter  with  printed  samples,  photocopies,  tearsheets. 

ELECTRICAL  APPARATUS,  Barks  Publications,  Inc.,  400  N.  Michigan  Ave.,  Suite  1016,  Chicago  IL 

60611-4198.  (312)321-9440.  Fax:  (312)321-1288.  Contact:  Cartoon  Editor.  Estab.  1948.  Monthly  4-color 

trade  journal  emphasizing  industrial  electrical/mechanical  maintenance.  Circ.  16,000.  Original  artwork  not 

returned  at  job's  completion.  Sample  copy  $4. 

Cartoons:  Approached  by  several  cartoonists/year.  Buys  3-4  cartoons/issue.  Prefers  themes  relevant  to 

magazine  content;  with  gagline.  "Captions  are  typeset  in  our  style."  Send  query  letter  with  roughs  and 

finished  cartoons.  "Anything  we  don't  use  is  returned."  Reports  back  within  2-3  weeks.  Buys  all  rights. 

Pays  $15-20  for  b&w  and  color. 

Illustrations:  "We  have  staff  artists  so  there  is  little  opportunity  for  freelance  illustrators,  but  we  are  always 

glad  to  hear  from  anyone  who  believes  he  or  she  has  something  relevant  to  contribute." 

ELECTRONICS  NOW,  500-B  Bi-County  Blvd.,  Farmingdale  NY  11735.  (516)293-3000.  Fax:  (516)293- 
3115.  Editor:  Brian  Fenton.  Estab.  1939.  Monthly  b&w  magazine  with  4-color  emphasizing  electronic  and 
computer  construction  projects  and  tutorial  articles;  practical  electronics  for  technical  people  including  service 
technicians,  engineers  and  experimenters  in  TV,  hi-fi,  computers,  communications  and  industrial  electronics. 
Circ.  133,000.  Previously  published  work  OK.  Free  sample  copy.  Art  guidelines  available.  Needs  computer- 
literate  freelancers  for  illustration. 


FOR  A  LIST  of  markets  interested  in  humorous  illustration,  cartooning  and 
caricatures,  refer  to  the  Humor  Index  at  the  back  of  this  book. 


144    Artist's  &  Graphic  Designer's  Market  '97 

Cartoons:  Approached  by  20-25  cartoonists/year.  Buys  70-80  cartoons/year  on  electronics,  computers, 
communications,  robots,  lasers,  stereo,  video  and  service;  single  panel.  Send  query  letter  with  finished 
cartoons.  Samples  are  filed  or  returned  by  SASE.  Reports  in  1  week.  Buys  first  or  all  rights.  Pays  on 
acceptance;  $25  minimum  for  b&w  washes. 

Illustrations:  Approached  by  10  illustrators/year.  Buys  3  illustrations/year.  Works  on  assignment  only. 
Needs  editorial  and  technical  illustration.  Preferred  themes  or  styles  depend  on  the  story  being  illustrated. 
Considers  airbrush,  watercolor,  acrylic  and  oil.  Send  postcard  samples.  Accepts  disk  submissions.  Samples 
are  filed  or  returned  by  SASE.  Will  contact  for  portfolio  review  if  interested.  Portfolio  should  include  roughs, 
tearsheets,  photographs  and  slides.  Buys  all  rights.  Pays  on  acceptance;  $400  for  color  cover,  $100  for  b&w 
or  color  inside.  Finds  artists  through  submissions/self-promotions. 

Tips:  "Artists  approaching  Electronics  Now  should  have  an  innate  interest  in  electronics  and  technology 
that  shows  through  in  their  work." 

EMERGENCY  MEDICINE  MAGAZINE,  105  Raider  Blvd.,  Bellemeade  NJ  08502.  (908)874-8550.  Fax: 
(908)874-6096.  Art  Director:  Robert  Hazelrigg.  Estab.  1969.  Emphasizes  emergency  medicine  for  primary 
care  physicians,  emergency  room  personnel,  medical  students.  Bimonthly.  Circ.  129,000.  Returns  original 
artwork  after  publication.  Art  guidelines  are  available. 

Illustrations:  Works  with  70  illustrators/year.  Buys  3-12  illustrations/issue.  Prefers  all  media  except  marker 
and  computer  illustration.  Works  on  assignment  only.  Send  postcard  sample  or  query  letter  with  brochure, 
photocopies,  photographs,  tearsheets,  original  art  or  photostat  to  be  kept  on  file.  Samples  not  filed  are  not 
returned.  Accepts  disk  submissions.  To  show  a  portfolio,  mail  appropriate  materials.  Reports  only  if  interested. 
Buys  first  rights.  Pays  on  acceptance;  $800-1,200,  color  cover;  $200-500,  b&w,  $400-800,  color  inside; 
$400-800  for  spots. 

Design:  Needs  freelancers  for  design  and  production.  25%  of  freelance  work  demands  knowledge  of  Aldus 
FreeHand,  Adobe  Photoshop,  Adobe  Illustrator.  Send  brochure,  resume^,  photocopies  and/or  tearsheets.  Pays 
by  the  project. 

Tips:  "Portfolios  may  be  dropped  off  Tuesdays  only  and  picked  up  Thursdays.  Do  not  show  marker  comps. 
At  least  show  4X5  transparencies;  8  X 10  is  much  better.  In  general,  slides  are  too  small  to  see  in  a  review. 
I  like  to  see  variety  and  versatility  in  an  artist.  We  only  use  clean,  contemporary  designs." 

^ENTREPRENEUR  MAGAZINE,  2392  Morse  Ave.,  Irvine  CA  92714.  Fax:  (7 14)755-421 1.  Editor:  Rieva 
Lesonsky.  Design  Director:  Richard  R.  Olson.  Creative  Director:  Mark  Kozak.  Monthly  4-color  magazine 
offers  how-to  information  for  starting  a  business,  plus  ongoing  information  and  support  to  those  already  in 
business.  Circ.  360,000.  Original  artwork  returned  after  publication.  1%  of  freelance  work  demands  computer 
skills. 

Illustrations:  Approached  by  36+  illustrators/year.  Uses  varied  number  of  illustrations/issue;  buys  varied 
number/issue.  Needs  editorial  illustration  "some  serious,  some  humorous  depending  on  the  article.  Illustra 
tions  are  used  to  grab  readers'  attention."  Style  of  John  McKinley,  David  Bamundo  or  David  Turner.  Works 
on  assignment  only.  Send  query  letter  with  resume',  samples  and  tearsheets  to  be  kept  on  file.  Does  not  want 
to  see  photocopies.  Write  for  appointment  to  show  portfolio.  Buys  first  rights.  Pays  on  acceptance;  $200- 
300  for  b&w  and  color  inside. 

Tips:  Freelancers  should  "have  a  promo  piece  to  leave  behind."  A  developing  trend  is  the  "use  of  a 
combination  of  different  media — going  away  from  airbrush  to  a  more  painterly  style." 

ENVIRONMENT,  1319  18th  St.  NW,  Washington  DC  20036.  (202)296-6267,  ext.  236.  Fax:  (202)296- 
5149.  E-mail:  env@heldraf.org.  Graphics/Production  Manager:  Jennifer  Crock.  Estab.  1958.  Emphasizes 
national  and  international  environmental  and  scientific  issues.  Readers  range  from  "high  school  students  and 
college  undergrads  to  scientists,  business  and  government  leaders  and  college  and  university  professors." 
Black  &  white  magazine  with  4-color  cover;  "relatively  conservative"  design.  Published  1 0  times/year.  Circ. 
12,500.  Original  artwork  returned  after  publication.  Sample  copy  $7;  art  guidelines  for  SASE  with  first-class 
postage. 

Cartoons:  Buys  1-2  cartoons/issue.  Receives  5  submissions/week.  Interested  in  single  panel  line  drawings 
or  b&w  washes  with  or  without  gagline.  Send  finished  cartoons  and  SASE.  Reports  in  2  months.  Buys  first 
North  American  serial  rights.  Pays  on  publication;  $50  for  b&w  cartoon. 

Illustrations:  Buys  2-10/year.  Uses  illustrators  mainly  for  cover  design,  promotional  work,  feature  illustra 
tion  and  occasional  spots.  Send  postcard  sample,  SASE,  tearsheets  and  photocopies.  Accepts  disk  submissions 
compatible  with  Mac.  Will  contact  for  portfolio  review  if  interested.  Portfolio  should  include  printed  samples. 
Pay  is  negotiable. 

Tips:  "Regarding  cartoons,  we  prefer  witty  or  wry  comments  on  the  impact  of  humankind  upon  the  environ 
ment.  Stay  away  from  slapstick  humor."  For  illustrations,  "we  are  looking  for  an  ability  to  communicate 
complex  environmental  issues  and  ideas  in  an  unbiased  way." 

^EUROPE,  MAGAZINE  OF  THE  EUROPEAN  COMMUNITY,  2300  M  St.  NW,  Washington  DC 
20037.  (202)862-9500.  Editor-in-Chief:  Robert  J.  Guttman.  Emphasizes  European  affairs,  US-European  rela 
tions—particularly  economics,  politics  and  culture;  4-color.  Readers  are  businessmen,  professionals,  academ- 


Magazines     1 45 

ics,  government  officials  and  consumers.  Published  10  times/year.  Circ.  65,000.  Free  sample  copy. 
Cartoons:  Occasionally  uses  cartoons,  mostly  from  a  cartoon  service.  "The  magazine  publishes  articles  on 
US-European  relations  in  economics,  trade,  business,  industry,  politics,  energy,  inflation,  etc."  Considers 
single  panel  b&w  line  drawings  or  b&w  washes  with  or  without  gagline.  Send  resume,  SASE,  plus  finished 
cartoons  and/or  samples.  Reports  in  3-4  weeks.  Buys  one-time  rights.  Pays  $25  on  publication. 
1 1  lustrations:  Uses  3-5  illustrations/issue.  "We  look  for  economic  graphs,  tables,  charts  and  story-related 
statistical  artwork11;  b&w  line  drawings  and  washes  for  inside.  30%  of  freelance  work  demands  knowledge 
of  Aldus  PageMaker  and  QuarkXPress.  Send  resume,  SASE  and  photocopies  of  style.  Reports  in  3-4  weeks. 
To  show  a  portfolio,  mail  printed  samples.  Buys  all  rights  on  a  work-for-hire  basis.  Pays  on  publication. 

EVANGELIZING  TODAY'S  CHILD,  Box  348,  Warrenton  MO  63383-0348.  (314)456-4321.  Fax: 
(314)456-2078.  Art  Director:  Dwane  Carter.  Estab.  1942.  Bimonthly  magazine  for  Sunday  school  teachers, 
Christian  education  leaders  and  children's  workers  in  every  phase  of  Christian  ministry  for  children  4-11. 
Circ.  22,000.  Accepts  previously  published  artwork  "if  we  are  informed."  Sample  copies  available.  Art 
guidelines  for  SASE  with  first-class  postage. 

illustrations:  Approached  by  10-15  illustrators/year.  Buys  8  illustrations/issue.  Works  on  assignment  only. 
Prefers  bright,  clean,  realistic  art  with  child  appeal,  sometimes  Bible  figures  or  contemporary  and  historical 
people.  Needs  to  be  clear  from  distance  of  8-15  ft.  for  teaching  purpose.  Considers  all  media.  Send  query 
letter  with  resume,  tearsheets,  photographs  and  photocopies.  Accepts  disk  submissions  compatible  with  Mac, 
Aldus  FreeHand  5.0.  Send  EPS  files.  Samples  are  filed  or  returned  by  SASE.  Reports  back  only  if  interested. 
Portfolio  review  not  required.  Buys  all  rights  (negotiable).  Pays  on  publication;  $50-100  for  b&w,  $100-200 
for  color  cover;  $50-100  for  b&w,  $100-200  for  color  inside.  Finds  artists  through  submissions,  word  of 
mouth,  personal  contacts. 

Design:  Needs  freelancers  for  multimedia  design.  50%  of  freelance  work  demands  knowledge  of  Aldus 
FreeHand.  Send  brochure,  photocopies,  SASE  and  tearsheets.  Pays  by  project. 

Tips:  "Realism,  lively  color  and  action  are  key  items  we  look  for.  An  understanding  of  Christian  themes  is 
very  helpful.  Computer  knowledge  helpful,  but  not  essential." 

^EVENT,  Douglas  College,  Box  2503,  New  Westminster,  British  Columbia  V3L  5B2  Canada.  (604)527- 
5293.  Editor:  David  Zieroth.  Estab.  1971.  For  "those  interested  in  literature  and  writing";  b&w  with  4-  or 
2-color  cover.  Published  3  times/year.  Circ.  1,100.  Original  artwork  returned  after  publication.  Sample  copy 
for  $5. 

Illustrations:  Buys  approximately  3  illustrations/year.  Uses  freelancers  mainly  for  covers.  "Interested  in 
drawings  and  prints,  b&w  line  drawings,  photographs  and  lithographs  for  cover,  and  thematic  or  stylistic 
series  of  12-20  works.  Work  must  reproduce  well  in  one  color."  SAE  (nonresidents  include  IRCs).  Reporting 
time  varies;  at  least  4  months.  Buys  first  North  American  serial  rights.  Pays  on  publication;  $50  for  b&w, 
$100  for  color  cover. 

EXECUTIVE  FEMALE,  30  Irving  Place,  New  York  NY  10003.  (212)477-2200.  Art  Director:  Dorian 
Burder.  Estab.  1 972.  Association  magazine  for  National  Association  for  Female  Executives,  4-color.  "Get 
ahead  guide  for  women  executives,  which  includes  articles  on  managing  employees,  personal  finance,  starting 
and  running  a  business."  Circ.  200,000.  Accepts  previously  published  artwork.  Original  artwork  is  returned 
after  publication. 

Illustrations:  Buys  illustrations  mainly  for  spots  and  feature  spreads.  Buys  7  illustrations/issue.  Works  on 
assignment  only.  Send  samples  (not  returnable).  Samples  are  filed.  Responds  only  if  interested.  Buys  first 
or  reprint  rights.  Pays  on  publication;  $100-800. 

EXECUTIVE  REPORT,  3  Gateway  Center,  Pittsburgh  PA  15222.  (412)471-4585.  Art/Production  Director: 
Deanna  Marra.  Estab.  1981.  Monthly  4-color  trade/consumer  magazine;  business  reporting  and  analysis  for 
mid-  to  upper-level  managers.  Circ.  26,000.  Sample  copies  available.  Freelancers  should  be  familiar  with 
QuarkXPress  and  Adobe  Illustrator. 

Illustrations:  Approached  by  15-20  illustrators/year.  Buys  0-5  illustrations/issue.  Prefers  business  topics. 
Considers  all  media.  Send  query  letter  with  tearsheets.  Samples  are  filed.  Reports  back  only  if  interested. 
Call  or  write  for  appointment  to  show  portfolio,  or  mail  thumbnails,  printed  samples,  b&w  and  color  tear- 
sheets.  Rights  purchased  vary.  Pays  on  publication;  $500  for  color  cover;  $75  minimum  for  b&w,  $75  and 
up  for  color  inside. 

FAMILY  CIRCLE,  Dept.  AGDM,  110  Fifth  Ave.,New  York  NY  10011.  (212)463-1000.  Art  Director:  Doug 
Turshen.  Circ.  7,000,000.  Supermarket-distributed  publication  for  women/homeinakers  covering  areas  of 
food,  home,  beauty,  health,  child  care  and  careers.  17  issues/year.  Does  not  accept  previously  published 
material.  Original  artwork  returned  after  publication. 

Illustrations:  Buys  20  illustrations/issue.  Works  on  assignment  only.  Provide  query  letter  with  samples  to 
be  kept  on  file  for  future  assignments.  Prefers  slides  or  tearsheets  as  samples.  Samples  returned  by  SASE. 
Reports  only  if  interested.  Prefers  to  see  finished  art  in  portfolio.  Submit  portfolio  on  "portfolio  days,"  every 


146     Artist's  &  Graphic  Designer's  Market  '97 

Wednesday.  All  art  is  commissioned  for  specific  magazine  articles.  Buys  all  rights  on  a  work-for-hire  basis. 
Pays  on  acceptance. 

FASHION  ACCESSORIES,  65  W.  Main  St.,  Bergenfield  NJ  07621.  (201)384-3336.  Fax:  (201  )384-6776. 
Publisher:  Sam  Mendelson.  Estab.  1951.  Monthly  trade  journal;  tabloid;  emphasizing  costume  jewelry  and 
accessories.  Publishes  both  4-color  and  b&w.  Circ.  10,000.  Accepts  previously  published  artwork.  Original 
artwork  is  returned  to  the  artist  at  the  job's  completion.  Sample  copies  for  $3.  Freelance  work  demands 
knowledge  of  QuarkXPress. 
Cartoons:  Pays  $75  for  b&w  cartoons. 

Illustrations:  Works  on  assignment  only.  Needs  editorial  illustration.  Prefers  mixed  media.  Send  query  letter 
with  brochure  and  photocopies.  Samples  are  filed.  Reports  back  within  2  weeks.  Portfolio  review  not  required. 
Rights  purchased  vary  according  to  project.  Pays  on  acceptance;  $50-100  for  b&w,  $100-150  for  color 
cover;  $50-100  for  b&w,  $100-150  for  color  inside. 

FICTION  INTERNATIONAL,  Dept.  of  English,  San  Diego  State  University,  San  Diego  CA  92182-8140. 
(619)594-5469.  E-mail:  mjaffe@mail.sdsu.edu  Art  Editor:  Maggie  Jaffe.  Estab.  1970.  Biannual,  b&w  with 
2-color  cover,  literary  magazine  with  "twin  interests:  left  politics  and  experimental  fiction  and  art."  Accepts 
previously  published  artwork.  Original  artwork  is  returned  to  the  artist  at  the  job's  completion.  Sample  copies 
are  available. 

•  Next  focus  issue  is  on  "Pain." 

Illustrations:  Prefers  political  artwork.  Prefers  pen  &  ink  and  photos.  Send  query  letter  with  photographs 
and  slides.  Reports  back  within  1  month.  To  show  a  portfolio,  mail  b&w  tearsheets,  slides  and  photographs. 
"We  pay  in  copies." 

Tips:  "We  have  published  art  by  Jenny  Holzer,  Rupert  Garcia,  Kim  Abeles,  Peter  Kennard,  Klaus  Staeck, 
Deborah  Small,  Christer  Themptander,  Juan  Sanchez,  John  Fekner,  David  Avalos,  Alison  Saar,  Emma  Amos, 
Emilya  Naymark,  Joseph  Beuys,  Joel  Lipman,  Norman  Conquest,  Jaune  Quick-To-See  Smith." 

FIELD  &  STREAM  MAGAZINE,  Dept.  AGDM,  2  Park  Ave.,  New  York  NY  10016.  (212)779-5294.  Art 
Director:  Danial  McClaim.  Monthly  magazine  emphasizing  wildlife  hunting  and  fishing.  Circ.  10  million. 
Original  artwork  returned  after  publication.  Sample  copy  and  art  guidelines  for  SASE. 
Illustrations:  Approached  by  200-250  illustrators/year.  Buys  9-12  illustrations/issue.  Works  on  assignment 
only.  Prefers  "good  drawing  and  painting  ability,  realistic  style,  some  conceptual  and  humorous  styles  are 
also  used  depending  on  magazine  article."  Wants  to  see  "emphasis  on  strong  draftsmanship,  the  ability  to 
draw  wildlife  and  people  equally  well  Artists  who  can't,  please  do  not  apply/*  Send  query  letter  with 
brochure  showing  art  style  or  tearsheets  and  slides.  Samples  not  filed  are  returned  only  if  requested.  Reports 
only  if  interested.  Call  or  write  for  appointment  to  show  portfolio  of  roughs,  final  art,  final  reproduction/ 
product  and  tear  sheets.  Buys  first  rights.  Pays  on  acceptance;  $75-300  for  simple  spots;  $500- 1 ,000  for 
single  page,  $1,000  and  up  for  spreads,  $1,500  and  up  for  covers. 

Tips:  Wants  to  see  "more  illustrators  who  are  knowledgeable  about  hunting  and  fishing  and  can  handle 
simple  pen  &  ink  and  2-color  art  besides  4-color  illustrations." 

JFIFTY  SOMETHING  MAGAZINE,  1168  Beachview,  Willoughby  OH  44094.  (216)951-2468.  Editor: 
Linda  L.  Lindeman.  Estab.  1990.  Bimonthly  magazine;  4-color.  "We  cater  to  the  fifty-plus  age  group  with 
upbeat  information,  feature  stories,  travel,  romance,  finance  and  nostalgia."  Circ,  25,000.  Accepts  previously 
published  artwork.  Original  artwork  is  returned  at  the  job's  completion.  Sample  copies  for  SASE,  10  X 12, 
with  $1  postage. 

Cartoons:  Approached  by  50  cartoonists/year.  Buys  3  cartoons/issue.  Prefers  funny  issues  on  aging.  Prefers 
single  panel  b&w  line  drawings  with  gagline.  Send  query  letter  with  brochure,  roughs  and  finished  cartoons. 
Samples  are  filed.  Reports  back  only  if  interested.  Buys  one-time  rights.  Pays  $10,  b&w  and  color. 
Illustrations:  Approached  by  50  illustrators/year.  Buys  2  illustrations/issue.  Prefers  old-fashioned,  nostalgia. 
Considers  all  media.  Send  query  letter  with  brochure,  photographs,  photostats,  slides  and  transparencies. 
Samples  are  filed.  Reports  back  only  if  interested.  To  show  a  portfolio,  mail  thumbnails,  printed  samples, 
b&w  photographs,  slides  and  photocopies.  Buys  one-time  rights.  Pays  on  publication;  $25  for  b&w,  $100 
for  color  cover;  $25  for  b&w,  $75  for  color  inside. 

FINESCALE  MODELER,  21027  Crossroads  Circle,  Waukesha  WI 53187.  Fax:  (414)796-1383.  Art  Direc 
tor:  Lawrence  Luser.  Estab.  1972.  Magazine  emphasizing  plastic  modeling.  Circ.  73,000.  Accepts  previously 
published  material.  Original  artwork  is  returned  after  publication.  Sample  copy  and  art  guidelines  available. 

•  Published  by  Kalmbach  Publishing.  Also  see  listings  for  Classic  Toy  Trains,  Astmiwmv,  Model 

Railroader,  Model  Retailer,  Nutshell  News  and  Trains. 

Illustrations:  Prefers  technical  illustration  "with  a  flair."  Send  query  letter  with  "samples,  either  postcard, 
8X 10  sheet,  color  copy  or  photographs.  Currently  running  Illustrator  5.0.  Accepts  submissions  on  disk." 
Samples  are  filed  or  returned  only  if  requested.  Reports  back  only  if  interested.  Write  for  appointment  to 
show  portfolio  or  mail  color  and  b&w  tearsheets,  final  reproduction/product,  photographs  and  slides.  Negoti 
ates  rights  purchased. 


Magazines     1 47 

Tips:  "Show  b&w  and  color  technical  illustration.  I  want  to  see  automotive,  aircraft  and  tank  illustrations." 

FIRST  FOR  WOMEN,  270  Sylvan  Ave.,  Englewood  Cliffs  NJ  07632.  (201)569-6699.  Fax:  (201)569- 

6264.  Art  Director:  Rosemarie  Wyer.  Estab.  1988.  Mass  market  consumer  magazine  for  the  younger  woman 

published  every  3  weeks.  Circ.  1.4  million.  Originals  returned  at  job's  completion.  Sample  copies  and  art 

guidelines  not  available. 

Cartoons:  Buys  10  cartoons/issue.  Prefers  women's  issues.  Prefers  humorous  cartoons;  single  panel  b&w 

washes  and  line  drawings.  Send  query  letter  with  photocopies.  Samples  are  filed.  Reports  back  to  the  artist 

only  if  interested.  Buys  one-time  rights.  Pays  $150  for  b&w. 

Illustrations:  Approached  by  100  illustrators/year.  Buys  1  illustration/issue.  Works  on  assignment  only. 

Preferred  themes  are  humorous,  sophisticated  women's  issues.  Considers  all  media.  Send  query  letter  with 

any  sample  or  promo  we  can  keep.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Buys 

one-time  rights.  Pays  on  acceptance;  $200  for  b&w,  $300  for  color  inside.  Finds  artists  through  promo 

mailers  and  sourcebooks. 

Tips:  Uses  humorous  or  conceptual  illustration  for  articles  where  photography  won't  work.  "Use  the  mail — 

no  phone  calls  please." 

fFIRST  HAND  MAGAZINE,  P.O.  Box  1314,  Teaneck  NJ  07666.  (201)836-9177.  Fax:  (201)836-5055. 
Estab.  1980.  Monthly  consumer  magazine  emphasizing  gay  erotica.  Circ.  60,000.  Originals  returned  at  job's 
completion  at  artist's  request.  Sample  copies  available  for  $5.  Art  guidelines  for  SASE  with  first-class 
postage. 

Cartoons:  Approached  by  10  cartoonists/year.  Buys  5  cartoons/issue.  Prefers  gay  male  themes — erotica; 
humorous;  single  panel  b&w  line  drawings  with  gagline.  Send  query  letter  with  finished  cartoons.  Samples 
are  not  filed  and  are  returned  by  SASE.  Reports  back  within  6  weeks.  Buys  all  rights.  Pays  $20  for  b&w. 
Illustrations:  Approached  by  30  illustrators/year.  Buys  12  illustrations/issue.  Prefers  gay  male  erotica. 
Considers  pen  &  ink,  airbrush,  marker,  colored  pencil  and  charcoal.  Send  query  letter  with  photostats.  Samples 
are  not  filed  and  are  returned  by  SASE.  Reports  back  within  6  weeks.  Portfolio  review  not  required.  Buys 
first  rights.  Pays  on  publication;  $50  for  b&w  inside. 

FLORIDA  KEYS  MAGAZINE,  P.O.  Box  6524,  Key  West  FL  33041.  (305)296-7300.  Fax:  (305)296-7414. 
Art  Director:  Roschelle  Gonzales.  Estab.  1978.  Bimonthly  magazine  targeted  at  residents  and  frequent  visitors 
to  the  area;  covers  most  subjects  of  interest  to  the  region.  Circ.  60,000.  Accepts  previously  published  work. 
Originals  returned  at  job's  completion.  Sample  copies  free  for  SASE  with  first-class  postage  (1st  copy  only). 
Cartoons:  Approached  by  2  freelance  cartoonists/year.  Rarely  purchases  cartoons.  Prefers  regional  issues 
and  style;  single  panel  b&w  line  drawings  with  gagline.  Send  query  letter  with  brochure  and  published 
samples.  Samples  are  filed.  Reports  back  within  3  months.  Rights  purchased  vary.  Pays  $20  for  b&w. 
Illustrations:  Approached  by  5  freelance  illustrators/year.  Number  purchased  each  year  varies.  Will  consider 
all  styles,  themes.  Interested  in  tropical  living  and  environmental  issues.  Accepts  any  media.  Send  query 
letter  with  r6sume  and  tearsheets.  Samples  are  filed.  Reports  back  within  3  months.  Write  for  appointment 
to  show  portfolio  of  final  art,  b&w  and  color  tearsheets,  photostats,  photocopies  and  photographs.  Rights 
vary.  Pays  on  publication;  $20  for  b&w,  $25  for  color. 

FOLIO:  MAGAZINE,  COWLES  BUSINESS  MEDIA,  911  Hope  St.,  Stamford  CT  06907-0949. 
(203)358-9900.  Fax:  (203)357-9014.  Contact:  Annette  Webb.  Trade  magazine  covering  the  magazine  publish 
ing  industry.  Sample  copies  for  SASE  with  first-class  postage. 

•  This  company  publishes  a  total  of  24  magazines.  Also  uses  Mac-literate  freelancers  for  production 

work  on  catalogs  and  direct  mail  pieces.  Send  SASE  for  more  information. 

Illustrations:  Approached  by  50  illustrators/year.  Buys  150-200  illustrations/year.  Works  on  assignment 
only.  75%  of  freelance  work  demands  knowledge  of  Adobe  Illustrator,  QuarkXPress,  and  Adobe  Photoshop. 
Send  query  letter  with  resume,  tearsheets  or  other  samples.  No  originals.  Samples  are  filed  and  returned  by 
SASE  if  requested  by  artist.  Reports  back  to  the  artist  only  if  interested.  Call  for  appointment  to  show 
portfolio  of  tearsheets,  slides,  final  art,  photographs  and  transparencies.  Buys  one-time  rights.  Pays  by  the 
project. 

Tips:  "Art  director  likes  to  see  printed  4-color  and  b&w  sample  illustrations.  Do  not  send  originals  unless 
requested.  Computer-generated  illustrations  are  used  but  not  always  necessary.  Charts  and  graphs  must  be 
Macintosh-generated. " 

FOOD  &  SERVICE,  Box  1429,  Austin  TX  78767.  (512)472-3666.  E-mail:  tra@onr.com.  Editor:  Julie 
Sherrier.  Art  Director:  Neil  Ferguson.  Estab.  1940.  Official  trade  publication  of  Texas  Restaurant  Association. 
Seeks  illustrations  (but  not  cartoons)  dealing  with  business  issues  of  restaurant  owners  and  food-service 
operators,  primarily  in  Texas,  and  including  managers  of  clubs,  bars  and  hotels.  Published  8  times/year. 
Circ.  6,500.  Simultaneous  submissions  OK.  Originals  returned  after  publication.  Sample  copy  for  SASE,  art 
guidelines  for  SASE  with  first-class  postage. 

Illustrations:  Works  with  15  illustrators/year.  Buys  36-48  illustrations/year.  Uses  artwork  mainly  for  covers 
and  feature  articles.  Seeks  high-quality  b&w  or  color  artwork  in  variety  of  styles  (airbrush,  watercolor,  pastel, 


1 48    Artist's  &  Graphic  Designer's  Market  '97 

pen  &  ink,  Adobe  Illustrator,  Photoshop).  Seeks  versatile  artists  who  can  illustrate  articles  about  food- 
service  industry,  particularly  business  aspects.  "Hunior  is  a  plus;  we  seldom  use  realistic  styles."  Works  on 
assignment  only.  Send  query  letter  with  SASE  and  tearsheets.  Accepts  disk  submissions  compatible  with 
Adobe  Ilustrator  5.0.  Send  EPS  files.  Will  contact  for  portfolio  review  if  interested.  Pays  $250-300  for  color 
cover;  $150-250  for  b&w,  $200-275  for  color  inside.  Negotiates  rights  and  payment  upon  assignment.  Finds 
artists  through  submissions  and  occasionally  other  magazines. 

Tips:  "In  a  portfolio,  show  samples  of  color  work  and  tearsheets.  Common  mistakes  made  in  presenting 
work  include  sloppy  presentation  and  typos  in  cover  letter  or  resume.  Request  a  sample  of  our  magazine 
(include  a  10  X  13  SASE),  then  send  samples  that  fit  the  style  or  overall  mood  of  our  magazine.  We  do  not 
run  illustrations  or  photos  of  food,  so  don't  send  or  create  samples  specific  to  a  food  theme.  We  are  a 
business-issues  magazine,  not  a  food  publication." 

FOR  SENIORS  ONLY,  FOR  GRADUATES  ONLY,  339  N.  Main  St.,  New  City  NY  10956.  (914)638- 
0333.  Executive  Editor:  Judi  Oliff.  Estab.  1970.  Biannual  and  annual  guidance-oriented  magazines  for  high 
school  seniors  and  2-year-college  graduates  and  includes  features  on  travel.  Circ.  350,000.  Accepts  previously 
published  artwork.  Originals  are  not  returned.  Sample  copies  and  art  guidelines  free  for  SASE  with  first- 
class  postage.  75%  of  freelance  work  demands  knowledge  of  Aldus  PageMaker. 

Cartoons:  Buys  10  cartoons/issue.  Prefers  single  panel  b&w  line  drawings  with  gagline.  Send  brochure, 
roughs,  finished  cartoon  samples.  Samples  sometimes  filed  and  are  returned  by  SASE  if  requested.  Reports 
back  if  interested.  Rights  purchased  vary  according  to  project.  Pays  $15  for  b&w,  $25  for  color. 
Illustrations:  Buys  3  illustrations/issue.  Works  on  assignment  only.  Considers  pen  &  ink,  airbrush,  charcoal 
and  mixed  media.  Send  query  letter  with  resume,  SASE  and  samples.  Samples  sometimes  filed  and  are 
returned  by  SASE  if  requested.  Reports  back  only  if  interested.  Rights  purchased  vary  according  to  project. 
Pays  on  acceptance;  $75  for  b&w,  $125  for  color  cover;  $50  for  b&w,  $100  for  color  inside. 

FORBES  MAGAZINE,  60  Fifth  Ave.,  New  York  NY  10011.  (212)620-2200.  Art  Director:  Everett  Halv- 
orsen.  Established  1917.  Biweekly  business  magazine.  Circ.  765,000.  "Forbes  is  a  magazine  for  readers  who 
are  interested  in  business  and  investing.  Most  stories  use  photography  but  this  does  not  rule  out  illustrations 
that  are  appropriate  to  the  story.  We  do  not  use,  nor  are  we  liable  for  ideas  submitted  in  the  hope  that  they 
will  be  published.  Forbes  does  not  use  previously  published  illustrations  nor  does  it  use  cartoons/' 
Illustrations:  Contacted  by  100  illustrators/year.  Buys  5-6  illustrations/issue.  "We  prefer  contemporary 
illustrations  that  are  lucid  and  convey  an  unmistakable  idea.  Covers  are  usually  illustrated.  The  medium  is 
optional  as  long  as  the  artwork  is  rendered  on  a  material  and  size  that  can  be  separated  on  a  drum  scanner.1' 
Pays  on  acceptance  whether  reproduced  on  not.  Pays  up  to  $2,500  for  a  cover  assignment  and  an  average 
of  $450  to  $600  for  an  inside  illustration  depending  on  complexity  and  reproduction  size.  "Discuss  the  fee 
with  art  director  when  you  are  contacted  about  doing  an  assignment." 

Tips:  "Address  samples  or  portfolios  to  Everett  Halvorsen.  If  you  can,  drop  off  your  portfolio.  Deliver  by 
1 1  a.m.  Call  first.  Attach  local  phone  number  to  outside  of  portfolio.  Besides  the  art  director,  Forbes  has 
four  associate  art  directors  who  make  assignments.  It  is  helpful  if  you  address  by  name  those  you  want  to 
contact.  Listed  on  the  masthead  are  the  art  director  and  four  associate  art  directors.  Send  printed  or  scanned 
samples  or  photocopies.  Samples  are  filed  if  they  are  interesting  and  returned  only  if  requested,  otherwise 
they  are  discarded.  Do  not  mail  original  artwork.  We  don't  report  back  unless  we  have  an  assignment.  It's 
preferrable  and  advantageous  to  leave  your  portfolio,  to  allow  those  art  directors  who  are  available  to  look 
at  your  work.  We  discourage  appointments  but  if  circumstance  requires  a  meeting,  call  Roger  Zapke,  the 
Deputy  Art  Director." 

FOREIGN  SERVICE  JOURNAL,  2101  E  St.  NW,  Washington  DC  20037.  (202)338-4045.  Contact: 
Graphic  Designer.  Estab.  1924.  Monthly  magazine  emphasizing  foreign  policy  for  foreign  service  employees; 
4-color  with  design  in  "Harpers'  style."  Circ.  11,000.  Returns  original  artwork  after  publication.  Art  guide 
lines  available. 

Illustrations:  Works  with  6-10  illustrators/year.  Buys  20  illustrations/year.  Needs  editorial  illustration.  Uses 
artists  mainly  for  covers  and  article  illustration.  Works  on  assignment  only.  Send  postcard  samples.  Accepts 
disk  submissions.  "Mail  in  samples  for  our  files."  Publication  will  contact  artist  for  portfolio  review  if 
interested.  Buys  first  rights.  Pays  on  publication;  $500  for  color  cover;  $100  and  up  for  b&w  inside.  Finds 
artists  through  sourcebooks. 

{FOUNDATION  NEWS  &  COMMENTARY,  1828  L  St.  NW,  Washington  DC  20036.  (202)466-6512. 

Executive  Editor:  Jody  Curtis.  Estab.  1959.  Bimonthly  4-color  nonprofit  association  magazine  that  "covers 

news  and  trends  in  the  nonprofit  sector,  with  an  emphasis  on  foundation  grantmaking  and  grant-funded 

projects."  Circ.  12,000.  Accepts  previously  published  artwork.  Original  artwork  returned  after  publication. 

Sample  copy  available. 

Cartoons:  Prefers  single  panel  b&w  line  drawings.  Send  query  letter  with  brochure,  finished  cartoons  and 

other  samples.  Samples  are  filed  "if  good";  none  are  returned.  Payment  negotiated. 

Illustrations:  Approached  by  50  illustrators/year.  Buys  3  illustrations/issue.  Considers  all  formats.  Send 

query  letter  with  tearsheets,  photostats,  slides  and  photocopies.  Samples  are  filed  "if  good";  none  are  returned. 


Magazines     1 49 


INSIDER  REPORT 


Trade  Magazines  Have  a  Big 
Appetite  for  Illustration 


Here's  an  illustration  market  you  may  not  have  con 
sidered — trade  association  magazines.  There  are 
countless  associations  all  over  the  country,  from  the 
San  Diego  Floral  Association  to  the  Northwestern 
Loggers  Association.  Most  have  publications  in 
need  of  freelance  illustration.  The  Texas  Restaurant 
Association's  magazine  Food  &  Service,  for  exam 
ple,  is  heavy  with  beautiful,  colorful,  humorous, 
sometimes  quirky,  always  fun  artwork,  and  Art  Di 
rector  Neil  Ferguson  tries  to  use  at  least  one  illustra 
tor  new  to  the  magazine  in  every  issue. 

"There  are  just  tons  of  associations  out  there, 
and  most  of  them  have  some  kind  of  publication,"     Neti  Ferguson 
Ferguson  says.  He  advises  freelancers  to  visit  li 
braries  to  locate  publications  that  aren't  available  on  newsstands.  "You'd  be 
amazed  at  what  libraries  have."  Ferguson  also  suggests  contacting  the  chamber 
of  commerce  in  your  state  capital  to  find  out  what  associations  are  based  in  your 
state  and  where  they  are  located. 

"I  didn't  know  there  were  so  many  associations  until  I  moved  to  Austin  and 
started  working  for  a  printing  company  that  just  prints  magazines  for  associations. 
There's  even  one  called  the  Association  of  Women  Dentists,  and  they  have  a 
magazine.  You  would  never  know  that  [if  you  didn't  research],"  Ferguson  says. 

Food  &  Service  covers  business  issues  of  interest  to  association  members, 
anything  from  economic  forecasts  and  workmen's  compensation  to  using  comput 
ers  in  the  food  service  industry.  "Because  of  our  title,  I  get  a  lot  of  samples  from 
artists  saying  'Hey,  I  draw  great  food,'  but  that's  not  what  this  magazine  is  about. 
It's  really  important  to  do  the  research.  I  always  appreciate  when  artists  write  to 
ask  for  a  copy  of  our  magazine  before  sending  samples.  They  can  point  out  in 
their  letter  that  they  know  we're  business-related,  and  these  are  the  things  they've 
done  that  fit  that" 

When  submitting  to  any  market,  Ferguson  urges  illustrators  to  "read  the  list 
ings  in  Artist's  &  Graphic  Designer's  Market  carefully  and  pay  attention  to  them. 
Do  what  they  say.  Have  a  professional  presentation.  Get  the  spelling  of  the  names 
right,  and  don't  have  typos  in  your  letters."  And  as  obvious  as  this  may  sound, 
be  sure  to  include  your  current  phone  number  and  address  on  your  submissions. 
"It's  really  sad  to  get  a  good  piece  with  no  identification.  I've  gotten  some  with 
outdated  addresses.  I'll  call  the  number  and  they're  not  there  anymore." 

Magazines  like  his  are  good  places  for  new  artists  to  cut  their  teeth,  says 
Ferguson,  who's  been  with  Food  &  Service  for  more  than  eight  years.  "Obviously, 


1 50    Artist's  &  Graphic  Designer's  Market  '97 


INSIDER  REPORT,  continued 

if  you  don't  have  a  lot  of  experience,  you're  not  going  to  get  assignments  from 
Rolling  Stone"  Smaller,  lower-paying  markets  give  artists  a  chance  to  learn 
what's  required  of  them  from  art  directors.  "It's  not  just  your  artistic  technique," 
he  says,  "but  your  ability  to  conceptualize — to  read  an  article  and  come  up  with 
something  that  illustrates  the  article,  that  is  really  important  [to  art  directors]." 

Ferguson  likes  artists  to  send  something  that's  been  printed  with  a  little  bit  of 
the  article,  or  at  least  an  explanation  of  the  piece.  He  points  out,  though,  that  it's 
an  artist's  individual  style  that  catches  his  eye,  but  typically,  conceptualizing  is 
an  aspect  of  that  style.  "I  like  to  see  that  they've  drawn  something  that  relates 
to  a  theme.  I'll  get  some  really  nice  illustrations,  and  even  though  I'm  impressed 
with  the  style,  if  it  doesn't  show  they  can  take  an  article  and  come  up  with 
something,  I'll  pass  them  up." 

Once  an  assignment  is  given,  illustrators  working  for  smaller  publications  tend 
to  have  freedom  to  decide  how  an  illustration  will  come  out,  which  aspect  of  an 
article  to  depict.  "I  give  artists  the  assignments  and  I  usually  leave  them  alone," 
says  Ferguson.  "I'll  guide  them  if  there's  something  they  need  to  avoid  or  if 
there's  something  controversial  that  they  need  to  include  or  avoid.  They  come  up 
with  the  sketches,  and  I  let  them  have  the  fun.  Because  we  don't  pay  a  lot,  that's 
one  of  the  better  aspects  of  working  for  us,  and  for  a  lot  of  other  trade  magazines. 
You  might  have  a  little  more  leeway,  a  little  more  input.  Whereas,  I  would  imagine 
with  bigger  magazines,  you're  pretty  much  told  'Do  this,'  and  you  do  it." 

Another  advantage  Food  &  Service  offers  illustrators  is  extra  tearsheets.  "Our 
budget  is  very  small,  but  it's  fairly  inexpensive  for  me  to  ask  the  printer  to  print 
100  extra  copies  of  the  form  that  has  the  illustration  on  it,  and  leave  those  flat 
with  nothing  on  the  back  of  them.  I  cut  those  out  and  give  them  to  the  illustrators. 


Terry  Colon  is  one  of  a  number  of  illustra 
tors  hired  regularly  by  Food  &  Service  Art 
Director  Neil  Ferguson.  Colon,  who  spe 
cializes  in  humorous  illustration  (he  writes 
and  draws  cartoons  for  Crocked  magazine) 
received  $300  for  this  pen  &  ink,  water- 
color,  gouache,  and  colored  pencil  Bob- 
themed  illustration.  The  artist  found  Food 
Si   &  Service  through  Artist's  &  Graphic  Design 
er's  Market 


Magazines     1 5 1 


INSIDER  REPORT,  Ferg 


uson 


I  can't  promise,  but  I'm  usually  able  to  do  that."  Illustrators  get  really  excited 
about  these  tearsheets,  says  Ferguson,  because  they  can  print  their  names  and 
contact  information  on  the  back  and  send  them  out  for  self-promotion.  In  that 
way,  "working  for  us  is  like  a  stepping  stone"  to  more  lucrative  markets. 

— Alice  P.  Buening 


Buys  first  rights.  Pays  on  acceptance:  $750  for  color  cover;  $250  for  b&w. 

Tips:  The  magazine  is  "clean,  uncluttered,  sophisticated,  simple  but  attractive.  It's  high  on  concept  and 

originality.  Somwhat  abstract,  not  literal." 

THE  FUTURIST,  Dept.  AGDM,  7910  Woodmont  Ave.,  Suite  450,  Bethesda  MD  20814.  Art  Director: 
Mariann  Seriff.  Managing  Editor:  Cynthia  Wagner.  Emphasizes  all  aspects  of  the  future  for  a  well-educated, 
general  audience.  Bimonthly  b&w  magazine  with  4-color  cover;  "fairly  conservative  design  with  lots  of 
text."  Circ.  30,000.  Accepts  simultaneous  submissions  and  previously  published  work.  Return  of  original 
artwork  following  publication  depends  on  individual  agreement. 

Illustrations:  Approached  by  50-100  illustrators/year.  Buys  3-4  illustrations/issue.  Needs  editorial  illustra 
tion.  Uses  a  variety  of  themes  and  styles  "usually  b&w  drawings,  often  whimsical.  We  like  an  artist  who 
can  read  an  article  and  deal  with  the  concepts  and  ideas."  Works  on  assignment  only.  Send  samples  or 
tearsheets  to  be  kept  on  file.  Accepts  disk  submissions  compatible  with  Mac,  Adobe  Illustrator  or  Adobe 
Photoshop.  Send  EPS  files.  Will  contact  for  portfolio  review  if  interested.  Rights  purchased  negotiable.  Pays 
on  acceptance;  $500-750  for  color  cover;  $75-350  for  b&w,  $200-400  for  color  inside;  $100-125  for  spots. 
Tips:  "Send  samples  that  are  strong  conceptually  with  skilled  execution.  When  a  sample  package  is  poorly 
organized,  poorly  presented — it  says  a  lot  about  how  the  artists  feel  about  their  work."  Sees  trend  of  "moving 
away  from  realism;  highly  stylized  illustration  with  more  color."  This  publication  does  not  use  cartoons. 

GALLERY  MAGAZINE,  Dept.  AGDM,  401  Park  Ave.  S.,  New  York  NY  10016.  (212)779-8900.  Creative 
Director:  Jana  Krenova.  Emphasizes  "sophisticated  men's  entertainment  for  the  middle-class,  collegiate 
male;  monthly  4-color  with  flexible  format,  conceptual  and  sophisticated  design."  Circ.  375,000.  Accepts 
previously  published  artwork.  Interested  in  buying  second  rights  (reprint  rights)  to  previously  published 
artwork.  100%  of  freelance  work  demands  knowledge  of  QuarkXPress  and  Adobe  Illustrator. 
Cartoons:  Approached  by  100  cartoonists/year.  Buys  3-8  cartoons/issue.  Interested  in  sexy  humor;  single, 
double  or  multiple  panel,  color  and  b&w  washes,  b&w  line  drawings  with  or  without  gagline.  Send  finished 
cartoons.  Enclose  SASE.  Contact:  J.  Linden.  Reports  in  1  month.  Buys  first  rights.  Pays  on  publication;  $75 
for  b&w,  $100  for  color. 

Illustrations:  Approached  by  300  illustrators/year.  Buys  30  illustrations/year.  Works  on  assignment  only. 
Needs  editorial  illustrations.  Interested  in  the  "highest  creative  and  technical  styles."  Especially  needs  slick, 
high-quality,  4-color  work.  Send  flier,  samples  and  tearsheets  to  be  kept  on  file  for  possible  future  assignments. 
Prefers  prints  over  transparencies.  Samples  returned  by  SASE.  Publication  will  contact  artist  for  portfolio 
review  if  interested.  Negotiates  rights  purchased.  Pays  on  publication;  $350  for  b&w,  $800  for  color  inside. 
Finds  artists  through  submissions  and  sourcebooks. 

Tips:  A  common  mistake  freelancers  make  is  that  "often  there  are  too  many  samples  of  literal  translations 
of  the  subject.  There  should  also  be  some  conceptual  pieces." 

GAME  &  FISH  PUBLICATIONS,  2250  Newmarket  Pkwy.,  Marietta  GA  30067.  (404)953-9222.  Fax: 
(404)933-9510.  Graphic  Artist:  Allen  Hansen.  Estab.  1975.  Monthly  b&w  with  4-color  cover.  Circ.  500,000 
for  30  state-specific  magazines.  Original  artwork  is  returned  after  publication.  Sample  copies  available. 
Illustrations:  Approached  by  50  illustrators/year.  Buys  illustrations  mainly  for  spots  and  feature  spreads. 
Buys  1-8  illustrations/issue.  Considers  pen  &  ink,  watercolor,  acrylic  and  oil.  Send  query  letter  with  photocop 
ies.  "We  look  for  an  artist's  ability  to  realistically  depict  North  American  game  animals  and  game  fish  or 
hunting  and  fishing  scenes."  Samples  are  filed  or  returned  only  if  requested.  Reports  back  only  if  interested. 
Portfolio  review  not  required.  Buys  first  rights.  Pays  2l/2  months  prior  to  publication;  $25  and  up  for  b&w, 
$75-100  for  color  inside. 

Tips:  "We  do  not  publish  cartoons,  but  we  do  use  some  cartoon-like  illustrations,  which  we  assign  to  artists 
to  accompany  specific  humor  stories.  Send  us  some  samples  of  your  work,  showing  as  broad  a  range  as 
possible,  and  let  us  hold  on  to  them  for  future  reference.  Being  willing  to  complete  an  assigned  illustration 
in  a  4-6  week  period,  and  provide  what  we  request,  will  make  you  a  candidate  for  working  with  us." 


1 52     Artist's  &  Graphic  Designer's  Market  '97 

JGENT,  Dugent  Publishing  Corp.,  14411  Commerce  Way,  Suite  420,  Miami  Lakes  FL  33016.  Publisher: 

Douglas  Allen.  Editor:  Bruce  Arthur.  Managing  Editor:  Nye  Willden.  For  men  uwho  like  big-breasted 

women."  96  pages  8!/2X  11,  4-color.  Sample  copy  $3. 

Cartoons:  Buys  humor  and  sexual  themes;  "major  emphasis  of  magazine  is  on  large  D-cup-breasted  women. 

We  prefer  cartoons  that  reflect  this  slant."  Mail  cartoons.  Buys  first  rights.  Pays  $75,  b&w  spot  drawing; 

$100,  page. 

illustrations:  Buys  3-4  illustrations/issue  from  freelancers  on  assigned  themes.  Submit  illustration  samples 

for  files.  Portfolio  should  include  "b&w  and  color,  with  nudes/anatomy."  Buys  first  rights.  Pays  $125-150, 

b&w;  $300,  color. 

Tips:  "Send  samples  designed  especially  for  our  publication.  Study  our  magazine.  Be  able  to  draw  erotic 

anatomy.  Write  for  artist's  guides  and  cartoon  guides  first,  before  submitting  samples,  since  they  contain 

some  helpful  suggestions." 

^GENTRY  MAGAZINE,  618  Santa  Cruz  Ave.,  Menlo  Park  CA  94025.  (415)324-1818  ext.  204.  Fax: 
(415)324-1888.  Art  Director:  Elyse  Kaplan  Steinberger.  Estab.  1993.  Monthly  community  publication  for 
affluent  audience  of  designers  and  interior  designers.  Circ.  35,000.  Sample  copies  and  art  guidelines  available. 
Cartoons:  Approached  by  5  cartoonists/year.  Buys  1  cartoon/issue.  Prefers  political  and  humorous,  b&w 
line  drawings,  without  gaglines.  Send  query  letter  with  tearsheets.  Samples  are  filed.  Reports  back  only  if 
interested.  Buys  first  rights.  Pays  on  publication;  $50-100. 

Illustration:  Approached  by  1 0  illustrators/year.  Buys  1  illustrations/issue.  Considers  all  media.  Knowledge 
of  Adobe  Photoshop,  Adobe  Illustrator,  Aldus  FreeHand  and  QuarkXPress  helpful.  Send  postcard  sample. 
Accepts  disk  submissions  if  Mac  compatible.  Send  EPS  files.  Samples  are  filed.  Portfolios  may  be  dropped 
off  Monday-Friday  or  art  director  will  contact  artist  for  portfolio  review  if  interested.  Buys  first  rights.  Pays 
$600  for  cover;  $100-200  for  inside.  Pays  $100-150  for  spots.  Finds  illustrators  through  Creative  Black  Book, 
LA  Workbook,  on-line  services,  magazines  and  word  of  mouth. 

Design:  Needs  freelancers  for  design  and  production.  Prefers  local  designers.  100%  of  freelance  work 
demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator,  Aldus  FreeHand  and  QuarkXPress.  Send  query 
letter  with  printed  samples,  photocopies,  tearsheets  or  phone  art  director. 

Tips:  "Lots  of  intern  possibilities  here.  Need  aggressive  competent  people  who  are  eager  to  learn  the 
business,  willing  to  file  and  watch." 

GLAMOUR,  350  Madison  Ave.,  New  York  NY  10017.  Art  Director:  Kati  Korpijaakko.  Monthly  magazine. 
Covers  fashion  and  issues  concerning  working  women  (ages  20-35).  Originals  returned  at  job's  completion. 
Sample  copies  available  on  request.  5%  of  freelance  work  demands  knowledge  of  Adobe  Illustrator,  QuarkX 
Press,  Adobe  Photoshop  and  Aldus  FreeHand. 

Cartoons:  Buys  1  cartoon/issue.  Prefers  feminist  humor.  Prefers  humorous  b&w  line  drawings  with  gagline. 
Send  postcard-size  sample.  Samples  are  filed  and  not  returned.  Reports  back  to  the  artist  only  if  interested. 
Rights  purchased  vary  according  to  project. 

Illustrations:  Buys  7  illustrations/issue.  Works  on  assignment  only.  Considers  pen  &  ink,  airbrush,  colored 
pencil,  mixed  media,  collage,  charcoal,  watercolor,  acrylic,  oil,  pastel  and  marker.  Send  postcard-size  sample. 
Samples  are  filed  and  not  returned.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio 
should  include  final  art,  color  photographs,  tearsheets,  color  photocopies  and  photostats.  Rights  purchased 
vary  according  to  project.  Pays  on  publication. 

GLASS  FACTORY  DIRECTORY,  Box  2267,  Hernpstead  NY  1 1557.  (5 16)48 1-21 88.  Manager:  Liz  Scott. 

Annual  listing  of  glass  manufacturers  in  US,  Canada  and  Mexico. 

Cartoons:  Receives  an  average  of  1  submisson/week.  Buys  5-10  cartoons/issue.  Cartoons  should  pertain 

to  glass  manufacturing  (flat  glass,  fiberglass,  bottles  and  containers;  no  mirrors).  Prefers  single  and  multiple 

panel  b&w  line  drawings  with  gagline.  Prefers  roughs  or  finished  cartoons.  Send  SASE.  Reports  in  1-3 

months.  Buys  all  rights.  Pays  on  acceptance;  $25. 

Tips:  "Learn  about  making  glass  of  all  kinds.  We  rarely  buy  broken  glass  jokes.  There  are  women  working 

in  glass  plants.  Glassblowing  is  overdone.  What  about  flat  glass,  autoglass,  bottles?" 

JGOLF  ILLUSTRATED,  P.O.  Box  5300,  Jenks  OK  74037-5300.  (918)491-6100.  Fax:  (918)491-9424. 
E-mail:  73172.2054@compuserve.com.  Website:  http://www.Golfillustrated.com.  Managing  Editor:  Jason 
Sowards.  Estab.  1914.  Bimonthly  golf  lifestyle  magazine  with  instruction,  travel,  equipment  reviews  and 
more.  Circ.  250,000.  Sample  copies  free  for  9  X 11  SASE  and  6  first-class  stamps.  Art  guidelines  available 
for  #10  SASE  with  first-class  postage. 

Cartoons:  Approached  by  25  cartoonists/year.  Prefers  golf.  Prefers  single  panel,  b&w  washes  or  line  draw 
ings.  Send  photocopies.  Samples  are  filed.  Reports  back  in  1  month.  Buys  first  North  American  serial  rights. 
Pays  on  acceptance;  $50  minimum  for  b&w. 

illustration:  Approached  by  50  illustrators/year.  Buys  10  illustrations/issue.  Prefers  instructional,  detailed 
figures,  course  renderings.  Considers  all  media.  30%  of  freelance  illustration  demands  knowledge  of  Adobe 
Photoshop,  Adobe  Illustrator  and  QuarkXPress.  Send  query  letter  with  photocopies,  SASE  and  tearsheets. 
Accepts  disk  submissions.  Samples  are  filed.  Reports  back  within  1  month.  Portfolios  may  be  dropped  off 


Magazines     1 53 

Monday-Friday.  Buys  first  North  American  serial  and  reprint  rights.  Pays  on  acceptance;  $100-200  for  b&w, 
$250-400  for  color  inside.  Finds  illustrators  through  sourcebooks,  magazines,  word  of  mouth  and  submissions. 
Tips:  "'Read  our  magazine.  We  need  fast  workers  with  quick  turnaround." 

GOLF  JOURNAL,  Golf  House,  Far  Hills  NJ  07931.  (908)234-2300.  Editor:  Brett  Avery.  Readers  are 

"literate,  professional,  knowledgeable  on  the  subject  of  golf."  Published  9  times/year.  Circ.  600,000.  Original 

artwork  not  returned  after  publication.  Free  sample  copy. 

Cartoons:  Buys  1-2  cartoons/issue.  "The  subject  is  golf.  Golf  must  be  central  to  the  cartoon.  Drawings 

should  be  professional  and  captions  sharp,  bright  and  literate,  on  a  par  with  our  generally  sophisticated 

readership."  Formats:  single  or  multiple  panel,  color  line  drawings  with  gagline.  Prefers  to  see  finished 

cartoons.  Send  SASE.  Reports  in  1  month.  Buys  one-time  rights.  Pays  on  acceptance;  $125-175,  for  color 

cartoons. 

Illustrations:  Buys  several  illustrations/issue.  "We  maintain  a  file  of  samples  from  illustrators.  Our  needs 

for  illustrations  are  based  almost  solely  on  assignments,  illustrations  to  accompany  specific  stories.  We  need 

talent  with  a  light  artistic  touch,  and  we  would  assign  a  job  to  an  illustrator  who  is  able  to  capture  the  feel 

and  mood  of  a  story.  A  sense  of  humor  is  a  useful  quality  in  the  illustrator,  but  this  sense  shouldn't  lapse 

into  absurdity."  Uses  color  washes.  Send  samples  of  style  to  be  kept  on  file  for  future  assignments.  Reports 

in  1  month.  Buys  all  rights  on  a  work-for-hire  basis.  Payment  varies,  "usually  $300  for  page,  $500  for  color 

cover." 

Tips:  Wants  to  see  "a  light  touch,  identifiable,  relevant,  rather  than  nitwit  stuff  showing  golfballs  talking  to 

each  other."  Does  not  want  to  see  "willy-nilly  submissions  of  everything  from  caricatures  of  past  presidents 

to  meaningless  art.  Know  your  market;  we're  a  golf  publication,  not  an  art  gazette." 

{GOVERNING,  2300  North  St.  NW,  Suite  760,  Washington  DC  20037-1122.  (202)862-1146.  Fax: 
(202)862-0032.  Art  Director:  Richard  Steadham.  Estab.  1987.  Monthly  magazine.  "Our  readers  are  execu 
tives  of  state  and  local  governments  nationwide.  They  include  governors,  mayors,  state  legislators,  county 
executives,  etc."  Circ.  86,000. 

Illustration:  Approached  by  hundreds  of  illustrators/year.  Buys  5-10  illustrations/issue.  Prefers  conceptual 
editorial  illustration  dealing  with  public  policy  issues.  Considers  all  media.  10%  of  freelance  illustration 
demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator,  Aldus  FreeHand.  Send  postcard  sample  with 
printed  samples,  photocopies  and  tearsheets.  Send  follow-up  postcard  sample  every  3  months.  "No  phone 
calls  please.  We  work  in  QuarkXPress,  so  we  accept  any  format  that  can  be  imported  into  that  program." 
Samples  are  filed.  Reports  back  only  if  interested.  Art  director  will  contact  artist  for  portfolio  review  if 
interested.  Buys  one-time  rights.  Pays  on  publication;  $700-1,200  for  cover;  $250-700  for  inside.  Pays  $250- 
350  for  spots.  Finds  illustrators  through  Black  Book,  LA  Workbook,  on-line  services,  magazines,  word  of 
mouth,  submissions. 

Tips:  "We  are  not  interested  in  working  with  artists  who  can't  take  some  direction.  If  your  work  is  so 
precious,  take  it  to  a  gallery.  If  you  can  collaborate  with  us  in  communicating  our  words  visually,  then  we 
can  do  business." 

GRAPHIC  ARTS  MONTHLY,  249  W.  17th  St.,  New  York  NY  10011.  (212)463-6579.  Fax:  (212)463- 
6530.  Art  Director:  Rani  Levy.  Estab.  1930.  Monthly  4-color  trade  magazine  for  management  and  production 
personnel  in  commercial  and  specialty  printing  plants  and  allied  crafts.  Design  is  "direct,  crisp  and  modern." 
Circ.  95,000.  Accepts  previously  published  artwork.  Originals  returned  at  job's  completion.  Needs  computer- 
literate  freelancers  for  illustration. 

Illustrations:  Approached  by  150  illustrators/year.  Buys  6  illustrations/issue.  Works  on  assignment  only. 
Considers  all  media,  including  computer.  Send  postcard-sized  sample  to  be  filed.  Accepts  disk  submissions 
compatible  with  Adobe  Photoshop  3.0,  Adobe  Illustrator  6.0  or  EPS/TIFF  files.  Will  contact  for  portfolio 
review  if  interested.  Portfolio  should  include  final  ait,  photographs,  tearsheets.  Buys  one-time  and  reprint 
rights.  Pays  on  acceptance;  $750-1200  for  color  cover;  $250-350  for  color  inside;  $250  for  spots.  Finds 
artists  through  submissions. 

GRAY  AREAS,  P.O.  Box  808,  Broomall  PA  19008-0808.  E-mail:  76042.3624@compuserve.com.  Website: 
http://www.gti.net/grayarea.  Publisher:  Netta  Gilboa.  Estab.  1991.  Quarterly  magazine  examining  gray  areas 
of  law  and  morality  in  the  fields  of  music,  law,  technology  and  popular  culture.  Accepts  previously  published 
artwork.  Originals  not  returned.  Sample  copies  available  for  $8.  50%  of  freelance  work  demands  knowledge 
of  Aldus  PageMaker  6.0  or  CorelDraw  6.0. 

Cartoons:  Approached  by  5  cartoonists/year.  Buys  2-5  cartoons/issue.  Prefers  "illegal  subject  matter" 
humorous  cartoons; -single,  double  or  multiple  panel  b&w  line  drawings.  Send  query  letter  with  brochure, 
roughs,  photocopies  or  finished  cartoons.  Samples  are  filed.  Reports  back  within  1  week  only  if  SASE 
provided.  Buys  one-time  rights. 

Illustrations:  Works  on  assignment  only.  "Illegal  subject  matter  like  sex,  drugs,  computer  criminals." 
Considers  "any  media  that  can  be  scanned  by  a  computer,  up  to  8!/2X  11  inches."  Send  postcard  sample  or 
query  letter  with  SASE  and  photocopies.  Accepts  disk  submissions  compatible  with  IBM/PC.  Samples  are 
filed.  Reports  back  within  1  week  only  if  SASE  enclosed.  Portfolio  review  not  required.  Buys  one-time 


1  54    Artist's  &  Graphic  Designer's  Market  '97 

rights.  Pays  on  publication;  $500  for  color  cover;  negotiable  b&w.  Pays  5  copies  of  issue  and  masthead 

listing  for  spots. 

Design:  Needs  freelancers  for  design.  50%  of  freelance  work  demands  knowledge  of  Aldus  PageMaker  6.0, 

Aldus  FreeHand  5.0  or  CorelDraw  6.0.  Send  query  letter  with  photocopies.  Pays  by  project. 

Tips:  "Most  of  the  artists  we  use  have  approached  us  after  seeing  the  magazine.  All  sections  are  open  to 

artists.  We  are  only  interested  in  art  which  deals  with  our  unique  subject  matter.  Please  do  not  submit  without 

having  seen  the  magazine.  We  have  a  strong  1960s  style.  Our  favorite  artists  include  Robert  Crumb  and  Rick 

Griffin.  We  accept  all  points  of  view  in  art,  but  only  if  it  addresses  the  subject  we  cover.  Don't  send  us 

animals,  statues  or  scenery." 

GROUP  PUBLISHING—  MAGAZINE  DIVISION,  2890  N.  Monroe,  Loveland  CO  80538.  (970)669- 
3836.  Fax:  (970)669-3269.  Publishes  Group  Magazine,  Art  Director:  Joel  Armstrong  (6  issues/year;  circ. 
50,000;  4-color);  Jr.  High  Ministry  Magazine,  Art  Director:  Rich  Martin  (5  issues/year,  4-color)  for  adult 
leaders  of  Christian  youth  groups;  Children  '$  Ministry  Magazine,  Art  Director:  Rich  Martin  (6  issues/year; 
4-color)  for  adult  leaders  who  work  with  kids  from  birth  to  sixth  grade.  Previously  published,  photocopied 
and  simultaneous  submissions  OK.  Original  artwork  returned  after  publication.  Sample  copy  $  1  with  9X12 


. 

This  company  also  produces  books  and  clip  art.  See  listings  under  those  sections. 
Cartoons:  Generally  buys  one  spot  cartoon  per  issue  that  deals  with  youth  or  children  ministry.  Pays  $50 
minimum. 

Illustrations:  Buys  2-10  illustrations/issue.  Send  postcard  samples,  SASE,  slides  or  tearsheets  to  be  kept 
on  file  for  future  assignments.  Accepts  disk  submissions  compatible  with  Mac.  Send  EPS  files.  Reports  only 
if  interested.  To  show  a  portfolio,  mail  color  and  b&w  photostats  and  slides  with  SASE.  Pays  $400  minimum, 
color  cover  (negotiable).  Pays  on  acceptance;  $35-450,  from  b&w/spot  illustrations  (line  drawings  and 
washes)  to  full-page  color  illustrations  inside.  Buys  first  publication  rights  and  occasional  reprint  rights. 
Tips:  "We  prefer  contemporary,  nontraditional  (not  churchy),  well  developed  styles  that  are  appropriate  for 
our  innovative,  youth-oriented  publications.  We  appreciate  artists  who  can  conceptualize  well  and  approach 
difficult  and  sensitive  subjects  creatively." 

GUIDEPOSTS  MAGAZINE,  16  E.  34th  St.,  New  York  NY  10016,  (212)251-8127.  Fax:  (212)684-0679. 
Art  Director:  Lawrence  A.  Laukhuf.  Estab.  1945.  Monthly  nonprofit  inspirational,  consumer  magazine. 
Guideposts  is  a  "practical  interfaith  guide  to  successful  living.  Articles  present  tested  methods  for  developing 
courage,  strength  and  positive  attitudes  through  faith  in  God."  Circ.  4  million.  Sample  copies  and  guidelines 
are  available. 

•  Also  publishes  Angels  on  Earth,  a  bimonthly  magazine  buying  4-7  illustrations/issue.  They  feature 

more  conceptual  art. 

Illustrations:  Buys  3-5  illustrations/issue.  Works  on  assignment  only.  Prefers  realistic,  reportorial.  Considers 
watercolor,  collage,  airbrush,  acrylic,  colored  pencil,  oil,  mixed  media  and  pastel.  Send  postcard  sample  with 
SASE,  tearsheets,  photocopies  and  slides.  Accepts  disk  submissions  compatible  with  QuarkXPress  Adobe 
Illustrator,  Adobe  Photoshop  (Mac  based).  Samples  are  returned  by  SASE  if  requested  by  artist  To  'arrange 
portfolio  review  artist  should  follow  up  with  call  after  initial  query.  Portfolio  should  include  color  transparen 
cies  8  X  10.  Buys  one-time  rights.  Pays  on  acceptance.  Finds  artists  through  sourcebooks,  other  publications 
word  of  mouth,  artists'  submissions  and  Society  of  Illustrators'  shows. 

Tips:  Sections  most  open  to  freelancers  are  illustrations  for  action/adventure  stories.  "Do  vour  homework 
as  to  our  needs.  At  least  see  the  magazine!" 


Borel  Ave"  Suite  #100>  San  Mateo  CA  94402-  (415)358-9500.  Fax:  (415)358- 
9527.  Art  Director:  Richard  Leeds.  Estab.  1975.  Monthly  4-color  magazine  focusing  on  technique  artist 

J°b'S  Completion*  SamPle  c°Pies  and  art 


Illustrations:  Approached  by  15-20  illustrators/year.  Buys  3  illustrations/issue.  Works  on  assignment  only 
Prefers  conceptual,  outside,  not  safe"  themes  and  styles.  Considers  pen  &  ink,  watercolor,  collage,  airbrush 
computer  based,  acrylic,  mixed  media  and  pastel.  Send  query  letter  with  brochure,  tearsheets,  photographs, 
photocopies,  photostats,  slides  and  transparencies.  Accepts  disk  submissions  compatible  with  Mac.  Samples 

£!H,S  n   ?f  S     f      I  lf  inlerested  Wil1  contact  for  Portfolio  review  if  inter^ed.  Portfolio  should 
tearSheetS'  Buys  first  ^hts-  Pay§  on  Plication;  $100-600  for  color  inside; 


|GU/n^StlORE  UFE  MAGAZINE'  2975  S.  Horseshoe  Dr.,  Suite  100,  Naples  FL  33942  (941)641  3933 

S  y!£S2KS^  Dirrr:  mchf  CeiTina-  Estak  197°-  -^^SS5&  S 

style  of  southwest  Florida  for  an  affluent,  sophisticated  audience,  traditional  design."  Circ  20  000  Accepts 

crss^ 

IfZ^0"5/-^030^  bV5"20  illustra">rs/year.  Buys  1  illustration/issue.  Prefers  watercolor,  collage 
airbrush,  acryhc,  colored  penal,  mixed  media  and  pastel.  Send  postcard  sampleor  query  letter  with  brochure! 


Magazines     1 55 

resume,  tearsheets,  photostats  and  photocopies.  Accepts  disk  submissions  compatible  with  Adobe  Illustrator 
or  QuarkXPress.  Samples  not  filed  are  returned  by  SASE.  Reports  back  only  if  interested.  Write  to  schedule 
appointment  to  show  a  portfolio,  which  should  include  thumbnails,  printed  samples,  final/reproduction/ 
product  and  tearsheets.  Negotiates  rights  purchased.  Buys  one-time  rights.  Pays  on  publication;  $500-1000 
for  color  cover;  $100-350  for  b&w  inside;  $150-500  for  color  inside.  $50-150  for  spots.  Needs  technical 
illustration.  Needs  freelancers  familiar  with  Aldus  PageMaker,  Adobe  Illustrator,  QuarkXPress  or  Aldus 
FreeHand. 

Design:  Needs  freelancers  for  design.  95%  of  freelance  work  demands  knowledge  of  Adobe  Photoshop, 
QuarkXPress  or  Adobe  Illustrator.  Send  query  letter  with  resume  and  tearsheets.  Pays  by  project,  by  hour. 

HABITAT  MAGAZINE,  928  Broadway,  New  York  NY  10010.  (212)505-2030.  Editor-in-Chief:  Carol  J. 
Ott.  Estab.  1982.  "We  are  a  how-to  magazine  for  cooperative  and  condominium  boards  of  directors  in  New 
York  City,  Long  Island,  New  Jersey  and  Westchester."  Published  11  times  a  year;  b&w  with  4-color  cover. 
Circ,  18,000.  Original  artwork  is  returned  after  publication.  Sample  copy  $5.  Art  guidelines  free  for  SASE 
with  first-class  postage. 

Cartoons:  Cartoons  appearing  in  magazine  are  "line  with  some  wash  highlights."  Pays  $75-100  for  b&w. 
Illustrations:  Approached  by  50  illustrators/year.  Buys  illustrations  mainly  for  spots  and  feature  spreads. 
Buys  1-3  illustrations/issue  from  freelancers.  Needs  editorial  and  technical  illustration  that  is  "ironic,  whimsi 
cal,  but  not  silly."  Works  on  assignment  only.  Prefers  pen  &  ink.  Considers  marker.  Send  query  letter  with 
brochure  showing  art  style,  resume,  tearsheets,  photostats,  photocopies,  slides,  photographs  and  transparen 
cies  (fee  requirements).  Looks  for  "clarity  in  form  and  content."  Samples  are  filed  or  are  returned  by  SASE. 
Reports  back  about  queries/submissions  only  if  interested.  For  a  portfolio  review,  mail  original/final  art  and 
b&w  tearsheets.  Pays  $75-125,  b&w. 

Tips:  "Read  our  publication,  understand  the  topic.  Look  at  the  'Habitat  Hotline'  and  'Case  Notes'  sections." 
Does  not  want  to  see  "tired  cartoons  about  Wall  Street  board  meetings  and  cute  street  beggars." 

HADASSAH  MAGAZINE,  50  W  58th  St.,  New  York  NY  10019.  (212)688-1809.  Fax:  (212)446-9521. 

Estab.  1914.  Consumer  magazine.  Hadassah  Magazine  is  a  monthly  magazine  chiefly  of  and  for  Jewish 

interests — both  here  and  in  Israel.  Circ.  340,000. 

Cartoons:  Buys  1-2  freelance  cartoons/issue.  Preferred  themes  include  the  Middle  East/Israel,  domestic 

Jewish  themes  and  issues.  Send  query  letter  with  sample  cartoons.  Samples  are  filed  or  returned  by  SASE. 

Buys  first  rights.  Pays  $50,  b&w;  $100,  color. 

Illustrations:  Approached  by  15  freelance  illustrators/year.  Works  on  assignment  only.  Prefers  themes  of 

Jewish/Israeli  issues,  holidays.  Send  postcard  sample  or  query  letter  with  tearsheets.  Samples  are  filed  or  are 

returned  by  SASE.  Write  for  appointment  to  show  portfolio  of  original/final  art,  tearsheets  and  slides.  Buys 

first  rights.  Pays  on  publication;  $400-800  for  color  cover;  $100-200  for  b&w,  $200-250  for  color  inside- 

$100-250  for  spots. 

HAWAII  MAGAZINE,  1400  Kapiolani  Blvd.,  #A25,  Honolulu  ffl  96814.  (808)942-2556.  E-mail:  hawaiie 
dit@aol.com.  Editor:  Jim  Borg.  Estab.  1984.  Bimonthly  "written  for  and  directed  to  the  frequent  visitor  and 
residents  who  travel  frequently  among  the  Hawaiian  Islands.  We  try  to  encourage  people  to  discover  the  vast 
natural  beauty  of  these  Islands."  Circ.  70,000.  Original  artwork  is  returned  after  publication.  Sample  copies 

Illustrations:  Buys  illustrations  mainly  for  spots  and  feature  spreads.  Buys  1-2  illustrations/issue.  Works 
on  assignment  only.  Considers  pen  &  ink,  airbrush,  watercolor,  acrylic,  oil,  charcoal  pencil  and  calligraphy. 
Send  query  letter  with  photocopies.  Samples  are  not  filed  and  are  returned.  Reports  back  about  queries/ 
submissions  within  1  month.  To  show  a  portfolio  mail  printed  samples  and  tearsheets.  Buys  first  rights.  Pays 
$75  for  b&w;  $150  for  color,  inside. 

JHEALTHCARE  FINANCIAL  MANAGEMENT,  2  Westbrook  Corp.  Center,  Suite  700,  Westchester 
IL  60154-5700.  (708)531-9600.  Fax:  (708)531-0032.  Publisher:  Cheryl  Stachura.  Estab.  1946.  Monthly 
association  magazine  for  chief  financial  officers  in  healthcare,  managers  of  patient  accounts,  healthcare 
administrators.  Circ.  35,000.  Sample  copies  available. 

Cartoons:  Buys  1  cartoon/issue.  Prefers  single  panel,  humorous,  b&w  line  drawings,  with  gaglines.  Send 
query  letter  with  photocopies.  Samples  are  filed  or  returned.  Reports  back  only  if  interested.  Pays  on  publica 
tion. 

Illustration:  All  freelance  illustration  should  be  sent  to  James  Lienhart  Design,  155  N.  Harbor  Drive,  Suite 
3008,  Chicago  EL  60601.  Considers  acrylic,  air  brush,  color  washed,  colored  pencil,  marker,  mixed  media, 


ALWAYS  ENCLOSE  a  self-addressed,  stamped  envelope  (SASE)  with  queries 
and  sample  packages. 


1 56     Artist's  &  Graphic  Designer's  Market  '97 

oil,  pastel,  watercolor.  Send  query  letter  with  printed  samples,  photocopies  and  tearsheets.  Samples  are  filed. 
Will  contact  artist  for  portfolio  review  if  interested. 

^HEALTHCARE  FORUM  JOURNAL,  425  Market  St.,  16th  Floor,  San  Francisco  CA  94105-2406. 
(415)356-4300.  Fax:  (415)356-9300.  Art  Director:  Bruce  Olson.  Estab.  1936.  Bimonthly  trade  journal  for 
healthcare  executive  administrators,  a  publication  of  the  Healthcare  Forum  Association.  Circ.  25,000.  Accepts 
previously  published  artwork.  Originals  are  returned  at  job's  completion.  Sample  copies  available. 
Illustrations:  Approached  by  15-20  illustrators/year.  Buys  3-5  illustrations/issue.  Works  on  assignment  only. 
Preferred  styles  vary,  usually  abstract  and  painterly;  watercolor,  collage,  acrylic,  oil  and  mixed  media.  Send 
query  letter  with  SASE,  tearsheets,  photostats  and  photocopies.  Samples  are  filed  and  returned  by  SASE  if 
requested  by  artist.  Reports  back  only  if  interested.  Buys  one-time  rights.  Pays  on  acceptance;  $600-700 
for  color  cover;  $350  for  b&w,  $500  for  color  inside. 

HEARTLAND  BOATING  MAGAZINE,  P.O.  Box  1067,  Martin  TN  38237-1067.  (901)587-6791.  Fax: 
(901)587-6893.  Website:  http://www.gsn.com/heartland_boating.htm.  Editor:  Molly  Lightfoot  Blom.  Estab. 
1988.  Specialty  magazine  published  7  times  per  year  devoted  to  power  (cruisers,  houseboats)  and  sail  boating 
enthusiasts  throughout  middle  America.  The  content  is  both  humorous  and  informative  and  reflects  "the 
challenge,  joy  and  excitement  of  boating  on  America's  inland  waterways."  Circ.  20,000.  Occasionally  accepts 
previously  published  artwork.  Originals  are  returned  at  job's  completion.  Sample  copies  available  for  $5. 
Art  guidelines  for  SASE  with  first-class  postage.  50%  of  freelance  work  demands  knowledge  of  Adobe 
Illustrator,  QuarkXPress  or  Adobe  Photoshop. 

Cartoons:  Approached  by  10-12  cartoonists/year.  Buys  2-3  cartoons/issue.  Prefers  boating;  single  panel 
without  gaglines.  Send  query  letter  with  roughs.  Samples  are  filed  or  returned  by  SASE.  Reports  back  within 
2  months.  Negotiates  rights  purchased.  Pays  $30  for  b&w. 

Illustrations:  Approached  by  2-3  illustrators/year.  Buys  2-3  illustrations/issue.  Works  on  assignment  only. 
Prefers  boating-related.  Considers  pen  &  ink.  Send  postcard  sample  or  query  letter  with  SASE,  photocopies 
and  tearsheets.  Accepts  disk  submissions  compatible  with  Adobe  Illustrator  5.0.  Send  EPS  files.  Samples 
are  filed  or  returned  by  SASE.  Reports  back  within  2  months.  Portfolio  review  not  required.  Negotiates 
rights  purchased.  Pays  on  publication.  Pay  is  negotiated.  Finds  artists  through  submissions. 
Tips:  "Submit  professional  cover  letters  with  no  typos.  Grammar  is  important  too!" 

HERBALGRAM,  P.O.  Box  201660,  Austin  TX  78720-1660.  (512)331-8868.  Fax:  (512)331-1924.  E-mail: 
gingerhm@herbalgram.org.  Website:  http://www.herbalgram.org.  Art  Director:  Ginger  Hudson-Maffei. 
Estab.  1983.  Quarterly  journal.  "We're  a  non-commercial  education  and  research  journal  with  a  mission  to 
educate  the  public  on  the  uses  of  beneficial  herbs  and  plants.  Fairly  technical.  For  the  general  public, 
pharmacists,  educators  and  medical  professions."  Circ.  27,000.  Accepts  previously  published  artwork.  Origi 
nals  are  returned  at  job's  completion.  Sample  copies  and  art  guidelines  available.  90%  of  freelance  work 
demands  knowledge  of  Adobe  PageMaker  6.0,  Adobe  Photoshop  3.0,  Aldus  Freehand  3.11  and  4.0  and 
Adobe  Illustrator. 

Cartoons:  Buys  3-4  cartoons/year.  Prefers  medical  plant,  general  plant,  plant  regulation  themes;  single 
panel,  political,  humorous  b&w  line  drawings  with  gaglines.  Send  query  letter  with  brochure  or  roughs. 
Samples  are  filed.  Buys  one-time  rights.  Pays  $50-100  for  b&w. 

Illustrations:  Approached  by  10  illustrators/year.  Buys  2  illustrations/year.  Works  on  assignment  only. 
Prefers  plant/drug  themes.  Considers  acrylic,  mixed  media,  collage  or  computer-generated  images.  Send 
query  letter  with  photographs,  tearsheets,  photocopies  and  transparencies.  Accepts  disk  submissions  compati 
ble  with  Aldus  PageMaker  6.0,  QuarkXPress  3.11  and  Adobe  Illustrator  5.0,  Samples  are  filed.  Will  contact 
for  portfolio  review  if  interested.  Portfolio  should  include  final  art,  tearsheets  and  photocopies.  Buys  one 
time  rights.  Pays  on  acceptance;  $50-200  for  b&w,  $50-500  for  color  inside;  $50-300  for  b&w,  $5-700  for 
color  cover.  Pays  $25-200  for  spot  illustrations.  Finds  artists  through  submissions,  word  of  mouth  and  Austin 
Creative  Directory. 

Design:  Needs  freelancers  for  production  and  multimedia.  95%  of  design  demands  knowledge  of  Aldus 
PageMaker  6.0,  Aldus  FreeHand  3.1 1,  Adobe  Photoshop  3.0,  QuarkXPress  3.1  or  Adobe  Illustrator  5.0.  Send 
query  letter  with  photocopies,  photographs  or  transparencies.  Pays  $50-300  by  project. 
Tips:  Have  a  "good  knowledge  of  CMYK  process,  good  knowledge  of  computer  to  service  bureau  process." 

HIGHLIGHTS  FOR  CHILDREN,  803  Church  St.,  Honesdale  PA  18431.  (717)253-1080.  Fax:  (717)253- 
0179.  Art  Director:  Janet  K.  Moir.  Cartoon  Editor:  Rich  Wallace.  Monthly  4-color  magazine  for  ages  2-12. 
Circ.  3  million.  Art  guidelines  for  SASE  with  first-class  postage. 

Cartoons:  Receives  20  submissions/week.  Buys  2-4  cartoons/issue.  Interested  in  upbeat,  positive  cartoons 
involving  children,  family  life  or  animals;  single  or  multiple  panel.  Send  roughs  or  finished  cartoons  and 
SASE.  Reports  in  4-6  weeks.  Buys  all  rights.  Pays  on  acceptance;  $20-40  for  line  drawings.  "One  flaw  in 
many  submissions  is  that  the  concept  or  vocabulary  is  too  adult,  or  that  the  experience  necessary  for  its 
appreciation  is  beyond  our  readers.  Frequently,  a  wordless  self-explanatory  cartoon  is  best." 
Illustrations:  Buys  30  illustrations/issue.  Works  on  assignment  only.  Prefers  "realistic  and  stylized  work; 
upbeat,  fun,  more  graphic  than  cartoon,"  Pen  &  ink,  colored  pencil,  watercolor,  marker,  cut  paper  and  mixed 


Magazines     157 

media  are  all  acceptable.  Discourages  work  in  fluorescent  colors.  Send  query  letter  with  photocopies  SASE 
and  tearsheets.  Samples  to  be  kept  on  file.  Request  portfolio  review  in  original  query.  Will  contact  for 
portfolio  review  if  interested.  Buys  all  rights  on  a  work-for-hire  basis.  Pays  on  acceptance;  $1,025  for  color 
front  and  back  covers;  $50-500  for  color  inside.  "We  are  always  looking  for  good  hidden  pictures.  We  require 
a  picture  that  is  interesting  in  itself  and  has  the  objects  well-hidden.  Usually  an  artist  submits  pencil  sketches. 
In  no  case  do  we  pay  for  any  preliminaries  to  the  final  hidden  pictures."  Submit  hidden  pictures  to  Jodv 
Taylor.  r  j 

Tips:  "We  have  a  wide  variety  of  needs,  so  I  would  prefer  to  see  a  representative  sample  of  an  illustrator's 
style  or  styles." 

ALFRED  HITCHCOCK  MAGAZINE,  1540  Broadway,  New  York  NY  10036.  (212)354-6500.  Fax:  (212) 
697-1567.  Art  Director:  Terri  Czeczko.  Estab.  1956.  Monthly  b&w  magazine  with  4-color  cover  emphasizing 
mystery  fiction.  Circ.  200,000.  Accepts  previously  published  artwork.  Original  artwork  returned  at  job's 
completion.  Art  guidelines  available  for  #10  SASE  with  first-class  postage. 

Cartoons:  Approached  by  20  cartoonists/year.  Buys  2  cartoons/issue.  Prefers  crime  oriented,  humorous 
cartoons.  Prefers  single  panel,  b&w  washes  or  line  drawings  with  and  without  gagline.  Send  photocopies  of 
finished  cartoons  and/or  tearsheets  and  SASE.  Samples  are  returned  by  SASE.  Reports  back  only  if  interested 
Buys  one-time  rights.  Pays  on  acceptance;  $35  minimum. 

Illustrations:  Buys  7  illustrations/issue.  Works  on  assignment  only.  Considers  acrylic,  air  brush,  charcoal 
color  washes,  mixed  media,  pen  &  ink  and  watercolor.  Send  query  letter  with  printed  samples,  photocopies 
and/or  tearsheets  and  SASE.  Send  follow-up  postcard  sample  every  3  months.  Accepts  disk  submissions. 
Samples  are  filed  or  returned  by  SASE.  Reports  back  only  if  interested.  "No  phone  calls."  Portfolios  may 
be  dropped  off  every  Tuesday  and  should  include  b&w  and  color  tearsheets  and  transparencies.  "No  original 
art  please."  Buys  first  rights.  Pays  on  acceptance;  $1,200  minimum  for  color  cover;  $150  minimum  for 
b&w  inside;  $35-50  for  spots.  Finds  artists  through  agents  and  sourcebooks  such  as  Black  Book,  LA  Workbook 
and  American  Showcase. 

Tips:  "I  like  work  that  is  colorful  and  a  little  edgy.  I  look  for  artists  who  are  reliable.  It  helps  if  you  read 
our  magazine  or  read  mysteries  in  general." 

HOBSON'S  CHOICE,  Box  98,  Ripley  OH  45167.  Editor:  Susannah  West.  Estab.  1974.  Bimonthly  b&w 
newsletter  emphasizes  science  fiction,  fantasy  and  nonfiction  of  scientific  and  technological  interest.  16-20 
pages;  two-column  format;  8  !/2  X 1 1  saddle-stitched.  Circ.  2,500.  Sample  copy  $2.50;  art  guidelines  for  SASE; 
tipsheet  packet  which  contains  all  guidelines  $1.50. 

Cartoons:  Approached  by  10-12  cartoonists/year.  Buys  17-20  cartoons/year.  Interested  in  science  fiction, 
science  and  fantasy  subjects;  single  and  multi-panel  b&w  line  drawings.  Prefers  finished  cartoons.  Include 
SASE.  Reports  in  2-3  months.  Buys  first  North  American  serial  rights.  Pays  on  publication;  $5. 
Illustrations:  Approached  by  20-30  illustrators/year.  Buys  35  illustrations/year.  Needs  editorial,  technical 
and  story  illustrations.  Illustrators  whose  work  appears  in  the  SF  press  exemplify  the  style,  tone  and  content: 
Brad  Foster,  Alfred  Klosterman,  Janet  Aulisio.  Sometimes  uses  humorous  and  cartoon-style  illustrations 
depending  on  the  type  of  work  being  published.  Works  on  assignment  only.  Samples  returned  by  SASE. 
Reports  back  on  future  assignment  possibilities.  Send  query  letter  with  photocopies,  SASE,  resume  or  bro 
chure  and  samples  of  style  to  be  kept  on  file.  Illustrates  stories  rather  extensively  (normally  an  8  X 11  and 
an  interior  illustration).  Format:  b&w  line  drawings,  camera-ready  artwork.  Reports  in  2-3  months.  Buys 
first  North  American  rights.  Pays  on  publication;  $  1 5-25  for  b&w  cover;  $5-25  for  b&w  inside;  $5  for  spots. 
Tips:  "We  first  of  all  look  for  work  that  falls  into  science  fiction  genre;  if  an  artist  has  a  feel  for  and 
appreciation  of  science  fiction  he/she  is  more  likely  to  be  able  to  meet  our  needs.  We  are  especially  attracted 
to  work  that  is  clean  and  spare,  not  cluttered,  and  that  has  a  finished,  not  sketchy  quality.  If  an  artist  also 
does  technical  illustrations,  we  are  interested  in  seeing  samples  of  this  style  too.  Would  specifically  like  to 
see  samples  of  work  that  we'd  be  capable  of  reproducing  and  that  are  compatible  with  our  magazine's  subject 
matter.  We  prefer  to  see  photocopies  rather  than  slides.  We  also  like  to  be  able  to  keep  samples  on  file,  rather 
than  have  to  return  them.  Send  us  photocopies  of  your  typical  work.  If  you  specialize  in  a  specific  genre 
(i.e.,  traditional  fantasy  or  hard  science  fiction)  make  sure  your  samples  emphasize  that." 

JHOME  EDUCATION  MAGAZINE,  Box  1083,  Tonasket  WA  98855.  (509)486-1351.  E-mail:  homeedm 
ag@aol.com.  Website:  http://www.home-ed-press.com.  Managing  Editor:  Helen  Hegener.  Estab.  1983.  "We 
publish  one  of  the  largest  magazines  available  for  home  schooling  families."  Desktop  bimonthly  published 
in  2-color;  b&w  with  4-color  cover.  Circ.  7,200.  Original  artwork  is  returned  after  publication  upon  request. 
Sample  copy  $4.50.  Art  guidelines  for  SASE  with  first-class  postage. 

Cartoons:  Approached  by  20-30  cartoonists/year.  Buys  1-2/year.  Style  preferred  is  open,  but  theme  must 
relate  to  home  schooling.  Prefers  single,  double  or  multiple  panel  b&w  line  drawings  and  washes  with  or 
without  gagline.  Send  query  letter  with  samples  of  style,  roughs  and  finished  cartoons,  "any  format  is  fine 
with  us."  Samples  are  filed  or  returned  by  SASE.  Reports  back  within  3  weeks.  Buys  reprint  rights,  one 
time  rights  or  negotiates  rights  purchased.  Pays  on  acceptance;  $10-20  for  b&w. 
Illustrations:  Approached  by  100  illustrators/year.  Buys  illustrations  mainly  for  spots  and  feature  spreads. 
Considers  pen  &  ink,  mixed  media,  markers,  charcoal  pencil  or  any  good  sharp  b&w  or  color  media.  Send 


I 58    Artist's  &  Graphic  Designer's  Market  '97 

postcard  sample  or  query  letter  with  brochure,  resume*,  slides,  transparencies,  tearsheets,  photocopies  or 

photographs.  Accepts  disk  submissions.  "We're  looking  for  originality,  clarity,  warmth.  Children,  families 

and  parent-child  situations  are  what  we  need."  Samples  are  filed  or  are  returned  by  SASE.  Will  contact  for 

portfolio  review  if  interested.  Buys  one-time  rights,  reprint  rights  or  negotiates  rights  purchased.  Pays  on 

acceptance;  $50  for  color  cover;  $10-50  for  color  inside;  $5-20  for  spots.  Finds  artists  primarily  through 

submissions  and  self-promotions. 

Design;  Needs  freelancers  for  design.  1 00%  of  freelance  work  demands  knowledge  of  Adobe  Photoshop  or 

QuarkXPress.  Send  query  letter  with  any  samples.  Pays  by  project. 

Tips:  "Most  of  our  artwork  is  produced  by  staff  artists.  We  receive  very  few  good  cartoons.  Study  what 

we've  done,  suggest  how  we  might  improve  it." 

fHOME  OFFICE  COMPUTING  MAGAZINE,  Dept.  AM,  411  Lafayette  St.,  4th  Floor,  New  York  NY 
10003.  (212)505-4244.  Fax:  (212)505-4256.  Art  Director:  Judy  Kamilar.  Estab.  1980.  Monthly  magazine  of 
small  business/home  office  advice;  4-color.  Circ.  380,000.  Accepts  previously  published  artwork.  Originals 
are  returned  at  job's  completion  "when  possible."  Sample  copies  available. 
Cartoons:  Interested  in  New  Yorker  style;  buys  very  few.  Pays  $200  for  b&w  inside. 
Illustrations:  Approached  by  45  illustrators/year.  Buys  12  illustrations/issue.  Works  on  assignment  only. 
Prefers  pen  &  ink,  watercolor,  collage,  acrylic,  colored  pencil  and  mixed  media.  Freelance  work  demands 
knowledge  of  Adobe  Photoshop  and  QuarkXPress.  Send  query  letter  with  tearsheets.  Samples  are  filed. 
Reports  back  only  if  interested.  To  show  a  portfolio,  call  for  appointment.  Portfolio  should  include  tearsheets 
and  slides.  Buys  one-time  rights.  Pays  $250  for  b&w  and  color  "spot"  art,  $500-600  for  color  cover. 

{HOME  TIMES,  P.O.  Box  16096,  West  Palm  Beach  FL  33416.  (407)439-3509.  Editor  and  Publisher: 
Dennis  Lombard.  Estab.  1988.  Weekly  conservative  local  newpaper  tabloid  with  some  national  distribution. 
Circ.  5,000.  Sample  issue  available  for  $1  and  9  X 12  SASE  with  3  stamps. 

Cartoons:  Approached  by  20  cartoonists/year.  Buys  8-10  cartoons/issue.  Prefers  conservative  politics,  fam 
ily  life,  warm  family  humor.  Prefers  political  cartoons;  single  and  multiple  panel  b&w  line  drawings,  Send 
query  letter  with  finished  cartoons.  Samples  are  filed  or  returned  by  SASE.  Buys  one-time  rights.  Pays  $5- 
10  for  b&w;  $5-10  for  spots.  Finds  artists  through  submissions. 

Tips:  Does  not  generally  buy  illustrations,  but  about  8-10  cartoons  an  issue.  "Read  the  paper  to  understand 
the  editorial  slant." 

HOMEPC,  600  Community  Dr.,  Manhasset  NY  11030.  (516)562-5000.  Fax:  (516)562-7007.  Art  Director: 
David  Loewy.  Estab.  1994.  Monthly  consumer  magazine.  A  magazine  for  home  computer  users.  Easy  to 
read,  non-technical;  covering  software  and  hardware,  entertainment  and  personal  products.  Circ.  350,000. 
Originals  are  returned  at  job's  completion.  Sample  copies  available.  50%  of  freelance  work  demands  knowl 
edge  of  Adobe  Photoshop. 

Illustrations:  Approached  by  200  illustrators/year.  Buys  30  illustrations/issue.  Works  on  assignment  only. 
Considers  pen  &  ink,  airbrush,  colored  pencil,  mixed  media,  collage,  acrylic,  oil  and  computer  illustration. 
Send  postcard  sample  with  tearsheets.  Accepts  Mac  compatible  disk  submissions.  Samples  are  filed  and  are 
not  returned.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  final 
art  and  tearsheets.  Buys  one-time  and  reprint  rights;  rights  purchased  vary  according  to  project.  Pays  on 
acceptance;  $2,000-3,000  for  color  cover;  $500-1,500  for  color  inside;  $200-500  for  spots. 
Design:  Needs  freelancers  for  production.  100%  of  design  work  demands  knowledge  of  Aldus  FreeHand, 
Adobe  Photoshop,  QuarkXPress  and  Adobe  Illustrator.  Send  resumd  and  tearsheets,  Pays  by  the  hour,  $15- 
25. 
Tips:  Finds  75  percent  of  illustrators  through  sourcebooks;  25  percent  through  mailers  and  chance  discovery. 

^HONOLULU  MAGAZINE,  36  Merchant  St.,  Honolulu  HI  96813.  (808)524-7400.  Art  Director:  Teresa 
J.  Black.  "Monthly  4-color  city/regional  magazine  reporting  on  current  affairs  and  issues,  people  profiles, 
lifestyle.  Readership  is  generally  upper  income  (based  on  subscription).  Contemporary,  clean,  colorful  and 
reader-friendly"  design.  Original  artwork  is  returned  after  publication.  Sample  copies  for  SASE  with  first- 
class  postage.  Art  guidelines  available. 

Illustrations:  Buys  illustrations  mainly  for  spots  and  feature  spreads.  Buys  1-3  illustrations/issue.  Works 
on  assignment  only.  Prefers  airbrush,  colored  pencil  and  watercolor.  Considers  pen  &  ink,  mixed  media, 
acrylic,  pastel,  collage,  charcoal,  pencil  and  calligraphy.  Send  postcard  sample  showing  art  style.  Looks  for 
local  subjects,  conceptual  abilities  for  abstract  subjects  (editorial  approach)— likes  a  variety  of  techniques. 
Looks  for  strong  b&w  work.  Samples  are  filed  or  are  returned  only  if  requested.  Reports  back  only  if 
interested.  Write  to  schedule  an  appointment  to  show  a  portfolio  which  should  include  original/final  art  and 
color  and  b&w  tearsheets.  Buys  first  rights  or  one-time  rights.  Pays  on  publication;  $300-500  for  cover;  $75- 
350  for  inside;  $50-75  for  spots.  Finds  artists  through  word  of  mouth,  magazines,  submissions,  attending  art 
exhibitions. 
Tips:  "Needs  both  feature  and  department  illustration — best  way  to  break  in  is  with  small  spot  illustration." 

HOPSCOTCH,  The  Magazine  for  Girls,  Box  164,  Bluffton  OH  45817.  (419)358-4610.  Contact:  Flo 
Weber.  Estab.  1989.  A  bimonthly  magazine  for  girls  between  the  ages  of  6  and  12;  2-color  with  4-color 


Magazines     159 

cover;  50  pp.;  7x9  saddle-stapled.  Circ.  9,000.  Original  artwork  returned  at  job's  completion.  Sample  copies 
available  for  $3.  Art  guidelines  for  SASE  with  first-class  postage.  20%  of  freelance  work  demands  computer 
skills. 

®  Also  publishes  Boys9  Quest. 

illustrations:  Approached  by  200-300  illustrators/year.  Buys  6-7  freelance  illustrations/issue.  Artists  work 
mostly  on  assignment.  Needs  story  illustration.  Prefers  traditional  and  humor;  pen  &  ink.  Send  query  letter 
with  photocopies.  Samples  are  filed.  Reports  back  within  2  months.  Buys  first  rights  and  reprint  rights.  Pays 
on  acceptance;  $35  for  full-page  b&w;  $25  for  smaller  b&w;  $150  for  color  cover. 

HORSE  ILLUSTRATED,  P.O.  Box  6050,  Mission  Viejo  CA  92690.  (714)855-8822.  Editor:  Moira  C. 
Harris.  Associate  Editor:  Jennifer  I.  Oltman.  Estab.  1975.  Monthly  consumer  magazine  providing  "informa 
tion  for  responsible  horse  owners."  Circ.  187,000.  Originals  are  returned  after  job's  completion.  Sample 
copies  available  for  $4.  Art  guidelines  for  SASE  with  first-class  postage. 

Cartoons:  Approached  by  200  cartoonists/year.  Buys  1  or  2  cartoons/issue.  Prefers  satire  on  horse  ownership 
("without  the  trite  cliches");  single  panel  b&w  line  drawings  with  gagline.  Send  query  letter  with  brochure, 
roughs  and  finished  cartoons.  Samples  are  not  filed  and  are  returned  by  SASE.  Reports  back  within  6  weeks, 
Buys  first  rights  and  one-time  rights.  Pays  $35  for  b&w. 

Illustrations:  Approached  by  60  illustrators/year.  Buys  1  illustration/issue.  Prefers  realistic,  mature  line  art, 
pen  &  ink  spot  illustrations  of  horses.  Considers  pen  &  ink.  Send  query  letter  with  SASE  and  photographs. 
Accepts  disk  submissions.  Samples  are  not  filed  and  are  returned  by  SASE.  Reports  back  within  6  weeks. 
Portfolio  review  not  required.  Buys  first  rights  or  one-time  rights.  Pays  on  publication;  $35  for  b&w  inside. 
Finds  artists  through  submissions. 

Tips:  "We  only  use  spot  illustrations  for  breed  directory  and  classified  sections.  We  do  not  use  much,  but 
if  your  artwork  is  within  our  guidelines,  we  usually  do  repeat  business." 

HOSPITAL  MEDICINE  MAGAZINE,  105  Raider  Blvd.,  Beilemeade  NJ  08502.  (908)874-8550.  Fax: 

(908)874-6096.  E-mail:  s8@rbp.co.uk.  Art  Director:  Manuel  Vila,  Jr.  Estab.  1964.  Illustrated  review  of 

clinical  medicine  for  primary  care  physicians  and  medical  students.  Monthly.  Circ.  119,000.  Returns  original 

artwork  after  publication.  Art  guidelines  available. 

Illustrations:  Works  with  20  illustrators/year.  Buys  3-12  illustrations/issue.  Prefers  all  media  except  marker 

and  computer  illustration.  Works  on  assignment  only.  Send  postcard  sample  or  query  letter  with  brochure  or 

tearsheets  to  be  kept  on  file.  Accepts  submissions  on  disk  compatible  with  Adobe  Illustrator  5.5,  Adobe 

Photoshop  3.0.  Samples  not  filed  are  not  returned.  To  show  a  portfolio,  mail  appropriate  materials.  Reports 

only  if  interested.  Buys  first  rights.  Pays  on  acceptance;  $650-800  for  b&w,  $750-1,400  for  color  cover; 

$150-500  for  b&w,  $250-600  for  color  inside;  $250-400  for  spots. 

Design:  Needs  freelancers  for  production.  Freelance  work  demands  knowledge  of  Aldus  FreeHand,  Adobe 

Photoshop,  QuarkXPress  or  Adobe  Illustrator.  Pays  by  the  hour,  $17-24. 

Tips:  "Portfolios  may  be  dropped  off  Tuesdays  only  and  picked  up  Thursdays.  Do  not  show  marker  comps. 

At  least  show  4X5  transparencies;  8  X 10  is  much  better.  In  general,  slides  are  too  small  to  see  in  a  review. 

Be  concise  and  precise  with  latest  softwares  and  tools  for  desktop." 

HOUSE  BEAUTIFUL,  1700  Broadway,  29th  Floor,  New  York  NY  10019.  (212)903-5229.  Fax:  (212)765- 
8292.  Art  Director:  Andrzej  Janerka.  Estab.  1896.  Monthly  consumer  magazine.  House  Beautiful  is  a  maga 
zine  about  interior  decorating — emphasis  is  on  classic  and  contemporary  trends  in  decorating,  architecture 
and  gardening.  The  magazine  is  aimed  at  both  the  professional  and  non-professional  interior  decorator.  Circ. 
1 .3  million.  Originals  returned  at  job's  completion.  Sample  copies  available. 

Illustrations:  Approached  by  75-100  illustrators/year.  Buys  2-3  illustrations/issue.  Works  on  assignment 
only.  Prefers  contemporary,  conceptual,  interesting  use  of  media  and  styles.  Considers  pen  &  ink,  mixed 
media,  collage,  watercolor,  acrylic,  oil,  pastel,  computer  generated  art  and  photo-illustration.  Send  postcard- 
size  sample.  Samples  are  filed  only  if  interested  and  are  not  returned.  Portfolios  may  be  dropped  off  every 
Monday-Friday.  Publication  will  contact  artist  for  portfolio  review  of  final  art,  photographs,  slides,  tearsheets 
and  good  quality  photocopies  if  interested.  Buys  one-time  rights.  Pays  on  publication;  $600-700  for  color 
inside;  $600-700  for  spots  (99%  of  illustrations  are  done  as  spots). 

Tips:  "We  find  most  of  our  artists  through  artist  submissions  of  either  portfolios  or  postcards.  Sometimes 
we  will  contact  an  artist  whose  work  we  have  seen  in  another  publication.  Some  of  our  artists  are  found 
through  artist  reps  and  annuals." 

HOW,  The  Bottomline  Design  Magazine,  1507  Dana  Ave.,  Cincinnati  OH  45207.  Associate  Art  Direc 
tor:  Scott  Finke.  Estab,  1985.  Bimonthly  trade  journal  covering  "how-to  and  business  techniques  for  graphic 
design  professionals."  Circ.  35,000.  Original  artwork  returned  at  job's  completion.  Sample  copy  $8.50. 

•  Sponsors  annual  conference  for  graphic  artists.  Send  SASE  for  more  information. 
Illustrations:  Approached  by  100  illustrators/year.  Buys  2  illustrations/issue.  Works  on  assignment  only. 
Considers  all  media,  including  photography  and  computer  illustration.  Send  postcard  sample  or  query  letter 
with  brochure,  tearsheets,  photocopies  and  slides.  Accepts  disk  submissions.  Samples  are  filed  or  are  returned 
by  SASE  if  requested.  Reports  back  only  if  interested.  To  show  a  portfolio,  mail  slides.  Buys  first  rights  or 


1 60    Artist's  &  Graphic  Designer's  Market  '97 

reprint  rights.  Pays  on  publication;  $500-1 ,000  for  color  cover;  $50-200  for  b&w;  $  1 00-500  for  color  inside. 
Tips:  "Send  good  samples  that  apply  to  the  work  I  use.  Be  patient,  art  directors  get  a  lot  of  samples." 

HSUS  NEWS,  700  Professional  Dr.,  Gaithersburg  MD  20814.  Art  Director:  Theodora  T.  Tilton.  Estab. 
1954.  Quarterly  4-color  magazine  focusing  on  Humane  Society  news  and  animal  protection  issues.  Circ. 
450,000.  Accepts  previously  published  artwork.  Originals  are  returned  at  job's  completion. 
Illustrations:  Buys  1-2  illustrations/issue.  Works  on  assignment  only.  Themes  vary.  Send  query  letter  with 
samples.  Samples  are  filed  or  returned.  Reports  back  within  1  month.  To  show  a  portfolio,  mail  appropriate 
materials.  Portfolio  should  include  printed  samples,  b&w  and  color  tearsheets  and  slides.  Buys  one-time 
rights  and  reprint  rights.  Pays  on  acceptance;  $250  for  b&w,  $400  for  color  cover;  $150  for  b&w,  $300  for 
color  inside. 

HUMPTY  DUMPTY'S  MAGAZINE,  Children's  Better  Health  Institute,  1 100  Waterway  Blvd.,  Box  567, 
Indianapolis  IN  46206.  (317)636-8881.  Art  Director:  Rebecca  Ray.  A  health-oriented  children's  magazine 
for  ages  4-7;  4-color;  simple  and  direct  design.  Published  8  times  a  year.  Circ.  300,000.  Originals  are  not 
returned  at  job's  completion.  Sample  copies  available  for  $1.25  Art  guidelines  for  SASE  with  first-class 
postage. 

•  Also  publishes  Child  Life,  Children's  Digest,  Children's  Playmate,  Jack  and  Ml  and  Turtle  Maga 
zine. 

Illustrations:  Approached  by  300-400  illustrators/year.  Buys  20  illustrations/issue.  Works  on  assignment 
only.  Preferred  styles  are  mostly  cartoon  and  some  realism.  Considers  any  media  as  long  as  finish  is  done 
on  scannable  (bendable)  surface.  Send  query  letter  with  slides,  brochure,  photographs,  photocopies,  tearsheets 
and  SASE.  Samples  are  filed  or  returned  by  SASE  if  not  kept  on  file.  Reports  back  only  if  interested.  To 
show  a  portfolio,  mail  color  tearsheets,  photostats,  photographs  and  photocopies.  Buys  all  rights.  Pays  on 
publication;  $275  for  color  cover;  $35-90  for  b&w,  $70-155  for  color  inside. 

JI.E.  MAGAZINE,  P.O.  Box  73403,  Houston  TX  77273-3403.  (409)321-2223.  E-mail:  zippy@flex.net. 
Magazine  Editor:  Yolande  Gottlieb.  Art  Editors:  Charlie  Sartwelle  and  John  Runnels.  Estab.  1990.  Quarterly 
literary  magazine.  "We  aim  to  present  quality  literature  and  art.  Our  audience  is  mostly  writers,  poets  and 
artists."  Circ.  200.  Sample  copies  for  $6.10.  Art  guidelines  for  SASE  with  first-class  postage. 

•  This  publication  also  seeks  fine  art. 

Cartoons:  Approached  by  10  cartoonists/year.  Prefers  b&w  line  drawings.  Send  query  letter  with  postcard- 
size  sample  or  finished  cartoons.  Samples  are  returned  by  SASE,  Reports  back  in  1-2  months.  Buys  one 
time  and  first  rights.  Pays  $1-2  plus  copies. 

Illustration:  Considers  pen  &  ink,  charcoal.  Send  postcard-size  sample,  photographs  or  finished  cartoons 
and  SASE.  Samples  are  filed  or  returned  by  SASE.  Reports  back  in  1-3  months.  Buys  first  rights.  Pays  $2- 
5  plus  copies. 

Fine  Arts:  Considers  drawings,  paintings,  sculptures,  photographs  and  mixed  media.  Send  b&w  prints,  bio 
and  artist's  statement.  Pays  $2-5  plus  copies. 

IDEALS  MAGAZINE,  Box  305300,  Nashville  TN  37230.  (615)333-0478.  Fax:  (615)781-1447,  Editor; 

LisaRagan.  4-color  magazine,  published  6  times/year,  emphasizing  poetry  and  light  prose.  Accepts  previously 

published  material.  Sample  copy  $4. 

Illustrations:  Buys  6-8  illustrations/issue.  Uses  freelancers  mainly  for  flowers,  plant  life,  wildlife  and  people 

illustrations.  Prefers  seasonal  themes  rendered  in  a  nostalgic  style.  Prefers  pen  &  ink,  airbrush,  colored  pencil, 

oil,  watercolor  and  pastel.  "We  are  interested  in  seeing  examples  of  what  illustrators  can  do  with  Fractal 

Design  Painter.  Must  look  as  hand-drawn  as  possible."  Send  query  letter  with  brochure  showing  art  style  or 

tearsheets.  Samples  not  filed  are  returned  by  SASE.  Do  not  send  originals  or  slides,  Buys  artwork  outright 

Pays  on  publication. 

Tips:  "In  submissions,  target  our  needs  as  far  as  style  is  concerned,  but  show  representative  subject  matter, 

Artists  should  be  familiar  with  our  magazine  before  submitting  samples  of  work,*1 

JIEEE  SPECTRUM,  345  E.  47th  St.,  New  York  NY  10017.  (212)705-7568.  Fax:  (212)705-7453,  Art 
Director:  Mark  Montgomery.  Estab.  1963.  Monthly  nonprofit  trade  magazine  serving  the  electrical  and 
electronics  engineers  worldwide.  Circ.  320,000. 

Illustration:  Approached  by  100  illustrators/year.  Buys  2  illustrations/issue,  Considers  all  media  40%  of 
illustration  demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator,  Aldus  FreeHand  or  "any  high-end 
3-D  software."  Send  postcard  sample  or  query  letter  with  printed  samples  and  tearsheets.  Accepts  disk 
submissions:  3.5  Mac  disk;  file  compressed  with  STUFFIT.  Send  RGB,  TIFF  or  EPS  files.  Samples  are  filed 
and  are  not  returned.  Reports  back  only  if  interested.  Artist  should  follow-up  with  call  and/or  letter  after 
iTonn  ei?"  Portfolio  should  include  color>  final.  art  and  tearsheets.  Buys  first  rights.  Pays  on  acceptance- 
$  1 ,200  minimum  for  cover,  negotiable  if  artwork  is  highly  complex;  $400  minimum  for  inside,  Finds  illustra 
tors  through  Graphic  Artist  Guild  book,  American  Showcase,  Workbook, 


Magazines     1 6  i 

Design:  Needs  freelancers  for  design  and  multimedia.  Prefers  local  design  freelancers  only.  100%  of  free 
lance  work  demands  knowledge  of  Adobe  Photoshop  3.05,  Adobe  Illustrator  5.5,  QuarkXPress  3.31  and 
Quar  Publishing  System.  Send  query  letter  with  printed  samples. 

Tips:  "As  our  subject  matter  is  varied,  Spectrum  uses  a  variety  of  illustrators.  Artists  should  have  a  well- 
defined  and  provocative  style— not  imitating  existing  illustrators." 

ILLINOIS  ENTERTAINER,  124  W.  Polk,  #103,  Chicago  IL  60605.  (312)922-9333.  Fax:  (312)922-9369. 
E-mail:  ieeditors@aol.com.  Editor:  Michael  C.  Harris.  Estab.  1975.  Sleek  consumer/trade-oriented  monthly 
entertainment  magazine  focusing  on  local  and  national  alternative  music.  Circ.  80,000.  Accepts  previously 
published  artwork.  Originals  are  not  returned.  Sample  copies  for  SASE  with  first-class  postage. 
Illustrations:  Approached  by  1-5  freelance  illustrators/year.  Works  on  assignment  only.  Send  postcard 
sample  or  query  letter  with  photocopies  and  photographs.  Will  contact  for  portfolio  review  if  interested. 
Buys  first  rights.  Pays  on  publication;  $100-140  for  color  cover;  $20-30  for  b&w,  $20-30  for  color  inside. 
Finds  artists  through  word  of  mouth  and  submissions. 
Tips:  "Send  some  clips  and  be  patient." 

ILLINOIS  MEDICINE,  20  N.  Michigan  Ave.,  Suite  700,  Chicago  IL  60602.  (312)782-1654.  Fax:  (312)782- 
2023.  Production  Design  Manager:  Carla  Nolan.  Estab.  1989.  Biweekly  4-color  company  tabloid  published 
for  the  physician  members  of  the  Illinois  State  Medical  Society  featuring  nonclinical  socio-economic  and 
legislative  news;  conservative  design.  Circ.  20,000.  Accepts  previously  published  artwork.  Illustrations  are 
returned  at  job's  completion.  Sample  copies  available. 

Cartoons:  Approached  by  20  cartoonists/year.  Buys  1  cartoon/issue.  Prefers  medical  themes — geared  to 
physicians;  single  panel,  b&w  washes  and  line  drawings  with  gagline.  Send  query  letter  with  finished  car 
toons.  Samples  are  not  filed  and  are  returned.  Reports  back  within  2  months.  Buys  one-time  rights.  Pays  $50 
for  b&w,  $100  for  color. 

Illustrations:  Approached  by  30  illustrators/year.  Buys  1  illustration/issue.  Works  on  assignment  only.  Send 
postcard  sample  or  query  letter  with  brochure,  tearsheets,  photostats  or  photographs.  Accepts  disk  submis 
sions.  Samples  are  filed.  Will  contact  for  portfolio  review  if  interested.  Artist  should  follow  up  with  call  or 
letter.  Portfolio  should  include  roughs,  printed  samples,  b&w  and  color  tearsheets,  photostats  and  photo 
graphs.  Buys  one-time  rights.  Pays  on  acceptance;  $500  for  b&w,  $800-1,200  for  color.  Finds  artists  mostly 
through  self-promotions. 

IN  TOUCH  FOR  MEN,  13122  Saticoy  St.,  North  Hollywood  CA  91605-3402.  (818)764-2288.  Fax: 
(818)764-2307.  Editor:  Alan  Mills.  Estab.  1973.  "In  Touch  is  a  monthly  erotic  magazine  for  gay  men  that 
explores  all  aspects  of  the  gay  community  (sex,  art,  music,  film,  etc.)."  Circ.  60,000.  Accepts  previously 
published  work  (very  seldom).  Originals  returned  after  job's  completion.  Sample  copies  available.  Art  guide 
lines  for  SASE  with  first-class  postage.  Needs  computer-literate  freelancers  for  illustration. 

®  This  magazine  is  open  to  working  with  illustrators  who  create  work  on  computers  and  transfer  it 

via  modem.  Final  art  must  be  saved  in  a  Macintosh-readable  format. 

Cartoons:  Approached  by  10  cartoonists/year.  Buys  1-2  cartoons/issue.  Prefers  humorous,  gay  lifestyle 
related  (not  necessarily  sexually  explicit  in  nature);  single  and  multiple  panel  b&w  washes  and  line  drawings 
with  gagline.  Send  query  letter  with  finished  cartoons.  Samples  are  filed.  Reports  back  within  1  month.  Buys 
one-time  rights.  Pays  $50  for  b&w,  $100  for  color. 

Illustrations:  Approached  by  10  illustrators/year.  Buys  3-5  illustrations/issue.  Works  on  assignment  only. 
Prefers  open-minded,  lighthearted  style.  Considers  all  types.  Send  query  letter  with  photocopies  and  SASE. 
Accepts  disk  submissions.  Samples  are  filed.  Reports  back  within  2  weeks.  Will  contact  for  portfolio  review 
if  interested.  Portfolio  should  include  b&w  and  color  final  art.  Rights  vary.  Pays  on  acceptance;  $35-75  for 
b&w  inside,  $100  for  color  inside. 

Tips:  "Most  artists  in  this  genre  will  contact  us  directly,  but  we  get  some  through  word-of-mouth  and 
occasionally  we  will  look  up  an  artist  whose  work  we've  seen  and  interests  us.  Areas  most  open  to  freelancers 
are  4-color  illustrations  for  erotic  fiction  stories,  humorous  illustrations  and  stand-alone  comic  strips/panels 
depicting  segments  of  gay  lifestyle.  Understanding  of  gay  community  and  lifestyle  a  plus." 

INCOME  OPPORTUNITIES,  1500  Broadway,  New  York  NY  10036-4015.  (212)642-0600.  E-mail:  inco 
meed@aol.com.  Website:  http://www.incomeops.com/online.  Contact:  Andrew  Bass.  Estab.  1956.  Monthly 
consumer  magazine  for  small  business  investors.  Circ.  350,000.  Originals  returned  at  job's  completion. 
Sample  copies  available.  5%  of  freelance  work  demands  knowledge  of  QuarkXPress  and  Adobe  Illustrator 
5.0-5.5. 

Illustrations:  Approached  by  10  illustrators/year.  Buys  10  illustrations/issue.  Works  on  assignment  only. 
Considers  watercolor  and  airbrush.  Send  postcard  sample  or  query  letter  with  brochure,  tearsheets  and  photo 
copies.  Accepts  disk  submissions  compatible  with  Adobe  Illustrator  5.0.  Send  EPS  files  only.  Samples  are 
filed.  Reports  back  to  the  artist  only  if  interested.  To  arrange  portfolio  review  artist  should  follow  up  with 
call  and  letter  after  initial  query.  Portfolio  should  include  tearsheets,  final  art  and  photographs.  Buys  first 
rights.  Pays  on  publication;  $  1 ,200-2,000  for  color  cover;  $500- 1 ,000  color  inside;  $350-500  for  spots.  Finds 
artists  through  sourcebooks  like  American  Showcase,  also  through  submissions. 


1 62    Artist's  &  Graphic  Designer's  Market  '97 

Design:  Needs  freelances  for  design.  Freelancers  require  knowledge  of  Adobe  Photoshop,  QuarkXPress  and 
Adobe  Ilustrator.  Send  query  letter  with  resume  and  photocopies.  Pays  by  project. 
Tips:  Mostly  hires  artists  for  humorous  illustrations  for  the  departments.  "Send  mailing  cards."  Looking 
for  "strong  design  skills  with  the  experience  of  previous  clients." 

^INTERNATIONAL  BUSINESS,  9  E.  40th  St.,  New  York  NY  10016.  (212)683-2426.  Fax:  (212)683- 
3426.  E-mail:  editib@ibnet.com.  Production  Director:  Steve  Rothman.  Estab.  1988.  Monthly  business  maga 
zine  geared  to  large  and  midsize  companies  doing  business  internationally.  Circ.  60,000.  Sample  copies,  art 
guidelines  available. 

Illustration:  90%  of  freelance  illustration  demands  knowledge  of  Adobe  Photoshop,  QuarkXPress,  Adobe 
Illustrator.  Send  postcard  samples.  Accepts  disk  submissions  compatible  with  Adobe  Illustrator  5.5  or  Adobe 
Photoshop  3.0.  Send  EPS  files  on  3.5  disk  or  44/88  SyQuest  disks.  Samples  are  filed.  Art  director  will  contact 
artist  for  portfolio  review  of  color  tearsheets  if  interested.  Buys  one-time  rights.  Pays  on  publication.  Finds 
illustrators  through  word  of  mouth,  submissions. 

INTERRACE,  P.O.  Box  12048,  Atlanta  GA  30355-2048.  (409)364-9590.  Fax:  (404)364-9965.  Associate 
Publisher:  Gabe  Grosz.  Estab.  1989.  Consumer  magazine  published  8  times/year.  "Magazine  of  interracial/ 
multiracial/biracial  theme  for  couples  and  people.  Reflects  the  lives  and  lifestyles  of  interracial  couples  and 
people."  Circ.  25,000.  Accepts  previously  published  artwork.  Originals  are  returned  at  job's  completion  with 
SASE  if  requested.  Sample  copies  available  for  $2  and  9  X 12  SASE.  Guidelines  available  for  SASE  with 
first-class  postage. 

Unterrace  launched  Biradal  Child  magazine  ("the  only  one  if  its  kind  in  the  U.S.")  in  1994  for 
parents  of  mixed-race  children,  interracial  stepfamilies  and  transracial  adoption.  This  publication  is 
in  need  of  illustrators.  Submit  to  above  address. 

Cartoons:  Approached  by  10  cartoonists/year.  Buys  10  cartoons/year.  Prefers  interracial  couple/family, 
multiracial  people  themes;  any  format.  Send  query  letter  with  roughs  or  finished  cartoons.  Samples  are  filed 
or  are  returned  by  SASE  if  requested.  Reports  back  if  interested  within  1  month.  Negotiated  rights  purchased. 
Pays  $10  for  b&w,  $15  for  color. 

Illustrations:  Approached  by  20  illustrators/year.  Uses  2-3  illustrations/issue.  Prefers  interracial  couple/ 
family,  multiracial  people  themes.  Considers  pen  &  ink,  airbrush,  colored  pencil,  mixed  media,  watercolor, 
acrylic,  pastel,  collage,  marker  and  charcoal.  Send  SASE,  slides  and  photocopies.  Accepts  disk  submissions 
compatible  with  Adobe  Illustrator  5.0.  Samples  are  filed  or  are  returned  by  SASE  if  requested.  Reports  back 
if  interested  within  1  month.  Request  portfolio  review  in  original  query.  Artist  should  follow-up  with  letter 
after  initial  query.  Portfolio  should  include  photocopies  and  any  samples;  "it's  up  to  the  artist."  Negotiates 
rights  purchased.  Pays  on  publication;  $50  for  b&w,  $50-75  for  color  cover;  $10-25  for  b&w,  $20-30  for 
color  inside.  Finds  artists  through  submissions. 

Tips:  "We  are  looking  for  artwork  for  interior  or  cover  that  is  not  only  black  and  white  couples/people,  but 
all  mixtures  of  black,  white,  Asian,  Native  American,  Latino,  etc." 

IOWA  WOMAN,  Box  680,  Iowa  City  IA  52244.  (3 19)987-2879.  Editor:  Joan  Taylor.  Estab.  1979.  Quar 
terly  b&w  with  4-color  cover  literary  magazine.  "A  magazine  for  every  woman  who  has  a  mind  of  her  own 
and  wants  to  keep  it  that  way,  with  fine  literature  and  visual  art  by  women  everywhere."  Circ.  2,400.  Accepts 
previously  published  artwork.  Originals  are  returned  at  job's  completion.  Sample  copies  $6.95.  Art  guidelines 
for  SASE  with  first-class  postage.  Amount  of  freelance  work  demanding  computer  skills  varies.  Freelancers 
should  be  familiar  with  QuarkXPress. 

Cartoons:  Approached  by  2  cartoonists/year.  "Have  bought  none  yet,  but  we  would  use  10  cartoons/year." 
Preferred  theme/style  is  narrative,  political  and  feminist  "without  male-bashing" ;  single,  double  and  multiple 
panel  b&w  line  drawings  with  or  without  gagline.  Send  query  letter  with  roughs,  finished  cartoons  and  SASE. 
Samples  are  filed  or  are  returned  by  SASE  if  requested.  Reports  back  within  1  month.  Buys  first  rights.  Pays 
$15  and  2  copies. 

Illustrations:  Approached  by  30  illustrators/year.  Buys  6  illustrations/issue.  Prefers  incidental  sketches  and 
scenes;  pen  &  ink,  watercolor,  collage,  mixed  media,  b&w  photos.  Send  query  letter  with  tearsheets  or  slides, 
letter  of  introduction,  SASE  and  photocopies.  Accepts  disk  submissions,  please  include  hard  copy  also. 
Samples  are  filed  or  returned  by  SASE  if  requested.  Reports  back  within  1  month.  Portfolio  review  not 
required.  Buys  first  rights.  Pays  $15  for  inside;  $50  for  cover. 

Tips:  "We  consider  Iowa  (or  former  Iowa)  women  artists  only  for  the  cover;  women  artists  from  everywhere 
else  for  inside  art.  We  prefer  to  work  on  assignment,  except  for  cartoons." 

^ISLANDS,  Dept.  AM,  3886  State  St.,  Santa  Barbara  CA  93105.  (805)682-7177.  Fax:  (805)569-0349.  Art 
Director:  Albert  Chiang.  Estab.  1981.  Bimonthly  magazine  of  "international  travel  with  an  emphasis  on 
islands."  4-color  with  contemporary  design.  Circ.  160,000.  Original  artwork  returned  after  publication.  Sam 
ple  copies  available.  Art  guidelines  for  SASE  with  first-class  postage.  100%  of  freelance  work  demands 
knowledge  of  QuarkXPress,  Aldus  FreeHand,  Adobe  Illustrator  and  Adobe  Photoshop. 
Illustrations:  Approached  by  20-30  illustrators/year.  Buys  1-2  illustrations/issue.  Needs  editorial  illustration. 
No  theme  or  style  preferred.  Considers  pen  &  ink,  watercolor,  collage,  colored  pencil,  charcoal,  mixed  media, 


Magazines     9  63 

and  pastel  Send  query  letter  with  brochure,  tearsheets,  photographs  and  slides.  "We  prefer  samples  of 
previously  published  tearsheets."  Samples  are  riled.  Reports  back  only  if  interested.  Write  for  appointment 
to  show  portfolio  or  mail  printed  samples  and  color  tearsheets.  Buys  first  rights  or  one-time  rights.  Pays  on 
acceptance;  $500-1,000  for  color  cover;  $300  for  b&w,  $100  for  color  inside. 

Tips:  A  common  mistake  freelancers  make  is  that  "they  show  too  much,  not  focused  enough.  Specialize!" 
Notices  "no  real  stylistic  trends,  but  desktop  publishing  is  affecting  everything  in  terms  of  how  a  magazine 
is  produced." 

JACK  AND  JILL,  Children's  Better  Health  Institute,  1 100  Waterway  Blvd.,  Box  567,  Indianapolis  IN  46206. 
(317)636-8881.  Fax:  (317)684-8094.  Art  Director:  Mary  Stropoli.  Emphasizes  entertaining  articles  written 
with  the  purpose  of  developing  the  reading  skills  of  the  reader.  For  ages  7-10.  Monthly  except  bimonthly 
January/February,  April/May,  July/August  and  October/November.  Magazine  is  32  pages,  4-color  and  16 
pages,  b&w.  The  editorial  content  is  50%  artwork.  Buys  all  rights.  Original  artwork  not  returned  after 
publication  (except  in  case  where  artist  wishes  to  exhibit  the  art;  art  must  be  available  to  us  on  request). 
Sample  copy  $1.25.  "Freelancers  can  work  in  Aldus  FreeHand,  PageMaker  or  Quark  programs," 

«  Also  publishes  Child  Life,  Children's  Digest,  Children's  Playmate,  Humpty  Dumpty's  Magazine  and 

Turtle. 

Illustrations:  Approached  by  more  than  100  illustrators/year.  Buys  25  illustrations/issue.  Uses  freelance 
artists  mainly  for  cover  art,  story  illustrations  and  activity  pages.  Interested  in  "stylized,  realistic,  humorous 
illustrations  for  mystery,  adventure,  science  fiction,  historical  and  also  nature  and  health  subjects."  Style  of 
Len  Ebert,  Les  Gray,  Fred  Womack,  Phil  Smith  and  Clovis  Martin.  Prefers  editorial  illustration  in  mixed 
media.  Works  on  assignment  only.  Send  query  letter  with  brochure  showing  art  style  and  resume,  tearsheets, 
photostats,  photocopies,  slides  and  photographs  to  be  kept  on  file;  include  SASE.  Accepts  disk  submissions. 
Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  printed  samples, 
tearsheets,  b&w  and  2-color  pre-separated  art.  Pays  $275  cover,  $155  full  page,  $100  1A  page,  $70  for  4- 
color  spots.  For  4-color  pre-separation  art  pays  $190  full  page,  $115  !/2  page  and  $80  for  spots.  Pays  $120 
full  page,  $90  Vi  page,  $60  for  2-color  spots.  Pays  $90  full  page,  $60  Vi  page,  $35  for  b&w  spots.  Buys  all 
rights  on  a  work-for-hire  basis.  On  publication  date,  each  contributor  is  sent  2  copies  of  the  issue  containing 
his  or  her  work.  Finds  artists  through  artists'  submissions  and  self-promotion  pieces. 
Tips:  Portfolio  should  include  "illustrations  composed  in  a  situation  or  story  telling  way,  to  enhance  the  text 
matter.  I  do  not  want  to  see  samples  showing  only  single  figures,  portraits  or  landscapes,  sea  or  air.  Send 
samples  of  published  story  for  which  you  did  illustration  work,  or  samples  of  puzzles,  hidden  pictures,  mazes, 
etc." 

JACKSONVILLE,  1032  Hendricks  Ave.,  Jacksonville  FL  32207,  (904)396-8666.  Creative  Director:  Carolyn 
Richardson.  Estab.  1983.  City/regional  lifestyle  magazine  covering  Florida's  First  Coast.  10  times/yearly. 
Circ.  25,000.  Accepts  previously  published  artwork.  Originals  returned  at  job's  completion.  Sample  copies 
available  for  $5  (includes  postage).  Art  guidelines  for  SASE  with  first-class  postage. 
Illustrations:  Approached  by  50  illustrators/year.  Buys  4  illustrations/issue.  Prefers  editorial  illustration 
with  topical  themes  and  sophisticated  style.  Send  tearsheets.  Will  accept  computer-generated  illustrations 
compatible  with  Macintosh  programs:  Adobe  Illustrator  and  Adobe  Photoshop.  Samples  are  filed  and  are 
returned  by  SASE  if  requested.  Reports  back  within  2-4  weeks.  Request  portfolio  review  in  original  query. 
Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  b&w  and  color 
tearsheets  and  slides.  Buys  all  rights.  Pays  on  publication;  $800  for  color  cover;  $175  for  b&w,  $225  for 
color  inside;  $100-125  for  spots.  Finds  artists  through  illustration  annuals. 
Tips:  "We  are  very  interested  in  seeing  new  talent — people  who  are  part  of  the  breaking  trends." 

JJAPANOPHILE,  Box  223,  Okemos  MI  48864.  (517)349-1795.  E-mail:  japanlove@aol.com.  Website: 
http://www.voyager.net/japanophile.  Editor:  Earl  R.  Snodgrass.  Quarterly  emphasizing  cars,  bonsai,  haiku, 
sports,  etc.  for  educated  audience  interested  in  Japanese  culture.  Circ.  800.  Accepts  previously  published 
material.  Original  artwork  not  returned  at  job's  completion.  Sample  copy  $4;  art  guidelines  for  SASE. 
Cartoons:  Approached  by  7-8  cartoonists/year.  Buys  1  cartoon/issue.  Prefers  single  panel  b&w  line  drawings 
with  gagline.  Send  finished  cartoons.  Material  returned  only  if  requested.  Reports  only  if  interested.  Buys 
all  rights.  Pays  on  publication;  $5-20  for  b&w. 

Illustrations:  Buys  1-5  illustrations/issue.  Needs  humorous  editorial  illustration.  Prefers  sumie  or  line  draw 
ings.  Send  postcard  sample  to  be  kept  on  file  if  interested.  Samples  returned  only  if  requested.  Reports  only 
if  interested.  Buys  all  rights.  Pays  on  publication;  $20-30  for  b&w  cover;  $5-20  for  b&w  inside;  $5-10  for 
spots. 

Design:  Needs  freelancers  for  design.  Send  query  letter  with  brochure,  photocopies,  SASE,  resume.  Pays 
by  the  project,  $10-20. 

Tips:  Would  like  cartoon  series  on  American  foibles  when  confronted  with  Japanese  culture.  "Read  the 
magazine.  Tell  us  what  you  think  it  needs." 

JEMS,  Journal  of  Emergency  Medical  Services,  1947  Camino  Vida  Roble,  Suite  200,  Carlsbad  CA 
92008.  (619)431-9797.  Managing  Editor:  Julie  Ann  Rach.  Estab.  1980.  Monthly  trade  journal  aimed  at 


164    Artist's  &  Graphic  Designer's  Market  *97 

paramedics/paramedic  instructors,  Circ.  45,000.  Accepts  previously  published  artwork.  Originals  returned  at 
job's  completion.  Sample  copies  available.  Art  guidelines  for  SASE.  75%  of  freelance  work  demands  knowl 
edge  of  QuarkXPress,  Adobe  Illustrator  and  Adobe  Photoshop. 

Illustrations:  Approached  by  20  illustrators/year.  Buys  2-6  illustrations/issue.  Works  on  assignment  only, 
Prefers  medical  as  well  as  general  editorial  illustration.  Considers  pen  &  ink,  airbrush,  colored  pencil,  mixed 
media,  collage,  watercolor,  acrylic,  oil  and  marker.  Send  postcard  sample  or  query  letter  with  photocopies. 
Accepts  disk  submissions  compatible  with  most  current  versions  of  Adobe  Illustrator  or  Adobe  Photoshop. 
Samples  are  filed  and  are  not  returned.  Portfolio  review  not  required.  Publication  will  contact  artist  for 
portfolio  review  of  final  art,  tearsheets  and  printed  samples  if  interested.  Rights  purchased  vary  according 
to  project.  Pays  on  publication.  Pays  $50-1,000  for  color,  $50-350  for  b&w  inside;  $50-300  for  spots.  Finds 
artists  through  directories,  agents,  direct  mail  campaigns. 

Tips:  "Review  magazine  samples  before  submitting.  We  have  had  most  mutual  success  with  illustrators  who 
can  complete  work  within  one  to  two  weeks  and  send  finals  in  computer  format.  We  use  black  &  white  and 
4»color  medical  illustrations  on  a  regular  basis." 

JEWISH  NEWS  OF  WESTERN  MASSACHUSETTS,  (formerly  Jewish  Weekly  News),  P.O.  Box 
269,  Northampton  MA  01061-1269.  (413)582-9870.  Publisher:  Kenneth  White.  Estab.  1945.  Biweekly  re 
gional  journal  of  news,  arts,  and  opinion  serving  the  Jewish  communities  of  western  Massachusetts.  Circ. 
5,000.  Accepts  previously  published  artwork.  Originals  returned  at  job's  completion.  vSample  copies  available 
for  9  X  12  SASE  and  650  postage.  Art  guidelines  available  for  SASE  and  first-class  postage.  Freelancers 
should  be  familiar  with  Adobe  Illustrator,  QuarkXPress  and  Adobe  Photoshop. 

Cartoons:  Prefers  political  humor  within  a  Jewish  context.  Prefers  political  and  humorous  cartoons;  single 
panel.  Send  query  letter  with  brochure.  Samples  are  filed  or  are  returned  by  SASK  if  requested  by  artist. 
Reports  back  within  2  months.  Buys  one-time  rights.  Pays  $5-10  for  b&w. 

Illustrations:  Buys  3-5  illustrations/year.  Considers  pen  &  ink.  Send  query  letter  with  brochure,  tearsheets 
and  photocopies.  Samples  are  filed.  Reports  back  within  2  months.  Portfolio  review  not  required,  Pays  on 
publication;  $10-20  for  b&w  cover.  Buys  one-time  rights. 
Tips:  Sections  most  open  to  freelancers  are  special  sections  on  Jewish  life-cycle  events, 

JOURNAL  OF  ACCOUNTANCY,  AICPA,  Harborside  201  Pla/a  HI,  Jersey  City  NJ  0731 1.  (201)938- 
3450.  Art  Director:  Jeryl  Ann  Costello.  Monthly  4-color  magazine  emphasizing  accounting  for  certified 
public  accountants;  corporate/business  format.  Circ.  350,000.  Accepts  previously  published  artwork.  Original 
artwork  returned  after  publication.  35%  of  freelance  work  demands  knowledge  of  Adobe  Illustrator,  QuarkX 
Press  and  Aldus  FreeHand. 

Illustrations:  Approached  by  200  illustrators/year.  Buys  2-6  illustrations/issue.  Prefers  business,  finance 
and  law  themes.  Prefers  mixed  media,  then  pen  &  ink,  airbrush,  colored  pencil,  watereolor,  acrylic,  oil  and 
pastel.  Works  on  assignment  only.  Send  query  letter  with  brochure  showing  art  style.  Samples  not  filed  are 
returned  by  SASE.  Portfolio  should  include  printed  samples,  color  and  b&w  tearsheets.  Buys  first  rights. 
Pays  on  publication;  $1,200  for  color  cover;  $200-600  for  color  (depending  on  size)  inside.  Finds  artists 
through  submissions/self-promotions,  sourcebooks  and  magazines. 

Tips:  "I  look  for  indications  that  an  artist  can  turn  the  ordinary  into  something  extraordinary,  whether  it  be 
through  concept  or  style.  In  addition  to  illustrators,  I  also  hire  freelancers  to  do  charts  and  graphs.  In  portfolios, 
I  like  to  see  tearsheets  showing  how  the  art  and  editorial  worked  together.1' 

JOURNAL  OF  ASIAN  MARTIAL  ARTS,  821  W.  24th  St.,  Erie  PA  16502-2523.  (814)455-9517,  Fax: 
(814)838-7811.  Publisher:  Michael  A.  DeMarco.  Estab.  1991.  Quarterly  journal  covering  all  historical  and 
cultural  aspects  of  Asian  martial  arts.  Interdisciplinary  approach.  College- level  audience.  Circ.  6,000,  Accepts 
previously  published  artwork.  Sample  copies  available  for  $10,  Art  guidelines  for  SASK  with  first-class 
postage.  Freelancers  should  be  familiar  with  Aldus  PageMaker  and  QuarkXPress. 
Illustrations:  Buys  60  illustrations/issue.  Prefers  b&w  wash;  brush-like  Oriental  style;  line.  Considers  pen 
&  ink,  watercolor,  collage,  airbrush,  marker  and  charcoal  Send  query  letter  with  brochure,  resume,  SASE 
and  photocopies.  Accepts  disk  submissions  compatible  with  Adobe  PageMaker,  QuarkXPress  and  Adobe 
Illustrator.  Samples  are  filed.  Reports  back  within  4-6  weeks.  Publication  will  contact  artist  for  portfolio 
review  if  interested.  Portfolio  should  include  b&w  roughs,  photocopies  and  final  art.  Buys  first  rights  and 
reprint  rights.  Pays  on  publication;  $100  for  color  cover;  $25-100  for  b&w  inside. 
Tips:  ^Usually  artists  hear  about  or  see  our  journal.  We  can  be  found  in  bookstores,  libraries,  or  in  listings 
of  publications.  Areas  most  open  to  freelancers  are  illustrations  of  historic  warriors,  weapons,  castles,  bat 
tles—any  subject  dealing  with  the  martial  arts  of  Asia.  If  artists  appreciate  aspects  of  Asian  martial  arts  and/ 
or  Asian  culture,  we  would  appreciate  seeing  their  work  and  discuss  the  possibilities  of  collaboration." 

JOURNAL  OF  HEALTH  EDUCATION,  1900  Association  Dr.,  Reston  VA  22091.  Editor:  Patricia  Lyle. 
Esiab.  1970.  "Bimonthly  trade  journal  for  school  and  community  health  professionals,  keeping  them  up-to- 
date  on  issues,  trends,  teaching  methods,  and  curriculum  developments  in  health."  Conservative;  b&w  with 
4-color  cover.  Circ.  1 0,000.  Original  artwork  is  returned  after  publication  if  requested.  Sample  copies  avail- 


Magazines     865 


Oscar  Ratti  created  this  soft  yet  strong  painting  in  mixed  media  for  the  cover  of  Journal  of  Asian  Martial  Arts. 
"The  style  fits  our  publication  perfectly  in  subject,  content  and  method,"  says  Art  Director  Mike  DeMarco. 
"The  illustration  symbolically  portrays  not  only  the  initial  contacts  of  East  and  West,  and  the  richly  profound 
martial  traditions  of  Japan,  but  leads  the  viewer  to  further  question  the  mysteries  held  within  this  complex 
tradition."  DeMarco  welcomes  other  artists  with  knowledge  of  Asian  martial  arts  traditions. 


able.  Art  guidelines  not  available.  70%  of  freelance  work  demands  knowledge  of  Aldus  PageMaker,  Adobe 
Illustrator,  QuarkXPress  and  Aldus  FreeHand. 

Illustrations:  Approached  by  50  illustrators/year.  Buys  6  illustrations/year.  Uses  artists  mainly  for  covers. 
Wants  health-related  topics,  any  style;  also  editorial  and  technical  illustrations.  Prefers  watercolor,  pen  & 
ink,  airbrush,  acrylic,  oil  and  computer  illustration.  Works  on  assignment  only.  Send  query  letter  with  brochure 
showing  art  style  or  photostats,  photocopies,  slides  or  photographs.  Samples  are  filed  or  are  returned  by 
SASE.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  color  and 
b&w  thumbnails,  roughs,  printed  samples,  photostats,  photographs  and  slides.  Negotiates  rights  purchased. 
Pays  on  acceptance;  $45  for  b&w;  $250-500  for  color  cover. 

THE  JOURNAL  OF  LIGHT  CONSTRUCTION/TOOLS  OF  THE  TRADE,  RR  2,  Box  146,  Rich 
mond  VT  05477.  (802)434-4747.  Fax:  (802)434-4467.  Art  Director:  Theresa  Emerson.  Monthly  magazine 
emphasizing  residential  and  light  commercial  building  and  remodeling.  Focuses  on  the  practical  aspects  of 
building  technology  and  small-business  management.  Circ.  45,000.  Accepts  previously  published  material. 
Original  artwork  is  returned  after  publication.  Sample  copy  free.  80%  of  freelance  work  demands  knowledge 
of  QuarkXPress  and  Adobe  Photoshop. 

Cartoons:  Buys  cartoons  relevent  to  construction  industry,  especially  business  topics. 
Illustrations:  Buys  10  illustrations/issue.  "Lots  of  how-to  technical  illustrations  are  assigned  on  various 
construction  topics."  Send  query  letter  with  SASE,  tearsheets  or  photocopies.  Samples  are  filed  or  axe 
returned  only  if  requested  by  artist.  Reports  back  within  2  weeks.  Call  or  write  for  appointment  to  show 
portfolio  of  printed  samples,  final  reproduction/product  and  b&w  tearsheets.  Buys  one-time  rights.  Pays  on 
acceptance;  $500  for  color  cover;  $100  for  b&w,  $200  for  color  inside;  $150  for  spots. 
Design:  Needs  freelancers  for  design  and  production.  100%  of  freelance  work  demands  knowledge  of  Adobe 
Photoshop,  Adobe  Illustrator  and  QuarkXPress.  Send  photocopies  and  resume.  Pays  by  the  hour,  $20-30. 
Tips:  "Write  for  a  sample  copy.  We  are  unusual  in  that  we  have  drawings  illustrating  construction  techniques. 
We  prefer  artists  with  construction  and/or  architectural  experience.  We  prefer  using  freelancers  with  home 
computers." 

JUDICATURE,  180  N.  Michigan  Ave.,  Suite  600,  Chicago  IL  60601-7401.  Contact:  David  Richert.  Estab. 
1917.  Journal  of  the  American  Judicature  Society.  Black  &  white  bimonthly  with  4-color  cover  and  conserva 
tive  design.  Circ.  12,000,  Accepts  previously  published  material  and  computer  illustration.  Original  artwork 


1 66    Artist's  &  Graphic  Designer's  Market  ?97 

returned  after  publication.  Sample  copy  for  SASE  with  $1.47  postage.  Freelance  work  demands  knowledge 

of  Aldus  PageMaker  and  Aldus  FreeHand. 

Cartoons:  Approached  by  10  cartoonists/year.  Buys  1-2  cartoons/issue.  Interested  in  "sophisticated  humor 

revealing  a  familiarity  with  legal  issues,  the  courts  and  the  administration  of  justice."  Send  query  letter  with 

samples  of  style  and  SASE.  Reports  in  2  weeks.  Buys  one-time  rights.  Pays  $35  for  unsolicited  b&w  cartoons. 

Illustrations:  Approached  by  20  illustrators/year.  Buys  2-3  illustrations/issue.  Works  on  assignment  only. 

Interested  in  styles  from  "realism  to  light  humor."  Prefers  subjects  related  to  court  organization,  operations 

and  personnel.  Send  query  letter,  SASE,  photocopies,  tearsheets  or  brochure  showing  art  style.  Publication 

will  contact  artist  for  portfolio  review  if  interestsecl.  Portfolio  should  include  roughs  and  printed  samples. 

Wants  to  see  "b&w  and  color  and  the  title  and  synopsis  of  editorial  material  the  illustration  accompanied." 

Buys  one-time  rights.  Negotiates  payment.  Pays  $250-375  for  2~,  3-  or  4-color  cover;  $250  for  b&w  full 

page,  $175  for  b&w  half  page  inside;  $75-100  for  spots. 

Design:  Needs  freelancers  for  design.  100%  of  freelance  work  demands  knowledge  of  Aldus  PageMaker 

and  Aldus  FreeHand.  Pays  by  the  project. 

Tips:  "Show  a  variety  of  samples,  including  printed  pieces  and  roughs." 

JUGGLER'S  WORLD,  Box  443,  Davidson  NC  28036.  (704)892-1 296.  Fax;  (704)892-2499.  E-mail:  bigidu 
z@davidson.edu.  Editor:  Bill  Giduz.  Estab.  1981.  Quarterly  magazine  publishing  news,  features  and  how- 
to  information  on  juggling  and  jugglers.  Circ.  3,500.  Accepts  previously  published  artwork.  Originals  not 
returned.  Sample  copies  free  for  9X  12  SASE  and  5  first-class  stamps.  Art  guidelines  available  for  SASE 
with  first-class  postage. 

Cartoons:  Approached  by  15  cartoonists/year.  Buys  2  cartoons/issue.  Prefers  cartoons  about  juggling.  Pre 
fers  humorous  cartoons;  single  panel  with  gagline.  Send  query  letter  with  roughs  and  finished  cartoons. 
Samples  are  not  filed  and  are  not  returned.  Reports  back  within  1  week.  Buys  one-time  rights.  Pays  $15  for 
b&w. 

Illustration:  Pays  $15  for  spots. 

Tips:  "Send  work  that  demonstrates  insight  into  juggling,  rather  than  simply  reflecting  popular  conception 
of  the  art." 

KALEIDOSCOPE:  International  Magazine  of  Literature,  Fine  Arts,  and  Disability,  326  Locust 
St.,  Akron  OH  44302.  (216)762-9755.  Editor-in-Chief:  Darshan  Perusek.  Estab.  1979.  Black  &  white  with 
4-color  cover.  Semiannual.  "Elegant,  straightforward  design.  Unlike  medical,  rehabilitation,  advocacy  or 
independent  living  journals,  explores  the  experiences  of  disability  through  lens  of  the  creative  arts.  Specifi 
cally  seeking  work  by  artists  with  disabilities.  Work  by  artists  without  disabilities  must  have  a  disability 
focus."  Circ.  1,500.  Accepts  previously  published  artwork.  Sample  copy  $4.  Art  guidelines  for  SASE  with 
first-class  postage. 

Illustrations:  Freelance  art  occasionally  used  with  fiction  pieces.  More  interested  in  publishing  ait  that 
stands  on  its  own  as  the  focal  point  of  an  article.  Approached  by  15-20  artists/year.  Send  query  letter  with 
resume,  photocopies,  photographs,  SASE  and  slides.  Do  not  send  originals.  Prefers  high  contrast,  b&w  glossy 
photos,  but  will  also  review  color  photos  or  35mm  slides.  Include  sufficient  postage  for  return  of  work. 
Samples  are  not  filed.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Acceptance  or  rejection 
may  take  up  to  a  year.  Pays  $25-100  for  color  covers;  $10-25  for  b&w  or  color  insides.  Rights  return  to 
artist  upon  publication.  Finds  artists  through  submissions/self-promotions  and  word  of  mouth. 
Tips:  "Inquire  about  future  themes  of  upcoming  issues.  Considers  all  mediums,  from  pastels  to  acrylics  to 
sculpture.  Must  be  high  quality  art." 

JKALLIOPE,  a  journal  of  women's  art,  3939  Roosevelt  Blvd.,  Jacksonville  FL  32205.  (904)387-821 1. 
Editor:  Mary  Sue  Koeppel.  Estab.  1978.  Literary  b&w  triannual  which  publishes  an  average  of  18  pages  of 
art  by  women  in  each  issue.  "Publishes  poetry,  fiction,  reviews,  and  visual  art  by  women  and  about  women's 
concerns;  high-quality  art  reproductions;  visually  interesting  design."  Circ.  1,600.  Accepts  previously  pub 
lished  "fine"  artwork.  Original  artwork  is  returned  at  the  job's  completion.  Sample  copy  for  $7.  Art  guidelines 
available  for  SASE  with  first-class  postage. 

Cartoons:  Approached  by  1  cartoonist/year.  Uses  1  cartoon/issue.  Topics  should  relate  to  women's  issues. 
Send  query  letter  with  roughs.  Samples  are  not  filed  and  are  returned  by  SASE.  Reports  back  within  2 
months.  Rights  acquired  vary  according  to  project.  Pays  1  year  subscription  or  3  complimentary  copies  for 
b&w  cartoon. 

Illustrations:  Approached  by  35  fine  artists/year.  Buys  18  photos  of  fine  art/issue.  Looking  for  "excellence 
in  fine  visual  art  by  women  (nothing  pornographic)."  Send  query  letter  with  resume,  SASE,  photographs 
(b&w  glossies)  and  artist's  statement  (50-75  words).  Samples  are  not  filed  and  are  returned  by  SASE.  Reports 
back  within  2  months.  Rights  acquired  vary  according  to  project.  Pays  1  year  subscription  or  3  complimentary 
copies  for  b&w  cover  or  inside. 

Tips:  Seeking  "excellence  in  theme  and  execution  and  submission  of  materials.  Previous  artists  have  included 
Louise  Fishman,  Nancy  Azara,  Rhonda  Roland  Shearer  and  Lorraine  Bodger.  We  accept  3-6  works  from  a 
featured  artist.  We  accept  only  b&w  high  quality  photos  of  fine  art." 


Magazines     167 

,na™TY  MAGAZINE'  7007  Col^ge  Blvd.,  Suite  430,  Overland  Park  KS  66211.  (913)338-0900. 
Fax:  (913)338-1148.  Director  of  Design:  Kevin  Swanson.  Estab.  1994.  Bimonthly  lifestyle-oriented  maga 
zine,  celebrating  living  in  Kansas  City.  "We  try  to  look  at  things  from  a  little  different  angle  (for  added 
interest)  and  show  the  city  through  the  eyes  of  the  people."  Circ.  33,000.  Sample  copies  available  for  #10 
SASE  with  first-class  postage.  Art  guidelines  not  available. 

Illustrations:  Approached  by  100-200  illustrators/year.  Buys  3-5  illustrations/issue.  Works  on  assignment 
only.  Prefers  conceptual  editorial  style.  Considers  all  media.  25%  of  freelance  illustration  demands  knowl 
edge  of  Adobe  Illustrator  and  Adobe  Photoshop.  Send  postcard-size  sample  or  query  letter  with  tearsheets, 
photocopies  and  printed  samples.  "I  just  need  to  see  sample  of  work."  Accepts  disk  submissions  compatible 
with  Macintosh  files  (EPS,  TIFF,  Adobe  Photoshop,  etc.).  Samples  are  filed.  Will  contact  artist  for  portfolio 
review  if  interested.  Portfolio  should  include  final  art,  photographs,  tearsheets,  photocopies  and  photostats. 
Buys  reprint  rights.  Pays  on  acceptance;  $500-800  for  color  cover;  $50-200  for  b&w,  $150-300  for  color 
inside.  Pays  $50-150  for  spots.  Finds  artists  through  sourcebooks,  word  of  mouth,  submissions. 
Design:  Needs  freelancers  for  design  and  production.  Prefers  local  freelancers  only.  100%  of  freelance  work 
demands  knowledge  of  Adobe  Photoshop,  Adobe  Illustrator  and  QuarkXPress.  Send  query  letter  with  printed 
samples,  photocopies,  SASE  and  tearsheets. 

Tips:  "Our  magazine  is  new,  we  have  a  high  quality,  clean,  cultural,  creative  format.  Look  at  magazine 
before  you  submit." 

JKASHRUS  MAGAZINE— The  Periodical  for  the  Kosher  Consumer,  Box  204,  Brooklyn  NY 

11204.  (718)336-8544.  Fax:  (718)336-8550.  Editor;  Rabbi  Wikler.  Estab.  1980.  Bimonthly  b&w  magazine 

with  2-color  cover  which  updates  consumer  and  trade  on  issues  involving  the  kosher  food  industry,  especially 

mislabeling,  new  products  and  food  technology.  Circ.  10,000.  Accepts  previously  published  artwork.  Original 

artwork  is  returned  after  publication.  Sample  copy  $2. 

Cartoons:  Buys  2  cartoon/issue.  Pays  $25-35  for  b&w.  Seeks  "kosher  food  and  Jewish  humor." 

Illustrations:  Buys  illustrations  mainly  for  covers.  Works  on  assignment  only.  Prefers  pen  &  ink.  Send 

query  letter  with  photocopies.  Reports  back  within  7  days.  Request  portfolio  review  in  original  query.  Portfolio 

should  include  tearsheets  and  photostats.  Pays  $75-100  for  b&w  cover;  $50  for  b&w  inside.  Finds  artists 

through  submissions  and  self-promotions. 

Tips:  "Send  general  food  or  Jewish  food-  and  travel-related  material.  Do  not  send  off-color  material." 

THE  KETC  GUIDE,  (formerly  STL  Magazine:  The  Art  of  Living  in  St.  Louis),  6996  Millbrook  Blvd.,  St 
Louis  MO  63130.  (314)726-7685.  Fax:  (314)726-0677.  Creative  Director:  Suzanne  Griffin.  Art  Director: 
Kathy  Sewing.  Estab.  1 99 1 .  Company  magazine  of  KETC/Channel  9.  Monthly  4-color  magazine  and  program 
guide  going  to  over  50,000  members  of  Channel  9,  a  PBS  station.  Age  group  of  members  is  between  ages 
35  and  64,  with  a  household  income  of  $50,000  average.  Circ.  52,000.  Accepts  previously  published  artwork. 
Originals  returned  at  job's  completion.  Sample  copies  available.  100%  of  freelance  work  demands  knowledge 
of  Adobe  Illustrator,  QuarkXPress  or  Adobe  Photoshop. 

Illustrations:  Buys  1  illustration/issue.  Works  on  assignment  only.  Looking  for  unusual  and  artistic  ap 
proaches  to  story  illustration.  Considers  pen  &  ink,  collage,  acrylic,  colored  pencil,  oil,  mixed  media  and 
pastel.  Send  postcard  sample  or  query  letter  with  brochure,  SASE,  tearsheets,  photographs  and  photocopies. 
Accepts  disk  submissions  compatible  with  Adobe  Illustrator  5.0.  Send  EPS  files.  Samples  are  filed  or  returned 
by  SASE.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  final  art 
samples,  color  tearsheets  and  slides.  Rights  purchased  vary  according  to  project.  Pays  on  acceptance;  $150- 
300  for  color  cover;  $75-100  for  b&w,  $75-150  for  color  inside;  $25-75  for  spots.  Finds  artists  through  word 
of  mouth,  magazines,  artists'  submissions/self-promotions  and  artists'  agents  and  reps. 
Design:  Needs  freelancers  for  design  and  production.  100%  of  freelance  work  demands  knowledge  of  Adobe 
Photoshop  3.0,  Adobe  Illustrator  5.0  and  QuarkXPress  3.3.  Send  query  letter  with  photocopies  and  resume. 
Pays  by  the  hour,  $20-25. 

Tips:  Send  printed  samples  of  work  to  Creative  or  Art  Director.  "There  is  no  point  in  cold-calling  if  we 
have  no  visual  reference  of  the  work.  We  have  a  limited  budget,  but  a  high  circulation.  We  offer  longer 
deadlines,  so  we  find  many  good  illustrators  will  contribute." 

KEYBOARD  MAGAZINE,  411  Borel  Ave.,  Suite  #100,  San  Mateo  CA  94402.  (415)358-9500.  Fax: 
(415)358-9527.  Art  Director:  Paul  Martinez.  Estab.  1975.  Monthly  4-color  magazine  focusing  on  keyboard 
and  electronic  instruments,  technique,  artist  interviews,  etc.  Circ.  100,000.  Original  artwork  is  returned  at 
job's  completion. 

Illustrations:  Approached  by  15-20  illustrators/year.  Buys  3  illustrations/issue.  Works  on  assignment  only. 
Prefers  conceptual,  "outside,  not  safe"  themes  and  styles.  Considers  pen  &  ink,  watercolor,  collage,  airbrush, 
computer-based,  acrylic,  mixed  media  and  pastel.  Send  query  letter  with  brochure,  tearsheets,  photographs, 
photocopies,  photostats,  slides  and  transparencies.  Samples  are  filed.  Reports  back  only  if  interested.  Publica 
tion  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include  printed  samples  and  tear- 
sheets.  Buys  first  rights.  Pays  on  publication;  $100-250  for  b&w,  $100-600  for  color  inside. 


1 68    Artist's  &  Graphic  Designer's  Market  '97 

KEYNOTER,  Kiwanis  International,  3636  Woodview  Trace,  Indianapolis  IN  46268,  (3 1 7)875-8755.  Execu 
tive  Editor:  Julie  Carson.  Art  Director:  Jim  Patterson.  Official  publication  of  Key  Club  International,  nonprofit 
high  school  service  organization.  4-color;  "contemporary  design  for  mature  teenage  audience."  Published  7 
times/year.  Circ.  170,000.  Previously  published,  photocopied  and  simultaneous  submissions  OK.  Original 
artwork  returned  after  publication.  Free  sample  copy  with  SASE  and  650  postage. 
Illustrations:  Buys  3  editorial  illustrations/issue.  Works  on  assignment  only.  Include  SASE.  Reports  in  2 
weeks.  "Freelancers  should  call  our  Production  and  Art  Department  for  interview/'  Buys  first  rights.  Pays 
on  receipt  of  invoice;  $500  for  b&w,  $700  for  color,  cover;  $200  for  b&w,  $500  for  color,  inside. 

KID  CITY  MAGAZINE,  1  Lincoln  Plaza,  New  York  NY  10023.  Art  Director:  Michele  Weisman.  For  ages 

6-10. 

Illustrations:  Approached  by  1,000  illustrators/year.  Buys  100  illustrations/year  from  freelancers.  Query 

with  color  photocopied  samples.  Buys  one-time  rights.  Pays  on  acceptance;  $300  for  b&w  full  page,  $450 

for  color  full  page,  $700  for  color  spread. 

Tips:  A  common  mistake  freelancers  make  in  presenting  their  work  is  "sending  samples  of  work  too  babyish 

for  our  acceptance." 

KIPLINGER'S  PERSONAL  FINANCE  MAGAZINE,   1729  H  St.  NW,  Washington  DC  20006. 

(202)887-6416.  Contact:  Jenifer  Walter.  Estab,  1937.  A  monthly  4-color  magazine  covering  personal  finance 

issues  including  investing,  saving,  housing,  cars,  health,  retirement,  taxes  and  insurance.  Circ.  1,300,000. 

Originals  are  returned  at  job's  completion.  Sample  copies  available. 

Illustrations:  Approached  by  1,000  illustrators/year.  Buys  15  illustrations/issue.  Works  on  assignment  only. 

Looking  for  original  conceptual  art.  Interested  in  editorial  illustration  in  new  styles,  including  computer 

illustration.  Send  query  letter  with  tearsheets  and  photocopies.  Samples  are  filed  or  are  returned  by  SASE  if 

requested  by  artist.  Publication  will  contact  artist  for  portfolio  review  if  interested.  Portfolio  should  include 

tearsheets.  Buys  first  rights.  Pays  on  acceptance;  $250-350  for  spots. 

Tips:  "Send  us  high-caliber  original  work  that  shows  creative  solutions  to  common  themes." 

KIWANIS,  3636  Woodview  Trace,  Indianapolis  IN  46268.  (317)875-8755.  Fax;  (317)879-0204.  Managing 
Editor:  Chuck  Jonak.  Art  Director:  Jim  Patterson.  Estab.  1918.  4-color  magazine  emphasizing  civic  and 
social  betterment,  business,  education  and  domestic  affairs  for  business  and  professional  persons.  Published 
10  times/year.  Original  artwork  returned  after  publication.  Art  guidelines  available  for  SASE  with  first-class 
postage. 

Cartoons:  Buys  30  cartoons/year.  Interested  in  "daily  life  at  home  or  work.  Nothing  off-color,  no  silly  wife 
stuff,  no  blue-collar  situations."  Prefers  finished  cartoons.  Send  query  letter  with  brochure  showing  art  style 
or  tearsheets,  slides,  photographs  and  SASE.  Reports  in  3-4  weeks.  Pays  on  acceptance;  $50  for  b&w. 
Illustrations:  Works  with  20  illustrators/year.  Buys  3-6  illustrations/issue.  Prefers  pen  &  ink,  airbrush, 
colored  pencil,  watercolor,  acrylic,  mixed  media,  calligraphy  and  paper  sculpture.  Interested  in  themes  that 
correspond  to  themes  of  articles.  Works  on  assignment  only.  Keeps  material  on  file  after  in-person  contact 
with  artist.  Include  SASE.  Reports  in  2  weeks.  To  show  a  portfolio,  mail  appropriate  materials  (out  of  town/ 
state)  or  call  or  write  for  appointment.  Portfolio  should  include  roughs,  printed  samples,  final  reproduction/ 
product,  color  and  b&w  tearsheets,  photostats  and  photographs.  Buys  first  rights.  Pays  on  acceptance;  $800- 
1,000  for  cover;  $400-800  for  inside;  $50-75  for  spots.  Finds  artists  through  talent  soureebooks,  references/ 
word-of-mouth  and  portfolio  reviews. 

Tips:  "We  deal  direct — no  reps.  Have  plenty  of  samples,  particularly  those  that  can  be  left  with  us.  Too 
many  student  or  unassigned  illustrations  in  many  portfolios." 

LA.  PARENT  MAGAZINE,  443  E.  Irving  Dr.,  Burbank  CA  91504.  (818)846-0400.  Fax:  (818)8414380. 

E-mail:  7331  l.514@compuserve.com.  Editor:  Jack  Bierman.  Estab.  1979.  Tabloid.  A  monthly  city  magazine 

for  parents  of  young  children,  b&w  with  4-color  cover;  "bold  graphics  and  lots  of  photos  of  kids  and 

families."  Circ.  100,000.  Accepts  previously  published  artwork.  Originals  are  returned  at  job's  completion. 

Art  guidelines  available.  80%  of  freelance  work  demands  knowledge  of  Aldus  PageMaker,  Adobe  Illustrator, 

QuarkXPress,  Aldus  FreeHand,  MacPaint  or  MacDraw. 

Cartoons:  Uses  cartoons  relating  to  parenting  issues.  Include  SASE  with  first-class  postage.  Pays  $25  for 

b&w. 

Illustrations:  Buys  2  freelance  illustrations/issue.  Works  on  assignment  only.  Send  postcard  sample.  Accepts 
disk  submissions  compatible  with  Adobe  Illustrator  5.0  and  Adobe  Photoshop  3,0.  Samples  are  filed  or 
returned  by  SASE.  Reports  back  within  2  months.  To  show  a  portfolio,  mail  thumbnails,  tearsheets  and 
photostats.  Buys  one-time  rights  or  reprint  rights.  Pays  on  acceptance;  $300  color  cover  (may  use  only  1 
color  cover/year);  $50-75  for  b&w  inside;  $50  for  spots. 

Design:  Needs  freelancers  for  design  and  multimedia.  100%  of  freelance  work  demands  knowledge  of 
Adobe  Photoshop,  Adobe  Illustrator  and  QuarkXPress.  Send  photocopies  and  tearsheets.  Pays  by  the  project. 
Tips:  "Show  an  understanding  of  our  publication.  Since  we  deal  with  parent/child  relationships,  we  tend  to 
use  fairly  straightforward  work.  Read  our  magazine  and  find  out  what  we're  all  about." 


Magazines     1 69 

$LA.  WEEKLY,  6715  Sunset  Blvd.,  Los  Angeles  CA  90028.  (213)465-9909.  Fax:  (213)465-1550.  Associate 

Art  Director:  Jeff  Monzel.  Estab.  1978.  Weekly  alternative  arts  and  news  tabloid.  Circ.  200,000.  Art  guidelines 

available. 

Cartoons:  Approached  by  over  100  cartoonists/year.  "We  contract  about  1  new  cartoonist  per  year."  Prefers 

Los  Angeles,  alternative  lifestyle  themes.  Prefers  b&w  line  drawings  without  gagline.  Send  query  letter  with 

photocopies.  Samples  are  filed  or  returned  by  SASE.  Reports  back  only  if  interested.  Rights  purchased  vary 

according  to  project.  Pays  on  publication;  $100-200  for  b&w. 

Illustration:  Approached  by  over  200  illustrators/year.  Buys  4  illustrations/issue.  Themes  vary  according 

to  editorial  needs.  Considers  all  media.  Send  postcard  sample  or  query  letter  with  photocopies.  Accepts 

submissions  on  disk.  "We  accept  3.5  high  density  disks  (Mac  or  PC)  or  88mb  SyQuest  (Mac  of  PC).  TIFF 

format  using  L2W  compression  is  preferred."  Samples  are  filed  or  returned  by  SASE.  Reports  back  only  if 

interested.  Portfolio  may  be  dropped  off  Monday-Friday  and  should  include  any  samples  except  original  art. 

Artist  should  follow-up  with  call  and/or  letter  after  initial  query.  Buys  first  rights.  Pays  on  publication.  Pays 

$400-1,000  for  cover;  $100-400  for  inside.  Pays  $100  for  spots.  Finds  illustrators  through  submissions,  Black 

Book,  American  Illustration,  various  Los  Angeles  and  New  York  publications. 

Tips:  Wants  "less  polish  and  more  content.  Gritty  is  good,  quick  turnaround  and  ease  of  contact  a  must." 

LACROSSE  MAGAZINE,  113  W.  University  Pkwy.,  Baltimore  MD  21210-3300.  (410)235-6882.  Fax: 

(410)366-6735.  E-mail:  jparvis@lacrosse.org.  Website:  http://Lacrosse.org.  Art  Director:  Jen  Parvis.  Estab. 

1978.  "Lacrosse  Magazine  includes  opinions,  news,  features,  'how-to  Y  for  fans,  players,  coaches,  etc.  of 

all  ages."  Published  8  times/year.  Circ.  13,000.  Accepts  previously  published  work.  Originals  returned  at 

job's  completion.  Sample  copies  available.  Freelancers  should  be  familiar  with  Adobe  Illustrator,  Aldus 

FreeHand  or  QuarkXPress. 

Cartoons:  Prefers  ideas  and  issues  related  to  lacrosse.  Prefers  single  panel,  b&w  washes  or  b&w  line 

drawings  with  gagline.  Send  query  letter  with  finished  cartoon  samples.  Samples  are  filed  or  returned  by 

SASE  if  requested.  Reports  back  within  2  weeks.  Rights  purchased  vary  according  to  project.  Pays  $40  for 

b&w. 

Illustrations:  Approached  by  1  freelance  illustrator/year.  Buys  3-4  illustrations/year.  Works  on  assignment 

only.  Prefers  ideas  and  issues  related  to  lacrosse.  Considers  pen  &  ink,  collage,  marker  and  charcoal.  Send 

postcard  sample  or  query  letter  with  tearsheets  or  photocopies.  Accepts  disk  submissions  compatible  with 

Mac.  Samples  are  filed.  Reports  back  within  2  weeks.  Call  for  appointment  to  show  portfolio  of  final  art, 

b&w  and  color  photocopies.  Rights  purchased  vary  according  to  project.  Pays  on  publication;  $100  for  b&w, 

$150  for  color  cover;  $75  for  b&w,  $100  for  color  inside. 

Tips:  "Learn/know  as  much  as  possible  about  the  sport.  Be  patient." 

LADYBUG,  the  Magazine  for  Young  Children,  Box  300,  Peru  IL  61354.  Associate  Art  Director: 
Suzanne  Beck.  Estab.  1990.  Monthly  4-color  magazine  emphasizing  children's  literature  and  activities  for 
children,  ages  2-7.  Design  is  "geared  toward  maximum  legibility  of  text  and  basically  art-driven."  Circ. 
120,000.  Accepts  previously  published  material.  Original  artwork  returned  after  publication.  Sample  copy 
$4;  art  guidelines  for  SASE. 

Illustrations:  Approached  by  600-700  illustrators/year.  Works  with  40  illustrators/year.  Buys  200  illustra 
tions/year.  Examples  of  artists  used:  Marc  Brown,  Cyndy  Szekeres,  Rosemary  Wells,  Tomie  de  Paola,  Diane 
de  Groat.  Uses  artists  mainly  for  cover  and  interior  illustration.  Prefers  realistic  styles  (animal,  wildlife  or 
human  figure);  occasionally  accepts  caricature.  Works  on  assignment  only.  Send  query  letter  with  photocop 
ies,  photographs  and  tearsheets  to  be  kept  on  file,  "if  I  like  it."  Prefers  photostats  and  tearsheets  as  samples. 
Samples  are  returned  by  SASE  if  requested.  Publication  will  contact  artist  for  portfolio  review  if  interested. 
Portfolio  should  show  a  strong  personal  style  and  include  "several  pieces  that  show  an  ability  to  tell  a 
continuing  story  or  narrative."  Does  not  want  to  see  "overly  slick,  cute  commercial  art  (i.e.,  licensed  charac 
ters  and  overly  sentimental  greeting  cards)."  Buys  reprint  rights.  Pays  on  publication;  $750  for  color  cover; 
$250  for  color  full  page;  $100  for  color,  $50  for  b&w  spots. 

Tips:  "Has  a  need  for  artists  who  can  accurately  and  attractively  illustrate  the  movements  for  finger-rhymes 
and  songs  and  basic  informative  features  on  nature  and  'the  world  around  you.'  Multi-ethnic  portrayal  is 
also  a  very  important  factor  in  the  art  for  Ladybug" 

LAW  PRACTICE  MANAGEMENT,  Box  11418,  Columbia  SC  29211-1418.  (803)754-3563.  Website: 

http://www.abanet.org/lpm.  Managing  Editor/Art  Director:  Delmar  L.  Roberts.  4-color  trade  journal  for  the 

practicing  lawyer,  Estab.  1975.  Published  8  times/year.  Circ.  21,066.  Previously  published  work  rarely  used. 

15%  of  freelance  work  demands  computer  skills. 

Cartoons:  Primarily  interested  in  cartoons  "depicting  situations  inherent  in  the  operation  and  management 

of  a  law  office,  e.g.,  operating  computers  and  other  office  equipment,  interviewing,  office  meetings,  lawyer/ 

office  staff  situations,  and  client/lawyer  situations.  We  use  2-4  cartoons/issue.  Cartoons  depicting  courtroom 

situations  are  not  applicable  to  an  office  management  magazine."  Send  cartoons  for  consideration.  Reports 

in  3  months.  Usually  buys  all  rights.  Pays  on  acceptance;  $50  for  all  rights. 

Illustrations:  Uses  inside  illustrations  and,  rarely,  cover  designs.  Pen  &  ink,  watercolor,  acrylic,  oil,  collage 

and  mixed  media  used.  Currently  uses  all  4-color  artwork.  Send  postcard  sample  or  query  letter  with  brochure. 


1 70    Artist's  &  Graphic  Designer's  Market  * 97 


Piftual  Reunion 
r,  Cummmas) 


The  Three-Strikes 
Aftermnth  (Davis) 


Calef  Brown  painted  this  cover  illustration  for  an  issue  of  LA.  Weekly  for  which  three  writers  revisited  their 
childhood  digs  in  the  city  of  angels.  "The  way  Calef  applied  the  paints  gives  a  sense  of  age  to  the  piece- 
like  a  building  cracked  and  peeling— which  is  what  the  cover  story  is  about,  LA  of  yesterday,"  says  Art 
Director  Bill  Smith.  "But  the  forms  themselves  had  an  alternative  edge  that  would  connect  with  our  audience 
and  convey  the  new."  Brown,  who  received  $500  for  the  illustration,  sold  the  original  work  after  the  cover 
appeared. 


Reports  in  3  months.  Usually  buys  all  rights.  Pays  on  publication;  $75-125  for  b&w,  $200-300  for  4-color 
inside. 

Tips:  "There's  an  increasing  need  for  artwork  to  illustrate  high-tech  articles  on  technology  in  the  law  office. 
(We  have  two  or  more  such  articles  each  issue.)  We're  especially  interested  in  computer  graphics  for  such 
articles." 


Magazines     1 7 1 

^LEISURE  WORLD,  1253  Ouellette  Ave.,  Windsor,  Ontario  N8X  1J3  Canada.  (519)971-3209.  Fax: 
(519)977-1 197.  Editor:  Douglas  O'Neil.  Estab.  1988.  Bimonthly  magazine.  Reflects  the  leisure  time  activities 
of  members  of  the  Canadian  Automobile  Association.  "Upscale"  4-color  with  travel  spreads;  b&w  club 
news  is  8-page  insert.  Circ.  340,000.  Accepts  previously  published  artwork.  Original  artwork  returned  at  the 
job's  completion.  Sample  copy  for  SASE  with  first-class  postage.  Art  guidelines  available. 
Illustrations:  Needs  people,  travel  illustration.  Needs  computer-literate  freelancers  for  design  and  production 
in  PC  compatible  format.  Send  query  letter  with  photographs,  slides,  transparencies  or  disks.  Most  samples 
are  filed.  Those  not  filed  are  returned.  Reports  back  in  1  month.  Call  or  write  for  appointment  to  show 
portfolio  or  mail  thumbnails,  roughs,  original/final  art,  b&w  or  color  tearsheets,  photostats,  photographs, 
slides  and  photocopies.  Pays  $200  for  b&w  and  color  cover;  $75  for  b&w,  $100  for  color  inside;  $75  for 
spots. 

LISTEN  MAGAZINE,  55  W.  Oak  Ridge  Dr.,  Hagerstown  MD  21740.  (301)791-7000.  Editor:  Lincoln 

Steed.  Monthly  magazine  for  teens  with  specific  aim  to  educate  against  alcohol  and  other  drugs  and  to 

encourage  positive  life  choices.  Circ.  50,000.  Accepts  previously  published  artwork.  Originals  returned  at 

job's  completion.  Sample  copies  available.  Art  guidelines  for  SASE  with  first-class  postage.  10%  of  freelance 

work  demands  knowledge  of  CorelDraw,  QuarkXPress  and  Aldus  PageMaker. 

Cartoons:  Buys  1  cartoon/issue.  Prefers  single  panel  b&w  washes  and  line  drawings.  Send  query  letter 

with  brochure  and  roughs.  Samples  are  filed.  Reports  back  to  the  artist  only  if  interested.  Buys  reprint  rights. 

Pays  $30  for  b&w,  $150  for  color. 

Illustrations:  Approached  by  50  illustrators/year.  Buys  6  illustrations/issue.  Works  on  assignment  only. 

Considers  all  media.  Send  postcard  sample  or  query  letter  with  brochure,  resume  and  tearsheets.  Accepts 

submissions  on  disk.  Samples  are  filed  or  are  returned  by  SASE.  Publication  will  contact  artist  for  portfolio 

review  if  interested.  Buys  reprint  rights.  Pays  on  acceptance;  $200-500  for  b&w,  $350-700  for  color  cover; 

$50-150  for  b&w,  $100-200  for  color